--- title: 'How to Make Money on a Telegram Channel in 2026? Non-Obvious Tips' source: 'https://youtube.com/watch?v=aFA1fFc9o1k' video_id: 'aFA1fFc9o1k' date: 2026-07-18 duration_sec: 1150 channel: 'Никита Корытин' --- # How to Make Money on a Telegram Channel in 2026? Non-Obvious Tips > Source: [How to Make Money on a Telegram Channel in 2026? Non-Obvious Tips](https://youtube.com/watch?v=aFA1fFc9o1k) ## Summary The video explains how to build a profitable Telegram channel without a personal brand or elaborate stories. The creator shares his experience of gaining 46,000 subscribers and earning over 100 million rubles by focusing on audience trust, content strategy, and paid advertising. ### Key Points - **Why a Telegram Channel Matters** [00:01] — A Telegram channel is a subscriber base, similar to an email list or social media account. It allows direct communication with potential customers, building trust through repeated contact. - **Trust Through Repeated Contact** [01:00] — Research shows that trust increases after 90+ interactions. Regular content (posts, stories) builds loyalty and makes selling easier. - **Example of Trust in Action** [02:05] — When needing a visa, people prefer a known Telegram channel over a random Google result. 98% rely on recommendations from acquaintances. - **Two Reasons for a Subscriber Base** [03:09] — 1) Constant audience and solvency. 2) Free advertising to your own audience vs. paying for Yandex ads. - **Mistake 1: Poor Channel Design** [03:36] — New subscribers must immediately understand the channel's purpose, target audience, and benefits. Name should include the main desire of the audience; description should be clear and simple. - **Mistake 2: Infrequent Posting** [04:32] — Post at least once a day or every two days. In 2024, competition for attention is fierce; infrequent posting leads to missed sales. - **Mistake 3: Lifestyle Content** [05:17] — Post content relevant to the audience's interests, not personal life. Subscribers trade their time and attention; irrelevant content causes unsubscribes. - **Mistake 4: Only Educational Content** [05:59] — Purely educational content is boring. Make it entertaining to keep engagement. Use memes, stories, and interesting formats to present useful information. - **Mistake 5: Not Buying Ads** [07:06] — Reinvest 5-10% of profits into advertising. The creator started with 30,000 rubles on Yandex Direct, which brought two sales and eventually 300,000 rubles in ad spend. - **Creating Mini-Products** [08:15] — Analyze audience requests and create low-cost products (guides, checklists). The creator offered them for donation and earned over 5 million rubles from 20,000 subscribers. - **Telegram Ads: Not for Beginners** [09:54] — High entry threshold: 3,000 euros + 15% VAT + 20% commission. Requires a targetologist (extra 50,000-60,000 rubles). Effective only in narrow, competitive niches. - **Seeding and Yandex Direct** [11:30] — Seeding: advertise in other Telegram channels. Know your target audience, their channels, and pain points. Yandex Direct: cheaper subscribers on small budgets; good for slow, steady growth. - **Free Method: Barter** [12:52] — Exchange ads with colleagues or channels that share your target audience. - **Lead Magnet Strategy** [13:05] — Always lead ads to a lead magnet (free valuable content). This increases recall and allows immediate recoup of ad spend by offering an expensive service at the end. - **Content Formula: Entertainment + Benefit + Sales** [14:52] — Each post must include entertainment, benefit, and a sales element. Use audience beliefs, desires, and emotions (BDF) to generate content ideas. - **Daily Sales Without Burnout** [16:10] — Daily sales calls in posts work if content is interesting. The creator wrote 400+ posts with sales without losing subscribers. - **ROI Timeline** [17:43] — Investments in advertising pay back in 2-3 months. From the third month, you earn free money. Running a channel takes only 15 minutes a day after a few months. ### Conclusion Building a Telegram channel requires consistent, audience-focused content, strategic advertising, and lead magnets. With minimal daily effort, it can become a sustainable income source. ## Transcript Telegram channel, gained 46,000 subscribers, and already earned more than 100 million rubles on it. How I did it without a personal brand and dancing Stories. I'll tell you all my experience, which is applicable to any niche. Let's go. Why do you need a Telegram channel at all? And who can make money on it? I hate superficial judgments, so let's take a step back. A Telegram channel is, first of all, a subscriber base and an audience, essentially exactly the same as an email base, an IMEI group, or an account in the Internet. And it would be more correct to ask the question here. Why does every person need their own base? The answer is quite simple. If you don't work for hire. That means you sell something, your products, goods, services, consultations, your time, and this is where the magic begins. Do you know why bloggers sell their courses and services for hundreds of millions of rubles per launch simply because people trust them and it's not magic, that's how the human brain works. Research was conducted during which it turned out that each of us has a barrier of mistrust that falls. And contemptuously, if we We cross paths with a person more than 90 times, and this is precisely the function performed by stories in Zya Me, posts on Telegram, posts by email, posts in a VKontakte group. A person comes into contact with your content, your expertise, and your life on a daily basis. That is, with you, and accordingly, each subsequent contact with your audience increases its loyalty and trust in you. Everything is simple, accordingly. In any unclear situation, gather all your potential clients in one place. Which you can reach with one click of a key. Moreover, if you watch this video to the end, I will tell you why having your own database guarantees that you will be provided for for many years to come. With your own Telegram channel or database, for example, a freelancer easily and constantly gets new ones. And most importantly, adequate clients who will not take his brain out from a seller of goods, all his goods are bought up. Every time he releases new batches, consultations and personal work are bought up from experts, coaches, helping practitioners, and other guys, but let's not be unfounded, let's look at an example. Judge for yourself, for example, You urgently needed a visa to What will you do? Contact a random company that Google will give you in the first two lines. Or if you lines. Or if you have a channel on Telegram with 5-10,000 subscribers where the author talks about issuing visas, you will contact him. I think the answer is will contact him. I think the answer is obvious. Moreover, 98% of people always turn to acquaintances, acquaintances, and friends of acquaintances, primarily in order to solve some of their problems or buy some product. People are a herd creature. We need to receive recommendations from others and approval from others in order to navigate the quality of services and goods. But why Telegram? Because Telegram is currently experiencing active growth and what should we do as real marketers? Of course, we must create a block where people are already registering themselves, where their Attention is already located. Let's summarize the first small result. Absolutely everyone needs a subscriber base for two reasons. The first reason we have already discussed is the constant audience and, accordingly, solvency. The second reason is that you can advertise your goods, services, and products. Why is it free? Because in Yandex, for example, you will pay 500 or 700 rubles for 1,000 impressions of your advertising text, and in your own Telegram channel, the same 500-700 people will see your advertising text for free. If you already run your own Telegram channel and it still hasn't taken off and doesn't bring you any tangible income, then you are running it incorrectly. And here's why the main mistakes when running a channel are the first and probably the most common mistake - people design their Telegram channels in such a way that new subscribers simply don't understand what kind of channel it is, who it is for and how it can be useful. The channel name should ideally contain the main desire of your target audience in the channel description completely point by point. For whom this channel is, how it can be useful and what are the benefits of subscribing to it. Let's remember the two main rules. The first is simplicity. The second is understanding how magical you are, no matter how you sell a product, service or commodity. If your pants could teach a person to fly there. And after your consultation, a person The cure must be conveyed simply and clearly. Otherwise, even your super product with super results will never be bought by anyone. Because people will not understand it. The second mistake: You write in your Telegram channel once a week or your Telegram channel once a week or less often. Understand the main thing: in the 21st century, in 2024, absolutely all companies, corporations, direct competitors and not direct competitors, are fighting for the audience's attention. You know when most often deals do not happen and you do not make money. This happens when a person simply did not see your offer to buy, and this is a simple rule. Write as often as possible, once a day, once every 2 days, and train them. The main mistake is that you write content about your lifestyle. Although it would seem that you need to write content about a topic of interest to people. Understand me correctly: people subscribing to your channel change their time and attention to your content. It seems to you that the content is free and you do not earn anything from it. But people think differently: they are wasting their most valuable resource - attention and time. Therefore, if you channel that the audience has not subscribed to. For example, you have a blog about styles. sewing And you post photos from Dubai And how you walk with your child, you are guaranteed to get a decrease in reach, unsubscribes from the channel and a lack of sales The fourth mistake and a rather delicate topic in your Telegram channel you do only education and not entertainment I explain why the topic is delicate It would seem Nikita, 20 seconds ago you said that you can’t post lifestyle and some kind of entertainment in a Telegram channel with memes you need to publish content only on the topic to which the audience subscribed And to which the audience subscribed And now you say that there present useful information under the sauce of entertainment Why because pragmatic Hoy content and checklists are boring and will get boring And when you post your next post in a person’s head there is a bdz like oh I person’s head there is a bdz like oh I unread then I will have time I will definitely go and read these letters and letters in favorites But we all know what happens then it accumulates 20 letters 50 letters 100 letters 200 letters and the person will never visit your Telegram channel again and then just unsubscribe from him conclusion make your pragmatic content entertaining and present it interestingly and fifthly, probably the most important mistake is you don’t buy advertising be sure to allocate at least 5-10 pro from your profit and invest them back into the development of the Telegram channel or any other base at all I followed the same scenario I started running my channel in December 2022 and from the first advertising investments there were 30,000 on Yandex Direct But since I roughly understood what I was doing with these invested 30,000 my funnel brought me two sales explanation Telegram ads are targeted advertising within the Telegram platform itself these 300,000 rubles in total brought me about 6-7 subscribers and since I started this Telegram channel as a PD project and I didn't have any products, a product line, any courses, I only had my services, these were consultations and consulting, and after a couple of months of creating content, I understand that damn, it would probably be nice to somehow After all, I create content there. What I did was analyze the requests of my target audience and create several mini-products. These were guides, video lessons for one or two videos, checklists, text instructions. Moreover, since I didn't have a goal of earning money, I set a free price for these products, that is, people chose how much to pay for them; they were for a I had 20,000 subscribers on these same mini-products for a Donation, I earned more than 5 million rubles, and if we divide these 5 million by the number of days when I published content, it turns out that for writing each post in my Telegram channel, I was paid 20-27,000 rubles. And if you want to generate leads and earn money from a Telegram channel just as easily, I invite you to a personal consultation at We'll analyze any of your requests, whether it's positioning, ROI, funnels, or sales. We'll find the problem that's currently preventing you from earning much more. And then we'll create an action plan to eliminate it without any mistakes or unnecessary actions. That is, in one meeting, we'll unlock the "cash" button in your project, just like I did with other projects. For example, I revived a funnel with zero ROI with Dorothy 993 or rebuilt a project after an unsuccessful launch and it brought in 8.8 million rubles in 5 weeks of work. Follow the link in the description to learn more, and we'll continue. What are the options for starting to attract an audience to your Telegram channel? Probably the most frequent about Telegram SS, about that very targeted advertising on Telegram. Probably, at the moment, I would n't recommend using Telegram ads if you're a beginner and your budget is limited. Why? Well, look, first of all, there's a high entry threshold. To start using targeted advertising on Telegram, you need to pay 3,000 euros, but that's not all. From these 3,000 euros, I'll not all. From these 3,000 euros, I'll rip you off 15% VAT and 20% commission for the platforms on which you'll launch this Target. Plus, in this whole story, I'll repeat if you're a beginner. Well, it's quite difficult: moderating ads, selecting channels, setting up and setting CPM, controlling subscriber prices, and a bunch of different subtleties. Accordingly, to mitigate this difficulty, you'll need a targetologist who configures Telegram to work. You can add another 50,000-60,000. In total, not only will you have to pay 300,000 for entering this advertising platform, on top of that, you'll get another 170,000 for nothing. And even if your Subscriber, according to the data from the advertising account, costs 200 rubles, then in fact, with all this overpayment, he will cost more than 300. Of course, Telegram has these exceptions and has its advantages. It works great in narrow and very competitive niches where it's very A specific audience, and often in these same niches, your direct competitors do not sell advertising, and you This is most common in the infobusiness and in regular business. In these situations, you can, as if without asking, place an ad in your competitor's channel simply below through Telegram ads and receive a warm, hot start. Start promoting a Telegram channel today either with seeding or with Yandex Direct. Seeding is advertising your Telegram channel in other Telegram channels. The main criteria you need to know for seeding are: first, you must know who your target audience is; second, you must know which Telegram channels your target audience is subscribed to; what interests them and what steals their attention; third, you must know what hurts your target audience; what problem they have for which they are willing to pay money; knowing these points, you can take channels and write advertising text to hook potential clients; next, this is Yandex Direct. Yandex images that you see when you go in. to your email Or, for example, while driving in the car using Yandex maps, if you are really short on money and you want your Telegram channel to grow slowly but smoothly and constantly, then I advise you to choose Yandex Direct in YouTube on setting up Yandex Direct and how to lead from this direct to the Telegram channel. Moreover, Yandex has its own peculiarity that when you run advertising on small budgets, it gives you very cheap subscribers and an you have a little more money and you want results a little faster so that a thousand subscribers come to your channel, for example, not in 2 months, but in a week, then choose seeding. Well, of course, there is a third, completely free way - this is to do a barte with your colleagues or channels that also have your target audience. You advertise on your channel, a competitor advertises on their channel, you, by the way, in detail with all the instructions. How to create creatives, I talked about in a separate video, it will appear here. What kind of sales funnel through Telegram do I have now and how it works, watch. Remember the main rule. Especially when you are a beginner, any advertising It is imperative to lead a person to a Lead Magnet. A Lead Magnet is what attracts leads. Yes, it magnetizes them. Why? Let's break it down. If increase the chances that a person will remember your Telegram channel. Because Telegram channel from an advertisement, a person has the opportunity to read any post and scroll to any place. When a person has a lot of choice, they choose not to accept it. Otherwise, if you lead an article or video to a Lead Magnet that covers a person's specific interest, you have a high chance of imprinting everything in their head. They will remember you, your Telegram channel, and continue reading the second point. Through a Lead Magnet, you can immediately recoup the money spent on advertising. Just imagine that you are a targetologist, you have created some really cool case, you have coolly set up advertising on VKontakte, brought in a lot of earned a lot. Make a Lead Magnet about this. Tell how you analyzed the company, how you created creatives. Here are all these details, and at the end, carefully add what If you want me to set you up in exactly the same way, here's VKontakte or want a consultation on your advertising account, please write to me in a private message and what happens is you can spend, for example, 20,000 rubles on advertising. A person will read the Lead magnet and offer you their project, from which you can earn 50, 60, 100, 200,000 in the first month and immediately return your money from advertising without waiting until you start selling something in the Telegram channel or attracting people somewhere. Well, the better to lead to an expensive product or an expensive service. With a cheap product, you will go into the minus in 99.99% of cases, so put the most expensive service you have at the end of your Lead magnet so that any random sale pays off your investment. How to deal with content in a Telegram channel. Remember, the content should be about the audience and for the audience. If you don't know what your audience is interested in, try to analyze it. According to BDF, translated into Russian, these are beliefs, desires, and emotions. Write down all the beliefs of your audience, all the desires, feelings, and emotions, and after that, you will have a huge space for creating content. You simply take the belief that, for example, funnels don't work, and you can write a post on this topic. Each of your post on this topic. Each of your posts must include entertainment, benefit, and sales. If we discussed the importance of entertainment above, this must be done stupidly. Because every second you compete with TikTok, YouTube, and the Gram app, so you can walk the dog, watch a movie, meet a friend. Yes, that is, no benefit and pragmatism will ever win this battle. Make your content exciting and interesting. But You ask. Look, every day the mood and worldview of the audience changes. If, for example, yesterday, someone's funnel was still working, then, for example, today it has already stopped working, and yes, the person might not have responded to the previous 60 calls in the previous sixty posts, but specifically today, when I make a call, your funnel is not working, for example, Come for a consultation or Order consulting or Join the program specifically today, his is my call for triggers and I will get another sale, by the way, Target worked on the same principles in LZ. Why did all the online schools in Russia collapse when Nag left? Because NEL had smart targeting and this smart targeting found exactly those people whose funnel broke down specifically today and your advertising will hook him no other traffic source can do this. And you have daily contact with your target audience. Moreover, daily sales in each post do not burn out the blog if you make the posts interesting. If you would be interested to see how I wrote more than 400 posts in each of which I sell, while making it so that the audience does not unsubscribe. It is very next post. Follow the link in the description and read an example of how I do it in my Telegram channel and just this way of running a Telegram channel completely removes the question of what product to create or What product to sell? Your products and services will always be logically connected to the content. Let's use my example: I wrote a post about traffic below. I insert a link to a product about traffic. I wrote a post about funnels below. I insert a link to a product about funnels. I wrote a post about copywriting. I insert a link to a product about copywriting. You see, this approach cuts off the audience you don't need. That is, if a person has already read to the end of your post about copywriting, it means he is interested in copywriting, which means he will most likely leave a request for your product. Well, can guarantee you that if you follow all the points we discussed above, all investments in advertising for your Telegram channel, you will literally hit it. Well, in 2-3 months, and already from the third month, you will start earning free money every month. As I said earlier, a huge number of new audiences register on Telegram every day. People come there to stick around, just like black people used to come to stick around. Accordingly, you can maintain high coverage, earn quite a lot of money on Telegram. Now it's easiest, moreover, a few months of practice and running a channel will take you only 15 minutes a day. I currently write a post in 10-20 minutes. And that's all you need. Well, and probably the most important advantage for a beginner is that Telegram doesn't require a command; you don't need to configure anything, maintain anything, or monitor anything, order crops or turn on advertising from Yandex. You sit, write one post a day, and earn. And of course, probably the most important point is that all this without any constant dancing, story editing, posting personal life, those who do this, it takes a lot of attention and effort. I hope that this video was able to open up the world of marketing and Telegram for you as I see it. And if you want to pump up your project's Telegram channel or create a funnel that will pay for traffic and bring daily sales, follow the link in the description to the site and fill out the form. Also, don't forget to like, subscribe to the channel, and watch other videos. See you on Telegram.