--- title: 'How to Succeed on YouTube by Finding Your Unique Niche' source: 'https://youtube.com/watch?v=vwa_X0bhH0Y' video_id: 'vwa_X0bhH0Y' date: 2026-07-11 duration_sec: 906 --- # How to Succeed on YouTube by Finding Your Unique Niche > Source: [How to Succeed on YouTube by Finding Your Unique Niche](https://youtube.com/watch?v=vwa_X0bhH0Y) ## Summary A content creator from Arunachal Pradesh seeks advice on balancing his YouTube hobby with parental expectations and finding success. The speaker advises treating content creation as a hobby, not a profession, and leveraging unique linguistic and cultural niches for a competitive advantage. ### Key Points - **Creator's Dilemma** [00:04] — A viewer from Bangalore works a private job and runs a YouTube channel as a hobby, focusing on traditional culture and nature. His parents believe videos should earn money, causing conflict. - **Parental Perspective** [01:18] — The speaker refuses to message parents directly, acknowledging their life experience. He advises the creator to treat YouTube as a hobby, not a profession, and avoid misleading parents about income potential. - **Low Success Probability** [02:36] — YouTube success is compared to a lottery ticket with 99% failure chance due to millions of channels. Even temporary success is hard to maintain. - **Not a Profession** [04:55] — Content creation is not a profession without a clear success path. It is a platform for expression, not guaranteed income. - **Skill and Audience Alignment** [06:10] — Success requires both creator interest and audience interest. One must combine personal passion with what the audience wants to watch. - **Unique Niche Advantage** [07:48] — The creator speaks a tribal language (Bald) with ~200,000 speakers. No one else makes content in this language, offering a monopoly opportunity. - **Small Segment Strategy** [09:44] — Better to dominate a small niche than compete in a large one. Example: Saurav Joshi succeeded in Hindi despite smaller reach than English. - **First Mover Advantage** [12:04] — Copying successful creators fails. Instead, leverage unique background and language to create content no one else does. - **Consistency and Authenticity** [14:01] — Daily authentic vlogs for one year in native language can lead to success, as no one else is doing it. ### Conclusion Success on YouTube requires a unique niche, authenticity, and consistency. Treat it as a hobby until it proves viable, and leverage your unique background to stand out. ## Transcript work in Bangalore in a private job. Sir, I have brought two issues and I would like to talk about them. So Sir, I have opened this channel of mine. I make videos, it is my hobby. I also want to open this and explore our traditional culture, whatever it is, our environment, nature's beauty, I nature's beauty, I want this. Sir, parents think that once a video is made, it means that it will earn money. So, what would you like to say to those parents, Sir, please, I need your suggestion. And the second topic is that people like me, who consider themselves great after getting 250 subscribers, I believe that Sir, I have confidence in myself. Even if people don't believe, then those content creators can speak. Sir, what suggestion would you give to those who are making video blogs like me because because sometimes I also feel like, should I delete the channel? Then I think, I don't have anything right now, neither do I have a degree, nor is there anything hidden. Just keep on making videos. If you want me to give a message to your parents or any other such parents, then I will not give them any message because they are absolutely right in their place, they have their own thinking which is based on their entire life experience and at their age, it is next to impossible for a person to change himself and a person to change himself and if I say something to your parents, they will not listen to me, they will say who is this and why is he talking to us, so I can tell you what you can do, along with the work you are doing right now, you are also trying your luck on this, you said that you do not have many subscribers, you have 200-300, so okay, the investment in this is of time, not money, so there is no need to tell your parents anything unnecessary at this stage, why do you have to tell it to them that I am doing this work because right now there is no actual work, you should tell them as if they are a human being If you walk in the park, wake up in the morning and do yoga, or play badminton, cricket, or football, you get paid for it. If someone is playing for a hobby, then no, sir, then you should say that this is my hobby, in which I am neither investing nor earning money. It is a hobby. Everyone has some hobby or the other. Tell them if there is any wrong hobby in it. Tell them if I am doing anything wrong. This is that this is a shock, which is a fact, because there is a 99% chance that it will not be successful. Because you are not alone, there are many people who are trying to do this. So the probability of success is very low. Because there are not just two, four, five channels, there are millions of channels. There is no barrier on YouTube. Anyone Getting views on those videos is almost next to impossible. And even if you get views once, then getting views again will automatically happen. There is a big question mark in me. There are many people who once they come and get 50,000 subscribers, 1 lakh subscribers, they think that everything is done, after that the channel suddenly becomes dead, so until this is not actually a profession, that is, until money actually does not come from here, then do not even talk like this to your parents, they will get confused and they will get scared, they will say what kind of work is this, yes sir, till here it is becoming clear to you that you should not tell your parents that I am doing this work or this is a profession or this happens in it, that happens like that, it is just like a lottery ticket which understand or it is possible that you also understand from inside but are not ready to accept it, if I ask you on what basis is this profession, you will tell me two-four names, you will say look, he earns so much, he earns so much, then it in a lottery ticket If it happens then is it a profession? No sir, it is a lottery ticket in which I can give you an example, see these 10 people won the lottery, so this is also a profession, come do this work and you are telling your family members that I am doing lottery work, then your family members will not be scared, yes sir, so don't say family members will not be scared, yes sir, so don't say true things to your parents and don't believe true things at the back of your mind, it will only give you disappointment in your life and regret, if you keep such expectations where the probability is almost where the probability is almost chance that maybe someday something will happen and even if it happens, maintaining it is almost next to impossible, you understand, yes sir, it is not called a profession, first understand this thing well, yes sir, until there is a clear cut path to success in any work It is not called a profession, so first of all stop calling it a profession, both you and those people who are watching me in the video, yes sir, this is not a profession, it is a way of expressing whatever skill or talent you have, if you are watching it in this way and you are enjoying doing it, then there is a possibility that the audience will enjoy watching it and then it will last long, see carefully and understand how much difference there is in both the approaches, see carefully and understand how much difference there is in both the approaches, one is you are this is happening with people, yes sir, so don't work like this brother, look at this as a platform which you have got free of cost, where you can express your views, free of cost, where you can express your views, whatever is your knowledge related to any field, you can talk about that field, you can share your experience, if you have any talent, you can show it, if you have any skill, if you do any skill, if you do n't have it, then first acquire it, yes sir, I am telling you the secret of all those people who have become successful, those who have not Those who have been able to do it, they all those people who have become successful, those who have not Those who have been able to do it, they then I will do this, then you will start earning lakhs of rupees a month from here. It doesn't happen like that. Plus, it's not enough that you are interested in it. You also have to see whether the audience is interested or not. Even if they are, how many people are interested. Yes you are not interested in listening to it, then why am I uploading it here? I can close the room and say it anyway. When people talk about passion and interest, When people talk about passion and interest, they don't understand that it has to be two ways. If you want to make money out of it, it can't be one way. You are saying that I am interested in dancing, no one is interested in watching the kind of dance you do. So, you have to first see your kind of interest plus the kind of interest of the audience. Then you have to combine both of those things and just this won't work. You also have to see if anyone in the whole world is doing this work successfully like you. What are you doing exactly, tell me, sir, I am working and at the same time I am making these video blogs, what kind of blogs are there, there is everything sir, there will be content on body building as well, nature beauty as well, funny games as well, so whoever wants, he will get it, it is written like this but many other people are doing this too, what is different in this, yes sir, I am a hill person, sir, our Arunachal is very beautiful, so I will explore it, all this, sir, you will have to figure out first what is it that you can do which no one else can do, you said you are from Arunachal, yes sir, so you know the language of that place, yes sir, which language is used there, sir, it depends, which tribe are you, I am from the bald tribe, so I am from the bald language and many such tribes, sir, which language do you speak, yes I am bald sir, how many people speak and understand this language in the world, count two lakhs sir, is anyone making such content in this language right now, at present No one is making content in this language, No one is making content in this language, sir, how can I tell you? I have seen everyone's channel, sir, my own Basti, everyone speaks Hindi, so what if everyone speaks Hindi, so what if you create content in this language and out of those two lakh people, one lakh people start watching you, sir, I want that people who speak my language know that I am from Arunachal, that too from Arunachal, but I want to make it in such a way that people watch it, sir, now I am going to say one thing which I not matter so much what you want, it matters what listen to me carefully, understand carefully, yes sir, if you are speaking in Hindi, then there are pluses and minuses in it, what is the plus, that those who speak Hindi will understand, what is the who speak Hindi will understand, what is the minus, that you will not be able to speak with that much confidence, like even now you are speaking a little hesitantly, why can't you make content in your own language, because when you speak the language which you have been speaking since childhood, then there will be a different level of confidence there, plus there But there is a huge gap, no one else is doing it, you just told me, or even if they are doing it, they are not doing it properly. told me, or even if they are doing it, they are not doing it properly. Yes sir, I mean, if there are even two to three lakh such people in that area, and I believe there are 5 lakh such people in the whole world, then if you can connect with these people in their own language, then you have a monopoly in that particular segment. And two lakh people are not less. Out of two lakh, if even one lakh people start watching you regularly, then if a brand wants to reach these one lakh people, then the best medium for it is you, not me, because maybe 2000 people out of two lakh will be connected to me, but one lakh people out of two lakh are connected to you. You understand what I said, yes sir, instead of doing small work in a big segment, it is better to do something big in a small segment, capture it completely, do something that no one else is doing in the whole world. Do not underestimate the power that you have, and there is no effort for you in this, because if you show the lifestyle of that place to the people there, then their I am interested. Now, as all of you must have heard the name of Saurav Joshi, sir, what is special about him? Why is he so popular? Because people relate to him and now people have been following him for so long that a connection has been formed with the audience. connection has been formed with the audience. So, you have to think about what you can do so that people relate to you. Now, those people can be less or more. those people can be less or more. If seen from one standpoint, can also create his blogs in English, but what will happen with that? The audience will not enjoy it, sir. The audience will not be able to connect. Yes, if we look at his audience, the world's population is 700 crore, but how many people is he able to reach? Suppose 7 crore, then if we look at it, he is able to reach 1% of the world's population, but if he switches to English, then he will reach 70 crore, but he is still on Hindi crore, but he is still on Hindi because even 7 crore is not less. Now, if we take this example a little further, then you have two options, one is Create content in Hindi in which you are not that fluent, not that confident sir, but if you become successful then you will reach 7 crore people. Secondly, you should create content in that language in which you are comfortable, show it live which no one has ever seen before and they can connect with you. You may reach only 70,000 people, not 7 crore, but because of this 700 people you reach, in the coming time you will earn so much that there is no limit, you will have the first mover advantage, can you see that sir, today Saurav Joshi has the first mover advantage, he did it at a time when not many people were giving such content, due to which he became popular, but if today you try to copy him and do something like that, many people are doing it, it will flop sir and everyone is failing, so please do not make this mistake sir, now what is the problem in doing what I am saying, let's go. Suppose I make a video in my language but whether our people will watch it or not, there is no value in it sir, you will leave them, whether they will watch it or not, tell me about yourself, if someone else makes content in your language, will you watch it or not, it depends sir, if it is interesting then yes sir, then will you watch that or will you watch someone with whom you are not able to connect that much, watch someone with whom you are not able to connect that much, nowadays the situation is such that suppose even if I nowadays the situation is such that suppose even if I make a video in my language, people of my colony will make a video in my language, people of my colony will not watch it because they have always seen not watch it because they have always seen or heard the same face, secondly, if someone else makes it in Hindi, then the public of my colony will watch it more, sir, what are you doing, are you thinking anything unnecessary for them, I am asking you a simple question that in your language, is there any other person, some boy, some girl who is of your age, who is someone around you, whom only you know, we are not able to crack a simple business model, do you understand, that means if both of you show the life of the place where you are from Show your life, plus you can also show your life in Bangalore, sir, and show it the way you are, do n't try to fake it, and upload a blog daily for the next one year, there is a strong possibility that you will get is a strong possibility that you will get success if you do this, provided you do this, if again you start doing what everyone is doing, that is, creating all kinds of everyone is doing, that is, creating all kinds of content and becoming if you can do what I am saying, and can do it regularly, can persist, and can do it for the next one year, then there is only one person in the whole world who is going to do something like this for the next one year, and that person is year, and that person is you.