Dropshipping Decline: Full Breakdown & Transcript

[00:02] dropshipping has died, everyone's sales have fallen, views on YouTube are fewer and fewer in the e-commerce dropshipping topic, in short, people have completely lost interest in dropshipping and e-commerce. Let's figure out what happened

[00:15] and what to do about this situation. Well, let's not keep us in suspense, let's and Shopify, where is all this decline coming from? It's been 2-3 months since I began to notice a decline on

[00:28] my YouTube channel. No matter what topics I touched on, the videos don't get more than 2,000 views, and at first, I somehow didn't really pay attention, thinking, Well, no views, no views. Just a few days

[00:41] ago, I began to analyze in detail what happened, why is this happening on the YouTube channel. I began to compare other guys, even if this is in the CIS, even if this is in the West, and the situation is the same, and they also have a very interesting indicator. These

[00:56] guys on Twitter are now called Platform X. Previously, a lot of people shared their results, they posted a dashboard of how much someone earns per day, per week, per month, now there are fewer and fewer of them. screenshots are visible on this

[01:09] platform. And this is also one of the most important indicators because I became familiar with this indicator back in September 2023, when there was also a certain decline and I really did not understand whether I was experiencing such a decline in stores or

[01:24] it was in the entire industry. And there was exactly the same situation when no one shared their results on Twitter. There was complete silence in the e-commerce sphere, as if everything had died. Nothing worked. The same thing is happening now. Of course, there are

[01:39] those same infocygans that I talked about in one of my videos. I will always show you results of 1,000, two, 3,000 per day. You will see if you have not watched the video that I recorded about them. I strongly advise you to

[01:53] watch it. You will understand who we are talking about. And it turns out that these infocygans simply show fake dashboards, drawn results, and people are led on, go buy training from them, ready-made stores on a turnkey basis for 200, for 250,000 rubles,

[02:08] and then come to me and say, how is it that I paid the person I did n't get any results for such and such an amount. He's an info gypsy. He's a liar. Well, yes. If you don't look at a person's expertise and lead a beautiful life on Cars Cash, then of course you

[02:22] get such a result. So, we've gone a little off topic. What is the reason for this decline? Most people in commerce have been experiencing it. During this period, you need to understand that somewhere between mid-February and mid- March, many people began to experience unstable

[02:36] results on Facebook advertising. Facebook, like every other year, usually updates its platform algorithm around April, and certain glitches with advertising results often occur. This happened

[02:51] before, as I say, somewhere around mid-February and mid-March. Many people began to notice that their results were unstable. I had the same thing. The second factor is that the elections in the United States are approaching. And this happens every

[03:05] 4 years. The price of advertising increases because the parties running for office, Republicans and Democrats, are bunkered with advertising on these social networks to promote their candidates. In this

[03:21] case, it's Joe Biden and Donald Trump. If anyone is following politics, so it turns out that they basically don't care how much advertising costs. They have a certain budget of several tens of hundreds of millions, and for some it's in the

[03:33] billions, and they just promote these candidates so that propaganda goes on for their candidate. It turns out that Facebook works on an auction system; the one who pays more, his ad is shown more often. If you

[03:48] understand that there is a main player who pays a certain amount to have his ad shown every day several times, then it turns out that less space is left for other players and they need to pay more because one

[04:01] player took roughly 80% of the market. And all the others must share the remaining 20%, and in principle, they fight in such an unfair battle. Every 4 years, when there are elections, there are a lot of blockings, whether it's Facebook accounts, or

[04:15] Instagram accounts, or advertising accounts. All this is repeated every 4 years, the same thing, and this year, of course, there is no exception. As for me, about a month ago, my advertising on the account was blocked, the

[04:30] Facebook page of my brand, which had more than 25,000 subscribers, was deleted, as well as the Instagram page, which had 75,000. subscribers Yes It's a shame, it's a shame, but that's how business works. There will always be some problems, nuances, you

[04:45] just need to adapt. The fourth factor that we are seeing a decline is, of course, seasonality. It's summer now, you know, in the summer you want to spend more time outside in cafes on terraces. Some people go on

[05:01] vacation, some save money for a vacation in July or August, and it turns out that people spend less online. And if they spend money, it's on some summer goods that will be useful to them during this season or on the vacation they will

[05:16] go on. There is even such a thing. For example, in France, some companies completely close their offices and factories in August because they are well aware that 80% of employees take vacation in this month.

[05:31] They also know that they have a huge decline in sales this month, and they simply prefer to close completely for one month to avoid incurring additional costs, be it for marketing, or for employees, or for the office and other

[05:44] costs that the company may have. So, yes, August is usually the toughest month. For many companies, July is also not the sweetest of course. The question that will now arise is what to do in this situation, let's

[05:59] now tell you about myself regarding my business, how I have been regarding my business, how I have been operating since March 2024. I began actively considering parallel platforms to Facebook because I saw

[06:12] that the results were somehow inadequate. If I'm not mistaken, I began testing TikTok advertising in April, Snapchat advertising somewhere in May, and in June I actively began working with Google advertising, which I talked about in the previous video. I will also

[06:27] advise you to watch how to properly set up Google advertising for your dropshipping business. It turns out that this way I distribute the risks. I do not depend on only one Facebook platform. That's why, in principle, it did not affect me much

[06:42] when I received a message from Facebook that my advertising account was blocked, my Facebook page was deleted, Instagram. I understood that I basically already Instagram. I understood that I basically already

[06:55] well, okay, no big deal, there are spare Instagram pages, spare Facebook pages, my brand also has spare advertising accounts, we are spinning on Snapchat, TikTok, and Google. This news didn't surprise me much because I

[07:07] distributed the risks. And I also advise you to do the same. Since I already know my jewelry niche, I know that every year in the summer, somewhere from July to August, there is a decline. That's why I have already started adding a summer collection of

[07:22] summer products to my store in May to minimize the decline in my store. Thus, the products that sell the most in Q4, yes, they have a certain decline at the moment, but other products that are

[07:35] more suitable for summer are selling, and thus I do not come to the point of zero, as it happened in some years, but I still remain afloat, just as I said in Google, when I add products to my store, I test them through Google advertising. I

[07:50] don’t need to make creatives, waste my time making photo and video advertising, Snapchat, or this for Facebook. I just add these products, add them to Google Match and Center, and these products are automatically promoted on

[08:04] my Performance Max advertising, where Google itself promotes which products it considers month or two, tweaking it

[08:16] site's conversion rate. Now, the site's conversion rate is somewhere between 2-3%. between 2-3%. When Q4 was the peak sales period, it was December, my site conversion rate was somewhere between 1.4 and 1.6,

[08:31] if I'm not mistaken, and now it's almost twice as high. I understand that by optimizing the site today in December, I will simply have twice as many sales as I had last year. It will be more profitable for me to run advertising.

[08:45] That's why I'm not upset that I'm in a decline because I use this decline to optimize everything, the entire sales funnel of my store, be it a product page, a shopping cart, or a checkout. sales funnel of my store, be it a product page, a shopping cart, or a checkout.

[08:59] a bunch of times in my YouTube videos. I strongly recommend watching all these videos. I've posted more than a dozen videos on my channel, everything is free. Watch, learn, and apply the information I share. I also plan to literally

[09:13] start translating my store into additional languages ​​starting next week. I currently have English. and French I also plan to translate into German, Spanish and Italian so as not to depend on only

[09:26] two languages ​​in two markets, so to speak, and also have additional ones to once again distribute risks and increase profits. I will also continue to add additional products. I have been

[09:39] adding products every week for several months now, and this allows me to test a bunch of products, find winning products, and during Q4, I will repeat this again, to scale these products and collect the cream more than I had in the

[09:52] previous year, where, as I already said in my article about the secret of French dropshippers, where I made my main income on just one product, this year I expect that I will have not one product like last year, but there will be

[10:06] many more to increase profits. By the way, the first people who learned about Google advertising, how I test it, and the strategy I use are members of the closed Procom club. If you are interested in joining it, you

[10:20] will find a link in the description. You will most likely now have a question, so what should we do, people who do not have a store, no brand, no experience, during this period, you have, as always, several options. The first option is, like me, just

[10:34] make a niche store, test a bunch of different ones. It's simply not worth testing products now using Facebook advertising since it's summer and elections are coming soon. Facebook advertising is getting more expensive, and it's best to test them through Google advertising. Post products

[10:48] seven at a time, preferably a week. This way, you'll post 30 products in a month and gradually test them using Performance Max advertising, which I talked about in the previous video. You'll likely ask questions about where to

[11:04] find products, how to find them, and what criteria to look for. I advise you to just go to Pat, I also made a separate video. There's a free version there, if I'm not mistaken. 3 days, thanks to which you can find the products you need.

[11:20] Simply set as a filter the products that ran between July 2023, not 2024, it hasn't started yet, but specifically between July and August, the ads that ran, and just take the same products that have received more than a

[11:35] million views and add them to your store. Launch Google advertising. It's just as simple. I strongly advise testing other traffic sources, whether it's Snapchat or TikTok. It doesn't focus only on Facebook. If you

[11:52] Facebook. advertising means most likely you don't need to launch Facebook advertising if everyone says to launch TikTok then most likely you don't need to launch other platform that few people know about They say this strategy basically

[12:06] works in all niches if you are told to buy cryptocurrency So you need to sell if everyone says everything is bad you need to sell then on the contrary you need to buy We always deviate from the masses and try to do the opposite of what they

[12:19] want us to do And of course it's important to look in debt to look at the fourth quarter which is approaching If you understand that you won't have time to make a store with summer goods in this month or two Then there is no need to

[12:33] rush just look for products that sold well between September and December And it's better to look from October to December just the fourth quarter the last three months of the year and you add these same products beautifully make your store

[12:48] design it so that it looks like the best brands as I have already said many times at least on my YouTube channel at least in a free article in which I described in detail the strategy that I use which is used by French

[13:01] half a million euros a month on Shopify dropshipping, take what worked for others between October and December 2023. Take these products and upload them to your store beautifully. I repeat, create a beautiful

[13:16] product page, checkout cart, and test these products. Somewhere around September, this way, within one month, you will already identify the products that are the most successful, and from October, you will be able to scale up, even if it is the same

[13:29] Google advertising, or even starting to test Facebook advertising, TikTok, Snapchat, on the winning products that sell the most for you. Well, it is important to remember this point: most online businesses make more than half of

[13:42] their turnover in the fourth quarter. Imagine the last three months of the year: more than half of the turnover of the entire business is made in these three months. So, don’t look at what is currently in decline, but look to the future. The best

[13:58] time will be between October and December 2024. So, now we are starting to prepare. If you are interested, join a community of like-minded people who are also involved. Dropshipping is used to build their stores, search for products, and develop.

[14:14] there's a closed club called Procom, everyone is invited there, there's a ton of useful information, we do group calls, and there are personal calls. So, I'm waiting for you in the closed club or in the next videos on the Procom channel. Bye everyone.