Buffer Social Media Post Scheduler | Step by Step Tutorial for Beginners

[00:01] started using buffer to schedule social media posts engage with followers and track my online growth and today I'm excited to share my stepbystep tutorial expedite your buffer learning curve from beginner to Pro you've came to the right

[00:15] place I'll walk you through connecting accounts scheduling social media posts exactly intuitive but have really revolutionized my social media game revolutionized my social media game let's

[00:31] sponsored by buffer this tool just generally saves me about 10 hours a week all I ask in returns that you smash that like button and hit that subscribe button right there if you like to stay up to date on all things AI business and

[00:44] Tech now let's get to it signing up for buffer is free and here's a list of all you're going to be able to connect all you have to Simply do is add your email and get started when you log into buffer for the first time you're going to see

[00:56] be able to add all your different social media accounts so on the left side connect simply select the one you're interested in use your general login connected buffer is going to give you specific instructions on what's needed

[01:11] and this is what I meant earlier when I said I want to expedite your learning curve this process here took me multiple iterations to figure out so I'm going to put up on the screen here all the requirements you need to connect that

[01:24] form of social media so for instance in order to connect Facebook Instagram or Tik Tok these have to be business accounts so for Facebook this is the equivalent of a Facebook page and for Tik Tok and Instagram these are the

[01:36] equivalent of business accounts or creators accounts these changes are all have to do is log into settings on that here on the screen is how to do that in Facebook Instagram and Tik Tok if you

[01:49] want to change your standard account to business account now that your accounts process of actually scheduling a social media post at the top of the screen here tabs one of those is called publish so let's select there to go to buffer post

[02:03] calendar which will show you all your scheduled content today and anywhere into the future now ours is blank so let's go ahead and select new Post in the top right and create our first

[02:16] selected right here you're going to be able to see all your connected social connected Tik Tok Instagram and YouTube and if you select something like Instagram it'll show you whether you want to schedule a post a real or story

[02:30] same thing for Facebook and Tik Tok so let's go ahead and schedule one post for all three of these platforms at the same time so let's select Instagram Tik Tok we're going to be able to add what we like to post let's go ahead and drop

[02:43] that in you'll see we added some emojis to make it more eye-catching and then we want to add an attachment since this is going out as a real or Tik Tock equivalent let's select that here now you watch it load as we have an uploaded

[02:55] attachment and now my favorite feature buffer is actually this AI assistant here here and it's really really great for hashtags so what I like to do is go into the AI system box here and ask what of the best hashtags for this social

[03:08] media post drop in my post and now you'll see it automatically generate a bunch of optimal hashtags for this post so it seems like there's a bunch here the post let's go ahead and ask it to be shorter great we'll copy these hashtags

[03:22] and drop it in our post one feature I really like about buffer is it actually that social media platform and if you don't get these correct the post isn't You'll see this little exclamation point

[03:35] while we're doing that we can even select the category and if we want this public or private this really helps us be impactful with the little tweaks that can really emphasize our social media post now something also to consider

[03:47] that's incredibly important is character limits for instance Pinterest have way like Facebook or even look at YouTube that's kind of crazy right if you don't to go through so make sure pay attention to these if you have to adjust character

[04:02] the different social media platforms and now just scroll down to this add to Q button select schedule post and now you can choose the date and time you want to brings us to our next question how do you know the optimal time to schedule

[04:18] your social media post well buffer has the answer my favorite feature of buffer is that actually recommends the best time to post based on when the bulk of your audience is online on that specific platform to see data like this just go

[04:32] you can have a breakdown of your data for Instagram Facebook Tik Tok all your accounts and A good rule of thumb is you want your social media post to be scheduled right before the bulk of your audience is online for instance for us

[04:47] on the YouTube channel here the bulk of our audience is online Monday afternoons finishing up work so we schedule all of our content for 400 p.m. on a Monday so it's available right about the same time when the bulk of your audience is online

[05:01] and something new that they can enjoy when they're traditionally on those social media platforms this has really been a huge help to revolutionize my social media game before we move on to my favorite feature of buffer YouTube

[05:13] analytics shows that less than 1% of people watching videos on the channel are actually subscribed since we release videos every Monday on all things AI subscribing You're simply just get a notification every Monday when we create

[05:27] a video like this one comparing metric buffer and Hood Suite deep diving how that's really a gamechanging video so go ahead and consider subscribing and let's single feature that has allowed me to grow my online presence the quickest is

[05:43] Buffer's analytics dashboard you'll be able to see your followers which posts are performing best analytics like click-through rate and engagement and my favorite customer demographics now Buffer's free version allows you to see

[05:56] data on the last 3 months for all your different connect social media account you could upgrade to their paid version where you can see data on all your they were connected on Buffer but like I said I don't really see the need to do

[06:09] this all the information for the last 3 months is on there I use a completely free tool but I wanted to let you know that those options are available if you features we're going to talk about today

[06:21] this is the one that has allowed me to engage with my social media Community the best and it's called the inbox management tool on the inbox tab it's your different social media accounts in

[06:33] one centralized spot here you can see things like comments direct messages and this little filter button where you can filter for all the things that you respond to those elements to engage with your followers and this is really

[06:47] important to do so in the moments right after posting your social media post with your audience at the time that they're looking at your social media post if you're liking the video so far go ahead and leave a comment below let's

[06:59] connect tell me what your thoughts are about buffer so far lastly I want to show you one final trick that ensures all your social media followers who follow you on one platform also have the opportunity to follow you on all your

[07:12] sense to have someone follow you on one form of social media but not the rest of them how do we capitalize on this now to create this centralized Hub buffer has a feature called a starts page and here you can go ahead and add your profile

[07:26] different social media platforms and and when someone navigates to that link they different forms of social media now personally I don't use the start page from buffer it is only available in their paid version and the customization

[07:40] of the tool is fairly limited you can't really change that much the tool I use is link tree Now link tree is also a free tool Tik Tok actually recently audience to different content creators and it's one centralized Hub where

[07:54] all your different social media platforms if you want to learn how to do this and you found enjoyment out of this video I recommend you do three things one like this video it really helps the channel grow and shows that the audience

[08:07] is enjoying the content two consider subscribing so you get a notification every time we release something on AI business and Tech and number three most importantly go watch that video on how to make a link tree it will take 5

[08:19] minutes it's our most popular video on the channel and it's a really incredible tool to upgrade your social media game thanks for watching I hope you enjoyed thanks for watching I hope you enjoyed and I'll see you in the next video