[00:03] >> And I am Max Fosh. >> Today we're bringing a brand into the conversation. We're getting granular, getting real, and going deep on probably happened in 2020 cents. >> We've got the Sidemen here and also
[00:17] Virgin Media O2 because they did branded content for one of the Sidemen's videos, which was fine KSI win $20,000. >> What do you think makes a creator partnership feel authentic at the idea [music] stage before the content even
[00:29] >> The first question that you want to ask yourself when it comes to authenticity is is the brand interrupting the entertainment or is it unlocking it? YouTube the magic middle. It's that sweet spot where the brand's objective
[00:42] passion. >> We were looking for mass reach and like the Sidemen obviously tick both those boxes. Vic, you also what are the this? >> Number one, the audience liked it.
[00:57] Win. The thing we love about YouTube is I can pick up my phone and all the data is here. The brand gets all of this data, we get all of this data, the data, we get all of this data, the numbers say it's good, everyone's happy.