[00:01] that very few content creators do, but by doing that, I generate an income of Rs 15 crore annually. What is that thing? Digital Marketing. In this video, I Digital Marketing. In this video, I
[00:15] and will help you also replicate the success I have achieved. This may be a bit of an immature statement, but I genuinely believe that digital marketing is something that very few people adopt because they think it costs a lot of
[00:29] money. But that is not the case. First of all, I want you to start with an apology, and this apology is sincerely because you have seen my ads. And I know that many people get
[00:46] maybe they get too irritated. I wish I could control it, but I ca n't control it. And I will tell you the same. Well, but I want you to start with this. Apologize, I also want you to start with starting with the fact that
[01:00] this is a complete system that I have created to make sure there is the highest amount of return for every single dollar that I put in digital marketing.
[01:12] To understand digital marketing, we will cover three things. Number one, the Number one, the core and most fundamental trick of digital marketing is that whenever you run ads for your courses, products,
[01:27] services, or anything else that you want to sell to a user, digitally, on Google or Facebook, mostly, then which metric will it be optimized for? Second, how do I use all this digital marketing machinery for my courses?
[01:44] I will show you the actual details of the dashboard and the Excel sheet so that you understand. And third, I will show you how you can become a digital marketing expert through entrepreneurship.
[02:03] digital marketing. Number one, whenever you deploy ads for your courses, products, services, or anything else, there is this one metric, this is the most important metric metric, this is the most important metric and it is called R.  OAS (Return on
[02:18] and it is called R.  OAS (Return on AdSen) Its simple translation is that if you spend ₹1 on digital marketing, then how much of that money do you get back? Now of course the right answer should be greater than that. But ROS is a ratio that
[02:32] But ROS is a ratio that calculates your total income generation divided by how much money you spent. For example, my ROS across all D courses and across all D spends is close to about 1.75.
[02:48] This means if I spend one rupee on digital marketing, I get ₹175 back, which is great because now I can spend unlimited money. And as long as because now I can spend unlimited money. And as long as
[03:04] know that I will get more money back for my ₹1 and income continues. So in date, it gives you a and income continues. So in date, it gives you a scale sense. I spend 55 to 65 lakh rupees a month on digital marketing, which is a fairly big number,
[03:19] but this number started two years ago, around 1.5 lakh a month.  So this 1.5 lakhs a month is also something that I have to spend slowly and gradually. It was not that
[03:31] cannot start digital marketing and I will tell you how this works. For digital marketing you need four things. Number one you need an audience, which is an Number one you need an audience, which is an
[03:49] If you are showing your product to a person who does he is irrelevant or he has already bought something, then actually not deploying
[04:01] the best of your money. Now to determine this audience, Google and Facebook and whenever I say Google, it means Google search, YouTube, all the and whenever I say Facebook, it means Facebook, Instagram
[04:16] not possible right now, WhatsApp can also be done, so Google and Facebook provide many tools,  To determine the audience, for example, you
[04:28] can select this audience by interest. If you say I want to sell a time management course, then all those people who have or productivity may be interested in time management.
[04:43] may be interested in time management. around 2.5 lakh students have bought my time management course. So, if I use
[04:57] if I use Google or Facebook to start forming connections. The person who bought this course befriends this person
[05:11] who bought this course befriends this person and shares some common interest with them. So, maybe that person is also interested in this course or other similar filters because Google and Facebook know so much about our movements,
[05:25] likes and dislikes. That is why for them you can form this like audience. Thirdly, you can do it on demographics, that is, people between 18 to 22 years of age who live in Delhi, people with this education, people in this location, people in this company.
[05:41] People who work in it, whatever data you would have given to Google or Facebook, given to Google or Facebook, and they can use that data,
[05:57] first step towards the digital marketing process, secondly, what type of ad do I want to create for this audience, you must have seen my ads
[06:09] in video format, my ads also come in text format, like now when you search on Google, the ads you see are in text format, there is no video in it, often there is no image, only text is written, so data also
[06:21] comes in, if you see a banner image on any website, then it can be one type of ad, it is neither video nor text, it is an image or a banner ad, so all these combinations are available, but most importantly, you have to determine
[06:35] which script or copy will work for this audience, copy means what will be said in the ad, so often when I select my audience, I come up with a certain
[06:47] theme, so that theme can be for those people who  I've seen this ad many times. I'll create a theme that says, "Sorry, you see this ad many times." If you're annoyed by this ad, many times." If you're annoyed by this ad,
[07:01] interested, what I want you to do is, if you're a procrastination audience, I'll create a procrastination script for time management. If you're a productivity audience, I'll create a productivity script. If you've already
[07:15] visited the landing page, meaning you've checked out this course, but have n't purchased it yet, I'll create a separate script that you came to my page but you haven't purchased it. This is the most important reason I want to address this issue.
[07:28] want to address this issue. This audience and script match is the most important thing you need to know. Because after that, there's another digital marketing expertise, which, as I mentioned, is ZME's courses, which will
[07:41] beautifully explain all the digital marketing tips and tricks to you, you master this art. Then number three is something called a CTA click.
[07:58] What do you want users to do after seeing the action ad? Should they use binoclick? Should they enter an email address? Should they enter their phone number? Should they fill out a lead form? What is the
[08:10] ultimate action you want them to take through this ad? For example, if you are running a very expensive course, suppose that course is worth 25-30 thousand rupees, then it is
[08:22] possible that no one will buy a 25-30 thousand rupee course after seeing your ad. Or maybe you are selling something that is worth 25-30 thousand rupees. But if you get them to express interest, sign up for something which is smaller, for example, many people do a sample webinar, they do it
[08:37] for free or for 99 rupees or 199 rupees. And then they give a sample of the bigger course to the people who come to the webinar and then they tell them that if they want to sign up for this course, then they can do it within the next 24 hours.  So this course of Rs. 25000
[08:53] is only Rs. 19899 for you. Something to convert. What is the action? It can be an interest, it can be a
[09:05] lead, it can be a direct purchase, it can be any other combination of this purchase, it can be any other combination of this and that should be your focus. And finally, point number four is the landing page. If you know what the audience is, with which
[09:19] language and copy will I try to generate interest in that audience? What do I want them to do? Next, click or take action. So,
[09:36] can see on the screen that this is my landing page for my time management course called Take Charge of Your Time. I am not promoting this course in this video, about this course anywhere in the comments or description, but I just want to show you how this actually
[09:50] but I just want to show you how this actually works, so you will see what will you get in this course about me, who can take this course after
[10:10] tell you that all these students have taken this course so there are really no questions today there is a refund policy frequently as many questions and frequently as many questions and time nine by nine by nine so let us see how many
[10:25] times nine has come right a will see this is the third time for the fifth time six times so this whole thing is it keeps coming up because date is the final action date I want everyone to
[10:38] take so by combining these four things what is the audience what do you want to tell them what do you want them to do how will you achieve that from the end page this is the digital marketing process box and finally then you do it like this then Google
[10:54] and Facebook and other true digital advertisers charge something called charge something called low or CPC low means if low or CPC low means if someone sees your ad then how much
[11:07] money will you pay for it cost per 1000 impressions this happens in India on the basis how are you selecting your audience which platform are you using  At what time are you doing it, in the day, in the evening, which week of the month, you are doing it for a month
[11:21] and a year, you are doing it absolutely varied, but you give any difference between ₹50 to ₹300 and here, it means that someone will see your ad a thousand times and you will have to pay 50 or 100 or 200
[11:35] rupees for it and there is another thing called CPC, which means no matter how many times you show your ad, we will not charge for it, but until someone does not click on it, you will not have to pay any money. If someone clicks, it means there will be a click at a cost,
[11:50] you will have to pay whatever that CPC is. Again, this CPC varies a lot, it can be today, if it is ₹3 thousand, then today it is ₹20, ₹20, depending on which audience you want to
[12:05] interest on which keyword or which text, and that can be hidden, for example, if you want to sell insurance, there are many companies, many people want to sell it, so if you type insurance on Google, you  You'll see a lot of
[12:20] ads, and if they get a click, naturally, it's a very valuable click. Because someone is searching for insurance, so the cost can be very high. But if you search for YouTube videos, there are no YouTube
[12:35] videos trying to sell something. If you run an ad on them, the CPC will be very low because the competition is very low. The frequency or scale of searches is very low. And that's all of this come in two places. Now, this may seem very intimidating and
[12:50] overwhelming, but trust me, it's a beautiful and simple science. If you learn it, you will not just help your business, whether it's freelancing or whether it's actually a startup, you will also be prepared for the future. Because digital
[13:04] marketing is only going to get bigger. spent on digital products, and it's through digital products that we
[13:16] learn about new products and services. So if you understand digital marketing, you will know how to captivate the attention of people and audiences. As I mentioned, there are many very good courses for all this by you and me,
[13:32] many very good courses for all this by you and me, which are run by globally well-recognized practitioners and professionals. And you will get them at very attractive rates. And I will show you some courses which are my personal favorites
[13:44] since I started this whole journey for myself. So, show you actually how the data works and the magic of it all looks in the screen. You can see this daily record of my spends and their performance and how
[13:59] we break down that performance. For example, I am showing you the date of October. And let's pick any one date from October. On this date, October 17th, on October 17th, we spent Rs 232,000 on the market and we made 500
[14:15] spent Rs 232,000 on the market and we made 500 sales, these 500 sales approximately. sales, these 500 sales approximately.
[14:28] 232/502 happened on Rs. 50079, so what was our action on the cost 50079, now on the cost of this 232 we earned 20093, that is sorry ₹23, in which a earned 20093, that is sorry ₹23, in which a profit of 60 1000 approximately and the
[14:43] date comes down and very low turn on comes at a speed of only 1.26, that means by spending ₹1, we got ₹126, if we look at the next previous day, 16th
[14:55] look at the next previous day, 16th November, then for the same ₹1, we got ₹16 and we earned a profit of 1.5 lakh, if we look at the next day, it was a day and a half fast if we look at the next day, it was a day and a half fast and we
[15:10] earned a total profit of 92000 93000, if we look at the whole month, then we spent around 55 lakh, we spent around 55 lakh, from this we generated sales of 85 lakh and our net profit was approximately 31 lakh, which does
[15:31] When people directly go to your site and buy something, that's additionally all of this, this is only and only digital marketing spend. Now the breakdown of this goes further in all the courses and you will see all of this data translated, but the
[15:47] best part is this on the basis of the course as well. So if I would show you this is time management, this is only and only a time management course. So if we go again on the same 17th October, then out of ₹232000, we spent 2 lakh 4000 only
[16:02] on time management. 463 sales were made, 523 but the approximate value of each sale was ₹220000 earned and the profit was around 16000 which is really really low. The
[16:15] day before that we made a profit of 87000. The next day we made a profit of ₹50000. next day we made a profit of ₹50000. And then there is a breakup of which live sales mean those courses which come with live classes.  There are those courses which are
[16:27] live classes, that option which does not come with live classes, so on and for and this thing is also done for every single platform Facebook, Google and for example, now if I
[16:40] Facebook, Google and for example, now if I look at Facebook only, then on 17th October we spent almost 85000 on Facebook, under 198 sales came, 614 earned 76000, that means
[16:52] we lost ₹850 that day on Facebook, we made a loss, but if I look at the same thing on Google, then on 17th October we spent 1 lakh 19 thousand rupees on Google,
[17:06] October we spent 1 lakh 19 thousand rupees on Google, 265 sales were made, we earned 1 lakh 44000, so 265 sales were made, we earned 1 lakh 44000, so we earned 25000 net and of course there is a lot of we earned 25000 net and of course there is a lot of data on all of this, you will see
[17:19] data on all of this, you will see how much data was there on 17th October, analysis on 17th October we earned approximately 17th October we earned approximately ₹100, that means every thousand times when this ad was shown,
[17:33] we gave approximately ₹100 to Google, CTR means clicks  The ratio of all the impressions and how many times people clicked on it is 57%, which means if people saw the ad a thousand times, then 5.7 times people clicked on it, so there is a
[17:51] lot of people who did not click on it and that is always the case, CTR always remains around one to two people and then there is views, views per conversion and from those conversions, finally
[18:06] your conversion ratio is 3.62%, which means out of all your people who clicked on that ad, 3.62% actually went and bought it, all of this
[18:19] data is something that Google and Facebook will give you and then we record it in Google Sheet, so that you can analyze all of this, but to master this, you need to have the but to master this, you need to have the right predictions and for this, you do me in key
[18:31] I have often talked about it, it is one of the best platforms, it is not the deepest platform to learn.  Frankly anything because this is that the best practice in the world my favorite digital marketing course on
[18:46] complete digital marketing course 12 courses in one in this you will learn every single thing you need to learn you will understand digital marketing social media marketing so bhi ho jayega youtube email facebook analytics ko sab kuch near 7 lakh
[19:03] students have already taken this course it is a very highly rated course and it is for very highly rated course and it is for 22 years over so there is a very high degree of detail that you will see and you can see very good reviews have come for a
[19:17] beginner and someone who knows nothing about it would really recommend taking this course and amazing results from this course it encourages me to learn and implement the question size for my company so people genuinely like this course and this is something that I
[19:29] will strongly second course is instagram marketing 2022 instagram is ex loading in india har ek insaan instagram pe bahut time behne shuru kar rha ha already kar chuka  It is by the way and this is an course that will
[19:43] help you get specific and clear around Instagram marketing so Google ki puri duniya se thoda sa alag ek alag duniya because you know a lot more about you because you have done a lot different with it a lot
[20:04] 75000 students have taken it a 7:30 hour course again very 7:30 hour course again very highly recommended and you will see it's run by call Benjamin Benjamin Wilson who is a really good instructor on UV his
[20:19] courses have been taken by about three lakh students already and if already and if you were to go you will see it is brilliant in Instagram but like a lot of knowledge and understanding how this platform works so that happened it was an
[20:33] great course and I can actually already see results which is brilliant like the best thing that you would want from this course and finally the ultimate so training 2022 and so for what press website why because as
[20:47] I told  You have a digital marketing platform which is a great channel, but there will also be an organic one. For example, people are seeing a lot of your ads and then searching for you on Google because they've forgotten where they saw that ad. Now when they search,
[21:00] you want to be ranked number one, and for that, it's very important to know. For example, if you search for time management, my website comes up at the top with a course link, and that becomes an organic sale, which is what I want to capture. This 7:30-
[21:15] hour course is something that a lot of people have written about. If you read its reviews, the reviews are infirmative and easily digestible. Just completed. The
[21:27] online, and that's the best thing about you. A lot of people are talking about the instructors and how they they make even difficult things simple. That's how you get that
[21:41] experience and become a master at something like this. Generally you want to master digital marketing through these three courses digital marketing which includes 12 courses in one instagram marketing specifically for instagram and give the
[21:55] ultimate s u training 22 the links to these three courses are in your pin comment and November 18th there will be a black friday sale on
[22:08] habits mins all of these courses will come you will come in these attractive places you will come in these attractive places where you will get to learn the best things and learn carefully from global well recognized and reputed practices and structures
[22:25] not just this week other courses date you can use for your learning and growth i ho this was useful [music] a dedicated channel has been launched for youtube shorts you
[22:39] can watch only 60 second shorts no long form content you confuse you and hopefully 60 seconds will help you just watch today his long form short video subscribe in pin comment and description link is there to the very ku shorts channel