Get good at organic social media creative and social media ad spend … it’s the way to grow .. period

TikTok has the most virality chance. This is why I'm yelling from the loudest way I can that organic social is important, but you have to get good at the craft. The first 3 seconds, the thumbnail, all of it. Until you're great at the craft of the video or the picture or the written words in social, everything will be hard.