[0:00] If you've been uploading beats
[0:01] consistently to YouTube and your
[0:03] channel's not growing, it's probably not
[0:04] your beats. It's because of how you're
[0:06] using YouTube. Most producers don't
[0:08] understand the analytics, what the
[0:09] numbers mean, which numbers are
[0:11] important, and they're rewriting the
[0:14] same descriptions and tags every time.
[0:16] In this video, I'm going to show you how
[0:18] to master YouTube specifically for type
[0:20] B channels. Everything from setting up
[0:21] your uploads the right way to reading
[0:23] your analytics like a blueprint for
[0:24] growth. And if you haven't watched my
[0:26] previous video about picking the right
[0:28] niche for you, make sure you check that
[0:29] out next because everything builds upon
[0:30] that. Let's start with upload defaults.
[0:33] All right, so the first thing I want to
[0:34] talk about isn't something that's going
[0:36] to make or break your channel, but it is
[0:38] something that will save you a ton of
[0:39] time, and I'm all about saving time
[0:42] taking away stuff that we don't need to
[0:44] be wasting time on. So you can spend
[0:46] more time on the stuff that actually
[0:47] matters. So from anywhere in YouTube
[0:49] Studio, there's a settings button down
[0:51] here. We click that. We can go to upload
[0:54] defaults and this will allow you to set
[0:56] a template basically for your title,
[0:59] description, your tags, um, and any
[1:02] advanced settings. And so, as you can
[1:04] see, for this channel, I have set it up
[1:06] as free keylog x young type beat 2026.
[1:10] And then I have a spot here where I'll
[1:11] put my title between the quotations.
[1:13] Down here, I have a spot to put my beat
[1:16] stars link. I have my contact
[1:18] information. And then again, I just have
[1:20] the beat name right here. I'll add the
[1:23] BPM and the key in those slots. And that
[1:26] saves me a ton of time. I don't have to
[1:28] come back every time and write all this
[1:30] out or copy and paste it from another
[1:33] document, you know, find wherever that's
[1:34] at. It's already here in YouTube. I
[1:36] bring in my video. It has all the
[1:38] information. I just got to fill in those
[1:39] little things that change with each
[1:41] individual beat and it's good to go.
[1:44] Same thing with tags here. Now, tags
[1:47] aren't super important. Um,
[1:50] they do help a little bit with SEO, but
[1:53] YouTube has said that they don't really
[1:54] impact how many impressions you get by a
[1:57] whole lot. But, you know, they're there.
[2:00] Might as well use them. So, fill those
[2:02] up with all your relevant tags. And
[2:04] that's another thing that you don't have
[2:05] to redo every single time on your type
[2:08] channel. You should be posting the same
[2:09] types of beats every time. So, there's
[2:10] not a whole lot that needs to change
[2:12] here. And then there's some other things
[2:14] you can set here. There's no really
[2:15] reason to mess with language because
[2:18] you're just posting beats.
[2:20] So, leave comments on moderation to your
[2:24] liking, but you can save those settings
[2:26] and it's going to save you a ton of
[2:28] time.
[2:29] All right, but now let's get into the
[2:30] meat and potatoes of this. We're going
[2:31] to dive into the analytics and see how
[2:35] we can use them to help us make the best
[2:39] um moves for our channel.
[2:42] Okay, so looking at this beat here, this
[2:44] is one that performed pretty well. Uh,
[2:47] it's got 9.3,000 views right now, 283
[2:50] hours of watch time, and gained this
[2:52] channel 60 subscribers. Okay, so
[2:57] there's a lot of stuff to look at inside
[3:00] of YouTube Studio and it can be very
[3:03] overwhelming. So, I'm just going to
[3:05] point you in the direction of the things
[3:06] that I think are the most important that
[3:09] we can actually control. Can we control
[3:13] how many views a video gets? No. Can we
[3:17] control how many impressions the video
[3:19] gets? Not exactly.
[3:22] But we can do things to help drive these
[3:24] numbers up. Okay, so this first tab,
[3:27] it's cool to look at. Um, for me
[3:30] personally, if I have a video that
[3:32] brings in subscribers, that's a success
[3:35] to me. So, this video brought in 60
[3:38] subscribers, this video is a winner in
[3:41] my book. How you define success may be
[3:44] different, but I would call this one a
[3:46] winner. Okay, let's look at reach.
[3:48] 75,000 impressions. That's a pretty good
[3:50] number, but there's no way we can really
[3:54] force YouTube to give us impressions.
[3:57] The way we get impressions is by proving
[3:59] that our video is something worth
[4:01] viewing. And how do we do that? Well,
[4:04] there's two metrics that we really want
[4:06] to pay attention to that we actually can
[4:09] control. And this first one is
[4:10] impressions click-through rate. So, this
[4:14] is the percent of times that your video
[4:16] is selected whenever it is shown to
[4:18] anybody. So, if your video pops up on
[4:20] the homepage, that's an impression. In
[4:23] search, that's another impression.
[4:25] increen elements could be in the side
[4:27] pane. It could be below the videos.
[4:29] Wherever it shows it to someone, if
[4:30] someone clicks on that, then it goes
[4:33] towards your click-through rate. And on
[4:36] the other hand, if they don't click it,
[4:38] it's bringing down your click-through
[4:39] rate. So the higher this number is, that
[4:41] means more people are deciding to
[4:45] actually click and view our video. Okay?
[4:48] So, if we get a high percentage of
[4:50] people that are clicking the video,
[4:52] that's going to signal to YouTube that
[4:53] this video is something that interests
[4:56] the viewers and it's probably going to
[4:57] get pushed out more. So, getting 8% of
[5:01] 75,000 viewers is a lot better than
[5:04] getting three or 4% of those 75,000
[5:07] impressions.
[5:09] So, that's the first metric that really
[5:11] matters.
[5:12] views is just a
[5:15] you know compilation of the impressions
[5:17] and the click-through rate. You have to
[5:19] get the impressions for people to click
[5:21] and then those people turn into views.
[5:25] The next thing is engagement. Okay,
[5:27] watchtime hours. This is super important
[5:31] for the channel. Um
[5:34] but that's not the really the metric you
[5:36] want to pay attention to is this average
[5:38] view duration.
[5:40] So, on average, people are watching this
[5:42] beat for a minute and 49 seconds, which
[5:44] is really good for a tight beat. Um, I
[5:48] try to shoot for a minute 30. Depending
[5:51] on how long your beats are, depending on
[5:53] the niche, your number may be higher or
[5:56] lower. I wouldn't be super concerned
[5:59] unless your average view duration is
[6:01] like under 30 seconds. Um,
[6:05] I' I've had videos under a minute. I'll
[6:07] show you some in a second. under a
[6:09] minute, that still did really well. Um,
[6:11] but if you're under that 30 second mark,
[6:13] there's definitely a problem with your
[6:15] intro. Maybe you have a long, boring
[6:18] intro to your beat. Need to cut that off
[6:21] um so that you can do better.
[6:24] Even more important, this time metric
[6:26] here, well, I think it changes. The
[6:28] algorithm is always changing. Sometimes
[6:31] I think this average percentage viewed
[6:34] is more important. So, they're watching
[6:36] over half of the video. That's a really
[6:39] good sign to YouTube as well. Um, and
[6:42] then sometimes it really just comes down
[6:43] to how much they're viewing the video.
[6:47] So, the longer the video is, obviously
[6:50] there's more potential for a higher
[6:52] average view duration, but say it's an
[6:56] hourong video and they watched 5
[6:58] minutes. That's a much lower percentage
[7:00] than if they watched two minutes of the
[7:03] three minute beat or two minutes of the
[7:05] four minute beat. Right? So
[7:09] there's some sort of balance there. You
[7:11] know, it's a very complex algorithm.
[7:13] Takes a lot of factors into play to
[7:15] decide if it's going to push the video
[7:16] or not. Um so we can't get it nailed
[7:20] down 100%. But these are things we can
[7:22] look to to help us move the channel
[7:25] forward. Let's look at a couple other
[7:27] examples real quick. So, this video
[7:29] right here is my best performing type
[7:32] beat video of all time. It's got
[7:33] 72.5,000 views, brought in 377
[7:36] subscribers. Um, you see it's got over
[7:40] 800,000 impressions. Clickthrough rate
[7:42] is 6.4. That's pretty good. Um, it's
[7:45] lower than that other video, but with
[7:48] the amount of impressions it's got, that
[7:50] number is naturally going to go down. A
[7:52] lot of times, my videos will start at 20
[7:54] to 30% click-through rate. But after a
[7:56] few days it drops down to that 6% to 10%
[8:01] mark. Um so anywhere above 6% is pretty
[8:06] decent. Um in my experience engagement
[8:10] only an average view duration of 54
[8:13] seconds 31.9% of the video. So like I
[8:16] said it's not as long as the other one.
[8:19] So in that sense it's not doing as good
[8:21] but it didn't matter. Right.
[8:24] This video has gotten way more views,
[8:28] way more watch time, and it's just
[8:32] because it got pushed by the algorithm.
[8:35] So, what's the difference maker between
[8:37] these two?
[8:39] Well, it really probably comes down to
[8:41] the niche and how many people were
[8:43] looking for this type of beat at the
[8:45] time it was posted. So, this one
[8:47] happened to be posted at a really good
[8:48] time for this niche. it got swept into
[8:51] the algorithm and it got pushed out like
[8:53] crazy and as a result it got a lot of
[8:57] views for my channel. The other dem uh
[9:01] niche wasn't as high in demand so it
[9:02] didn't get as much.
[9:05] So that's something you know again going
[9:07] back to picking the right niche is going
[9:09] to be a huge difference maker. You can
[9:12] make any niche work as long as there is
[9:14] some demand for it. But if there's a
[9:16] high demand, you're going to be able to
[9:18] achieve a lot more with a lot lower
[9:21] looking analytics. So, that was a pretty
[9:24] quick look into YouTube analytics. And
[9:26] you probably have some questions, so
[9:27] make sure you drop them in the comments.
[9:28] But let's talk about how we can use
[9:31] those numbers to guide us. Okay. If we
[9:34] need to get more average view duration,
[9:37] if we need to move that number up, how
[9:39] can we do that?
[9:41] Well, one of the ways is by adding some
[9:44] sort of intro to your beats.
[9:48] Sometimes it's good to just drop the
[9:50] beat right away. And if you have a beat
[9:54] that hits really hard
[9:56] and is going to have an infectious
[9:58] bounce, you can do that, but sometimes
[10:00] you'll need to kind of finesse the
[10:02] intro. There's a couple different ways
[10:04] you can do that. You can create a kind
[10:07] of a branded intro type deal.
[10:11] I've seen this done on several channels
[10:13] that are doing very well. I do it myself
[10:16] on my Memphis channel. Um, and I would
[10:19] say to stick to something that's like 6
[10:21] seconds long. Mine, it's got a like line
[10:25] made out of fire running out and then it
[10:28] splashes and burns up and it has my
[10:30] French Empire Beats logo.
[10:32] You could have, you know, something like
[10:34] that. Just something with your logo
[10:36] comes in real quick, adds a few seconds.
[10:39] It's not going to be so long that drives
[10:42] the viewer away cuz I've seen people
[10:44] that have like 30 second ones or close
[10:46] to like 20 second ones. Much too long.
[10:49] You don't want to do that. You could
[10:50] have a like movie quote intro where like
[10:54] you got your just instrumental playing,
[10:56] maybe no drums yet, and a movie quotes
[10:58] going like a monologue type deal.
[11:01] There's different, you know, hacks you
[11:03] can go about it like that.
[11:05] But
[11:07] the thing about doing that is if your
[11:09] beat doesn't deliver after that intro,
[11:13] they're going to be gone and they're
[11:14] going to be mad they sat through that
[11:15] intro and they're probably not going to
[11:17] click another one of your videos again.
[11:19] So unless you're sure your beats are,
[11:22] you know, up to par, probably stick away
[11:25] from doing that. The other thing you
[11:27] don't want to do is make a super long
[11:30] boring intro. Like if you have a basic
[11:33] melody playing for a long time, 30
[11:36] seconds, it's too long. No one wants to
[11:39] sit through that. They're gonna click
[11:41] off.
[11:44] A good intro length I have found, and
[11:47] I've said this in my other videos, is I
[11:48] say like eight bars, 16 bars at absolute
[11:52] max. If you're in like trap BPMs, like
[11:55] 140 and above, 16 bars would be okay.
[11:58] But really, eight bars would be better.
[12:02] You don't want it to be super long
[12:04] because they'll lose interest, leave the
[12:06] video. Especially if the melody is not
[12:09] like super cool or interesting,
[12:13] they're going to dip out a lot faster.
[12:15] If you have a super interesting melody,
[12:18] maybe a really cool buildup, you can
[12:20] squeeze some more time out of that. But
[12:22] otherwise, we want to get to those drums
[12:24] quick so that the viewer, the listener
[12:28] hears what they're looking for. For me,
[12:30] the drums are like the highlight of the
[12:32] whole thing most of the time. So, I want
[12:35] those drums to get in as quick as
[12:38] possible so that the listener can really
[12:41] get into the groove.
[12:46] The other big one was our click-through
[12:49] rate. Now, click-through rate is
[12:51] something that can be
[12:54] a little difficult to gauge um or really
[12:58] make good improvements on. And the
[13:02] reason I say that is because every type
[13:04] beat niche has a general
[13:07] format that it follows. you'll see all
[13:10] the people that are doing the type beat
[13:12] of that niche doing the same exact type
[13:14] of thumbnails, same exact type of
[13:17] titling um with very few variations.
[13:20] And there's a reason for that because
[13:22] the people who are looking for those
[13:25] type beats are conditioned to see that
[13:27] and know that that's going to lead to
[13:30] what they're looking for. If you step
[13:33] away from that,
[13:35] there's a potential that you could be a
[13:38] standout,
[13:40] right? You could draw more viewers. You
[13:43] could be more unique in that case. You
[13:45] know, maybe get more viewers than you
[13:48] would otherwise. But the alternative is
[13:50] they see your thumbnail and they're
[13:52] like, "That's not the type of beat I'm
[13:54] looking for. It doesn't look like all
[13:56] the other ones that I've been looking
[13:57] at." So, you can do some experimentation
[14:00] there, but generally the best thing is
[14:03] to follow what the niche is doing. Um,
[14:08] you might try little tiny things to make
[14:10] it pop out. Things you don't want to do
[14:13] is put a whole bunch of text on there.
[14:16] Putting your like producer logo on there
[14:18] is usually not a good idea. Avoid
[14:21] anything that is like the explicit
[14:23] banner type thing or I don't know if
[14:25] banner sticker whatever you want to call
[14:27] that. Um those are things that will kind
[14:31] of drive down your impressions on
[14:33] YouTube. So just avoid those. Hopefully
[14:36] this was helpful. Um there is so much to
[14:39] look at inside analytics. So if you have
[14:41] any questions, please feel free to ask.
[14:42] I've spent probably hundreds of hours at
[14:45] this point studying YouTube um not only
[14:48] for type beats but for regular content
[14:51] as well. So let me know and I'll answer
[14:54] them to the best of my ability and uh
[14:56] point you in the right direction. Till
[14:58] next time. Peace.