[00:02] showing our faces, without a VSL, a sales video, and all that stuff that people who sell more mainstream products do, we need to do our best to make the product tangible.  What does it mean to make the product tangible?  The customer on the
[00:17] other end has to imagine what they're receiving.  Look, if I want to sell an immersion program, there's nothing better than a video of the immersion itself, showing a testimonial from the person talking about the content and what it was like .  This is how I make
[00:29] the immersion page, there was a little video playing in the background, people making it Beauty.  When I'm going to sell a product where I don't even appear in it, I don't show my face, there's no video, it's an ebook, how am I supposed to do that?  Making tangible for the
[00:43] customer what they will receive.  My client will receive a book at home. So the less I put a book in my mockup, which will be at the beginning of the product, the better.  My client accesses it as a PDF on their tablet, cell phone, or
[00:57] computer.  So the more tangible I can make this for him, the better.  I'll sales page.  Please share my computer screen first.  Is this radar realistic?  Yes or no?  For us here, what are we validating?  The
[01:12] effect of the child being involved in the activities isn't that important.  It's more accessing their cell phone, it's too small, etc.  The person needs to understand what they are buying. So, let's give an example.  And here I could have improved by not putting
[01:25] these covers here as if it were an e-book, but since I created this in when I created this, I don't know if anyone was there when I created it, if anyone participated in this class, and so I only brought it along because
[01:38] it will exemplify and so I can already give this example.  The customer is on their iPad looking at the ebook cover, okay?  So he understands that I'm accessing the material digitally.  Here, the customer imagines how they will see it on their cell phone
[01:52] I can bake a cake at home. I 'm not good at it, I don't want to, I don't know how to bake cakes, etc.  And I want to see how I'm going to access that.  So I'll make it tangible by putting a recipe, a set of materials, etc., on my phone.  which relates to the
[02:06] description.  At the same time, perhaps my client wants to have the materials right there in the kitchen, next to the stove, when they're cooking.  I made it clear that he could cooking.  I made it clear that he could print the material and bind it.  Do you
[02:21] see this?  In this way, the customer can imagine themselves accessing this product and can create a need for it.  Perhaps he never imagined .  Oh my goodness, it could be bound.  And I can have it right there,
[02:35] I want to make a healthy snack, I'll have it there.  I want to make a different kind of omelet, something special, I'll have it there.  So, if it's tangible, he's seeing it.  And it 's the same thing here.  And since this was a bonus, I didn't emphasize it too much
[02:48] bonus, I didn't emphasize it too much , okay?  But avoid book covers. Write this down.  Avoid using book covers on my product.  Alan, how would you switch the book covers there?  It can all be iPad, no problem at all.  Put everything on the iPad, it
[03:01] 'll show you right away.  And the obvious needs to be said.  Why does the obvious need to be stated?  Listen, my client on the other end is buying, but are you 100% sure what your product is? Your client doesn't have it yet?  It does not have.  If
[03:13] terrifies you with the questions.  So, the more tangible it is, the better.  AND.  Is more things here, I want to put more things here, that's fine.  Place it.  Now I remember.  This image has two errors.  This person here, look, this person is
[03:28] of any use here?  No. Then you remove it.  I talked about this in class as well .  AND.  And remember, you're going to do it with the one who's going to give the command.  I didn't put a woman here, out of the blue.  That's irrelevant.  Even the hands here are in a completely
[03:40] random shape.  And she did.  So I can simply use the same image and say, "Oh, keep the visual art and such, change the ebook covers from book covers to iPad covers and remove people and don't put any people in my mockup.
[03:54] Let's do some examples together, everyone. Okay, let's go. I sat down to model a product. Let's say it was this one here. What would I do? Let's do it from scratch. My product will
[04:06] be, I'll use the low-carb recipes there, which will facilitate learning, and then going to sell a low-carb product. So you can tell GPT, "Create a mockup for my product of 50 low-carb recipes." This mockup needs to have...
[04:22] We'll always put an iPad with the product cover in the center. Oh, Alan, I need to detail what the product cover is . The more information you give , the less likely they are to make mistakes. Because sometimes you're writing something, you think
[04:34] different. You're writing it, it's not clear For example, I specified to her that I do n't want the woman there. I didn't specify, there would bring authority, anything like that . So, look, this product of mine needs to
[04:46] have an iPad with the product cover. Then here on the product cover I can put here, see, title here, local recipes. Then after that I'll detail it to make it tangible. So, on the right side, let's put on the left, on the
[05:00] left side, put an iPhone 17 Pro Max. Pro Max. Hopefully it, man. I'm orange. Seriously? Let's put it there to see what happens. Oh, you can't give me any serious now. It's so hard to be serious today. On the left side, an
[05:14] serious today. On the left side, an orange iPhone 17 Pro Max, it matches the low carb product, it'll be good. Oh my god , you hope they don't write right? Let's do the following to prevent that from happening. For Max, the orange color.
[05:29] Better. Great. This cell phone should contain a recipe for a healthy strawberry sweet pancake. It won't be healthy at all, right? But okay, there should be
[05:43] an illustrative image of the pancake at the top and below it the recipe and preparation instructions. below it the recipe and preparation instructions. You can say that the idea is to make You can say that the idea is to make the client imagine themselves seeing the recipe
[05:56] wrong, they'll suddenly put a client holding the cell phone. I want the client to imagine themselves using this recipe. Okay? So we already have the central mockup on the left, we're already creating this in your head too.
[06:08] We're creating it. The problem is when we take one, we create something there, an expectation about it, sometimes frustration comes, but it's OK. At GPT, he we go there and tell him to do it again. Fix this, fix that. Okay. On the
[06:20] right, let's go to Nacita now. On the right, put three smaller iPads now. On the right, put three smaller iPads with three bonuses. Bonus one: 25 juice recipes.  Detox. But no, that won't do. 25 recipes. Does it have that? Bonus two.
[06:36] How many recipes? 15 healthy cake recipes , people are thinking, then I'll have to make all these ebooks, and then bonus 3, 30 breakfast recipes. Okay? Anything else to make it tangible? Yes or no? Yes. What? Below the
[06:50] no? Yes. What? Below the central MOCAP, put a MOCAP of the bound material so the person understands that they can print it and have the recipes on hand. we can put here, guys? From here on, it's all your creativity.
[07:06] I'll send it. Let's go, guys. Whenever you create a product, do it very well. This part is very important because it's the part my client is conversion rate of my page. Test a new MOCAP. Test a new MOCAP because the
[07:19] Mocap will come, but each element makes a new conversion rate. Each element makes it more tangible, more worthwhile.  Do you understand? What I notice a lot is that people are kind of lazy about writing the
[07:31] So there's a good hack for that: in a general chat, activate that microphone that's over there, the little microphone there. Then everything you dictate, it will write down, and then you just press enter to send it.
[07:46] So you take it and there you say, " Look, look, I'm thinking of creating an image. I thought of putting this, this, this." Keep talking, talk, talk. Look at this insight it's giving. So it will give a lot. Sometimes
[08:00] this, this, this."  Don't forget.  Let's leave that aside.  "Do this, this, to someone, like, "Now, give me the best prompt in English, because in English they still respond better to do this
[08:13] mockup." Then they give me a prompt with negatives, with things. Then I even send that same one to GPT, to Gemenai, I send it to several different intelligences and then I take the best mockup and it usually comes out well with the idea I had.
[08:28] Good, good, man. It's a great insight, especially because it eliminates laziness, but in of things. So if they didn't understand what you said, there's no way. They're explaining it the way you imagine. When we write, we sometimes
[08:40] summarize a lot of things, do anything that isn't there. I do that write. So when I'm talking, talking, talking, . I wasn't going to write that much there, sometimes I forget what I  I was
[08:53] thinking and stuff. So, I actually use this "edit" button for everything, right? I learned this from you today, man. I'm not going to type in the GPT chat anymore. From now on, But it's that one, it's the first one there, okay? It's not the one for chatting, it's the one for
[09:06] How is it? It's because you see there are two buttons there. The second one is first one that only has the little microphone there. When I use it, I only use the microphone. But I don't... no, that's not the only way I
[09:20] It's when I'm very lazy. And I am lazy, but not that lazy. 95% of the time I write. I do it all the time, but not because of You rarely write. It looks very similar. You see? It looks the same.
[09:33] This spacing. Yours looks like it 's stuck together. It looks very similar. But to make it tangible, bonus one, bonus two, bonus three, the person imagines that they bound the thing, they're seeing the recipe on the yellow iPhone 17. Wow, this
[09:46] okay, there was nothing else he could do . He says, he must look and with this, right? So there you go. But if I didn't want it all to be square like this in the prompt itself, look, respect the order of the sizes from an
[10:01] iPad to an iPhone, for the covers, I could give him all this suggestion. And then the Mocap wouldn't have it, you see that he tried to kind of bring a . He wouldn't have that, also because it 's an image, right? We're not doing it
[10:14] with a PNG background. If I... Let's try to do it spoken like you said, let's see how it looks. Okay, thank you very much.  Applause for Estásio for being such an incredible guy. Let's do it, let's finish it. It's finished. It's yours. Go, friend. Right now
[10:26] n't worry about the microphone. You want to leave the microphone just for the audience to hear, right? Or not? Can't it be? Uh, I'm thinking of making a mockup of a product now, and I wanted to generate an image prompt so that there's a tangible product. This
[10:40] product is a product to sell in Spanish in Latin America. And I want it, remembering that it's a digital product, so I don't want it to appear as a mockup I'm going to send a product to the person, right? I don't want any of that. So
[10:55] I'm thinking of putting a tablet right in the center, and this tablet having a cover of my product. My product, just so you understand, is low carb. So it will have tangible, I have to show the person that there will be a lot of
[11:09] recipes for them to get a taste. Wow, I really, really want that.  I really want to have these recipes, and I'm also going to give several bonuses for them and for that thinking was, on one side, maybe on the right side, I'm thinking now on the
[11:24] right side, and we could put three bonuses there. Then we could put some smaller tablets, right, to put three covers. I was thinking of putting 25 detox juice recipes in the first bonus, 15
[11:39] detox juice recipes in the first bonus, 15 healthy cake recipes in the second bonus, and breakfast soup recipes in the third. Let's go. And right below, I want to make this tangible like a booklet. So put some bound material,
[11:55] open, but that is very beautiful, very attractive, right? With several icons eye and make the person think, wow, I really, really , really want this material. And you, and since many people also access it through their cell phones, right next to the tablet, that
[12:09] bigger one we had up there, I wanted you to put a very modern iPhone, right? A very modern phone in the exact proportions of a...  iPhone, it could be an iPhone 17, and inside it you could also put a case that matches
[12:23] the same case that's inside the iPad so as not to create a Frankenstein. So now, with everything I've told you, I'd like you to create a very robust prompt that I can use both in Nano Banana or here in the EPT chat
[12:38] or in Mini Journey, and that this image also has a transparent background and is in PNG format so I can apply it to my sales page. So create this ultra-detailed prompt so I can copy and send it within these
[12:52] The lazy one had already left a long time ago, you know? Are you sure? Oh, I don't know why I'm not getting results. Do you see the results and someone who doesn't? So, it's important to sometimes
[13:05] self-analyze, hey, am I giving this proper, this proper care to my business? Guys, let's remind them that this, all these prompts, bonus tangible, make the offer tangible. It was an hour of work, two
[13:17] hours of  Work. And before you send it, if you look here, you can see that the transcript I sent is the same. Even Frankenstein, everything. He put in maybe the soup I said, I said
[13:30] caught on. But okay, I don't think it will affect anything. forth within the same prompt saying things that I gave up on. So it's fine. If necessary, I could also pay. Go ahead. Then you're working.
[13:47] prompt, I can request the prompt in Markdown and it will be ready for me to Look how cool, man. It's much better now. It's much more life now. It's much better now. It's much more life now. It's much better now. But,
[14:01] didn't create the recipe there, you know, on his cell phone and stuff, he just repeated the cover from Central, we would change all that. How do you do it when you see it like that, it's ask, how do you make the changes just for the people  Let's understand.
[14:13] I like working with GPT chat and Nano Banana, at least. So, with the tabs, play on one, play on the other, and test it. If I look here, the first n't like it, but why didn't I like it? What didn't I like? So
[14:29] them, for example, is to take this image— like this: look, see? See this image you just created? I didn't like this, this, this, this, this. So, we need to change this
[14:41] to create a better prompt. For example, I generate this conversation with the prompt, I send it to another tab to do, I take the image that's there, image you created? It didn't turn out the way I wanted. Then I go there and ask for the
[14:56] go there and test it again. And  So, that's how I keep doing it, right? Sometimes you do three, four, five times until it's OK. And let me tell have to show them three, four, five times too, you know? These
[15:10] times too, you know? These days, uh, Xand, sometimes not everyone bad sometimes, but, well, we were doing something and I had an idea that and I was there and I asked him, man, I wanted it like this, like this, like this,
[15:23] man, do it like this, like this, like this." He sent it a second time, it wasn't right. So, I went there, turned on my iPad, I drew, I started, Jessica came in and said: "What are you drawing to literally show Xand how you want it, are you?" I said:
[15:37] I drew it, sent it to him, and he said, "Dude, now I understand." Okay, cool. So, uh, even a human being won't time. Maybe you can't explain it so well, I drew it and it worked.
[15:50] So, when it comes here, we would be, and, wow, we'd be pushing it too always have to work with a single command, right? Speaking of drawing, I could also take this image, put it on the comb and make a circle, some things like that
[16:04] see I circled it? I didn't like this, this, this. No, I'm kidding. I said, yeah, I'm already thinking you're crazy. Man, this man. Very professional, okay? Very, very professional indeed. You see? Who
[16:17] things there in Pant, sent it to [laughs] That's awesome. Congratulations, man. That's great, work. I've been saying this for a while now. I'm sure that those who get results
[16:31] n't. Sometimes people say: "Oh, I'm not getting results."  "Why does something's missing, the way he works, right? Tell people how much time you spend, how do creative? Usually every Tuesday I end up
[16:46] taking either the afternoon or the afternoon, more into the evening, and I sit down and my offers. Tuesday is creative day. It's just that throughout the week I've been marking the ideas, right? So, I
[16:59] other people's creatives. Perfect. Me too. So it's marking, seeing, I liked this, that, and so on. Or when I they putting on their stories, how are they selling on their stories,
[17:12] So, the same sequence they use, I can use that in a video, transform it, take all those ideas we had from the doing it. If they are doing it  And they're selling,
[17:25] so it's because it works. And I started applying it and doing several tests, right? The take me quite a while. When I saw that people take 5, 3 minutes to make a sometimes it takes me an hour, an hour and a half, and so on. Uh, but they are all very
[17:40] elaborate, right? I'm talking more about video because that's what I like to do most, usually in video, right? And then there's editing, right? Then I also analyze these creatives, see the hook rate to see which
[17:52] right, making this a very complete job, wouldn't you agree? You're working, you're executing. The less laziness you have and the more attention you give to your business, the better. And maybe you'll think: "Ah, but I have my
[18:05] , I have, I have a job to, I have a CLT job, I'm have  "Wife, I have to enjoy myself too." Man, everyone sets their own have, man, there's a lot of stuff, everyone has a lot of things to do.
[18:19] your business, because that's what will give you freedom of time later. Estácio, I had the honor of him telling me, man, I went through Christmas with automatically. That's really cool. You weren't working and you were making
[18:32] Exactly. And there's a lot of that, we even talked about this on Friday, right, this issue of time, right, because time is the most the same amount of time, but there are people who want to dedicate one hour a day
[18:45] 's dedicating 12. So, do you see the difference? No, there isn't. Congratulations, Estácio! Thank you. What an honor!