---
title: 'WERBUNG auf Twitch nimmt überhand....'
source: 'https://youtube.com/watch?v=KYM7oIMAj40'
video_id: 'KYM7oIMAj40'
date: 2026-08-23
duration_sec: 98
channel: 'Nilson1489'
---

# WERBUNG auf Twitch nimmt überhand....

> Source: [WERBUNG auf Twitch nimmt überhand....](https://youtube.com/watch?v=KYM7oIMAj40)

## Summary

The video discusses the increasing prevalence and length of advertisements on Twitch, particularly preroll ads that play before streams. The creator explains how streamers can disable preroll ads using the Advertising Manager in the Creator Dashboard, but notes this requires actively running ads during the stream. The video highlights the negative impact of long preroll ads on viewer retention, especially on mobile devices.

### Key Points

- **Preroll ads are common and can be long** [00:01] — When opening a Twitch stream, viewers are often shown ads first, typically 30 seconds but up to 3 minutes long.
- **How to disable preroll ads** [00:15] — Streamers can disable preroll ads via the Advertising Manager in the Creator Dashboard under Monetization > Advertising, at the bottom of the page.
- **Condition for disabling preroll ads** [00:27] — The option to disable preroll ads only works if the streamer actively places ads in their stream every 60 minutes for at least 3 minutes.
- **Increased ad intensity** [00:57] — Recently, ad intensity has increased, with the creator experiencing 1 minute 40 seconds of ads, both on PC and smartphone.
- **Impact on new viewers** [01:11] — New viewers joining a stream may face 3 minutes of ads on their smartphones, likely causing many to switch off.

### Conclusion

Twitch ads are becoming more frequent and longer, hurting viewer experience. Streamers can mitigate preroll ads by using the Advertising Manager, but this requires a trade-off of running ads during the stream.

## Transcript

increasingly absurd.  When you open a stream on Twitch , it very often happens that you are shown advertisements first. In this case, it's only about 30 seconds, but the advertisement at the beginning of the stream can be up to 3 minutes long.
option to disable your advertising for viewers before the stream via the advertising manager by going to Monetization and then Advertising on the left side of the Creator Dashboard side of the Creator Dashboard
But you can find that option at the very bottom.  Disable preroll ads; disable ads before the run ads.  And it says it again here: this only works if you actively place ads in your stream every 60 minutes, for at least 3 minutes;
then no ads will appear before your stream.  I mean, yes, this whole option with the ad manager, how many minutes should run per hour? At least three, so that the advertising before the stream is activated or
deactivated.  Yes, that's been around for a while.  However, what has become very common lately, and what didn't exist before, is the intensity of advertising.  I mean, I just have a minute and 40 seconds here, and that's
not just on the PC, but also on the smartphone.  And what happens when new viewers join your stream and have to watch 3 minutes of advertising on their smartphones? Yes, I think most people switch off.   Let
me know in the comments if you use the ad manager to disable preroll ads, or if you've noticed the frequent and very long ads you've noticed the frequent and very long ads on Twitch lately.