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Does PLR Still Work? What I Would Do If I Started Digital Marketing Today

0h 14m video Published Jul 1, 2025 Transcribed Jul 16, 2026 A Allan Torquato
Beginner 7 min read For: Beginners in digital marketing interested in selling ebooks or PLR products.

AI Summary

The video discusses whether PLR (Private Label Rights) still works in 2025, especially with the rise of AI. The creator shares his experience earning over R$12 million from ebooks and PLR, and explains the right and wrong ways to use PLR today.

[00:01]
Introduction to PLR and AI

The creator asks if PLR still works in 2025 with AI advancements, noting he made over R$12 million from ebooks without showing his face.

[00:27]
Personal Success Story

He shares his journey from a house without plaster to making R$10,000/month in digital marketing, eventually earning millions.

[02:24]
What is PLR?

PLR stands for Private Label Rights, meaning buying the right to resell a product. AI has changed the landscape.

[03:03]
Old PLR vs New PLR

Old PLR (buying bulk untested ebooks) is dead, but new PLR (buying rights to validated, successful products) still works.

[05:08]
Validated PLR Products

He recommends buying PLR from products that have already sold well, like his own 'High Score Manual' (R$3M) and 'PowerPet Manual' (R$2M).

[06:53]
Creating from Scratch with AI

Using AI tools like ChatGPT and Gamma App, you can create professional ebooks from scratch, but it requires building sales pages and funnels.

[08:50]
Using AI for Creatives

He demonstrates creating a Facebook ad creative using ChatGPT prompts, showing how AI can generate effective marketing materials.

[12:40]
Conclusion: PLR vs Scratch

Both approaches work: PLR saves time with ready-made pages, while scratch requires more effort but costs less. Choose based on your situation.

PLR still works in 2025, but only if you use validated products that have already proven successful. Alternatively, you can create products from scratch using AI tools, which requires more work but can be cheaper.

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85% Legit

"Title accurately reflects content: the video answers whether PLR works and gives advice for beginners."

Mentioned in this Video

Study Flashcards (8)

What does PLR stand for?

easy Click to reveal answer

Private Label Rights

02:24

How much did the creator earn from ebooks without showing his face?

easy Click to reveal answer

Over R$12 million

01:46

What is the main difference between old PLR and new PLR?

medium Click to reveal answer

Old PLR involves buying bulk untested ebooks, while new PLR involves buying rights to validated, successful products.

03:03

Name two AI tools mentioned for creating ebooks.

easy Click to reveal answer

ChatGPT and Gamma App

04:00

What is the recommended approach for PLR according to the creator?

medium Click to reveal answer

Buy PLR from products that have already sold well and have validated sales pages.

05:08

How much did the creator pay for the resale rights to the Decora course?

hard Click to reveal answer

R$18,000

05:08

What is the 'High Score Manual' product?

medium Click to reveal answer

A product that has already sold over R$3 million.

05:47

What is the advantage of using validated PLR over creating from scratch?

medium Click to reveal answer

It saves time because the sales page and funnel are already built and tested.

08:50

💡 Key Takeaways

💡

From Poverty to Millions

Shows the transformative power of digital marketing and PLR.

00:27
📊

Old PLR is Dead

Key insight that bulk untested PLR no longer works due to AI.

03:03
⚖️

Validated PLR is Key

Emphasizes buying rights to products that have already proven successful.

05:08
🔧

AI for Creatives

Demonstrates practical use of AI to generate effective ad creatives.

08:50

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

Does PLR Still Work in 2025?

45s

Directly addresses a trending question about a business model's relevance, sparking curiosity and debate.

▶ Play Clip

The Old PLR Way is Dead

48s

Controversially declares a popular method obsolete, creating tension and engagement from those who still use it.

▶ Play Clip

Why Buying 12,000 PLRs Fails

50s

Reveals a common mistake in PLR purchasing, offering a counterintuitive insight that challenges viewers' assumptions.

▶ Play Clip

AI Creates Your PLR Product Instantly

50s

Demonstrates a practical, time-saving use of AI that viewers can immediately apply, combining education with actionability.

▶ Play Clip

Validated PLR vs. Scrap Products

54s

Highlights a key distinction that can save or lose money, providing actionable advice that is highly shareable.

▶ Play Clip

[00:01] After making over R$10 million selling PLR (Profit Sharing) online in a 100% automated way, without showing my face, and achieving all these accolades, does PLR still work? Especially now in 2025, has there been any

[00:15] going to talk about in this video. So don't miss this video because I'm sure miss this video because I'm sure the content here will help you.

[00:27] if you don't know me, you've probably stumbled upon me . I changed my life by selling ebooks online, so much so that I 'll leave a video here for you to watch. In my fourth month selling ebooks online, I was leaving a house

[00:40] that didn't even have plaster on it; I couldn't even support my children. In this you now, I'm telling you about the house, which still had no plaster, and how digital marketing was was already making my first R$10,000 a month. Take a look at this. Hey bro, take a

[00:54] look. Look how cool, man. My little house over there, look. Before, it was just on the wall and stuff. Today I managed to finish this little area. We're finished now. Let me how it works, man. I won't be able to turn around. And now we're going to put

[01:10] ceramic tiles on the walls. We're going to make a barbecue grill here. Come here. It's going to be really cool. Put a little sink here, see. Cool, right, man? Digital marketing is really changing my life a lot,

[01:22] man. Well, look how cool this video recording is, right? That was 5 years ago, when I started selling my first e-book online, and it about this here. And why do I like to show it? Because today, when

[01:34] people come here in Florianópolis living in houses worth almost R$5 million, when they come with a Porsche, and I'm driving a Camaro, people think I made money selling courses or mentoring. I offer mentorship programs and courses, and through

[01:46] my mentorship and courses, I've earned over R$2 million to date. And my ebooks, without me even showing my face, are already reaching over R$12 million. So they are completely different things. So much so that if you go to this channel and

[01:58] you'll see that I didn't even have any results yet and I was already making videos. And you'll saying: "Look, I don't know much, but with the little I do know, I want to help you guys, because in that video I was making my first 3,500 in a month.

[02:11] people, and throughout this channel, if you watch the older videos making 10,000, 20,000, 30,000, 50,000. I was always teaching mainly selling my ebooks, which has always been what gave me the best

[02:24] results. And that's why today I want to talk about this. Oh, does PLR still work? First of all, if you don't know what PLR is, PLR stands for Private Labor Rights, which means buying the right to resell a

[02:36] buying the right to resell a product. But an incredible revolution has happened on the internet in recent years , with the arrival of artificial intelligence. So, on one hand, we have the question: is it worth buying the right to resell a product?" On one hand, we have a

[02:49] artificial intelligence that I give two commands to, and the product is practically ready. So, Alan, PLR is dead, it's not worth it anymore. Hold on, because there are two sides to the coin. Yes, buying

[03:03] PLR, doing PLR the old way is no longer worthwhile, but doing PLR the right way is still super valid. What is the right way, Alan? Let's see. I'll show you my computer screen here. Doing PLR the right way or the

[03:18] 'm here on my computer and I want to buy a PLR. When I come here and type "buy a PLR," sponsored ads will appear from people who create, for example, 12,000 PLRs for you to sell. King of PLR, I don't know how many PLRs are

[03:33] here, I don't even know. Let's click here. Let's see. Take all our products for only R$ 147. There are dozens, hundreds, maybe. This is what will make you not make money and is what is no longer worthwhile. For example, let's say I

[03:46] website. If I come here and look at a PRR, like, overcoming grief. If I come here and do this, like, create a prompt for an ebook teaching how to overcome grief in Gama

[04:00] artificial intelligence tool we use to create the ebook. If I do this, Chatpt will generate this prompt. I'll get this prompt here in a few seconds that Chatpt will generate. I'll put it in Gama App, for example. If

[04:14] which is another artificial intelligence tool, like, create a new one, generate, come here, create an ebook, I don't know, of 60 pages. Oh, but for that I have to pay for the tool, you'll pay too. So, to make it with 60 pages, you'll have to pay,

[04:29] but if you make the ebook with 10 pages , you don't need to pay. And then you all together. Fragments in the field and have a complete e-book. So there's no problem. But I'm going to create one here with 30 pages, just for you to see and generate here, look. It

[04:42] artificial intelligence in a professional way, with a very top-notch design. So buying an e-book like that doesn't make sense. Understand one thing, these people who sell ebooks here on Google, that's their business, building 12,000, 1,000

[04:56] ebooks, hundreds of ebooks, thousands of ebooks to give you, you pay a fee and receive these ebooks. But these ebooks have never sold on the internet. They never created a product to sell on the internet. So, pay attention to that.

[05:08] If you are going to sell a PLR, be careful to get the resale rights of a product that is already successful. For example, I bought a course called Decora resale rights for this course. I paid R$ 18,000. Why? Because I

[05:22] was already a partner of the person who sold this course. I bought a percentage of her rights. In my mentorship program, I also offer four PLR courses, which I paid R$10,000 for each for the right to resell and pass them on to other

[05:34] people. So, when you do that, which is a course that was already selling, then everything is fine. I, for example, pass on to my students here, and I'll even leave this link available here for you. I pass on the "High Score Manual,"

[05:47] million from. I pass on the " PowerPet Manual," which is the product that I've already made millions from, almost R$2 million of which we've already sold. So these are info- products that I've already sold here. The " Literacy Method" has already sold R$400,000, R$

[05:59] 500,000 worth of all of them online. And this is different, online. And this is different, you find people who use validated. So if you come here, you You'll have access to the sales page,

[06:13] them with validated sales pages. And I'm even giving away a bonus traffic course for only R$97. That's the difference. I want to get a PLR to sell, Alan. I'll leave the link in the description.

[06:26] not, it's not mine you'll want to use, because this is validated. Just upload an ad, start selling. What are you going to do? You're going to search for PLR from someone who's already selling, who's making money online. You're not going to

[06:39] do these crazy things, like grabbing an ad like this, 630 PLR, 630 ebook, no. You create it from scratch here in the EPT chat, create it here in Gama, it will create the ebook for you right then and there, and that's it . Then you build your

[06:53] I'll even leave a ready-made lesson here for you about sales pages, but look here. It will... Create the ebook here with images, with everything illustrated. You can name here, I don't want my name. I 'll remove the name here, see? There, it's gone.

[07:06] But it will create the ebook here, see, everything perfect, you see? Well illustrated, with covers, with everything, see? Mourning death, mourning separation, divorce, anticipatory grief, all the content being well constructed here, with good images, with

[07:19] professional, just upload it to the platform and start selling. Alan, but will you start selling right away? No, this process here is the process from scratch. It's the process of building the product's COP, it's the process of making the sales page from scratch.

[07:32] Everything has a process. Now, when you get a PLR, you get everything ready. Including, when you look here, I don't know , I'll look at this one here, see. PDR Pro, 12,000 PDR. It may even have the pages of Sales, you see here? There might be

[07:45] that have never been tested, never validated, nothing like that. So, a mega design is created to impress you, but the truth is that when you upload the ads, they don't sell. Not to mention

[07:58] that they're heavy pages and everything else. So you need to stop and think, it's logical, it's logical, you want to start now, you can't be foolish, you can't start on the internet. Do you think anyone has ever sold 12,000

[08:12] different products and then made them available here for people to buy? They certainly didn't create the product, throw it out there for people to buy, and then you don't even know if it sells. Then you go there, create the ad, spend money, people click, go

[08:24] buy, and you lose your money. So be careful with that. That's why when people look at my PRD (Product Development Network) pack, they say: "Hey, Al, but you only have products, man, they're talking about one product that's already sold R$3 million and

[08:37] million, and is now closing in at R$2 million . For this to happen, a lot, a lot of money is spent to build the COP the right way, a lot of mistakes, the funnel the right way, everything, everything, everything, everything. And there it is, everything available for you. What is

[08:50] worth doing today? Grab a ready-made PLR ​​template like this one; the sales page Here, you'll learn how to build the structure, and I'll even give you a course You use artificial intelligence to create the creatives. For example, let's say

[09:03] you were going to sell a manual for scoring software, okay? Create a headline to scoring software, okay? Create a headline to sell an ebook. about how to increase your credit score. Then he'll create a headline. I'm giving him this

[09:16] information just to help him build his understanding and everything else. So he's building it how to recover your name and boost your score even faster. The guide that has already helped get approved for credit cards and loans. This one's perfect, this

[09:29] sells really well. Okay, so now we're going to do the following prompt, alright? And don't forget to leave a like here. If this video gets 300 likes, you can message me on my Instagram and I 'll give you the complete instructions to

[09:42] type of creative. So let's go. Create a 1080 x 1080 creative to advertise a 1080 x 1080 creative to advertise on Metaedads in Instagram feed placement

[09:57] on Metaedads in Instagram feed placement . This creative should contain the headline at the top, and I'll press Ctrl+ V on the headline here. In the center of the V on the headline here. In the center of the creative, illustrate the symbols for a

[10:11] creative, illustrate the symbols for a credit score increasing, like from 120 to credit score increasing, like from 120 to 890. At the bottom of the creative, 890. At the bottom of the creative, place a green CTA button with

[10:24] place a green CTA button with black text. Tap on learn more. black text. Tap on learn more. Also add a testimonial to the creative Also add a testimonial to the creative that takes up a maximum of 30% of the

[10:36] creative space, with the following description of the person giving the testimonial. Just stopping by to say thank you. I am implementing a method to increase the implementing a method to increase the score. It's been 12 days and it went up from 190 to

[10:53] score. It's been 12 days and it went up from 190 to 830. Thank you. Now I have credit again in the market. In the testimonial, add a photo of a woman's face

[11:05] in the upper left corner of the testimonial, simulating when we see an Instagram post. Ready. Let's give this complete prompt here and then we'll see

[11:17] Remember, artificial intelligence works to the extent that you give first creative effort might not be perfect, but it will already build something from there. Based on this structure, you can then pass the

[11:31] corrections to artificial intelligence. But I have good expectations here. I because we were very specific about some things and he's already going to do it. Alan, in order for me to build this creative, I need your apartment chat. No, you can use

[11:44] the free version without any problem. Look , there's GE, which has already helped thousands increase their credit score and get approved for credit cards and loans. Wow, that's creative work is perfect. Look how great it is when we give the correct prompt and the

[11:59] correct information to the apt chat. I simply know. I've already sold R$ 3 million worth of sell. This creative here is ready to go, just go up and sell. It became absurd. If you understand this, if you do the prompt correctly, if you do everything correctly, you'll always get

[12:12] results, okay? Then use the chat to do that. Hey Alan, I want this prompt. If you want this creative too, Alan, I bought the 'll save it in an

[12:25] send it to you – the prompt for the creative. So that's it, man. Understand that selling PLR is only possible if it's a validated PLR product; otherwise, you'll create your ebook from scratch using chat, EPT, or a gamma app here. It's actually a low-ticket methodology,

[12:40] ticket items from scratch. We use modeling here. If you want to learn more free lessons, okay? Just tap on the first link that has my WhatsApp. . I'm going to send you three

[12:54] create my low-ticket products and sell them online, okay? So, if you're interested, or if you've become interested in this PLR pack, just find the links in the description. Final conclusion. So

[13:07] both work, but with PLR you'll have a ready-made sales page, ready and will save you time. Otherwise, you can build a product from Discord, you can build it from scratch, create a sales page from scratch. I

[13:22] you, on how to create a sales page from scratch. It's very easy, for example, you won't spend R$ 97, but you'll have the creation of your product for more worthwhile? Wasting time or R$ 97? See what makes the most sense to you

[13:37] at this moment, and then you choose and make the decision. Is it closed? Leave a like here if the channel, and comment below what kind of videos you'd like me to make here on the channel. I've made a lot of videos here about low-ticket e-commerce,

[13:49] analytics, sales pages, creative, AI, and a whole lot more— how to use it all what kind of content you'd like me to continue bringing content. We're in this together, may God be with you, and I'll see you in the next video.

[14:04] God be with you, and I'll see you in the next video. Hugs, everyone. Ciao. Ciao.

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