Bikes without pedals? A $12M business
35sThe counterintuitive concept of a pedal-less bike becoming a multi-million dollar business sparks curiosity and disbelief.
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Bikes without pedals? Sounds kind of like a scam. Turns out, it's a 12 million dollar business. Andy Loveland founded Early Rider after his toddler got a balance bike as a gift. What everyone else saw was a bike that was missing half its parts. Retailers were skeptical. Andy, he kept going. He designed lightweight, low -to -the -ground bikes, built around one principle, making progression easier so kids went further, earlier. Turns out, they loved it. Early Rider hit
10 million dollars last year, and it's on track for 12 million in 2026. 26 the kid who inspired it all he just joined the company you're missing feature it might just be the whole point The kid who inspired it all? He just joined the company.