I dive deep into some of the biggest craters on the planet's videos and discovered five editing strategies they used to keep their viewers hooked and what you're about on them will finally help you work out for yourself how much editing is too much editing as well as which one of these strategies you should actually use and after this you're never gonna watch the David Attenborough show again the same I'm afraid to the start of editing strategy number one here's how this whole thing's gonna work every editing strategy we're going to look at we have one YouTuber who rocks the extreme edit and the other you might consider a little bit more chilled and for our first strategy we're going to compare the way that Mr who's the boss and Casey neistat hook you with a really simple or not so simple trig so let's start with mega editor Aaron aka Mr who's the boss is that a question Mr who's the boss every video Aaron makes is an editing Marathon there's never a moment of Stillness anyone's you're listening he wants you watching he wants you reading I sometimes think he wants she dancing but why reading well it's because when a word pops up on the screen it's almost impossible not to read it I mean you just read this right and that's how he keeps your attention now to do this yourself you can use words on the screen that say exactly what you talk about or just keywords that pop up to reinforce your point and if you want to go to the next level like Aaron does you can track him to your movement without a little bit of extra magic uh B give away you stupid b on the other side of the argument where we have Casey and the way he uses text isn't about saying exactly what he's just said but actually letting the viewers read so they fill in the gaps of the story to work out what he's doing so let me show you what I mean with this clip in this video Casey's off to South Africa and he's talking about how he has to take multiple flights and when he arrives in South Africa instead of just saying to we're here the jazzans isn't he points his camera at the text on a sign in the airport and leaves it on there long enough for the viewers to read and fill in the blanks so he's making the viewer do some work to piece together what is happening rather than just handing them everything on a plate and actually Casey uses takes quite a lot but you wouldn't really feel like he does because it's nearly always physical and filmed rather than typed in and animated which makes the content feel more authentic and actually essentially not easy to edit too so which style should you use the real life text or the graphic text well I have an answer for you but it's going to make a lot more sense when you understand the next four points because I'm not gonna lie it's the same answer for these next points too so let's move on to battle Ryan Triana and Johnny Harris so Johnny Harris if you don't know who he is is a bit of a YouTube Legend because he answered the question that has been keeping you up at night why are McDonald's ice cream machines always broken if you've been in the UK he would have been knighted for that bad boy now one thing Sir Johnny is known for is his Maps he films them but actually is his Motion Graphics of them the viewers are really wow boy they are the video equivalent of butter melting in your mouth all right that is just not as nice as it sounds and then there's Ryan Tran and this graphic of a map this is one of the biggest and most respected YouTubers on the planet and he made this in a world where Johnny Harris quality exists how does Ryan get away with this utter disgrace was a few reasons but the one I want to focus on can be made clear when I simply switch Johnny's map onto Ryan's video like this I'm headed to this tiny little town that's going to allow me to boat to the island this is not your average Uber ride you see the problem Ryan's Graphics actually is equally engaging because they're so simple but more importantly they match the tone of the rest of his video it's authentic and Johnny just couldn't use a crowd like this because you would never trust him because it would be the wrong time when talking about a really serious subject like why the ice cream machines won't work or why do you wouldn't kill us that's a better example all of his credibility would just fly out the window but it's the same for Ryan if his videos suddenly took these Ultra swish graphics and put them on one of his highly playful videos that he kept basic for a reason the viewer can lose trust too because they didn't sign up for something super serious serious which brings us on to the next editing strategy one most YouTubers probably wouldn't even think they could achieve but they can honest and I'll prove it to you I will I will two editors who are battling out of gorksa and Colin and Samir so the problem the average YouTuber has is that it's just them on camera but why is that a problem but I've actually touched on this in videos before but I'm gonna go a bit deeper so name one amazing film that only has one character in it and don't say Cast Away Wilson was a character and don't say tooth the silent French film from the 1920s because I just made it up characters make stories more interesting because viewers can gravitate towards one a lot more than another and when you double your characters you double your chance of keeping your viewers interested but if it is just you how can you bring in a character well I'm going to show you using editing and this is how gorks did it he made himself into multiple people using the Clone effect and I've done this quite a few times on film with two on the chilled edit side though Colin and Samir have multiple characters in every video because there are two of them so when they edit they just to make sure they don't cut one of them out super basic editing there but also they bring in tons of other people to their show even their second Channel which is a lot simpler is designed around characters because they host it but get the questions from the audience to then get involved in the comic character so the shield edit version of this could just mean you bring in more people and the extreme edit could make anyone or anything a character isn't that right Wilson Wilson Wilson where's Santa yo man oh got me worried sorry man I just been chilling with my homies where did you learn to talk like that Tom Hanks B sounds absolutely nothing like that you've been tripping moving on to editing strategy number four yeah four and this time we're battling Out Mr who's the boss and Casey again looks like I got a bit lazy with my research there no one will notice just don't don't make it too obvious and but maybe there's a reason I use them again anyway let's start by looking at this opening scene from Aaron's video look at all that information we have the numbers down the side we have Aaron on the right we have a split screen on the left there's just so much going on meanwhile in Casey land we have this just one thing at a time really what they're both doing is their own version of this next editing strategy which is all about showing rather than telling so this is like the golden rule for video the more you show the better it builds credibility it builds Intrigue it was story and they can let the viewers work things out for themselves the highly edited version of this is designed to be a sensory overload in the same way the Avengers films are I mean look at how much Aaron is just showing us here it's crazy and he's like oh this guy must know his stuff because there's just tons of info the Casey's approach is well he wants you to focus on only the thing that matters so in the edit he has to decide what that thing is to best show rather than tell to fill in the gaps of his story so remember the text from earlier when he held the shot so you could read the sign that was the showing bit and why I must have used it again as an example in this video not because I'm a very lazy man which brings us on to our next editing hooks battle between Iraq and Natalie Lin and if you've not seen Natalie you're missing out let's start by looking at Air Act strategy here who's also very good so his videos are super fast paced energetic and fun and one of the things that adds to the whole viewer's experience and helps hoax them is that whoosh that boom pressure oh my God the noise it all adds another dimension the crates that Avengers style sensory overload and it helps to build the emotion the pace and the excitement that keeps people interested and it might surprise you to know that those noises they don't actually exist in real life apart from that one time thank you but on the chilled editing side we have Natalie listen those sound effects you can hear right now well they do exist in real life except they don't I don't want to ruin every David Attenborough shirt ever for you here but he also has the same editing strategy as Natalie the noises you hear in his animal shows they're not real either they don't mic up and duck not after the incident now you're never gonna unsee that now when you watch some of these shows but the reason Adam wrote and Natalie use fake sounds that sound real is because of this if I use this noise on this clip the viewers will suddenly lose trust and get pulled out of the story they could even feel a little bit lied to because now these videos are raw and very personal clearly fake sounds would burn that trust too and it would wreck the stories having thus no longer moving on to editing strategy number five we're gonna battle Emma Chamberlain against entertainment YouTuber Preston and this strategy when you get it wrong can really do a heck of a lot of damage so let's start with Emma's use of it this video has 8 million views and the first four minutes have no editing other than just a straight cut of her poking her head out of a bathtub that's it Preston's Channel we have this he makes sure that every single second has some kind of movement going on from the camera movement to Transitions to jump cuts and actually when Emma does intentionally throw in some edited movement in her videos it's done like this kind of like a Cheesy way where the viewer knows it's supposed to be cheesy the thing is her lack of movement is just as an intentional Choice as Preston's hype edit because she wants the main focus to be on what she's saying not all of the crazy exciting things going on around her she just has to trust that her viewers will want to listen without trying to trick him into it and to maintain an authentic tone you can't go and throw in loads of manufactured excitement and that's actually one of the biggest problems I see with hype editing people tend to apply it to content that it just doesn't fit with because they think retention is all about editing effects and it's just not at all it's a lot more about the way you order your information and the creative ways you work out how to get that message across so what kind of editor should you be and which one of these strategies should you use well actually you should use all of them ever every YouTuber I just showed you no matter what side of the argument they're on is actually doing the same thing as their polar opposite they all use text characters showing not telling sound movement and these really are the basics to master so the thing you have to ask yourself isn't which one do I use but how do I work out how far I take them and so you can answer that question for yourself I'm gonna read you what might be the hottest take on editing of all time but it's really going to help you pick your size so recently this message popped up on my Twitter and I don't manage to verify it but either way it makes my point perfectly it's supposed to be a message from Casey neistat where he's talking about making YouTube videos now it's a quite a long message the first half just completely tears into hype deleting but this this was the line that I think matters the most for you when Casey says the best steakhouses in the world serve their fillet on a plate with nothing else shitty franchises cover theirs and sources so distract you from the fact you're eating dog food but I actually have a problem with this because I like franchise food covered in sauce and when I go into a posh Steakhouse I ask for ketchup because who are you to tell me how I can eat my food you do not have my taste buds and that's editing billions of viewers all around the world will all have different tastes all you have to do is ask yourself what kind of viewer do I have the billions who love franchise food or the kind they eat their steak raw think about your viewers expectations when they click the tone you want to create well style like they'll trust with your idol audience and then just choose a side edit for them and forget everyone else because no matter which side you pick someone probably will not like it so live by the ethos you do you Boo and you'll be okay without an ethos but there's actually something else I've not spoken about that makes a really huge difference to your videos tone and energy and I don't think enough emphasis is put on this because if you get good at this you could potentially edit less but still maintain energy so to learn how two gigantic YouTubers use this to build their channel to millions of subscribers watch this video next because it's a good even though I say so myself I mean Aaron actually commented and said it was good too so the