---
title: 'Google''s New Search Profile Feature for Creators'
source: 'https://youtube.com/watch?v=QMKWsXqRTNU'
video_id: 'QMKWsXqRTNU'
date: 2026-07-17
channel: 'Creator Insider'
---

# Google's New Search Profile Feature for Creators

> Source: [Google's New Search Profile Feature for Creators](https://youtube.com/watch?v=QMKWsXqRTNU)

## Summary

Google has launched a new Search Profile feature allowing creators to create a shareable page that aggregates their YouTube channel, social accounts, posts, and links. Eligible creators with 100k+ followers on Instagram, YouTube, or X (or 300k on TikTok) can customize their profile and may see a knowledge panel in search results.

### Key Points

- **New Search Profile Feature** [00:00] — Google is launching a new profile feature that brings together YouTube channels, social accounts, posts, and links into one searchable page.
- **Customization Options** [00:00] — Creators can customize profiles with photos, banner images, pinned work, and important links like websites or merch stores.
- **Knowledge Panel** [00:00] — After editing profiles, a knowledge panel may appear in search results showing name, latest post, and a link to the profile.
- **Eligibility Requirements** [00:00] — Requires a public account with at least 100k followers on Instagram, YouTube, or X, or 300k on TikTok.
- **Setup Instructions** [00:00] — Eligible creators can set up at creators.google/profile and check eligibility.

### Conclusion

Google's Search Profile provides a centralized way for creators to manage their online presence and improve discoverability in search results.

## Transcript

Google is launching a new profile feature designed to help creators and publishers shape how we show up on Google Search. I'm Rene Ritchie, a long-time creator now working inside YouTube, and here's what's up. A search profile is a shareable, customizable page that brings together our YouTube channels, all of our social accounts, posts, and links all into one place. Once we've linked our accounts, we can customize our profiles by editing our photos and banner images, pinning our latest work, and adding important links like our websites or merch stores. Search profiles let brands and fans and collaborators learn more about us and our content and easily follow us to see more of our work. After fully editing our profiles, a visual snapshot of information called a knowledge panel may now appear when people search for us, displaying our name, latest post, and a link to our search profiles. To be eligible, we have to have a public account with at least 100,000 followers on a single supported platform, Instagram, YouTube, or X. If we only have a public account on TikTok, we have to have at least 300,000 followers. If you want a profile, you can start setting it up by visiting creators.google/profile and clicking on check your eligibility. Hit it up and let me know your thoughts and questions in the comments.