How a Makeup Artist Got 6 Billion Views on YouTube

so on YouTube it can be really difficult sometimes it takes a while before you can actually start figuring out who your audience is and also how to bring value to them each video that you upload I am super excited for this live stream today I'm joined by a creator that I really respect and love and I really LED uh to see how she was able to get over almost six billion video views and I love her

content of how creative it is but also the value that she's bringing to the viewer which I really want to talk about and ultimately you're going to learn so much in this uh interview that's going to help you really understand YouTube by looking at the creative and the viewer so that you can really impact the world so if you're new to me my name is darl EES I've been on YouTube since 2005 and I love YouTube

I Love YouTube so much because it it's a way that we can express things to the world and also entain the world in unique ways and what's really great is there's a great business that you can actually build from this that can really impact the world and today I have one of my students on and she is super amazing um I've learned so much from her and I can't wait for you to learn from her of

her Journey on YouTube and some of the things that she struggled with that I think a lot of you are struggling with right now that once she figured that out once she was able to crack the code then she was getting billions and billions of views so really excited uh to have Sydney on how you doing Sydney doing very well thank you so much for having me I'm super excited to talk about everything today yeah I'll

tell you what I remember seeing the first time I saw a video and believe it or not one of your videos I was just casually scrolling but on Tik Tok and I and I saw this like crazy makeup routine and I'm like oh my gosh this this girl is super funny and I I was trying to process what I saw so I probably watched that Tik Tok like three or four times and before I know I

was like kind of sucked into the Vortex of your content and so would you mind just sharing with everyone uh a little bit about what you do what you create yeah so I'm Sydney Morgan I usually say that I'm a special effects makeup artist but I also do comedy Beauty skincare lifestyle a little bit of everything now but it's all rooted in Beauty and being creative yeah I I would say being creative is an understatement because

like you literally are one of the most creative people I've uh been around I really like how your your brain uh you know how you're able to process thing I think we we we Bond a lot because we just have a weird way that we see life which is really oh yeah so Sydney um I I wanna I want uh you to kind of share your journey because um I I think I think a lot of

people could relate you know I I think a lot of people can relate with starting on to YouTube and then also realizing where opportunity is but if you would mind just taking a minute and bringing everybody up to speed with how you actually got started and then we can actually talk about very specific pivot Points when you started to really understand content and viewers yeah so I started when making content when I was probably about 14

or 15 years old I was doing I was volunteering through the art department at my school and doing children's face paint at local fairs and carnivals and stuff like that and I was also doing makeup on my friends for school dances and Proms and I started making little videos of me doing that and posting them on Instagram just as a portfolio and then in 2018 I was diagnosed with severe ulcerative colitis and I spent the next

two years kind of in and out of the hospital and I needed a creative outlet and a hobby that I could do kind of from anywhere and during that time it was makeup so I was doing crazy special effects makeup looks and documenting them and posting them online and then I came back from the hospital to finish out my senior year in 2020 I was there for two weeks and then we got sent home for covid

and so the next year I took a gap year before going to college and that whole year I dedicated to making content on this new app that came out Tik Tok and I really grew up watching YouTube content and that was always like the coolest thing to me but Tik Tok just seemed easier at the time so I just started making videos there really just as a hobby I I did not think it was going to

go anywhere but then very quickly it started getting a lot of attention and a lot of views and likes and by the end of that first Gap year I had like seven million followers on Tik Tok and I think a million or two on YouTube yeah and when I got started I want I want to talk about that for so um so anyway it sounded like you're bored and you're like oh I want to painer face

and you're like documenting it it's just like um when when did it click was it was it doing the fair painting where you know you saw people like react to your your artwork because that's what it is it's like artwork your canvas is the face but like yeah did you just kind of uh did you kind of get uh excited about how they react to or is that kind of where it started you think that's an

interesting connection I don't even know if I've ever put that together but I love making artwork for other people like my favorite thing to do was make artwork and give it to people and see their reaction and when I was painting the kids faces there were probably like 10 other artists doing the same thing but after one came to my line they all came to my line and I just like loved seeing their faces light up

because I would do whatever they told me to not just the options that they were allowed to get and knew if they came to my line I would do whatever they wanted yeah like your mom probably won't like this but let's do it you know they like please do Super Mario I was like yes I got you oh that's so great and so having that you're like oh okay let's start posting it on IG and and

then I would assume you had a lot of feedback I mean when you're starting to post kind of before and afters or the way that you're doing the uh the posts there you started to get comments were you like gleaning off the comments a little bit seeing what people would respond or was it just like oh no I'm just posting it as an outlet for my my artwork on the Instagram it was definitely more of a

portfolio for if someone saw it and was like oh I need prom makeup and I live in your town that's what that was for but when I made the jump to Tik Tok I was getting all of my suggestions from the comments and I started doing series I guess almost by accident one of the earliest um series of makeup looks I did I was doing special effects look inspired by all of the social media platforms so

I did like an Instagram one and then they'd be like do Snapchat so then I did that and I did a YouTube one yeah no that that's so great that's so great so let's talk about Tik Tok because um I'm actually a pretty big fan of Tik Tok I uh got an early Glimpse at it I mean musically it was musically before but um I got a contract uh to go work for a company in Singapore

and I signed an NDA and all this other stuff and then I got to see what they were going to enel on Tik Tok and I thought oh my gosh this is interesting and what I noticed is the algorithm is really good it just took just a few you a few swipes before they really understood um the type of content that I would like and so when you went on uh you just noticed immediately that you

could get more views and visibility do you remember the first video that just kind of went bananas like just kind of popped off on Tik Tok yeah my first one that popped off I would say popped off this one I think got like four million views and it was actually inspired by a James Charles look and I made the audio in the back ground I made like a little mixtape of like some phrases that he said

with some background track and it started a trend so then everyone was using the audio that I made and doing the transition that I did and that was probably it was definitely within the first week of starting Tik Tok for me probably like the seventh video I posted that is literally like the smartest thing you could have ever done just like I mean because the music it just it pulls you in the sound effects of music

and uh yeah now I can see why that that took off uh pretty pretty uh fast and so um okay now now let's talk about uh Tik Tok specifically so you you started to create on Tik Tok you got your Rhythm down and um when when did you start putting him over on YouTube because I know that your desire was always to do YouTube when when did you start taking YouTube seriously yeah so from the second

I started Tik Tok I was also casually doing long forms on YouTube but it wasn't until the introduction of shorts on YouTube that my channel really blew up I probably had maybe a 100 or 200k before shorts subscribers on YouTube and um luckily I had a rep at the time at YouTube who was like Hey we're coming out with these shorts and I think you should use them and I was like awesome I'll put all of

my content there and um I took my most viral content from Tik Tok and uploaded that first and my first YouTube short has like 30 million views yeah and I have posted a YouTube short every day since then yeah that that's pretty amazing and um you know so many people that I've I've talked with creators and brands are like oh it's working on T Tik Tok let's kind of move it over um and they literally put

all their stuff all at once I'm like what are you doing it's just like like yeah you don't you don't want to do that but you you decided to take your best performers first and and and put it on YouTube and you saw that momentum happening on YouTube shorts did you releasee the rest of your content or is there some content you just never posted uh from Tik Tok onto YouTube there's definitely some content that never

made it over because as I was posting my most viral videos I was learning the differences in what does well on Tik Tok and what does well on YouTube and what does well on Instagram reals and they're all slightly different and it's fun to figure out um so I I didn't think it was worth my time to post like Tik Tok oriented Trends on YouTube because I knew it wouldn't it wouldn't cross over yeah yeah now

um like I think there's a a lot of um wisdom what you just said um I think a lot of people like oh it's just short form content and I'm gonna make it and I'm G to post it everywhere um and it just some some Works in some areas and others don't work on other platforms it's just it's just that way however I I have noticed though and this and I I love to get your take

on this but I have noticed that the algorithm on YouTube side is is getting better for shorts it seems like there is some some better data that they're really trying to understand the viewer um and I I probably noticed this about a year ago um is just is I have a better curated list where before as of view I just didn't know what I was going to get um is kind of random and and I have

accounts that are very specific on a specific Niche so it's like you know it's just very random but then it really defined and it was almost anticipating uh what I wanted to see just similar to what was on Tik Tok did you have you noticed the same thing and then to maybe uh kind of talk about what you've noticed the differences between uh the platforms yeah I I think I definitely noticed as a viewer on YouTube

shorts that it is getting better catered to me I noticed the same thing with Instagram reels as well that's probably where I'm scrolling the most right now actually is Instagram reels I don't know why it's just been feeding me stuff that I like to consume as a viewer um some of the differences that I noted uh Instagram reals definitely the most important metric is shares so my friends that do memes are relatable content do really well

they get a lot of story shares or you know copied link to message and sent usually on the shorter side probably around 15 seconds no longer than 30 using an audio from Real's Library does well not of heavy edits at all y um Tik Tok is little different than it used to be after they started only paying for 60c plus videos they only pay out creators if it's longer than 60 seconds um and there's basically no

editing now on Tik Tok so I would say what does well is like a video that's like 70 seconds no background music just cut out spaces and stutters and if you want to put a little bit of text on the screen that's it or on the flip side transitions to audios but it's always rooted in a trend on the platform and what about YouTube specifically YouTube shorts are edited similarly to YouTube long form so I always

have my um caption center of the screen popping up you can have more fun with zooms and cuts and sound effects and I change up my background music like seven times in a 45 second video and that's the style that I like the most is YouTube shorts for sure but I do kind of alternate through my phases of I'm optimizing for YouTube but then I'm also going to repost them on Tik Tok and reals or maybe

this week I feel like reals needs a little boost so I'm going to optimize for reals knowing that when I repurpose it on other platforms it's not going to do the best but it will on this platform so that's kind of how I bounce around yeah I like that um and I appreciate you going in depth on each platform I think a lot of people so hyperfixated on YouTube that they don't see that there's other audiences

in on other platforms and they they have an assumption it's like oh no um you know they can find me on YouTube and I'm like there's people that don't go on YouTube like you think um they they might be obsessed with IG and they're on IG the whole time one it was really funny um it was like uh probably eight years ago we started taking Mr Beast content putting it on Facebook and it just was just

popping off it was just like you know billions of views a month it was pretty crazy and we we were out and about and the guy goes hey I I know you and Jimmy's like okay you know YouTube fan or whatever yeah I see you on Facebook you're that Facebook video guy and I'm like you kidding me you know that's what it is uh oh deia don't know let's see uh put it put it in the

chat looks like I lost Sydney um see if uh you can hear me make sure that I'm I'm good on my end in fact it looks like weird yeah looks like she is gone uh let's see if she'll she'll uh come back on here in a second um anyway um so I'm grateful that you can still hear me hopefully we can get her on if not we'll have to resched this but um one of the cool

things about the multiplatform is when it really comes down to uh audiences there's different audiences that you can connect with um all over different platforms and uh one of the cool things is as you start to understand those audiences and the the type of consumption you can actually sustain yourself on on multiple platforms and so looks like you're back hey how you doing oh I don't know what's going on the WiFi in my building has been

having issues when I just moved in a week ago so I joined from my phone so we should be good now okay great great so um I was just going through a story of where I said I said Jimmy um you know who's recognized as the guy that posts on Facebook and you know they you just different audiences different platforms and so um one one question that I uh wanna want to go in depth on is

um the money side of it we don't know need to go to the details of it yeah but but what's the differences between Tik Tok Instagram and YouTube when it comes from the money perspective from the money perspective it's almost not worth my time based on revenue revenue to do anything other than YouTube It's solely based on a relevancy reaching other audiences standpoint yep um Facebook I would say is the most comparable from my perspective my

shorts do pretty well on there I think their algorithms the most similar to what does well on YouTube shorts and I also think Facebook is slept on like I think creators need to be posting on Facebook um Tik Tok there is revenue there if you are optimizing for Tik Tok but I can't like when I'm sitting down to film for Tik Tok it's hard for me to edit it to go on other platforms y so it

makes the most sense for me to optimize for YouTube and reals is not great so I would say it's probably YouTube and then it's like Facebook Tik Tok reals Snapchat yeah yeah and I I think um you know having goals of why you're on different platforms I know that if you weren't on Tik Tok even though you're weren't making a ton of money there they they actually came over like oh I wonder if she has content

on YouTube or whatever that was in the beginning um and so you do have that that crossover but then two um one thing that I look at is if you do have multiple platforms you can dig brand deals that you wouldn't normally do on YouTube and you can do it on those other other platforms so there's other ways to monetize uh for sure um well let's let's dive in on um all things YouTube because it's like

um the moment that you you figured it out like in the sense that on on the short form content the moment that you knew hey I knew my audience well enough that I could predict the value that they would see in a video like when when did you kind of figure that out I think I figured that out pretty early on because like I said I was always taking suggestions from my comments and I love making

artwork for other people so I always want to be catering toward the viewer um so I do think I figured that out pretty on and pretty early on and every time I did that it was validated by the views and more comments on a series that they were recommending yeah yeah and and I I would say comments are probably one of those things that creators don't spend enough time on um and and some people do it

for validation of like oh I'm validated I like they're patting me on the back instead of using it for uh you know uh ideas and also understanding the impact that that you're bringing whether it's a pos positive or negative impact um and so you know early on uh when you were um seeing success it was like responding to oh that's a great idea not just because the the um you know the the viewer commented it was

just a good idea like you didn't even think about there oh yeah that'd be really cool right was that yeah yeah and the validation that I got was more so like if I saw a comment that had a few likes that was like recreate Billy ish's makeup routine and then I posted a video recreating Billy ish's makeup routine and all the comments were like this is fantastic it's just like okay that validated that the core audience

agrees with the top comment on that video so I should probably continue to look at my comment section yeah um let's go to your shorts Channel real quick I'm gonna I'm gonna pull this up because I think it'll be interesting for people to see and and I sorted it by the most viewed um and you have it 32 million views on the makeup stick last make uh make Lake liip stick I'm sorry can't even talk today

make lipstick last longer um tell me about this video right here like like what what was the thought process um of that specific video I would have never thought when I was sitting down to film that that many people would see it it was just a clip that I saw on Tik Tok where there was a girl with a specific brand of lipstick that said if you peel off the sticker on the bottom of the lipstick

there's actually a hole in the bottom and if you push up that hole there's more lipstick in the bottom of the tube when it runs out so get your money's worth and I was like oh my God I own that lipstick I have to see if this is true and I filmed that video thinking that it was going to be true I was going to peel off the sticker push it up and that was the end

of the video but that's not what happened that's not what happened and and who would in their right mind would take a power drill like who' do that like I don't see power drill and makeup in the same category here right right I don't know I was just like okay there's not a hole in the bottom but what if there was would it work so then I was like how do I poke a hole in metal

I don't know how to use tools so I went to the garage and my boyfriend had a bunch of tools that I didn't know what they were and I just grabbed all of them and started filming with it and then I was like wait it would be funny if I also put this into the blender I don't know why but yeah it was very not planned out it was just kind of spur the moment yeah no

but I would say um like like I saw this video prior uh to even working with you but it was like uh what was really fascinating from it was I'm like I didn't see that coming and when I don't see things coming like I'm I'm a connoisseur of video and I'm like oh my gosh she caught me off guard yeah that was the value point it's like okay her she's like half insane and I love it

I I just want to see what else she does and especially never let them know your next move type of person let's talk about that because like I I believe you're a master at this it's like you you you think you're going one way and then you're just like no you just a quick turn on it and I think that's the value prop that you have for viewers so let's talk about that thank you yeah I

mean I I as a viewer I don't like when I'm watching something and I know exactly how it'll turn out which I feel like in traditional media nowadays you can see the first 10 minutes of something and you're like okay they're going to whatever fall in love and get married and da d d d da so as a Creator I'm always trying to think how can I like raise the stakes or do something they won't expect

and not only for an entertainment point of view but also engagement like everyone's going to be in the comments being like where did she get a drill you know what I mean or like why did you put it in the blender and just creating those like sharable moments I feel like is so important yeah I I would say um there's there's value in being predictable there really is um it's like oh there's value being predictable but

there's more value in being uh predictably unpredictable and I I would say your contents that it's like you know you know it's a Sydney video and you don't know how it's going to be but you know you it's catch Yak guard you know there's something there that's I think it's like structured but unpredictable like you know I'm green screening a makeup hack and I'm going to try it and then we're going to see does it work

or not but how we get from point A to point B is where I can have fun yeah yeah and um I I I I think that was kind of the early uh success um you know just getting that ju to position where you think you're going one way and then just like you pull the rug out or there's something that's going on that takes you the other one um and let let me just kind of

explain why this works for everybody that's watching it's because people have to watch it again they they they just they're like oh my gosh I cannot believe that just happened I have to see it again and you just start to notice the setup differently and before you know it they probably watch it two or three times um and the first time that I um did that was actually in a movie theater and I was watching a

movie called The Six sense and it wasn't until the end of the video or the end of the movie that I'm like wait wait he was dead like what and then I had to go I literally bought another ticket I didn't even leave I bought another ticket so I could watch it again so they got two purchases in one day from me but that's kind of the um the interesting thing with your content too where you

know it's not a heavy lift of them going buying another ticket it's just they want to watch it again and they're like oh my gosh I didn't see that coming or oh my gosh it's that funny moment um could you talk about your structure for this because I think uh when I I see content on short form I believe that a lot of people just don't give a lot of thought on short form and I know

that you have some methodology and I'd love them to learn from you yeah I mean I have my different formats that do well one that I do a lot is like testing makeup hacks like that one we just talked about it will usually start obviously you need a good hook visually and audibly so it'll be a green screen video of somebody doing the hack and then you know I hop on screen and I also built that

trust with my audience that they will watch me test the hacks because they know I'm not lying to them like some of these five minute crafts videos are so it's always like will this work and that's already like perfect retention hook at the time cuz they're going to want to wait till the end to see how this goes so I I really that the structure is like the hook and that's about it for those makeup acts

because it is very much a video format where I have to try it out to see in real time how this goes yeah and and I think that's where um like I learned a lot so when I uh wanted to make content I actually wanted to make ads I I was obsessed with ads at a young age and it led into sketch comedy on Saturday Night Live I was just obsessed with that as well um but

it is it's like it's like how do you you literally have 30 seconds how do you how do you hook someone and share your message and then and then create a CTA like that's it's a really powerful thing and the and and we're just coming up to uh basically the Super Bowl where where it's the best ads supposedly of the Year I hope I hope it's not going to be disappointing this year but um for me

it's it's more about the hook than anything else it's like the hook if you can hook them it's like there you got 30 seconds and and if the the payoff the payoff is probably more important um if the hook is done properly because it's like if you hook them that payoff should be that laugh or that oh my gosh I never thought about that because that will all always be something that they want to share and

when I when I uh uh share content it the hook pulls me in but it's the value prop that laugh that that punch right at the very end and that's when I share it like I literally oh you got to check this out and like I probably share more videos that way than ever before I probably share more short form videos that way just because it's just easier to consume but it also makes the Creator be

more focused in on um that that hook and then that payoff um and so what what have you found that that that works besides the ju position of going a completely different direction of that value prop how do you pay off a lot of your hooks yeah so something that took a lot of time to learn for me was as soon as you give that payoff in shorts your video is done they don't need anything else

like at the end of the makeup hack videos I used to say like I would rate it out of 10 and then say whether I would recommend doing this hack or not and then I noticed in my graphs the second it was over even before the rating and the recommend they're gone because they already saw that it worked and they already decided if they want to do it or not so then I stopped doing that and

my my videos saw saw a significant lift so I think with shorts it's super important that you end it once your payoff has been shown to the viewer yeah because they're scrolling in there on to the next yeah and and it is it it is a a a highly mobile viewership because it's like they're gonna get their dopamine and then they're gonna Flip Flip Flip you know flip on unless there was a a a couple watches

and they might might swipe and see your other content and so like that's a that's kind of an important thing and then two I I believe that a lot of creators um they're so into the content they're like if I don't do this at the very end I'll never get to you know help them see that I do more content or you know I I need to give context to that other thing and and instead of

saying no as soon as that that um you know Hook is in and the payoff I mean you want to chop it almost right to the edge of that payoff because then they'll have to watch it again to get that payoff even deeper it depends on how many how many it is but and it feels weird and it feels abrupt when you start doing that because I was like wait but why would I end the video

there I feel like I need to like wrap it up a little bit more but it it works yeah um so with this stream I'm gonna go back to uh your uh your your page here and see some of the bigger ones um I I noticed that I mean you're getting tons of videos I noticed that there's certain trends that happen outside of makeup that you take over over um into the makeup world and then um

then there's just stuff that just kind of grabs your your attention um just right out of the gate um how much thought do you actually put into visually how it's going to look in the first like second of the video to grab people in because I I I think you know when when people look at content they're thinking oh I need to do something V uh video but I noticed yours is very visually set um you

know and could you talk about that for a minute yeah I'm just naturally a very visual person I need to see things to be able to understand them and visual hooks I think are the most effective on me because I like to see what we're doing so that's why some of the videos where I start with some sort of crazy makeup on and then say like I have a date in 20 minutes I have to take

this off and I'm a Zombie that's like okay you're going to stay there and that was also probably a jump SC to break up your doom scrolling because you're like what is going on here so I think about that a lot too at like alongside all the other content that the audience is being fed will mine Stand Out Is this different is this unique enough to get them to stop and I feel like for most of

my content yes so that's why I usually start it with something crazy happening or holding some sort of crazy Gadget being like do you know what this is they're going to be like wait no I don't I have to find out yeah or also I do ones where I start with a crazy Contour technique already on my face and then I'm like I'm going to blend this in and those ones are visual hooks that do really

well and are pretty repeatable for my page yeah um so I I remember doing a consult with you once and we're like deep diving into your channel and you turned your your camera on and it was like a zombie I'm like whoa you hooked me right there I'm we're going to see if we can resurrect this channel but no it it was really uh really fun but I I would say um that that is probably besides

the ju to position of of catching them off guard that's probably your your second if not first best skill like you're like okay this is visually appealing um I I literally have milliseconds to grab their attention and if it's something that catches them off um they see it and they're like wait what's this there's some that Curiosity it's that leanin effect yes um I think that you've mastered that um where where they want to to go

from there um and then the question would be is how sensitive are you to um your your script I mean you come up with these ideas are you more spontaneous or is it just kind of well thought out um I know you're thinking out that first second of how you're going to start the video but yeah and probably the payoff but do you kind of Let It Go or are you scripting this uh uh in detail

yeah with shorts I don't get too rigid with the script I do have a background in improv comedy so I like to play and see where things go naturally in the moment and I've also found that that works really well for me and my community I I just I I want to come off as a real human being and not a robot that scripted it out to optimize for the algorithm I know my Concepts if I

scripted them out in a particular way they would probably get more views but I don't think that's the Creator that I am I would rather be myself and have that connection with my community than optimize for the most views possible and that's just a choice that I make yeah and I think it's I think it's the right choice in in the sense of um kind of your internal goals from there um and I I uh want

to transition here right now to a very important topic because you and I have had H you know several conversations um you know it's an honor just to you know help you in any any little way that I can um but we had a conversation about why YouTube um and and what YouTube meant to you as a middle schooler I want you to take a little bit of time because I think this will help elevate a

lot of creators um Creations uh by just hearing how you viewed YouTube as as a middle schooler yeah YouTube was always the coolest thing thing for me I didn't watch TV or movies I watched YouTube and especially when I got diagnosed with kitis and was in the hospital all the time YouTube is what got me through it and kept me sane I was in my hospital bed watching YouTube specifically the beauty Community I loved during that

time and I just thought they were the coolest people ever and I never would have thought in a million years that I would get the opportunity to be on the other side of the screen and be that for people and I think having those in-person interactions with viewers of my content is really a huge piece of what motivates me and keeps me going and especially just hearing their stories about like how my content has helped them

or made them laugh or brighten their day like I just feel so grateful that I get to do this for my viewers every single day and have fun with it and not take it too seriously yeah and I think I think too um you know as we had the conversation is you felt very lonely um in school and in life because you had all the stuff that was going on and you kind of felt disconnected from

what was the mainstream in in school U just because of of life situations and stuff like that um and and then finding your place you know that finding your place um in in YouTube and those communities is really powerful and so we went in depth we were talking about this about your uh your avatar and it's literally the the people that are in school right now you know whether it's middle school high school and and you

know it's they might feel lonely or they might feel lost and that's the comments that are coming back to it and it's just like how do how do you help them feel like it's okay to be different you found your place you know and and that's kind of the conversation that I I believe that all creators need to do it's like hey if if they if if you know watching your content Sydney is like putting on

a warm blanket that's great for people like because that's what you got out of the the uh makeup influencers and stuff like that prior but it's just like could that be a warm blanket for them are are you going to brighten their day are you g to make them laugh is it going to be something that's going to connect uh very in depth with them and I believe creators need to you know hone that so I

know we had that discussion um how how are you approaching it uh from your point of view uh you know just by really understanding hey short form's one thing but long form's different long form is a little bit more difficult uh to to pay off and to go through that whole thing how are you going to use that understanding of your viewer towards your other type of content yeah I think it's really valuable to be able

to test um Concepts and formats in shorts and then if it is proven to be successful then maybe that's something that you can use for a long form and I've defin defitely done that with some of my long form content on YouTube and have seen that it works so I'm definitely testing out things in shorts are some of my most most viral moments there and also naturally you see something that works you're going to think how

can I reimagine this and do it again and and it's a proven Theory you know Y and I also definitely rely on the comment section and I want to know what they want to see and I've really taken time to get to know my core audience as well like I have group chat with them and they have group chats with each other and I'm always trying to learn more about them to make it easier to predict

the kind of stuff that they're into or what shows do they like right now is there a fun character from that that I could turn myself into and just I really just get inspired by them yeah no and that I think that's the the perfect uh uh approach to community right if the the viewers Inspire the Creator the Creator is going to entertain and bring value to the viewers and so it's that creates that feedback loop

um and and then and I think too it's more they feel heard I I think they celebrate when you use their idea right and it's like oh my gosh you did that it's so great you know it's just that connection I just saw comments about that today on my video because I recently did a long form trying Billy ish's makeup routine and one of the comments was Try Ariana Grande's makeup routine and that's the video I

posted today and I saw one of the top comments was like oh my God I told you to do this and you did it and so then that also tells all the other people reading the comments oh Sydney looks at this she's gonna see what I'm writing and she may even take my video idea yeah and and that just incentivizes that comment yeah no I I love it and um I I believe it's just this um

energy uh because it's hard to be a Creator um it's hard to create there's a lot of barriers there there's a lot of things that kind of pull us out of our creativity but it's like knowing that there's a community that can support you knowing that there's a community that uh get excited around certain ideas and when you see it you're like oh my gosh this is gonna be a great idea oh I can do it

this way and then surprise them this way and you know go from there it's it's just something that um you you can do this long term uh I think where creators um kind of get um disconnected from their content is when they start uh forgetting about the person that's watching the video they're just making the creation and they forget about that person um you know that's watching the content so you've been doing this for a while

now um you know have you been disconnected you know would you say as a Creator at times um and if so how did you deal with that I definitely have there's been certain times where I've just been so burnt out and feeling horrible about the content that I'm posting but now that it's a career it's like that's that's my livelihood that's that's how I'm paying rent every month I have to put content out and especially in

a creative Niche something that used to be a hobby and a creative Outlet it was really hard when that turned into a job and career and there there were times where I was sitting down at my makeup desk and I was crying because I had no good ideas and I didn't want to post content that I didn't feel proud of and feel like it was my best work so I took a step back back and I

tried to expand like what what else could I do that's not sitting down and spending eight hours on a special effects makeup look every day because that's not realistic and that's not sustainable so I think letting myself experiment with different content formats and taking the pressure off of that and saying like hey I'll try and do maybe a fashion video I'll I'll do a Beauty Haul I will whatever Vlog what I'm doing today and just giving

myself the space to EXP experiment was very helpful to get me through that and some of that content even did better than my beauty content like yeah a lot of my like top 20 shorts are not even makeup videos there's one where I was cutting open a watermelon which is so Random like why why does that have like 80 million views I don't know yeah but I think just taking the pressure off a little bit and

be willing to fail you know cuz I knew that special effects makeup looks did did well and I thought that's the only thing that my viewers cared about and that's the only thing they were there for but I learned that they were there for me as a person and they just want to see me explore and do try different things and through that I was able to make it into something that felt more exciting to me

and more sustainable long term so um there's a lot of gold uh that you just uh shared with the viewers here um I think the big thing would be I've seen creators come and go and a lot of them get burned out um that they go and like I just I just don't have the energy to put into this creation I not as excited about it anymore and um one of the things and and you know

this because you're my student but it's like one of the things that I love to do is experiment it's like if you're always doing the same type of content it's going to go up it's going to plateau and then it's going to digress right so it's like that is the natural state of any type of content so you need to have uh content buckets and each bucket you know should should be a different type of format

um and one of those buckets should be an experiment and before you know it that experiment can lead to a very valid bucket and then you're always just experimenting on the next thing because I've seen creators uh start and lose all hope like they're like okay it's never going to work and they feel trapped but you you mentioned no no no wait I did something not even with makeup at all and they still watch my videos

and I I I love that it was just you now have permission to do that where you didn't feel like you had permission before and so my only words of caution and warning is you can't make everything an experimental bucket there needs to be some consistency yes um I like to just do one thing and then prove it out and then I can scale that up and then work on the next after that but um is

that definitely something we worked on that's definitely something we worked on was like okay Sydney 100% of your videos can't be experiments you know like we have to like see what's working that's right reimagine that so there's a little bit of consistency for your viewers so and I think that's something I've been doing that has been super helpful yeah I I think it's the 8020 rule right like if you can do 80% that is predictable that

20% that is uh an experiment I think that's great and that 20% might be too high in in that regard depending on how much you put out content but um it's it's tough um but the cool thing about it is um when you make new content you're like okay this didn't take eight hours it literally took 20 minutes uh I don't know how it's gonna work and yet you get the views and you're like wow okay

all right that just proved it we're we're good to go right right right I could have been doing this the whole time instead I'll just cut watermelons that's it yeah yeah but you you don't want to be you know just the watermelon cutter on that no I know I know it would suck all energy out of you okay so um let's talk um let's talk about uh the long form um as everyone will know um you

can make money on shorts and in fact you know a last couple years uh it's been quite lucrative uh because it's easy to get it's easier easier to get the views um and and the revenue is starting to come up there's more advertisers that's there and then YouTube's been really really active of trying to bring uh short form creators more money and and so I applaud them for that because no other platform is really doing that

um they're just not um and so uh how do you approach long form because you have a lot of views you have an audience that's used to the short fast-paced 30 seconds or less type of content um how do you how do you approach long form yeah that also reminded me me um just about the difference in shelf life of content on platforms the content that you're posting on YouTube whether it is shorts or definitely long

form it lives on it continues to get views it continues to get Revenue whereas on other platforms you kind of have two two good weeks of that content getting views and then it's dead and no one's ever going to see it again and that's also why I love YouTube and I gravitate toward YouTube and that's what brought me to long form as well like I said I watched long for form growing up and that was always

the goal for me but short form seemed easier at the time and I did build my audience in my community Through short form so I had to think how can I bring them over to long form and YouTube coming out with the link to long form feature has been super beneficial so now I will definitely prioritize related shorts and try and do at least three related shorts per long form so it will kind of be a

piece of the long form it's not clipped down that that doesn't do well for my channel maybe for other people it would but it's an organic native to shorts filmed video and then at the end really quick it will be like you know if you want to see more of this click this link here and that's worked a lot and I think also taking the concepts that have done well in shorts and posting them on long

form as well and just really making them aware that I do long form content and training them to check every Saturday at a certain time I think having that consistency is super important especially as someone that is just getting into it so that your viewers know when to look for it yep and um establishing that data relationship as well which you taught me has been really beneficial and and within those buckets to get them not only

watching that new video but also going back and watching some of your older content as well yeah um so like I I do applaud YouTube once again um when shorts came out it was like awkward and clunky and you know it it didn't do what it was intended to do and in YouTube's defense the platform is so massive um and they have to take it slow and they have to you know do tests you know um

to before they can kind of validate and scale it across but the I I believe the traffic issue uh like I said I just noticed a huge difference um you know about about a year and three or four months ago um and and it just it felt like uh traffic was being uh moved from short form to long form and from long form to short form there was kind of like that that that tie and because

I just it just got smarter uh and my feed got got better um and so when I started to dig into the data this is you know how you know how I nerd out girl like I I get into the data right I just noticed that uh there was a a correlation tie um between titling the same in shorts and having not even not even uh linking it to the long form video but just titling where

viewership on the shorts would actually uh increase the probability of something showing up on the YouTube homepage not as suggested videos but the homepage and I I noticed that that was happening more frequently and and then also um when they added the link it was like creating more of a push and so you kind of seen an inest of traffic as as people would watch the videos are like oh very curious and they're going into uh

longer form content and so um like Kudos uh to YouTube because I think they just crack the code on something very difficult and then I think uh it's going to do it in reverse too so I think it's like I think short form creators is going to benefit on long form and I think long form creators going to benefit on short form um but I think there is value in it and I I found that a

lot of creators that do long form right now that try to do shorts they just use it as like a subscription play like hey subscribe to me and they just do one little moment yeah and it and it just kind of fills off I I ain't gonna lie I mean some of it's super cringe I'm like why why' you even do that you know I don't get it it has nothing to do with your long form

brand so how do you actually protect your brand from like what you've developed uh on all platforms and on the long form how how are you protecting that yeah it's definitely something that I'm still trying to figure out especially now that there are features like the linking to long form because I don't want all of my shorts to turn into promos for long form so I'm still experimenting with the like how how many what percentage of

them are going to be related to long form versus organic to shorts because I did build that audience there and I want to make sure it doesn't turn into constant promotions and selling them stuff um I'm also super selective with uh brand Partnerships that I take on I want to make sure that they're Brands I believe in and uh mesh well with my brand and nothing that would be a sellout to my audience at all um

I think that helps protect it a lot and um just still reading through those comments and replying no matter the size and how many there are I'm always trying to scroll through and acknowledge them yeah so I'm GNA I'm going to click on um your your channel real quick and um it's going to come up I'm going to just go ahead and uh let's do this one right here because I I wanna I want to do

here real quick and I want to go through the comments real quick because it's like okay this this is something that most people don't do and I want them you know to do more of this you know and and it's just really understanding you know um uh the viewer so the the first one that I that I see right out of the gate is is your preppy era you know it's kind of leaning to the edit

from there but it's like that whenever I say a whole bunch of Thumbs Up and a whole bunch of replies I need to go through the replies I need to understand who these people are by you know based of their replies and then um I like to do uh she did them dirty with those photos and her uh her photo Perfection she slays she's iconic um I love stuff like this and I love stuff especially when

they time code it um you know it it's just like this is one of your ju toos moments right um his therapist and dating coach got me dying right and and yet they validate it and so when when I um and and you know this and I I just want to help the viewers understand this too but when when I go through this I'm just trying to understand are they finding the content valuable because all I

can see is the view count the retention but where the value is and when they do these call outs and then people kind of um you know start contributing to the thread and um on long form um as you're well aware um it it's it's it's a lot harder than short form it's like oh my gosh uh to keep someone retained for 15 minutes versus 30 seconds is completely different um and then two what would be

your goal what would be your takeaway when you're doing long form besides getting them to laugh for sure but what what what else what else are you trying to do as you're coming up with your ideas for the long form yeah I mean I think um the amount of time being spent with the Creator directly correlates to the strength of the relationship with the viewer and that's why like short primary creators don't have as strong of

a community generally as long form creators and long form creators maybe don't have as strong of an audience is streamers so that was a big part of the reason why why long form was I just felt like I could spend more time with my community because like you said it's not 30 seconds you know it could be like a 15 minute video and I have for sure seen a lift in the dedication of my viewers and

them coming back and buying my products and just being more invested in me as a person and as a Creator yeah so um I um I love it um and and I think that um the predictability um is the most important thing for the viewer on the long form is like you have to be completely predictable and consistent in that predictability so if you post once a week you have to post once a week um you

know and if you post uh at the same time that's even better it's like oh so and so Sydney's on that's great I'm gon to go to it if you post uh you know every other week then you got to be you know predictable in that as well right um the the next thing would be is taking cues and this is where I think there's a lot of great creators out there um I think Ryan Tran's

amazing Creator that's amazing Storyteller um and and he's able to like bring in context of who he is as a person in ways that you're like oh I'm like that or oh I know someone like that and he's able to do that over and over and over again um and then and then two uh there's like these reoccurring bits that it's the same same type of thing and you just know that that's kind of his personality

trait when when I watch your content is your like I said you're predictably unpredictable but you have your bits like like I I can like knowing you I know kind of where it's going to go just based on you know me being a viewer but also just just kind of seeing a little bit of a head but could you talk about in your content creation because you're already thinking long form about the viewer you're thinking about

how do I hook them in and the payoff you're thinking about that in in depth um but let's talk about the bits because you probably pepper more bits in it than most creators would think to ever do in content yeah I I just like to do as many bits as possible and then look at what's timestamped or where the spikes and the graph are to see what landed because I know what I think is funny but

that's not necessarily funny to the viewer so I would rather like put 10 jokes out there and have only like five of them land and then I take those and make those the reoccurring bits so it's still part of the reoccurring bits as well as testing like there's there's a balance to the bits as well yeah something that is a reoccurring bit for me is my cat boots they love him I was I did a live

stream one time and the top comment was like show us boots or I'm leaving and I was like oh okay well then I guess I need boots to be in my content all the time so every time I will literally just hold him up randomly at some point in the video and just say boots moment and that's it and then they'll Tim stamp when the boots moment is and that's like a reoccurring thing that we do

or I had an empty shelf behind me and Boots was sitting on it for the entire video and I didn't acknowledge it at all so that was a good bit so I'm just always trying to hide boots places and they like that they think that's funny so again it's just like knowing what's funny for your viewer and thinking how can I you know bring this back but also make it new and as well as I I

do a lot of collaborations with my friends that are YouTubers and I think the viewers love to be a part of a friend group as well so I'll randomly like call one of my friends that's a YouTuber and get their reaction to me being a zombie just randomly in the video and that always gets them super excited um and so I think that sort of predictability does really well yeah and I would say uh I love

the bits by the way and then I love the ones that are like Easter eggs that you never really call out you know but they're always there um I I think it's great um the I I think the key to it though is just knowing the right uh you know pacing and knowing when to insert um and that's where I feel like you're a master at that um I feel like and and maybe this is your

theater background I I don't know but it's just like you you hit it right at the the the the correct time um and you don't you don't um take two m too much time for the bit it just is what it is you want to kind of cover that a little bit of how you process that yeah no the timing is everything because it's it's not funny if well number one if you're at a 100 the

whole time nothing is going to stand out to you so you have to take them on a journey of like bringing the energy down a little bit so then when you do Chuck the blush at the wall and it shatters then it's more exciting for them yeah so you have to like bring bring it up and down you can't keep it at 100 like hey guys we're doing this today the whole time or that will be

crazy just so I I I let the anticipation build a little bit of like she's definitely been calm for quite a while now something's probably going to happen and then that's when a bit would happen so I I try to Pace them out with what feels natural to me and not just constant bit after bit after bit because then it does lose its Sparkle so it's like you don't want to be over overdoing it so finding

that balance is is really important yeah yeah and I think I think once you can start validating through the analytics which YouTube is great to give us the analytics and know oh here's some Peaks and here's some valleys uh and you can see it's corresponding with some time codes um but I I want everyone to realize too sometimes uh and this is what I call your bits was what I would call memeable moments it's like they're

memes their way to communicate is something that they would share um and and you're age group that you're going after I guarantee you they're sharing that time code with their friends so it goes right to that moment and that's one of the reasons besides rewinding that they're actually engaging with that um and so uh you know when when I try to help a Creator I'm like okay what's the hook what's the setup You Know What's the

storyline your ABC story lines um and then what is literally the sharable moment um and with you it you you'll have one climactic uh share moment it's just going to happen right but I found uh when I saw your data uh the payoff sometimes is even uh not as high as some of these these bits these bits just just go through oh yeah yeah yeah um does that give you like Insight of what you should do

as your main payoff or is that more going back to oh okay that just works and I'll just know that this a bit that I can do maybe you know do it differently how does that how do you process that yeah I mean when I see a huge spike in the graph obviously I'm like what what happened here and why did they rewatch this what like what's the reason here and is that something that I can

take into the actual payoff of the whole video and I think something that the graph also tells me is like how often should I be doing these bits or these re-engagement points and I would say there's like a mini Spike every like maybe minute or two yeah in my graphs um and some of them bigger than others so some of them are like mini re-engagement points and other ones are like whoa this is bigger than the

actual payoff at the end of the video um so yeah I guess that that could inform that the end of the video should kind of take that as well but yeah I don't know I like to keep them guessing a little bit but that's what I that's what I say that's your value prop like you're predictably but you're unpredictable and it's that unpredictable point Point um that um that is why they're coming back because you're like

oh you think it's going to go one way and it goes completely a different you know a different way um okay so uh there's so much um and uh one of the coolest things uh getting to know you is I just love the way you process I love the way you think about things um you're probably one of the more intentional creators I worked with because uh I think your artist touch is coming alive you know

in your creation but it's it's like I feel like it's shared through visual representation of um and then like that that's primary like L is more that's primary and then secondary is just that that punch um that sarcasm punch that you know that that uh that content and it just for me um huge fan of of what you do um and and my question for you is um have you ever thought about doing something even longer

form than just what you're currently doing is that something of your desires or you more just happy with where you're at where do you see you evolving um as a Creator because you're about ready to hit 10 million subscribers which congratulations on that thank you um and I know you could do this for a very long time but where do you see yourself evolving to yeah um I plan on doing this literally forever I'll be a

grandma turning myself into a zombie if that's what it takes like if there people that still want to see it I will still do it um but where I see it evolving I I love what I'm doing I would love to make even higher produced series as well that would live on YouTube potentially a podcast would be great so there's a lot of things in the works but I would always want to be in the YouTube

world I I I tried to Branch out I did you know some acting some modeling some of this but YouTube's always been what I loved and I found my way back and I I know that's where I will always be yeah and what what I would say and the reason why I positioned it is because as you're looking to uh take some of your audience from shorts into the long form and as you're developing the long

form audience it's it's that value uh of just being you um like U and that's what I love the most about you just you're authentically you who you see is who you see like is there's no no performance-based well I mean don't give me you do perform you know how to tell good jokes but I'm just saying it's just like that's just you you know I just you're fun to be around and I what what I

would love to see is something as a creator that you're thinking about hey what if there's like a safe space for people like you and me and you know it's just here's that safe space what type of content would they really love and um you know whether whether it's a feature or or some type of documentary or something that can lead into it I just I think um it's it's interesting and I think to you can

like if you have it kind of seated in your mind it's easier to see opportunities that would make sense um I don't know if I could talk about this but I'm going to say it but um like I'm gonna probably in trouble but I got a call from like Zack King and he's planning on doing a feature and it's like that's really cool and here he has a short form Creator amazing yeah and it's it's like

something that spawned on and I can't give you the particulars of it um but it is probably one of the coolest ideas uh that I heard and and the way that they're doing it and so on and so forth is is fantastic and so for me um as we we see Mr Beast doing you know Beast games on Amazon I I you know not saying that YouTube um isn't beneficial for Mr Beast or creators like you

or I uh but I'm just saying is there's different audiences in different places too you know and how do we reach out to them and do it right and I think it's all having a bigger plan you know I think right now it's just like more establishing yourself uh in long form where it's very consistent on the viewership and the Loyalty um and then probably even branching out to other languages I don't know are you doing

multilanguage yeah yeah we just launched the uh the Spanish ones on my top I think like 20 long forms yeah um so uh uh Renee Richie and Todd bupre just did uh an interview uh on the creater Insider Channel talking about multilanguage audio um and and the cool thing about it was it says oh do the vast majority of your library like anything that's getting views like that's active do it in that language and then you'll

have it'll it'll spread faster on it um which makes a lot of sense on that as well so right well uh very good um so uh we're we're uh you know definitely over an hour and I just wanted to ask you a question uh and I wanted to get a live reaction from you CU I normally would ask you in person but I know you a little well but would you be willing to share your insights

at vidsummit would you go on stage and actually share that's the wrong date on that one but would you be a speaker at vidsummit I would love to I've wanted to speak at vidsummit ever since I went for the first time oh my gosh yes yes um I am super excited um about that and and the reason why is um I think there's so much that you can offer you you've offered people here right and uh

for those that don't know I put a conference on I'm gonna I'm gonna show you I thought I had the lower third but it was like last year's lower third um but I put a conference on every year called vid Summit let me see if I can um share my screen maybe maybe yes nope wrong one here we go there we go um and this year it is October 7 7th through the 9th it's going to

be in Dallas and we're going to just have the biggest uh creators on the planet including Sydney which she'll be well over uh probably 20 million subscribers by then um and it is just one of the most fantastic events out there it's made uh for creators helping creators um and there's a lot of value that I know that you brought people here today but also at vidsummit so um I will give you all the details on

that but thank you so much for for doing I hope you I hope that you really want to do this yes I'm so excited and like vid Summit is almost it's like my favorite event that I've been to everyone that attends is so sweet and I've met so many amazing creators that I'm now friends with and we were able to connect through vidsummit and I truly feel like it is the most valuable convention conference to attend

like yeah there's no fluff it's all good stuff that you're going to learn there yeah well very good so let's do this uh now that she's coming to vidsummit um really excited about that if you have a question for uh for our live stream right now go ahead and put in the comments we're going to just take a few from here and um I want to ask you a question why they're uh getting ready to type

all those questions in okay um what what uh when you are demotivated or you know just don't fill it what do you do to recharge your creativity like what what's some some of the things that you do I put all the screens down for sure because I think that's the most draining thing your you're getting fed so many different things like just I go sit outside I get some fresh air I go somewhere quiet or I'll

play with my cat just trying to really slow things down and like I'll open a book you know like a real live book and just getting away from the screens is so helpful yeah yeah I think um uh I I do the same thing I have to recharge it's like um you know if the screens are open you know there's a lot of lot of things going on all at once but I I definitely need to

recharge and um I I like to just kind of put my phone away and just go hang out with my family or or or go on vacation and just never check email like that's probably the best that I love to do I know everybody hates it but I'm like ah it's for my mental health right me too that's my favorite thing to do yeah very good okay so we have a question uh right here coming in

it's a little small let me see if I can get it bigger there we go um and let me go here uh put it down right there there we go sorry says Hey darl Milan from the Netherlands in YouTube retention analytics what does the compare to other option do for comparing videos of same length Niche or even ideas so first off I I want you to know um that my son this week um he uh uh

just kind of it's kind of a tradition our family is to kind of put our life on hold and go be a missionary somewhere for two years and he just he actually got a sign to the Netherlands like that's where he's going so my son's going to the Netherlands for two years gonna have to have to learn some some Dutch and uh Belgium area uh which is great so um for this um I I look at

the analytics I like to compare and contrast to understand audiences so see if it's the same audience I also like to see traffic sources to see which traffic source is coming in sometimes it might not be the same that gives me like viewer intent like if I know the traffic source and the audience I kind of start to understand the audience a little bit deeper um outside of that I like to use it for Revenue too

I want to see which ones bring in revenue and then I also want to look at the device type the device type is probably the most underutilized area of the advanced mode um but I like to see the device type because usually the the the videos that actually make more money on the same amount of views um that have a longer retention on some of the views is is probably being consumed by TV um and and

TV took over or YouTube took over TV back in May where it's the number one you know most consumed uh you know thing on TV and and so that that alone you'll you'll notice maybe a couple extra minutes um for retention because there's not a lot of lot of things there so I I like to compare uh buckets I like to compare uh shorts versus long I like to compare um High performing videos low performing videos

but I like it through the lens of where are the viewers coming from uh what what are they watching it on and then and then two the impact of of the content um what about what about you s are you are you nerding out on this advanced mode stuff oh yeah for sure I mean everything you just said and because you're the one that taught me how to do it so like yeah same yep very very

good let's take a couple other ones um so here is another one so hopefully oh there we go uh do buckets need to have the exact same wording formula for each video example how I fill in the blank using this tool I'll take that one I guess um so generally I like to keep the structure of the video title um and I like to have the fill-in the blank to be what it's about so like in

in like if I tried every uh Sephora makeup you know I I would want to have like I tried as the bucket type and then Sephora makeup would just be Sephora because there's other brands that you could put into that yep and makeup you know in one day or in eight hours or whatever that is then then that's kind of the format of it so the fill-in the blank would be the product in that case um

and then there's other ways to do it too like the more that you can keep like we're we're not um okay we're not making content for the algorithm I just want to make it clear right however that being said there is a Association right so if you have certain keywords that that some viewer responded to and they engage with it they're going to be more apt to click on those keywords you know and if they liked

a specific video oh I love this I wish you should do that and you notice that she has another makeup brand over here doing the exact same thing they're GNA click on it I mean that's kind of the rabbit hole effect that happens on YouTube for sure it also it makes it easier as a Creator brainstorming as well when you do have those very obvious blanks to fill in like I bought every Beauty Gadget from Teemu

Tik Tok shop you know Amazon and you can want to come in really small little packages like yeah no I mean the teu ones are scary they are scary and I do have a bag of them sitting in my studio right now because that's a video I'm filming soon okay that would be good I I think it would be funny if they trick- or treat next year for you and you're all made up and then you're

handing out t-u makeup that would be a banger video come on now that would be a banger concept and I'm gonna have to remember that one it's October oh I just I love coming up with content this is so great okay um let's see um here here's a great little thing from uh playing the mom game I'm tuning in my kids both say oh I know her she does makeup videos so say hi to them hello

thank you guys for watching my content yeah I love it I love it okay um let me see here uh Tyler Tyler the creative I love your advice and taking uh taking on the pressure what was the key thing you learn to help you become more efficient quick at the editing process of your videos I think just editing a lot of videos and you you figure out the quickest ways to do them and also the quickest

ways to film them as well like I used to just set my phone down for short form and just record and I would have so much footage to go through so knowing what you're saying stop it and then if it wasn't good delete it right then your editing self will thank you later yeah that is something that made my editing process a lot quicker and just learning your way around the software yeah I think I think

it's two things so um I like to work with my clients and my students it's like let's do all the pre-production up front and let's make sure that we shoot what we plan to shoot just so you have a safety right and in the moment and I would say this more for Sydney than anybody else but in the moment you might have a hairbrain idea that is something great that you need to do still capture the

first thing and then you capture the other one and then you have two different yeah you have two different options right um and you never know like this is what I always found I never know how it's going to perform until I see it in the edit so you know um you you can go back and play it like she said and then delete if it doesn't work and redo or whatever you need to uh but

for me I just want to be more intentional that I know exactly what I'm shooting and then I'm not just having the camera go longer than it should uh because that will save a ton of time and then um there was a moment that um I I want to share this moment because I think this is really important but there's a moment that these YouTubers came in uh to do a competition with Mr Beast and they

were just all talking over here and the Mr Beast was like uh prepping for another video and I look over there and they were just excited to be in B Studio and all this other stuff and they weren't seeing what was going on and I went over there and I says you guys are the most idiotic people I've ever met and like excuse me I'm like here you have one of the best creators on the platform

and you don't even see what he's doing right now you just think that they're setting up for a video but he is literally editing the video in his head right now of trying to to visualize every little detail before they shoot the camera like why aren't you over there watching him do it and we literally just changed part of the video because it didn't make sense in his head and that's like the the best typ type

of creation like for me is like and and I know you do that too it's like you know you have your Preparatory thing then you're like oh wait I'm here it we planned this a little bit uh a while ago and now that I'm here that doesn't make sense we need to move this around a littleit right so that's great question um let me do a couple more questions here this is from Evan Wilson is there

any way to re-engage short subscribers to reach them effectively with your long form have a Channel with 2000k congratulations on that but got them off of shorts not seeing them cross over too long so what advice do you have for Evan on that I would definitely say stay consistent with your long form and build that Content Library because the second you have one hit with that shorts audience they're going to go back and watch the rest

of your library so that's something that helped me a lot and just really make them aware that you are creating long form content that was the most important thing for me cuz I'm like I know that my shorts audience supports me and I know that if I can get them to watch one of these long forms they will like it and they'll watch the rest it's just getting them over there to watch one so I think

like post on your community tab post related shorts use the linking feature just make them aware that you're creating long form as well yeah the linking feature is one of the most underrated I I would definitely do that and then make sure that you have that title correlation if it is similar to to what that is um but yeah like Sydney knocked it out of the park on that one okay Caleb asked this question um this

is a very uh frequent question I I get asked a lot and I'll have you answer this one but if your YouTube channel was deleted and you had to start from zero how would you do it oh this is a good one um how would I do it I would definitely start with shorts because that's easier to reach more people faster because you can cast a and produce them quicker I would post as many videos as

possible when I was just starting short form content I was posting five videos a day because then the likelihood of one of those videos going viral is a lot higher if you're putting out five a day than one a day so I would post as much content as possible um I would scroll a lot on platforms and see what's trending because as a new Creator Trends are a great a great way to find an audience for

something that is super popping on the platform at the time whether that is a trending audio or a trending format I would definitely work those in so I would say like at least one one or two of those five should be Trends yeah a day would be would be great as well and then grow that and then link them to long form yeah and I I I would not disagree with what she said I first would

cry I I'm not going to lie if YouTube was deleted and I'm like oh all the hard work I've had that happen before um and and then I'm like okay then I'd be determine okay I'm going to make the most Banger video of all time and I'm gonna literally say hey wait I already made the most Banger video of all time it just got deleted I'm going to go ahead and and use that same video and

what did I learn from it uh well I realized that maybe I could cut it a little bit differently or there might be something that I can go there that those are the First videos that i' upload now that being said I know that that wasn't necessar the question because you're like hey if you're starting from zero how would you approach it um but that's what I would do in that scenario is is do it that

way because you're already have the content it's it should be on your computer don't ever delete anything get backup servers and stuff like that and then and then you're always able to repurpose or re reuse content uh but in the case of starting fresh I would say it's more about like what type of audience do you want to go after who who do they who do they watch right now is it the similar to the audience

that I just had or is it an audience of where I would like to go and then I would actually spend some time maybe a day or two just seeing what type of contents out there that's engaging with that type of audience and then I would go through those comments and realize oh maybe there's a video I can do that will be similar to one of those videos that I saw and make it mine like how

do I make it mine what's that other X Factor that would be mine is it something with my own personality or something that I can do here or something that would be trending um I'd also look at times of the year like if I was leading into the Super Bowl if there was something that was relevant like the Super Bowl that could get more visibility just because of the nature of the content I'd be thinking about

that too but I'd be super intentional um I probably wouldn't look for Perfection right out of the gate unless I knew exactly my plan like I already had like two months worth of content ready to go to upload and then I would just stick to my plan um and uh that that's basically what I do and in fact that gold play button right there at the top the right let's see right there um I got in

28 days and it wasn't short form content it was long but I knew exactly the audience I was going after um I knew exactly the content that I was gonna uh tackle and I had four months worth of content ready to post and I was going to put it all at once I needed to keep my Cadence on it I just started with three videos first and then after that just kept a specific Cadence and it

just blew up uh and one of the reasons why I got to the front page and read it um you know and if you get to front PR it's just lot of great eyeballs on that but love love the question there okay you okay if we do two more questions yeah I may have to jump back over to my laptop let me try hey look at that there we go okay there we all right we're back

look at this okay uh let's just do two more questions and um let's see here let me see if I can get it there's one if I'm a new Creator what growth strategy would be better collabing with a creator with relative similar subs and numbers or go for one big collab with a partner with a huge subbase I would say probably similar size to you is the most beneficial and I think collabs are so much fun

so I was I've always done a lot whether that's like virtual collab or anything like that I think having a community of other similar sized creators is very beneficial whether you can like bounce ideas off of them brainstorm with them have them be a character in your content I think collabs are really great yeah I'm um I'm kind of indifferent on collabs um I I think collabs are very um effective for great content but if you

think that you're going to earn somebody's audience from somebody else's audience you still have to earn your own audience and so I think the thing for me is if it makes sense to bring people into your content and and have it maybe come alive a little bit differently and it's going to bring more value then yes um if you think that you're going to hold out for the big collab moment and the push it's never going

to be what you think it's going to be uh but if it's going to be fun and you're going to have a great energy and it's something that you look forward to and it's a fun thing great just don't expect that you're G to get a ton of uh subscribers out of it what you want to do is just say hey this is great content if I can do this consistently then I can earn my own

audience and so that's something that I look at um very very specifically um okay so this is the last question um darl and Sydney what are your thoughts on starting a second Channel even when you're just starting out the main purpose is keeping the second interest from being mixed with the main Channel what's your what's your thoughts on that Sydney I think starting a second Channel too early in my personal opinion would not have worked for

me I feel like you really need to be comfortable and confident in your format and your Cadence and your style on one channel before you're trying to split your interest I think it would have been more confusing to me also than to sort my ideas into is that this Channel or is it this channel so right now all of my stuffs living on one channel but I've definitely tossed around the idea of a second Channel as

well or potentially a second Channel where like a podcast would live podcast definitely definitely pod on a second Channel but starting too early I would say no yeah I I would say this um I would never waste energy on two things at once if you're trying to to do something good you need all your energy and focus and on one and as you're able to develop an audience and get them to know love and trust you

then there's a great opportunity to go into that other audience in fact one of uh the students that uh is part of my group coaching did a presentation at vid suum as one of the best presentations I've seen on the subject um and his name is John mlei if you go look on YouTube he has John mlei and then he started a year ago John uh is John Mali unscrewed and it's two different typ of content

is it actually has two different types of audiences um and ultimately uh that channel uh come uh last uh last year about third quarter fourth quarter was making more money than the main Channel and it was about an eighth amount of time to make the content um and it just like he could do make more content it was easier he had the system down it didn't take away the the purpose of the other channel because he

is well established uh but it's just a different type of fill I can tell you it had never worked um if he would have done that premature because he he would have said oh we need to come over on this new channel and then he'd neglect the other channel and then both of them would just not perform it just that's just what it is and you have to be able to develop processes and systems if you're

already just struggling to make deadlines on one channel just try to imagine on two um I would rather be uh you know putting all my energy time energy and effort into making the best possible content and the best decisions on one channel and then once it hit hits the momentum and the momentum isn't the amount of views for me it's the right views which is returning viewers and that returning retention and if I can almost get

that where it was very predictable you know if I do if I do four video releases a month and uh my average view per viewer is six or seven views per viewer that I know that I have a really loyal audience then I I can start entertaining the idea um of doing it or there might be a different age group that I'd want to go after and then I'd make that content but I want everything to

be uh just clicking on all all cylinders before I'd even consider that at all so well Sydney thank you so much for uh doing this and you honestly uh I know I mentioned this before but I just I love hanging out with you and I love the way you process things and the value uh that you bring in my life uh you make me laugh uh a lot and I I love the quirkiness I think that's

what I love about Earth is like is like you get to know different people and the way they process and I just love the way you process life I love the way you process your content um and there's so much value um that you bring your community and so it's been an honor just to be a small um little help in your life you know and it's going to be an honor I know for me and

everyone else to have you speak at vids of this year so this will be great yeah thank you so much for having me and thank you for the opportunity to speak at vidsummit I'm so excited and thank you you for all the knowledge that you've taught me and helped with my channel like it means the world to me yeah any last advice for everybody just your last drop the mic moment if you have an idea just

do it don't let it marinate too long don't over plan it just act on it and do it if you have something you want to do do it right now you got it just go get it done get it done already yeah now all right guys thank you so much uh thank you for coming on I'm trying to do these live streams more frequently I um I've committed this year I don't know if you noticed I've

done quite a few live streams uh but go ahead and find out if you have not read my book uh the Youtube formulas there's a link in the bio and vidsummit and group coaching all that fun stuff and my goal is really to help you see these nuggets uh from content creators like Sydney that will help you on your journey to create amazing content so guys thank you so much and we'll see you on the next

one thanks everybody bye