[00:01] own store up and your first ads running. And want to be very careful with that drop shipping videos start lying to you. Nobody can promise you'll be profitable [music] selling you something. The honest version is this. Most beginners
[00:15] don't fail because the model's broken. They fail sitting in front of a dashboard that says that they spent 80 bucks and made nothing with no idea if or when to stop. So, this video is for the person starting from nothing who
[00:28] screen. We're going to go through the whole thing, every step of it on screen with one rule the entire way. You don't spend a dollar until you've seen real proof. Let's get into it. So, before you build a store, before you buy a domain,
[00:41] before any of that, the first thing is figuring out what you're going to sell. whether the rest is even worth doing. Not the store, this [music] part. And I'll say it again, not the store, this part. Almost everyone gets it wrong the
[00:54] same way. They treat product research like a slot machine, right? They open up up this week and then they grab the thing at the very top. Then they're confused when it dies a month later. But
[01:06] product got too saturated. It's that they picked a moment instead of a problem. And I want you to think about the stuff that blows up off of a trend. The toy everyone had over summer. The gadget that's all over your feed for 3
[01:19] What happens is that everyone piles in, everyone makes a little bit of money, and then it's gone because nobody needed it. It was a moment and once the novelty it. That's the stuff that everybody's fighting over. A thousand people chasing
[01:33] the same short window. Now, for example, take back pain from sitting at a desk all day or a dog that keeps shredding the couch or a baby that won't sleep last year. Those are problems today [music] and they'll still be problems 2
[01:46] years from now, right? the demand doesn't dry up because the problem I want you drawing on everything that you look at. Is this a moment or is this a problem that's not going anywhere? The moments are the saturated traps. The
[01:59] finding those problems is actually way simpler than most people make it. And I It's like walking into a hardware store, right? You don't ask the guy what is his bestselling tool this week. That would be stupid. You tell him you're trying to
[02:13] hang a heavy shelf on a brick wall and he points you to whatever may solve that problem. Whatever hangs up that shelf. That's how people buy when they've got a problem, not the product. And the same concept online. You're not googling the
[02:28] most popular product right now, right? You're typing in the thing that you're problem and that's the headsp space to be in when you go looking. And you see sense now. So, let me show you the fastest way I found to do it. If you're
[02:44] conditioning, and it's completely free. You want to open up Instagram. A fresh to do it, but your normal one is totally fine as well. And every time a product ad shows up, engage with it. So, you can like it, you can click that shop now
[02:58] mind, you're not buying anything. You're you are a buyer. And what's going to happen if you do that for 15 to 20 minutes, your feed is going to change into nothing but product ads. All the
[03:12] right now. Now, the part that really matters is don't scroll looking for cool products. Scroll looking for problems. Now, for each one, you want to ask what it fixes and who it's for. If you can't answer that fast, just simply skip it.
[03:25] And you're specifically reading for intent, not hype. Now, the people that are truly buying are very clearly giving themselves away with the specifics, right? Someone that's asking, "Does this work through a thick wall or will it
[03:39] work through a thick wall or will it hold up to a 90 lb dog?" is already their own pet. And then someone who's gripping about what they've already tried, right? I've gone through three of these and they all broke is sitting on a
[03:53] And that's who you're looking for. The one word hype and the likes are just anyone's reaching for their credit card. All right, so now you've got a product that solves a real problem and you've seen it in the comments. People who
[04:06] clearly need it, not just people that are saying that it looks cool. That's a very strong start, but it's not enough to start spending money quite yet because interest and proof are two different things. People will commit all
[04:18] day on stuff they're never going to buy. Now, a pack comment section tells you that people are paying attention, but it doesn't tell you if anyone's actually pulling out their credit card. So before you spend a dollar, the product has to
[04:31] clear one real test. Is someone already making money on it right now? Not could this work, but is it working today? Now, let's just say hypothetical, the thing that you landed on, what you want to sell is mouth tape. The stuff that you
[04:44] simply put on your mouth at night so that you breathe through your nose around and you come across one of the bigger brands doing it, like for example, hostage tape. Now, on the surface, doesn't sound like too much,
[04:57] makes them worth a closer look. They've been running ads, as you can see right here on their Meta ad library for months and months from April, March, June, May, all kinds of different variations, different video ads, different image
[05:12] ads, different text copies, and no one's going to run this many ads for this long learned how much this mattered the expensive way when I started. I chose to
[05:24] sell wireless iPhone chargers, not because I'd checked anything, but was something that I would personally Very revolutionary. I would buy this." So, I ran my first ad. I got my first
[05:37] sale on day one, surprisingly. And that was it. After spending hundreds of dollars on Facebook, so this looks cool and this makes money are not the same sentence. The whole point of this step is to never put yourself in that spot.
[05:51] So, here's what you're looking for in there. Ads. So, videos, images, carousels that have been running for 2 to 3 weeks or more and are still active today. That's your proof. Facebook ads, they tend to bleed money fast when they
[06:04] don't work. So, nobody just going to keep them on for months out of the still up, it's making them money, which means that people are buying the thing you can look at how many different stores are running the same product.
[06:17] Now, if it's only a few, say 2, three, four, maybe five, and they're just starting to ramp up, that is a good spot to be in. You're early enough that there's still room for you. But if you're seeing 15, 20, 30 stores all
[06:30] running the same thing, it's probably too late. It's probably too saturated. margins are getting chewed up and you're just going to be better off moving on to most people get wrong is on the other end of it. So, if you go looking and you
[06:45] can barely find anyone running ads for it, believe it or not, that is not the open lane that it may look like. It usually just means two things. Either money in it. So, you're not trying to find something that nobody's touching.
[06:58] You want to have a handful of people that are already making it work with enough room left for you to get in as well. That's kind of the middle ground that you're looking for. So, that's what you're running every product through. Is
[07:10] this a real problem or just one of those things that blows up and disappears in a showing that they need it, not just liking it? And then can you see someone room for you to get in? And the second that product checks all three of those,
[07:24] building a store for it. Okay, now building your store is where people waste most of the time for the least payoff. The only thing to keep in your head this whole part is going to be speed. Most people sink 2, 3 weeks here
[07:36] comparing Shopify, comparing Wix, nudging colors around when none of that is what makes the sale. I want you to think of your store like a cashier. It's card, and nobody's doing that for a setup that looks halfbuilt. So, it's got
[07:50] doesn't have to take [music] you weeks to do it. So, the first thing you want to get on Shopify, there is a deal right now where you can get it for a dollar sure to leave a link to that below. Now, once you've signed up, you got an
[08:03] account. The part where a lot of people overthink is making it look legit. They figure that means that they need to hire a designer grinding at their laptop for tool that I've been using. It's called Zip Store. It is literally the best of
[08:16] its kind. You simply throw in your product or competitor store and it builds the whole thing from scratch tailored to your specific product and your target audience. Now, make sure to leave a link to an extended trial so you
[08:30] guys can use this. Now, let's just say that I do want to go ahead and sell that mouth tape product, right? I'm going to find my competitor brand and I'm going to simply take the link of the product page and I'm going to go into Ziptore
[08:44] and simply copy and paste just like this and then press build my store. And then, as you can see right here, it's built out a product score. From here, we're just going to press create my store. You just want to sign up right here. use the
[08:57] Shopify. And then from here, we can select which product images that we want to insert. And for now, we can just select them all. For the sake of this example, we'll go continue. You just choose your language right here. I'm
[09:11] select our target audience. So, someone that we're trying to speak to directly, select this one right here. The communication style, how it's going to store itself. Let's just go with this one. And then it's going to start
[09:27] creating our store. All right. And just like that, it has already built out the first draft of our store within like 10 seconds. So to show you around how to go about editing this on the left hand side, you can see that we can change up
[09:41] the color palette and go with more of this minimalist look, the professional look. Fonts, you can change up the font, the elements. I can add in this brick style. I can go with classic. I also have different icons right here that I
[09:53] can select. I can select emojis. I can go in and also add sections. So you can sections and then it'll give you a brief preview of what it may look like on a store. So if we decide to do comparison table, we do something like an us versus
[10:08] them. I can go and actually select this and I'll insert it. You can see right here we can add in countdown timers like this. We have our us versus them right here. You would just change the image to your brand and then you would put others
[10:22] or competitor brands just like that. So, this as of now is what the product page looks like. We can take a look on mobile like this. Now, here I can change different images. It pulled the images from the main competitor, but it'd be
[10:35] really easy to just change these up with AI. It already creates these AI images that it slots in, but you could just use Nano Banana and go ahead and make adjustments and and have it create some really nice renders based off of your
[10:48] main competitor right here. So, I can select that as the first image. I can go in with the second one, play around with it a bit. It also builds out a homepage, because you're going to be directing most of your traffic to your product
[11:02] page, but it is nice to have. Again, you can make any adjustments here. Now, if to be a collection of all of your products. So, now that this is the product page, if I want to add another product, it's super simple. You just go
[11:15] down here, you go to product page, add a product, and then I can add manually like this. So, let's say that this product is another variation that we want to sell. We can use them as an example. And then we simply just copy
[11:29] and paste submit. And it's going to do the exact same thing it did with this out entire product page for this new variation, which would be the nose adjustments, hopefully you haven't taken
[11:42] happy with what you have, and you want to get this new theme, this updated theme onto your own Shopify store that you've just created, you just go back over to Shopify. You copy the URL at the top. You go back into Zip Store. We go
[11:56] to connect store. Now, because you've already created Shopify account, we're just going to select my existing store. We paste it in just like this. Install install the app. We press install. It's going to be connecting to Shopify.
[12:09] Shopify store has been connected successfully. All right. Now, all we have to do now is press publish store just like so. It's publishing onto our successfully. So, we just double check.
[12:22] Go into products. See that that product has successfully been added right here. We can change the title of it. You can change the description, the pricing, and that's all going to reflect on your own online store. So, we go to online
[12:34] stores. Then we go to edit the existing theme. And now we'll see that our theme has properly been pasted over to our Shopify account where that we can then use it and people can now buy from this nice theme. Now there's one thing that a
[12:48] good-looking store still won't fix on its own and that's your URL. Now out the box, your URL is still going to look something like what we have right here, which is this random string of letters.mmyshopfi.com.
[13:02] So, by the time that someone clicks through and sees this, you've kind of lost them before they've even read a word or seen what your store looks like. unfinished, like someone just put this together 5 minutes ago, not a store
[13:14] that's been opened for business and that's reputable. And people simply don't put their card into something that looks halfbuilt. So, we can fix this in about 2 minutes with a real domain. I personally like to use store domains.
[13:27] Now, when someone lands on your hypothetical brand.store, there's no confusion about what they're looking at because it's literally your brand. They right? You'll see that there are a ton of different creators, big companies
[13:41] that are using storere. I mean, as you can see right here, I want to show you guys quickly how to set this up. Okay, we could say that our brand is Spartan Tape, right? That's what we came up with. I advise you to take some time to
[13:54] simply press that and then from here we can see if it's available and it is available. So we go ahead and add this to cart. We proceed and you absolutely don't need the privacy protection right here. So we just untoggle it. See it's
[14:07] 29 bucks but if you use the code Andy you apply it it's only going to be 99 no-brainer and to look fully legitimate within a couple minutes is so worth it. So you simply place your order from there. Go back into Shopify. We go into
[14:21] domains and then you just connect up your dots. Store domain with your Shopify store. Now, when someone types in spartape.store, they get redirected to our beautifully crafted store where they can go ahead and buy our products
[14:33] and everything looks legitimate, seamless, and put together properly. All is on, the whole thing looks legit. There's still one piece left before you start sending anyone to it. And that's making sure that when someone buys, the
[14:46] product gets to them without you touching anything. That's kind of one of the bigger reasons to operate on this model, not having to actually hold any where a lot of new stores, they get burnt. Someone orders, then they wait 3
[14:59] weeks, and the thing shows up in a gray plastic bag. And now you've got a dispute and a bad review. This is fulfillment. And there are two ways to want you to understand, even if you don't end up doing it yourself, because
[15:11] it's how margins really get good over time, is you go direct to the source. AliExpress or whatever fulfillment platform and then they just accept whatever price and shipping that they are given, but AliExpress is already a
[15:26] middleman. So, those sellers are buying off of the Chinese domestic platforms and then they're marketing it up to you. So, what you want to do is just go where they're going and that's 1688. It's basically Alibaba's domestic Chinese
[15:39] site and it's built for Chinese buyers. So the same product that you're seeing So the same product that you're seeing on AliExpress is often 30 to 40% cheaper on that platform. Now the catch is that it's built for people inside China. So
[15:51] to actually use it, you have to reach out to the supplier and ask if they work with an agent who handles international orders. So someone who will receive your stock, quality check it, and then ship it out to your customers. So most of
[16:03] relationship is the thing that actually separates you long term, which you're shipping lines, custom packaging down the road. and I will drop a copy and paste message template in the description with all the instructions
[16:17] that you can simply use to find your own. Now, that is the route if you want to do it all yourself. It works and it honestly is worth understanding even if you don't end up going that way because that's where the real margins come from
[16:30] with you, when you're just starting out, cold messaging suppliers and trying to figure out which agent is going to be any good is pretty brutal. At least it that's because it's a lot of back and forth before you've even made a sale.
[16:44] So, if you'd rather skip that part, I already work with an agent for my own stuff and you can just use him directly. There is no hidden costs. He's not going to be charging you to get started. You just simply message him. You tell him
[16:56] sourcing and the shipping side for you. You'll also integrate into the backend of your store and automatically insert your orders are getting fulfilled and people aren't getting mad. So, it's the
[17:08] yourself. you're just skipping the part where you have to go find a good one and scratch. So, make sure to drop his WhatsApp number below and you just tell them what you're selling. Uh, it's that simple. All right, so at this
[17:22] point, the heavy lifting is done. Your store is up, the product's sorted, the shipping's handled. The only thing missing now is people. Nobody knows your store exists yet. So, this is where we get into traffic. So getting your
[17:34] product in front of people that are scrolling on their phone that are waiting to buy your product and it's where a lot of beginners they freeze up because they think that they need to be some kind of video editor or hire
[17:46] creators or throw a ton of money at it. Believe it or not, you don't need any of almost everyone makes. They jump straight into making the ad before they even know what a winning ad looks like. So they sit down, they try and think of
[17:59] end up guessing. And that's why it flops. Not because the ad was made proven behind it. So, you don't start by making anything. You start with proof. So, go back to the brand that you validated. In our case, it was Hostage
[18:12] Tape. You pull up their ads in that meta ad library. And not just one of those ads. You want to pull up four, five, six, seven ads that have been running the longest, 2, 3 plus weeks, because those are those ads that are making
[18:25] there that have been running for a day or two. They're likely just testing they continue to run for weeks, that means that those ones are working. So paid to figure out. Now, once you've got a few of them in front of you, the
[18:40] you the same way. They lead with the same problem. They showed the product in a similar fashion. They close the same way. And that repeating structure is their formula. That's what's working for them. That's what's proven with their
[18:54] money, not them guessing around. Now, the structure is what you're keeping. That part is proven. The angle is where you've got some room to play around with. So, you can run the same angle that they're running. So, hostage tape,
[19:06] they actually lean into men and snoring, right? And there's nothing wrong with that. It clearly works, but a product just like this usually has more than one angle within it, right? Snoring is one. Couples is another. People who grind
[19:19] lighter, mouth breathers who wake up with a dry throat, those are all different doors into the same product. And the reason why I would lean into one of those alternatives instead of copying their exact angle is that the big brands
[19:33] already got the obvious one locked down, right? Hostage Tape has spent probably an insane amount of money. They've made a ton of money owning men and snoring. So, you're not going to outshout hostage tape. But the couple where one of them
[19:46] snores, the person grinding their teeth at night, those people are seeing those ads and they're feeling like it's not quite talking to them. and maybe they don't even know that that product would work in their specific situation.
[19:59] You just have to verbally visually tell them that. And that's your opening. And an opening like this is way easier to get traction than a head-on fight with a already accumulated an insane amount of data. So, you take your structure and
[20:13] you run your own angle through it with that same skeleton, just your own spin on it. All right. So, there's one more thing to set up, and it's the one almost everyone puts off. And a big reason a lot of people stall out and can't push
[20:25] past a few thousand a month. Now, it's not because their products stop working, but because of how they treat the people who buy their products. Because there's really two types of customers. Someone who buys once and you never hear from
[20:37] again, and someone who comes back. And if you got no way to reach people after they already buy, every customer is the first kind of customer by default, right? They saw your ad, they bought, and that's the end of it. Even though
[20:49] someone who already bought from you is way more likely to buy again than a the whole game is bringing those people back. And the way to do that is through email and SMS. And you can think about it like this. The first sale just pays
[21:02] for the ad that got them. Every sale after that is basically pure margin because you're landing in an inbox that you already own. You're not spending any that's deciding whether or not you see them. And businesses that use email and
[21:16] SMS, they see around $79 back for every dollar that they spend. And there's also a sharper edge to it for you. The people on your own list all bought your angle. you've built around. So that list isn't just buyers. It's a group of people who
[21:30] already know what to sell next. So let me show you the easiest, most efficient the tool that I use for Omnis, I'll make sure to leave a link to it below. It's cool because they include email and SMS and then it also integrates into your
[21:43] Shopify store. So, all you got to do is press start for free. And then from Shopify. Then, we just go back to the Shopify store that we've created. We copy the URL at the top, paste it in like this. We just press log in. And
[21:55] then, you simply just put in your information just like this. Press add in your brand assets, if you have a logo, if you have specific colors that to do this later. All right. So, once you signed up, this is what the main
[22:10] to give you some recommendations of what to set up first. Now, our first recommendation is going to be to set up that welcome popup. That's what this is. Collecting subscribers on your website. So, we're just going to go ahead and do
[22:23] it. So, we'll go ahead and press launch signup form. Now, what this is is we're going to offer our customers a discount code just like this in exchange for to do this is one because it's going to incentivize them to make their first
[22:37] discount in exchange for their email, which we can then use for marketing purposes later down the line. Now, you can adjust the layout, the colors right here, the text style, however you may like, whatever you think fits best with
[22:51] there's a progression bar. This is what it looks like for the initial popup. So, the step one before they put their email in. Once they put their email in, they step two will look like. We're going to get their phone number to then again use
[23:07] as use for marketing purposes. After they do that, this is what the success looks like the subscribe. And again, you can change this however you like. I personally like to keep it pretty basic and just run it as is. If you want to
[23:19] change the discount from 10 to 15%, you can do that as well. Now, if you're happy with what this has built out for you, you then press enable form. And you can see here it prompted us to upgrade our plan. Uh there's a 30% off discount.
[23:32] starting, if you don't have more than 250 contacts right here, you'll just stay on free. If you have more, then you would just upgrade. So for most of you, just go with that for now. We'll go continue. And that form has now been
[23:46] enabled. So we are now collecting emails and phone numbers that we can then use later down the road. Now the next thing that we want to do is create a welcome workflow. So we'll just do this right now. And this one's super basic, but it
[23:58] does make a big difference in terms of getting that person to finally get if they forgot or if you know they're kind of hesitant. So, right here, we'll Greet every new subscriber with a ready-made welcome email that has a
[24:13] discount code as a reward for subscribing. So, this is for people that opted into that initial popup. If they left for, you know, a day or two, we can see that we can add in a discount, an additional discount. So right here,
[24:25] let's just say it's 15% and we simply start workflow and that will be working on autopilot for us to recover people that might be somewhat hesitant. So we'll continue to stay on free like that. Now the next thing that I want to
[24:38] campaign. So we'll just press create email campaign. Now if we have something important that we want to broadcast to our audience, whether it's a Black Friday sale, whether it's Mother's Day sale, Father's Day is coming up soon, we
[24:52] could just do something like this. Father's Day 30% off. 30% off for Fathers. Or we can have AI do this for us. Go like this. Modify the prompt. A rephrase. And then it'll give us some options. 30% off for Father's Day. Don't
[25:05] wait. That actually sounds pretty good. Sender's name. You're going to put your going to put your own brand. And then you put the preheader. We could have AI kind of come up with something. Celebrate. Just like that. The campaign
[25:18] name. This would be Father's Day. And this is for your own reference. Nobody would go like that. This is what it will look like on the preview. Choose email templates as the next option. And then here we can go in and search for exactly
[25:33] Fourth of July, holidays and celebrations. Right now I can look for Father's Day. Now we can choose which one that we like best. We could use this template. And then again we have any customization options with the template
[25:47] that it has given us. We have our products. We can insert our products just like so. It's going to show us what it looks like on desktop versus mobile. And then if we built this out to the standard that we are happy with. We go
[25:59] standard that we are happy with. We go ahead and save and choose recipients right here. We can create various segments. We can also send it to all of our subscribers. And if we go in and create segment, you'll see that there's
[26:11] all these different options for various segments. people that are celebrating a birthday, people that have added the product to the cart but didn't place an order. So, we can use any of these segments as targeting options. You can
[26:24] see it's already built this out for us cleanly. We can save that. Go back in here. We'll select the one that we've created. Review the campaign. We can because this is a brand new store, I'm not going to have any customers that
[26:37] have done so. But if you do, then you can do that. And then I can just send at any time that I like. I can schedule it or I can send it right now. All right. You're doing a great job. Now, this last part is the one that decides whether you
[26:50] keep your money or you hand it all back to Facebook. And that's reading your own data, which is probably one of the most important skills in this whole thing, and almost nobody learns it. What most people do instead is they open up
[27:02] and then they ignore everything else. So, when sales drop or if they hit a ceiling, they've got no idea why or what happened. They do know that something's wrong. they just can't see what. So, they start either killing the ads,
[27:15] they're changing the product page, they're throwing out coupons, discounts, worse. And what trips most people up is that sales on their own, they don't tell you if the business is working. You could be doing a ton of sales and still
[27:27] be losing money if you're not watching the numbers underneath all that. So, let if you are new to this. The first one is going to be your click-through rate. the ad is doing its one job and that's stopping the scroll and getting people
[27:41] to your store. And for e-commerce, the average is going to sit somewhere around one and a half to 2%. So if you're above a two, your ad is doing really well. If you got 3%, you've got a really strong ad. But if you're sitting under 1%, the
[27:54] ad just isn't landing. And that is your sign to test new ones. Now the second number is your conversion rate. So out of everyone who clicked your ad and landed on your store, how many of them bought something from your store? So for
[28:06] most stores that lands somewhere between 2 to 3%. Now if you're coming in under telling you. It's that people clicked, they showed up. So the ad did in fact do them away. So this could be due to the photos. It could be due to the
[28:21] that just doesn't feel trustworthy enough yet to get them to buy. And together. If your CTR is healthy, but your conversion rate is low, you've got people that are walking in and then walking right back out. So, the
[28:34] traffic's clearly fine, but it's the store that's leaking. And the last this is just what you're paying in ads to get one sale. So, if you spent $25 on ads and you get one order, your cost per purchase is effectively going to be $25,
[28:49] right? So, you'll see it in the ads manager as cost per result. It's matters a lot because the sale costs more than just the ads. So, let's just say that you're selling the tape for $35 and the product plus shipping runs you
[29:02] about $10. is that leaves you $25 of room. So, if it cost you another $25 in ads to get the sale, you're basically working for free. Everything came in and then went right back out. So, what you want is that number sitting around half
[29:16] the room that you've got. So, for example, somewhere around 12 to 13 bucks than that, then you're going to be making more money. And now, you're keeping real money on every order. Now, again, these are the three. The CTR
[29:28] conversion rate tells you if the page works. And the cost per purchase tells you if the business works. Now, when all three of those look good, that is when process. And if you take one thing from that tape company that we followed, all
[29:42] video, there was nothing special about the tape. It's tape. What made it work watched every piece of it get broken down. So, remember that wireless charger story from earlier, the one that I spent hundreds of dollars for one single sill?
[29:55] lost all that money. It wasn't that I didn't know the steps. It's that when the numbers started coming in, I had nobody to ask. So, was the cost per day or do I kill it? And I just kept spending money hoping that things would
[30:09] and my team fill. We work with a small group of people one-on-one wherever you're at in this journey. So, if you don't have a product yet, we help you then once you're running, we're in the numbers with you making the calls. So,
[30:22] you're looking for that kind of support, I will leave a link below for you guys to apply. But whether you do this or not, go do that first step tonight. Open products the way that I showed you at the beginning because that tape company,
[30:35] they started with one plain product and a real problem. And that part you can go for watching. I'll catch you in the next one. Peace.