[00:01] online store. Before doing so, in the last five years, I've launched advertising campaigns costing over a million riyals, and I've learned that this is the most important element for successful advertising. I'm sure you don't want to waste your time advertising. I'm sure you don't want to waste your time and budget on campaigns that cause you significant losses.
[00:15] This lesson is illustrated by the example I always tell people: Before you bring guests to your home and serve them dinner, juices, and all that, what do you do first? You'll definitely make sure the house is clean. You'll check the air conditioning, make sure it's clean, and that
[00:31] the floor is properly furnished. If it's not clean, you'll tell your guests to leave it for later. This is the same thing we must do for our online store. Before we bring visitors to our online store. Before we bring visitors to our store, we must optimize its marketing. The reason is that
[00:45] you might spend 1000 riyals on advertising and sell 3000 riyals worth of goods, but if you improve the store's marketing, that one-time investment of 1000 riyals will bring you 4000, 5000, or more, God willing. So don't skimp on it.  Because tomorrow you'll be running ads worth tens and hundreds of thousands of riyals, make sure of
[01:01] seven things: complete payment methods, a way for customers to contact you, professional images, a unique store identity, customer reviews and ratings, store features, and finally, a store description. Also,
[01:13] always remember to analyze your store's traffic using Google Analytics so you can make decisions based Google Analytics so you can make decisions based on the numbers.