How to Batch a Month of Content in One Hour – Updated Guide & Free Content Calendar

[00:02] content across two YouTube channels two Instagram channels Tick Tock and an email newsletter now you might be thinking my gosh this girl must spend creating content and you would be surprised to find out that that is not

[00:16] the case in fact I spend on average about four hours per week creating content and that includes everything from ideation prepping my content to my content being scheduled and ready to be published now if you're thinking

[00:29] absolute cap there's no way that she manages to get that much content created not be mad at you for not believing me but the truth is I batch my content and content in a short period of time and that is how I'm able to remain

[00:42] consistent across multiple social media channels so if you would like to learn how to achieve something similar stick with me because this is my updated complete guide to batching your social media content also this video is brought

[00:54] to you by HubSpot more on them later alright first rule of batching is that I I see a lot of people make is they hear me talk about batching because up about it they hear me talk about batching and they're like Jade I tried

[01:07] and it was too hard and it didn't work and I'm like my love you tried to batch too much at once we can't go from never batching content and creating content on a fly so literally being like selfie caption post we can't go from that life

[01:22] to batching months worth of content like that I like to think of it like a muscle like you have to really train it and exercise it before we get to the point content in advance so with that in mind we want to start small for most people I

[01:35] recommend you start by batching one weeks of content in advance so that is your first goal you're going to try to come up with ideas plan create and schedule one week's worth of content on your respective social media channel in

[01:49] channels this whole process that I'm taking you through Works across every single social media channel however if you are just starting out with batching social Channel at a time because again if I'm telling you to batch one weeks of

[02:02] every social media channel known to man that is still going to be a lot of do one social media channel at a time and one week of content in advance just to stick with just one week in advance because maybe that works really well for

[02:18] increase the amount of content that you're batching so actually you have a completely up to you and you'll figure out what type of Creator you are and which works best for you once you get in a good habit of batching your content

[02:30] okay so next we're going to schedule our batching sessions now I know I keep on reason why is because I've spent a lot of time working with a lot of creators mistakes that a lot of creators make and I just want to call them out so that you

[02:44] don't make the same mistake so when it comes to this section the mistake that people often make is that they don't schedule time to batch every single part of the content creation process so what normally happens is that someone says

[02:56] content in advance I'm going to set aside for four hours on Sunday to create all of the content the mistake is that we've not isolated all of the tasks that that amount of content it's not as simple as just sitting down for four

[03:10] the ideas we've got to plan the content out we've got to film it and we've got to edit it and if you try to do all of that in just that four hour sitting you're going to be tired or you're just not going to get everything done you'll

[03:22] like you've not accomplished anything and you'll feel more frustrated than batching doesn't work for you so what we're going to do instead is we're going to isolate the different things you need to do as part of content creation and

[03:35] periods of time to do each of those things so the first thing that you might want to schedule is time for ideation now in a moment I'm going to talk to you actually don't think it makes sense to sit down for an hour to come up with

[03:47] to be creative when you're doing it that way but in case that works for you you radiation you then want to set some time aside for planning usually if you're need like an hour at least plan that content so you've got your ideas but now

[04:02] plans you then need to schedule some time for production so that's creating course scheduling and I'll break down all of these elements in a lot more biggest reasons why isolating this task is just going to really really work for

[04:16] you it's because it's going to allow you to benefit from something called Flow State now flow state is essentially when you're in a state of flow Joe what I time I say a word and then to explain what the word means I just say the word

[04:29] again like with a different infliction come on Jay do better essentially what it's describing is when you're in like the Zone when you're doing one specific task and one task only and all distractions are eliminated and you're

[04:42] to create your best work and be super efficient with that work so when you're complete all of those tasks make sure that your environment is distraction off you're not like in a really busy cafe or something unless that also works

[04:57] want to benefit from really getting into that flow State okay let's talk about important part of batching your content ideas for your content on a regular basis especially when you're ready to

[05:11] thing you want to happen is to set yourself up to sit down and start realize that you actually don't have any good ideas we've all been there okay so how do you ensure that you have got a constant stream of ideas running to you

[05:25] ready to go the second you're ready to put them to good use well the trick to ideation is that it is continuous so this is actually more of a habitual thing than like a sit down and focus on it type of thing and what I mean by that

[05:40] ideas come to you at the most inconvenient times like in the shower going for a walk on the treadmill like I mean please let me know in the comments my ideas come for me right and there's actually been a study to say that you

[05:54] ideas when you're not focusing on coming up with ideas because your brain is more don't quote me on that because that's not the scientific reason but I'm pretty sure I heard someone say that once so with that in mind what you need to do is

[06:07] get in the habit of having something accessible where you can add your ideas whilst you're on the go so if you are like an iPhone Apple kind of person then you'll be able to use your notes app and it will integrate from your laptop to

[06:20] able to add to your notes whilst you're on the go you can do the same thing with like Google Drive and various other note applications as well the most important you're on the go like I can't stress this enough you don't want to have a

[06:33] wait until I go home and fire up my computer we need to be able to add it need a running list of ideas that you want to be adding to as a habit moving forward if you're someone who's like great but these ideas aren't coming to

[06:47] practice the habit of putting yourself in your audience's shoes even when mindlessly every now and then stop and think to yourself if I was my target audience right what would I want to be seeing on social media how would I react

[07:02] to this YouTube video how would I react to this Tick Tock or this real the more in your audience's shoes the easier it will be for you to come up with content let's move on to planning and I'm excited for this section because I have

[07:14] a free resource that you're going to love and that is going to be super super useful for you this resource is brought to you by a HubSpot you know how much I courtesy of husband and it's essentially a Content calendar so I told you it

[07:27] planning section of your batching process essentially what we're doing is you've written down and we're breaking those out so that we know when we want idea of what that content is going to actually involve which is why a Content

[07:42] calendar brought to you by HubSpot is going to be super super useful for you using hubspot's calendar is going to allow you to do a few different things coordinate campaigns it will make it easier for you to grow your audience

[07:54] extend your reach it will also make it easier for you to scale your social course boost your productivity now this template is useful for everyone social media channel or if you're ever planning to be on more than one social

[08:07] media channel essentially when you've got multiple channels you're juggling a speaking of a personal experience that's hard like if you guys tried juggling am used to dance I'm not going to put myself in the uncoordinated bucket I'm

[08:21] coordinated juggling is difficult though so this template is fully customizable social media content in advance across multiple different channels it's easy to use and it even gives you some useful tips along the way as you plan

[08:35] your social content I recommend once you download this calendar you bookmark it you share it with your team if you have other people who help with your social media presence of course the link to download this calendar is available in

[08:47] brought to you by HubSpot so make sure you grab it so now that you've got your and you're planning out all of your content what you now need to do as part of the planning process is actually to take each individual content idea and

[09:01] break it out and make sure you've got everything you need before you go into production so for example if you're creating any formal video content it's a tick tock or real whatever it might be you want to make sure that in

[09:14] video you've also broken down what the going to talk about a certain subject make sure you've done your research and you've written down the prompts for your video if you're doing a vlog make sure

[09:26] you've already identified the purpose of the Vlog or what the most entertaining is going to be and make sure you've put some thought behind how you're going to the different scenes that you're going to capture right put some work into

[09:39] planning the actual video because your future self will thank you so that you then you're like right we've all been there we want to avoid that so by planning your content in a bit more detail you'll be able to

[09:53] avoid that and this also is relevant for when you're creating like Graphics or going to go out and do a photo shoot then make sure you figure out where additional lighting with you if you're a fashion Creator are you going to bring

[10:06] like all of that stuff with your graphics like say you're going to create some graphics for Instagram okay well what are those Graphics going to say yes you have the idea for the carousel but have you actually written what each

[10:18] Carousel was going to say yet so really plan everything out to the most detail your future self will thank you all right so let's move on to the fun part production this is where we're actually creating the content and this is usually

[10:30] session is they're like oh I'm just gonna sit down with my camera when are multiple things we need to do before we even get to this point so now that we're here what we want to focus on is actually producing the content and the

[10:42] all the content is that hopefully this section is really fun and easy for you let your personality flow now even if you don't want to do the other steps really recommend that you do even if you don't want to do those batching your

[10:56] schedule is one one of the most me tell you why if you're like me you need to get ready and let me tell you film ready is not the same as day-to-day life ready for me so me getting ready to

[11:09] film is a bit of an effort and I want to only do it once and film a bunch of setup and you might have a similar situation I've got lighting I put thing for me to do I've got to stand on my chair my chair has a wobbly leg I

[11:24] my leg it's like a whole ordeal I don't want to do that every day I want to do just get it done in one batch right mindset so when you're in a position where you actually feel like showing up

[11:37] on camera because I know for a fact that most of us don't feel like being on camera all the time the people who do are usually very successful creators but for most of us we actually need to be in the right frame of mind so when you are

[11:49] it batch a couple videos in one go and really make the most of this energy that is my second YouTube video that I filmed and I'm about to film another one immediately after this because I'm feeling good the energy is Flowing I've

[12:02] it the same goes for when you're creating Graphics right so when you're written out all the stuff that you might want to put on this Carousel or graphic your time that you spend actually designing that graphic so you want to

[12:16] spend an hour a week or a month getting your canva up and taking all the text down during the planning phase and actually putting that into a template designing it so that that's ready to go in batches too so the batching is

[12:29] video alright so the next stage is editing which this part is more specific to video creators and I just need to put a huge caveat here I have a video editor and I have never pretended otherwise okay I'm not going to sit here and be

[12:43] minutes and then it's ready to go I don't most of my content is edited by my video editor the only editing that I do nowadays is if it's very like light touch editing for like I don't know a program that I run or something or if

[12:56] I'm editing like a real I tend to do a lot of my real that aren't cut Downs of my YouTube videos by myself now so I do that editing on at my Tick Tock I do is done by my video editor shout out to you Jamie now that doesn't mean that I

[13:10] because I did used to edit my own videos for about eight months whilst I was doing a bunch of other businesses as well so the thing that used to really helped me was you guessed it editing in batches so setting aside a period of

[13:23] the longest chunk that you need to set time aside for especially if it's like a period of time where you've got no distractions and you're just in the you're new to editing and you're trying to get used to things like the shortcuts

[13:38] you can really immerse yourself in the process of editing when you give actually do that right a final tip that really helped me and this is going to be laptops because when I first started this channel my old laptop was old it

[13:53] flight every time I try to edit a video on it export your videos overnight because exporting your content when you're editing it using something like iMovie or you know just some kind of

[14:05] laptop have a mental breakdown and it can make editing any other videos almost impossible so save them and then export them overnight last but not least scheduling this is another step that I feel like is missed quite often it is

[14:19] your content and edit it and have it saved in a folder good to go a lot of us ahead of time because when we schedule our content ahead of time our content goes out without us having to do anything and that is usually what we

[14:33] need in order to remain consistent so my social media content for example let's take the Creator project this is my second Channel that I launched about two projects Instagram Channel all of my content is scheduled out in advance I

[14:46] literally scheduled a minimum of one month out in advance and it goes out automatically without me having to lift a finger The Only Exception is my Friday posts which are the story of the week which obviously I can't batch because it

[15:00] but everything else is like scheduled good to go well in advance I'll put a case you want to check it out to schedule your content now Pro tip for this one before we wrap up is captions right if we really really want to get

[15:14] really want to get good at scheduling our content don't leave anything to of your content including your captions on Instagram write your captions down already so they're good to go on YouTube write all your descriptions down on Tick

[15:29] Tock create a draft already write your caption and already add the cover photo content to go live you do not have to think about a thing it either goes out automatically or you press publish yourself but you don't have to come up

[15:42] with a caption on a fly because if you do have to do that let me tell you right frequently because it will become a barrier you'll be like oh I've got to else to do and then you just won't post it so all of that prep all of that

[15:55] to waste all right my loves that is my updated guide batching please give this video a like and also maybe leave me a comment if you found this useful if you watching this video it's all about my favorite tools that I use for social

[16:09] super unknown and it feels illegal to share them but you are going to find so grab your free social media content calendar template brought to you by HubSpot available via the link in my description thank you so much for

[16:23] watching as always I'll see you in my next video