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12 Best Affiliate Programs for 2025 — Full Breakdown & Transcript

0h 16m video Published Nov 1, 2025 Transcribed Aug 7, 2026 Santrel Media Santrel Media
Beginner 10 min read For: Aspiring affiliate marketers, content creators, and bloggers looking for monetization options with clear earning potential.
AI Trust Score 78/100
⚠️ Average / Some Fluff

"The title promises 12 best affiliate programs and the video delivers exactly that, with specific numbers and actionable tips—though some programs are covered briefly."

AI Summary

This video presents a curated list of 12 affiliate marketing programs that the creator recommends for 2025, based on over a decade of experience. It covers a range of platforms from retail giants like Amazon and Target to niche services like VPNs and accounting software, highlighting commission rates, cookie durations, and earning potential.

[00:14]
Amazon Associates – The Essential Program

Amazon's affiliate program offers 1-10% commission on a vast range of products. The 24-hour cookie means any purchase within a day of clicking your link earns you a commission, and high trust in Amazon boosts conversion rates.

[01:43]
Adobe – High Payout for Tutorial Creators

Adobe pays 85% of the first month's payment for each signup via your link. With plans around $30/month, you can earn $30-60 per referral, making it ideal for those creating Photoshop or Premiere Pro tutorials.

[02:53]
TikTok Shop – Broad Basket but Platform-Locked

TikTok Shop offers endless products to promote, but you must be active on TikTok. It requires a certain follower count, and earnings can reach tens of thousands for creators who leverage their existing audience.

[04:12]
Stan – Recurring Commissions for Creator Tools

Stan is a platform for monetizing influencer businesses. Its affiliate program pays 20% recurring commission on the $29/month creator plan ($6/month per referral) and 20% on higher tiers, building passive income over time.

[06:04]
Target – Longer Cookie Window and Strong EPC

Target's program offers a 7-day cookie (vs Amazon's 24 hours) and an average EPC of $12-13 per 100 clicks. With 10,000 clicks, you could earn $1,200-1,300, making it a solid alternative to Amazon.

[07:13]
FreshBooks – High-Ticket Accounting Software

FreshBooks pays $200 per sale. A tutorial with 100,000 views converting 100 people could yield $20,000 in commissions. The complexity of accounting makes this niche lucrative but less competitive.

[08:23]
Coinbase – Earn 50% of Trading Fees

Coinbase's affiliate program gives you 50% of trading fees for the first 3 months a referred user is active. For a $10,000 investment with a 1.5% fee, you'd earn $75. Ideal for crypto content creators.

[09:49]
Expedia – Travel Bookings with 4% Commission

Expedia pays up to 4% on qualifying bookings. A $3,000 hotel booking yields $120. Best for travel bloggers or sites with traffic, as earnings depend on audience trust and site visits.

[11:12]
Etsy – 30-Day Cookie and Flat 4%

Etsy offers a flat 4% commission with a 30-day cookie, the longest mentioned. This means you get paid even if a purchase happens 29 days after the click, making it a low-effort, high-opportunity program.

[12:05]
Surfshark – 40% Revenue Share on VPN Sales

Surfshark pays 40% revenue share on new sales with a 30-day cookie. With average purchases of $40-50/year, you earn $16-20 per referral. VPNs are easy to promote across many niches.

[13:03]
Mattress Affiliate Programs – High-Ticket Commissions

Mattress companies like Eight Sleep pay around 10% commission. A $5,000 mattress yields $500 per sale. Even 10 conversions generate $5,000, making this a lucrative niche for review content.

[15:17]
YouTube Shopping – Up to 15% Commission

YouTube Shopping offers up to 15% commissions on products linked in videos. Requires 10,000 subscribers and is currently US/Korea only, but expected to expand globally, presenting a future opportunity.

The video delivers a practical list of 12 affiliate programs with clear earning potential, emphasizing that success depends on matching programs to your niche and audience. The creator also shares a valuable tip: don't hesitate to email companies to request custom affiliate links, as many are open to partnerships.

Mentioned in this Video

Study Flashcards (13)

What is the commission range for Amazon Associates?

easy Click to reveal answer

1% to 10% commission on product sales.

00:40

How long is the Amazon Associates cookie duration?

easy Click to reveal answer

24 hours.

01:05

What percentage of the first month's payment does Adobe pay affiliates?

medium Click to reveal answer

85% of the first month's payment.

01:56

What is the recurring commission rate for Stan's affiliate program?

medium Click to reveal answer

20% recurring commission on the creator plan.

04:54

What is the cookie length for Target's affiliate program?

easy Click to reveal answer

7 days.

06:16

What is the average EPC (earnings per click) for Target?

medium Click to reveal answer

$12-13 per 100 clicks.

06:45

How much does FreshBooks pay per sale?

easy Click to reveal answer

$200 per sale.

07:27

What percentage of Coinbase trading fees do affiliates earn for the first 3 months?

medium Click to reveal answer

50% of trading fees.

08:23

What is the maximum commission rate for Expedia?

easy Click to reveal answer

Up to 4% on qualifying bookings.

10:05

What is the cookie length for Etsy's affiliate program?

easy Click to reveal answer

30 days.

11:25

What revenue share does Surfshark offer affiliates?

medium Click to reveal answer

40% revenue share on new sales.

12:05

What commission does the creator's friend earn from Eight Sleep mattress affiliate program?

medium Click to reveal answer

10% commission per mattress sold.

13:29

What are the requirements to join YouTube Shopping?

hard Click to reveal answer

10,000 subscribers and being in the US or Korea.

15:56

💡 Key Takeaways

💡

Amazon Associates is a must-join

Its 24-hour cookie and vast product range make it the most accessible program for any niche.

00:14
📊

Target's 7-day cookie beats Amazon's 24-hour

A longer cookie window significantly increases the chance of earning a commission on delayed purchases.

06:04
📊

High-ticket software pays $200 per sale

FreshBooks demonstrates that niche B2B products can yield massive payouts with relatively few conversions.

07:13
🔧

Email companies to request affiliate links

This proactive tip can unlock exclusive partnerships that aren't publicly advertised, giving you a competitive edge.

14:35
💡

YouTube Shopping is a growing opportunity

With up to 15% commission and global expansion planned, early adoption could pay off for creators.

15:17

[00:01] affiliate programs that you can apply to and start making money with today. Now, I've been doing affiliate marketing for over a decade. I've applied to hundreds years, and I want to share some of the best ones that you can utilize as an

[00:14] affiliate marketer to make money online. So, let's go ahead and just get into this list right now. The first one is, I think, the most important because everyone should be in this program, and that is Amazon Associates. So, Amazon

[00:27] has its own affiliate program for pretty much anything that gets purchased on the everyone should be in this is because, well, there's really endless products that you can promote. Now, uh let's go over to the fee schedule here and the

[00:40] amount that you can make on it. And so, uh you can go to find this here. I'll different products that you're promoting and the percent commission that you would get on some of those products. Uh and this ranges anywhere from 1% to 10%

[00:53] commission on the sale of any product that gets purchased on Amazon. Now, some "Well, it's not very high. You might be getting 3% or 4% or 5% on an item." But,

[01:05] they have so many different products that you can promote. And once you get someone to click on your Amazon affiliate link, anything that they purchase on the platform in the next 24 hours, you can get a commission for,

[01:18] regardless of whether you were promoting that specific product or not. And people are always using Amazon. It is a platform that uh people are purchasing really easy to get people to convert because they trust Amazon. They already

[01:30] have an Amazon account, so the conversions are a lot higher when you that's the first one I think everyone different products. But, let's talk about some more uh specific affiliate

[01:43] programs that you could look into to make some money on in this year. All right, so the next affiliate program is going to be Adobe. Now, this is really great for anyone who has experience with Photoshop or uh with Premiere Pro or any

[01:56] of the other dozen different Adobe products and suites that they have promoting Adobe, you know, maybe you're doing Photoshop tutorials on YouTube or you're doing Illustrator Adobe Illustrator tutorials on on TikTok or on

[02:09] Instagram Reels, uh you can get people to sign up for Adobe and every time through your special Adobe link, you're getting 85% of the first month payment look at Adobe plans, you'll find that most Adobe products are going to be

[02:25] anywhere in the range of $30 per month. So, in this case, you can be getting, you know, $30, $40, $60 for every person who signs up for Adobe. And this is a really great way to make thousands

[02:40] maybe you already have experience with and doing those tutorials that people can search for on YouTube or on different platforms or even on your blog as well to make money with. Okay, so the next affiliate program is going to be

[02:53] kind of a broad basket one and that is TikTok Shop. Now, TikTok Shop has really there are so many different products that you can promote on the platform. I actually have a full TikTok Shop

[03:05] couple months ago and people really like that. It's all free. We're not selling anything. It's just showing you how to get started with TikTok Shop, how to platform. And this is, you know, a way that I've seen people make tens of

[03:18] thousands of dollars by just promoting products that they already have in their Shop. They make some videos about it and next thing they know, they're making a lot of money from that. So, uh that's more of a broad basket affiliate uh

[03:31] network that you can promote things inside of TikTok Shop. There are some You do need a certain amount of followers on TikTok, but that is something as well uh that we have videos showing you how to do that. So, very

[03:44] there's endless products that you can promote on TikTok Shop's platform. The downside to that is that you do have to be on TikTok. You can't be platforms. Instagram or you're making a lot of YouTube videos, you're going to be

[03:57] limited on the products you can promote through TikTok Shop because of that. So, compared to something like Amazon's affiliate program. Okay, so number four here is going to be an affiliate with Stan. Now, Stan is a platform that

[04:12] allows creators to monetize their influencer business. And so, I see a lot of creators, you know, talking about how to make money online and one of the best other people become creators and helping them get set up. So, Stan is a really

[04:25] great platform for running your creator business. They have, I believe, hundreds of thousands of people who use the platform. And so, just a quick overview here of like what they offer. But essentially, like you can sell your

[04:38] ebooks, you can have your viewers or customers schedule calls with you can build a course on Stan. There's a lot of different things like auto DMs really useful product. And so, they have an affiliate program that offers 20%

[04:54] recurring commissions for every person or every creator that you get to sign up for their platform for that creator to start using. And so, the really cool thing about this is that it's recurring commission. So, the pricing is $29 per

[05:07] month for the creator plan. Now, you're getting a 20% commission on this you're getting about $6 per month for every person who signs up. And if going to be just getting that in passive income every single month. And at the

[05:23] getting a 20% on that. You're getting about $20 per month every month that the about $20 per month every month that the person is using that plan and paying for a Stan package. So, it's really cool how you can build passive income from these

[05:37] I would look into, especially if you're really getting into affiliate marketing, it can set you up for passive income for many, many years to come. In fact, I still get payments from affiliate programs that I was in, you know, back

[05:51] in 2018, 2019. I referred some people, they're still paying for it, and I'm still getting checks in the mail every month from some of those different that I want to share with you is going to be Target. What I like about Target's

[06:04] program is that, once again, like with Amazon, you have such a wide range of when we go and look at Target's Partner Program, we can see some of the details

[06:16] here. Now, one thing that I like is that they offer a cookie length of 7 days. clicks on a product that you're promoting in Target's affiliate program, and maybe they click on it today, but they don't buy it until 6 days later,

[06:30] credit. You're going to get the commission for sending them to Target, with Amazon, the cookie length is only 24 hours. So, there's a big difference there. There's a big window with 7 days of that person actually going and buying

[06:45] questions on like cookie lengths and stuff, let me know. I know it can feel a little bit confusing, but yeah. So, uh, if we look at Target's average earnings per click, EPC, um, it's about uh, 12 to 13 dollars for every 100 clicks that

[06:59] you're getting. So, if you make some videos and you get 10,000 clicks, you really good money from this. This would be about 1,200 or 1,300 dollars on average, uh, when you're in Target's affiliate program. All right, so, the

[07:13] for some, but it can be extremely lucrative, and that is promoting accounting software like FreshBooks. Now, making tutorials about accounting software can really feel daunting, um, but there's a lot of money in it, and

[07:27] that's because it's difficult, right? It's It's hard to understand how to do bookkeeping and accounting, right? Um, but FreshBooks is an accounting software that will pay you 200 dollars per sale for every person that you are converting

[07:40] to become a customer for this company. And so, uh, for example, if you made a tutorial on how to use FreshBooks, right? And there are tutorials out there on YouTube or even on Instagram or TikTok that might have 100,000 views.

[07:54] And if they're converting people at $200 per sale, and you get 100 people to sign up for that, that is $20,000 in commissions from FreshBooks. And so, lucrative. It's a very high-priced affiliate commission. You're getting

[08:08] $200 per person. So, it's something that I definitely would look into. Now, another one is going to be Coinbase. So, if you want to talk about investing or crypto or anything related to that, then Coinbase is one that is a very trusted

[08:23] Coinbase. But you can get 50% of Coinbase fees uh trading fees for the first 3 months that someone is signed up on the platform. that if someone clicks on your link, they sign up for Coinbase, and they

[08:38] invest $10,000 into like Bitcoin or some cryptocurrency, and maybe Coinbase takes like a 1 and 1/2% fee on that. And so, you might get $75 because that's half of their fee on that for that person who just signed up for Coinbase through your

[08:53] link. Now, other people might be, you know, investing $10, and you might only But you're kind of partnering with getting half of all the money that Coinbase is making off of someone for

[09:05] useful for anyone who wants to talk about crypto, make videos like reels or YouTube shorts or anything related to that. And that is something that I've done in the past. I've made videos with Coinbase, and I've linked to them, and

[09:20] talking about that. Now, kind of bundling in with some other ones here, you can think about referral programs with like Robinhood or Moomoo or some of the other investing apps. Some of them don't have affiliate programs anymore.

[09:34] program, um, they used to pay really, really good money. They shut that down, referral program. It'll kind of cap you out, I think, at about $1,500 per year um, in referrals on platform, but if you're making any type of investing

[09:49] All right, so another really cool one is going to be Expedia. So, um, you can going to be Expedia. So, um, you can refer people to book hotels or a variety through Expedia, and you're going to get up to a 4% commission for every

[10:05] qualifying booking that is made through uh, your site, your links, your widgets. This is really especially useful for anyone who has a website, like if you have a blog, or even if you have a social media page that you are funneling

[10:18] over to your website, and then people are booking hotels or different things, um, through Expedia's network, you're getting a 4% commission on that. And that, you know, 4% might not sound like a lot, but if you think about the

[10:32] average hotel booking, it's going to be really expensive. And so, people might be going on a week-long trip to Disney, and that might, you know, be a $3,000 hotel, and, you know, 4% on that is going to be a $120 commission for you

[10:46] for getting them to book, uh, through you and sending them to Expedia. So, people make really great money with this. Um, I have some old blogger friends who, you know, have probably made millions of dollars in the Expedia

[10:59] it's really dependent on site traffic and, uh, building trust with your audience with the people who are booking through you, um, or booking through Expedia through you, what I mean, but still, nonetheless, it's one that I do

[11:12] think is worthwhile if you're talking about anything related to travel or experiences, curating those things, uh, it can really be valuable. So, the next one is Etsy. Now, Etsy pays 4% commission flat all around, and, uh,

[11:25] what's different about them compared to maybe Amazon is that the cookie length is not 24 hours, it's not even 7 days like Target, it's actually 30-day cookie length. And so, um if someone clicks on your link on an Etsy product and they

[11:38] buy it 29 days later, you're still going to get paid for that. So, this can still be lucrative. Etsy has, obviously, tons of different products that you can uh probably uh search around on there and see if there's anything that could be

[11:51] interesting that you could promote and send to Etsy's platform. Now, one that is going to be a really high rate is actually going to be Surfshark. So, Surfshark is a VPN service. Lots of people use VPNs for various reasons. Uh

[12:05] sometimes you might be wanting to watch like Netflix in Europe and you want to people use VPNs for a lot of reasons. But, um Surfshark pays really, really well. And so, you're getting a 40% revenue share on new sales with this um

[12:21] affiliate program. You got the 30-day cookie window, and the product is, you know, pretty expensive. And so, if you're getting 40% on something and, you know, the average person is spending, you know, 40 or 50 dollars a year on

[12:33] dollars for every person who's signing up for this VPN. It's very easy to convert people on VPNs. I've seen people do really well with that. So, it's one that I would consider, and it's also a broad product. So, like, regardless of

[12:46] can probably find a way to slip in like kind of like a self-made uh Surfshark VPN ad into any type of content that you're making. Um and that's why I think make some extra passive income by promoting a company like this. Now,

[13:03] this is one of my favorites here, and that is doing mattress affiliate programs. So, uh let me show you one here. All right, so mattresses are really expensive products. Um maybe you've heard of something like Eight

[13:17] Sleep. Eight Sleep is a mattress that is, you know, starts at like $3,000, or is, you know, starts at like $3,000, or this one's $5,000. And so, I'm not in Eight Sleep's affiliate program, and I couldn't find it online, but I I have a

[13:29] friend who's in it, and I believe they pay 10% commission for every mattress that you sell. And so, uh for this, for example, you know, if someone's paying $5,000 for a mattress, they're going to want to watch some reviews on that. And

[13:42] if you have a review on that, and you walk them through, you show them, you tell them how you feel after sleeping on it, that's really important stuff that people want to know before they make a $5,000 purchase. And if you have a link

[13:54] to that mattress, and you're getting 10% commission on that, that's almost $500 commission for every person who purchases a mattress through your a genius to realize that you don't even

[14:07] it to make a lot of money. I mean, if 10 people buy it and you're making $500, you're making, you know, five grand from just converting 10 people. It doesn't thousand views on it, uh you can make a lot of money. So, it's not just Eight

[14:21] Sleep, there's a lot of different mattress companies. I believe is is believe they have an affiliate program as well, let me check. All right, so, I Doesn't look like they have a publicly available affiliate program. Also, a big

[14:35] tip here for everyone is that you can just email or DM companies and ask if they have an affiliate program, and if they don't, you can just say, "Can you literally I've done this in the past, and companies have set them up for me to

[14:50] companies out there that just don't really like have a lot of ex- perience happy to pay you if you're willing to send them customers. So, uh don't be and and just say, "Hey, I want to promote your product. Can you get me

[15:04] like a special affiliate link so that I can start promoting it and sending you customers?" Very few companies are going to say no to that. So, let's see, what list? Uh one of them is going to be actually YouTube Shopping. So, YouTube

[15:17] rolling this out over the past couple of years, and uh I know that my brother has been doing quite a bit with with YouTube shopping, but you're going to get up to 15% commissions for promoting products through YouTube's platform. So, YouTube

[15:31] now, they are facilitating these affiliate deals, and you can just link to it right below in your video. It's like embedded in the YouTube video. Uh maybe I can find you an example and and and show you how that works. But, this

[15:43] there. YouTube likes it because they're making a little bit of money off of it as well. And 15% average commissions are really great for um something that's think what they're trying to do is compete with something like TikTok Shop.

[15:56] They see TikTok Shop doing really well, and they want to kind of stay in line look into. Um the only downside though is that I think you need 10,000 subscribers in order to join the YouTube Shopping Program, and it's only

[16:08] Shopping Program, and it's only available in the US and uh Korea. So, certain people. So, those are the only downsides, but I would keep an eye out for it in the coming years if you're not in the US or in Korea, or you don't have

[16:20] cuz I think it's going to be a really big opportunity in the next uh year or two as they roll it out worldwide. So, those are the 12 affiliate programs that I would consider applying to in this year. Now, if you have questions or

[16:34] ideas, feel free to reach out to me. You can DM me on on Instagram or on Twitter, or just leave some comments down below. Um I wish everyone the best of luck. Affiliate marketing is the best. I mean, I've been doing it for so long. Um it's

[16:46] thanks for watching. I hope you found some value in this video. If you did, for more videos like this, and I'll see everybody sometime in a future video.

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