---
title: 'How to negotiate a raise like a pro'
source: 'https://youtube.com/watch?v=CW1s_zD0qLs'
video_id: 'CW1s_zD0qLs'
date: 2026-06-28
duration_sec: 163
---

# How to negotiate a raise like a pro

> Source: [How to negotiate a raise like a pro](https://youtube.com/watch?v=CW1s_zD0qLs)

## Summary

Phil DiPicciato, a top negotiator representing elite athletes like Steph Curry and Michael Phelps, shares three actionable tips for negotiating a raise or promotion. He emphasizes knowing facts from both sides, choosing an authentic negotiation style, and communicating a clear story. Key pitfalls include avoiding bluffing, impatience, and the phrase 'I want'—instead focusing on a win-win collaborative approach.

### Key Points

- **First Tip: Know Your Facts** [0:17] — Know your facts from both sides to avoid surprises.
- **Second Tip: Choose an Authentic Style** [0:24] — Any style works as long as you are authentic and comfortable.
- **Third Tip: Get Your Story Straight** [0:41] — Be clear and concise to communicate effectively what you want.
- **What Not to Do** [0:50] — Don't bluff, put yourself in a corner, be impatient, or act disrespectful.
- **Avoid 'I Want'** [1:00] — Avoid the phrase 'I want'; instead, lead with value to the other side.
- **Negotiation Script: Start Positively** [1:38] — Start by acknowledging company growth and contributions, then ask for future plans.
- **Get Commitment Before Discussing Raise** [2:13] — Secure commitment by asking if you are part of the company's future plans.

## Transcript

If you need to learn how to negotiate, you needn't look further than Phil DiPicciato.
Our top clients right now include Steph Curry, Michael Phelps, Jimmy Johnson, Bill Cowher, and
many, many more. What are the top three tips you would give to someone going
into an interview, asking for a raise or promotions, something like that? The top three
tips are first, know your facts. And don't only know them from your side, also
know them from the other side so that you can anticipate and there are no
surprises. And second, choose a style. Any style works in a negotiation. One can approach
a negotiation being nice, being aggressive, being fearful. The most important thing pieces that
you be authentic and that you be very comfortable with the style that you choose.
And third, get your story straight in your mind. Be very clear and very concise
so that you can communicate what you want to communicate. Are there certain things that
you should definitely not do? First, one shouldn't bluff. One shouldn't put oneself in a
corner. And one shouldn't be impatient. One shouldn't act disrespectful or unprofessional. I
would prefer in a negotiation not to use the phrase, I want. A negotiation has
to be win-win if it's going to have a successful and long-term conclusion. I would
always try to lead by what value you can give to the other side.
But going in and saying I want sounds like a demand. It will put the
other side on a more defensive posture. It's not very collaborative and it won't usually
yield the results that you want. We've learned the skills. Now let's try this out
for ourselves. I'm going to try to negotiate a raise for myself against 35 years
of experience. So I've been with this company for two years. Start with the company.
Tell me what has been happening at the company while you have been here. While
I've been here, I have helped. Not I. What is happening at the company? I
have seen this company grow. I am very proud of the work we are doing.
You have put together a fantastic team. We are the pride of the industry. Positivity
that communicates your awareness of what the other person has been doing and
contributing to the company. I see myself growing here. I already have grown a lot.
I see myself helping the company to grow. Put it back on them and say,
do you feel confident that we're going to continue to grow and am I part
of your plans? Once a company acknowledges that you are, then you've got some data
points where you know you can say, but you said that I was good. You
said that I'm adding value. You said you want me as part of the future.
And that will end up becoming part of the conversation discussion.