[00:00] Instagram just released a feature called Instagram Collabs. and some ideas of how to use it for your business. (lively music) (jungle animals calling)
[00:15] Collabs is a way to coauthor Instagram reels and posts not only on my profile, but whoever I'm collaborating with the only way you can do this is use your mobile device.
[00:30] You cannot go back to your old posts, hit edit, So when you're getting ready to post your reel When you go to Tag People,
[00:45] Look up the person you want to collaborate with. You hit their name and hit Post. and put them right into their DMs,
[00:57] in their Instagram feed. You get the same amount of likes. all on one post.
[01:09] why should we even use Collabs in the first place? They can share it right within Instagram. You don't have to worry about tagging this person,
[01:23] It's right there in the coauthoring. This allows your followers to know everybody which allows them to build trust for the brand.
[01:35] and increased visibility, This is gonna take both collaborators Here's some ideas of how to use the Collabs feature.
[01:48] So say somebody's using your product and who the actual brand is. Let's say you're actually paying a brand
[02:02] You can now collaborate with them Before I get to the next example, All right, let's get into the example.
[02:15] with another brand for a giveaway, so it could be easier for people to follow Collabs are great for brands that have multiple locations.
[02:28] a brand new location. to wrap your head around this feature. You take your podcast and you could collaborate
[02:41] Let's say you're a clothing brand. or a store that has your product. You could collaborate with that actual couple
[02:55] And let's say you're location-based. You could actually collaborate with the store to let people know where you're at.
[03:07] there's other tags that you want to explore what I'm talking about.