Kallaway

How to Make ANY Topic Addictive on Social Media (The Illusion of Novelty)

Published 18 Jun 2026 · 27 daily observations recorded · last updated 2026-09-29

Views
96,060
Avg views / hour
39.0
since publish (lifetime average)
Recent velocity
15.1
+363 views over 24h (2026-09-28 → 2026-09-29)
vs channel baseline
1.7×
Channel median
56,672
over 45 comparable videos

Recent growth

Last 7 days
+2,934 views
measured 2026-09-22 → 2026-09-29 (168h)
Last 30 days
+20,113 views
measured 2026-08-27 → 2026-09-29 (792h)

Performance history

Every observation TubeSum recorded, plotted as measured.

Views over time — 27 observed points, 67.2K to 96.1K views 0 33.6K 67.2K 101K Aug 5, 2026 · 67,172 views Aug 7, 2026 · 68,029 views Aug 10, 2026 · 68,953 views Aug 17, 2026 · 72,467 views Aug 27, 2026 · 75,947 views Sep 1, 2026 · 79,352 views Sep 4, 2026 · 82,273 views Sep 7, 2026 · 84,334 views Sep 11, 2026 · 87,120 views Sep 12, 2026 · 87,768 views Sep 13, 2026 · 88,155 views Sep 14, 2026 · 88,739 views Sep 15, 2026 · 89,224 views Sep 16, 2026 · 89,845 views Sep 17, 2026 · 90,569 views Sep 18, 2026 · 91,160 views Sep 19, 2026 · 91,675 views Sep 20, 2026 · 92,168 views Sep 21, 2026 · 92,676 views Sep 22, 2026 · 93,126 views Sep 23, 2026 · 93,560 views Sep 24, 2026 · 94,076 views Sep 25, 2026 · 94,530 views Sep 26, 2026 · 94,908 views Sep 27, 2026 · 95,322 views Sep 28, 2026 · 95,697 views Sep 29, 2026 · 96,060 views Aug 5 Sep 16 Sep 29

Based on 27 observations · last observed Sep 29, 2026 · straight lines connect consecutive observations — TubeSum does not measure the days between them.

All observations

The same points the chart plots, as exact numbers. Gaps mean no observation was taken that day.

Date Views Avg views / hour Channel median
2026-09-29 96,060 39.0 56,672
2026-09-28 95,697 39.2 56,672
2026-09-27 95,322 39.4 56,672
2026-09-26 94,908 39.7 56,672
2026-09-25 94,530 39.9 56,672
2026-09-24 94,076 40.1 56,672
2026-09-23 93,560 40.3 56,672
2026-09-22 93,126 40.5 56,672
2026-09-21 92,676 40.7 56,672
2026-09-20 92,168 41.0 56,672
2026-09-19 91,675 41.2 56,672
2026-09-18 91,160 41.3 56,672
2026-09-17 90,569 41.5 56,672
2026-09-16 89,845 41.7 56,672
2026-09-15 89,224 41.9 56,672
2026-09-14 88,739 42.2 56,672
2026-09-13 88,155 42.4 56,672
2026-09-12 87,768 42.6 56,672
2026-09-11 87,120 42.7 56,672
2026-09-07 84,334 43.5 53,568
2026-09-04 82,273 44.0 53,568
2026-09-01 79,352 44.1 53,555
2026-08-27 75,947 45.3 53,555
2026-08-17 72,467 50.5 57,562
2026-08-10 68,953 54.5 57,562
2026-08-07 68,029 56.8 57,562
2026-08-05 67,172 58.5 57,562

Content analysis

Transcript, chapters and structure for this video live on its analysis page — performance and content are separate documents on TubeSum.

Read transcript & analysis →