Google Ads Campaign Settings Explained: A Complete Walkthrough

okay so by this point you'll have hard gel initial campaign setup and I'm just going to talk you through all of the available options that are on here that you can use the help no pressure campaign and to the next level so you've got your campaign's tab which is fairly self-explanatory any pay per click account can have a number of campaigns and I've got a few year the visa just set up just for demonstration purposes they

don't have any and thought behind them but and I just want to show you what the tabs do so you can add a new campaign by clicking the red button here you can pause a campaign just see you've got an active campaign you can click the campaign go to edit and I can put them paws and then if I wanted to I can just go back whatever point and enable that camping and you can change a

betting strategy you can do your automation so change your daily budget when something happens send an email when something happens that's just your automation part which you don't really need to do much with when you're setting up a standard pay-per-click campaign and so that's what your campaigns does so you can add other campaigns by clicking that red button or you can either this one's no problem at all I am and the next one add grips so

you you may have a bunch of keywords and Dave it all and target different things so you can bunch them into ad groups and which I would advise you do so you can just you know what my SEO Glasgow and as a definite ad group from seeing ReachLocal alternatives or freelance ASU and and you bunch them all up into different ad groups just to make sure your wats or your keywords are all bunched together correctly you

can add an ad group you can pause an ad group you can do whatever you want with it and so that's what that is settings no on this section it shows you all the sentence they also will show you the campaign name the daily budget the network so you can have your google search of Display Network and the campaign start the ND the ad schedule but you can schedule the times and dates of your ads and

the devices that your ads are shown to and also the location that your nights are shown to and so you can use all of this other settings section and to work all out and refine it the best way possible then you can also just click on locations which shows you all the locations here if you wanted to add more locations just click the red button and add a few more locations and and so you just click

if I wanted to add more locations like that pees lien or whatever and to each ten other locations here and then so if I wanted to add and see greenock for example which is an idiot that's not too far i could add that and near a manning click Save and I'm they're targeting clinic as well and I'd schedule you can set your dad's too coy with certain times of the day so if I want again my

AC or Glasgow page I think it a custom schedule so I could have it going from Monday Frady or I could run on specific days from a certain time to ascertain click Save and those ads will only be served to people on their schedule and it really depends on the data you have if you feel get out only you know collect on between nine in the mornin and 12 in and in the afternoon then you would

have your dad set up to be displayed at that point and so it's up to you whether you use that section or not and the vases and you want your your campaigns to be active in all devices and all that kind of stuff but you can adjust it by john c and the bases and whatnot in so if you wanted to adjust your buds on mobile devices you can but whatever too much habitat from now and

so what the next one ads so was wise if a couple of at school and you don't want to just stick with one cuz you'll never know are never having and to compare it to so I'm always do have a number of different ads and you can add more ads here and you can have a taste I let me chat and you know fat the odds and whatnot aim so you don't even have to compare like

for late you can have a taste that and then I've a duet and see what one works best I am and you can also edit your ads and all that eat Israel you can pause remove them change the URLs and so on and so that's what your ads does keywords is very simple you can add more keywords to your campaigns here and and you can pause some of the keywords change the button and whatnot from that

and audiences this is for your remarketing so you can remarket people and again you can do about research on remarketing and they you can set up a campaign using this and you just click that if I wanted to remarket everyone who collect on my AC or Glasgow and campaign then I can and and you would just felt it down by you can have a customer email my story market unless whatever you choose you can you know

change the these options here and you can also destroyed and you can exploit certain ad groups in your campaign you can explode see on campaigns as we also that shall remark and say the things add extensions most ads thought well so it's not fair to see more stars don't have say links and sailings don't cost in HR money so it would be crazy not to say links on your night so I would always reckon and that

and you have site links on your website where possible a and yeah it doesn't cost anything and so you can just stack on near automated Glasgow campaign if I wanted to add and and you say like for example my pay-per-click gate I can use this here and to add say like rate to my pay-per-click gate on my pay-per-click ad and you want to do that and you can do that for up to four sections in your

website and dimensions was not going to be a war at they own here but basically what that does is allow you to go through your campaign and see what's working and what's not obviously that's not a lot of detail and that's taste account but you can filter everything down to a location and Destin search teams free clicks call details campaign details add details you can also vote on everything don't buy the daytime month quarter yearly time

of the day everything and here you can basically just cut through all your data and they see what's working and what's not so it's a very good in to to have em and the last one Display Network and this is a somebody this is this somebody and part here which basically doesn't have any data but it gives you an overall summary of your campaigns working and display he wants show you the keywords have gotten you display

advertising placements it shows me the websites I've got on my display advertising placements you can exclude websites or you can add two other ones and hear em topics you can target people who have an tastes and specific topics for example I would want to put my pay-per-click gay donor to people who are interested marketing and managing the road websites so you can do that as we go through this and you can also scored see on topics

as well and trace and remarketing again you can exploit people who have sinned and trace similar topics and you can also walk your remarketing and targets in here as well and so again it's another useful option and demographics basically gives you it's more Daytona it you know data for you to analyze it will give you on your campaigns you know whether it's a male female in each group whether what a parent are not aim and you

can base that on clicks conversions or impressions and so basically give me your twenty four percent of the people that mads up in self to between e2 25 and 34 and sex day one percent of meals and much a statistic and so you can photo a like an idea Damien I can only save and you can then go down to the bottom here and I can exclude females I could exclude old people and on that Kennedy

tab obviously it's never good to exclude anyone or still a percentage here of people 65 or more who are in clicking on mad and you just have to in trying cover as much as you can you know everyone can have a website everyone may be interested anyone of any age can be interested in my services so be crazy me to exclude in each group or male or female but it just so happens to be that sex

the one percenter meals are the ones that are clicking the mads and but again I would never exploit and there's also 23 personal asst which is unknown aim so the females could have been slightly higher it just our beer collected so that that's basically all the sections on here that you can manipulate to suit your campaign