The Biggest Challenges AMA Furniture Faced on Its Path to Global Success

[00:01] The beginning wasn't easy at all, especially since I saw some pictures of us when we were just starting out in the simplest way, whether from a simple table before we even had an office or something like that. What difficult situations or challenges did you face that made us, thank God, able to

[00:15] overcome them and reach Paris? This is no small thing at all; I mean, it's very rare to find someone working in this field with a branch in France, so this is no small thing. Tell me what situations or challenges you went through and how you overcame them. Yes, there were

[00:31] indeed big challenges in the journey we took, but there was something very important: persistence. Persistence is the most but there was something very important: persistence. Persistence is the most important thing. Persistence means that a person has a goal in mind or a goal they want to reach. Yes, God willing, they will reach it. If

[00:47] anyone has persistence for anything, they will truly achieve it because we worked in these professions when we had nine to 10 to 15 years, that's right. At the same time, there isn't anyone among us who has passed the

[00:59] time, there isn't anyone among us who has passed the age of 20 without having opened a small workshop or factory, that's right. At the same time, today I cannot work in Paris or work in a European country and produce the quality that a French engineer or any engineer of any nationality is

[01:15] asking of me, that's right. He is asking me to fulfill his request or produce the quality in terms of form, design, and everything that is required, that's right, unless I am a craftsman who understands what the piece of wood or the piece of work

[01:28] in my hands needs from me. Okay, because the craft itself, especially in any craft today, if you don't like the piece of work in front of you or if you don't like the profession you're working in, it's practically impossible, almost impossible, to deliver work to the client that you'll

[01:45] like. So, today, if I'm working on, say, a dressing room set or a bedroom set, in the same breath, if there's something at the beginning of the manufacturing process that I don't like, or something from the very beginning that isn't good, I'm sure the rest of the work won't be good either. So, the first stage

[02:01] the rest of the work won't be good either. So, the first stage is the beginning. When I cut or join a piece, I have to take all the necessary precautions for all the machines I'm working on, for all the cutting, for all the clean workmanship, especially the workers and craftsmen. That

[02:16] means I have confidence in the work. For example, I might be going out, I might be fulfilling orders, I might have a client. If there's a craftsman who is n't me, I have confidence in the work. Because this is a matter of trust, really. If there's a tradesman who isn't trustworthy and you let him work and he overlooks something, even something small,

[02:33] that small thing can grow until it causes a big problem for the company. Do you understand the tradesman? The most big problem for the company. Do you understand the tradesman? The most important thing is that all stages go through the company owner's supervision before the tradesman does. I mean, no matter who the owner is, even if he sits in his office and

[02:48] says, for example, that the tradesman has to finish everything at the same time, he has to personally oversee everything because he already knows all the tradesmen working within the company. Okay, Mr. Abdullah, we have a quick video.