---
title: 'The Tragedy of Star Wars Outlaws'
source: 'https://youtube.com/watch?v=5l_zCwIng40'
video_id: '5l_zCwIng40'
date: 2026-06-28
duration_sec: 0
---

# The Tragedy of Star Wars Outlaws

> Source: [The Tragedy of Star Wars Outlaws](https://youtube.com/watch?v=5l_zCwIng40)

## Summary

The video details the troubled development and commercial failure of Ubisoft's 'Star Wars Outlaws,' linking it to the company's broader financial crisis. It explains how the game, which aimed to offer a unique scoundrel fantasy, was undermined by technical issues at launch, leading to poor sales and contributing to a severe drop in Ubisoft's stock price, ultimately forcing a restructuring deal with Tencent.

### Key Points

- **Ubisoft's Financial Struggles** [0:10] — Years of canceled projects and delayed games that failed to meet sales expectations put Ubisoft in a precarious financial position, needing multiple wins to recover.
- **EA's Star Wars Era Disappoints** [1:10] — General consensus labeled Electronic Arts' decade-long exclusivity deal for Star Wars games as disappointing, with releases like Battlefront and Jedi series enjoying only varying degrees of success.
- **Lucasfilm Games Returns** [2:33] — In January 2021, Lucasfilm's gaming division returned as Lucasfilm Games, signaling a new strategy to work with multiple developers, ending EA's exclusivity.
- **Game Setting and Scoundrel Focus** [4:17] — The game is set between 'The Empire Strikes Back' and 'Return of the Jedi', a period of Empire dominance and Rebel hiding, which creative director Julian Gerity said perfectly suited a scoundrel-focused story, deliberately avoiding Jedi or Rebel themes.
- **Original Protagonist Kay Vess** [5:08] — The developers chose an original character, Kay Vess, a common pickpocket with a bounty on her head, rather than Han Solo, to tell a unique story with a scrappy underdog protagonist.
- **Character Design and Casting** [5:32] — Design details like a broken nose and scars reflected Kay's rough life. Casting Humberly Gonzalez added humor to the character. The alien companion Nyx, a new species called Merkel, was also created to support the scoundrel fantasy.
- **Recreating 70s Star Wars Aesthetic** [8:43] — The team developed an in-engine camera lens that replicated 1970s cinema lenses to capture the original trilogy's look, using lens flares, chromatic aberration, and camera values from 'Rogue One'.
- **Unique Open World Design** [9:18] — Massive Entertainment, a studio with independent roots, aimed to avoid the typical Ubisoft open-world formula. This included a reputation system with factions, and a skill progression where players learn from experts rather than using traditional upgrade trees.
- **Reveal and Initial Reactions** [12:39] — Announced in January 2021, the game was fully unveiled at Xbox's June 2023 showcase. Reactions were mixed, with comparisons to canceled projects and complaints about the female lead. Gameplay footage later generated cautious optimism.
- **Review Scores and Technical Issues** [15:15] — The review embargo lifted August 26, 2024, yielding mixed scores (mid-70s on Metacritic). Critics praised the Star Wars aesthetic and scoundrel fantasy but criticized repetitive puzzles, empty open world, bland story, and significant technical issues like broken quests and stealth glitches.
- **Early Access Disaster** [16:40] — Players who paid for early access were hit hardest. A patch caused PS5 save files to become corrupted, stranding players in space. The fix required starting a new save. Stealth mechanics were also broken, with unfair 'instafail' states.
- **Financial Fallout** [18:06] — Outlaws' poor performance caused Ubisoft's share price to fall to a near 10-year low. Analysts and investors were alarmed. A hedge fund, AJ Investments, even urged the board to consider selling the company or going private.
- **Tencent Joint Venture** [21:54] — In March 2025, Ubisoft announced a new subsidiary for its biggest IPs (Assassin's Creed, Far Cry, Rainbow 6). Tencent invested €1.16 billion for a minority stake, after Outlaws' failure and other strategic missteps forced a restructuring.
- **Cancelled Post-Launch Support** [23:14] — Despite creative director Julian Gerity hoping for support similar to Assassin's Creed Valhalla, the second story pack 'A Pirate's Fortune' in May 2025 was the last major content drop for Outlaws.
- **The Tragedy of Mismanagement** [24:58] — The video concludes that the tragedy isn't the game itself but Ubisoft's management, which expected risky projects like Outlaws to rescue a company already in deep trouble, blaming commercial failure on a larger pattern of mismanagement.

### Conclusion

The tragedy of Star Wars Outlaws is not its own flaws but how Ubisoft's long-running mismanagement and risky bets left the company with no margin for error, turning a decent game into a financial disaster that accelerated a restructuring process effectively selling off its crown jewels to Tencent.

## Transcript

Ubisoft needed a win. In fact, after
years of burning through cash on
canceled projects and repeatedly delayed
games that failed to meet sales
expectations, Ubisoft needed multiple
wins.
>> [music]
>> Seauite executives and analysts at one
time predicted Star Wars Outlaws would
provide the family-owned French
publisher with a shot at financial
recovery. It too fell well below
commercial expectations despite
heralding the next epoch [music] of Star
Wars games.
>> Okay, get ready.
>> For non one decade, Electronic Arts
exclusively held the rights to develop
and publish Star Wars branded
interactive media. Two Battlefront
revivals spawned from the multi-year
agreement alongside Respawn
Entertainment's Star Wars Jedi series
and EA Motives dog fighting adventure
Star Wars Squadrons. These releases
enjoyed varying degrees of success.
However, general consensus ultimately
labeled the EA era disappointing at best
and an abject failure at worst.
>> You [ __ ] it up again. The 2021
announcement of Outlaws then generated
much excitement, though the anticipation
waned as the release date drew near. Not
even the fun of fulfilling brand
specific space and scoundrel fantasies
could distract from the open world
titles various flaws. Middling review
scores and insufficient sales made
matters worse, complicating Ubisoft's
highly publicized financial struggles.
>> Um, that follows a rough [music] time
for the company. They had issued a
profit warning recently. They've been
disappointed by the release of an
important game, a Star Wars game.
>> Again, the Assassin's Creed maker needed
a win. After hedging its bets on space
fairing rogues, the publisher felt
compelled to bank on outside help for
its continued survival.
>> We know they're already an investor
alongside the Gimmo [music] family. But
would Chinese buyers be able to get
their hands on a prized French treasure?
>> This is the tragedy of Star [music] Wars
Outlaws.
>> [music]
[music]
>> On January 11th, 2021, [music]
Lucasfilm's previously defunct gaming
division returned in the form of
Lucasfilm games. Surprising news that
marked the first step towards expanding
the brand footprint across video games.
The EA exclusivity deal, which dated
back to 2013, ended just a couple of
days later. Senior vice president of
games at Disney, Jean Shop, explained
the Madden publisher would remain a very
strategic and important partner, but
told Wired, [music] "We did feel like
there was room for others. Not unlike
the Marvel games approach, Disney and
Lucasfilm games wanted to spread the
field by collaborating with an array of
game creators. Enter Ubisoft and the
crew best known for The Division,
Massive Entertainment. During the E3
2018 trade show, where in Massive
unveiled The Division 2, the studios
then managing director, David Poffeld,
had a run-in with Disney executives at a
cafe out front. Massive already appeared
on Disney's short list of potential
future partners. Thus, the meetup
revolved around what such a partnership
would entail. The result, a pitch for an
openw world adventure highlighting the
galaxy's seed underbelly.
Concept work began roughly one week
before co lockdowns in early 2020.
Senior developers took a two-e break,
then shifted into remotely mapping out
core ideas for the project. One constant
remained presented throughout the
brainstorming sessions. They would
forego the usual Star Wars video game
trappings of focalizing the Jedi or
rebel forces to instead craft a hero's
journey centering the scoundrel
archetype. The Division 2 team putting
its live service bonafides in the rear
view led production efforts,
specifically envisioning an openw world
experience filter through the lens of
more [music] contained storytelling.
Lucas Film Games went beyond simply
approving Massu Scoundro fantasy
proposal. The former ostensibly
determined the game's setting by
illuminating developers about a one-year
period in Star Wars lore sandwiched
between The Empire Strikes Back and
Return of the Jedi. As creative director
Julian Gerity told Comic Book Resources,
"This period suited the scoundrel angle
well because it followed the Rebel
Alliance's defeat at the Battle of Hoth.
Such a devastating loss precipitated the
Empire's rise in dominance, thereby
forcing the Rebel retreat into hiding.
The unceasing conflict between these two
factions constituted a boon for the
underworld. Criminal syndicates across
the galaxy exploited the ensuing
turmoil. Suddenly finding themselves a
wash in wealthb buildinging
opportunities. It made sense for an open
world title set against this backdrop to
track the dealings of a Han Soloike
outlaw.
>> Uh had a slight weapons malfunction, but
uh everything's perfectly all right now.
We're fine. We're all fine here now.
Thank you. How are you? According to
Geri though, the developers never
considered Han Solo as a possible
protagonist. Having decided in NASA
ideation phases that they would pursue
original stories with unique characters,
a [music] brand new character would
undertake the scrappy underdog role.
Their backstory seated in hardship while
their relatively standard capabilities
promoted stealth and combat-based
gameplay mechanics. Massive invented K
vest to play the part of a common
pickpocket who grew up in the Kanto bite
location created for the last Jedi. The
Star Wars Outlaws narrative introduced
Kay as a troublemaker with a bounty on
her head. Her sole chance at freedom
reliant on the successful completion of
an impossible heist. Much went into
making Kay relatable and believable from
both a character design and casting
perspective. For the game and former
cover story, associate art director
Martha Yoners recalled how artist
created nearly every facet of the
protagonist design with intent to
reflect her outlaw ccentric identity.
The broken nose and scars typified a
survivor who lived rough. Her hair pin
proved functional and fashionable since
it doubled as a lockpicking tool.
>> What' we get into, buddy? In addition,
massive targeted personality traits that
differentiated K from other modern
gaming protagonists whose overconfidence
and sarcastic qualities were often not
believable. Outlaws as wisecracking
scoundrel needed to be an identifiably
flawed individual at the beginning of
their journey. Casting Jinny and Georgia
star Humberly Gonzalez helped further
flesh out Kay's myriad layers. The
developers re-evaluated the character
following Gonzalez's hiring. in
particular adding more humor inspired by
the gung-ho nature in her performance.
But Outlaws wasn't a oneperson show by
any means. Another differentiating
factor manifested in the creation of an
alien creature named Nyx, who assumed
the role of the game's second [music]
lead. Massive conceived Nyx in
conjunction with Lucasfilm games,
thereby inventing a new species in the
Star Wars universe called Merkel.
Originating from an unspecified
rainforest planet, this axelottalike
critter was developed to star alongside
Caves and bring a unique take to the
scoundrel archetype. Nyx consequently
played the part of more than just a
sweet and helpful pet companion. The
Merkel could also exhibit fiercely
protective behaviors.
blaster.
>> To ensure these disperate [music] traits
pervaded the moment to moment action,
the team molded Nyx with the properties
of several realworld creatures. His
helpful qualities were derived from a
behavioral pattern seen in lemurs
[music] and monkeys. Meanwhile, reptiles
influenced his rougher tendencies.
Players could dispatch the animal during
stealth encounters [music] to distract
guards, for example, then later have him
sneakily activate the explosive devices
equipped by enemy NPCs.
Still, the crew at Massive knew that
despite their efforts in going against
the grain, they were facing an uphill
battle. A one-sided battle really, given
the public had widely reduced all
Ubisoft openw world games to bloated
content farms. [music] The studio went
out of its way to change the narrative
in Outlaw's favor by prioritizing
meaningful interactions and worthwhile
exploration opportunities. Yet, not even
The Division creators could turn the
tide in this regard.
>> [music]
>> Capturing the 1970s Star Wars aesthetic
constituted a focal point for
developers, many of whom were longtime
fans eager to honor the series. [music]
One way they accomplished as much rested
in the development of an in-engine
camera lens that replicated cinema
lenses of the 70s. Speaking with
gamesindustry.biz, biz. Julian Gerity
noted the feature enabled camera
distortion, lens flares, and a
panovision lens vignetting chromatic
aberration. Lucasfilm provided Rogue
One's camera values as well, allowing
Outlaw's designers to match the visual
flare of the original trilogy through
modern technology.
Naturally, quality gameplay mechanics
proved just as integral. Massive knew
well the reputation of the Ubisoft house
style, which endured years of critique
since Assassin's Creed, Far Cry, and
Watchd Dogs all seemed cut from the same
cloth in some respects. But as Garity
pointed out, Massive itself sprung from
different roots entirely. Ubisoft had
internally incubated most of its other
teams, whereas the Swedish company broke
ground independently, then found a home
with Vendi before the 2008 Activision
merger resulted in Ubisoft acquiring the
studio. Such unique DNA inspired a
relatively foreign approach to openw
world development. For instance, instead
of traditional upgrade trees, K's
improvements stemmed from players
seeking out experts in their craft,
building a Padawan and masteresque
relationship that set the protagonist on
an adventure culminating in brand new
skills. Everything is ingrained in the
people and the world, Gity said of the
method. Nowhere was this more apparent
than in Outlaws's reputation system,
which determined how the four in-game
factions treated the aonomous scoundrel.
Separated into six tiers, the system
weighed heavily on the player's ability
to earn unique rewards like cosmetic
items and weapon upgrades. A terrible
standing with a faction blocked Kay from
entering certain territories, in turn,
robbing her of new job opportunities.
Meanwhile, reaching higher standings
rewarded special gifts. Smaller actions
like stealing affected the tally in
their own right, the ensuing
consequences adding up over time.
>> What they think would happen.
>> Of course, the feature ran the risk of
feeling formulaic, considering players
could increase their standings by
completing factionspecific contracts,
after which an opportunity to betray the
contractor arose. Rinse and repeat.
These inventive mechanics made all the
difference though, especially during a
period where in questions abound about
whether openw world Ubisoft fatigue had
picked up steam. This semblance of
player agency didn't begin and end with
reputation either. It was equally
conveyed via tools letting the user
express how Kay managed her
interpersonal skills. Since not every
situation necessitated blaster fire, the
developers built tools that provided
agency and conversations through
consequential dialogue choices. I hope
you know what you're doing.
>> You are making a terrible mistake. The
Hive will never survive.
>> Simply put, Massive made doubly sure its
sandbox played differently than anything
else Ubisoft had on the market. The
speeder and ship mechanics were designed
by an ex- Criterion staffer with ties to
the Battlefront series. Kay would
encounter faces old and new on her
journey, including iconic figures like
Jabba the Hut and Lando Calissian.
Familiar locations would be as easily
accessible as never-beforeseen loces.
Outlaws seemed nothing if not a love
letter to the storied sci-fi brand. Yet,
the response to the game's first trailer
indicated the uphill battle showed no
sign of slowing down.
Lucasfilm Games has been busy. They
announced their return as a brand on
Monday and a new Indiana Jones game in
partnership with Bethesda yesterday.
Today, Lucasfilm Games and Ubisoft say
they are working on a storydriven openw
world Star Wars game. But what does that
mean for EA?
>> News of Ubisoft's Star Wars project made
the rounds in January 2021, the same day
the Electronic Arts exclusivity deal
concluded. Details were scarce with
Ubisoft merely confirming a
narrative-driven openw world experience
powered by Snowdrop. The proprietary
engine originally built for The [music]
Division. Star Wars Outlaws entered the
limelight in full during Xbox's June
2023 games showcase. A cinematic trailer
unveiled Kess and Nyx. [music] Its quick
cuts teasing the types of ground and
spaceflight action the duo would face in
game. [music] Reactions were fairly
mixed. Many likened it to previously
canceled projects like Star Wars 1313
[music]
and the shelved rag tag project once
helmed by Uncharted creator Amy [music]
Henig. Some skeptics filled comment
sections with their doubts about
venturing into a Ubisoft sandbox. Others
expressed exhaustion at the thought of
yet another story set during the
Skywalker saga. And then there were
those who complained about the female
lead and what her gender meant for the
story and its themes. Skepticism made
way for cautious optimism shortly
thereafter. Once Mass debuted 10 minutes
of gameplay footage at Ubisoft Forward
2023. Star Wars fans had high hopes for
K's droid ally ND5 wanted to see more
gunplay and couldn't believe how great
the ship combat looked. The new game
oozed potential. Yet that burst of
momentum lasted only a short while.
Kay's physical appearance became an easy
target, predominantly spurred on by
detractors debating her attractiveness
or the perceived lack thereof. The
character modeled after Humberly
Gonzalez's likeness was called ugly,
woke, and everything in between. Gity
dismissed the comments as bad faith
criticism, nonsense unworthy of
response. The director stated during a
chat with the Washington Post, "All we
can do is make the best [music] game
possible." Undoubtedly, the pressure to
be the best mounted after Ubisoft
unveiled the title's special editions
priced at $110. The gold edition
included 3 days of early access and the
season pass. The $130 Ultimate Bundle
featured the same contents alongside
exclusive cosmetic items and a digital
artbook. All who purchased Outlaws at
launch received it in an inferior state
compared to those who waited. However,
the game's earliest adopters were hit
the hardest by its shortcomings.
>> [music]
>> You can be pilot Imperial shuttle.
Can you? The review embargo for Star
Wars Outlaws lifted on August 26th,
2024, one day before early access began
and 4 days ahead of the wide release.
Lukewarm reviews flooded the web.
evidenced in the Metacritic score
settling around the mid70s across PC,
PS5, and Xbox series platforms. Many
critics thought it wonderfully faithful
to the Star Wars mythos and aesthetic
the scoundrel fantasy developers spent
months touting had been achieved in
full, courtesy of Kay's characterization
and the improvisational swashbuckling
gameplay. Outlaw's progression system
garnered his fair share of praise, as
did the reputation mechanic. Even the
openw world design earned a few high
marks with several outlets praising
Massa for sideststepping Ubisoft's
divisive formula. So where did the
ostensible first ever open world Star
Wars game fall short? Movement didn't
feel sticky enough. Repetitive puzzles
disrupted the flow. Some critics
lamented the predominantly empty open
world and others found the story bland
at best. Game skinny dubbed Outlaws a
familiar game that would neither offend
nor astound. But the most consistent
criticism centered on the litany of
technical wos. Even Outlaws's incredibly
engrossing qualities couldn't distract
from issues such as graphical hiccups,
missing NPCs, and broken quests.
Players who paid extra for early access
especially got the raw end of the deal.
One day following the early access
launch, Massive Entertainment pushed out
a patch featuring bug fixes and 40fps
support. The update seemed promising
enough, yet an untold number of PS5
players loaded their existing save files
post patch and found themselves stranded
in space with no way out. Unfortunately,
the hot fix meant to resolve this
game-breaking error came with a caveat.
Forcing players to start over with a new
save, lest they encountered further
progression blockers. If these problems
weren't enough, stealth seemed
inherently butchered at launch due to
instafail states that locked users into
unfairly punishing difficulty spikes.
Julian Garity acknowledged the mistake
and insisted the game would receive the
necessary fixes. However, the patch
didn't go live until Outlaw's 1.4.0
update arrived that November, in which
developers cut most mission-based
stealth requirements. By then, such
moves were considered too little too
late. Ubisoft's bottom line had already
suffered and at a crucial time no less.
[music]
Analysts and investors alike sounded the
alarm, all forecasting the turmoil that
awaited if future releases, namely the
much delayed Assassin's Creed Shadows,
failed to [music] meet expectations.
tweet that means Ubisoft share price has
fallen to a near 10-year low since the
release of Star Wars Outlaws. Analysts
are attributing it to a poor than
expected start for the game. At
>> a time when the stock price is €10 a
share, down from over €100 a share back
[music] in 2018. How did Ubisoft get
here? How does this happen?
>> Just today, it dropped 20%. What once
traded at €94 is now trading for €9.2.
This is dire. September 3rd, 2024 was
far from a good day for Ubisoft. This
otherwise ordinary Tuesday marked the
second consecutive [music] 24-hour
period where Ubisoft shares fell
precipitously. Reuters reported the
shares were trading at their lowest
levels since 2015 and adding to their
over 30% drop since the start of 2024. X
Defiance's [music] lower than expected
performance earlier in the year
contributed to the deficit as well,
leaving the belleaguered company in a
rather precarious position. Ubisoft
still had faith in Outlaws as of July,
though given CFO Frederick Dugay's
confidence that the game would boost
second quarter net bookings. Plus, at
the time, AC Shadows' mid- November due
date appeared poised to bolster
financial recovery efforts after years
of negative cash flow driven by
recurring game cancellations and delays.
The Star Wars project's soft sales and
the ensuing stock market response
inspired at least one investor, however
minor, [music] to pen a strongly worded
letter. Slovakia based hedge fund AJ
Investments, holding less than 1% of all
shares, urged Ubisoft's board of
directors to consider selling the
company or going private. The open
letter further proposed cost cutting
measures [music] and the resignation of
CEO Eve Gimmo. Notably, the share price
suffered another sharp decline when AC
Shadows moved from November 2024 to an
early 2025 launch window. Within days of
the news, AJ Investments issued a second
letter claiming to have mustered support
from 10% of the publisher shareholders.
The late September notice read in part,
"We call on the management of Ubisoft to
allow the sale of the company to third
parties or private equity firms at a
fair price." By this point, Ubisoft HQ
had already acknowledged Star Wars
Outlaws' poor [music] performance, but
insisted support would persist unabated.
Developers were mobilizing to swiftly
implement a series of updates to polish
and improve the player experience with
hopes of appeasing a wider audience just
in time for the holiday season. If all
worked in Ubisoft's favor, the changes
could position Star Wars Outlaws as a
strong long-term performer. The
aforementioned 1.4.0 title update helped
get the ball rolling since it removed
stealth requirements, improved facial
animations, and addressed a laundry list
of bugs. Outlaws's first season [music]
pass installment arrived alongside the
patch, introducing the wildcard
narrative expansion, [music] wherein
Kest crossed paths with Lando Calissian.
And still, Outlaws struggled to attract
an audience, merely ranking 47th on
Europe's [music] bestselling games list
for 2024 and selling less than Respawn
Entertainment Star Wars Jedi Survivor,
which hit stores [music] one year prior.
A change in tactics was in order for the
sake of the company's survival.
>> Yes. So in terms of u strategic options
um yes we as as we said [music] early
January we appointed
u advisor so at the very beginning of
the month um [music] so now the process
is ongoing uh of course we can't share
uh much more than than that but we are
>> the French publisher wouldn't exactly
leave its disappointing 2024 in the past
instead 2025 opened with an unexpected
investor call during which leadership
announced the appointment of advisers
tasked with actively exploring various
strategic and capitalistic options to
unlock the full value potential of
Ubisoft assets. In March, Ubisoft
revealed the stabilization effort had
resulted in the jointly established new
gaming [music] subsidiary based on the
Assassin's Creed, Far Cry, and Tom
Clancy's Rainbow 6 properties. Chinese
tech [music] giant 10 cent, already
owning a 9.99% stake in Ubisoft, would
invest€1.16
billion euros for a minority stake of
about 25% in the entity. Executives
claimed [music] the joint venture valued
at approximately €4 billion would
increase the quality of narrative-driven
solo experiences, expand multiplayer
offerings with increased frequency of
content release, and introduce
free-to-play touch points. Assassin's
Creed, Far Cry, and Rainbow 6 were
singled out because they constituted
three of the largest brands under the
Ubisoft umbrella. The publisher
partially addressed what this meant for
other franchises, explaining in a
statement that it planned [music] to
focus on nurturing the development of
iconic IP, including Ghost Recon and The
Division, outside of the 10-centent
backed subsidiary. As the two companies
ironed out the details behind [music]
the scenes, Massive Entertainment
continued delivering fresh Star Wars
Outlaws content. The most significant
release arriving in May 2025 with a
pirate's fortune. Like Wildcard, the
second story pack saw Kas meet a classic
character, Hondo Anaka of the Clone Wars
fame, and embark on an action-packed
adventure in local both iconic and new.
A pirate's fortune represented the last
of Outlaw's consequential content drops.
A reality that didn't mesh with the one
previously envisioned by creative
director Julian Gerity, who once told
Games Radar he hoped to support the
adventure for years, likely in a fashion
resembling AC Valhalla's multi-year road
map. Comparable to The Division 2's
production, 600 developers across 11
studios brought the disperate parts of
Outlaws together in a 4-year time span.
They reportedly did so on a budget 30%
higher than that of Assassin's Creed
Mirage. Ubisoft hasn't disclosed sales
numbers, though insider gaming sources
alleged the title moved a poultry 1
million units within roughly 1 month of
release, indicating a significant
financial loss when considering how
poorly Outlaws sold during its debut
year. While the future looks bleak for
this specific Star Wars tale, Ubisoft
may come out the other side of it. Worse
for wear, but still kicking nonetheless.
The new division partially owned by
10centent began operations in October
2025 under the name Vantage Studios and
the pair completed the investment deal
weeks later. The Chinese conglomerate
holding 26.32%
economic interest in the studio
exclusively controlled and consolidated
by Ubisoft. How the latter intends to
manage assets that exist outside the
Vantage purview remains [music] a
mystery. Ubisoft has long kept itself
afloat through arguably untenable
operations. [music] As of March 2022,
more than 20,000 people were employed at
in-house outfits around the globe, a
headcount reduced by 1,700 two years
thereafter. Pundits called the
corporation bloated even after the
rampant layoffs. Dissatisfied
shareholders like AJ Investments called
[music] it mismanaged. Thus, reason
suggests a shakeup was a long time
coming. Of course, the blame shouldn't
rest solely at the feet of Star Wars
Outlaws and Massive Entertainment, but
the commercial failure poured salt into
a festering wound. [music] The tragedy
of the KS adventure lies with the
management whose questionable
decision-making expected [music] several
risky endeavors to pull a company back
from the brink when it was already
dangerously teetering over [music] the
edge.
>> So
[music] where do we go next?
Anywhere we want. Andy.
[music]
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