From Law School to Full-Time YouTuber: An Inspiring Journey

so I know a lot of you e you been on YouTube for a long time and you're really hesitant to take that big jump that big leap to actually go full-time and some of you have been full-time for a while and you might be stalled out or looking for more inspiration and I'm grateful that you're on the live stream today because this is going to be amazing uh we're doing it on a Friday and normally do

it on a Saturday but I got some other personal plans on a Saturday so I'm like ah we got to we got to stay consistent and ultimately I wanted to share with you uh one of the most inspiring stories as a YouTuber that you can have which is when you have a dream and you want to execute on it and then life comes up and you have to analyze and adjust and that's kind of my whole

process of how I view business how I view life you know it's it's more about taking the steps going forward and then analyzing where we're at where we want to be and making some uh some adjustments and so really excited to have uh someone that I'm inspired by to come on one of my students um a how are you doing a I'm great how are you Daryl I am so super excited uh for this uh for

multiple reasons um and and I why don't you just give a little bit of background of what you do on YouTube and we'll get right into all the specifics and I this will bring so much value to the the people that are watching the stream yeah of course hey everybody my name is a I have a legal YouTube channel here and you know I cover all things law true crime and a little bit of debauchery that's

what we like to say over there but just really high level legal news Urban trials and legal Buzz whatever is happening in that space we are there covering it um I decided to take it full-time on YouTube about a year ago uh just almost a year ago today actually yeah we're gonna jump into that we're gonna jump into that I I want to inspire everybody but like um I I think um tell when you're growing up

like what did you want to do for your occupation what did you want to go through the process like when you're going in school like what what where were you leading with that yes I was in law school I was actually going to become a corporate attorney you know um now I say that and I cringe almost because I'm like I can't envision myself in an office or a courtroom anymore but there was always this fight

with me because I was also a creative on the inside right and doing work like that um you know it's something that I I spent a lot of time doing you know I did uh my bachelor's in pre-law and then three years in law school that's seven years of time crazy so uh big change yeah I I I um have a son he um is now just selecting the law school that he wants to go spend

three years at and so what's been great though is like I I don't have to pay for it he's getting scholarships that's that's the best right there and then and then too um you know with with him and if you're watching Logan hello um um just everything has to be this and he's about protecting people and so uh just on the basis of seeing content creators like he's gonna go into contract law like like for that

he's really into that just like hey the best way to do it is contract law so like I I don't know what he's gonna go through yet I just hear that it's crazy from all my friends have gone through law school um and there's a lot thrown in on you um and so I want to I want to talk to uh Law School in general like when when did you start saying oh man I I probably

want to start sharing my voice start talking about this on on YouTube what what did that look like how did that actually start yeah it actually kind of happened by accident so to speak because what I would do when I was not studying because I went to law school part-time as I was working full-time long day wait wait wait wait okay you went to law school part-time and working full-time like that's especially for year one of

law school I hear that you can't do anything like it was insane it was insane it would be like my days would be 700 a.m. to 11:00 p.m. so I would work 9 to 5 living in Boston traveling two hours of traffic get to the city leave at 5: to make it to class till 6 and then get home at 10: very little time to study but when I did have spare time I would look at

legal podcasts and listen to them like during my commute and I just thought it was so fascinating yeah and I found this community of we call it law tube of attorneys that are um you know either retired from practice uh that commentate whenever they do have time but I found this space and I noticed that there were not like you know there were some Millennials but I just felt like there weren't um many voices for my

generation so as I found this space you know people were like hey you should do this too and I'm like I don't know I tried it and just fell in love you know I I look at um we are what we consume right so like when you really um like what what do you find fascinating like for me um when I when I watch YouTube videos it feels like work I'm not gonna lie because I'm like

literally analyzing every little detail like man did this or whatever and and I um it kind of it kind of gets me at times but there's certain types of content that I love and and part of it is like I love podcast C because it's just conversations and then I don't feel like it's you know work in in that regard but I do like the the the breakdowns I like like when you give me information I

necessarily have um I I I kind of gravitate towards that um when you when you started to realize wait um man I don't hear a lot of voices that are Millennial or or they're they're just not doing it right what what did you do I mean here you're working B you know bazillion hours going to school bazillion hours like in the thick of it and you're like oh I could do this like like that's insane to

even think that you could actually put another thing on your plate oh my gosh I know and that's the thing like that's a part of my personality I like putting more on and sometimes it gets overwhelming but when it's organized it's great because the thing is with those I I really started keeping up with trials so I think what really drew me in was like the Johnny Depp Amber herd trial oh my gosh that was huge

huge back in the day right and there were so many attorneys commentating on it and I'm like well don't forget about this or you know watching live court room footage where we were looking at testimony and we're like hm is this person telling the truth because you had you had um this series of so many attorneys on YouTube but then you had Tik Tok you had Instagram where people are giving you bite-size pieces but you also

have some people that have been doing work for such a long time in the civil law space and they know what they're talking about but it's just you know connecting with the audience in a space where it's like connected to your generation that was um I I thought that there was a a gap there so you know for me with Urban trials like more okay there's a gap let's let's try something because like I I can

see it like when you feel like something's not being represented uh properly or the questions are not being uh asked um you know I I can see where you can go in and say oh I'm going to have a way so like how did you how did you you start is it you start immediately on YouTube or you doing other platforms or you guest somewhere else like what what did that actually look like so I actually

started co-hosting on another uh Channel which was an attorney he was doing his thing as the lead attorney um I co-hosted with him for two and a half years and that's really where I started learning um live streaming but I I was still working in in school at the same time so you know the schedule was a little bit more limited but he was super encouraging to have you know just pushed me into my own Direction

where I can start my own channel and you know I love it because it's like there's many people that feel like why would I bring in my own competition why would I train someone to be a competition why would I do this and it's not it's like there the pie is so big when you really look at it it's there's so many different ways you can collaborate and help it's just I I view there's unique voices

and that's your unique value proposition like especially in like a podcast space right um and and then two um you know those voices can represent different audiences and and I I look at um you know the rising stars of just commentary it's just like oh hey this is kind of a voice for Gen Z because like they're looking towards this or here's like maybe more an an underrepresented viewer uh from there and I think I think

that's the whole thing and I think um the more that it's a win-win where oh they can bring some unique insights it's adding to it then we're all so going I I think that's great I I really do I I just never I mean I only like to compete with myself and not think of everybody else's competition right um and then you know try to figure out strategies so like kudos to that you know the person

that brought you on because I there's not a lot of people that feel this way they feel like oh I got to hold this really tight to me because they're gonna take away from me instead of realizing yeah and it was amazing like as a Creator and he he does that for so many different personalities in the space and you know I thought that was super encouraging and that's really where uh the seed was planted so

to speak because I would find myself thinking about these trials while taking exams or thinking about these trials while I'm in um you know a corporate um boardroom so to speak or or writing somebody's talking points because I was a Communications manager in Corporate America oh dear so that's really where the ex that's where the creativity was pulling at me because it's like okay I I've been working at this other goal for such a long time

but the creativity is pulling at me but I'm doing it for other people like if like if anyone that realizes uh positions like when you're over corporate Communications it's like let's suck all the life out of it you know it need it just like like like we need to be make sure that it's perfect and it has to have this specific tone and sense of humanity we got to pull that out exactly exactly so you know

it was it was interesting because I was like always degrees away from media public relations working on those things for other people so I knew how to do it but not necessarily for myself so I think I would say I would say it's it's interesting um you know you're doing it for other people trying to figure out to do with yourself or just at least anticipating it but it was like when when you're seeing the Johnny

Depp and heard trial it's like a PR disaster like for both of them in in in in a lot of regards until you really get to know the story and you have to understand the insanity and I'm telling you if Tik Tok didn't exist a lot of people wouldn't even know how crazy that case was you know and so um it yeah I I I think it's it's fascinating so when did you actually uh wanted to

take this this step I know you're were doing like a co-host when did you're like hey I'm gonna try this I'm gonna I'm gonna go go in on this so that was all simultaneously happening so I was co-hosting with him doing thing doing like my own channel and it was building slowly but it I really last year around this time I had started the year with 7,000 subscribers but that was still working full-time I think I

was just about wrapped up with law school at that time and I wanted to think about what was next do I take the bar exam I enjoy making legal videos do I do this full-time and you know there was just a day um we I think we were preparing for an annual meeting and I just I couldn't focus and I'm like I couldn't be doing this for my it would bug me like I would go to

work and it would bug me because I'm like hey I saw this interesting thing you know my audience would really love my perspective on this case because the other thing about my channel is I really enjoy showing how the legal the legal system really works day in day out sometimes things happen and they're very unfair so around that time I think um you know there was a lot of election interference stuff happening a lot of cases

around that time last year there was just this high demand where people were looking for legal commentators yeah and um you know I decided to take the leap it was the scariest thing um I spoke to so many mentors that had already worked for themselves many people that were creators um some on different platforms but after a while talked to one in particular who was just like hey you know what sometimes you got to bet on

yourself yeah it's a little bit tougher but bet on yourself and I'm so happy I did like no regrets at all I I just don't know if people realize what you're what you're doing because like when I when I look at it is that's seven years of school like like when you really look at to get a JD that's seven years of school and I understand oh maybe we need to analyze and adjust uh on the

path uh you could have taken the bar and been fine in that regard doesn't mean you need to go do things but it's like okay to study for that that's that's a Time suck too to even get ready for the bar even though that you're done with law school right and then it was more oh well I I got debt because guaranteed you know it's like doing seven years of anything when you're like even if you're

working parttime and doing the other part-time is like there it's expensive it's expensive it's so expensive yeah so you're like okay well maybe I'll go for a couple years in corporate and then come back you know or whatever maybe they'll they'll do whatever I mean that's a big decision point and then two it's just like if you had 7,000 subscribers um and and you can go full time on 7,000 subscribers guys you can it's just more

about what is your monetization play um like that whole thing about betting on yourself like how how did it just click and you're like I'm jumping in on this and I'm going to I'm going to do it for did you have like a a period of time I'm going to do this for like five months and if I can do it in five months or yeah did you did you say I'm just going all in doesn't

matter if I you know if this originally I had planned on doing like three months of consistent profit and I was seeing that cuz like the you know the more effort I was putting into the channel the more the profit was going up right and I started seeing talk about the profits because I think most people might not know how profits happen yeah on on this type of content like would you kind of explain what that

is yes so you know two ways mostly at the time I was a live streamer so you know if I'm spending a lot of time live streaming a lot of it came from fan funding I have the best community um they are just amazing with support they knew what I was doing I was keeping them a breast of my journey um so you know there was a point and right around the time where I was thinking

of leaving um fan funding was like insanely amazing yeah like super chats were like I was seeing like $100 super chats and I was just like oh and you know at first like I would tell my fans like this feels strange because if you're on the street like you know or if you're just out in Life or if you're a target people don't walk up to you and they're like here's a hundred bucks yeah here's here's

100 bucks that's right yeah and so for I think it's it's uh it's validating though right there's a difference between there's a difference between having ads fire on your video views and then someone actually giving you a $100 Super Chat and and I I got a rant just one little thing okay yeah YouTube if you're listening why are you taking a percentage of a super chat you didn't do anything for that you made a little bit

of software that can do it like take 5% or 10% that's good enough for God why do why why do you need to take more it's just like this is insane because it's like it's different like from my point of view um you know if they're facilitating an ad going on that's one thing but when when a fan wants to support a Creator let's give the bulk of the money 90% sent to the Creator like let's

go that round I it kind of frustrates me but I'll I'll tend to um like um I have like this discretionary fund every month and I just jump on and I give money away like I I'm not a Mr BEP thing but it's like I want I want people that are doing it to to have that moment right and it's the same moment that you had it's like oh my gosh I'm validated you know so I'll

I'll I'll I'll throw several hundred dollars in there and and and two it's like it I think it's that sense of validation that we talked about that can go from there it totally is it totally is and and just like memberships too they were gifting each other memberships like 50 like one person would give 50 memberships then another 50 and then it's just like wow this is really the power of community yeah backed by a common

goal you know that's what most people well okay that's what most people don't really understand and and is how powerful a community is and this is my my Math logic right um you know you you can make a million dollars a a year very easily just with 1,000 people paying you $1,000 doar like when you break that down thousand people paying $ th000 that's that's a million dollars a year and when you really think about it

you know 10,000 people paying $100 is a million dollars a year too so it's like when you really break it down it it doesn't take a lot to make some money when it's about Community uh but the community actually it's hard um because um they don't view it as a community they view them as fans and and I know I know for a fact you don't feel that way because the way that you interact with them

you know you feel like you're a voice in the community but the community is bigger than just you you know you want to talk a little bit about that that was kind of an aha moment that you had early on in in your live stream and you want to talk about Community Building yes absolutely so you know when I started realizing the power of a community and then once I had more time stepping away from Corporate

America doing this full-time seeing that the numbers could work because I wanted to give it three months but I decided to just jump jump in I couldn't do it for other people anymore I really wanted to do it for myself but when I gave my audience more of my time and I was able to live stream more to do more videos they would look forward to it and you know there was one trial we spent a

lot of time on last year that was a YSL trial went on for 172 days yeah but the great thing about that is I was there for eight hours a day but the commun 4,000 people coming to watch a trial together to laugh together I saw them talking to each other you know like they made friends like it was just great to see that and when I started seeing um you know the power of this community

coming together every day like you know and we got to know each other because I was smaller I knew I had a certain percentage of truckers I knew I had accounting firms that had us on the TV while they're working watching us I knew there were law firms watching us you know and we got a chance to get to know some of the the frequent flyers in the chat so to speak so that was it was

great like okay there's a lot of people there's a lot of people that watch that will never comment just because of the basis of where they're at right yep the ones that are tied to the hip it's like they're tied to the hip they're they're they're reacting to in real time with you and it's like it it's almost there a part of your creative process too because it'll be some Super Chat coming in or some comment

there that leads the conversation you know and makes it better you know in my point of view it totally does you know okay so okay so you you said okay I got three months let's see what we can do I'm gonna bet on myself um okay I I gotta just complain on one thing you're insane um I've done live streams before yeah and and when I when I go when I go I'm gonna just go into

Advance like like some of these like you had some great concurrent let me let me hit this Advanced analytics one right here because like this right here um8 hours 42 minute live stream okay uh you know seven hours 50-minute live stream I've done I've done eight hours live streams but I don't do them back toback yeah I'm looking at yours you're like doing back to back to back to back to back yeah yeah like I was

doing it every day for that Tri I think the highest we had was 11,000 in the chat one day I was just like yeah I think the concurrent numbers was was off the charts it like I don't know if this is it but it was like 10,000 uh you know crazy and they were there concurrently which which is amazing um and I think it's different like don't get me wrong I think you could game and do

it differently because you don't need to interact as much if you're just like oh okay watch me game or whatever but no this is full on conversations and and then two reacting to what's actually unfolding and so it's like it's pretty pretty intense I'm not gonna lie and doing it yeah doing it day over day could get exhausting so why why don't we talk about that like when was the aha moment for you yeah um I

I know you talked with a team member of mine um I and and what what kind of Led You on the path of oh I really need to capitalize on this live stream properly like what are some things that I can do yes yes so I think you know I I really found your team around the time that I was deciding to do this full-time and I would say almost everybody I've met from your team has

been fantastic there was one in particular where you know I met him shout out to Justin um and this is he's just so great and it this was before I decided to leave and um he had just kind of painted um a different picture of what things could look like right like how the channel can grow what that audience connection could look like right and it s it sat with me for three months before I decided

to pull the trigger on channel jump start and when I did um it was no question it was a very quick conversation I was just like yep sign me up it took me a little while but I'm ready I'm ready to go in and I'm ready to learn how to take live streaming from a different level because when you spend that much time with people a lot of it is storytelling but a lot of it is

growing that connection with the one viewer so they know and trust you so if they are like what's an objection I'm like okay well I've got these books here let's open them up um let me also show you guys what um when the lawyer says objection 403 let me tell you what that means and it was incredible to me when I did do it full-time five six thousand people in the chat and they were objecting before

the attorneys did that that is sool that is so cool it was so powerful I want topack something because I think you hit on something really important so yeah um when when I was looking at um I had my passion project and I'm like I really need to figure out how to move away from the corporate work uh because it was all dependent on me and I was like okay how do I how do I go

from corporate work with these bigger YouTubers and and I decided you know what I need to build a program where I can do one on many instead of oneon-one um I I was looking at who to hire and trust me I'm connected in the space I could have hired any expert coming in to do it and I'm like I honestly I need someone that has the characteristics um that I look for is in being a good

person you know what I'm saying um and then two ambition like they they want to grow something um and and they're open and then they they have this innate desire to help um and that in desire to help is is so key and so um just context uh Justin had no experience at YouTube outside of watching YouTube before before I met him and and then he came on and you know being a part of the team

uh he had everything that I needed uh to do uh just give you context like he got his Masters in Business Administration ba degree like in like six six seven months you know he's just like he he's like an all-in type of person he can get super fixated on things so I knew that was really good um and and then two um when when I hired him I just tested him on hey can you follow steps

you know can I get it back out and he could he could follow the steps I'm like okay great I can I can teach this person do you know what I had him do ay this what you have him do tell us mind you I'm paying him a lot of money to come in to work for me okay he has an MBA degree right and I mean like he's degreed out in that regard um he was

a jobs coach helping people in life transitions prior to that and and and so he's super qualified was everything that we wanted to do and um I painted the picture of what I wanted to do and and I went in detail because I I I think it's my job to kind of share the vision of what what we're doing and how he could support that and I wanted him to be a consultant and I say the

only way I can do that I don't have time to train you um and you need the the um the level of detail so I I feel bad but you're GNA actually transcribe every call that I'm on and you're going to give me back you're gonna give me back that transcription and I'm like you can't he was like a court reporter literally was did that whole transcription and I go I don't know any other way to

do it and and what I want you to do is when you can almost anticipate me of what's going to come out of my mouth then let's have that conversation right okay and we got three months into it I'm thinking okay it's gonna take at least nine months and and I told him it's gonna take a while three months into he's like dude Crack the Code man Crack the Code I'm like are you serious wow like

talk to me man and he goes okay there's this thing I was I was watching some other YouTube videos and there's these creators over here and they're talking about s EO and I'm like oh dear dear Justin I heard him out I heard him out I S apparently um yeah apparently that that things are not clicking yet why why you keep the transcription there and then I can see his enthusiasm as you're telling the story yeah

no it's It's the funniest ever but then this is what happened next Davey it was like this is what I love about Justin he didn't get offended he wasn't he goes huh never considered it right I think I said SEO so to so much 2012 we're not in 2012 right and so anyway um he went back in and the next conversation that we had I think was at six-month Mark and and and I felt like he

he had enough that he could start taking some bold steps and the the first bold step was okay I'm doing a group coaching program um and and this is what going to look like we're going to do the the thing you're going to need to sell it like good luck we're we're going I'm not going to tell anybody at vid vidmit that we're we're what we're doing um I'm not going to announce it from stage there

will just be a thing that says hey coaching with Daryl 30 spots and we're going to have 30 spots that are available and you need to sell it and you've been on every every call or whatever and anyway um yeah he he filled the first group and we strategized on you know how to create from we didn't even have the book back then it was just more how do I take what was in my head and

help and and and and uh you know in a group setting and go from there so wow this pre book um because I wouldn't let him do his own consultations until he had his own play button and I'm telling you that was kind of a requirement amazing and and he's crushed it he's helped so many different creators like he's so great he's helped you in that regard yes yes so relable deserves all shout outs for sure

he does he totally does and he's so relatable like he can find any Walk of Life and like motivate people as creators to do what they they want to do like you know bring your own of my company I don't have time to run a day to day and so that's why he handles it but it's so great so let's let's talk about that so you went on with Justin and and he he painted a picture

to do it differently yes and I wanna I want to know what that was because I think everyone in their mind um that I work with content creators they have this is the way we need to do it this is the way that works right um and and how did he paint the picture differently for you yeah so you know I came to him um and you know I'm kind of stepping out of this I love

live streaming but you know you and I have had conversations darl I feel like I have mastered live streaming not you know no one's ever perfect but I think I know enough where I want to continuously challenge myself so when I spent some time with Justin and it was really like okay I'm a streamer but there's also these shorter videos how like what does that look like for an audience that's used to a live streaming Creator

and he's just like a really the way you should look at it is this these are polished videos these are your polished live streams this should be your best work this should be more cleaned up it should be getting to the point quicker sooner but also who is your viewer yep and that was probably like you know a a question that I ask myself every every day now when I sit down and I plan and I

get everything ready and I talk to my team and we're ready to go it is such a profound question that as a new Creator I didn't understand the significance of it because I couldn't answer him I didn't know my think oh the value proposition I have is I have this unique voice but it's like okay well what is that person what what's the value you're going to bring them and then what's the consistency with that viewer

right right and we had such a deep conversation because when I talked about Urban trials he's just like well why do you pick these trials and I was just like you know I I you know I grew up in a not to um great place in Boston but I had um taken myself out of that place you know I bought my first home when I was 29 I was super ambitious but we started talking about hey

maybe some of your viewers are the same way yeah and that's why they identify with some of these trials in the way that they do and and we started to really dive into who is the current viewer who is the ideal viewer and who do we want to appeal to to bring in new viewers and you know coupled with the live streaming Community you know I just it was just so profound where I was just like

I could talk to other people from the team but I gave it three months I made what I needed to make and I was like Nob brainer I'm jumping in because I wanted to continuously become a um you know uh uh like one of those people that wants to continuously challenge themselves but make my content better and better and better and I was really at a unique time there was like things happening in the space um

you started to analyze differently you realized hey maybe I need to explain more the legal process um and help help them along because like they didn't go to law school they you know they had no idea what's being said and they're questioning and and the community is kind of resp but you're helping them a little bit to understand so much so that they're almost anticipating what's going to come out of the uh the mouth of the

attorney you know that that was my favorite moment last year like when I had a chat of people objecting before the lawyers would yeah it that was amazing great and so you're you're doing that um you're seeing the viewer differently and and it it's almost making them more real that they have day-to-day lives and you know it's it's it's almost the same part of hey you were listening to podcasts on a bus as you're going to

school or back to work and that whole thing and you you couldn't get enough and and so like like having that is there and then I think I think the next stage is like when you when you started to come in and started learning the system I think a lot of people think oh it doesn't work for live stream it doesn't work for shorts and when I break it down I'm like if that's what you think

you're not really understanding what I'm teaching uh because it's like yes like like like you did law school but this is intense like what when I go through it's like we're so fixated on on how you need to uh develop the audience right and it all starts with the viewer and you nailed it you nailed it exactly perfectly how we look at the viewer and and you look at okay what like if they're coming on live

stream for first this time and they don't know who I am how do I bring them up to speed to let them know and and get them to know love and trust me what what are that process for it and I think once you started to that in um and and I don't believe in coincidences I think that that you took the leap you were looking for opportunity you saw opportunity you started to see your unique

value proposition that you can bring that opportunity and girl like you you were like the number one live streamer for a very long time like the whole platform I want I want to talk about that because I think most people don't realize um you know how tough that is um I I do I I there's a tons of live streams going on and and having you be the biggest live streamer for a period of time is

pretty huge yeah yeah and that was like towards the end of like you know a going through Channel jump start but what I do want to hit on is that going through Channel jump start helped me become a better Storyteller almost like as a hybrid yeah like live streaming in person thinking on my feet storytelling and in videos so you know for people that are like oh I don't know because I'm a live streamer no it

was that's why we had that successful month because I was able to keep people watching for 10 minutes if it's a Sunday recap of what happened with the trial versus eight hours in a day so um with that it took a lot of practice I think it was a combination of my prior Mentor like seeing how he live streamed and how he did it but like putting my own spin on it so I would get very

strategic with the breaks because what would happen during these court trial streams is you know Court would be out for 15 minutes I have to entertain 8,000 people and I don't want them to leave so I would tell them a story or I would take a legal concept I would have it prepared already and I had thought out how I was going to teach them how it worked or and wait let's right there because that that

is probably the most valuable thing yeah that a live streamer can do because most of them are like oh I'm reactionary and they don't they say I'm good on my feet you even said that too right but it's like no you need to be prepared to have it and and and even if you don't use it it's at least puts you in the middle mind state to use it um and I I think most live streamers

like thinking oh I'm gonna just jump on do XY orz will react I know some whatever but the ones that really crush it and I know this for a fact because I've worked with a lot of these people it's like they prepare bits and or oh if this happens here's scenario based or here's here's some great things that can fill in a little bit of context of what's going on that can go deeper and that that

is where um it it can be beautiful um and yes one of the things um Let me let me take one step back because I think this is a really important concept um and and a lot of people think it has everything to do with the the value of what you're bringing into the live stream and like there uh when we talk uh Channel jump start we're talking about storytelling and we we had uh this this

live streamer that come on and it was a gaming live streamer and which you know you think it's all about the game right and I'm like no it's about the people playing the game and how it's competitive it's friendly it's like imagine you just gaming with your your friends or family right that's what what it is and you're like able to peer in on that and so I gave this idea to this this gamer and it

it worked really really while and it was this okay they had a challenge and in the challenge they made someone um you know that lost go do something and what they had to go do is go buy ice cream and they literally took the live stream camera out of the gaming room and went and bought the the camera so I mean they they bought the there was like this storyline that went out where's he at you

know this whole thing and he's all looking the ice cream or whatever but he was supposed to bring it back for everybody else and it was like one of the these moments that's there and it's like got it that was that was planned prior and it's like okay what could be those scenarios that we could do right and and um the more that you can do it doesn't mean that you have to do it but it

gives you the Arsenal to say do you know what this would be really cool if we did this if this came up or if this super chat comes up then we do that um there's some really cool opportunities but you have to take a step back and say what's going to set you apart what's going to set you apart than everybody else is out there and then two what you hit on which is the most important

which is how do I keep them engaged even when there's right there's that L exactly exactly no I love that like because it's planning but it's keeping your audience engaged and you know for me like I try to keep you know this service-based mentality like okay people don't really know a lot about the law well I spent all this time in school let me teach them right or like let's you know every joke we have in

our streams every single one is from the viewers we have a wrap it up box I have many props and things that they have come up with that we've all just kind of come up with together or if they want to have some banter I'll kind of w like as a Creator I'm really watching for data yeah to learn more about them and when I see what their humor is like I'm like oh okay so you

know I've used this thing so many times because if a prosecutor the judge is like give me an answer in 30 seconds and they go on for eight minutes yeah you're like this comes up right but so the audience loves it because they're like oh that was my idea or you know or some of them together come up with it but this has made appearances in shorter videos yeah so you know when we talk about audience

connection and you know when they see that they see that service-based mentality that I have too where it really is their viewer experience you know I'm here to help along the way yeah and I I think a big uh a big thing sometimes when when streamers come on is they they have their core viewers that that watch on the live stream and they forget about people watching the replay or forget about people maybe coming on for

the first time and just discovering and so so inside baseball I it's hard for them to realize oh I'm left out I don't know if I want to connect I'm gonna go somewhere else you know and they're they're trying to figure that out so how do you how do you combat that like how do you do it in that way on a live stream where it's inviting instead of offputting yes so this um brings me back

to blue and purple lines returning viewers and new viewers um I think as I went through Channel jump start that was like one of the biggest things that I've learned is I know my purple people are coming back but as far as blue we also want to make it inviting so couple strategies I've used one is I know my memberships um constantly grow people gift out memberships so if someone has gifted a membership I actually will

stop the stream and Shout out the people that have received a membership that's cool and then what that does is sometimes it encourages people to join new people that are like this is kind of cool and I always shout the person out and I say hey thank you for joining you're going to love it here here's what you're going to get with your membership briefly like maybe 10 seconds but like it's that's more of the live

streaming space but you do have to tackle new topics too to bring new viewers in I think sometimes streamers you have the same people but you want new people to come into your point darl and how do we make it more inviting those are just some of the small strategies that I use but it's you know um because when you bring new people in maybe they come in through the stream maybe they find you through a

short video but you have to make them um not make them but you you want to encourage them to stick around by making it exciting and engaging and and fun at the same time like law can be very dry and that was one of the big reasons that I just fell in love with YouTube was I can do this in my socks and laugh at home it's amazing well I I wanna I want to throw up

this graph right here because yeah most people wouldn't understand it um you know they'll look at average duration views or watchtime hours yep yep y but I don't think people realize how difficult it is to have your average view duration be 51 minutes like like you when you break that down how tough that really is I mean that's the average and and so that means some you know you have vast majority of was probably on all

eight hours with you you know it's just like when you really break that down but to have the average almost an hour is is insane and um and and I know that they might say well your average VI percentage is not that high because it's like okay because they're only watching you know an eighth of the video and I'm like yeah you try to keep someone engaged for an hour on average yeah yeah like we just

we have so much fun and and that's the thing like I I really enjoy because you know with um I would say September was a very tough month because we were it was the most successful month I've ever had on this platform like you know five figure month but at the same time it was okay I'm tired I'm really burned out I want I don't want to be there for eight hours or if court let out

early I'm like yes guys I'm going to get a steak I'll see you tomorrow but we would just make it fun but and that's the thing like like I just wanted to authentically be myself you know like sometimes my dog would pop in and they named the dog they're like this is the stream dog like it's so much fun but it is tough it is tough to keep somebody engaged for that long but like that's really

where I started to learn about them I didn't know I had a trucking Community but the truckers are driving for eight hours too yeah it's uh it's it's very interesting how people consume content and once you you start breaking it down and you start anticipating it it's so so great um I want to I want to talk about one of my missions in life and um one of one of the missions that I have and you

know this since you know we've like I I mentored you yeah but it says like I want to inspire people to create and and then create sustainability right like I want I want them to impact the world bring light into the world in some aspect and you can do it in so many different ways you know you're doing it through uh the legal things um connecting a community and so on um and so part of that

is the sustainability aspect and I noticed uh we we had a we had a personal conversation and it was like oh my gosh you're gonna get burned out in fact you might already be burned out because I was seeing what you're doing and it didn't seem sustainable for me um because it it was like changing time for money it was like you had to go in and you you if you weren't there you weren't going to

make the money and it was just a different way to um you know a different way to start process it um and I don't know do you want to kind of talk about what was going on I I think you alluded to it right just you know you're kind of getting exhausted with it and and let's kind of lead into that conversation because I this will help a lot of people and I know that where you're

at in your journey on this so right right and so you know I think right around September was like the peak of my journey it was the most successful month I've ever had it did come at a cost which was time right and being a little bit more burnt out and you know I'm so happy we had that conversation Daryl because you were just like hey if you continue on this route it could be a little

scary but I didn't realize because when you're doing that every day day in day out you don't really see that there could be more streamlined strategies where you can continue to do what you love but have a life and time like see your friends like I don't think I talked to my mom very much that month you know or or my parents just my dad too but it was like they understood what I was doing but

when I started to take a step back the trial ended and what I noticed because there were many people in my space that were doing the same type of trial streaming work um those numbers started tanking yep and what I think a lot of live stream creators that rely on live things like a trial they don't realize is that you still need to be prepared for something like that you need to have a Content strategy in

place that works that doesn't burn you out that still keeps your audience engaged they don't become the audience that just wants to be there for a Live Trial no you still want that connection to continue with them and that I think for me in my um YouTube Journey was the most powerful part of it is okay I'm going to be here two times a week now guys live streaming it's going to be shorter when there is

not a trial on here's what we're going to do it's going to become a podcast then we're going to have time to do more compelling I can give you more of me in a compelling way in short form not short form like shorts but like in a 40 minute video because I can if I can do eight hours I can do 40 minutes you know like that's that's that's something we can do but I started becoming

more creative I had this space for creativity you know we just covered a case it's it's up here in Boston it's Karen Reed I actually had time to go to the crime scene it was super fascinating but I can also meet with other creatives like editors and Camera people and storyline and make a thoughtfully put together piece for my audience that for me is like super powerful I don't want people to to mistake what I what

I um noticed in AV like what I look at is sustainability there's a lot of people that have the energy to live stream every day do all that other stuff stuff but at what cost and and I know that um you you you kind of hit the wall and it was more about personal time because you had none you had none and you're like man like I had more time going to law school and working part

I did of did you know but but then too it's it it was okay let's look at what the viewer really wants and and this is where where I I want to kind of break it down we uh we we talked in depth about U True Crime and I says look this is like one of the verticals that just it pops off in so many different ways and it is like literally one of the most consumed

podcast and and content on on on social media and and and we we talked in depth about that more from the Curiosity of viewer and it was there any type of relationship with the viewer that you're curating as well and and I think I think there I think that's when it clicked um I just saw kind of that that click in your eyes that you're like okay it was almost the same type of permission that you

needed to do this whole time it was like oh you you don't need to live stream the whole time you you're like needing that permission you know right and it was just more understanding that viewer a little bit but but this is this was the hurdle and I'll I'll explain for everybody the bulk of your money was coming from Super chats and and if you're doing that then it's like okay how are they going to support

yeah you had memberships going but the bulk of the money was coming from Super chats you know it's just like if I don't live stream then I'm not able to make the bills and if I'm not able to make the bills whatever and so when when you looked at hey um cases will come and go if I do stability I need to a build up my membership so the money that's coming in doesn't doesn't there and

then everything else is gravy on top of it so if memberships is paying the bills that's great and then B what what if it was thinking content differently you know what does that actually look like and that's that's what you're uh presenting there um how um how alleviating was that like how I mean I could imagine that you had all all the stress that was going on like how how alleviating was that for you yeah it

was great because I used to think about things like okay you know I need to stream today so I can sit there for eight hours and you know like you have the super chats you have the members you have those prolonged ads at the peak of the season right but at the same time I was so burnt out had a new editor at the time I didn't even have time to train him right because I was

always busy now we have extra videos in the can it's nice like I could spend time with my family music to my ears to that one we have like four or five just on standby but it allows me to be able to prioritize what goes out when I can manage my team more efficiently um I have time to look at other things to build our space research things like like um you know newsletters research things like

merch like stuff I just did not have time to do so to answer your question so much more alleviating like now I feel very much like a balance Creator I did have to grind it out last year but like now I feel like I'm bringing my audience um a more creative Creator that's thoughtfully thinking about them and almost everything I do every day yeah and I think I think uh you got to have a healthy balance

right like like there's times you have ped to the to the metal and and grind away but then two to be sustainable it's like no you need you need other time to uh to do other things you know and sometimes that makes you a better Creator when you do that too um and and it's just more uh when when I when I look at content strategy um I'm really focusing on the viers so much but then

twoo secondarily I'm like how are we G to make money how do we how do we make money sustainably because that that is the other mechanism from there and if you put all your eggs in one basket it's like oh yeah we're doing really good but you got to live stream for you know pretty much eight hours a day you know to keep that and then it's like like okay yeah it you could view it as

eight hours worth of work and that's what you do if you're doing but it's not because you have to prep before and then stuff after and all the stuff in between you know you're just going live for eight hours plus all the sometimes it feels like 20 hours you know so um I I think you know moving forward it's like it's like capitalizing on on the moments and and then two anticipating your viewer what they want

in a way that you can bring that unique value proposition and I think um that's what I noticed in you is you I I feel like you now have um you have enough under your belt that you you're seeing it clearly of oh this is my value proposition here's the cases that I will do this is the cases that I won't do live um I know that there's a lot that's actually ha happening right now in

the legal world but some of it makes no sense for you to ever cover because it's like your audience would never care about it you know I literally had this selective thought throughout the week you know like um I had just we just finished another trial I was selective in that one because it was short right so it was a short trial but the great thing about it is the next day I went live on something

that a very small segment of the audience said that they wanted to see yeah and I was able to look across uh the landscape at um other people in my space I saw the success they were having and I was looking at um where we were and I was like oh I already know no not doing this because my audience is not going to care like that yeah but that's because I trained myself to to know

my people and I was just like okay they might want a shorter version but we are everybody else is up to speed but we're late so I knew that about my audience and then even you know like yesterday um I'm strategic with even legal news stories uh you know the Pam bondy thing happened with with EP I stood back I I waited I said I'm going to wait and see how it plays out and then I'm

going to put a piece together and I'm so happy that I did that because it's just a great mindset to have you know and and I think too it's like um there's something about being first um yes and and that's great but there's something about being quality than being you know and I think that's where I see uh kind of your head space you're like hey I want to do it but I want to make sure

it's done right way and and then two I need a little bit more information than just being first and I think the other approach was you were first it was like the how you were able to do it and grow is like oh I'm going I'm going live whenever it's going yeah and and you're the first place that people go to however the more value that you have now and the long-term sustainability would be oh maybe

it's like yeah we need to do it we need to be timely with it because time timely is really important but it doesn't mean that we have to be first exactly so it's like being first but like I prefer thorough research this time you know like cuz then it's like I would rather be mid to almost last but not like last yeah it's almost like right there in that sweet spot because that's where I've had time

to let the new cycle do what it does I've had time to do some research I've had time to curate it for my people my audience and I've had time to like you know put the the bells and whistles of editing on so to speak but I'm also allowing time where if something does happen um we're okay we just we're going to move on to the next project you know but I still have time to do

other projects work on other pieces work on other videos that do take maybe two or three weeks to produce or something that's more longer term like now I just got off a call earlier with one of the editors now we have someone that is in place to do something fast someone that's in place to do something like you know mid-speed and we have long-term projects it's wonderful amazing you're building out your team and and it's great

too this is great with you know how you're processing things so um what I what I'd love to do is um uh show a clip of vidsummit um real quick I want to give away a couple tickets here in a few minutes uh some some of the viewers here um and then when we come back um I W to I want to kind of digest a few things um I want to talk about why I started

vidsummit and how it related to um you know people like you and where they're at in their journey and stuff like that uh but I want to give some tickets so let's go ahead and play this clip and then and then we will come back and um answer some questions and and go a little bit deeper sounds [Music] great oh [Music] w [Music] [Applause] all right come on now oh my gosh I I always get excited

for vid submit there's there's a lot of reasons that I do um when I when I uh started it 12 years ago it's been 12 freaking years ago um I saw a need and it was uh to do one thing I saw people like like you ay that was coming into the space super talented wasn't really thinking of the business components of it um you know they were just like in content creation they weren't thinking of

sustainability you know they were kind of going from there I'm like man if I could only have a place where people can come in learn from other creators have a platform where normally they don't teach but have a platform to share um that that's what it's all about so if you guys want to win a ticket or two put it in the comments put vid Summit in the comments um and what I was thinking um ay

is we we have vid Summits a little bit differently um this next year and we haven't really announced how we're going to do it but we tested something that I really really liked um which is handson training it was like handson oneon-one well it's like one on like 40 or whatever training we had these workshops that were actually happening and I don't did did you ever see the workshops did you see any of the replays of

the workshops or some of the yeah the workshops they're really cool yeah I was wondering if you would be down to do a workshop I would love to hold on where's the sound the sound for yes that would be am amazing and and the reason why is there's so many people that aren't really um they're they they need to take the jump they need to take the leap right and and I think there needs to be

a workshop on that it's like what what are what do you need to consider for it what do you need to do so love to have you there we'll get you the details on it but the the uh we're we're goingon to be doing a lot more workshops uh when it comes to vid Summit this next year it's just very well done um and and we have a little bit different angle that we haven't announced yet

that some of this announcement will be coming up and it's a really cool thing that we got going on um but honestly um when when I started viid Summit it was the dream to and this is prior to everyone calling it the crator economy but was seeing the opportunity what was in the crater economy and make it sustainable so uh definitely if you want to H get a ticket uh put in vidsummit um definitely will be

picking two winners um and we'll kind of go from there so while they're putting that in the comments what was um what's some advice that you would give uh you know give yourself like a year ago two years ago in getting into the space like what what would you what what would be some of the most valuable things to consider yeah I would say um number one is not look at what other people in this space

are doing do it for Recon and research but not for comparison you know like sometimes we can get so stuck on what another Creator's doing and they're seeing success and look at their numbers but they are not you and your you your viewers connect with you for you right uh the sustainability if I can go back and do it again I wish I had this like um strategic plan of multiple ways to run this small Media

company instead of just one way so you know putting your eggs in one basket it could be lucrative in the moment but if I can go back and start over again like I would have like six baskets in front of me and almost like content buckets like I would fill them you know and just continue to do that quarterly like I would run it as if I was in Corporate America quarterly evaluations what is the performance

look like for the year um how did our month perform let's look at analytics all of those things but across the business and as a person that came from Corporate America I'm almost surprised that I didn't look at it like that you know so super interesting yeah I I I would say um you know dream big um you know but have a plan to get there um yes and that's wonderfully said and I I think you

did that you're dreaming big but you had one way to get there right and you did and look you you were the top streamer at a spe specific time on YouTube and that's that's awesome but but I think really looking at okay when this happens what's some other content because like if you would have had that process like hey once this dies down what's going to come there and if you had a plan for that even

if it wasn't like six different buckets right it was like oh here's another vertical that can go deeper that that would have been very helpful at that time of your plan now that would have put a lot of pressure on you and and so I'm always like a timing and sequency type of person hey it might be the right idea but it might not be the right sequence and and you might need to build up to

this but let's build people up to this point where they're ready for it and so really excited about that so I'm super excited for you uh to be willing to come do a workshop um and that's at in Dallas's year October 7th through the 9th uh you can check out AV there she'll have all the we'll have some amazing details coming up on the workshop um the third floor is going to transform into to something magical

on vidsummit so have you been to vidsummit before it's going to be super magical it's something I've always wanted to do and as you're well aware a I always do what we call the toe in the water campaign where I test something out and then validate it and we tested it out we validated it now we're ready to scale it out so I can't wait for everybody to know what that is it's coming up so should

we give away a ticket or two does that sound good let's do it let's do it all right so um there's a person that's been on every live stream I've ever done this whole year and sometimes it's in in different hours whatever but I'm telling you meating you are coming to VI Summit so you're getting I've just seen your name literally every single time from there and so brother you're coming can't wait um like like you've

you've had some valuable valuable valuable content um you know in the community I wanted to make sure that we can uh get you there I know that you're out of country this will help with the cost getting there uh you just have to get to vidsummit you'll have a ticket from there and we'll we'll uh get we'll be in contact with you you either can reach out uh to me on you can DM me or whatever

uh or work with the team I we'll get you that ticket so okay now the next one um this will be a fun one which is Amber Smith um I saw your little cat icon with the you know the Avatar I you know whatever that is I'm like hey Amber you deserve to be at vid Summit so you also are going to be at vid and you can hear a talk um you know a presentation uh

by by AV so really really excited about that and we're GNA be doing a lot more um when it comes to vidsummit there's so much that we're gon to be doing this year um it it I I think last year was the first year that it was like everything I imagined and more that vidsummit could be and I have high standards like like you literally do but there was like two elements that we did at vid

Summit one was the uh vidmart um I I love vidmart it was like how do we give away things um you know in in a structured way and that was a perfect give away things but what I wanted to do how do we inspire people to create their own products um and become their own brand instead of doing brand deals how do we have them become their own brand deal and just seeing the variety of different

products that creators are making and crushing it uh it's inspirational and I think we all see the ones that are like the most notable YouTubers but they're people making more money than those most notable YouTubers um and and they have those products you just never see them because you're not a part of that that whole thing but I really love the vidmart and then two um we never really we just kind of ended vidsummit on like

last talk hey hooray whatever but we did a closing party and it was like it just topped it off it was like invite it was like everyone was invited you didn't have to have some wristband you just had to go to vid it was cool it was so cool to be there so anyway uh did you expect to have vidsummit you know Speaker Workshop on your no not at all I was I mean the soundboard came

out I was like we're gonna have to celebrate for that it was amazing so thank you so much darl for the opportunity and you know it also just you know provides like so much uh strength in this community like I loved meeting everyone in Dr like you know being able to be in a community with other creators that are going through the same thing same things in different ways in different struggles or sometimes I get ideas

from them and you know they get ideas from me and we share things and it's just it's just I'm grateful to have a space like this as a Creator so darl thank you not only for the opportunity but for thank you for the space too there's just so many other people that contribute to it it's just like I had a vision and then it was strategic aligning with people and and then two there's a lot of

hard work that goes on I mean if you think there's a ton of money made the event space no it's like the complete opposite it's like it's so costly it's so expensive but what I love more than anything else is this you know when you have the right people in the right room having the right type of conversations and they have a abundance mentality instead of a toxicity mentality magic can happen you know magic can happen

100% 100% um okay so uh you up for some questions should we should we do some questions okay for it what we're going to do is if you have a question for a or myself put it in the comments we're going to do a couple questions here this is what we normally do um when when I have someone super smart coming on has a lot of experience so if you have a question for a go ahead

and put it in the comments um my um my my thing I guess I'll lead the first question here while this is being curated um when when you really look at the viewer now how is it he evolved with all this time you spent with them because you spent a lot of hours with them how's it evolved to really know who they are and and what makes them tick yeah so it's evolved in a few ways

um number one when I was like smaller in my career I was going to say younger as a YouTuber smaller in my YouTube career I had more time to talk to them one-on-one directly but like now I can tell when videos are going to pop off and and to see what the sentiment going to be by going to the comment section yep or going to the last comment section so if they feel a specific way about

a topic or if they ask questions in a specific way I'm like oh some of my people are Mercurial like they're more Curious some of them want more balanced opinions I really started to be curious about them um using other tools uh to really understand what their tactics are what you know what else do they watch like some of the basic features that we have in YouTube Studio where I could see what else they're watching what

are their interests um you know sometimes in a live stream I'll just say you know what do you guys have in your cup today you know like what like down to like what they enjoy for for drinks meaning like certain type of coffees and things like that like I've really gotten a chance to get to know them but because I've gotten a chance to get to know them this is the existing viewer base but I'm also

able to think about who I would want in this space in the future who who do I want to attract do they think the same way you know as far as viewers and things of the like well I want to I want to I want to uh further expand on that because um when someone outside would see your channel like oh they're they're doing a legal react or a legal review Channel yeah yeah and I wouldn't

say that that's what you are because like like all things legal you just there's so much that's going on you choose very specific type of content that that will resonate and and I think that's the difference I think like you're going to turn down uh the type of live streams even if it will get you more views because it's not the right type of viewer that you're looking for would you agree with that 100% 100% there

are certain cases and stories that I just don't take on because I know it's either going to be way too polarizing for my folks or um it could just you know have some elements where you know I don't think the case is fully baked out or just a topic that we would collectively as a um as a channel would want to take on y agreed agreed okay uh can you get psychographics information in YouTube analytics I'm

kind of struggling with it psychographics so great Dem demographics will be kind of the their age their gender where they're from that whole thing psychographics unfortunately there's no way in YouTube analytics to do that um it's the psychology of it but um like I think a you can kind of talk about the comments because you're you're mentioning oh you you realized occupation what people were doing right um You had a lot of truckers there so how

are you how are you getting psychographic information from YouTube yes so psychographic information so like darl mentioned they unfortunately don't have that build out yet hopefully in the future YouTube that be great maybe AI can help you with it maybe AI maybe AI but what I've been doing is um asking them direct questions you can ask them those questions during live streams sometimes you can get creative and ask them questions in you know when you're finishing

up a video and you're just like let me know what you think in the comments you can actually start with a question and you really should think about that as collecting data about your audience so these are like some Scrappy ways to do it um but even in the comment section I always go to completed videos to see how people are feeling about things and that's how you can pick up on patterns right so sometimes you

know they'll react negatively to things and I'll I'll have that c yeah I'm like Curious right things it's just like I can't even say anything better than that I'm like well why did they react that way or you know in the law sometimes if I pick a side too much without justification my people will call me out on that yeah yeah and so that's something that I'm very conscious of as a Creator because I have gathered

that data about them in the past it needs to be very very fair and balanced unless there is something where we're all looking at it like oh no she's right she's right like that's that's really where I try to land but it's different for every Creator it really yeah it's different for every Creator I think that if you have those strategic questions and videos strategic questions and live streams that could definitely help it's easier for a

live streamer to understand the psychographics than a than um than just someone this uploading video so okay this the next one's kind of in line uh RV family um knowing your viewer in the beginning of your channel takes time when checking analytics how do you look at them per video or the whole or the whole channel do they tend to change from video to video um this one's a tough one I'll be honest with you um

and and uh I'll I'll I'll I'll explain this I never look at Channel data I just look at the data of people watching the channel okay let me let me let me let me kind of explain so the first thing I do immediately it doesn't matter who I'm doing it with I see what's happening on the channel in real time that's the heartbeat of uh the channel okay so when when I when I look and break

it down say okay here's the top you know 10 top 20 videos that are performing in real time and then I want to understand what's actually happening and so you can look in the analytics of like what's happening of your top videos in the last 28 days um I like to do it in a 90day view first and then kind of drill down to uh you know going there but when you're really breaking it down uh

it does take time and what you don't have especially when you're starting a new channel is that data and sometimes it's skewed and so it's hard to do so all I like to do is say this what type of view do I want to have and how am I going to relate to them and how I'm I going to go deeper with them and so when AV started u Believe It or Not based on just a

few key things it literally created the Avatar of who who was watching her and then she was able to learn a little bit more about them along the way uh and that's like previously what she said about the comments and engag it started to fill in the holes for that and so I would say look per video and then when when you when you notice that oh if I do this type of video that has this

type of Avatar and I do this type of video this type of Avatar you're going to need to make a a choice one day which one's more important to you because you can't build two SE well you can build two separate audiences but you'll stall out if you do that you have to be able to say here's my core viewer um and here is the value proposition and it might be a little bit of this one

a little bit of that one that makes that core viewer is all this one and a little bit of this one that does that core viewer um anything that you want to say on this one this is a tough question yeah yeah it is it's it is tough when you're starting out because you do need to make the content to build the audience for you to have like good data on it but like sometimes it's a

mixed bag like you know there was a case I did last year where a lot of people interested in politics came in I never intended for that to happen but if I do do videos today that have political undertones those people will come out and I'm like oh I forgot I forgot yeah knowing I think it's knowing what you are and what you're not I mean plis is insane and a lot um to go through it

but it's like like it has its own their own groupies yeah yeah but it was um I noticed that like and that just kind of happened as I was growing but interest legal if you do that more then your audience could shift like exactly and and yes that that was exactly what I was leading to is sometimes it can shift depending on the topic and things like that and then um you know looking at things in

advanced mode I know that could be overwhelming but once you get the hang of that that could be helpful too sometimes I go back to you know videos that did that are still getting views I'm like why are people still watching this from six months ago and then that helps me realize hey there might still be an appetite for this type of content or this subject yeah right so really good stuff yeah no love it love

it okay so Maddie is asking a question I'm struggling with posting one time a week with a full-time job but I want to post enough to gain an audience what do you recommend it's an oil painting YouTube channel so painting takes time as well it does yeah I I would say um I feel like I've come across a channel before that was in the art space and that does take time to to commission um I would

say like really start to engage with the people that are there now right like what do they want to see using polls on the community tab I love that for existing people because you can say hey we're putting together um this piece or we're thinking of the following three pieces put a poll up and have people vote and see what they're interested in you know um I've seen someone actually do like oil painting live which was

pretty cool and it was like a conversation um so there there are a lot of um good things that you can do to engage with people now but um if that gets put into specific algorithms and people see it and they're just like wow that's pretty interesting maybe I'll stick around and watch that could be a thing as well yeah and Maddie I would say this um the one of the best creators in our lifetime is

Bob Ross like yes thinking that it's like like you can't like he he is so predictable right anything when you're talking about a Content creation he did so like if you watch stuff he had to segment and he had to go from a blank canvas to a finished product in a live setting it was actually he was a live painter right not saying that you need to do this uh but I would go binge watch Bob

Ross and look for happy little accidents or how he cleans his brush or these moments of connection and it's almost anticipation and it's like this this type of connection for it um but if you really look at it Bob's not doing portrait he doesn't do portrait paintings um he's literally a landscape uh paint painter on it right and and so it's more about this but then it's too it's like I want to inspire you that you

can go create it and and I'm going to teach you how to do it but if you really look at where he's made billions of dollars being on PBS was was was the the the merchandising like he literally was selling the paints that go with the paintbrush that go with the canvas right he started out doing workshops uh for people paid him paid a ton of money on it so he was looking at the money side

of it as well and then a little secret note he'd get high every time before like he he was The Reaper so much and that was his his little happy little accent like he just be so freaking mellow um that is amazing and the cool thing about it is is he has his tribe even to the state my sister-in-law wanted to paint she bought you know thousands of dollars worth of Bob raw stuff um and was

doing uh painting with Bob Ross so what I want you to look at is if you want to do it full-time pick your lane pick your lane okay figure out what type of and I know that's hard for uh an artist sometimes to pick your lane but you need to pick your Lane right and then it's more about what what is the value if you're going to teach techniques then you're missing the point um Bob was

teaching techniques but it was more about this this mental health uh like you feel really good around him uh you want to be like him he's inspire you to say look life's life's hard but it doesn't need to be that way just need to chill out a little bit yeah it was like a lifestyle it was a Bob Ross lifestyle very cool yeah but it it is and if you if you uh realize what got him

in painting you know he he was in Vietnam and he had PTSD and he needed to get have an outlet so like there's a lot great things that you can do there Maddie but uh ultimately I would say definitely definitely definitely um look and pick your lane just for the YouTube content doesn't mean you don't need to do the other one but then two maybe it's um maybe it's more about uh you know when you paint

something and you sell it maybe you're selling that painting for your audience and and and that's your income coming in not the ads that's coming in and I there's an artist that he does this on instagam stagram and I'm trying to get him to do it on YouTube as well but he'll make millions of dollars uh just painting on Instagram and then he sells like a limited edition and he he does that whole thing and does

a a drop there and he's he's making enough money uh to you know provide for himself but also for his art um he's really really cool at understanding that that aspect but he had a pick a lane too so like when you when you really break it down you got to do that so anyway um really great question there I'm gonna take one last one um she's like okay haaha ready to make there we go hey

you can set your mind to it that's the way I look at it yes you know if Bob Ross can do it anyone can do it but he was super super talented for sure um okay so uh let's take one last one and we'll hit I've I've watched you grow over the last three years or so what are some of the early mistakes you feel like in in affected your growth um so a couple things that

affected my growth I I do think I don't have any regrets co-hosting on another Channel but I do think if I were to start over again because it was almost like an apprentice ship so to speak like I learned the tools of the trade I've learned exactly uh what I needed to learn to be a good live streamer um I wish I did some more research though on other ways to grow as a Creator um um

so like you know short shorter videos I call them short in my mind because I'm so used to eight hour streams but like I now know that I can cohesively get a video done like a 12 minute video and know exactly what I want to say without having to you know script it right but that was a skill that I needed to develop I just think that I should have learned a little bit earlier on how

to do more than just streaming so that would be one thing also so um learning equipment a little bit earlier too um like now like you know I've been experimenting with short form stuff but now I know this osmo is coming everywhere with me so it's not sponsored by osmo but it's just like okay if I want to do something quick I need this it could it could be but it's like if I want to do

something really quick I'm gonna pull this out if I want to use this teleprompter to do something very quickly like that's how I would do it uh so I think developing more time to learn learning the craft would be good editors um I think to give people Direction you need to know what you're doing in that space so I I feel like I should have spent more time editing myself as well um but I would say

that those are the main few things I I would say this um why go through the Pains of trying to do it on your own when you can learn from someone and I'm not saying I'm pushing like she she went to an apprenticeship on that was going as not as a personality type she was going as a student I'm going to learn I'm going to figure out how to do this and and go from there and

then two you know where we Mentor her too and she went became a student there it's like why why try to figure it out you know when someone has what you need to do is figure out what you want to do and not try to make the same mistakes and I think the biggest thing for the Creator from my point of view is is they don't have enough belief in what they're doing um or they have

too belief in what they're doing that they they they're not willing to learn and for me it's always about hey everything can always be better we just need to analyze and adjust and if we out hey we have a plan we can execute on that plan we can analyze that plan did it work did it not work what what was some hidden little surprises that we didn't know or what what's really impeding that and then being

willing and humble enough to realize okay I can do better and just do something 1% better and that's how you improve and and realistically uh where most creators do it they think their content so amazing but they're not making it for someone they're making it for themselves and I said that's but you got to realize if you want more than than than one view on your video you need to keep in mind there's someone watching it

and what what are they GNA find valuable and sometimes what you think is value isn't necessarily valuable and so you always need to be able to say is that really worth it um should I do this and that's where really planning and anticipating who that viewer is from from a demographic psychographic you know what they do online what they do offline uh type of day is help uh helps you connect um even deeper so love that

love that well uh ay thank you so much for joining me and I'm excited to have you on um vid Summit as a I'm so pumped I'm so pumped that was a nice surprise I'm so excited well than so much everyone uh we're gonna be doing this more frequently um been been very consistent this year just let you know okay first time ever like I I literally have multiple jobs here I'm like I'm GNA do this

more I really enjoy having conversations and so you're going to see more of that um really excited on uh where people are at on their Journey excited for you a for this year uh go out and make some great content guys we'll see you on the next one thanks everybody by