---
title: '4 Principles to Pick a Profitable Niche for SEO'
source: 'https://youtube.com/watch?v=6sP6wMOb48A'
video_id: '6sP6wMOb48A'
date: 2026-07-17
---

# 4 Principles to Pick a Profitable Niche for SEO

> Source: [4 Principles to Pick a Profitable Niche for SEO](https://youtube.com/watch?v=6sP6wMOb48A)

## Summary

This video outlines four essential principles for choosing a niche for an SEO-focused website: competition, commercial value, breadth, and personal interest.

### Key Points

- **Competition** [00:00] — Pick a niche where you have a realistic chance of ranking; avoid competing with giants like Salesforce or HubSpot.
- **Commercial Value** [00:00] — Ensure there is potential to make money by targeting queries like 'best product name' where people are searching for solutions and willing to pay.
- **Breadth** [00:00] — The niche must have enough subtopics to sustain content creation over time; not too narrow (e.g., just pulled pork sandwiches) nor too broad (e.g., food).
- **Personal Interest** [00:00] — Choose a topic you genuinely enjoy, as SEO is a long-term commitment requiring sustained effort.

### Conclusion

By balancing competition, commercial value, breadth, and personal interest, you can select a niche that is both viable and sustainable for long-term SEO success.

## Transcript

the four principles to picking a niche. So, the first, probably the most important, [music] is competition. So, you got to make sure that you're choosing your battles wisely. Like, actually pick a niche where you have a chance at ranking. You're a sole person. You're not going to beat the Salesforces and HubSpots of this world. Okay, so the second thing is commercial value. You want to ideally find a way that you can make money. So, like lists, best product name. If there's a lot of those type of queries, there's definitely going to be commercial value because those people are actually searching for solutions, and they're willing to pay for it to solve that problem. The third one is breadth. There has to be enough topics to talk about. So, like don't make an entire website on just pulled pork sandwiches. You'll probably cover all the topics within like a month. But, you don't want to go as wide as like food, cuz it's just way too out there, and it's really tough to tackle. You want to find a niche, something like smoking meats. Like, there's a lot of different things that you can talk about in there, and then you can expand out from there after. And the fourth one is personal interest. So, if you're not interested enough in the topic, you're probably not going to want to work on it. And SEO is a long game, and so you're going to have to keep working at it. So, choose something that you actually enjoy.