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All Ways to Make Money on Telegram in 2026! Best Schemes to Boost Your TG Channel from Scratch

0h 33m video Published Mar 28, 2026 Transcribed Jul 19, 2026 Х Хозяин Телеги • всё про телеграм
Intermediate 12 min read For: Entrepreneurs, marketers, and content creators interested in monetizing Telegram channels or offering services within the Telegram ecosystem.
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AI Summary

This podcast explores all possible ways to make money on Telegram in 2026, covering both channel monetization and professional roles. The host and guest discuss strategies for starting from scratch with minimal investment, including using free traffic from TikTok and YouTube Shorts, and emphasize the importance of personal branding and expertise.

[00:01]
Selling Username for 6 Million Rubles

The guest sold his Telegram username 'Ra 24' for 6 million rubles via Fragment auction, having bought it for 5,000 rubles three years prior.

[00:40]
Ways to Make Money on Telegram

Two main paths: choose a profession (e.g., copywriter, creative ad specialist) and work on others' projects, or use free traffic from platforms like TikTok and YouTube Shorts to build your own channel.

[02:01]
Professions in Telegram

Copywriters, editors-in-chief, and advertising creative specialists can earn from 5,000 to 120,000 rubles per post. Training is available through courses and self-study.

[03:09]
Advertising Creatives

Specialists create ad posts that maximize subscriber conversion. Top creatives charge 100-300k rubles per post, often with a 'result-based' pricing model.

[04:59]
Starting Without Investment

To start without money, either work for someone else or create viral content on free platforms to drive traffic to Telegram.

[05:12]
Transferring Audience to Telegram

Methods include using a code word in comments, linking in descriptions, or offering exclusive content available only on Telegram.

[07:06]
Creating Content in Telegram

Kids can run multiple channels (e.g., meme channels) earning 10k rubles per channel per month. Managing 10 channels yields 100k rubles monthly.

[07:33]
Advertising Buyers

Professionals who buy ads on other channels, negotiate placements, and manage campaigns for 10-20% of the ad budget. Good buyers avoid fake channels.

[10:02]
First Telegram Investment

The guest initially refused to buy a channel for 1 million rubles due to past scams, but later agreed after thorough due diligence.

[11:08]
Selling Ads on Your Channel

Ad pricing depends on topic and coverage. CPM ranges from 200 rubles (memes) to 6,000 rubles (marketing). To estimate earnings: divide average post views by 1000, multiply by CPM.

[14:21]
Monetization Beyond Ads

Sell channel avatar, rename channel, or offer services (e.g., photography) to clients found via Telegram.

[15:28]
Personal Brand vs Impersonal Channels

Personal brand channels (real expert behind them) command higher ad rates due to loyal audience. In 2026, developing a personal brand on Telegram is very profitable.

[16:07]
Starting with 30,000 Rubles

With 30k rubles, invest in video content creation (camera, lighting) and promote via TikTok/Shorts. Avoid scams promising quick riches.

[19:44]
Calculating Required Subscribers

To earn 50k rubles per ad post in beauty niche (CPM 5k, 20% engagement), need 50k subscribers. Acquiring them via ads costs ~4 million rubles (50k * 80 rubles per sub).

[22:28]
Investment Options in Telegram

Beyond channels, invest in bots (e.g., AI wrappers, randomizers). Top bots monetize via mandatory subscriptions or ad sales.

[24:59]
Username Scams

Scammers offer millions for usernames but use shady exchanges to steal money or accounts. Legitimate sales happen on Fragment; a Chinese buyer paid 2.2 million euros for 'guarantor'.

[29:15]
Telegram Gifts and Stickers

Gifts and stickers can be bought cheap and resold at higher prices. Referral programs in Telegram Stars allow earning commissions on purchases.

[30:32]
Future of Username Market

Despite some decline, high-value usernames still sell (e.g., 2 million euros). Four-character nicknames are rare and valuable.

Making money on Telegram in 2026 requires either developing a valuable skill (e.g., copywriting, ad buying) or building a personal brand with quality content. There are no shortcuts; success comes from expertise, strategic investment, and avoiding scams.

Clickbait Check

85% Legit

"Title promises comprehensive earning methods and delivers detailed strategies, though some hype around 'best schemes' is slightly exaggerated."

Mentioned in this Video

Study Flashcards (10)

What is the typical CPM for a marketing channel on Telegram?

easy Click to reveal answer

6,000 rubles per 1,000 impressions.

12:04

How much can a top advertising creative specialist earn per post?

medium Click to reveal answer

From 100,000 to 300,000 rubles per post.

03:51

What is the formula to estimate ad earnings for a Telegram channel?

medium Click to reveal answer

Divide average post views by 1,000, then multiply by the CPM of the topic.

12:18

What is the main risk when buying advertising on Telegram?

easy Click to reveal answer

Wasting budget on fake channels with inflated subscriber counts.

08:40

How many subscribers are needed to earn 50,000 rubles per ad post in the beauty niche with 20% engagement?

hard Click to reveal answer

50,000 subscribers.

20:14

What is the approximate cost per subscriber when buying ads in the beauty niche?

medium Click to reveal answer

80 rubles per subscriber.

20:41

What is a 'result-based' pricing model for advertising creatives?

hard Click to reveal answer

The specialist guarantees a certain subscriber cost (e.g., 20 rubles per subscriber) and is paid only if that result is achieved.

03:37

What are the two main ways to start making money on Telegram without investment?

easy Click to reveal answer

Choose a profession and work on others' projects, or use free traffic from TikTok/YouTube Shorts to build your own channel.

00:40

What is the official Telegram platform for selling usernames?

easy Click to reveal answer

Fragment.

27:12

How much did a Chinese buyer pay for the username meaning 'guarantor'?

medium Click to reveal answer

2.2 million euros.

26:20

💡 Key Takeaways

📊

Username Sold for 6 Million Rubles

Demonstrates the potential value of rare Telegram usernames and the Fragment auction platform.

00:01
📊

Advertising Creative Specialist Earnings

Highlights a lucrative profession within Telegram ecosystem with top earners making 300k rubles per post.

03:09
🔧

Ad Pricing Based on Topic and Coverage

Provides a clear formula for channel owners to estimate ad revenue, a key insight for monetization.

11:08
💡

Personal Brand Commands Higher Ad Rates

Emphasizes the strategic advantage of building a personal brand over impersonal channels for long-term profitability.

15:28
⚖️

Username Scams Warning

Exposes common scams in the username market, crucial for avoiding financial loss.

24:59

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

Sold username for 6M rubles?

50s

Extreme monetary figures and a personal success story create shock value and curiosity.

▶ Play Clip

No money? Start with TikTok

50s

Actionable advice for zero-investment entry appeals to budget-conscious creators.

▶ Play Clip

This job pays 120K per post

55s

High earning potential for a specific skill (ad creative writer) triggers aspiration and FOMO.

▶ Play Clip

Kids earning 100K/month on TG

55s

Surprising real-world example of young entrepreneurs challenges norms and inspires action.

▶ Play Clip

How to calculate ad price fast

55s

Clear, teachable formula for monetization demystifies earning potential and is highly shareable.

▶ Play Clip

[00:01] , I'll sell it now. That's it, the content on the channel is something that comes out between advertisements. You sold your username for 6 million rubles. They are offering to buy the channel for a million. And with online prepayment. How many

[00:13] [music] Telegram from? From two. If you were able to earn something here, and there is astronomical money there, it is better to just keep quiet about it. been running a

[00:27] huge number of projects on Telegram since 2019. This is an audience of more than a million. Many started from been involved in public pages on Instagram since 2012. I have a large background. In this podcast, we'd like to explore all the ways you can

[00:40] make money on Telegram, both through channels and through professions, and all the possible definitely cover all of these issues. How can I even get into Telegram in 2026, starting from scratch, and preferably without any investment? If you want to earn money without investing, then you

[00:54] should either choose a profession and work on someone else's projects, because . For example, what we see on the channels is content that comes out, it doesn’t come out on its own, it is created by people who are responsible for the content. Plus

[01:09] subscribers on each channel; one way or another, this doesn’t just happen, but because someone attracts these subscribers . These are individual specialists who, for example, set up advertising, and they work without investment, but at the same time

[01:21] they earn money in Telegram. Here. And behind the channels there are, in fact, a large number of different kinds of specialists. This is the first thing. Secondly, if we're talking about channels, whether they're bots or not, we can use, say, relatively

[01:33] free traffic, that is, uh, make videos on TikTok, make videos on YouTube Shorts, where there's organic traffic, short vertical videos. And if the video is we can thus transfer audiences to our Telegram projects,

[01:49] essentially without any investment. By creating these kinds of videos, this kind of viral content, we can . You said profession. What does this mean? Can I go somewhere to study? Do they teach at any university? Professions. What is this

[02:01] Well, if we're talking about writing texts in Telegram channels in general, for example, then there are indeed possible to unlearn. A huge number of training courses. You can become a copywriter, editor-in-chief, or anyone there. Or you can read some database there

[02:15] too, I think, is a n’t know, improve, write texts, practice, develop my visual skills. Cool. Well, okay, copywriting. It's clear.

[02:28] are also advertising creatives. This also pays very well, because it's the most classic story in Telegram. By the way, there are 25 ways to even have a whole map. But one of these methods, the most classic one, is when

[02:41] one channel advertises another channel within Telegram, that is, a to advertise another, not only do we need to have these two channels, we also need to have an advertising post. And this isn't just some random amount of text with

[02:55] text specially composed by professionals according to all the canons, which promotes maximum conversion, that is, the maximum transition of subscribers from one channel, after seeing this advertising post, to another, which is being advertised.

[03:09] Here. And such posts are called advertising creatives. And they are created by individual specialists who receive, well, from 5 to 120,000 rubles for creativity. for one post. for one post. Yeah, well 120,000 rubles. It sounds high-sounding at first,

[03:24] but creative professionals usually have this type of tariff, it’s called turnkey. So topic, say, beauty or fashion, and you say: "I want you to create an advertising creative for my channel, thanks to which a subscriber will

[03:37] come, well, for 20 rubles. Now, the advertising creative specialist has a understands the current market situation, he knows how to use . the fact that everything in the cart is transparent, and he sees that it

[03:51] can do it. He signs himself up for this work, he agrees, and this is the format until the result, that is, that you will have a subscriber for 20 rubles. go, it's just paid there at 100-120. Some of the most

[04:04] famous creative people have 300,000 there. That is, this is the format for the result. What when he just makes you creative. There might be some minor adjustments if something goes wrong, but he can't guarantee the outcome. Yes.

[04:17] marketer or something? Where can I get this knowledge? How do you even look for such a job? Well, look, to find such a job, firstly, you can simply write to any channel and offer your services if you already have some

[04:31] experience and competencies, or simply study the market, see how others write advertising creatives, what creatives are used, try writing something yourself , but one way or another, you need to immerse yourself in the community, communicate there,

[04:46] adopt some experience there, learn some inside information, even rumors. Well, that is, to spin around in all this, to twirl around and gradually become integrated into it. That is, hypothetically, if I want to get into the cart without investments, then the only thing

[04:59] Well, either for someone, yes, or again do something through conditionally free traffic. How does conditional traffic work? We're creating a video that could be a hit, but again, we need

[05:12] expertise and an understanding of how to make videos that can get millions of views. In these videos, make competent appeals. I was just recording a whole video on YouTube where I explained all the ways to transfer your

[05:24] audience to Telegram. Well, the first and probably the most classic, in my opinion, is the code word in the comment of the magnet, which is sent, say, to Direct. Of course, it doesn’t work everywhere, not on all platforms. This is more like Instagram,

[05:36] which is now banned, unfortunately. The second option is to simply write in the description of the TGC double dot something-something-something. It seems to work on a large scale, even though it is super banal. And thirdly, I'd like to do something exclusive on Telegram,

[05:50] some additional material that, for one reason or another, I can't show, talk about, or highlight on TikTok. And, pick up some instructions, let him come to the cart and pick it up.

[06:04] I also heard that children and schoolchildren often work in the cart and Yes, there is such a topic. Even every time I drive up, let's say, at my

[06:16] gigantic parking lot, guys run up and say: "Do you want us to wash your car now?" And my car has just been washed, and they keep dirty rags there. scratched or something else. I say: "Listen, please don't, my

[06:29] can wash you now, man, thanks, but sorry, no." So, on the one hand, I earn money, he says: “There I have for a gas station, for a scooter.” This is all great. But then

[06:41] support me financially. And at such moments it becomes a little strange for me, because I was always brought up in such a way that I needed to earn money and do something from childhood. That is, I went to my friend, an old writer, and copied

[06:54] his handwritten texts from morning until night for 50 rubles. That is, I knew the price of until night for 50 rubles. That is, I knew the price of 50 rubles there when I was about 12 years old. Here. And kids can do exactly what's happening, actually, it's a parallel to the kids who are like that

[07:06] against it, but there is an effective option - creating content in Telegram. That is, you can how many a person can physically handle, he decides for himself. I know some guys who host 10 school channels there . That is, for each channel, he,

[07:21] let's say, makes memes and takes 10 channels there. On one channel he can even earn, well, 10 thousand a month. I took 10 channels, you have 100,000. If you can please do so. There are such cases. Is there

[07:33] about your profession? Yes. Yes, I have. You can do exactly what I or buy advertising in other channels. These are people who, well, in slang are called advertising buyers. Their competence lies in the fact that they can

[07:46] scenario, we are talking about good buyers. And, accordingly, they advertising and compile lists of where it really makes sense to buy this very advertising. They either prepare the advertising creatives themselves, or work with the people

[07:59] creatives, and, accordingly, negotiate such placements and carry out the entire process on a turnkey basis. That is, at the end, they create a table, that is, the channels where the advertisement was released, at what time, on what date, on what day, what

[08:13] subscribers came from there, and so on. And they do this entire process on a turnkey basis, and they also receive 10-20% of the advertising budget. But a good advertising budget on Telegram is, well, at least a million.

[08:26] Well, per month, let's say, so they can get 100-200,000 there for, well, you can buy it in one day, there, in a few hours, it depends on your skill. But if you waste someone's budget and buy advertising on fake channels

[08:40] , and this happens, unfortunately. I was talking about one network, big expose about it on Telegram two years ago. The point is that there is a network of channels and advertising worth 1.5 million rubles is sold there per day . in this whole

[08:54] network. And these channels are completely fake. Well, there might be something like 1% of the Brutal, huh ? And therefore, if you are a smart buyer, you will not buy advertising on such channels , because it is a real waste of money

[09:06] And when you entered Telegram, what did you start with? I started to be radical in general. He flew in with both feet. One day my friend came to me channel for like a million rubles, that’s what it cost.” At that time, I simply had a

[09:19] situation where I had channels on Instagram. At that time, I had one public page with 1,300 Minimalism. Public, yes, I started downloading information in 2012. It was just a hobby for me. But by the time I was nineteen, I realized that

[09:34] for example, jobs for hire in your specialty. I was working in IT , and I understood that there wasn't enough money there to cover certain needs, to put it mildly, certain things . And when a friend offered, I initially refused,

[09:48] because I had just this amount, and he offered us half, that Now I'll update my car. I felt like I was about to guys. Well, then I realized that I had to take risks. True, I realized this a

[10:02] told him: “No, under no circumstances.” Because at that time I had an experience when Sportmaster, and they cheated me out of 900 rubles. in the cart. I paid some guys on Kwi, they cheated me out of 900 rubles, and now they're offering

[10:14] to buy a channel for a million, and with online prepayment. That's why, well, I immediately refused it. Then I walked around for a week , thought, and realized that I try it anyway, well, to my friend in a week.” But I set an important condition.

[10:29] Like, I threw out this bunch of questions, 20 of them super logical for me. For example, we can buy a channel now, and in a week it will turn into, I don’t know, a carriage turns into a pumpkin, like there are zero subscribers or advertising is not

[10:41] you understand at least a little bit about Telegram, algorithms, anything, or just well, at that time I was using the cart simply as a user. I had, for notes, I don’t know, something like that . I was familiar with Instagram, but Telegram

[10:55] dive into it, I was simply stunned, because if, let’s say, in this minimalism, I don’t have advertising sold by tomorrow , I don’t care. And if the admins haven't sold any ads in their cart for tomorrow, they call it a "hot spot."

[11:08] There's even a joke among Telegram admins that the channel's content is something that comes out between ads. That is, this is an old joke of the Telegram admins. How many subscribers do I need to start selling

[11:21] several facets here. Just yesterday on the air, some students asked me about this. And the first thing is probably the most banal, when you yourself are, will offer you, let’s say, 1,000 rubles. or you will understand that your advertising

[11:36] "Yeah, I'm interested in that." How do I know if my ad Well, look, in Telegram, advertising is calculated based on two factors. The first is the topic, the second is the amount of coverage. Each topic has its own

[11:49] cost per 1,000 impressions. That is, there are expensive, medium and cheap themes. In memes, there might be something like 200 rubles. per 1,000 impressions. In the average topic, in the same health 500-600 rubles. per 1,000 impressions. And if we take

[12:04] the topic of marketing, it could be 6,000 rubles. per 1,000 impressions. That's why you . You can look manually, that is, rewind to yesterday's date at approximately the go to service analytics or special bots. I'll

[12:18] see how many views your average post gets. This is, accordingly, the first. From here you cut off three zeros. That is, you are left with one. Why is that? Because further we will multiply this value

[12:32] the cost of the topic, as I just said, is rubles per 1,000 impressions. health is 500 rubles. for 1,000 impressions, and you have 1,000 impressions 500, multiply by returning to the question, how in general, at what point can you sell advertising?

[12:47] Firstly, once again, when you are interested in this, that is, it happens that your objective channel can now sell advertising, let’s say, for 50 rubles, and you labor costs for this whole advertising story, they will be more expensive. That

[13:00] is, you value your time more than 50 rubles. For you, well, you're just too lazy to raise your hand to do all this. So you can continue to grow your channel, or maybe even announce an overpriced price tag if you're so brazen and impudent. Here. And this is the

[13:14] first thing. Second, if you have requests for advertising, that is, people come to you, you have a channel in the description, I hope, there is a contact and not WhatsApp, no phone number, no website, no email, but specifically Telegram, they wrote to you, they found out about the ad, you,

[13:27] advertiser? Maybe it's a really cool brand, and you have some kind of to collaborate with you. This is great. Well, the third point is when you understand that your channel has objectively grown and there is demand for it, and advertisers are offering you

[13:40] coming with requests, wanting to buy advertising. But in general, there is another question like: "How many subscribers can I monetize this question from two sources lately. Like, I'm the admin and there's a person who came to

[13:54] my channel. If I'm, let's say, a photographer, and this is my potential client, I sell him a photo session service, I don't know, a portrait, a It turns out that I found a client through my Telegram channel , I wrote to this person there

[14:08] my service. So it turns out that I'm monetizing the cart, right? So I'm not just joking around here. What I'm getting at is that Telegram has a huge number of monetization options within its channels. You can

[14:21] thinks first and foremost about advertising, because that’s generally the basis, like fact, there are many different derivatives. Firstly, advertising can be sold not only in a post. You can sell your channel avatar, you can

[14:34] rename your channel. The cart provides a huge field for creativity and space . There is nothing like this anywhere. What generally brings in more income, when you pump through, roughly speaking, some niche, yes, as you said, it’s the same marketing,

[14:47] person, where there are more women. There really is such a thing, that, all same topic, for example, just some kind of impersonal marketing, channels according to Freud, Ovorochka, they are admin-like,

[15:03] they are impersonal. That is, my health channel was called Homo Sapiens, which we first bought for a million rubles. There was some supposed professor there, who, I don’t know, was forced by students to start his own channel,

[15:15] It goes without saying that the entire market was promoted by such creative ideas back then, especially since that’s how it all started. And if a similar channel appears, say, about health or marketing, but there is a real person behind this channel, that is, a real

[15:28] doctor, a real marketer, that is, a personal brand, advertising in such projects is much more expensive. And it’s also much more expensive, at the very least, because people with such a personality have a good, loyal audience following them. This means that in

[15:41] 2026, developing your personal brand through Telegram is super profitable. Yes, of course, but it's better than just creating an impersonal channel on Telegram. That is, I always say: "If possible, add a face. If you don't want to do it yourself, take a

[15:55] hero, take a presenter." Here. But the face, yes, there must be one. Well, what if I want to start making money in Telegram now? But at the same time I 100 rubles. Come on, let's take 30,000. Well, weighty,

[16:07] weightless. What can I do with them? Well, look, if you go online and earnings on Telegram, you'll come across guys who tell you that you can break in with your thirty or fifty and by the

[16:20] earning a hundred million. But first of all, you will need to pay for their education, of course. That is [laughter] they simply promise mountains of gold with minimal investment. This is a kind of money button. But in reality, this is

[16:32] guys who promise this inflated, unrealistic thing, and the channels on the exchanges that sell. There, too, now you go to any channel exchange , the channel is for sale, it costs 100,000 rubles, and it brings in 50 a month.

[16:46] Really, like who would sell a channel that would supposedly bring you an investment in 2 months ? There you bought it for 100, now 50, then supposedly also 50, that's all. So Well, how can I check then whether they are deceiving me or not? Well, first of all

[16:59] that high-quality projects will sell for at least a year with a return on investment, and even then, it’s unlikely anyone will part with them. Well, unless some panic-monger, an admin, who now wants to

[17:12] messenger, snatch the project from him. But there are no such fools either. Here. Well, uh, you need to be able to analyze channels, you need to understand the quality of the audience in them,

[17:24] financial indicators are, and over time. That is, it’s not like what they . Look at how much

[17:37] That is, the channel’s price tag is real, and this also needs to be understood. For this purpose, I give my guys 20 separate homework assignments, which they always personally protect for me, it’s choose the highest quality one from all that exist, and protect this

[17:51] buy it. There you need to analyze all sales and give a real monetary assessment of this channel. How much money do you really need now to get your cart going? Well, look, rocking a cart is a

[18:06] let's create a personal brand. Look, on my channel, let's say, well, it's a complete zero. Well, I just Okay, I'll be talking golden apple. Yes, I want to film unboxings. [laughter]

[18:21] need subscribers so that beauty brands can come to me for advertising. I will sell to them. If I have 30,000 for all this. Is that enough for me? [laughter] Well, 30,000 will be enough for you, I think, if you have a camera on your phone, buy a

[18:36] video content. So, I would advise you to do this, really get into it, join Kol Velezhanin's club, learn how to record video content, how to promote yourself, how to write scripts and make videos,

[18:49] cart itself, this is also the deepest misconception of everyone, people, businesses, and everyone. There is no point in entering with minimal money. There are no miracles here. You can't post in some Thread or X on

[19:03] Twitter and it won't get millions of views out of nowhere, on a algorithms here at all. You publish a post here, and what's more, people That is, yes, there are always replies in Telegram

[19:16] so these unsubscribes are strongly felt. Well, I said, if it’s thirty, then start with videos. no such clear configurator here. Here you can borrow a

[19:31] million rubles. and simply waste the advertising budget. Buy in a twisted mesh. You won't earn anything. If you buy the right advertising. Here you need to sit down and count. Here. Let's do it this way. Let's go. I just open the calculator.

[19:44] Let's move away from the opposite. If you want, let's do it this way . For one advertising integration, Telegram? Receive? Super. 50,000 rubles Accordingly, you have a beauty theme, a personal brand, a face,

[19:57] everything as it should be. You are a blogger, but 5,000 rubles. per 1,000 impressions. To have 50,000 rubles, 1,000 impressions, but plus zero 10,000 10,000 impressions. Absolutely right. 10,000 impressions for a blogger with good engagement. Well, let's take 20%. 20%

[20:14] is 1/5 part. So you need 50,000 subscribers, right? You have 20% coverage. So, that's 10,000 eyes. 10,000 eyes, yes, daily viewing. It turns out that you have 5,000 CPM, you

[20:27] wanted it that way. And if once again you are a blogger, you have beauty, you have a face, you audience there, there may even be 6,000 CPM, in fact, and more. Let's take five. You need 50,000 subscribers to sell ads at that

[20:41] price. Super. 50,000 subscribers in your niche, if we buy advertising on your niche, if we buy advertising on another channel, well, I think that's about 80 rubles. So you multiply 50,000 by 80 and get 4 million rubles.

[20:55] If you want it right here, one-time, right off the bat, please, you will sell the integration for 50,000 rubles. But if you want to do it all at once, pour it in, you can do it differently. Firstly, after seeing these

[21:08] I don’t have 4 million. [laughter] Well, either I don’t have 4 million, yes, or you can understand that you can work hard, shoot video content and, thanks to this, gradually build up this audience and reach these numbers. And you'll simply understand that what

[21:23] I'm doing now is saving me these 4 million. Plus, you can build this other channels; you can set up targeted advertising. For example, right now at my agency, and I also have an agency on Telegram, we provide

[21:35] services to businesses, bloggers, anyone, and attract targeted traffic through doing very well at the moment. We can attract, as I said, at 80 rubles. In your case, we can try there for 40, 50 rubles. And, accordingly, your

[21:50] budgets can be much more pleasant, not 4 million. Therefore, here you need to choose a lay out such a budget at once now or a smaller budget. But again, there are no miracles in Telegram, no algorithms, no organics. This audience needs to

[22:04] be attracted somehow. It's expensive. But as a counterbalance, I will say that not only is it expensive, but it is also interesting from a monetization point of view. Therefore, if you attract these funds, then there is a high chance that with the right approach you

[22:16] will receive proportionally, commensurately, and perhaps even more from this in the form of dividends. Monetizing advertising from their products, collaborations, their own, maybe small products, merch, and so on.

[22:28] Well, with a personal brand, in short, everything is clear. And if I have money and I want to earn money in Telegram, what other options are there? investment. Plus, there's a cool connection right now; stories with bots are getting hyped. What is this

[22:42] Especially all kinds of bots, wrappers, that is, when a GPT chat is wrapped in a Telegram bot, they start advertising it, like there’s a JPT chat now in century, in fact, everything changes at lightning speed , all the trends. Nowadays,

[22:55] entire collections of neural networks are wrapped in such rappers . There will be a lot of things there. But . Therefore, if you don’t have creativity, you need to gradually develop it or attract someone. You can hire a manager, the so-

[23:08] . What are the most profitable Telegram bots for The first one, I think, is a collection of all the neurons. I won’t name them, but I think everything possible in one bot. There is photo animation, and nanobana, and 3, everything

[23:25] you want. The second bot is also, oddly enough, around neurons, but in a narrower direction they are monetized through a mandatory subscription. That is, a huge audience is attracted to such a

[23:37] bot, which, let's say, has GPT, midne, such basic neural networks, not a huge functionality, but people don't pay for subscriptions there . They subscribe to the channels that they are given to use these neural networks for free. That is, subscribe to five channels there, and

[23:52] you will be able to use the neural network for free in the bot. And the owners of these bots, they sell this audience to the owners of these bots, they sell this audience to amount of traffic there is a good exhaust. Well, the third one is, I think,

[24:08] any standard bot, which, especially large bots, download, say, videos from Instagram, or reels. These bots send out advertisements accordingly, they find advertisers and sell them. Plus, they have a

[24:22] large one, an audience of millions, because many people need to download videos from TikTok, Shares, Reels, and so on for one reason or another. And the fourth bot, I can’t help but add, let it be the top four. or they are the top three. This is a

[24:35] randomizer bot. Also a popular topic. Nowadays, a huge number of Selegiya channels simply exist thanks to competitions. These iPhone and MacBook giveaways are constantly happening, especially on the Millionaires channel, Veskom, where all these

[24:47] guys, all these contests are organized using randomizer bots. And, in short, I also heard from many of my friends that there is some kind of serious username scam going on right now.

[24:59] Yes, sure. I also get messages all the time, like, imagine, there's a username for a person, I don't know, some Kristina, underline there 1989, that is, such a username, and they offer her a million rubles for it, but

[25:13] guy writing there, like, let me pay you so many thousand tons now, 8,000 tons, they can be really generous there sometimes , really generous. And they offer a fragment. users can sell. Few people know about this either . Here you go. Here you go

[25:27] googling, like, what are these tones? There they look at the exchange rate, that is, about crypto, it turns out, they look at the exchange rate. I need a million rubles. for a nickname, come on, of course, I'll sell everything now. And then they come in, uh, and what happens there? They push a

[25:41] shady exchange on you, you have to pay some commission there or, God forbid, give access to your Telegram account, and as a result, you either don't have an account and all your and as a result, you either don't have an account and all your

[25:53] your name, or you pay something for the commission there. Well, what about it, like, I can get 5,000 rubles there. Pay to get a million for just throw you on the commission and say goodbye . And this is the best case. It could

[26:06] be much worse there. You need to understand that there are users in Telegram who are really worth a lot of money. Just now, a record deal was made just last week . A Chinese man bought a Telegram username, which

[26:20] means "guarantor" in Chinese, for 2.2 million euros. Before that, there was Sber Auto, and these users, who were also quite expensive, were sold there. They cost several hundred, thousands of these dollars I bought a user there for how much was it then? 6 million rubles 35,000 tons.

[26:35] You sold your username for 6 million rubles. Well, yes, I was incredibly lucky . But it was called Ra 24. Initially, when I joined Telegram in 2019, I was inspired by my project, inspired, and thought it would be

[26:47] cool to make another news project. And my friend, a good, old acquaintance, was selling it at that time, well, since he owned the username Rsha 24, he tried to sell it to the TV channel, but they didn’t even give him 30,000 rubles. didn't want to give. But

[27:00] I wrote to him there, haggled a little, and got 5,000 rubles for 5,000. And he was lying there, waiting for his moment. And then, hop, Durov, after, I think, 3 years from that always read certain insider information. I already understood that there would now

[27:12] be a platform for selling usernames, so I uploaded it to it. Well, how did you throw it? There you need to place the first bid with your own money, so that, well, the auction starts. The auction lasts a week. If someone outbids you, your money

[27:24] outbids you and your bid, which you place to start the auction, is the only one and ultimately the winning one, you will receive your username back as an NFT. commission on the money you bet. Well, after a few days,

[27:39] little by little, and on the last day there was a complete rout . I sat there in complete shock. happening. So, in one week you made six multipliers in Telegram with 5,000? Well, in fact, the auction lasted a week, yeah,

[27:55] kind of cool. Plus now there are gifts already, there are also given something worth millions. All these Pep's, frogs. That is, a gift that cost 3,000 rubles began selling there first for 300, then for a million,

[28:08] for 1,600. I think there are even some record deals there now. I've already lost count on Telegram, and by the way, I've been talking about this for a long time that this would happen. These the form of NFTs, these, like what used to be all these Boret ups, monkeys

[28:21] call to oneself. Do you have any gifts? There are none. I have cheaper gifts. Well, like I filming day that day. I was filming the rails on my favorite cart.

[28:34] And when my filming day ended, I went out and there was a sold-out scene. But in short, everything is done for this, Pasha. to make good money from it. This is where the Listen, but this is also an additional source of vows, that is, like to someone,

[28:48] yes, who succeeded, yes, like a profession. I know a lot of guys, especially the youth, zoomers, schoolchildren, they've made so much easy money from this that they already have cottages, villas, cool cars, and all sorts of people from

[29:01] abroad are already hunting them, well, real bandits, they order all sorts of fingerprints, where they appear, their cars are pelted with Molotov cocktails, sportsmen and so on are beaten up, and so on. Well, the story is that

[29:15] real here and there, and there the money is astronomical , it’s better to just keep it quiet. Well, no one knows about them at all. That is, they promised to make them in the form of NFTs, they have

[29:27] n’t rolled them out yet, but some kind of primary market already exists there. That is, stickers are also stickers from bots, officially from carts, there, too, just like gifts, stickers are spat out in drops , and you can snatch them up, like, to get them

[29:40] cheap, then they kind of grow. That is, I managed to snatch something there. And I do it thanks to the referral system. This, by the way, is a separate story. Nobody knows about the carts either . You can go directly to the settings, click on stars, and there is a button

[29:52] to earn stars in the app. And there you have referral programs, all sorts of different services, bots, and so on. This is an official referral from Telegram. You choose a bot, click to participate in a referral program, they give you your link, and you

[30:05] . They make some purchases, payments, subscriptions there, and the cart itself ensures that you receive the promised percentage from each Actually, I created the sticker through a bot

[30:18] recommended it to people. They came, they earned everything there, by the way. I also bought and sold from referrals. Well, I sold it, I think, and got a couple of hundred thousand rubles from these stickers. Well, that's all clear. And in 2026, will I be

[30:32] make any money from all of this, or is that just in 2026? I actually thought that the market for those same usernames had already died, but no. There are some Chinese brothers recently, bought this unique link, which in translation means a guarantor,

[30:48] for 2 million bucks. So we take, I don’t know, a Russian-Chinese English-Chinese translator, we take up some important nicknames, we try to sell them. That is, always say this when people ask me if some brand miraculously didn't

[31:03] take over its username on Telegram or some well-known media person, a star, a singer, a blogger, and so on. Well, that's how Tema Lebedev, for example, bought, well, Tema, because he bought the nickname Tema. Tyoma Lebedev, he bought the

[31:16] twenty-third year, I don’t remember. He bought it for a million rubles. This is a four-character nickname. We can't take a four-character nickname ourselves. Well, you're going to get occupied in general too. People here don't understand how to sell on a fragment. It is not

[31:29] . You can create a channel or a chat. Then you simply your threads will be available for sale. That is, a nickname can be taken through an open channel or an open group. That is, a chat. You type in there,

[31:44] like, try to enter four characters A, B, C, D. First of all, it’s busy. Here. And knows, please write in the comments how to get a four-character nickname in Telegram. I don’t know, in exchange for some kind of hourly consultation on earning money or something else

[31:57] . Seriously, this is not a joke. There are at least five characters. In short, I don’t exist. The topic is cool, so you could try it, but there is no such hype as there was initially for usernames when I came in, and now there is none.

[32:13] The topic of stickers is not fully developed, but it is an important point. That is, if there are gifts, they are already visible in the blockchain, you can go to getgames. See the collection and market size of Telegram gifts there. No stickers. That is, they were never fully developed. Therefore,

[32:27] market, that it will spin up, you can buy now. As for gifts in general, I don’t know, I’ve somehow cooled off a bit towards this myself now, because I was hunting, Again, not the top ones, I didn't manage to snag them, but there are

[32:41] gifts from the middle tier, yes, but now, I don't know, the market is a bit, well, I wouldn't say it's on the decline, but to put it mildly, it's probably in some kind of anticipation, or maybe even on the decline friends. Everything we discussed today, even in a more structured form, is

[32:55] pinned in my Telegram channel. There is point number seven, it is called the drew this map and recorded a separate lesson where I analyze each point, each branch of this map. I will give my commentary in detail. I hope

[33:08] you found the podcast interesting, useful, and enjoyable, so please share you. And in general , any feedback will be very useful. In any case, I want to wish you success and I hope that at

[33:22] least after this podcast, many will lose the illusion that Telegram is some kind of magical place, a magic button. So, act wisely and good luck in Telegram and in general. Bye everyone and see you again . The Cart Master was with you.

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