Modern Millie

Why Some Instagram Reels Explode (and Most Don't)

Published 8 Apr 2026 · 27 daily observations recorded · last updated 2026-09-29

Views
35,849
Avg views / hour
8.6
since publish (lifetime average)
Recent velocity
7.4
+178 views over 24h (2026-09-28 → 2026-09-29)
vs channel baseline
1.2×
Channel median
29,654
over 40 comparable videos

Recent growth

Last 7 days
+1,085 views
measured 2026-09-22 → 2026-09-29 (168h)
Last 30 days
+5,384 views
measured 2026-08-27 → 2026-09-29 (792h)

Performance history

Every observation TubeSum recorded, plotted as measured.

Views over time — 27 observed points, 27.4K to 35.8K views 0 12.5K 25.1K 37.6K Jul 31, 2026 · 27,446 views Aug 5, 2026 · 28,119 views Aug 10, 2026 · 28,711 views Aug 17, 2026 · 29,382 views Aug 27, 2026 · 30,465 views Sep 1, 2026 · 31,248 views Sep 4, 2026 · 31,892 views Sep 7, 2026 · 32,363 views Sep 11, 2026 · 33,237 views Sep 12, 2026 · 33,378 views Sep 13, 2026 · 33,490 views Sep 14, 2026 · 33,655 views Sep 15, 2026 · 33,822 views Sep 16, 2026 · 33,970 views Sep 17, 2026 · 34,193 views Sep 18, 2026 · 34,360 views Sep 19, 2026 · 34,477 views Sep 20, 2026 · 34,573 views Sep 21, 2026 · 34,685 views Sep 22, 2026 · 34,764 views Sep 23, 2026 · 34,913 views Sep 24, 2026 · 35,061 views Sep 25, 2026 · 35,247 views Sep 26, 2026 · 35,385 views Sep 27, 2026 · 35,524 views Sep 28, 2026 · 35,671 views Sep 29, 2026 · 35,849 views Jul 31 Sep 16 Sep 29

Based on 27 observations · last observed Sep 29, 2026 · straight lines connect consecutive observations — TubeSum does not measure the days between them.

All observations

The same points the chart plots, as exact numbers. Gaps mean no observation was taken that day.

Date Views Avg views / hour Channel median
2026-09-29 35,849 8.6 29,654
2026-09-28 35,671 8.6 29,654
2026-09-27 35,524 8.6 29,654
2026-09-26 35,385 8.6 29,654
2026-09-25 35,247 8.6 29,654
2026-09-24 35,061 8.7 29,654
2026-09-23 34,913 8.7 29,654
2026-09-22 34,764 8.7 29,654
2026-09-21 34,685 8.7 29,654
2026-09-20 34,573 8.7 29,654
2026-09-19 34,477 8.8 29,654
2026-09-18 34,360 8.8 29,654
2026-09-17 34,193 8.8 29,654
2026-09-16 33,970 8.8 29,654
2026-09-15 33,822 8.8 29,654
2026-09-14 33,655 8.8 29,654
2026-09-13 33,490 8.8 29,654
2026-09-12 33,378 8.9 29,654
2026-09-11 33,237 8.9 29,654
2026-09-07 32,363 8.9 29,154
2026-09-04 31,892 8.9 27,931
2026-09-01 31,248 8.9 27,931
2026-08-27 30,465 9.0 27,931
2026-08-17 29,382 9.4 25,888
2026-08-10 28,711 9.7 25,888
2026-08-05 28,119 9.9 25,888
2026-07-31 27,446 10.1 25,888

Content analysis

Transcript, chapters and structure for this video live on its analysis page — performance and content are separate documents on TubeSum.

Read transcript & analysis →