there's a lot of stuff around at the App Store like using Google Play and and Apple apps and stuff and ranking for specific keywords in Google using that because there's a lot of people that instead of searching for like a new bank or something they'll search for a bank app so they're trying to actually get their specific app pages as high on Google as possible and in some cases you'll see that their page has got like a million links so they're obviously doing it in a dodgy way