[00:02] social media or Google, there are three zones that no one talks about, but you need to know them to maintain the success of your campaigns. The first zone, right after launching the advertising campaign, is the learning zone. In this zone, no matter how much you spend and how hard you work, you will get lower than expected returns. This is because
[00:18] the platform is testing the content and the audience to see which audience will yield the best results based on the campaign's objective. So, don't rush the advertising campaign in this zone; wait for it to reach the second zone after a few days, which is the
[00:33] maximum returns zone. Here, you will reap the greatest rewards. You will have reached a high level of optimization and reached a high level of optimization and will get the highest conversion rate for this campaign. If you decide to continuously increase the budget, at some point, you will reach a new stage or zone
[00:47] point, you will reach a new stage or zone called the returns decreasing zone. Here, your return on investment will decrease significantly because the platform has already reached all your target audiences. Therefore, reaching a new audience will take more time and cost more, and may require brand
[01:02] awareness.  And more importantly, in the third zone, the return on investment will decrease, but the profits may increase. So, for example, in the second zone, which is the highest return, you might second zone, which is the highest return, you might make an advertisement for 10,000 and sell for 400,000, so you have a
[01:15] conversion rate of four. And in the third zone, you might make an advertisement for 100,000 and sell for third zone, you might make an advertisement for 100,000 and sell for 300,000. Here, the conversion rate is three, but the profits of the 300,000 may be higher than the profits of the previous 400,000. Ah.