[00:00] how to get more views on your videos fast. I recently used the sequel technique to get 25,339 views
[00:13] One of my subscribers also used and that video now has over a million views. through the entire process, step by step.
[00:29] Keep watching. (gentle music) I was looking at where most of my YouTube views came from.
[00:41] for popular keywords like, video SEO, I notice that most of my views They came from suggested video, pow, mind blown.
[00:56] In my case, 25% of my views came from search, but 41% came from suggested video. on the right hand side of every video on YouTube,
[01:10] And if you can get your video you can get thousands or even millions of views. In fact, when I used the sequel technique,
[01:24] over 25,000 views in less than three weeks. views continue to roll in like clockwork.
[01:36] In fact, 66% of the views on that video Which, as you'll see in a minute, is by design. the entire step by step process.
[01:50] find a popular video in you niche. in your industry with lots of views, why? is to show up as a suggested video.
[02:04] lots of people will click over and watch your video. a popular video in your niche? Here are two simple strategies that work great.
[02:18] All you need to do is search for a keyword Then, keep an eye out for a video in the search results For example, when I searched for improve Google rankings,
[02:34] I noticed that this video had over 200,000 views, bingo. Just head over to their channel, and hit videos. And just like that, you get a list
[02:50] For example, remember Jeff Rose, As you might remember, Jeff used the sequel technique Well, when Jeff looked at his competitor's
[03:04] So, he went with that video for step number one. create a bigger and better video, "the sequel".
[03:16] it's time to create something bigger and better. a little known research paper called, Deep Neural Networks for YouTube Recommendations.
[03:30] And this paper outlined how suggested video probably works. something called expected watch time. It's YouTube's best guess of how much time someone
[03:44] And needless to say, YouTube promotes videos So, the higher your expected watch time, the better.
[03:56] a video about cold brew coffee, let's call it video A. in the suggested video sidebar. they only watch it for 30 seconds, on average.
[04:12] clicks over to your video as a suggested video, it's only gonna result in 30 seconds of watch time. Now, let's see you create another video
[04:25] This time, people watch two minutes That video has an expected watch time of two minutes, And because video B has a higher expected watch time,
[04:41] the suggested video sidebar like crazy. So, as you can see, to show up as a suggested video, And to keep people watching, you video needs to be awesome.
[04:55] creating the sequel, comes into play. that you found in step number one, and make it better. and less like Episode I.
[05:09] First, create an awesome video intro. that the first 15 seconds of your video is huge. someone's interest in the first 15 seconds,
[05:25] Boring, next. they'll stick around. The question, how do you create an awesome video intro?
[05:39] I'll explain with an example. in the first step from this process. but I knew that I could do a little bit better.
[05:53] with something that would grab people's attention. show them how to increase their Google rankings fast. that my approach works.
[06:08] Next, create a longer video. to understand how YouTube's search engine worked.
[06:20] Even though of study focused on YouTube's search, YouTube promotes videos that keep people on YouTube, Plus, longer videos tend to have
[06:35] that your video is three minutes long. which will never happen, your expected watch time will be, But let's say that your video is 10 minutes.
[06:50] your expected watch time is gonna be five minutes. was 10 minutes 48 seconds long. at 12 minutes, nine seconds.
[07:06] Finally, it's time to add pattern interrupts to your video. In fact, I found that pattern interrupts audience retention, and watch time.
[07:19] that you add to your video to change things up. a camera angle change, a joke, music, For example, the video I found in the first step
[07:35] It was pretty much a static screen recording. So, for my sequel, I used dozens of pattern interrupts. I told stories, I even added
[07:48] Well, at least they were funny to me. Jeff Rose implemented all three of the tactics Jeff's intro grabbed people's attention.
[08:00] And he used a ton of different pattern interrupts. optimize your video. Now, usually when you optimize a YouTube video,
[08:15] you're not trying to rank in YouTube search. But it's not the main goal. a suggested video next to a popular video.
[08:29] Like I mentioned earlier, But when you search for the keyword his video doesn't even rank in the top three.
[08:41] plus views came from suggested video. It's simple, copy your competitor's keywords.
[08:53] that when your video's metadata you're more likely to show up as a suggested video. your video for suggested video.
[09:07] First, say your keyword in your video, this is a big one. can understand what you say in your video. they understand about 90 to 95%
[09:20] And when YouTube hears your target keyword in your video, For example, I noticed that this video in the title and description.
[09:36] So, I made sure to say that exact phrase in my video. or a variation of it, in your title. contains the keyword higher Google rankings,
[09:49] which is a variation of improve Google rankings. Specifically, you wanna check out and use the same keywords they use.
[10:02] used the terms SEO, improve Google rankings, into my video description.
[10:14] To do this, you'll need to look at your competitor's tags or use a tool like TubeBuddy or vidIQ. For example, I used as many tags as I could
[10:31] And because my video's title description I consistently show up as In fact, YouTube even promotes
[10:44] it automatically plays after people watch that video. I have a quick bonus step for you. As you just saw, suggested video
[10:58] But what if there was a way to double, of views that you get from suggested video? You might've heard of CTR before.
[11:13] And it simply means, of all the people that see your video, And needless to say, the higher CTR, shows up next to a popular video as a suggested video,
[11:31] that popular video click over to your video. you'll double your views With that, here's exactly how to do it.
[11:45] or open an incognito window in Chrome. Next, visit the popular video you wanna show up next to.
[11:57] Finally, create a thumbnail For example, I noticed that most of the suggested videos red, orange, and white.
[12:12] That way, it really stands out. didn't show anyone's face. Instead, they use mostly texts, screenshots, and visuals.
[12:25] out there that found thumbnails So, I made sure to include a shot In the end, as you can see here,
[12:37] And because it stands out, it has a super high CTR. my video gets thousands of extra views every single month,
[12:49] views that I wouldn't get if my thumbnail blended in. And I hope this video helps show you And if you learned some cool new stuff from today's video,
[13:01] Just click on the subscribe button below this video. head over to Backlinko.com.
[13:13] Which of the strategies Are you gonna start using pattern interrupts? Either way, let me know by leaving
[13:26] (groans) All right, say what? Okay, practice. It's loud as hell.
[13:40] So, I'm gonna go like, pow!