[00:27] my commitment to bring you my friends and more animals so that you know that during these three learn things that you can already use. Or today we have Hugo Bazán, little brother, welcome to give us Argentinian green wine for this space with you, [00:42] man, why, but how in real life, how to bring Ley Sinde gives you, then these three milestones that we'll talk about, like the hot sea, and in my friends, you can see how those I say are doing a better job, expert in traffic and such, [00:55] expert in Google, expert in traffic with Google, in YouTube, in affiliates, in launches, parts, welcome little brother, who are serious, dude, it was welcome little brother, who are serious, dude, it was [01:11] for those who don't know me, as Dany says, I'm a specialist in love, for those who don't know why, in affiliate marketing the commission practically depends, in layman's terms, and in this café, I quote, we're going to throw you a lot of [01:24] strategies, tips, some secrets, some things that have worked well for me, others that haven't, so we're going to go there, family, I'm very grateful, and as adenomas, Hugo is This whole thing about " letting go" is crazy, man. I've been [01:38] called "click," when I was working on it. I remember back in 2008, I was like, "Damn, I'm late to the party!" And because my friends back then, we marketers, it's 2021 and people still don't even [01:51] know where this is. It's a gold mine. Smart people don't know that all those kids are taking courses, they're earning money. It's so cool, like, people. Telling them what's out there is for everyone, and they have their own expert, like, "Blender from the [02:04] blender contest," which is like the future expert, sharing their knowledge paying the expert, can pay for a course with a lot of training. So it's digital coaching. Tell us your story, man, how did you start? How many [02:20] years have you been doing it? What are the difficulties of the best and your knowledge? Anyway, the digital product industry is an industry that's been growing all the time. The guys who let go have spoken very highly of it. And [02:34] we're going to keep talking because you see numbers everywhere. My story basically started three years ago in the digital industry. I started with an online. I also found a forum called Beta, and from there everything started to take [02:50] shape in different directions. I saw that there were several business models, and I learned a lot. Some went well, others not so much, but I never stopped learning. Then I discovered the digital product industry with African marketing. [03:04] And also, how I started with ClickBank. And as you might think, I arrived late, but I think that's what happens to everyone, so it's normal. Once [03:16] I discovered ClickBank, it was very, very tough. That part was very hard because there wasn't much content in Spanish. There wasn't much, very little pop-up or anything like that about Spanish content. Imagine, and ClickBank was more of a [03:30] North American or European industry. Maybe they didn't see many products in Spanish, so it was more complicated when you're starting out. But even so, I spent months and months struggling, and it was very difficult to earn the first [03:42] commissions because when you come in—at least I didn't come from the digital industry, not even— I had a profession, I had gone to college, to university, but they kicked me out, I couldn't even get in. So I didn't even have a [03:56] skill, oils, or a university degree. Welcome, little brothers, to the university degree. Welcome, little brothers, to the club of the nerdy, burner donkeys. because we are all very educated in other kinds of things, [04:09] always self-taught, always learning however we can, with whatever courses are available. So, well, that however we can, with whatever courses are available. So, well, that when I discovered Hotmark it was a blessing because I wasn't aware of the [04:25] tremendous industry that existed for digital products in Spanish. I was aware of the mentors that existed in Spanish, the guides that existed in Spanish, and Hotmark at that time was growing quite a lot. It doesn't compare to the [04:37] growth of today. Today, Hotmark doesn't stop growing, information in communities, support, strategy. So it was crazy because with Clickbank it took me maybe six months to earn my first $150, which at that [04:53] time was more than I ever made. Books never arrived, not a single dollar online. But when I discovered Hotmark, everything was much faster, brother. In the first week, I had more, and the rest is history. History and to this day [05:07] with Ottmar I specialized as an affiliate. As I said at the beginning, it's someone who sells on commission, someone who doesn't create a product but rather someone who takes a product and sells it directly and earns a commission. With Marc, there are [05:23] very good conditions: 50%, 60%, 70%, or even 80% in some cases. So, we can see how interesting your work is. The job of an affiliate is to enter a platform like Ottmar, which is basically like a [05:37] supermarket of digital products. All the experts—yoga experts, finance experts—put their courses and knowledge there. What an affiliate does is enter, see which one they want to promote, and simply [05:50] through a website link they take and paste, they you understand the potential of that? It's very nice because there's an opportunity for everyone: [06:02] for those who want to create or for those who want to be the affiliate who's creation, and the little problems. I liked this pam pam. Do a small campaign, reach a little bit, follow a Just a little bit, then he scales it up [06:15] and adds more zeros to the advertising, and likewise, he looks for more zeros in the profit. Basically, what an affiliate is, is a very nice opportunity to earn real money starting today. He says something low, I can't because [06:28] we're used to the idea that one has to study for a year, two years, three years, and hell, it's never the same, still studying to earn a few pesos. Look how nice that is, already two years, already specialized, he had a lack of knowledge and such, for two years he [06:43] results he has, which are very good results, and it causes me two years, wow, that's very little. How nice it is for someone to start from scratch, that is, in a year or two they could already be building something big. What was [06:58] that process of scaling your business like? What things worked? It wasn't just the difficulties with Goldman, to be very specific there, because many things have worked well for me and many [07:11] more have worked very badly, so I'm going to try to throw you those golden nuggets. When going back to the story, when I joined Hot, I had very quick results because I had already tried everything with Clickbank. Without mentors in [07:24] English, with a platform that wasn't very up-to-date, it was very challenging for a beginner, so it was very tough. But when I joined Hotmark, as you can see, and arrived at that supermarket of digital products, things changed a lot. Content was being created in Spanish, there was a [07:38] digital products, things changed a lot. Content was being created in Spanish, there was a platform was much more intuitive. So that helped me a lot, So that helped me a lot, [07:50] grow considerably, unlike those who came with Click. In the first month, I made much more income than I have in the last seven months with those types of products. They sold well and worked. I started selling products [08:04] in the health niche, specifically interested. Then I got into the relationships industry, more specifically [08:16] the marriage industry. Imagine arriving at the Hotmark supermarket and seeing how products were being sold, what was happening, the strategies. Then I got into the [08:30] strategies. Then I got into the build websites, what advertising was, and I really liked it because I saw the potential. And I had been spending the [08:44] last two years, about a year at that point, learning a lot, looking at digital businesses, and I knew that was the future. So I kind of specialized in that because it was what I most believed I should do with my own brand. It doesn't [08:58] with my own brand. It doesn't have my advantage, important: health, money, and relationships. These are like [09:10] markets, those markets where everything happens. Relationships are very important. For a long time, I also sold seduction courses, which are very popular. People don't know it, but it's a very sought-after topic. First of all, the person [09:23] is looking for a course on how to win over a woman, for example, a woman, suddenly, since it's so sought after, it's very interesting that so many things are sold. So, a product, if you liked it from any of [09:38] many, it's impressive how many things there are start. But at that point, it was very important to follow someone who had results. That's one of the secrets that [09:54] worked best for me because I came from Clickbank, watching YouTube videos, and that's maybe very good when you know the roadmap, but if you come from where you've never had the... The result, and if you don't know the roadmap, you're going to see things you [10:06] might not need right now or things that won't work for you, and that part is very tough. But with a mentor you can ask questions, everything happens faster, and that's very important [10:19] because if you've already tried something, why add more? I think it's easier if you have someone who has already achieved the results you want. Then you try to duplicate what they [10:32] did to get there. I like to read a lot of biographies, learn from successful people. Yesterday we were talking about not using the word "copy," but rather not using the word "copy," but rather creating a remix, basing your work on that to [10:45] But basing it on the things that worked for them is much faster. You take something that hasn't worked much because it's working, remix it, [10:57] as you say, to see if it really works for you, how it's going. And once it works for me or not, I check it right then and there, and I start adding my own touches. I do n't just stay there, so I [11:09] try what already works, but if it works for me, then... Where I think the best thing is that these kinds of tips can be applied anywhere, whether it's to create a strategy, to make pages that will help you sell, to advertise, [11:22] to do whatever you want. It's literally like shortening the path based on someone who already has those results or has gotten there. So, you really have to apply these tips because they work everywhere. I even linked to [11:37] work everywhere. I even linked to a course on be more sensual, and the audience is there to prepare women. There are ways to [11:51] sell it, whether organically or with traffic, so we strategies and things to make it clear. Let's talk about strategies now, how to sell it, why sell it that way, what the [12:05] results are, and so on. We take a seduction product, and the first thing you need is a guide, as we just said, because you're going to be a okay, it's part of the process, but sometimes a guide is better. We already have [12:18] a guide that we can consult, we already have a product. To choose a product, you have to choose a winning product. If I tell you... I call it a product that's truly good, not just [12:31] made to generate income, but that actually solves the problem. I think if a product does that, it's a winning product for me. So the not just one that pays well. I'm [12:44] still asking questions, had. It's like, in general, what a good product is like because you see them and they're very, very, very clear and beautiful. And everyone who makes them knows what's [12:58] some tips on how to choose a winning product. First, what I think is most important is good, that it fulfills the need it's addressing. I've said that, and now we can move on to the marketing aspects, because that's about value. It just has to be [13:13] a genuine product. And part of marketing is having a good sales page. That's very important because sometimes there are very, very good products that don't have a sales page. So, as an affiliate, you do [13:26] n't really control those sales systems; the creator sends you advertising there, and you don't make any sales. If you're not getting sales, even if you because the sales page isn't good. The product [13:41] really needs to fulfill the need and have a good sales page. I think those two factors are the most important of all. Choosing the right product [13:54] Among the products you 're viewing, you can choose which ones to look at. You can see the sales page for each one, look at the ingredients, and get a lot of information. I apply what I'm saying a lot myself. I [14:06] go to a product's sales page and think, "If I were a customer, would this sales brochure convince me?" Because there are many that you see, and you're like the salespeople who make you think, "Who's going to buy that?" You [14:20] think people won't buy it. But you have to is really running a good campaign. As Hugo says, if you're doing email marketing, target it effectively. If they have a convincing video, if the [14:33] people in it are very important, and the person is showing the product, a sales brochure that isn't... It shows nothing, it's just photos copied from Google, there's no text, who's going to believe this? Maybe they sell, [14:47] but it's much harder to sell. So it's very important that you make sure the sales strategy is good. From here, we move on to the a little bit about that sales page, what else do they need? Now, [15:01] the sales page, not so much the product page or the set of pages, because there are some very good products that have a funnel. We call a funnel a set of pages; it's not just one, it's one, then another, then another, each [15:15] with a purpose so that the purchase, the conversion, is much more effective. So, well, there are some that have a funnel; we have to analyze directly with the sales page. All of you with those [15:30] sales pages, for us, at least I think, it's good, you have to speak to your audience. It's very important that it touches on the desires, the problems, the dreams of the audience that the product is aimed at. And why do I say this? Because [15:44] perhaps many people think—because it happens to all of us—that for a page to be good, it has to have good colors, or perhaps be very... Eye-catching, and sometimes not just a page, a document with some text speaks to that [15:58] person who is truly interested in the product. It will convert a lot. I give that a good sales page. Perhaps you notice it's in black and white, but what better than using a color palette? I recommend using at least three [16:11] I recommend using at least three colors. If the buttons are a single color, and the details are more subtle, three colors are enough to maintain harmony and ensure that the person arrives at the page and can [16:23] navigate it correctly. Similarly, with typography, don't use too many people arriving for the first time might not understand the information architecture. The idea is to make it an easy and healthy experience for people [16:37] when they arrive at the pages so they can read them calmly, etc. And finally, a sales video. As you said, the videos. It's not as much as the North American audience, who are perhaps [16:51] used to reading very long sales pages or letters. Latin Americans do too, but here it's more about videos. So those are small tips for you to consider, as I believe they work very well for me on a [17:04] sales page. You can browse, and you'll see that on these kinds of pages there are many experts, yes, but things have changed a lot these days. It's not enough to academic way with information, because if you don't have it, and if you're not good at selling, selling [17:20] is selling an idea. The person... I can be the expert on diabetes, the super doctor, but if I speak poorly and do n't convince people that I'm an expert, then you're not also have to be good at selling one. So look at the pages that have all the [17:35] you can say, in a way that convinces you to buy the product, yes or no. If it doesn't convince you, man, it's not going to convince anyone. Very important. And that's the whole topic. But beyond that, declare any mental triggers you have here, [17:48] with many little things that we'll look at later. But in conclusion, this war recommend it to you, as I think, to fly your dog or anyone else. Number one, look at that, make sure it's an attractive product. Well, what we [18:05] product is good, that the Sales page and some other details that we'll discuss in a much more in- depth setting, but what follows is building the affiliate strategy, that is, how we're going to [18:20] get qualified people to generate sales. At least, I've copied this, and you also know very well that the world is a very easy job. If the number one skill an affiliate needs to generate is simply sending traffic, it's [18:36] basically sending qualified people to those sales systems, pages, the conversions, which are sales they're going to make. That's the most important part that an affiliate has to do. [18:50] The affiliate doesn't have to know how to build websites; in affiliate marketing, they don't have to be sending emails. The affiliate doesn't have to know how to write persuasively, nor do they have that many marketing skills. Pay [19:05] attention to the goal because you don't have to know much, and having already achieved a milestone, specifically in advertising, can make things happen as an affiliate. So that's something I wanted to tell you because I see that many [19:18] affiliates have gone through this; it complicates things for them. They go there until they sell a product and they want to do everything. They don't necessarily have to do everything and want to learn everything. It's not that simple. The affiliate's path [19:33] has to focus on learning the skill of traffic of taking qualified people from Facebook, Instagram, YouTube, Bill Gates off the street and bringing them into that sales system with their link, which is what I'm talking about [19:48] people who are basically like what we call the supermarket. This person comes from us, it's like someone coming to the supermarket from our side and saying, "I'm coming from Hugo's section, from Danny's section, those are [20:01] the links." So we've already brought in a lot of people through those links. coming from us, so if they buy that product, we get a commission, and that's it. What does a young male holder do? [20:15] The one who lends you the technology to bring together all the experts and at the same time the sellers, the affiliate who wants to sell, and the expert? A expert won't just sell to their community, but will have an army of [20:32] potential sellers. I say potential because it depends on convincing them to sell, and something very nice will happen. And I think what we're looking for with these digital things is the combination of money plus time, it's very powerful, [20:47] and money depends on your time to earn money. But maybe you won't have much free time, but when you get there— call it residual income, call it leverage—things get very nice. It's better to earn the 1% [21:05] of the work of 100 people selling their product—in this case, we're at Goldman Sachs, the doctor earning 100 % of his work. Your niche market is just your neighborhood, and maybe your neighborhood in another city, not even [21:19] where the doctor is. But when that doctor says, "Damn, I'm going to keep serving my says, "Damn, I'm going to keep serving my people," I'll record my knowledge. people," I'll record my knowledge. We're all experts in something. I'll put it here, [21:31] and I'll have an army of people who are going to sell it to me. And the beautiful thing about the digital world is that the more people you help, the more money you earn, money. So it's a very nice combination. This doctor is going to [21:46] help many people around the world with his knowledge, helping people in Spain, helping people in Transylvania. It will help him intensively, it will Transylvania. It will help him intensively, it will help him everywhere in the world, [22:03] nice to grow. Well, what you said about the army of affiliates—we're not going to talk much about it, but it's a key resource for the text, for the producer. Maybe in this series, he's going to touch a lot on the benefit of [22:18] Trump, pro-Torque, etc. We call the product creation expert a product expert, but having an army of affiliates is great. Anyone interested in becoming an expert should research it. I [22:31] wanted to have an army of affiliates because it's [22:49] In the course I have, it's the club. We talk a lot about it, pass, we have to put it together so there are a couple of Argentinians with a taste for the money club. I've talked a lot about playing [23:04] because there are many things you can do there, and now we'll see you. what I'm going to do is be for the producer, the creator of the course, who for the producer, the creator of the course, who would be the doctor, and there's him and there's Pop, [23:18] like an artist's manager, and the one earns a percentage. In fact, the one who creates a product can say, well, get 5% to this place, 5% to the designer, and so on, and they can create products [23:32] normal, it 's very easy to distribute the percentages, everything is automatic. Sometimes we don't get involved, we get Sometimes we don't get involved, we get too involved [23:47] because there are many With so many things they can do, and what they say, you don't need many skills, but they are a plus that you should have, and you [23:59] plus that you should have, and you can learn them easily, but not too difficult either. It takes time; the mind has to waste time. The guidance can make things happen much faster amidst so many [24:13] complications. So yes, Hotmark is 100% recommended. It changed my entire business. Everything was much more difficult before Hoffman, and it keeps getting easier because it's constantly being updated, with better and better [24:25] products. The interface for new users is better, the quality of the products is constantly improving, and the strategies are more proven. So when you arrive, you already have a much clearer path. There are communities upon communities upon [24:39] communities. For example, in the club, there's a lot of information that makes things happen—key information because I always say you have to focus, but I also say that there's as if this were all the information we think we [24:54] need. Sometimes we need just a tiny bit of information to get results. So we go to courses or YouTube and see all this information, but maybe with this we need results. But [25:08] how do we get this information? With guidance, with a mentor, with someone who has already been through it? That path, and once you've identified it, then, having that clear, boom, everything will be much better, and we'll [25:22] have faster results without wasting so much time, without wasting so much money, without making mistakes that perhaps didn't need to be made because, easiest way to learn. So, the mentoring aspect is very, very important. [25:36] But, as a policy from yesterday came up, you should [25:49] where to sell, traffic, and such, it's with many things on the street or not, but it's like, many times in life, people ask, "Hey, buy a dog, where did you train it?" or "Go to this awesome course at the supermarket with a dog training course," or " [26:03] course at the supermarket with a dog training course," or " minimums," or "You have a friend who got depressed, you look to read it and the woman finished a course on how to overcome heartbreak." [26:17] So, every day we have the kind of cost that you can see online, the kind of friends who soon want to start a business, I do n't know, one, like, everyone, there are many ways to make a flyer at the university, but it's like understanding that out there are [26:32] people looking Knowledge here, there's a lot of long-standing knowledge. I accepted that alliances, they started with that, even if they had a conversation, and that's when the mind gets reputed. Hotton paid me some money, and you get a little more [26:46] and you start to scale. So it's very nice that they take action, like, quickly, even if they don't have money. You can do that without money, starting like that. I We say, I don't like to talk about numbers, but that people understand and judge, huh? [27:01] That they're standing on a gold mine, Jonathan, taking advantage [27:14] numbers so that the ior wakes up. That as an affiliate, I don't like to talk about numbers either, but it's something that sometimes you have to demonstrate to another person that it can be done. In [27:28] date I already have more than $110,000 just with commissions, without creating my own product, without being a manager of other products that are very good business models, it's not what Not only am I a species that are affiliates, and if I've already [27:41] surpassed 110k, 110 thousand dollars selling brand commissions, what someone might earn in a lifetime working all the time, maybe hundreds of dollars. The numbers are very, very absurd, and the meat, yes, the [27:56] very absurd, and the meat, yes, the products, and the things, at 10,000, like a thousand, but they start to come back, well, they're already pesos, it's the tip [28:09] come back, well, they're already pesos, it's the tip of the iceberg of what's coming, it experience is key, so in the end, that I'm billing, maybe being the first time or the one where it all begins because it already has a thousand or ten thousand, so the [28:25] bigger the journey, the better, or you know that very well, and you have to run the normal pace, it doesn't matter that we haven't reached the numbers yet, we say this so that you see the potential, I'm a kid from around here [28:38] lot of mistakes and I haven't had mentors or anything, now things have changed a bit and I have these results that for me, where was the topic before, that for me, where was the topic before, now I see Another one, no, but yes, it is [28:53] key, I think, something I learned from you too in several videos, that before I met you, the most imperfect action, rather the perfect action, one in the best way, because otherwise, how do you make everything perfect? ​​And that's not something you have a [29:06] lot of, and perfect things don't even exist that much, and we don't need them either, because things are already being done. [29:18] García, what a beautiful man, because one has gotten involved in all that, it happens, there's no possibility that that isn't the future, the price is that there's no digital age, and especially when the pandemic arrived, that's when [29:35] saw what I'm telling you, analysis, it's when the yoga expert who had his academy in his city, broke, started to cry, he got depressed, he realized that there was Zoom, he gave the class, a friend gave it, and more [29:49] from my little house, patched up, and from a class after the course, so the pandemic was what accelerated something imminent that we were doing since 2008, we were doing that I thought she was already there, she was late back then, she just [30:03] came along and I'll say the last thing, the last time I heard about this method here heard about this method here so you can see the potential, there was a [30:15] he, as an affiliate, the "Save Your Partner" course, whatever, I don't know, but where this course is, it's heaven, I think I want it, maybe in one day I got an expert, filmed it and maybe I think in one day I got Hugo, there were a few [30:31] eyes there, selling it, so that producer got it, there was no one who billed him this, then another who billed him that, then yes, they billed little by little, but they grow more, what he's billing, the [30:44] absurd numbers, the affiliate is earning, but also the producer, because the beautiful thing is that there's a happy customer, well, the person buys it and already has the solution to their problem, [30:57] just better than the customer in it, and the beautiful thing is German, from there I recommend another thing, that the product is sometimes good, that the product has been more focused when we are starting, the products that are focused, I [31:11] tell you, they solve a small problem and scream Sometimes product that solves a very, very small problem, it's going to be very easy for us to sell it. So that's how we can get started. [31:25] Another strategy is to choose a product or program that solves product or program that solves many problems. That might you can try choosing a product that solves a very, very [31:38] specific problem, or another product that solves many problems. Maybe you'll fit in with one, or maybe with the other. Another tip when choosing is that Mexico is a very niche market, which is great [31:50] because it's very good advertising. Laser advertising is when it's n't any small niches. Look at this globalized era where your advertising is from all over the world. All the small groups in the world [32:04] All the small groups in the world together are already a large group. Let's go back to advertising. We've already talked a little about how to choose a winning product, what it needs, and that a sales page—a simple sales page— [32:17] makes everything happen. Now let's talk about the fuel, the fuel to give that sales page, and that sales, okay? Well, there's something really nice about the offline world. For example, if a friend, family member, or acquaintance [32:31] tells us they have a problem, we know the solution exists in Hotman, in a good quality digital product. We can recommend it to them if they want to buy it. We have to sell it, and if that person [32:44] identifies that the product solves their problem, they'll buy it. If they use the recommended it—someone they didn't know about—we'll get a commission. It's magical. It can be done this way or that, and I recommend it sometimes because it's [32:58] a very good way for you to realize, everything happens even more magically. You can also do it with flyers, by going to places, and with QR codes. You can do so many things in [33:13] the offline world, which is perhaps what most people who haven't yet entered the digital world know. We all know that there are many places where people pass through: shopping malls, universities, [33:27] medical centers, places where certain professionals are located, like lawyers. Perhaps we can recommend a system, a program that teaches them about marketing, which is available. There are [33:40] n't any programs that teach dentists how to do marketing, how to go to teach university students how to study better, how to remember better, how to solutions, and we can make things happen in [33:55] the world. For example, in a bookstore, sell a speed-reading course. And it was a bit of a mess, I pointed out the part that only sparks, which is what I do, is very, very test-oriented. It's seeing where people are, and if you don't have [34:10] right now, where the big numbers are: Facebook, Google/YouTube. They started to be offline, they have their first few pesos, because when the internet pays you, it's very rich. Because, like, when the [34:23] internet is paying so much, that's when your mind starts racing, like, paying so much, that's when your mind starts racing, like, [34:36] people, to bring them from Facebook with Instagram, YouTube, which we talk Instagram, YouTube, which we talk about because those are the ones you're not going to miss. We go up and the numbers go to another planet, which [34:50] is basically what you need to have very, very, very high results. It's the simplest way, let's say, to reach the network. Because that's Tekken emotional sissies I bring coco with the [35:06] common thread that bad world I apologize to everyone capable of perfecting these people who are watching that you or me that you are at home part now both as at some point I will also know it I too and we are opening it with [35:19] many people as listen here there is something big and for everyone let's go back big and for everyone let's go back to it [35:38] let's talk about speed reading product that teaches me to read much better, that is, much faster, to understand more, to retain it more than with proven techniques with school already we have a winning product it has a sales page well [35:52] if the product costs 100 dollars and pays us 70 percent commission that a real commission that means that for each person who buys the product for 100 dollars we earn 70 now it's crazy that it's like that because many of us [36:06] physical product industry that gives you commissions between 5 and 10 percent While commissions are very lucrative in digital products, since they're already made and there's no shipping or [36:18] manufactured. Commissions can be 50% or more, which is why we handle commissions of that type. So, when we go back to that example of reading, we earn $70 per sale. [36:30] That could happen to us. Someone in the family or an acquaintance might want to learn to read better because they don't yet have the technique, or even further. We go to bookstores, we go to libraries; we know there are [36:43] people who are reading, and we can recommend it there. But let's go further. recommend it there. But let's go further. If we enter the digital world, which is where we can make everything happen, from our house, [36:56] sitting in a chair, and climbing—I call it reaching thousands of people—and that makes the income very high: hundreds of dollars, tens of [37:11] thousands of dollars, and some people reach hundreds of thousands of dollars. And that continues, yes, with more and more sets. But social media is key and But social media is key and helps many people [37:26] That's what Facebook or Google are for. Facebook do segmentation, like when you see a course on how to train your [37:43] dog. If you only show that ad to people of a certain age who have a dog and follow dog pages, it's easy. Someone with a cat won't see it, but those with dogs... it's a very, very specific audience. And [37:57] on Google, there's also the Google or YouTube aspect. Anyone who searches for something about dogs or dog training is someone with purchase intent. Both are very powerful, and Huelva is a little more so [38:11] because they arrive with purchase intent. And there's Facebook too; there's a massive reach to groups. It's good segmentation. There are more of these two, and they give us tips. [38:26] Personally, I think Google and YouTube are the best, and they all work very well. There are people everywhere talking about dogs and speed reading. Let's talk about [38:39] examples of both. There are people on Facebook who want to read faster, understand more, and also want... They train their dogs, who are also on Google, they're also on YouTube, they're also on Instagram, they're in [38:51] forums, they're everywhere. Now, what we as marketers, let's say as affiliates, or in the role of affiliate, have to do is identify what they're looking for, what they're searching for, something that interests them. Once we [39:06] identify that, that's when we enter a platform, we're going to place an advertisement, and we make everything happen. I'll give a practical example: when we're on Google, what do we do? We search for something we want to [39:20] know, something we want to buy, or something we want to do. If we already have an intention, we go to Google to search for something, and when we enter Google, the first results, the first milestone, is almost always an advertisement. [39:36] We can create those advertisements. So, people say, "How to read faster," "Courses to read faster," " How to better understand my reading," "How speed reading works." We can generate ads for [39:51] people who already know and who have a problem, who already know there's a solution, but they don't know how to do it, they don't know how to get to that result. So, with an advertisement, with just a text ad, we [40:04] can make it so that when people search... That way, our ad appears on our page, they get matches because the product is genuinely good and they're interested, they're going to buy it, and the affiliate who created that [40:16] ad automatically receives a commission. For example, you can do this on Google, YouTube, Facebook, and Instagram; they're very similar strategies, but I wanted to sure we've all seen it. The night will repeat what he did in [40:31] exactly the same way because my only task to learn with these 10 days of opening coconuts is the only thing... I'm going to do this 10 times, dude, and when it's something important, so it doesn't just reach your [40:45] rational mind but your subconscious understands it, dude. Someone who Googles "how to train my dog," "how to take away my dog's aggressive temperament," "how to make him feel like he should," someone [40:59] who wants to learn that has a purchase intention, and you tell Google, "all the people who search these keywords, show my ad first." They're going to lose out on the top spot on Google, getting paid [41:12] for each click, and you don't have to create the course. You can be anonymous, nobody knows you, and you'll earn [41:25] product we have to make, nothing happens. Or you tell YouTube, it's also Google, the same company, all the dog YouTubers, Cesar Millan's channel, Dell's channel, all the dog YouTubers, "put [41:42] an ad for me," because the producer should actually give you material. A good producer, read one. Flyers, banners, videos, texts, texts for put it there, and that's it, dude. It worked. You're not understanding, like, [41:59] $20 to $1,000 courses, you can earn $70 per sale. There was an example, this one from YouTube. If you want, we can continue developing it because it's one of the secrets. YouTube allowed me to scale, and I was already making [42:14] thousands of dollars a month, one, two, three thousand, and I couldn't go any higher. I couldn't go any higher. With YouTube, it was what accelerated all of that. So, listen up, the one who results but doesn't know how to scale. It worked very well for me. Let's go back to the [42:30] example we were just talking about Google. People search on Google, the results of an ad appear, they click on the ad to go to the sales page, and if they're interested in buying, they buy the product, and automatically, at that same [42:43] moment, the commission arrives on the phone of the affiliate who made that YouTube and do it there. Or, if we create a product, we have one, like "how to distract dogs." We affiliates do a little [42:57] research, but very... It's small and in 15 minutes it already shows which channels are talking about Cesar Millan. Maybe there we find channels we had no idea existed, but they talk about it. [43:11] Maybe they're dog trainers, maybe it's already a business, maybe it's an influencer who isn't necessarily a professional, but talks about it, and people who have dogs, dance, or someone who travels with their [43:24] dog, so these are people who are interested. We already research all those videos, we already organize them, we say we have these 50 videos to put an ad on, we put the ad on the [43:38] 50 videos, yes, and the people who watch that content will see our ad. For example, the police ad appeared on YouTube, that ad, which we have to admit, we can always do that too. There are many people, [43:50] ad for us, we go right away. Sometimes there are ads that show us at inappropriate times, so we omit them. But make ads that people don't omit because we give them to the [44:06] person who is... real interest and the same process if the ad fits that really want to train their dog, and we show that there's a solution for that, to click on that link to go to the sales page, and the process [44:21] repeats itself. They'll then go on to buy. When they buy, another commission is automatically generated. Something that Goldman Sachs, besides grouping the seller, and all we're talking about, is the one that technology, when the guy from Tudela enters, gods like [44:36] this one, inside Hotmail or Push, and he takes the potential buyer, prospect, lead, whatever you want to call it, enters from there. I'm going to create a kind of n't have to buy right away. In fact, most people don't buy a [44:52] cheap product overnight, which is easier to buy right away, but if they buy it a week later, or a month later, if they buy it after the producer has done email marketing and worked hard on it, the [45:05] be in Thailand, on an elephant, patched up, and that's it. They look at it, smile, turn their phone back on, and continue with their trip. It's the only one. Son, [45:17] listen to the sound that wakes you up at three in the morning and doesn't push you. It's a farce because they don't call you at three. It's the theme that's calling me at up. I smile a little, like I was asleep, [45:30] but a little bit of my teeth. I go back to sleep in silence and lie down. It's the beautiful sound that's applied where it marks that you have a sale, but all because they are residual sales with a leveraged system [45:44] to achieve the beautiful combination that is why I entered digital business. Money, more time before, in my youth, before I used to say like a car, the world is the digital world. A message, I say publicly, perhaps [45:59] inappropriate because all projections are important, that's what they spread. And the young man before, before, before, anti-system, who hated the university, nowadays, more mature, and everything is needed, but what [46:14] people have to understand is that the lawyer, the architect, the engineer cannot base themselves solely on the academic information that was taught at irresponsible that universities [46:28] don't teach these people how Getting your clients, then this is the doctor, follow you, we need you, doctor, we need people to save the world, dude, but why don't you lament your knowledge that you've had for so long, students, and help [46:41] with the core, with this serious quote, it's what they were academically, coexisting with the digital world to achieve not only earning money for their time, but that at some point they can stop working and still earn money and continue [46:55] with their voice and their things, and with the examples that we are talking about advertising, businesses can grow too, so no, no, no, don't think that what an affiliate does to generate advertising doesn't work for any type of [47:09] business, it's just that it's applied differently to one business than so the principles are the same and they become experts in all this, let Hugo be an expert, not just to earn money, and not with this [47:23] a physical business, you have a beautiful yoga school in Medellín that everyone who practice yoga should see first, so that's the beautiful thing about this knowledge that sometimes will serve you for your whole life, to help your uncle, I'm going [47:36] to say something Anyone with this digital knowledge Anyone with this digital knowledge is guaranteed to succeed in whatever they undertake, whether in their traditional or digital life. I repeat, with this [47:50] coffee shop owner, the restaurant owner, the clothing store owner, or even traditional businesses to fail. It's necessary to study it, or you can give it to them; they make their own decisions. But what is certain is that for a [48:05] business to thrive, any business needs more sales. They teach you business needs more sales. They teach you how to generate those sales [48:18] responsibly, but isn't it wonderful? Because with this businesses prosper. Something I love is that I go to a business and start talking, I listen, I listen, I give them ideas, and [48:31] we apply something from time to time, and they see results that they can see in that same week, and everyone is very happy. So, something excellent, very beautiful on their part. I specialize in... well, let's get to the topic. We're talking about [48:44] advertising on Google, advertising on YouTube, we're going to talk a little bit about advertising on Facebook and Eastern, but first, you should know about pixel-by-pixel advertising. I know it sounds crazy, but do n't stop. That they've [49:00] never understood, that the pixel is a blessing of the internet because the pixel collects information. The pixel makes the network know your voice; practically, the pixel [49:16] knows what you like to see, what pages you like to see on Google, and what videos to watch, what interests you, if you 're married, if you're single, [49:28] how old you are, where you work. The networks know all that information because they create a pixel that they feed with information. We, in advertising, use that pixel to our advantage, and that's where [49:43] everything happens because we advertise. And what you were saying, Danes, we're going to do an ad now on Facebook to [49:55] people who have dogs, who are a certain age, and who live in Colombia. And if we want to go further, to those who are in Medellín, and if we want to go further, to those who have a if we want to go further, to those who have a credit card, we can, because Facebook [50:09] knows you very well. So, we're doing that advertising; it's the same, Facebook on their phones. They're shameless, they're watching the news, the memes, and an ad pops up for everyone. It's happened to absolutely everyone, it's [50:25] happened to us all, and if we're interested, obviously, in that same process, we touch on advertising, we go to the page we arrive at, which are usually sales pages, we're interested in the product, we go to the purchase page, we buy it. [50:37] Usually, if the product is expensive, as you said, Danny, the purchase isn't said, Danny, the purchase isn't immediate, and that's why we resort to not using just one page but a set of pages. The more expensive the product, sometimes [50:51] more pages are needed, and they're not many, maybe two or three, that help those people go through that purchase process, and all of that is handled by the producer, mostly in affiliate marketing. Only those [51:05] all of that works, but they don't have to, even if they only do the advertising. If they know how to advertise on Google, YouTube, or Facebook, the affiliate already has the path there. In terms of more complex aspects, for [51:21] someone starting from scratch, because they shouldn't be complex, we offer courses that, in two days, with one course, since that's why losing someone in the expert category with the traffic class and such within the [51:35] club, in two days they should be pixel experts, so one says it's hard for them It's starting from scratch, but it's all shared. We saw a really cool era, dude. It's not our turn, it's about the word because there's no other way. Before, [51:50] someone in marketing had to, I don't know, advertise on TV to reach 40 million people in Colombia, but your audience was this small group. They sold with the pixel, all these things. Facebook has all the information, very easy, dude. So I [52:05] can say with this advertising to people, I have a mobile business, for example, for the home, for newlyweds, young people who, if they 're young, most likely don't [52:19] have a mobile phone, and nobody's going to target adults, those who are newlyweds. Facebook has something called IP, which is like the tracking it has on your cell phone, on computers, two IPs that live in the same place. [52:32] Facebook realizes that one of them no longer comes together, those two separated. A relationship course, for example, how to overcome a heartbreak, only for those who were two and Pérez who separated. It's like, what's with all the technology that there is? There are [52:47] many union members, I don't hate Mark. Zuckerberg's website, union members, I don't hate Mark. Zuckerberg's website, damn, I'm not going to give out my data, dude. A Mark Zuckerberg, who knows how to collect data from everyone in the world, I [53:00] think he's so important. What do you care, dude? That March comes back so he knows who you are, where you live, the Bronx, and who believes you in the world. A friend of mine, a couple of other mountain men like me, came back. So it's cool [53:16] because everyone reports that they're recovering data, it's us instead of fighting against it? Unite with that information because evil takes it, but it's so that marketers can use it. [53:31] So you can put laser sights on it and sell whatever you want. It's sell whatever you want. It's very nice, that's what the pixel is, it's like that technology that knows everything, that knows everything. You can even have, for [53:44] example, you have a clothing store and you have the emails of all the people, you choose Facebook, cover up this whole list of emails, make me an advertisement, groups of emails, make me an advertisement, groups of people similar to them, [54:06] many more, but similar ones. nor what you do you have to give yourself before glasses take mine from the Facebook email you take care of taxpayer similar that is crazy only the rich as for why in the mind [54:20] a little more ambitious in the world of Italy so that you know that I put that it seems to me and of course they have homework family I said I don't know why what are those terms we talk about that the pixel that football that etcetera etcetera [54:34] etcetera point in everything on a piece of paper on a computer and then of these go and see this information that without it you will not understand why things that are used all the time to time credits an hour take and that [54:49] compartmentalized egg get excited because now here 20 hours for you to be here 20 hours for you to be committed to reading we come back we come back but we develop everything more we talk full of crude strategy strategy so that you [55:02] full of crude strategy strategy so that you see it come I like that Funes little ones as well as like mad man in aeroparts loom I already had client of voice packages sea and everything then to the brother of brothers of [55:17] have the Head step of the day, it's really like a commitment that you all really learn a lot, like I'm a little brother, also integrated by integration, said that you liked this space, share this video, partly [55:29] because I don't see it with your friend, with your grandfather, with your brother, with the uncle who is unemployed, it's your brother, with the uncle who is unemployed, it's sharing it on your network and everything so that it reaches more people, because of the [55:41] effort behind it, here we all participate, it's all participate, it's this family, see you, a hug