--- title: 'This Business Produces Over 1 Million Products a Month (Here''s How It Works)' source: 'https://youtube.com/watch?v=Z5WFBJ-tTYc' video_id: 'Z5WFBJ-tTYc' date: 2026-08-04 duration_sec: 1761 --- # This Business Produces Over 1 Million Products a Month (Here's How It Works) > Source: [This Business Produces Over 1 Million Products a Month (Here's How It Works)](https://youtube.com/watch?v=Z5WFBJ-tTYc) ## Summary This video takes viewers behind the scenes of Berry Nots, a Mexican granola company that started in a home kitchen 17 years ago and now produces over a million units monthly. Founders Jaime and Rodrigo share their journey from hand-mixing granola to running a fully automated plant, highlighting the importance of brand focus, quality, and perseverance. ### Key Points - **Origins in a Home Kitchen** [00:43] — The company began in the kitchen of co-founder Dora, who made granola with amaranth, almond, walnut, cranberry, and coconut. Initially, it was shared with friends and family, who encouraged them to sell it. - **From Hand-Mixing to Machines** [02:46] — The first batches were mixed by hand, which was laborious and messy. After a couple of years, they switched to mixers, and Dora approved the change, marking a key step in scaling production. - **Scaling from Kitchen to Living Room** [04:30] — Production moved to Dora's living room, where they installed gas piping and an oven. They delivered to supermarkets like Mode and HB from there, handling orders of 100 jars by hand-cutting labels. - **Manual Almond Chopping** [05:40] — For years, almonds were chopped by hand with a knife because a customer wanted smaller pieces. They eventually stopped and added larger almond pieces, showing responsiveness to feedback. - **Creating the Clusters** [07:30] — The idea for clusters came from a friend at a chocolate company who brought chocolate plaques. Jaime combined granola with chocolate, leading to a new product line after much experimentation. - **First R&D Hire** [09:29] — After 17.5 years, they hired their first person dedicated to R&D. Previously, product development was done by the founders and engineers, often inspired by personal moments, like making peanut butter clusters for Rodrigo. - **Packaging Evolution** [11:29] — The packaging evolved from a round plastic container with a hand-cut label to a stand-up pouch with a new logo. The first rhombus-shaped label was cut by hand. - **Order Fulfillment Process** [13:03] — Orders from the Shopify page are printed, shipping labels generated, and then fulfilled in the plant. The process is tracked to ensure accuracy and timeliness. - **Hygiene and Safety Protocols** [14:24] — Workers must remove jewelry, wear protective gear, and follow a strict hand-washing process, including using a nail brush and antibacterial products. This ensures food safety. - **Raw Material Segregation** [15:31] — Raw materials are stored separately by allergen type (e.g., peanuts, gluten) to prevent cross-contamination. Color-coded cleaning tools are used for different areas. - **Weighing and Mixing Ingredients** [17:09] — Dry ingredients (oats, walnuts, amaranth, coconut, almonds) and wet ingredients (honey, oil) are weighed and combined in a mixer before baking. - **Baking and Packaging** [17:39] — After baking, granola is packaged, and batch and expiration dates are added. A machine checks the dates and rejects any incorrect packages. - **Snack Line and Automated Packaging** [18:46] — Another line produces salty snacks like chili-coated cranberries. A 10-scale machine automatically fills bags to 30g, improving efficiency. - **Traceability and Batch Codes** [19:58] — Each batch code identifies who produced, baked, and packed the product, ensuring full traceability. - **Final Packaging and Box Assembly** [20:36] — Bags are formed from rolls, filled, and packed into boxes of 20. These boxes are then stored in the finished goods warehouse. - **Warehouse and Custom Orders** [21:33] — The warehouse stores finished products for various channels. Orders are assembled with personalized handwritten messages, emphasizing customer care. - **Reflections on 17 Years** [25:11] — The founders reflect on the journey, acknowledging the rollercoaster of joys and stresses. They emphasize that success didn't happen overnight and that brand focus was key. - **Advice for Entrepreneurs** [27:12] — They advise sharing your skills and creativity, working hard, and paying attention to detail. They mention an 8-hour course they teach covering production, logistics, legal, and marketing. ### Conclusion Berry Nots' story illustrates that a simple homemade product can grow into a large-scale business through dedication, adaptability, and a strong brand focus. The founders' willingness to share their journey and lessons offers valuable insights for aspiring entrepreneurs. ## Transcript Mexican food company that started in a home kitchen and now produces more than 1 million units of its own products for international sale. Let's learn about the history of Berry Nots. We will see its origins, its processes and how it all began. We're going there . all began. I'm with two of the three founders. This is where everything that is Berry Nots began more than 17 years ago. I'm with Jaime. How are you? With the founders and Rot, the other founder. Tell us where it all started and how things were prepared at that time. We are here in the kitchen of our founder. This is the original granola. No, not in this original granola that we started selling and for the first 3 years this was the only We'll take care of it in this kitchen. We spent a lot of time together, we were students and here we were. So she is married, has seven children and naturally cooks at home, makes products and she was very interested in making granola. If you can see here there are recipes and things in her kitchen and she took out some granola and wanted to combine it and add more things that she had heard would go well with the granola. So, listen, I want my daughters to eat amaranth. And she added amaranth, almond and walnut, cranberry, coconut. So, she had heard, we're talking 17 years ago, it's not like now where everyone understands that you have to take care of yourself and about diets and so on. So she would make this granola here, and when her friends or the moms from her daughters' classes or something like that would come over, she'd put out her granola and they'd say, "Dora, this granola is so good, don't be mean. When you make some, give me a little bit, and a little bit, said to us, "Hey, funny thing was, I'm going to say that my brothers sell it, not even that we 're selling it. So they told us, and I remember very well that we friends whatever you want to tell them, and they'll call us the next day." So I told my friends that you guys are selling it, "Come over here to this oven, to this kitchen, to make some because we already have orders." Hey, we're students, right? Yes. Let's see, let's say you're looking at this kitchen with two ovens. There are very few kitchens that have two ovens, but at home We've always had a lot of baking, lots of cakes, or from my parents' house, lots of homemade things, all sorts of things. I mean, it wasn't like there, no, if there were donuts or conchas or something, they made them at my parents' house. The first thing we had to do when we started selling was convert the recipe, which in the cookbooks is in tablespoons, cups, etc., but have to factor in the cost. So weighed, and at first, it was mixed by hand. Why? Because that's how Dora mixed it when she made it by hand. I mean, we had some aches and pains because it was like mixing honey, I mean, not honey, but it wasn't great. Your hands would end up covered in honey and sugar, and honestly, it . I think it worked really well for keeping your hands healthy, and then for for keeping your hands healthy, and then for years, a year or two, she was stubborn. I I'd say, "Dora, we're following a recipe that you..." You used to make it casually at home, then he'd have us mix it in the afternoons and bake it in the Oh, he didn't remember that. So one day I said to him, Rodrigo, I'm not going to do anything. I'm going to mix it in a mixer right away and we'll give it to Dora and see what happens. And, ma'am, oh, it's so good. Oh, just like always, I said, oh, we said, Dora, can we skip letting the granola rest and not mixing it by hand? No, Andrés, we've done a lot of stupid things. And here were the machines, I mean, these are the first machines they used. mixers. Two mixers. I mean, at the beginning it was smaller. Okay. Now at the factory you'll see why we're still doing the Okay. Hey, and for example, they started to because at the beginning it was very homemade, Right? And they say, "Hey, I'm already getting a certain order because at first it only moved because of the people who were here." You see, we started here and then we moved here to Dora's living room, which didn't We ran gas piping outside, it was sticking out the window, and we put in a . We didn't get a really, really big order from here a really, really big order coming from the kitchen, but we did from the living room. I mean, the first few times we delivered to supermarkets like Mode and HB, we delivered from the living room. And you're asking now if we were getting better and better. Uh, at first, no, we were getting clumsier and clumsier . I mean, at first it was packaging like this, just a round plastic container with a round lid that had compress. Okay. So, imagine it was a label. Hey, we have an order for 100 jars for tomorrow. Hold on. Okay. They had to cut it by hand, and we cut it by hand, and then there were those that were a whole sheet of decal. So to peel it off, I mean, you're all there. mean, you're all there. Yeah, yeah, yeah. No. And another one that lasted for years was someone once told us, "Hey, the almond pieces are too big." I'd like every bite to have a little piece of almond. I'm embarrassed to say it, but we used to chop the almonds by hand with a knife, for years and years. We did two really interesting things. One was to stop chopping the almonds by hand, and the other was to add the larger pieces of almond have those large pieces . My little girl was starting to eat these products, and I said, I don't want her to have this product; it's a little more for children as young as one year old, right? So we said, "Hey, friendly." And we added almond flour, which was something they might almond flour, which was something they might not be able to chew on because it has nuts. I said, "Okay, nuts are softer, but almonds are hard." Yes. So from there, we said, and we changed this product, and this product . Hey, and how did you start? For example, in the beginning... well, now it's a business, and you have all that. It was planned, but at sell it for this much, or how did you decide how much you were going to sell it for?" Or it was what We researched, more or less, hey, if it costs you five, how much do you have to supermarket have to charge? I mean, by asking around. But really, our margins were much obviously because of the volume and the processes, and also because we bought the ingredients at the supermarket next door starts, right? Ultimately, those are the beginnings, and that's why I wanted to start we're looking at the plant, I feel like people might think, "Oh, so that's how they started," but no, start in a kitchen with a product that's something different that people ask for, because normally people think that the ones businessmen, but it's the engineers or the product creators. So, listen, I have a product and that product can be made into a business, right? Hey, let me tell you, we used to make granola and we often get asked how we started making the clusters. Okay. So, to give you an idea of ​​the scene, I was in a place and I heard a guy speaking Spanish with a different accent and I realized he was Argentinian. I approached him, "What are you doing here?" friends with him; his name is Francisco, and he worked at a chocolate company. And when they were doing tests, they would give him chocolate plaques, and since he knew me and knew that the family is big, every time they gave him that chocolate plaque, he would bring it to me. And here in this place we put the plaque. I brought it with me once, twice, three times, and a week, and two and three times, and one day the time comes. Look Jaime, I'm tired of seeing that there. Imagine that bananas, you have big things. So, imagine a big book like this , like the biology book open to page three. Then he says to me, "So, what are you going to do with that?" I said, "Oh, well, I'm not going to throw it away." So, it occurs to me, I say, I have granola, I have chocolate, let's make something with granola and So, we started playing around, and at first, well, it's a product that... I mean, we dedicated a lot of time to it because we needed to find the right flavor notes combining this with chocolate; there's something behind it. But it's having chocolate here, and now he told me, "I don't want to see chocolate there anymore." But it also becomes another new products. In other words, it's not always like, "Ah, let's do a super study and see which product." Sometimes yes, or maybe right now at this stage yes, but at that moment it's about mixing things that you think might For example, this one is the peanut butter one. I find myself thinking, I develop products and I wanted to treat my brother who loves so I said, I'm going to surprise him. So I started looking for how to do it and one day I arrived, Rodrigo, you're going to love it. But what you say is very true. In other words, we've had a lot of food industry people, engineers, some interns passing through, and so on. But this week, for the first time in 17 and a half years, the first person specifically in charge of R&D joined, For the development of new products. Before that, Jaime, Dora, me, engineers who were helping us at that time, but people say, "I have my business" and then it moves from there, right? So, you have to how, right? Just like that, for example, it happens to me that the latest products, I mean, throughout history we go back and forth in the story, Rodrigo got married, had children, I got married, have children and the latest products have come out of my kitchen because I happened to marry a chef. Okay. So, we play a lot and then it 's really weird because sometimes I wake up and start working at Because why would I go somewhere else to work if my house is where I have more tools and more things to make samples? That integration of work, which sometimes many people think is like, "Hey, I have one hour of work and one hour of rest," but as an entrepreneur, 're always working and resting at the same time, right? In other words, you can balance your Always, always. So you have to try to be very organized at times because otherwise you don't slow down, I mean, you're working all day. I wanted to start here in the kitchen so that today we see the final finished product, but knowing that it starts from something, well, a kitchen, right? As you can see in the photograph they have, it's literally here in the kitchen, right? We'll show them to you right now, but yes, I mean, this is where it starts, but I want to see how they are now 17 years later and you can tell me how you progressed step by step to get what you have today. How do we get to the Well, let's be clear. Come on. This is Berry Nots. Good afternoon. Good afternoon. Good afternoon. Good afternoon. Hello Very The team's entrance was a little bit. Look, that's the rhombus we cut. The first rhombus they cut. that by hand. The first packaging was the first packaging. Here you can see the second packaging is still a plastic bottle but with the new logo. And then we switched to stand-up pouches, and this is the current packaging. Well , I think I'm going to place an order with Every Nots, whichever one I like best right now in the online store, and they'll show me what the whole plant looks like, and we'll store's process is like, right? Bye. Perfect. good. Now we're going to make a purchase. Visit Berry Nots to see how the process works, how the order arrives, and how this company is established from the beginning. I've been browsing the entire website berryots.mx, I see this 12-pack, it's on sale and I see this 12-pack, it's on sale and I'm going to pay for my order. I pay with PayPal, I'm going to pay for my order. I pay with PayPal, I enter my details order. Now let's see what a business looks like from start to finish. . Although we are now going to show you what the process is from beginning to end when an order arrives. When we have our business, we like to keep an eye on many things, and one handled on time and in the right way . taking an online order to making it a physical product. Come on. And now we're with Yair, who's in are you? How are you, Andrés? Hey, tell us a little about and then what happens next. Yes, look, what we do is, for example, we see the order on the Shopify page, we enter it here, in this case it's yours. What is done is to send it to print. Once we have the printed order here, we generate, or rather go to the shipping page, generate the shipping label and then discard this, and we go to the plant to prepare your order. Perfect. So you have control of everything . It's right. Look, we're going to print your order here, and I'll explain how to do each step in a moment. order here. So, what we do here is go to the warehouse to prepare it. Okay, let's go. For this we need to put on . We wear all of this too, right? And you have to take off rings, chains, watches. rings, chains, watches. Okay. That's where spacesuit, face mask, gown, everything. Now, let's see where it all begins and how it's manufactured. Come on, let's start here first with hand washing. The first thing you have to do is take out the paper towel you're going to use to dry your hands, and it's zero contact. I mean, okay, okay. That's cool, isn't it? Did you see? We grabbed this nail brush because a clean hand is much cleaner than a glove. So, in food plants we wash our hands many times and there's a whole process. Here you can see the hand washing process to ensure see the hand washing process to ensure your hands are always clean. And to finish, we'll use antibacterial products. raw materials warehouse. This is where we receive all the materials, and here everything needed to produce that day, and we're going to go through the different steps to carry out the production of granola or whatever product is being So, here we have all the raw materials, separated by allergens: cardboard, oats, coconut, or everything is separated depending on the ingredients to take care of all the details in production because ingredients cannot be mixed to avoid not about ensuring that if I make product A today, which has certain ingredients, product B, which doesn't have them, doesn't contain traces of the former ingredients. For example, we make peanut butter clusters , we have to make sure that the Greek yogurt ones don't contain peanuts. So, that's why we keep the raw materials separate here in the warehouse . In this way we guarantee that the ingredients do not cross- contaminate each other. We were just talking about traceability, and also about cleanliness. There is one issue that is the color code. So, we have three mops, three brooms, three dustpans, and depending on which area is going to be cleaned, a example, here you can see that we have green. Okay. I'll show you right now, because we have white and blue. Okay. So it's important to always take care of the whole cleaning issue so that things don't get . Okay. That's interesting. Hey, what's going on here? Here the ingredients are weighed, both the dry and the the ingredients are weighed, both the dry and the wet. This is where dry and wet meet. Oats were added here. You can see that's where the walnut, amaranth, coconut, almond, and all the other ingredients fall in. The wet ingredients are the honey and the oil, and then they are combined here in this bowl and then it goes into combined here in this bowl and then it goes into the mixer. Here we already saw how granola is made, it is baked. It's ready to be packed. It is packaged, and its batch and expiration date are added. Here it is. And it's packed. There it checks that the expiration date of the batch is correct, and correct, and if not, it rejects it and it is produced again. That's how it is. This label has all the product information that's in that product information that's in that box. It has our internal code MA30, which is the 360g Gabe honey granola . It says here, it's not blueberries, it's a . It says here, it's not blueberries, it's a box with 15 pieces with a batch number 6029 and an expiration date of August 31, 2026. Okay, perfect. And this is the Yes, that's already included in the box and that's we have labels of a different color. That way we ensure that the oldest items leave the warehouse first. Okay, perfect. Yes, we were just looking at everything related to granola, but we have another line of slightly saltier snacks, which is the chili-coated cranberry and this cranberry mix with apple and almond. Those are enchiladas. We have them in a small bag and here we are at Okay. This is a scale. Okay. It has 10 scales. and it releases the product and when two or three of these, which are called buckets, already add up to 30g, it opens and fills the bag. Automatically. And that's how these types of products are packaged. Hey, we're a little distracted. Remember that we're going to follow Yair. Okay. Yes. Let's go. each part of the process is now optimized in a much more standardized way to give you the best production, right? Because at the beginning it was like maybe you just go and people around all the time and each area has to have its leader and each code Completely. In fact, we need to know who was working, that is, that batch tells you who was producing that product that day. You end up finding the person who baked it, packed it, and took it away. packed it, and took it away. Okay. Wow, that's crazy. This is how the pockets are formed. They come in rolls, go through this machine and then you see what comes out formed on the other side . . The bag is already formed. goes through this conveyor belt, the batch and expiration date are added, and then this box comes out containing 20 small boxes. Okay. It is the final process of the machine. That's how it is. With this, the product is finished and it goes on the platform. And that's what we saw with the blueberries too, wasn't it? Blueberry. process, another product. We're here at the machine that's packaging Greek yogurt, and it's the same; the roll of film comes in and forms these little bags. What goes in and forms these little bags. What goes in there is a roll about 30 cm wide and the machine forms this pillow-like bag. Okay, excellent. We've already seen how the products are produced, how they are cooked, how they are baked, and so on. make the boxes that are shipped through the online store. Let's go with Yair. Okay, perfect. Okay, this is a warehouse for finished products in pieces, in units. Okay. This is where we get the product for what we're talking about in hotels, restaurants, influencers, online stores, in short, piece by piece. So, this is where they get armed. Here , for example, they made a box that was shipped by parcel service. Okay, Yair, you've finished this one. Now we're going to place Andrés' order. Goes. Okay. Which box will mine go in? Or bathe her? It's there , huh everyone. We need to demand more. We need to order more, discount for everyone. We give, we give you the discount that Andrés sees so that you don't end up little more. Okay, here we put it in Berry Andrés. Come on, check it out. Yair always focuses on the small details. First, he'll put some labels on it, then he'll put the product you ordered on it, and he'll finish it off with a personalized handwritten message. They note the name of the person who asked. That's how important each of our consumers is. Here we'll save on shipping because This one, then, we'll destroy it. We wo n't need it here because saved ourselves a shipping label. Hey, Andrés, you saw the whole process and everything. We have many more products. So, while you're here, take advantage and let us put together your box to your liking by grabbing whatever you want from here. Okay. Excellent. Well, what I hooked, you went that way. I really like the like that one a lot too. Try this. This spicy mix is ​​absolutely delicious, literally. It's like a spicy granola. This product is crazy. It's very good. It looks good. Uh, it's new. Yes, it's good. I'll take it too. And one everything that has to do with this, right? spicy. He ate a lot. That's not pure greatness, let him take it. And take home the go. Excellent, isn't it? Excellent. all the flavors, but so you can take yogurt and pretzels. Okay. This one, here we have chocolate, peanut butter and that's it. No, well, I video in a couple of years when you have an Yes. Okay, here's the option, no strings attached, but which one is your favorite? My faith is changing. I'm just like you, I love chili-flavored aranos, but the original granola is great, and what I really love is combining them. In other words, I take a great original and add some kind of cluster, whether it's chocolate or yogurt. the peanut butter clusters. And I are my favorites. And which one is yours? Which is it? Let's see. I like blueberry apple Blueberry apple. Yes. I really liked that one over there good. And you can leave in the comments what your favorite flavor is, good. I prefer the ones with chili-coated pineapple, for example, but leave them in the comments and we'll see which one everyone likes best and which one is the most popular. everyone likes best and which one is the most popular. Well, that's where we see what kind of dynamic we create. Are of customers are they for? Those are the orders that go all over Mexico by traditional parcel service, it doesn't go on a pallet and it goes to customers who tell us through the online store that they already know Yair or to restaurants, hotels, cafes that order the product in larger quantities. This is the way . What do you think of the really great. Thank you so much for inviting me. Thank you so much. Did tidier, or more messy? I had never been to a plant before, imagine it. The truth is that when we started in the kitchen and you said that she process involved so many people, so much space, and so many processes that, in order for the final product to look like this, it requires the highest quality, right? No, no, I didn't see it that way, did I ? Yes, well, this is 17 years later, I mean, as we talked about throughout the video, we started with two, these are warehouses, then the neighbor left, we rented the third one, then the other neighbors left, we rented the fourth and fifth and we have been fixing it up and now we feel very proud of how it is now, but well, it's 17 years, yes, 17 years of effort that so much time and so much effort for the project, congratulations, really. Hey, and I think it's also really important to know that these 17 years are a rollercoaster, it's joys, sadness, stress, I don't want to keep going, always what do we do, how do we solve it because right now you see us still laughing like that, but you can come back in a week or come back two weeks ago and it's different. It's very important that they know that this kind of thing doesn't happen overnight, I mean, as Rodrigo says, 17 years. Yes. And the building is a brand. manufactures our own branded products, but the brand building process that has guided us along a very specific path is what has kept us focused. There are companies that started out just like us and then ended up manufacturing for, I don't know, some government, or who knows where, and they lost sight of their brand, right? So, brand, brand quality, detail, care, flavor, I mean, there are so many things that we have been taking care of for so many years, those little How incredible. Do you have any final advice for the entrepreneurs who We've always shown ourselves as we are , haven't we? We walk with the believe everyone has the ability to do it, but we talk about it honestly and what's behind it, right? Well, we already saw it in the podcast: highs, lows, problems. A trailer burned down without insurance, we lost thousands and thousands of pesos, we had unsold product returned nationwide, there are many things, what advice? There are many, give it your all, work hard. I believe that hard work eventually pays off, and working with attention to detail is something that cannot be compared. I would also tell them that if any knowledge, if they are creative, they should share it with others. We often keep things to ourselves and say, "Hey, you're young, you're doing really well in math." Hey, math tutoring, maybe it's not going to be the big business venture where you become the nation's math tutor, but you start with that little itch to generate income. Here we had a granola that Dora's friends, my mom, and her friends liked, and it kept growing. So, hey, don't be afraid that you have some quality to share with others. And as I told you in the podcast, we have that course, as we asking us, inviting us to give conferences, inviting us to classes at the tech, etc., we said, "Hey, we have to make a course." It's an 8- hour course that Jaime and I teach together, and we cover everything: production, logistics, legal, marketing—it's really, really cool. And the idea is either to scare you away from starting a business, honestly, or you start a business and get rid of 17 years of learning. opportunity to learn about Operation Renotes, thank you We've said a lot of hello. Thank you so much, and thank you all for later. Thank you.