---
title: 'Are Your Beats Failing? Fix These YouTube Metrics Now'
source: 'https://youtube.com/watch?v=icWvtB25APQ'
video_id: 'icWvtB25APQ'
date: 2026-07-28
duration_sec: 900
---

# Are Your Beats Failing? Fix These YouTube Metrics Now

> Source: [Are Your Beats Failing? Fix These YouTube Metrics Now](https://youtube.com/watch?v=icWvtB25APQ)

## Summary

This video explains why type beat channels may not be growing despite consistent uploads, focusing on YouTube analytics and optimization. The creator shares strategies for setting up upload defaults, interpreting key metrics like click-through rate and average view duration, and improving intros and thumbnails to boost channel performance.

### Key Points

- **Upload Defaults Save Time** [00:33] — Set up upload defaults in YouTube Studio to create a template for title, description, tags, and advanced settings. This avoids rewriting the same information for each beat upload.
- **Key Metrics: Impressions Click-Through Rate** [02:42] — Impressions click-through rate (CTR) measures how often people click on your video when it's shown. A higher CTR signals YouTube that the video is interesting, leading to more impressions. Aim for above 6%.
- **Key Metrics: Average View Duration** [05:25] — Average view duration (AVD) indicates how long viewers watch. For type beats, aim for at least 1 minute 30 seconds. If AVD is under 30 seconds, the intro is likely too long or boring.
- **Niche Demand Drives Success** [08:35] — A video's performance heavily depends on the niche's demand. Posting in a high-demand niche can lead to algorithm push even with average analytics.
- **Improving Average View Duration with Intros** [09:41] — Add a short intro (6 seconds or 8-16 bars) to hook viewers. Avoid long intros; get to the drums quickly to keep listeners engaged.
- **Improving Click-Through Rate with Thumbnails** [12:46] — Follow the niche's thumbnail and title conventions to meet viewer expectations. Small tweaks can help stand out, but avoid clutter, producer logos, or explicit banners.

### Conclusion

Mastering YouTube analytics—especially click-through rate and average view duration—and optimizing uploads and intros can significantly improve a type beat channel's growth. Choosing a high-demand niche is also crucial for algorithmic success.

## Transcript

If you've been uploading beats
consistently to YouTube and your
channel's not growing, it's probably not
your beats. It's because of how you're
using YouTube. Most producers don't
understand the analytics, what the
numbers mean, which numbers are
important, and they're rewriting the
same descriptions and tags every time.
In this video, I'm going to show you how
to master YouTube specifically for type
B channels. Everything from setting up
your uploads the right way to reading
your analytics like a blueprint for
growth. And if you haven't watched my
previous video about picking the right
niche for you, make sure you check that
out next because everything builds upon
that. Let's start with upload defaults.
All right, so the first thing I want to
talk about isn't something that's going
to make or break your channel, but it is
something that will save you a ton of
time, and I'm all about saving time
taking away stuff that we don't need to
be wasting time on. So you can spend
more time on the stuff that actually
matters. So from anywhere in YouTube
Studio, there's a settings button down
here. We click that. We can go to upload
defaults and this will allow you to set
a template basically for your title,
description, your tags, um, and any
advanced settings. And so, as you can
see, for this channel, I have set it up
as free keylog x young type beat 2026.
And then I have a spot here where I'll
put my title between the quotations.
Down here, I have a spot to put my beat
stars link. I have my contact
information. And then again, I just have
the beat name right here. I'll add the
BPM and the key in those slots. And that
saves me a ton of time. I don't have to
come back every time and write all this
out or copy and paste it from another
document, you know, find wherever that's
at. It's already here in YouTube. I
bring in my video. It has all the
information. I just got to fill in those
little things that change with each
individual beat and it's good to go.
Same thing with tags here. Now, tags
aren't super important. Um,
they do help a little bit with SEO, but
YouTube has said that they don't really
impact how many impressions you get by a
whole lot. But, you know, they're there.
Might as well use them. So, fill those
up with all your relevant tags. And
that's another thing that you don't have
to redo every single time on your type
channel. You should be posting the same
types of beats every time. So, there's
not a whole lot that needs to change
here. And then there's some other things
you can set here. There's no really
reason to mess with language because
you're just posting beats.
So, leave comments on moderation to your
liking, but you can save those settings
and it's going to save you a ton of
time.
All right, but now let's get into the
meat and potatoes of this. We're going
to dive into the analytics and see how
we can use them to help us make the best
um moves for our channel.
Okay, so looking at this beat here, this
is one that performed pretty well. Uh,
it's got 9.3,000 views right now, 283
hours of watch time, and gained this
channel 60 subscribers. Okay, so
there's a lot of stuff to look at inside
of YouTube Studio and it can be very
overwhelming. So, I'm just going to
point you in the direction of the things
that I think are the most important that
we can actually control. Can we control
how many views a video gets? No. Can we
control how many impressions the video
gets? Not exactly.
But we can do things to help drive these
numbers up. Okay, so this first tab,
it's cool to look at. Um, for me
personally, if I have a video that
brings in subscribers, that's a success
to me. So, this video brought in 60
subscribers, this video is a winner in
my book. How you define success may be
different, but I would call this one a
winner. Okay, let's look at reach.
75,000 impressions. That's a pretty good
number, but there's no way we can really
force YouTube to give us impressions.
The way we get impressions is by proving
that our video is something worth
viewing. And how do we do that? Well,
there's two metrics that we really want
to pay attention to that we actually can
control. And this first one is
impressions click-through rate. So, this
is the percent of times that your video
is selected whenever it is shown to
anybody. So, if your video pops up on
the homepage, that's an impression. In
search, that's another impression.
increen elements could be in the side
pane. It could be below the videos.
Wherever it shows it to someone, if
someone clicks on that, then it goes
towards your click-through rate. And on
the other hand, if they don't click it,
it's bringing down your click-through
rate. So the higher this number is, that
means more people are deciding to
actually click and view our video. Okay?
So, if we get a high percentage of
people that are clicking the video,
that's going to signal to YouTube that
this video is something that interests
the viewers and it's probably going to
get pushed out more. So, getting 8% of
75,000 viewers is a lot better than
getting three or 4% of those 75,000
impressions.
So, that's the first metric that really
matters.
views is just a
you know compilation of the impressions
and the click-through rate. You have to
get the impressions for people to click
and then those people turn into views.
The next thing is engagement. Okay,
watchtime hours. This is super important
for the channel. Um
but that's not the really the metric you
want to pay attention to is this average
view duration.
So, on average, people are watching this
beat for a minute and 49 seconds, which
is really good for a tight beat. Um, I
try to shoot for a minute 30. Depending
on how long your beats are, depending on
the niche, your number may be higher or
lower. I wouldn't be super concerned
unless your average view duration is
like under 30 seconds. Um,
I' I've had videos under a minute. I'll
show you some in a second. under a
minute, that still did really well. Um,
but if you're under that 30 second mark,
there's definitely a problem with your
intro. Maybe you have a long, boring
intro to your beat. Need to cut that off
um so that you can do better.
Even more important, this time metric
here, well, I think it changes. The
algorithm is always changing. Sometimes
I think this average percentage viewed
is more important. So, they're watching
over half of the video. That's a really
good sign to YouTube as well. Um, and
then sometimes it really just comes down
to how much they're viewing the video.
So, the longer the video is, obviously
there's more potential for a higher
average view duration, but say it's an
hourong video and they watched 5
minutes. That's a much lower percentage
than if they watched two minutes of the
three minute beat or two minutes of the
four minute beat. Right? So
there's some sort of balance there. You
know, it's a very complex algorithm.
Takes a lot of factors into play to
decide if it's going to push the video
or not. Um so we can't get it nailed
down 100%. But these are things we can
look to to help us move the channel
forward. Let's look at a couple other
examples real quick. So, this video
right here is my best performing type
beat video of all time. It's got
72.5,000 views, brought in 377
subscribers. Um, you see it's got over
800,000 impressions. Clickthrough rate
is 6.4. That's pretty good. Um, it's
lower than that other video, but with
the amount of impressions it's got, that
number is naturally going to go down. A
lot of times, my videos will start at 20
to 30% click-through rate. But after a
few days it drops down to that 6% to 10%
mark. Um so anywhere above 6% is pretty
decent. Um in my experience engagement
only an average view duration of 54
seconds 31.9% of the video. So like I
said it's not as long as the other one.
So in that sense it's not doing as good
but it didn't matter. Right.
This video has gotten way more views,
way more watch time, and it's just
because it got pushed by the algorithm.
So, what's the difference maker between
these two?
Well, it really probably comes down to
the niche and how many people were
looking for this type of beat at the
time it was posted. So, this one
happened to be posted at a really good
time for this niche. it got swept into
the algorithm and it got pushed out like
crazy and as a result it got a lot of
views for my channel. The other dem uh
niche wasn't as high in demand so it
didn't get as much.
So that's something you know again going
back to picking the right niche is going
to be a huge difference maker. You can
make any niche work as long as there is
some demand for it. But if there's a
high demand, you're going to be able to
achieve a lot more with a lot lower
looking analytics. So, that was a pretty
quick look into YouTube analytics. And
you probably have some questions, so
make sure you drop them in the comments.
But let's talk about how we can use
those numbers to guide us. Okay. If we
need to get more average view duration,
if we need to move that number up, how
can we do that?
Well, one of the ways is by adding some
sort of intro to your beats.
Sometimes it's good to just drop the
beat right away. And if you have a beat
that hits really hard
and is going to have an infectious
bounce, you can do that, but sometimes
you'll need to kind of finesse the
intro. There's a couple different ways
you can do that. You can create a kind
of a branded intro type deal.
I've seen this done on several channels
that are doing very well. I do it myself
on my Memphis channel. Um, and I would
say to stick to something that's like 6
seconds long. Mine, it's got a like line
made out of fire running out and then it
splashes and burns up and it has my
French Empire Beats logo.
You could have, you know, something like
that. Just something with your logo
comes in real quick, adds a few seconds.
It's not going to be so long that drives
the viewer away cuz I've seen people
that have like 30 second ones or close
to like 20 second ones. Much too long.
You don't want to do that. You could
have a like movie quote intro where like
you got your just instrumental playing,
maybe no drums yet, and a movie quotes
going like a monologue type deal.
There's different, you know, hacks you
can go about it like that.
But
the thing about doing that is if your
beat doesn't deliver after that intro,
they're going to be gone and they're
going to be mad they sat through that
intro and they're probably not going to
click another one of your videos again.
So unless you're sure your beats are,
you know, up to par, probably stick away
from doing that. The other thing you
don't want to do is make a super long
boring intro. Like if you have a basic
melody playing for a long time, 30
seconds, it's too long. No one wants to
sit through that. They're gonna click
off.
A good intro length I have found, and
I've said this in my other videos, is I
say like eight bars, 16 bars at absolute
max. If you're in like trap BPMs, like
140 and above, 16 bars would be okay.
But really, eight bars would be better.
You don't want it to be super long
because they'll lose interest, leave the
video. Especially if the melody is not
like super cool or interesting,
they're going to dip out a lot faster.
If you have a super interesting melody,
maybe a really cool buildup, you can
squeeze some more time out of that. But
otherwise, we want to get to those drums
quick so that the viewer, the listener
hears what they're looking for. For me,
the drums are like the highlight of the
whole thing most of the time. So, I want
those drums to get in as quick as
possible so that the listener can really
get into the groove.
The other big one was our click-through
rate. Now, click-through rate is
something that can be
a little difficult to gauge um or really
make good improvements on. And the
reason I say that is because every type
beat niche has a general
format that it follows. you'll see all
the people that are doing the type beat
of that niche doing the same exact type
of thumbnails, same exact type of
titling um with very few variations.
And there's a reason for that because
the people who are looking for those
type beats are conditioned to see that
and know that that's going to lead to
what they're looking for. If you step
away from that,
there's a potential that you could be a
standout,
right? You could draw more viewers. You
could be more unique in that case. You
know, maybe get more viewers than you
would otherwise. But the alternative is
they see your thumbnail and they're
like, "That's not the type of beat I'm
looking for. It doesn't look like all
the other ones that I've been looking
at." So, you can do some experimentation
there, but generally the best thing is
to follow what the niche is doing. Um,
you might try little tiny things to make
it pop out. Things you don't want to do
is put a whole bunch of text on there.
Putting your like producer logo on there
is usually not a good idea. Avoid
anything that is like the explicit
banner type thing or I don't know if
banner sticker whatever you want to call
that. Um those are things that will kind
of drive down your impressions on
YouTube. So just avoid those. Hopefully
this was helpful. Um there is so much to
look at inside analytics. So if you have
any questions, please feel free to ask.
I've spent probably hundreds of hours at
this point studying YouTube um not only
for type beats but for regular content
as well. So let me know and I'll answer
them to the best of my ability and uh
point you in the right direction. Till
next time. Peace.