[00:02] main difference or differences between a player who has great results with PLR and a player who doesn't? Well, [00:16] enter, we have to research and understand very well where we All the businesses I've entered that did n't work out were businesses where [00:28] n't work out were businesses where I didn't fully understand the subject. And in the PLR ​​field, it's no different. What happens is that many people enter the happens is that many people enter the market without really knowing the whole [00:41] process, or they aren't willing to pay the price of that process. Because people enter with the illusion of becoming millionaires. The market makes that possible; there's a lot of [00:55] potential for someone to become a millionaire in a short period of time, but what's the price? Many times I've seen Caique stay up all night drinking Coca-Cola and stay up until three or four in the morning, awake and awake and awake. [01:07] the morning, awake and awake and awake. In other words, it's a job like any other, if not a much more psychologically exhausting one. So, many times people aren't... As you asked me, [01:21] what's the difference between someone who gets results and someone who doesn't? It's mainly about whether the person is willing to actually pay the price, to sacrifice, to commit to doing it. And many times people [01:37] gather information from many different people, so sometimes what else. So sometimes a person says, "But why? I saw a video on YouTube where so-and-so showed that doing this and that works," and sometimes the [01:53] a course from so-and-so that he told me that if you do it this way, it works." So many times people jump from one person to another, buying courses from one person, reality they don't learn. They choose one person and say, "I'm going to follow [02:07] and I'm going to do everything that this person is proposing to do." It's more like that. is proposing to do." It's more like that. In fact, one of the main pains of a PLR producer who doesn't get results is that they always complain about the excessive [02:23] they always complain about the excessive blocks that Facebook offers. So, in fact, I even perceive a problem, a lack of people who teach, teaching exactly the process of... A good [02:38] contingency plan is essential because this is a major pain point in the market: "Oh, I 'm running, my account crashed, I'm running, my account crashed." So I running, my account crashed." So I think one of the great pillars [02:52] of PLR (Profit Sharing) is having a good contingency plan combined with a good product and an extremely aggressive offer to convince them to sell. In short, people who succeed with PLR are people who are [03:07] willing to pay the price and who have sought to understand how a process, right? Because you might ask me, "What's most important is having a contingency plan? What's most important is [03:23] important is having a product?" I'd say they 're all important, right? It's the same thing: a made only with eggs, right? So, you need a whole context. But in fact, contingency planning is a very valuable pillar in this process, as is the copywriting, which also has to [03:38] be very good, and then the product delivery, etc. So, those are some of them. Pillars, but what I see as the main pain point for a person is indeed creating a good contingency plan because you can outsource the copy, you can [03:53] copy, you can hire the best copywriter, the product—you can have a great product to deliver, you can know very well how to run ads— but one thing you can't buy from anyone, nobody sells you, is a [04:09] contingency plan. Nobody is going to come to you and say, "Here, here, here's 500 bucks for you to run your ad," etc., so you have to actually get your hands dirty, and that's where people fail when teaching; they don't teach [04:22] exactly what they are actually doing with the contingency plan. So that's one of the biggest pain points I see people facing. I thought what you said was very, very good because it's clear that I'm [04:38] clear that I'm even saying it to show perhaps the perspective of the right? People say, "Ah, when we think about traffic management, they understand that in the simplest way possible, I can just grab the [04:51] I know... What I need is a Business Model (BM) to start building the campaign. It's a combination of things; people understand each other when we talk about cups and creating offers, something create a sales text where I can spark desire, overcome [05:05] person thinks, "What's a good product, right? A product that delivers this, that solves my problem, and so on." But when we talk about contingency, it's something So we talk about it and it 's a bit of a [05:20] 's a bit of a gray area, so they need more clarity. It's true, exactly [05:41] clear, so we can really see it happen, if they need to open a BM, but if you could explain in a didactic way what a good contingency is, what it comprises, so that people can hear about it, [05:53] like I told you [Music]