[0:00] so when it comes to youtube ad revenue
[0:01] which is just where you let youtube put
[0:03] ads on your videos
[0:04] so that you can make some money through
[0:06] that process because the advertisers
[0:08] have to pay youtube to put those ads on
[0:10] your videos and so
[0:11] since they're your videos youtube splits
[0:13] the money that they get from the
[0:15] advertiser
[0:16] with you that's how youtube ad revenue
[0:18] works and typically
[0:19] one of the the main metric that people
[0:21] pay attention to
[0:23] when it comes to how much money you earn
[0:25] from youtube ad revenue
[0:27] is the cpm which stands for cost per mil
[0:30] but just recently youtube has come out
[0:33] with a new metric
[0:34] called rpm which is revenue per ml
[0:37] [Music]
[0:40] in order to allow youtube in the first
[0:41] place to put ads on your videos you have
[0:43] to have a thousand subscribers and 4 000
[0:46] hours of watch time
[0:47] then you apply to the program and get
[0:48] accepted and then you can start to earn
[0:50] money through the ads on your videos
[0:51] i mentioned that just so you know that
[0:53] but also because i've got plenty of
[0:55] videos
[0:56] that walk you through how to get ads on
[0:57] your videos how to get a thousand
[0:59] subscribers four thousand hours watch
[1:01] time
[1:02] all of that really good videos tutorials
[1:04] on that whole process so
[1:06] and then i even break down how to make
[1:08] more money from the ads that you're
[1:09] putting on your videos
[1:10] once you're at that point all right so
[1:12] i'm here inside my analytics for this
[1:14] instagram video
[1:15] and i've got it uh i've got revenue
[1:17] selected right here and you'll see that
[1:18] they've added an
[1:19] rpm tab right here and then right here
[1:21] is the playback based cpm okay so some
[1:23] questions
[1:24] what's cpm what's rpm why is the rpm
[1:26] lower than the cpm
[1:28] which one of these should you pay
[1:29] attention to so first let's cover what
[1:31] the cpm is
[1:32] and by the way this youtube help center
[1:35] is actually very helpful
[1:36] they do a good job at breaking all this
[1:37] down i know it's not fun and exciting
[1:39] necessarily to come in here and read
[1:41] through these but
[1:42] the information's here and it's really
[1:43] good so right here what's the difference
[1:45] between rpm and cpm so cpm is the cost
[1:47] per 1000 ad impressions
[1:49] before youtube revenue share another way
[1:52] to say that which i think it says it
[1:54] over here
[1:56] yeah so right here in this one it gives
[1:58] the definition cpm is the average amount
[2:00] of money that advertisers pay
[2:02] to show ads in your videos so the cpm is
[2:05] the average amount that the
[2:06] advertiser is paying to reach 1 000
[2:09] people
[2:10] through your video and then what happens
[2:12] is youtube splits that cpm off of
[2:14] every thousand views with you i think
[2:17] it's a 55 45 split something like that
[2:19] but
[2:20] it's pretty close to right down the
[2:21] middle youtube splits that with you
[2:23] and i do want to clarify right here and
[2:24] this will make more sense when we talk
[2:26] about rpm but
[2:27] that you don't earn that cpm or that
[2:30] split of the cpm off of every thousand
[2:32] views
[2:32] you only earn that off of every thousand
[2:34] views that are monetized
[2:36] some views are monetized some views are
[2:38] not monetized
[2:39] some viewers will get ads some viewers
[2:41] won't get ads
[2:43] and there's other things that factor
[2:44] into that as well but it's just
[2:46] important to note that when you look at
[2:47] your cpm it's based only off of your
[2:49] monetized views
[2:51] and not the other views that weren't
[2:53] monetized aren't factoring into it
[2:55] so what the rpm is doing is factoring in
[2:58] all those other views that weren't
[3:00] counted in the cpm
[3:01] and giving you what would essentially be
[3:03] a truer
[3:05] cost a truer how much you're earning per
[3:08] every thousand views
[3:09] because now it's not what an advertiser
[3:11] is paying per every thousand views
[3:13] and it's not only counting the monetized
[3:15] views but now it's looking at all the
[3:17] views on your channel or on the video as
[3:19] a whole
[3:19] including every single view even the
[3:21] ones that weren't monetized
[3:23] and then basing an rpm giving you uh
[3:26] here's how much you're earning for every
[3:27] thousand views
[3:28] off of all of the views collectively so
[3:30] in case my wording right there was
[3:32] confusing we can try and use youtube's
[3:33] words right here they say it only takes
[3:35] into account the revenue from ads and
[3:37] the views from the videos
[3:38] that we're monetizing lastly it shows
[3:40] you what the advertisers were paying
[3:42] not what you're actually earning which
[3:44] is kind of cool from a research
[3:46] perspective like if you're interested in
[3:49] what your competitors are paying for
[3:51] every
[3:52] thousand views you could rank a video in
[3:55] that topic in that niche and get an idea
[3:57] for example looking at this video right
[3:59] here i've got a pretty good idea that
[4:01] people at least for at least for this
[4:03] topic this niche
[4:05] instagram ads are paying somewhere
[4:07] around
[4:08] 43 bucks for every thousand views okay
[4:10] let's talk rpm now rpm is a better
[4:12] metric for creators because it shows you
[4:14] how much you earn on youtube and it
[4:15] takes into account
[4:17] total revenue reported in youtube
[4:19] analytics including
[4:20] ads youtube premium channel membership
[4:22] super chat super stickers okay that's
[4:23] what i probably should have mentioned
[4:24] that earlier i kind of forget
[4:26] to think about that because i'm not
[4:28] doing super chats and super chicken
[4:30] stickers channel memberships i'm not
[4:32] doing that at all
[4:33] um but if you are then your art that
[4:36] then
[4:37] all of that uh all of those earnings
[4:39] will also be included in your rpm
[4:41] so that's cool because those aren't
[4:43] included at all in the cpm because again
[4:44] the cpm is the
[4:45] amount that the advertiser is paying for
[4:47] every thousand views
[4:49] also we got total number of views from
[4:51] your videos including those that are not
[4:52] monetizing i talked about that
[4:54] the actual revenue earned after revenue
[4:57] share so i talked about that split
[4:59] the cpm is not showing that split but
[5:01] the rpm does reflect
[5:03] the split between youtube and yourself
[5:05] youtube and the creator
[5:06] please note i like how they put the
[5:08] exclamation point right here because the
[5:09] first time i saw it in there in the
[5:11] in the actual analytics i was like oh
[5:13] why is that so low right because
[5:14] but it makes sense completely makes
[5:16] sense it's a ratio that includes revenue
[5:18] that is calculated after youtube's
[5:19] revenue share
[5:20] and the total number of views it will
[5:22] typically be lower than your cpm
[5:24] you shouldn't see a difference in the
[5:25] actual amount of revenue that you make
[5:27] okay right here this is good to know
[5:28] it's good to hear it right from
[5:29] youtube's mouth i've said this in my
[5:31] other videos but in order to improve
[5:33] your rpm in order
[5:34] in other words how to make more money
[5:36] here's what you need to do here's some
[5:38] steps to maximize
[5:39] enable monetization on all videos enable
[5:42] all ad formats
[5:44] enable ads at eligible positions mid
[5:46] roles
[5:47] going back to these mid-roll ad stacking
[5:49] tests that i've been doing
[5:50] and then it recommends enabling the
[5:52] other features that they offer
[5:53] membership super chat
[5:55] etc so here's this video again with a 43
[5:58] cpm so that's what advertisers are
[6:00] paying for every
[6:01] 1000 views and then i'm making 25
[6:04] off of every thousand views and if we
[6:07] look at my channel as a whole just for
[6:08] fun
[6:09] over its entire lifetime my playback
[6:11] base cpm has been twenty three dollars
[6:13] and my rpm eight dollars and twenty nine
[6:16] cents
[6:17] and that makes sense that it's quite a
[6:18] bit lower for the reasons that we talked
[6:20] about and then also because there was
[6:22] a good chunk at the beginning of my
[6:23] channel and then i just have some videos
[6:25] that straight up aren't monetized and
[6:26] for more ways to increase your rpm check
[6:28] out my ad stacking test videos and then
[6:31] also the videos i've made about my cpm
[6:33] again
[6:34] new metric here rpm i talked about cpm
[6:37] in the previous videos moving forward
[6:39] now
[6:39] i'll be talking much more about rpm
[6:41] since that's the
[6:43] much truer number as far as how much i'm
[6:45] earning per view which by the way your
[6:47] rpm is
[6:48] just your cost per view times 1000 just
[6:50] to make it an easier bigger number to
[6:52] read
[6:53] is honestly the real reason that they do
[6:54] that so if we
[6:56] did the math in reverse here and divided
[6:59] it by a thousand
[7:00] that would give me how much i earned per
[7:01] view or how much i've earned per view
[7:04] to date so 8.29
[7:07] divided by 1000 so not even
[7:10] a penny per view
[7:19] you