From High School Dropouts to YouTube Success: How to Build a Loyal Audience

So on YouTube, we're always trying to just anticipate our viewer, make really great videos, and really grow and expand. And that's where success comes from. And for me, I'm really excited about this live stream. Um, I'm going to interview Angelia, and I'm really impressed with her basically what she's been doing, uh, because she's one of the most creative people that I've ever come across. And what I do love what I do love is her desire to

really make content and really yes do this full-time. And I think a lot of you that are watching this right now uh maybe are full-time or have the hopes to be full-time or make this the the gig. Um and what I love is we can be what we who we want to be and create what we want to create. Um and if it's if it brings value, if it can really bring value, it you can build

a business around it. So, I'm going to go ahead and bring her on in a second, but if you are new to me, um I'm Daryl Ees. I've been on YouTube literally since October of 20 uh 2005. Um I've seen pretty much everything that's gone on on YouTube. I've worked with the biggest brands, YouTubers on the planet. And I just love content. I love content creators. More importantly, I love helping content creators really understand the gift

that God's given them and then really amplify that gift uh for the world. And so really really grateful uh to have uh Angelia and Waggie on. How you guys doing? Good. Good. Thank you for having us. Thanks for having us on. I I'm really excited about this for a couple reasons. And it it's because um when I when I see content um I I see content that was literally made for the internet. It was just like,

okay, if there's ever an internet screaming type of content, Angelia, it's your content. Like no ifs, ends, and buts about it. And uh for those that um you know are looking, hey, you there's a niche for anything. And uh yours actually screams pretty hard for me because I I don't know what's going on in that brain of yours, but it makes me laugh every single time. It just it just does. So, I'm grateful that you're able

to uh both come on and share value because our goal here is just have conversations that people can learn and maybe connect the dots that they didn't know. um and and ultimately go into uh you know the next level just jump to that next level wherever there they may be. So uh just out of the gate uh would you just give a little bit of background both of you of how you got started and what led

you to uh be on YouTube? Yeah. So me and Wiggy are both high school dropouts. Yeah. So um a and it was definitely like you know like I was working two jobs in high school you know like anyways so uh when I got out I really decided that I wanted to be like some form of like entrepreneur or you know go into business or anyway so then Tik Tok came out around that same time so like

2020 2019 and so I started an e-commerce brand called Ulta Smile and I was able to get like this toothbrush company to like 250,000 like followers on there and it was fun. But what I kind of started realizing that I didn't really like making sales content. I liked making entertainment content. And so after about like three or four years of doing that and really growing the channel, I was like I and mind you, I was posting

one to three time one to three Tik Toks every day for like months on end. Like they're all wiped now. But and so then I was like, you know what? I I'm watching these Mr. Beast interviews. I just want to make money just on YouTube. like I just want to make money from making fun entertainment content and and that's kind of how I got into it. Yeah. While she was uh doing the whole content stuff went

out of high school, I went straight into the military for 5 years. I I was in military intelligence, went to Afghanistan during the whole pull out of Afghanistan. So that was kind of cool. But uh the whole time while she was doing that, I was helping her like really just support her like push her to make sure that she keeps wanting to do the things that she wants to do. when she switched from Ulta Smile to

YouTube, it was actually a really hard decision for her to make and I kept trying to push her to be like, "Hey, you should be doing the thing that you enjoy the most and not working for any of this other stuff." So, it was a big push for me to make her do that. So, I'm glad she ended up following through with it. You know what I mean? And then once I got toothbrush toothbrush things that

she could do, I mean like at the end like it's going to suck all of creativity out, you know? But, uh, but that that's where I'm at. I think all of us are in a situation, you know, um, unique to us, right? And, and what I love about YouTube is there's this huge opportunity. If you're willing to put forth energy and effort, there's this huge opportunity like like just because YouTube exists, um, I I think uh,

Angelia, when you heard, man, I just want to create content. If I can make a business out of that, that's great, right? and you know hearing interviews of people that inspired you led to take action and what was like was it a clean rip and you just went all in or did you say okay I got to slowly build you know up my audience and you know kind of replace my income over here like how was

that transition? So pretty much the goal was to get like one last big blow up of sales on old smell because like any creator business or at least for that kind of stuff was very up and down. So, it was like get one more big viral and then use that and like pay off the debts of the business and then and then it was all in. It was all in. And it was so stressful too because

at the time I was just about to get out of the military. I probably only had like six months left and I was the one that supplemented the most of the income at that at that time. Uh so literally she got a blowup. I it was literally like probably like three months before I got out and I was like thank God. Okay. I got monetized three months. Thank god she got monetized. Yeah, I um I you

know it it's sometimes it's a big step. I there's different types of creators that are out there. The ones that are like just clean slate, hey, we're going all in, you know, I'm going to make it or break it type thing. And then there's some that that just do it when they do replace their income. And then others that are like, wait, I don't know if this is going to come or go. I got to hit

a certain number and I got to make sure this is real. And I I found in every scenario, it's right for them, right? But I I think the difference would be is when you wake up in the morning um you know what what do you want to do? And the ones that actually want to create content and want to want to put that out for the world, I find that they tend to actually um you know

have a little bit more success, those that just focus in on popularity or the income from YouTube uh don't necessarily see that immediately because that passion for content maybe not be there. They just might be the money side or whatever. And so I I I I I like to um look at this. It's like whatever your passion is, you can make money on YouTube. I I 10,000% agree with that, right? But then it's like building it

upon business principles like like you got to do it in in a in a business principles way to really succeed. And so what was uh what was kind of the first breakout for you where you're like, "Oh, I'm posting on YouTube. This is getting interesting. We actually got some money in in the bank. Now, when was that like in in the journey of of the channel? So, it was probably like it was probably like the Photoshop

video I turned uh YouTubers into their logos was the first big video that got any kind of traction. Like I think it got like but it still took a long time to take off. Like it it wasn't like this instant none of my videos until recently have been these videos that like you know instantly take off. I I I got to I got to show the thumbnail because to this day it just makes me laugh every

single time. So, I'm gonna I'm gonna pull this up real quick. Uh you can see right here, Mr. Beast like, okay, I'm sorry, but yeah, that's really good. That's really good. You're speaking to me on a very very warped deep level, which I love. Uh so that was about a year ago that it that it took off and and um was it just like oh okay this this this is going to work or like what was

going through your mind and then two what what did you think uh life was going to be like after that as a content creator? Okay. Well firstly I thought as soon as I hit a 100,000 views like my life like I would be like this multi-billionaire like superstar. I don't know. I was really I really just thought, "Oh, delusional." But anyway, yes. I literally thought one viral video I'm set for life and like I didn't realize

like, oh no, you have to like put a bunch of these out. You have to be even better. The first one really I mean it's cool or whatever, but it doesn't really matter in the in the grand scheme of things. Even me when she first had that video, I was in I was in Louisiana at the time and I remember we celebrated. She got 10K subs and I went to the field for two months, came out

and she was at 100K and I was like, "Oh my god." I'm showing out all my soldiers. I'm showing my bosses like we're famous now. Yeah. Yeah. Yeah. Now, I I'm not gonna lie that that's a cool feeling. Um I remember the first time I hit 100K subs. It was just like, okay, you know, I got that silver play button coming. I'm really excited about that. Uh but but realistically, it's and this this is where I

think a lot of content creators uh really get frustrated. It's like then you have to be consistent, right? You get one hit, okay, great. you might get at, you know, 100 thousand subs, million subs, but it's like, can we get the viewers to come back? So, what did you learn from your Photoshop, uh, you know, video of making Jimmy look like his logo? Um, how how did you actually look at, okay, how do I I need

to create content? Do you feel like you need to only create uh Photoshop content or is it other content you're trying to weave in? What was what was your strategy at the time? So, I did like doing Photoshop content, but I kind of wanted to start going into more IRL stuff because that was like always the plan. Like I always wanted to be like um not just in the Photoshop niche. Like I would look at people

in the Photoshop niche and be like cuz Ryan does it really well. Well, he'll jump out of niches very quickly. But you're there for Ryan. And like that's kind of always what in my mind how I kind of saw it. Um, but that pop off, I don't know, it like it really changed like a especially because that was the first video where I had found that idea a very specific way and it was actually from an

outlier of someone else, but it it wasn't even like they made a they made a Photoshop video, but I just noticed that they got this huge influx of views for for very little subscribers. And so it like clicked for me. I was like, "Oh, I should make a really cool Photoshop video that's like the white background and just the logos." And so that was the first I didn't even know what I was doing. I didn't know

I didn't put a name to it like oh outliers or you know research into like yeah and I would just make videos that I thought were cool before and and so that was the first time and then once it actually hit and I knew it was a great video I was like oh okay I got to actually make videos that people want to watch. I can't just make what I feel like that day. I actually have

to cater to people. I definitely want to dig into that because like um I I've worked with a lot of creators and um I do believe that you can actually just wake up and create and there will be an audience for it and you don't necessarily need to even think about the audience. However, that being said, you have to have a very strict discipline uh to be around a certain type of content and and if you

are, I think you can succeed. However, that being said, it's far easier to understand um who you're making content for and then that passion as long as you you have the passion of creating uh you know something similar and they have a passion to watch it and there's something of value that's there whether it's you know education, inspiration, entertainment, whatever whatever that may be. Um and and that you're consistent with it, then you know they come

to know and love you because it's like I think you get to a point where they just see your face, they're clicking on it. it doesn't matter what title thumbnail it is because there's that no love and trust factor. Uh but starting out it there's not and so it's just more about that consistency. And so um did you feel like um you know year ago plus do you feel like you had a good understanding of who

your audience was? Was it just more oh I just wake up and want to create like what what was that? But we thought we did. Yeah we I I thought I had an idea of an audience. I kind of just realized that I think at the time all I just wanted like I just wanted to see a big number. I just wanted a video to go viral. It didn't really matter what audience watched it. I just

wanted the number to be bigger. Yeah. The biggest thing was we were more focused on ideas than we were about our audience. And I think that's where the disconnect was is cuz we were like we need a bigger and better cooler idea. And that's where like the clear foods came into play because it was like nobody's done this before. And it did get views. It did get clicks. However, that wasn't for the audience or the avatar

that we were thinking of. So, because of that, a lot of those people didn't stay after watching that video. And that was the biggest issue that we had. Yeah. Well, I I think uh too one of one of the great conversations I had with uh Mr. Beast, who you made his face look like his logo. Um it it uh we we were having a a conversation about ideiation and we'd come through all these ideation and um

I I had this banger idea. Um, and it was a great idea and he he loved it and it went on and so on and you know started starting feeding ideas of of different things like that. Um, and we we had one where um he he had an opportunity to um you know take over YouTube for a day or whatever and um I'm like oh that could be a really cool video and you know you could

be the CEO blah blah blah. And what I do love and and um like I think there's a brainstorm um uh brainstorm where you don't you don't get critical, you just kind of throw it out there. We were in that stage. Uh and then you have to filter those ideas by by looking at it through the lens of of who your viewer is. And I really remember um saying, "Okay, now let's take it through the lens

of the viewer." And and we talked about who the viewer was and is. And and then he literally says, uh, there's no kid in middle school, high school that knows what a CEO is. And if they do, they don't really understand it. And it's not a sexy blah blah blah blah blah blah blah. So even though it was a great idea, it's like not meant to be made. Um, and the reason why is because if they

don't understand it, it's there's a disconnect. Um, you know, there's too much uh too much you have to lead to kind of explain everything that goes on. um you know and and yeah we could have probably reframed it but uh you know there's there's a lot of different uh ways to do it but like for me um I I always like to do the ideation and then and then look at it through the lens of the

viewer. Um and tell tell me about that for you. So you thought you knew the viewer uh you thought you were making content but you were pretty hit or miss like like let's not let's not you're probably hit or miss. Um, and why was that from your from your point of view? So, from my point of view, before going into channel jump start, I thought it was like just an algorithm issue. I think like sometimes as

like a creator you'll put the like the blanket band-aid or the blanket term of like oh like this is just like something that just happens you know like my videos just take a long time to blow up or you know my videos just they they just don't perform you know like like at this level this soon like you know I I'll tell myself these like crazy crazy things or whatever and big coping. Yeah. Um, and and

so the that's how I kind of thought about it at the time was like I'll just make banger videos, but like I didn't have a congruent viewer in mind that entire time. So like the the clear food series, the the niche it kind of ran into was like the Nile Reds, the science kind of area. And that wasn't the same audience as the Photoshop videos I had just posted. Those were not even a roller co, not

even close. So then I would be so confused because then I would be like, "Okay, like I'm trying to test maybe like cursed I I did a cursed foods like on TikTok and I was like, "Yeah, my audience is going to love this Tik Tok, you know, all this kind of stuff. I thought this is who my viewer wants." And then no one showed up and I was so confused. But it's because I just had I

had converged these two audiences that didn't even make sense. Like they didn't they didn't even they weren't going to watch the next video because the next videos didn't have anything to do with it. And so it was just kind of a a big mess. What was that big that big shift that you heard that because I remember there was an exact moment that you heard from something that you were like, "Wait a minute. I need to

be making entertainment videos." Oh, yeah. Okay. So, I was watching the Daryl and Hopescope interview. And Daryl Daryl had been telling me like he he cuz that's the thing. Sometimes at a as a creator, you need to hear something a couple times before it really clicks. Like before you click 145 times for you. I'm so hard-headed. I'm so hard-headed. So finally it just clicks when when she goes like yeah we just like you know what is

your viewer truly watching for? Is it entertainment? Is it education? Like why are they clicking on your video? And I had realized that why they clicked on the clear foods videos was more for like a science-based or like a curiosity but it wasn't they weren't clicking for an entertainment video. They happened to be entertained once they clicked versus like the Photoshop series where they clicked for an entertainment video. And what that kind of just made me

realize, I was like, even though Clear Foods got more views, it actually still hurt my channel more, or I guess it didn't hurt it, but it didn't help it as much as the Photoshop videos because that audience wasn't coming back around for the type of videos I was making, which was purely entertainment. And so Oh, yeah. Go ahead. No, no, no. I I I I just wanted to really emphasize this because you had fun making both

content, right? you had a lot of fun. However, um when you started making the Clear Foods um video, it it was getting more views and and then you looked and this is where I felt like you got into a trap and I I feel like a lot of content creators get into the same trap, which is, oh, this is what the algorithm wants and so I need the So, let's talk about that because I I think

that helps uh clarify what was really happening and I think it goes back to emphasize what you just said, but Did you have that mentality of like, oh, okay, the algorithm, the algorithm god says that we need to make clear videos. Oh, I'll speak on this one because I was more along that line because for me, me and Angelie just serve like two different roles. She's the creative. I'm the business side of things. So, I see

something and I'm like, "Oh, yeah, the algorithm loves this. We just got to keep producing more of this." You know what I mean? But then the issue is is I fell into the trap that most big businesses run into where it's like if you're not experimenting, you're not innovating, you're going to fail. So, we weren't experimenting. We weren't trying anything else. So, I mean, that's kind of where we fell into that trap of we just kept

making new foods clear. Yeah, we just made new foods clear and it kept I'm not going to lie. Um cuz it's like like when I first came on I like oh like this is not the true you. Like when I when I watched the content it wasn't the true you. like I tried but it's not it it it felt forced and I'm like oh come on girl like like let's let's take two steps back and and

get your natural ability to come out and sometimes people feel trapped in their content and I I I you have no idea how many people reach out to me where oh I just want to quit YouTube and it's because they feel trapped in their content and and they feel like they don't have the ability to create and so when you when you heard that coming from Hope says, "Okay, this is more curiosity and and people thought,

okay, how are they doing this?" And it's more educational, but then you had some edutainment, but it wasn't really edutainment. It was funny. Um, but it wasn't the right type of value proposition. It wasn't the right type of viewer, but you could get the views, you could get the click, um, but did it equate to when you release something else and it bombs and you're like, "Oh, wait. I can't do that." So, the algorithm says I

need to keep on doing clear videos. you know, is that is that what you is that how you felt felt? That's exactly how I felt. Yeah. Yeah. Yeah. Yeah. So, like what did you do next? Like how did you break out of that? So, um for me, I am someone that like really I need to see at least some kind of evidence to like uh make a shift. So, like I'm I'm someone that'll do a lot

of research before a video. I'll like put in a lot of time. So when I came to this hypothesis, I was like, "Okay, um you know, I need to make educational videos like I mean not educational, entertainment videos, um one of the things I did was I went back cuz I was like, "Okay, clear foods get more views, but what about that watch time percentage? Like how long are people actually watching?" And I looked at the

difference between the Photoshop videos and the clear sandwich videos. And I realized that the people that are watching like purely entertainment videos were watching for longer periods of time by a lot, like by a good amount. And so that kind of and also the viewer to comment ratio too. So the view to comment Yeah. Yeah. Way bigger the way way more interactions, way more comments that were like coded towards what I thought it would be like

way more like fun comments, not necessarily like nitpicky like super in-depth thought like cuz that's not my com my my content is meant to be goofy and funny and not be taken too seriously. So um after that we just was like we were like okay I'm going to spend a week. I'm going to idiate really hard day to day every day. like I'm going to I'm going to go down. I'm going to try to figure out

exactly what I want to do next. And that's when we came up with Cursed Toys, which is at 4.6 million views right now. Yeah. That I want to I want to um because there's a lot that happened in that short amount of time. Um so I I know you went to VidSummit and and you're having conversations with some really great creators. Uh Ry Guy um amazing amazing creator. I I I love his heart. Love what he

does. Um, like what like what was your experience like like at VidSummit as a as a data input like like as a creator like getting it whether it was conversations in the hall or um you know people on stage. How did that get you to either a think it think of YouTube a little bit differently and or see the business opportunities? Um I would say to be so honest at first I was super nervous about VidSummit.

I am someone that I am so introverted. I am I don't I don't leave my room. I just edit and think all day. You know, you know, the biggest YouTubers of all times are introverts. Like they they might not seem to be, but I'm trust me. I've I've interacted with them. They're very awkward. Um but they they know how to perform and they go out and perform, but not it's not who they really are. It just

it's crazy. But anyway anyway, yeah, human interaction is awkward for me in person. That's more that's more of my role in the in in the business is like helping going out talking to people but also like you're here to normalize you're here to normalize things. I like to think of myself as her life coach sometimes like giving her giving her encouragement to be like no you can do this. These are your people. Go talk to them.

You know you are. Yeah. You got this. And then yeah going from there. You definitely have the motivational voice. Like if you start a channel it should be a motivational channeling your voice in you know. But after after I actually kind of like got over it a little bit, uh I would say the biggest and best thing about talking to other creators is that you realize that you are not alone in your struggles. So like whatever

you're going through, someone else has already been through it. They are so you just you feel less alone like you know being a YouTuber can be very lonely. It's just very isolating sometimes and you you get in your own head a lot. So meeting other creators was huge like and that was the best thing. digging deep into that just to speak on that loneliness side of thing because I was with Angelia when uh when it was

going on. Uh and I feel like a lot of people kind of feel this too where you get to a stage where you do get lonely because you're just so hyperfocused in this one field and the people around you just don't understand it and you feel like truly nobody understands you. There was times where Angelia was crying to me because she just didn't have anybody that she could talk to about YouTube or like the things that

she was truly passionate about cuz we were surrounded by a bunch of military people cuz that's when she lived with me it was just military people. And then I remember she finally started finding those people, started talking to those people more. And that's when like she really went to the next level and really started committing more is when she was able to find those people that she really meshes with. And that's why I think these events

are so important because at VidSummit we met some of our some of our some of our greatest friends like that are now our neighbors like uh our last video we had this one other YouTuber. His name is King Samot. He was in a video. We met him at VidSummit. I'm literally his neighbor now. I live like five minutes away from him. I just hired his brother. You know what I mean? So like stuff like that like

this is I think it's truly important to go to these conventions as a creator just so that you can find the people that are like you especially if you feel lonely. You know what I mean? Yeah. Especially Yeah. And I think that um the reason why I started uh VidSummit was I saw all this potential um like in in people like Angelia, right? It's like they come in, they're super creative. they might not have all the

business acquis and and I felt like there's going to be a huge shift that's going from there. My whole goal was could I actually create a conference that is meant for me? Like I can go in and have conversations on creative, have conversations on audience development, have conversation on uh doing more outside of just ad revenue. Um but realistically, I wanted uh to create a space where people could go and say, do you know what every

person in this room um is is knows some some struggle that we're going through and can relate and that relatability. And I think by far one of the most powerful things at VidSummit is those conversations. You never know who you're going to sit by. You never know who who's going to be right there. But having those conversations are real. But then two, you know, uh taking taking advantage of having discussions of how do you do this

or what what do you do in this scenario and you know having some relatability but also like some clarity, you know, and u I I think for me um it it's something that I I'm passionate about because there is the value. Uh but when you walked away from VidSummit, what did you like you did you did walk away a little bit differently because you knew that you weren't alone. you had some friendships that were there, you

know, and then and then two, uh, you were on a quest to make better content. Um, you know, and and what so what did what did you really do next? Like what was the the next stage of of your evolution? Because you did like if you were to take a look at your content before and your content after, there's some big changes um that that occurred. Yeah, I would say probably the next step was me joining

channel jumpstart. I was I was so skeptical when I went to bid someone. I was like, I'm just going to go to the events. I'm not going to get, you know, not sipping on the Kool-Aid, you know, I'm not going to join anything. I was I was the one that kept telling her like, you should just try it out. You don't lose anything by doing it. You always should be learning. Just trying to go do it.

Like trying to push her to do it. Yeah. Um and then I kind of I kind of scammed her. I was like, "Yeah, just you do it for me." Because at this time, I wasn't full I wasn't full-time in the in the business. I was like, "Yeah, when I you know, when I'm full-time in order to get up to your level, just buy this for me." You know what I mean? Because then I'm going to go

and I'm going to do all that stuff. Yeah. But yeah, it was kind of I try to lump it in there. Yeah. And I think it's like like um I I think there's a lot of people is it right for me? Right. Like regardless of what it is, but realistically it's it like when I when I talk about, you know, my um mentoring program, it's like, okay, there's foundational training, but then there's the community side, right?

Um and the community side's amazing. like because I I know um a jump starter who's a really big YouTuber said, "Dude, you you got to try this. It's like not what you think that it is." But I I don't necessarily want to go into my group coaching because I don't think that's the the the message. But the main thing, the main takeaway and I I remember some of our first calls and I saw your content and

I was like, "Okay, she just there's just like she can bring value, but she's hit or miss." and and I'm like, if we can just get her to own one thing, um there's a high probability that she could make it big time. And and it was for me, it was it's not about the algorithm. It never has, never will be. It's about really understanding who your viewer is and and really creating that in your mind as

as a way to validate your ideas and also kind of the way that your your ideas uh formulate into videos. Um, and I I remember having that conversation with you and it was like I was looking at a deer in the headlights like you're like, "Huh?" You know, he's like like, "Wait, wait. Uh yeah, I kind of know I kind of know who they are. I'm like, "No, let's let's literally break it down." And as we

were starting to break it down, you're like, "Oh, hell, you you go way in depth on this." I'm like, "Yes, more in depth." We didn't understand. Literally the secret of all all things, Angelia. Uh would you would you kind of go through that because I think I don't think um the average person that hasn't gone through channel jumpst start really understands how I hyperfixate on this and and then two how I try to get my students

like you to hyperfix fixate on this as well. Yeah. Well, first of all, the the first couple weeks of training are literally about understanding the viewer. Like that is that is all they are about. And then every week after that it was always like he would always circle you'd ask a question and it would always end up circling back to okay but like what about the viewer? So like what what would your viewer think about this?

Like how does your viewer interpret this? And it's like oh okay. So yeah, but it was it was super we went in depth like me and Wiggy we spent a day we had this whole whiteboard and we were calling people like hey who did you watch when you were younger or hey like what did you like about this individual and hey like trying to get an idea of who would watch us and like why would they

watch us like what are they going through and I kind of just realized like the avatar is pretty much just younger me like it it's actually kind of just younger me which is crazy to think about cuz when now when I look at the camera when I talk to the camera I'm trying to talk to a younger version of me, which makes it so much better. Like, it just makes it so much easier. It was so

cute, too, when she met her first fan in person and a week ago. A week ago, a week ago, and it was literally like it was just like I just imagined just like a mini Angelina in and this little girl. And I was like, "This is perfect." So crazy. And and a lot of self- validation on that as well. But I I think a lot of people say say this as a content creator is like, "Oh,

I'm making content uh for myself. I'm I I'm my own avatar. But what you did say is my younger self. And the younger self, you know, like in middle school, um you you would get bored in class. I I know it for a fact. Like there's no ifs, ands, and buts. And and I know that you used to doodle a little bit because you needed to do something to be creative at that time. Am I Am

I speaking truth here? Yeah. Yeah. But but that that it's more about the psychological things that they're looking at or things that they would find funny or whatever. This is like creating a profile. So um I know that um you know you you went through your avatar and I I want to kind of explain the avatar. Yeah. Kind of you when you're younger, but let's kind of talk about who that is because because I I want

to val like we always have to validate. Just because we think our audience is one way doesn't mean it's actually true. And so kind of what on that whiteboard when you're starting to narrow it down, you know, who is your avatar that you're creating content for? Um, it's definitely someone from like the city or suburbia. It could be anywhere, but that's pretty much where we think the mass of them are. And then also, um, someone that

is chronically online and a memer. Like they they get the memes. They're online a lot. They love it. They're about it. Um, and I would also say probably from the ages of six to about like 15, I would say, is our main age range. And then for like gender and stuff, it doesn't matter. Like anyone anyone could watch it. Yeah. But yeah, go ahead. Oh yeah, I was going to I was going to say like yeah,

gender I would say we definitely lean more towards a female because of course we're think you know what I mean? We try to we try to, you know, include both, but definitely more leaning towards that. Uh race-wise, we're definitely more pandered towards like either we're we're both mixed. So we're both like black and white, but we're kind of more along this like the black community. So, we tend to notice that there's more people from the black

community that watch our comm or watch our videos. Yeah. Uh more kind of like what she said, more suburbs, less city kind of thing. Uh we thought we were from the city. We found out we're not from the city. We're actually from the suburbs. Right. Right. Right. You learned that quick. Yeah. I didn't realize until I went to the city and started exploring. I was like, "Oh, wait. That's totally different culture. We're not from the city.

We're not from the city. We're from the suburbs." Oh my gosh. It's so good. Um Okay. So, so this is a good this is a good range. And um you know, so so if you were to do the age range is fine. Uh gender, you'll always appeal to the gender you are. So the person that's on camera with if it's just a voice, you could you could kind of cross over. But I I want to talk

about one thing that you said, which is they they love memes. Um their life is memes. They communicate through memes. Um and and um you know that I am a memer. Like I like I I think memes are like I probably sent out 30 memes, you know, in the last two days. It's just like that's just that's who I am, you know? Uh that's what I'm about. That's how I communicate with my kids. And and you

know, a lot of people are like, I don't understand what this even means. I say exactly. It's our own little code. Um and if you know, you know, right? And so it's just like this this community. And so like um I want to I want to kind of go back in time when you started to discover memes and and what that actually meant for you and then where where were these memes being found and how were

you sharing them with others? So I would definitely say memes have I've been on I've been online way too I was on line way too young. Like I that was like the majority. He was an iPad baby. So like that was just the majority. That was just the majority of like that was just the majority of my time was online like you know like and so I would probably I can't even remember like the first meme

I had or like whatever. I just was so involved with internet culture from such a young age that it was just always there. It was always there. It was nice too because she has one side and I had to complete the other side because I was a gamer. I was in the anime space. I play I was on TeamSpeak Skype. Uh, so all my memes came from there was usually like we were browsing 4chan and you

know Reddit like all all that stuff back in the day. You know what I mean? So it's kind of like we have two different forms of that and we can kind of combine that together to Yeah. kind of make something. And what what would you say like if you were to dissect what a meme really is? Um, you know, like I I think everyone knows what a meme is, but like if you were to dissect what

a meme is for you, what would that be? Inside joke. Yeah. Yeah, an inside joke or like a little burst of happiness. Like I like just sending weird stuff like it's so fun. I don't know. First time you see a meme, you laugh at it and then eventually it becomes like this inside joke. So it gets even stronger and then you start sharing kind of like what you were saying, you have this own communication that you

have with your family. It becomes an inside joke form of communication. But yeah. Yeah. So I want to I want to break that down because like that is the value prop. And so when we when we started to talk, I'm like, Angelia, like you're hurting my soul doing these clear, you know, clear content. I remember you're like, "Hey, we got to do a hot dog." I'm like, "Please for the love of everything that's holy. Let's not

do that. Let's stay away from it. No more." And you're like, "No, it's it's what you know, it's what it is." Or we need to do real pizza or whatever it was. But it's like I I I'm like please like you're you're you're much greater than that. But if you really look at it, it's not a meme. It it there's curiosity factor and like okay, how did she do this or whatever. You might bring some of

that elements into it, but it it wasn't like spoton of what it is. And I want to I want to talk about I I I remember the idea of when you said, "Okay, cursed cursed toys." And um and it and we went way in depth on it. and and two, there was some assumptions of what the content should be um that I thought were wrong. Um and and and then two, you kind of open up uh

because I think that's when you actually got it in the sense of, oh, okay, now I understand, you know, who I'm speaking to, what value that it is, you know, what I need to do. So, how did you approach that video? Um from ideiation to uh picking up the camera and recording. M. So, for one, for ideiation, it was a lot of digging. Like I said, I I took a week to really put the idea together.

I put a lot of research into it. I looked around the internet. What do I like? What are videos I'm interested in? Where are there maybe like discrepancies in like views to subscriber ratios, so like those outliers, but I still don't want to do something that like I feel like I'm stepping on someone's toes. Like I wanted to feel like I was doing something original. Like that's that's always like the best thing for me. Um, so

I would say for that it it was most of it was mostly that it was just collecting so much inspiration. Um, so that like cursed toys just seemed like the easiest route to take. Like that that's like the point I like to get to with ideation. And then for the actual video itself, I really wanted to outdo myself. I I really just wanted I wanted to crank up my videos times 10. Like I really wanted to

show that like I don't have to just be put in a box by just sitting behind a kitchen and making clear foods. Like I am creative and I can turn that up really fast. And so that video had a whole set. Like Wiggy was first set, first set ever. And like I was I was addicted. Like I'm now hooked to sets. I'm hooked to just making videos bigger. Uh Wiggy can attest that my videos are now

getting a little expensive just because I can't help myself. Or last minute where it's just like I want to do this crazy thing that we didn't plan. I was like, yeah. Yeah. To the plan, right? Um but but anyway, it was like, okay, it was a level up moment. That's what I I think uh uh content creators have. And the level up moment was this. Um it was more intentional. You knew who you're creating content for

and and you wanted to overperform. And so you put more work than you probably ever put into a video. Um and and then you executed on it, but it was very um very effective. And so I want to I want to just go through um maybe the life of when you released the video. Did it just take off right out of the gate? Did it take a couple of bit of time? Like what happened on that

one? It flopped. So, well, cuz here's the thing. Like, apparently like thumbnails are like really important. I didn't know that. Um, it's crazy. I know. Who would have thoughts? What? Anyways, so the first thumbnail I listen, when I made that video, I was pulling some crazy I was working six days a week. I was pulling 10our days. We were sleeping in the living room because we had to kick ourselves out of our bed. We were living

in a one bed, one bath. So the set was in the bedroom, so we couldn't touch it. We were sleeping in the Anyway, so um I was already pushing myself a lot. So then by the time I got to the thumbnail, I was like, "Ah, you know, whatever. Like whatever. I'll just do I'll throw up whatever on it." So then I did and then it started performing very poorly and I was like there, you can't please.

Like I this is the best video I've ever made. I knew it in my gut. Like it was like I knew it deep down inside this was the best video I've ever made. And so then what I started doing is once again I went back to the drawing board. Daryl had said in a call once. He was like, "Oh, like if you have an issue with thumbnails, like just go and break down a bunch of other

creators thumbnails, see what buckets their thumbnails are in or or how they're formatted." And I was like, "Oh, I can just do that." So, I spent a full eight hour workday and I went through all the creators I take a lot of inspiration from and then creators even like out of the box and I broke down the formats of thumbnails and I understood like, okay, three objects are needed. Maybe I have this. I want it to

be a real photo. And so then I started putting these pieces together and then I went back to the drawing board and I said, okay, I'm going to find I think Spongebob is going to be the biggest uh brand name. So, it's going to have to be on the front. That's going to be the toy. And then I think the cursed word I think the cursed word is so strong I can use it. And then maybe

if I make it extra cursed by you know curving it. And then I was like and then everything in the background of that thumbnail too is all real. It's like the actual set cuz what I was doing was I had like a white background or something and I was like I just spent so much time on this set. I'm going to use it in the background of my thumbnail. Like it's it's too good already. Like and

then I as soon as I turn it took me like it took me about five or six days and it was the day it was like a week. It was literally the day of her birthday is when it popped off. As soon as I changed that thumbnail as soon as I changed the thumbnail within 24 hours I think it was like a million views thumbnail so many times that people started commenting you don't need to change

the thumbnail anymore. It's already perfect like the fans because she was changing it so often because she there's one thing about creators that I realized because I would definitely say Angelie is more of like a creative than I am. But like there's something about it where it's like she was she just knew like this is my best video. So because of that I said keep spending the time you think you need to make this video what

it need like you know get to get what it needs to get. Yeah. I remember watching video Yeah. I remember watching the video I'm like this is banger. like it's banger, but like your like your thumbnail sucked. It's It was so bad. It was like the worst thumbnail in the history of YouTube. But so bad. It it was and and and the whole reason why was you put all your energy in the content, but you forgot

that content starts with the click, right? So the title, thumbnail, and and like like I think once you understood, oh, I can actually go through the process and see what's going to work. and you knew that it was like, okay, we need we need to focus in on the relatability because like if you were to say, um, if you would have picked another toy outside of Spongebob, I don't think it would have popped. Um, and the

reason why is because, uh, there's more memes coming from SP Spongebob Squarepants than probably any other any other show out there really. It's it's amazing. Um, but then two, it it uh brought some familiarity. Then two, you had your face in it and then it was like the way that you you positioned the toy. Okay, that that's really important. But but then too, I remember the colors like you had to bring the colors in properly and

change that. But once you got it dialed in, it was like it was like YouTube knew exactly who the audience was and and was literally pulling that that content to that audience. And I want I want to go through the comments on this because I don't I don't realize like if you don't if you don't really know, you don't know. But this comment right here is probably one of the more powerful comments. Bro, he's buff. Okay.

1.8 1.8,000 thumbs up and then you have nine sorry 590 replies. And and for the average person, you're like, why? like why is this comment important? You know, why why would that even, you know, be be validated? And it's because meme culture understands meme language and meme language gets a response, right? And and then two, I mean, you have like if you go through this, it is literally the funniest thing if you go through that thread.

Um, and and then it created this moment for someone where not only did they watch the video, but they connected with the video and then the video uh spoke to them so much that they're able to bring it in in a way and have have a dialogue, you know, and and there was like a very specific thread. But I I could go through this um you know and and really analyze this, but like I know that

you knocked it out of the park just because of everything that it it's like literally speaking to. Um and and and that's that's when you like, okay, great idea, hit my audience, spoke to my audience, but the more important thing is they felt like they needed to share it. And whether it's a share through a time code, share through a comment, share through the hitting the share button, uh that's when I went through the roof. And

and for me, uh getting getting over that million subscriber or million views on your birthday is big. But but it was what what happened next because what happened next was it really brought in another factor which most people don't see, which is they love the video. What are they going to do next? They're going to watch more content. And that's when your channel just went, you know, it started to go right up. And then as you

know, the second million, third million, fourth million came in, they started to binge more content. But what did it do to you as a creator, you know, from that moment because you knew it was banger, you put the time, energy, and effort into it. And then and then how did you how did you respond to that? Um, well, real quick on just on the point you were making earlier just about the comments. Uh, a lot of

that, a lot of the stuff that we have in that video is very intentional. And the way we did that was by taking your advice and going through our old videos and seeing what people commented on on the old videos. And so Wiggy coming in and and being buff and being the surprise, that was all intentional because in a clear food video, everyone commented about that. So just making those kind of like those moments very intentional.

But um oh my gosh, I just I just blanked on the next question you asked cuz I was trying to because then it then it makes it then it makes it intentional on on why you made the content that you did and you realize, oh, I if I do this in a video, there's a high probability I can I can get more engagement, right? And so once this came out, um I I would assume that it

validated a lot of assumptions that you had around your content, your channel. Uh and then what what what did you do next? like in the sense of uh what to create or how did it change your ideation or how did it how did it evolve you as a creator? I would say that like it kind of just um opened my mind to the fact that like I can be more me essentially with like every aspect of

the video because I felt like um with with the clear food series I was just so put in a box that I just I got scared to be creative at a certain point. I was scared to deviate and then when this popped off and then when the next video popped off I was like oh no I can change stuff and what I think is funny or what cuz you know the viewers like almost like a young

be like what I think is funny and what we think is funny is actually validated like I can test this stuff and not be scared. I can be you know a little more risky and not be scared. And that's when like the next thumbnail was Shrek Usy, which is uh which is great because amazing like amazing one and she was like I can't post this. I was like you have to post like you have to like

it's like you can't not do that. Nobody else is doing that. Yeah. But I I think it's um it's it's uh giving us permission to be ourselves. Like that that I think that's the that's the point that I really want a lot of creators to get. It's like, hey, there is an audience for how warped your mind is, Angelia. Like there is it's great. Yeah. Uh because because my my mind's warped, too. And and and and

things make you laugh. Like weird things make you laugh. And the rest of the world, this is what I love about this. The rest of the world goes, I don't get it. And you're like, exactly. That's exactly right. Right. And those that get it get it, right? and they feel like they connected. Um, now we went through uh your your u you know your next couple videos and it's like you're you're doing you're doing so good.

Um and and it's just like um like I I think there's a lot that's happening um on your channel and I I think what what what I'm seeing more than anything else is you're dialing it in, right? You're dialing in who who you're making content for. You just met a fan in real life. Uh and and then two is starting to say, "Oh, maybe I need to be a little bit more cautious on the type of

content it is because of the age of some of these kids." And and so, um that's that's great, too, so you know, hey, let's stay within these boundaries. Um but I want to I want to go to one comment. So, you just released a video like four minutes ago or four hours ago. But when I when I'm um when I'm looking um for community u there's a certain type of comment that actually happens and believe it

or not it's the first comment that was posted uh about four hours ago. Oh no. And it and is this the here let me let me zoom in a little bit. Um but it's like the the the queen has posted. Let me show I was about to say the queen the queen posted right. Um, I look for this um a lot. Like I really really do. And and the reason why is because now like from from

my point of view, it's like you're you're now getting a tribe being built. They're watching your content. They've been waiting for the content and and that's happening. Now, if if this happens multiple time like this is I know that you didn't call yourself the queen. I know that I don't know where they got that. But but what I what I want you to do is really watch this closely because you could become the the the meme

queen. Um and and and like like for me that might turn into merchandise. It could be your brand. It could be that whole that whole persona. doesn't need to be called out, per se, but the meme queen is is a crown that you could wear, but you can't make your own crown for it, right? But it but if the community is uh and you know that that that they're engaging with it, um it's it's great. And

so what I would do is is pin that comment, reply to it, and I would just ask the question, "Are you calling me the meme queen?" question marks and see and see what happens on it. Yeah. Like like just see like like have a have a have a conversation for it, right? Um and and I think I think that would actually bring in um some things that might happen more consistently and and and before you can

go it's like it's creating a specific brand. But I I always look for that. I I do. Um um and then and then another comment was 0.00003 seconds in, it's already a banger. It's like I I look for that. Like I I really do. Right. And so, um, you're getting good good results. Um, I know like it takes a while for YouTube to catch up. And this is probably what, uh, a good performing video that you've

released in the last little bit. I don't like to use, you know, how, you know, how I I loathe the one out of 10. I, you know, I hate that. So, like, hey, what is a one out of 10? Whatever. I just hate. But anyway, um but I'm looking at um you know that so like the the other ones mama's returned me mama. But yeah, it's it's it's great. I I I love stuff like this. So

um I want to I want to break this down a little bit. Um now now that you have this this new I won't say new direction, but it's like permission to be yourself. uh knowing who you're speaking to, uh bringing value in, uh you you're you're now going to be caught in the trap of bringing the costs up. Um and and I'm not saying that's a bad thing. I'm just saying that uh you don't need to

do it for every video because it it's not about your production uh uh of how amazing it is. It's about the connection of the video. Okay? and and and and realize that some of the memes are the most uh poorly produced. Um you know, there's not high quality and that's what makes it be better sometimes. You know what I'm saying? And so, um and and and I I look at at this as that could be another

trap of like I'm leveling up, but the best way to level up is to connect with that audience in a in a deep way. Um, I think it was a misstep to do not put your face on a on a on a thumbnail. Uh, because from my point of view, you are the meme queen and I want I want that branding to be and so we talked about that before that the the call and I know

this is a great performing video right now. Like I I already know that it is because we already talked but it could be better. Um, it could be better and and so like for me um I gave you some some ideas like as soon as we're done with the call, you got to you got to jump jump into it because it's like Oh yeah. Oh yeah, it it is it is that biggest of a difference. It's

the same thing as the time, energy, and effort you put into the um the the cursed toys that it is for this one. And and YouTube, it's all about momentum of getting in front of the right type of person. And when they find it, then then they're going to binge watch. And you've seen that already where they're commenting on multiple videos and they're starting to engage in multiple ways. We just don't want to lose that. So

the the consistency is be front in in front of the camera and then also in front of the thumbnail and then you as a personality. You represent the audience that loves what you love and you're bringing your own little spin on it, right? And that's what they're connecting to. And so if you can actually um if you can actually do this right, um you can actually uh have have an audience that doesn't as soon as they

see your face, they're clicking. It's like they're not even looking at the title thumbnail. They're like, "Oh, I I love her work." Boom. I love her content or this is my community. This is where I belong. Right. And so, um, but really really really good, uh, content. And I and and honestly, the I think the, uh, the meme queen is I'm I'm just like looking at this. Check this out. Here's another one. Says, "I just realized

I posted three hours ago. Wow. I just watched the whole thing. My favorite meme. You turned a realistic uh, what is it? the chill guy. He did such a great job. Love you, queen. The queen's here. All right. Oh, look. OMG. The queen's posted. Like, you have you have No one said queen before this video. I don't know where it came from. People just started saying this. It was It wasn't open. So random. I love it.

I love it. It's awesome. They're so cool. Yeah. I I think I I like I would literally lean in on this um if it was me because that's like one of the um the things that like there there's a point where they have identified what the community is and then and then who you are to that community. So I' I'd lean in on that if if if it was me for sure. Okay. Yeah. I mean don't

just go out and buy a tiara and you know like let's not do that. But I think I think posting engaging um and and you could always uh bringing in your content. You know, some of you called me the meme queen or the queen. Um and yeah, I I love memes. You know, I don't know if I'm the queen yet, but you can whatever out of it, but make it a meme somehow and and see see

how it the the most active people uh connect with it. Does that does that make sense? That makes a lot of sense. You want to hear the first idea I have for merch though? No, please. For the love of everything, let's do it. Okay. I have an idea. Huh? No, no, no. Maybe. Maybe. No. So, I get so many comments about how big Wiggy is and like I'll dress him up in all these like he'll he'll

be he agrees, by the way. Like we painted him as Kool-Aid Man and he busts through a wall or like you know he's in so many different bits. And I was just thinking like one of those like early 2000s calendars where it's like he's we're all posed up and there's different like crazy poses for you. Banger banger. If if if every if every month is a different meme banger like seriously. Thank you. Oh my Oh my

god. Yeah. So every month, you know, whatever. And I I think it's great. And uh what I would do is don't go massive on it. um like like just like say, "Hey, just dropping this. It's limited quantity and actually have a limited quantity." Um but but then it's a collectible, too. So like there's a lot of things that you can do. But yeah, I really really like that idea. Like most most ideas I wouldn't like just

to be honest with you. Yeah, I really like that idea. Yay. Because it's something that they can put up in their room. It's it's it it it's representative of that, but then also it's a meme calendar. Yeah. Like I wouldn't want that. Thank you. The issue is is what she's going to have me dress up in. We don't know yet. We don't know. I have an idea. We'll be together. I just want you to do the

Kool-Aid voice, though. Oh, this is the best ever. I Yes. That is so good. That is so good. Um Yeah. No, that that's a that's a great idea. And I I I just cautious caution anyone when you're starting to go from views into the business side. Some people go way too big and they're thinking way too big. I always do what we call like toe in the water campaigns. You know this because you're you're my student,

but um I like to just like test the waters. Is it going to work? Is it not going to work? Why is it going to work? Um and and I look at two things. Number one, does it represent your value proposition of the videos? Yes. Does it celebrate the value propositions of your videos? Yes. Okay, great. It and and then two, um, can it be in a price range that they can afford? Yes. Okay. Now, the

only difference would be is I would do it limited quantity. And the way that I would do it is do a Shopify store, hook it up to um, you know, hook it up to your YouTube channel. Um, and then do just a limited run. Like I I'm saying maybe a 100 to 500, like nothing massive. Um because you can always just say look this is coming out and you have enough time because usually uh 2026 calendars

uh would come out um you know about August September. So you have enough time to get it ready to go. I can give you sources. There's actually a printer in uh your area like in Dallas. It's like they have multiple places you could you could do that fairly easy on that. So this would be this would be great. So inexpensive for you as a creator too. So yeah. Oh my god, I'm so excited. Well, I guess

I got a new task to work on. There we go. Yeah. Yeah. Well, I just can't wait to see like I I can't wait to see what happens. um you know with this but I I want to I want to go over one other area and this is something that um you and I have not had uh conversation on and I I want to I want to I I think this is very valuable for everyone that's

on the live stream but when I look at content um I I look at okay what is the idea um can I make it where people want to click on it and then can I hook them in and set up the the the video and And then two, um, you know, I always talk about what is the sharable moment. So, we talk about that a lot. So, you've heard that side, but there's another side that I

I get hyperfixated on is what are the memes? Like, like if they're going to clip your content out, like what is the content will be the meme? And I I create memeable moments uh in it. And it could be the the dumbest thing where you say something. So, like early on, um, we would make sure in some videos that, uh, there's a set of pickle or a jar of pickles in it because Chandler in Mr. Beast's

uh, videos was afraid of pickles. Okay, guaranteed just because it was there, people would click clip it out and and and have that, you know, even though that wasn't referenced or anything like that, but it was like you get you get what they call what uh, what I love, which is called usergenerated content, UGC. They're creating it, putting it on on on their socials. They're putting it on Tik Tok and they're blowing up. And the reason

why is they they all it does is is turn them into an avenue to get you more awareness. And I've seen some of these just like really take off where like, "Oh my gosh, that was so funny." They go discover these content creators and then they blow up to the next that ne that next level. So, um I I know that you're very intentional on this. I want you to go deeper with it, which is what

are the inside jokes for you and also for your team. That could be the community can say, "Oh, I get this." And it and and it is like dressing him up that that fits that, right? But even if it was like these segments where uh what I would do to to sell the um you know um to sell the calendar would be crazyable moments, whatever. You could you could figure out how to package this, right? Right.

But it's just like fast-paced. Boom boom boom boom boom. It's a short term short video. Could be a short can go to YouTube shop which is which is there. But it's just like all the crazy memes and then they can get the calendar. I mean that's banger banger idea. So yeah, that's smart. Yeah, I already kind of have an idea what we could do for that. Yeah, same. There's already so many inside jokes in the community

which is so cool. So yeah, definitely definitely we'll go through that. So what um I I I don't want to talk about what's next in the sense of um content. And I I think um I want to say okay what what is your process like let's let's kind of go through from ideiation to execution to um you know to uh upload like what would you say your process is and then two um where do you put

the weight of your very specific limited time uh to get it right? So I would say firstly the process is always changing. We have yet to nail down an official process. We're always trying to improve it. Always trying to improve it because sometime it's like, okay, we're going to spend like four days on planning and then it's like, okay, well, we spent seven days on planning and now everything's backed up. But pretty much what it is,

it's ideation and then I'm ideulating all the time. It's a daily task Monday through Friday that I'm doing and then uh I'll usually take like a big week if I really need a lot of ideas. So then it's like picking the best idea, like the cream of the crop from there. And then after that, then it goes into I have the same document every single time, the same Google Docs, and it pretty much goes, you put

the title at the top, and then you just start working down like everything that you're going to do every single time when you make a video needs to go in this doc. So, it's like what is the story you want to say? Maybe it's do you have a BC plot? You know, what is the whole video about? Like, what are crazy insane ideas that you can literally just throw at a wall like um or like some

a thing I really love to do now is like visual inspiration. Like, what do I want the edits to look like in here? what do I want the set to look like? What do I want the, you know, the text and the font or what kind of music? What what what do I want the viewer to feel? And so then there's all of that and then it goes into like the nitty-gritty. So then it's like I'm

actually like if it's a Cursed Toys video, then we're picking out every single idea and it's me watching a bunch of other YouTube videos to like pull a little bit of inspiration from everything um and adding that in. And then from there it's literally bit making. So like we're we're like so for instance like we're going to buy 2002 Kool-Aid. It's like, okay, what bits can we do with 2002 Kool-Aid? What's a cool thing we could

set up? It's like, we're going to paint Wiggy red and he's we're going to make a ball of cardboard and he's going to bust through it as hard as possible. And we're not even going to give the the viewer any any warning. Um, or like we did like the little lad dance, so we ordered the whole costume. So then it's then it's on Wiggy passes off to Wiggy, which you'll do is ordering all the products, making

sure they're here, and then it's like ordering the set. So then it goes into ordering, then everything's finally here, and then it's 3 days of pretty much just solid recording. And then after that, then it's we now have a team, which is awesome. Like, and and the best part, too, is that when you really go and hire those really good people, we we went through a lot of steps. We did video interviews. We did, you know,

we we went through so many different things. We made a whole applic. It was huge. Like it we took a whole, you know, three weeks to hire people. And they're mess. So they get it. They get understanding how to implement all of it. So then they take it and then we just give revisions that we give them the entire planning document so they know exactly what I'm thinking and then um they kind of just take it

from there and then it's just last little revisions at the end and of course thumbnail happens at some point in that process. Yeah, that's that's the thing we're trying to figure out the most is where does it thumbnail where is she going to take the time to do that? How fleshed out is it going to be? That sort of thing. We also just hired somebody to help us with inperson production too. So a little bit too.

Yeah, that's great. I I want to I want to give you some food for thought on just hearing your workflow. There's one thing that I know memers love and and they get inspired by and and you might already do this, but I didn't hear it I didn't hear it in um what you just said, which is once you do your ideation, so you're doing an ideation Monday through Friday, right? Um and you're you're thinking, okay, what's

the best idea? And you're trying to trying to narrow that down. Um I think once you narrow it down, then you need to do ideation again. And you said that you did it again in the bets, right? you're saying, "Okay, what are the bets?" What I would do if it was me before you even do the bets is is bring in your other team members that are memers and and do a memer type of brainstorming around

the content. And and so uh the reason why is most of the bits will be introduced uh in that time or you're going to probably go down a deep dark rabbit hole of you know amazing content but you almost need like a hey here's the video here's what I'm thinking you know how do we make it better and then you all you're taking from a a memeable moment perspective um and and then two that might elevate

some of the props that you bring in um and and then and then you can go again and do the same thing individually like what you've done. But um I found that uh especially in this type of content, it's it's there's some type of synergy that happens. Uh it's what what we call the writer writer room, you know, um uh situation where where people in the writer room, they can bounce off ideas and bad ideas turn

into some of the craziest uh best content in the world. And I feel like you need that not not necessarily on the ideation of the video part. I don't want you to pass that off. I don't think that should be like you need to know what that is instinctually as a creator. But going into that next moment is okay, what's some crazy ideas or what's some crazy things that we can do that would represent our audience.

Um, and I think if you even brainstorm that for 20 minutes or 30 minutes or an hour, um, it could be like a lunch break where you're just, you know, just around Zoom or whatever, just, you know, having it and it just it it's just like nothing sacred and you're just able to talk and you're you're coming up with these ideas. I think it would actually help you get more excited about the video, but then two

give you the right type of things and say, "Oh, I like these ideas. I don't like these ideas after the fact." because you don't want to sh shut anything down, but it was just like, oh, okay, you know, you're just kind of brainstorming, spitballing, you know, speaking to it. And I think that will elevate your your content dramatically. So, perfect timing, too, because we start planning on Monday. So, yeah, we do for the next video. Yeah,

let's do let's try that. see if you if you like it because I would assume that the sharability of when when you find a meme and you you show it to that that interaction and they're kind of going back and it's just there's there's that uh uh feedback loop, right? That you're just kind of going down the rabbit hole. And then too, I I love it when somebody actually understands the audience that we're engaging, then they're

like, "Oh my gosh, this is actually have you thought about this?" And it brings in other ideas that you know definitely definitely could um could help validate and or enhance the content. Does that make sense? Yeah. Yeah, that makes a lot of sense. Especially because like before I was doing planning by myself and then once Wiggy hopped on to do it with me, he helps me with all the bits. It went 10 times faster. So yeah,

of I don't even know why I didn't think that having the rest of the team on it too would be Yeah, exactly. If they're mess, if they're not mess, I would like literally tell them job. But if a meme then it is. But I I want to make one other request. Is your other meme female? Do we have any other We have because because if they're not, I would say you might need to hire someone because

there is a regardless there are personality memes that go from there. But then two, the memes that really speak to you, uh there's that it's not a high factor, but it is a factor into it, you know, and and you don't want to get someone that just laughs at every one of your memes, but they get you to laugh at some of the memes that they they bring in. And I I think that's the value prop.

So yeah, that's the main reason we hired her is because she was during the tester, we were she added her own memes that was perfectly in line with what Angelia wanted. And I was like, "Oh, she understands her humor." Yeah. And I think the biggest part too, if you're hiring like an editor or just hiring anybody, they should be a culture fit. You got to understand what the culture is, like what you guys are about, and

they should just be a part of that culture regardless of what their role is. Yeah. Because all of our editors can serve in that because they're all memers because that's what we hired for was was memer. There's not a single person that works with us that isn't a memer. Yeah. I I really like I really like your workflow. I think that you need to cap it, though. I think um you need to have deadlines as but

that's all right baby steps I'm trying to get her there Darl she won't take the deadlines listen um I like I I get it because you're doing the bulk of the work but as a teen comes in it's like what's going to make you the most effective right um and I I'll be honest with you it's it's getting uh giving yourself permission to get into the zone because like once you're in the zone you can do

so much more, right? Um, and it's just hard to get into the zone. That that's your like if there's ever a problem, Angelia, it's like you trying to get into your zone. Um, and that's why it's delayed. If you're in your zone, you could do it in one day. You don't need freaking four days. You don't need seven days. You just need to be in the zone. And so I I just uh one one thing that

I always do, whether it's business or, you know, creators or whatever, is like tell me tell me when you're the most creative. Like like when is that? um you know, what time of day is it? Um what what gets you in the mood? Um and and honestly, there's content creators like, "Dude, I get super creative when it's really late at night and we're watching anime and we're just kind of drinking some, you know, some energy drinks

and eat some snacks and before you know, it's 4 in the morning and it's like, okay, great. That is the time that you should actually be the most creative." Um but but but utilize it around your content, not not around all the other stuff. And so it's just like is it could just be changing the workflow of it, but it's more how how do we get ready to turn the switch on? And I and I I

honestly believe you can actually make it a switch that you turn on um by the environment that you're in and then the people that surround yourself too. So yeah, man, you got cameras in our house or something. How did you know that was such a big issue we're running into right now? That's literally Literally the biggest thing that we were trying to figure out this week is trying to figure out how we can get her into

the zone faster. Yeah. Because when she's in the zone, like she said, she's unstoppable, but getting her there is the issue. All I'm saying, this is not my first rodeo and I can how often you post and I know that this is a problem. So, yeah. Yeah. It was just weird. This is literally what we were trying to figure out this week is trying to figure out how we can get her there because of course our

biggest issue is not being able to follow deadlines and post videos on volume. Volume is our biggest channel issue. Yeah. So, I I Hope and Tyler with Hope Scope. Um, one of my proud papa moments was the moment that she control her week. Um, in the sense of she didn't need to get into the weeds on everything. She just needed to be the chief creative officer. She needed to be uh the chief creative, right? Like that

whole thing. but realizing that um she needed time to slow down so that she could be cuz if not everything's just in her head and all this other stuff and and it's like creating an environment that can happen. Um and once she got the environment that made it happen, it happened. Um but you have to be diligent for it. And then two, you have to be able to cut those other things out and assign it to

someone else so that you can do it. Now, I'm not saying that's where you're at, but it's a goal to to look for. Um, but uh it it's like the queen, the meme queen needs to post consistently and the best way to do that is to have deadlines. Uh, but also it it helps you not um overanalyze or overproduce something and and realize maybe that's not the whole value. The value is the connection of the content.

Um, but but anyway, uh there's several ways to do this, but yeah, I would say um yes, make it a priority, make it a goal, lead to it. You don't need to do it overnight. It might take two or three years to do it and that's okay, too. So, yeah. Well, thank you. That's just so good. That That was just That was crazy to me that you just It was just timing wise. Timing was crazy. Yeah.

No, I I I've done this I've done this so much. And when you get someone like as creative as she is, it's just like, yeah, you can be creative, but there needs to be a time where it's good enough. And then a big thing I've been trying to have her do is uh try to study because she was studying a lot of entrepreneurs for a long time, but now I'm trying to have her study more of

just creative people in general because she is just the way I like to describe her. She's an artist. That's all she is. She's a creative. I'm I'm the entrepreneur. I worry about the business side. So you don't need to do that anymore. Starting these people, figure out what they do, what is their processes. Maybe you'll find different things that you know, maybe there's issues that they have that you have that you didn't even realize. So that's

like one big thing has been helping her out. Yeah, I I'll tell you what, it's like um you can create a way to be the most efficient that you possibly can and uh you're already doing it in the sense of designating time to be create go through ideation every day like that like just blocking out and it's a muscle. I believe it is a muscle. Um I'm a visual creative so like I I'll see something and

that will 10x my ideas coming from it. Um, and when I see something, it might not necessarily be that, but it triggers something in my brain to think something differently. And that's kind of way I go. Um, and and so it's just more knowing, you know, knowing how to get you into the position, but then two, uh, surrounding yourself by the people that get it and then pushing away the people that don't. Not necessarily completely throughout

the week, but just in your time blocks, you know. So, really cool. Well, uh, a couple things. um you know um the value of the audience is really important for you and and you're on your journey. Um I was wondering something if you both would be willing to speak at VidSummit. [Applause] Yeah. Yeah. I we we can make some time. We can make some time. Yeah. Yeah. Think about going to you. I actually just want to

get introverts on the stage and see them be awkward. show. I want that awkward moment that that comes up. But no, I I I got I got a couple ideas of it. So, uh but it would be my honor to have you uh you know, be a part of it. And then those guys, anyone that doesn't know what VidSummit is, uh VidSummit is happening this year, October 7th through the 9th is in Dallas, Texas. And it's

where we talk about all things creator. Uh creator economy, the money side, the business side, audience development, you know ideiation thumbnails AI you know, it's going to be literally our best conference ever in the history of all mankind because these two will be speaking. And um you don't need like for me uh to get on stage, you don't need to get billions and billions and billions of views a week um to get on stage. It's just

like there needs to be a message and uh what I love is that you have the message but you apply that message. Um you're able to kind of break out because the things that you thought prior to VidSummit that was important for you wasn't necessarily reality and then you were able to learn that along the way and I I think you have a a story to share and I think it make a great panel for it.

So really really excited for this. Uh for those that uh you know um are interested uh uh things are selling out quick. I I we've probably sold more hotel rooms and it's only like May than we normally did, you know, in September, you know, so it's like we're way ahead. It is going to sell out this year, probably quicker than later. Go ahead and go over to vidsummit.com, vidsummit.com, get your tickets. So, uh, would you be

willing to answer some questions? We have some a really great group that's on this live stream. Would you be willing to take a few questions? Yeah, of course. Okay, so this is what we're going to do. Um, I'm going to go ahead and and if you wouldn't mind, uh, those that are watching right now, um, go ahead and put your questions uh, for these two and myself in the comments. I'm going to go ahead and play

a little video about VidSummit, the promotional video. It gets me excited every time to watch it. And then we'll come back and answer questions and then give away a few VidSummit tickets because that's what we have. Yeah. [Music] [Applause] [Music] Heat. Heat. Heat. Heat. [Music] Heat. Heat. Heat. [Music] Heat. Heat up here. [Music] I I every time I see that video, I get so excited because of, you know, just lives being changed uh coming to VidSummit

and uh really really excited that you guys are going to be speaking uh uh this year. It means so much to me. Um so, thank you first off. Uh for those that are looking to come to VidSummit, um we will sell out this year. We did last year just a couple week about a week before um but this year I think we're going to sell out even faster. Uh, we got some pretty big announcements that's coming

up. I'm actually announcing our first keynote speaker this next week and it's someone that I can't wait for you guys to see on stage. I've been working really hard uh to get a unique schedule, especially the keynotes coming in this year. Um, so that's going to be announced this next week. Um, as we roll out the schedule, the prices are going to go up. It's going to go up by $100. Uh, so if you want to

get it, get it now. It's going to be the cheapest it'll ever be and it will start going up as we get closer to uh the conference. Now, I know some of you already been and and you bought you bought tickets literally the day of the show for this next year. Appreciate that. Uh but I can tell you right now, uh the team that we have pulling this together um have we have some great great new

activations. There's going to be a lot of great things that are happening and it's really designed to help you be successful in the creator economy. So, get your tickets now. vidsummit.com. So, alrighty. So, we ready for Q&A? You ready to do this? Yes. Okay. We had some really really really good questions come in. Um, so I like there's some really good um questions. And so I I want to um get Depal first going. Um so here's

the question. Where do you look for your editors? And first off, do you have editors? And how long was that process to bring on an editor? I'll speak on that one. So with uh when it came to the editors, the primary place we actually went through was honestly discord. Uh we went through the creative paradise discord. The biggest thing about it though is you have to understand like you have to get the screening process right. Like

you have to have a a document that explains exactly what you're looking for. Go ahead and make a Google Sheets. Have them answer all these questions that you're looking for. Go through all those questions. Start screening those people. We had I think originally we had like a 100 people reply to the Google Sheets or not Google Sheets the the Google form and then after that we screened it down to the top 10 candidates who I thought

answered the questions the best. All those people got video interviews for all about 30 minutes to 1 hour from the people that like were the best on the video interviews. The top five people then did a tester video with us and then the person that performed the best is the one that we ended up hiring. But in our case, we actually had two people that performed really good on opposite sides of of of like their skill

set. One was really good at cutting. The other one was really good at specific memes. So at that point, we just hired both of them. One for cutting, one for actually like doing those memes. But it took us about a week and a half in order to get that process down. But it's more of like just about making sure that you make the you do you do you do the elbow grease before you start, you know,

hiring the person. Yeah. And and that's a great way to do it. I I've done that way before. I think I'll answer this question too because I do a little bit different process than what you guys do. Not saying what I do is better than what they do. U but go through the same discovery period, narrow it down to uh just a few candidates, right? And then I'll actually pay the candidate to make me a video.

So I'll give I'll give them uh the identical footage. Um and it's usually three or four editors that we narrow it down to, but I'll pay them to to uh edit a video for me. and and I'm say I'm not going to have you do it for free and I'm pay you to do it. Um and then based on our interaction of getting that video right, um we'll land you the job or not. So like for

me, I want to be able to say can can they anticipate what I'm looking for? Can I give them the same instruction and see what the output is and um I'm looking for also how fast they do it, but I'll also how they take initiative off of the video because I'll say, "Hey, edit a video exactly like I said." And then two, if you were to edit um for yourself, what would that look like? And and

that gives me that creativity for it. So I get two different cuts on it. And then based on that, I'm able to give feedback. And then how they're able to take that feedback of that. Um, hey, you got this wrong or we need this here to see how they take it. And then once again, how fast they get it back to me and what it looks like. Um, I've done that enough that um, it it it

cost me less money even though I'm paying three to four editors to do the same video. You think you do other videos, but you have to compare apples to apples and not apples to oranges. And I I find out the ones that I respond better to that I can actually communicate and they understand what I'm getting out of it and and then two, I can see their talent. But, um, I I find that I usually get

two two people to do it. So then it goes two two out of the four is like they're usually on fire with it and then I'll I'll extend it where I'm like, "Okay, now you get your own video and I give them one video and the other video. Uh these are videos that will be living on the channel. Um it's something that I'll work very closely with, but I'll be able to see it." And then you

you're able to identify something that um that is a hard thing like someone that gets the um really good content, but it's not the the long form, right? It's like really good moments. Um, and and they they get kind of like the the setup and the punch for that. That is a hard skill set um to find, especially in in your world. But some people think that they they need they need one um one editor that

can do both. And it's really hard to get someone to do both. You'd pay a lot of money to do that. Um and sometimes you need to have uh three editors. one that assembles and then and then one that that that uh um fine-tunes and then one that polishes. And the one that polishes generally is the one that really amplifies the jokes or whatever. And and I think you can get an assembly and a polisher uh

could be the same person because they can get the whole thing in. Um but yeah, there's several ways to do it, but that's that's what I do on mine. So yeah, I always say don't let go of talent. Like if you have somebody that's really good at a specific thing, it might not be exactly what you're looking for, but they still really good in that one thing, you should might as well just got try to keep

them around. That's why we have our cutter and we have Shan, who is like the person that does those creative edits, you know, they're awesome, by the way. I would not Oh my god, our editor. Oh my god, it was it made stuff life so much easier. Yeah, they they get it. Yeah. So Angelia, this is a question. Um this is, would you prefer reaching a million subscribers this year or speaking of Vidsum? You're already speaking

at VidSummit, so why not? Yeah, I don't really know if I could choose. No. Well, you don't you're already you're already you're already speaking at VidSummit, so that's done. You know what I'm saying? So, what would you rather prefer? But my my whole thing is uh that that there's there's not a reason why you couldn't get a million subscribers before VidSummit. That's just not Oh, it's happening. Oh, it's I think I really I don't think you'd

be as cool as Colin and Samir and get their million subscribers on stage talking about how they got a million subscribers. That's iconic. Vid Summit. That was like one of the most OP dope things that ever happened at VidSummit. We'll time it out. We'll time it out. Yeah. Yeah. Okay. Um Okay. Um here's a really great one from Driving with Miles. What is the most timeconsuming part of making a single episode? Scripting, filming, or editing? Most

time consuming? I would probably say the gearing up from like when you have an idea to sending it off to the editors cuz like like the thing about planning and the thing about like you know like uh putting everything together and making the sets is that it's very like it could take as much time as it needs like you could keep adding stuff to it like it's it's almost never stop like you could just keep adding

to stuff and I would say for us that takes the most amount of time cuz when when you have the edit like sent off to your editors or when you're about to edit like it's straightforward at that point you are just editing like but with that planning phase, it can just take so much time. Pre-production is definitely probably the longest. For sure. Yeah. Yeah. I mean, there's some big traps with that for sure. That's what I'm

saying is like you have to have deadlines. I mean, Yep. I'm trying word for deadlines. Deadlines. Deadines. Deadlines. Okay. Uh this is from uh Psychopro. Uh knowing There we go. Uh, knowing what you know now about your audience, how do you balance staying in your niche while being broad enough to hit a bigger audience? Okay, I actually know Peter. Hi, Peter. This is I I know him from meeting other creators. Uh, but yeah, I would say

staying in my niche. I would say that that more comes down to the goal that you have mostly because I don't really think I try to balance that at all. It's usually not a thought that I have. the the thought I usually have is I disagree with that. I'll like like you put Spongebob on a thumbnail. You knew that that was going to go broader than something else. So like like outlier research at that point. No,

maybe I'm misunderstanding the question, but like as in like I just want to go as broad as possible. Like I'm always trying to I'm not trying to stay niche if that makes any sense at all. Like I'm trying to stay me and then make it as broad as possible. Does that make sense? No. Well, yeah. It's something it's something that um it's like how do we how do we tap into mainstream? Yeah. Like if you just

did your own internal here's my own memes. You only get it if you watch my content. It it you're not taking anything else that's a common meme. Like if you never use Shrek in a meme. Yeah. Like what are we doing here? Yeah. Right. I would go ahead. Go ahead. I would definitely say it's probably more like depending on what your niche is. I would I would think it's more of like trying to understand what is

mainstream. I think a creator that does it really well is Mary Allison where she's doing cake videos but in order for her to go more mainstream she ties in a lot of pop culture in order to make those things more mainstream. She's still in the cake making niche but she applies pop culture. She applies mainstream things in order to make that a broader thing. So that's where I think that would come into like your neighbor or

something like she's right there and she's an We just did a video together. We just did a video together. Yeah, we love you are really good. Yeah, I I would say um the and this could be just uh the question that you're trying to ask and and you know, we kind of go a different direction, but it's like um I always say be passionate about something. So like if I was to say what Angelia is is

the queen of memes, the main queen, you know, and and her content's going to speak. And then two, it needs to be relevant to that that group. So the group that understand memes that communicate through memes, that's great. And then to make it more pop culture, it would be taking things that are relevant right now and or have big pop culture moments. So like Spongebob would fit that, Shek would Shrek would fit that. I mean, there's

different things that you can go. Um it I'll give you I'll give you an example. Like uh we just had two days that were really important in May. And the first one was May the 4th be with you. Uh that's May 4th. And the other one is May 6th be with you. uh which is May Sith. Okay. So you Sith and whatever. So you have two Star Wars days. Um I've literally been like glued to Fortnite

because they took something that is super relevant in May and they did a collaboration uh with with Star Wars and you know I'm all trying to get the the skins. I'm all trying to do this. In fact, I literally bought all my kids. It's it's a holiday for us that uh because I know that Fortnite does this this this whole time. So I'll actually buy them V-Bucks. It's like I'll give him V-Bucks in preparation for the

most important part of May. Um, and it's not graduation. It's not anything else. It's like literally playing Fortnite with each other and and and getting getting that whole thing. But that that is the whole thing is like that's how you you take something relevant, but then you look at timing and and looking for trending, when things would be trending, and it's like just bringing the stuff together. Um, which this is a great great question, Peter. Like

this is a fantastic question. Okay. uh this we didn't get a chance to talk about this so I want you to talk about a little bit more um about short form content. Man, we might have to have you come on again and do this again because like we didn't even get through the short form content. Uh but uh for Daryl, but I'm going to I'm going to give this to you because I know your your thought

on this one. Uh is it a good idea to create long and short content and the message at the end of the short to promote the long form of a video? What is your opinion? Uh, and my question is, how do you use shorts to elevate your long form? That is a whole strategy. Yeah, that is huge. So, Cursed Toys, I'll just say like for example, Cursed Toys went from 2 million views like probably a month

ago and then what we always do is we make shorts from the long forms. You will actually almost never find an original short just on our channel. They're always cut up from the long forms. Um, after that short started taking off, it's at like 22 million views now. Now, the Cursed Toys video is at 4.6 million views. So it took a huge massive jump. It was insane. It definitely garnated two million views by itself. Just that

short for just from the short for. So what we do is is the way I like to attack shorts is I'm rolling up my sleeves. I'm really into this stuff. Okay. So I get so into this. So the way you want to attack shorts, at least how we do it is that we take the the the videos and we already kind of have pre-segmented uh sections of the videos. So, if I'm doing cursed toys, well, well,

then every toy could be its own segment. Or maybe I want to batch them together. Maybe I want to batch them by most cursed commercials. Then I'm going to take all the stuff from the most cursed commercials. So then that's one short. And and for every short, the only thing that is customized on my stuff that's like original new content is the intros because you don't want to just throw a viewer into a random piece of

video. It's just not going to work. You you kind of want to build up, have that story, have a good hook, like really think about why are they going to stay around for it. So, I'll spend 90% of my time when I'm making a short on the intro. That is my main job. Everything else can pretty much be handled as long as I tell the editor how to chunk it down. Um, so that's pretty much I

do. I spend all my time I film a bunch of original content for the intro and then I package it together. I used to do call to actions at the end. I used to say like, oh, like if you want to go watch this, do this and this. But I think that at our point in our channel, our audience kind of knows that that's what's going to happen. So, I don't need to put the call to

action there anymore. I used to, but now I don't have to. But I know that needs to be relevant. It needs to be relevant to what you're doing. Right. Exactly. You still got to just make a really good self-contained short regardless of the long form. Yeah. If if they never watch the long form, they should be able to just enjoy the short by itself. Also, do not do cliffhers. Give them the the short itself. Yeah. It

should be a complete payoff. Like totally separate the long form. You add bonus content. If you want to see more, then you go to the short the long form. If you want to, you know, see me fully do this, then you go to the long form. So, always giving them that payoff. And then I would say um what's another big thing that's kind of helped me with shorts? Uh I guess pre-planning where the shorts going to

be in the content. Um and then I guess let's kind of oh huge thing that helped me now is that I do content analysis or like breakdowns after I post a long form. You're such a nerd and I love it. I do like finally I do like a big page breakdown of everything. I go through the comments. What are the most repeated comments? And then they're literally telling you what the biggest points in your short will

be. So if everyone's commenting, "Oh my god, this sound is from a meme. I didn't know that this was where the meme sound came from." And that's what happened to me. I was like, "Okay, I'm going to frontload my short with this thing because it's going to cause comments. People are already commenting at mass about it. They're just going to do it on a short." So So literally taking everything you learned from that long form and

condensing it down and making it even better because you have all the insight of how the long form performed. So that's my that's my nerdiness about short waiting for that one. And Andrew, that was a great question. It brought in a conversation and then I'm gonna do a prediction here because I normally don't predict. Well, I guess I do. I always predict, but it's like um as soon as soon as Angelia actually sticks to a schedule,

she will actually No, no, no. I'm I'm being serious here. um she's gonna actually get a rhythm down where she's gonna want to create more content and she's going to start creating um uh shorts um that are that are not just clips out of out of out of videos. Now, you might not see that yet um but I see it because there are certain things that doesn't validate a full video, but it's funny enough that it

can it could be a 20 second meme and and you're going to get to that. um because I've seen that evolution in content creators and then it's gonna uh validate ideas that could come into a long form piece of content for you and and so like where you're at right now I love what you're doing because it's feeding the other but as soon as you get the processes and systems and I can guarantee as soon as

we free up more time you're going to want to say oh okay I'm keeping my schedule we're three or four weeks ahead um I I need to make this and you're like okay let's just do a day that we do short form memes uh that could live on on um you know shorts. And so when that happens, you're going to actually have the next iteration of you as a creator because you're going to bring your economics

uh engine in when you're doing the calendar and the stuff that we talked about. Uh but then two is going to be, oh, I'm a media company. Um and and and this is something that that is going to do it. Now, I've seen content creators do this out of the gate, uh and and they grow faster than ever before. and it and it it validates the type of individuals that would normally uh view meme content on

short form but also bring them into a long form setting. And you're seeing that right now. Um why not want to boost that even more, right? And and some of those just is around the ideas that couldn't validate a segment in a video because it doesn't make sense. And then and then two, but it it screams to the culture. So that's my prediction guaranteed. um that will happen whether you accept it or not, Angelia, it's going

to happen. Yeah. Just because I know I know I know my peeps and I and and you you you fit the vein right now. And if you're super nerdy, it's just like like on the on this other side that is the next iteration once you get the processes and systems and deadlines in place and the team and that's what you're that's what you're doing for sure. So am I wrong? No, you're not wrong. Trust me, my

whole job is trying to like trying to take away or give her more time back, but she always finds a way to make that time somewhere else. Always find a way to get more. It's more about the inner need, desire to create, right? You can give her time back, but like that's why she speaks so much into the content. Oh, I can make it better. I can make it better. I can make it better. So once

we get over that where it's like, oh no, this has all the elements that we need. Yeah, we can make it better, but we're gonna learn from the data to make it better, but I need to create. And that's why she's making it better. Just is that is that kick of, oh, I need to make it better, and we're going to go reshoot this or whatever. Sounds very familiar. Yeah, maybe maybe we can have an intervention

one day. Uh, oh, everyone sits down. It's coming. It's coming. The biggest headache, trust me. That's right. Okay. Uh, Britain's asking, "What was the most valuable question you asked and then researched to understand your audience?" Oo, valuable question I asked. What I think value body value proposition though? Um, valuable question I asked. You know what I think? I think um it's not really asked but it was more like someone Daryl pretty much told me. But like

it's essentially like who do you even want watching your videos? Like and like once I kind of like clicked that where it's like who do I want to make videos for? Like who is my even like my dream audience? Like if I could literally make videos for anyone and if even only like 500 people watched it, who would I make videos for and how would I make those? And then once I kind of like clicked that,

I kind of just realized, okay, I can I can do it. I can essentially like I can sacrifice everything else because I know that this person is out there and like that was actually a worry for me for a while where it's like what if no one is like me? Like what if no one likes my humor? What if no one is is you know like all this stuff? Like I just I was so worried. I

was so in my head that no one was going to watch my my stuff anymore. But as soon as like I just realized like I need to make content for like the stuff I want to see and what I want to watch and like what my ideal viewer would watch it that that I would say that was probably the biggest shift like the biggest aha. Yeah. I um I I would say uh the best way to

validate um you know I wouldn't say the research. I think the research will speak for itself. You can go through the comments and start seeing people because like what they comment on brings value. But keep in mind those are the only ones that actually spoke up and that's a very small percentage. You can't just say, "Oh, this is what they want." Like how many video ideas that people says, "Oh, my audience wants this." It's like one

person that said that. You're like, "Oh, okay. I need to make this content." And you're like, "No, no." Like no. Like you gota you gota you gota you got to put put it through a test, right? Um, but I I would say it's like invite invite people in. Don't speak at people, connect with people, okay? And you know, like once you do it, so it's like it it could be, hey, this is a meme that, you

know, really makes me just kind of blow my mind out and makes me so funny and you show the meme, whatever, and you have that clip or it leads to a segment. Um, and it's just asking where, you know, the thing, what what is your craziest meme? and just asking that question, people will leave a comment and it's just like it starts to give you clarity of the people that feel like they're a part of what

you're creating, right? Um and and then two, uh once you get be hyper sensitive to any threads that are happening, um those are conversations that are happening. And then two, where the weight of some of these comments are, the moment that it speaks to someone, they they call it out, they either quote it or time code it. uh I I'm always leaning into that just so that I know because like uh it's generally an interaction and

that validates uh so on but it's not it's not a demographic question like I don't look at demographics at all in the sense of of understanding it's a psychological uh connection uh like if it's a psychological uh question um it gives you more clarity and then the demographic is the way that you communicate that clarity um and that's the way it is like well if you're creating content it you you know how I would create content

uh psychologically for someone that that h meets the same means for a boomer I would approach it differently than someone that's a generator or a genzer right however psychologically they might have the same need or that that that desire and so for me I I like to have conversations in videos and also uh use the community tab like literally having you know I think one of my favorite thing was uh we have a a student of

mine and uh one of the talented YouTubers, his name's Sean Kerr. He does Bikes and Beards. And we were sitting around, I'm like, "How many people do you think actually own a motorcycle that watch your channel?" And and and they might have previously own it, but they're actually owning it and riding it right now. And uh we just put a survey out and it was so revealing that there's a lot of people that had a bike,

but or want a bike but don't currently have a bike. Um but then too there's a you know a lot of them that actually drive at least once a week you know and so having that information it it it kind of connects with you on a deeper level of how to communicate. So really really great great great question. All right. Uh is it curiosity a personality trait or a skill that is a train what train? I

don't know what that is. So, is curiosity like a like as in like I'm assuming like curiosity for like learning more about YouTube? I'm I think it's a human thing like humans are by nature. I don't think it's a personality trait. It's like like if you understand what makes people tick um then then you know how to trigger them. So like like this is a perfect example. I have a brother named David and um he's I

I I would say um he's wired differently and we could trigger him as a kid because he had his baseball card collection and if we just moved it out of order it would just drive him freaking baddy. So we just move it out of order and he's like no that's not the order that need to be in and it could it would mess up his day. U but it's like like there's ways that that you can

trigger people. One of the biggest ways for humans is curiosity. curiosity always uh leans to the quick uh click. And so um I definitely would say um what would make something more clickable? And when you bring in that curiosity factor of what what's going to happen or what is what is the most um you know uh um you know you can pull in any video that you want, but it's like what is what is the most

um abandoned you know places in the United States? I'm very curious on that. And and you're like okay what is that? And it kind of leans into that value prop. But this is correct. I I would also say like not answering the question kind of like maybe how it was meant to be, but like maybe if uh if they were I kind of asking like me being curious about like learning more like and that leading to

me like learning more about like stuff. I would say like um I actually learned a lot of stuff really clicked in for me when I realized that YouTube and creativity is not just a curiosity but it's actually just pattern recognition. It's understanding like, hey, I I see this thing and I like it, so I I'm gonna I'm gonna mentally download it essentially. Or or how we have it is that we have a Discord with just us

in it and I have it sectioned out with like thumbnails I love or, you know, edits I love and and every time I run across something anytime in any moment of my life, I will grab it, I'll throw it in there so that when I need to pull from like, you know, like I'm thinking about edits or I'm thinking about, you know, being curious about all this other stuff, like I can just go through my plethora

of ideas there. Yeah, we can answer all of the Yeah, now we can answer all of it where it's like I have my point too now where it's like if the way I kind of interpreted the question was that way we can cover all of it. So, you know, we we can answer it somewhere in between there. But the way I kind of see it is more like your curiosity is going to be based off of

like more of passion. Yeah. So, whatever you're passionate about or whatever you have passion towards, you're going to be like inherently curious about that thing. Like for me, I'm a bodybuilder. So, if I go to the gym and I talk to somebody about bodybuilding things, I promise you I'm asking you the most questions possible. If Angelia finds out you're a social media creator, I promise you she's going to ask you a bunch of questions. But if

you're if you're like doing something and it's just like something you're not passionate about, generally you're not going to be more curious. Unless if you're more of a people person like I am who is just a more curious person, then yeah. But like if you're more introverted, you're probably not going to be as curious. But I think I think overall that I think we covered all all the basises with that one. I would agree. Okay, Valentine

Station is asking, "Who is a creator that inspires you?" Okay, I would say uh Ryan Tran, no brainer. Uh Mr. Beast, no brainer. Uh I would also say like a lot of people that I've become friends with has been huge. Like yikes. Uh King Sam a lot. Um Divinity. Yeah. Oh, Divinity is awesome. Uh my friend Jonah who who runs Chess Page One. Um those people really inspire me. Um, I would also say uh smaller creators

really inspire me because when you get too big and sometimes you get too bloated, you don't you don't try stuff. You don't test stuff. You don't you're not bold with the way you want to do things. I love clicking in on a video that has 10 views posted like two months ago and like this person's just it's just this video is just their child. It is their it is their baby and they just put their their

love into it and like that absolutely inspires me. Absolutely. Um, how do you find uh your aha moment? How did you find your aha moment? Did you have a aha moment? That like starting YouTube? I don't know. I would say I don't know if you can find it, but you know you found it when it's like the only thing you talk about that entire day. It is the only thing you think about. Like every time you

have that aha moment, like you literally that's the only thing you think about. It's the only thing you talk about literally all day. It's like, oh my god, like you're so hype about it. You can It's hard to You'll tell You can tell based off of the reaction, but I don't know if you have Yeah, I I I would say for her multiple stages of aha moments, right? Uh as of late was, oh wait, the audience

is just like me when I was a kid and you know, they actually like this. You know, I mean, I'm not weird. Like there are people that actually think the same way I do. U but I don't know, Angelia, what do you think? I would say, yeah, there's definitely different aha moments in every step. Like I know like I have an aha moment with ideas too. Like I know when I found a banger idea when like

the feeling in my chest is like oh my god how has no one done this before and like I need to get this done before someone else does this idea and I know I have a good idea. So that's like an aha moment or like the thumbnail when I just like look at the thumbnail I'm like it's oh like you know or just like little like when Daryl's like you know dropping facts and I'm like how

did I I'm walking around the house pacing. How did I not think about this? Even when she started YouTube, like when she first decided she was going to go into YouTube, she literally sat me in the car for like three hours telling me about how this is the smartest thing ever. Like how why isn't everybody doing this? Like blah blah. Like that's how you know it's the aha moment because it's literally the thing that you just

if you obsess over, you get so excited over it. You just you know, you just know it's going to happen over your career all the time. Yeah. So Haley's asking, you guys spoke about how it took some time to go full-time. When was that moment for you? I know that you kind of mentioned that earlier in the live stream, but if you wouldn't mind doing it again, that's great. It pretty much full-time was as soon as

Wiggy got out of the military. So, like it was kind of do or die. It was a bad situation to put ourselves in. Like we like Wiggy was getting Wiggy was getting out of the military and like we were literally moving to Austin from North Carolina Fort Bragg and literally on the drive the video popped off and then we were making like cuz we I was already monetized but I was not making enough to supplement our

income and then as soon as that happened it was like a shift. It was crazy. But I was already working on the background for months while he was supplementing. I was about to say we're kind of privileged in the sense that like we are we are married. We are like a couple. So like while she was making no money on YouTube, she full-time did this while I was making money in the military. You're called sugar is

what it is. I'm sugar mama now. Now she's sugar mama. Yeah, she's sugar mama now. She take care of me. I'm a bodybuilder, so she likes to feed me all the time now. So but anyway, but so we're I was we have that privilege, you know what I mean? But it's definitely for sure. I I would never encourage people just to go straight burn the boats. I think if it's something that you're truly passionate about, it

should be something that you're putting your hours in free time and then once you have it then go into it. But that's that's more on the person. I know some people burn the boat, some people like, "Hey, build it up then do it." But yeah, it's up to you. Yeah, I I think it's a personality trait like for those people that they need to be forced in to say, "Look, I burn the boats. I'm doing this."

Uh there there is that that mentality. But like I said, there's multiple types of mentality of when to do it full-time. I think once you do go full-time, it's just like, "Oh, I can do this. Why didn't I do it earlier?" Um, for the people that have delayed, I've I've heard that over and over and over again. And I'm just saying when you go full-time, it's the right time. Like, don't look back, just look forward, you

know, like don't don't regret. Just make it make it the most what you can be. Um, uh, we'll do a couple more questions. U, but this one was, "Making content on other platforms. Would shorts be beneficial to gain some traction while I'm working on uploading to YouTube more regularly? Actually, Darl, you take that one. I I don't really have too much experience. No, no problem. So, uh I I'm not going to lie, I love Tik Tok.

Um it's really really good. Um if you were to say I have a favorite creator on Tik Tok, I don't even know who the creators are on Tik Tok. So, I don't have any loyalty to the content. But if I was to explain what Tik Tok is to me, it's just memes. Um, and and that's what I get. And so that does translate over when YouTube did shorts. I still feel the same way about shorts. And

so once again, um, there is some loyalty. However, that being said, if I really like something, I'm going to go see if they have a YouTube channel. Like I'm going to It doesn't matter where it's at. And then I'm looking for the long form because if they got if I if I see it uh frequently, I'm I'm going to go deeper. But that's the way that I do go deeper. So, I would say um utilize all

platforms to grow because like I know I'm known for YouTube, but for me it's more about audience development and sometimes your content resonates better on other platforms. But if you're looking for the overall beall, YouTube's where it's at because it's not a feed driven system and and and then two, the loyalty factor is through the roof and there's ways to monetize that you can't necessarily on other platforms. And so, uh, I would say, yeah, definitely learn

from your content, but it's more about who you're making content for. The demographic shifts and also the psychoraphic shifts on it does change from platform to platform. I've had creators that really take off really well on on IG, but they can't even get two views on on YouTube. It's just like you have you have to understand the skill. But I would say, yeah, while you're doing it, learn and and go from there. Cuz I'm about to

say Angela definitely knows about that because when she started she was a Tik Tocker before she decided to YouTube. Sure it was Ulta Smile but she had at least a thousand videos of shorts that she had created before she got to YouTube. So she understood a little bit about content creation. So when she had to make her first short, it took her a lot less time to go viral than somebody that had zero experience. Yeah. So

as long it's like content creation is a skill like anything. The more you do it, the better you're going to be at it. But you got to be intentional. If you're just posting content with no intention, you're not going to learn. You It's not It's not going to give you It's not going to actually help you grow at all. Yep. But so this next question is, "What made you decide to finally do channel jump start was

super You know what? It's so that it was wiggy. He was in my ear like a little he was just in my ear and but you know what? It's so cringey, but I listen to a lot of like uh entrepreneurs or stuff like that. And Alex Herozi said something and and it it was really like the final the final straw that like just broke the broke the whole thing open where he was pretty much like if

you want to win, if you know what your goal is, why wouldn't you, you know, further yourself by learning everything you can from people that have gotten other people there. You know what I'm saying? Like it it makes no sense to not do that. Like if you really are about winning, then you should try to be learning everything from everybody cuz everything like if Darl gave me one good piece of information, it would pay off everything

and which it did. So one piece of very good information can change your whole channel and your whole directory. So that was pretty much what really got me into it when I finally decided. But I'll also say that like I did already have reps before I joined channel jumpstart. I did already have a foundation in learning. I think that there's definitely like I think that there's levels to it and I think that like reading the book

is a great first step. I think that's awesome. I think showing up to all the calls, learning everything you can from all the free information, and then also taking that step. I think that there's definitely levels to it, but for sure getting those reps in and taking action. You have to be doing that. Have to. Yeah. And I think the reason why I did it um was uh there's a system. There's a system of success. And

it realistically is like knowing who you're making content for. uh what you're passionate about, making sure that it's in line, that you can bring value consistently to those people, and then and then knowing how to analyze, did it work, did it not work? Um if it didn't work, why didn't it work? Having some critical conversations. And then ultimately, if it did work, how do you replicate? You know, and and so for me, that's that plan, execute,

analyze, and adjust. And uh there's so many people says, "Well, it never worked for my niche." I'm like, I there's not a niche that is not going to work for like Yeah, I've seen like airplane niches. It's crazy. Yeah. Yeah. Crazy. I like if you heard of some of the niches like sometime sometimes people don't like to talk about it, but it's just like there's a niche for everything. And and then two, it's like for me,

it's not about the um it's not about all the views, it's about the business side. So, I I I had a a woman that uh was 82 years old and only could get 10,000 views per video and she went through channel jump start and her goal was to have a legacy for her grandchildren, great grandchildren, right? Um, and she was making a million dollars a month by the time that we got done with it on 10,000

views. It's just like once you understand the components of what's happening, uh she was able to do everything that she wanted to do and she's now passed, but it's like like it like you can do this if if you take a a business mindset and that's what I love to do is like take creativity create make it a business. Like when I tell uh you know people that come on, I'm like you're not a YouTuber, you're

actually a media company. You got to treat yourself as a media company. Yes, you might do YouTube for that. uh it might represent and you can go from there. But if you're a media company, make different decisions than if you would as a YouTuber. And what we need to do is have stability, right? And so I love coming up with ideas of how to make that stability. Um you know um you know as as a creator.

So um let me let me do this. Um uh let me do this. I I we got to give some tickets away. I promise that. Um, and and there's one person that has been on every freaking stream that I've done uh that should have a ticket. And it's not the comment has no relevance to it, but I I I want to give this person a ticket. So, uh, okay. Cody Cody's not coming. Maybe she might. I

don't know. But you are coming to channel jump or not channel jumps. You're coming to VidSummit. Uh, can't wait for you to have it. All you need to do is reach out to Chantel. She'll get you all the details on it. But you have a ticket now and I'm really really excited. Another another another ticket away because it was really really there's some really good uh comments um that that have come in over the course and

I always try to do two um and so on Twitch and kick guess what you're coming to VidSummit. You can learn more about how to use YouTube. Uh you had some great comments um you know throughout the stream and excited to have you there. Uh if you already have a ticket we do not refund anything. you can give a ticket to somebody else, bring them with you. Uh but really excited you get a in-person ticket. If

you don't want the inerson ticket, you have a virtual ticket. So really grateful for you all uh being on the stream uh and and uh going from there. So uh what what uh yeah, if you have any information about channel Jumpstar, you can find it in the description below. Chantel's put some stuff in there as well. But any last thoughts? Like any last thoughts? Um, it's been been a couple hours now, but any last thoughts for

creators like your your your concluding concluding remarks here? I would say that one thing that has really really helped a lot just like cuz at the end of the day, YouTube is a mindset game. It it really is like it is it is staying with it. It's hard. It's challenging. It's also fun and it's the best stuff ever. And I would say the only way you lose is to give up. And even if you come back

to it, you haven't lost. As long as you just keep posting, like if you just do that, if you just truly believe one day I will win. But like it that day doesn't have to come immediately. Like you can f like the process is where it's at. Like learning everything and just being passionate about it. That's where you win. You win every day just taking any step in that direction. And I would say just never giving

up. Just keep going. Just just know that it will pan out. It will pan out. I promise you. There's so many creators that have had your same struggles. That's right. I promise you, if you're working at it for 10 years, uh, every single day, I promise you, you're gonna go somewhere. You will go somewhere. It's the law of accumulation. It is literally like it's impossible not to go somewhere if you just keep doing it every day.

Yeah. And learning. Yeah. As long as you just don't give up. Yeah. I I think you have to be in a student mindset, a learning mindset, right? And then and then two secondarily um I I do believe this very um adamantly which is student mindset. Don't be arrogant. Realize you can learn from anyone. And then two surround yourself by people that want the same thing. You do those two things. You're going to have the right type

of conversations. It's going to be top top of mind. And then if you're not if you're not applying what you learn uh then all you are is a learner. You have to be a doer too. So it's like you have to learn surround yourself by the right people do it and then analyze and be be able to be critical with yourself um and then also take uh criticality just so that you want to improve right and

so some people get so hurt. Oh I put so much time into it. Why do you say it sucks? Because it does. It's the worst video of all time. Like like it does suck. But like don't treat it as keeping you down. Treat it as information to make you better. And so really really grateful and I'm grateful for both of you being willing to speak um at this. Thank you so much and jumping on this live

stream. It's been fun. We'll probably have to do it again because we didn't go into the short form uh strategy. I know we kind of hit it on a question, but maybe we should do that again. So um if you want to in the comments, that'd be great. Uh but thank you so much for jumping on and everyone of you that are on, thank you so much for being a part of these uh interview live streams.

I just love them uh a lot. Um, it's it's been great. And uh, if you don't have tickets yet to VidSummit, make sure you get the tickets. vidsummit.com is October 7th through the 9th in Dallas, Texas. Thank you guys. We'll see you on the next one. See you.