---
title: 'The Split Internet'
source: 'https://youtube.com/watch?v=r-h5Xxfi4E8'
video_id: 'r-h5Xxfi4E8'
date: 2026-07-28
duration_sec: 77
---

# The Split Internet

> Source: [The Split Internet](https://youtube.com/watch?v=r-h5Xxfi4E8)

## Summary

The speaker discusses the concept of a 'split internet,' contrasting public content creation with private, intimate sharing aimed at close friends. They emphasize the unique joy of creating personalized inside jokes and custom songs using tools like Lyra 3 Pro, highlighting a shift from broad audience engagement to targeted, one-on-one connection.

### Key Points

- **Defining the private internet** [00:01] — The speaker describes the 'private internet' as the space within group texts and DMs, distinct from the public internet used for the current video.
- **Inside jokes and custom content** [00:13] — The images shared are inside jokes meant only for friends, not publicly understandable. The speaker also sends fully custom songs created with Lyra 3 Pro.
- **Custom songs via Lyra 3 Pro** [00:26] — Lyra 3 Pro allows creation of custom songs up to 3 minutes long, used to send playful messages like informing a friend about a 9 a.m. arrival time.
- **Joy of creating for one person** [01:04] — The speaker contrasts the satisfaction of public posting with the unique fun of creating something intended solely to make one specific person laugh.

### Conclusion

The video highlights a growing trend of creating personalized, private content for close connections, offering a more intimate alternative to public social media sharing.

## Transcript

the public internet, which is what we're doing right now. I'm making something the private internet. This is the internet that exists in your group texts, in your DMs. And although I've made a career creating for the public
fun on the other side. Now, none of these images are going to make any sense because these are all just inside jokes of things I made just for my friends. Now, it's not just images. I've also been sending fully custom songs.
>> [music] [laughter] Lyra 3 Pro, where you can create custom songs up to 3 minutes. So, now when I'm sending Colin just a text, I can send
I told Colin I'd be there at 9:00 a.m., so I'm sending him this.
yet. That's a lie. Now, I always loved creating something, posting it, and people seeing it. But, there's something so fun about creating something with the intention of just making one person laugh.