How to Turn Trash into Art

There's this video of Virgil Abloh, and he's holding up this tin candle. And he explains that if this tin candle is sitting in a garage, it just looks like a piece of trash. You wouldn't even notice it. But if it's sitting in an all white room, it becomes art. So, his choice is he can either work on the candle or work on the room that it sits in. >> This is something that we realized pretty late.

We would tell a lot of people the ideas that we would have for videos or projects, and we wouldn't get much traction. That was it. It was just like, "Yeah, yeah, it's a good idea, man. Cool." But the moment that we actually took the time to put that idea into a pitch deck, give it a name, a logo, make sure it was easy to talk about, it changed everything.