---
title: 'Introducing YouTube Shows and Open Call for Brand Deals'
source: 'https://youtube.com/watch?v=IFEijNt9kHw'
video_id: 'IFEijNt9kHw'
date: 2026-07-28
duration_sec: 150
---

# Introducing YouTube Shows and Open Call for Brand Deals

> Source: [Introducing YouTube Shows and Open Call for Brand Deals](https://youtube.com/watch?v=IFEijNt9kHw)

## Summary

YouTube introduces Shows, a feature for curating video collections with consistent themes and quality, and Open Call, a platform for creators to submit Shorts for brand deals. The video explains how Shows can improve discoverability and how Open Call facilitates collaborations between creators and brands.

### Key Points

- **Introduction to New Features** [00:02] — YouTube announces Shows and Open Call, describing Shows as curated collections of videos best enjoyed in order, with consistent branding and quality across episodes.
- **What Are YouTube Shows?** [00:16] — Shows are designed for story arcs, consistent topics, characters or hosts, and high-quality visuals and sound. They help viewers know what to expect and return for more.
- **Creating a Show** [00:44] — Creators can convert an existing playlist or create a new show from scratch. A show page is created under the channel, eligible for recommendation shelves on the home page and next.
- **Introduction to Open Call** [01:09] — Open Call allows brands to create briefs for Shorts. Creators meeting criteria are shown these opportunities in YouTube Studio under the partnership tab.
- **Open Call Details and Process** [01:23] — Creators see payment rate and whether the short goes public or as an ad. Brands can request one round of changes. If approved, creator gets paid. Guaranteed minimums are being developed.
- **Open Call Availability** [02:08] — Currently available to US YouTube Partner Program creators, with UK, India, and Indonesia to follow. YouTube acknowledges it's not for everyone but a lighter lift for brand partnerships.

### Conclusion

YouTube's Shows and Open Call provide creators with new tools to organize content and monetize Shorts through brand deals, enhancing discoverability and partnership opportunities.

## Transcript

and seasons, the biggest, boldest, most premium prestige glow up in basically ever on YouTube. Hello Insiders, I'm Rene Ritchie, a long time creator now working at YouTube, and here's what's up. At their heart, shows are meant for
curated collections of videos that are best enjoyed in a specific order or as a related set. For example, videos with clear story arcs or narratives that span multiple episodes with consistent topics or segments, characters or hosts that
are easy to follow and understand with consistent thumbnails, titles, and descriptions, high-quality visuals and sound, branding and graphical elements, mood and atmosphere, and pacing across episodes so viewers know what to expect
when they return to the show, hopefully, again and again. If you're in the show, including a show with multiple seasons, by converting an existing playlist or making a new show from scratch. When you make a show, it gets a
show page under your channel, and that show page is eligible for inclusion in the recommended shows and continue watching shelves on the home page and next. Open call can be a way for
get in front of brands for the first time with some very specific create open calls for shorts, and if you meet their criteria, they'll be surfaced for you in YouTube Studio in the partnership tab under earn. You can
information, which includes the payment rate for the short and whether the short goes up publicly on your channel for organic views and or is surfaced by the brand as an ad. Once you submit the short, the brand can request one round
you want to do them or not. Then, if the brand approves your video, you'll get of the project. Also, guaranteed minimums are being worked on, and more of open call, the brand can use your short as an ad for 180 days. If the
short beyond that initial period, they're responsible for contacting you and manage your open call submissions and brand partnerships at any time in available to creators in the YouTube Partner Program in the US with the UK,
India, and Indonesia to follow and more to come after that. And yes, YouTube knows open call won't be the right fit for every creator, especially for partnering with brands. It's focused on Shorts, so it can be a lighter lift, and
proactive about getting in on brand deals. If that's you, give Open Call a questions in the comments and keep it real.