How SubwayTakes Started

We have like $7,000 left in the bank account. Andrew was like, "Do you have any Hail Mary ideas?" And I was like, "I have one idea. That's to do the complete opposite of what we're doing." So, like, you know, we were in the podcasting space and every conversation was like, "Well, how are you going to market the podcast?" Oh, we're going to put the clips on Instagram and then blah blah blah. We're going to push people

to the podcast. And I was like, "And the big idea is that there is no long form. The show is the clips. Everyone's making clips to promote the show, but it's a lot easier to focus on the show if it's just the clips." >> And people aren't necessarily going from the clip and then listening to an hour and a half. >> think so. I I mean, of the like I'm aware of Theo Von, never listened to

Theo Von. I'm aware of Amy Poehler's podcast, never listened to Amy Amy Poehler. I'm aware of Colin and Samir, never seen or listened [laughter] to them. >> Never will. Have no desire to. You know, I've seen the clips of all of them. I've seen Colin and Samir clips and I have told myself I will never [laughter] watch that or listen. >> 45 minutes? >> I don't have 45 minutes. >> [laughter] >> I don't even listen to

podcasts. >> Uh so so that that was >> be people who watch that clip and they're like, "He's right. I'm not going to go listen to the >> I'm not going to listen to this. >> Yeah, we get it. You know, like we [laughter] understand. >> Yeah, enough. You guys are going to publish the three best clips. So, what's the point of listening to the rest of it? >> [laughter] >> So, so I was like, "Okay,

let's extract the DNA, the clip, and just focus on that." And it was It really made the job so easy because I wasn't thinking about marketing. I wasn't thinking about pushing people across platforms. I wasn't thinking about like if the like the goal of getting people to listen to the full thing. >> Mhm. >> Because the goal was always the one little core nugget.