YouTube Pays $38 for 1M Shorts Views?
45sReveals shocking low earnings from a viral short, sparking curiosity and debate.
▶ Play ClipAI Summary
The video breaks down real earnings from three YouTube videos, each with one million views, to compare Shorts, short-form, and long-form monetization. It reveals the RPM differences and explains why longer videos with strategic ad placement generate significantly more revenue.
Chapters
[00:00]
Shorts earnings are minimal
A 20-second Short with 1 million views earned $38, with an RPM of $0.08. Only 109,000 views were counted as 'interested'.
[00:31]
Long-form videos pay more
A 1.5-minute long-form video with 1 million views earned $759, with an RPM of $0.71. Ads at the beginning and end boost revenue.
[00:46]
Longer videos with more ads earn the most
An 8-minute video with 1 million views earned $1,636, with an RPM of $1.20. Placing ads every minute increased ad impressions and revenue.
[01:10]
Format choice matters
The creator recommends choosing a format based on your goals and notes that they earn well from all three formats.
Study Flashcards (8)
How much did the 20-second Short earn with 1 million views?
easy
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How much did the 20-second Short earn with 1 million views?
easy
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$38
What was the RPM for the Short?
medium
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What was the RPM for the Short?
medium
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$0.08
How many views were counted as 'interested' for the Short?
medium
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How many views were counted as 'interested' for the Short?
medium
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Only 109,000 views were counted as 'interested'.
00:16
How much did the 1.5-minute long-form video earn with 1 million views?
easy
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How much did the 1.5-minute long-form video earn with 1 million views?
easy
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$759
00:31
What was the RPM for the 1.5-minute video?
medium
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What was the RPM for the 1.5-minute video?
medium
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$0.71
00:31
How much did the 8-minute video earn with 1 million views?
easy
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How much did the 8-minute video earn with 1 million views?
easy
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$1,636
00:46
What was the RPM for the 8-minute video?
medium
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What was the RPM for the 8-minute video?
medium
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$1.20
00:46
Why did the 8-minute video earn more?
hard
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Why did the 8-minute video earn more?
hard
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He placed ads every minute.
00:58
💡 Key Takeaways
📊
Shorts RPM is tiny
Reveals the stark difference in earnings between Shorts and long-form content.
🔧
Ad placement strategy
Shows a practical way to boost RPM by placing ads every minute.
00:58
💡
Format diversification
Suggests a balanced approach to content strategy for creators.
01:10Full Transcript
[00:00] сколько реально платит зарубежный youtube за 1 миллион просмотров вот мой шорт который набрал миллион просмотров идет он 20 секунд с него подписалось 309 человек и заработал он 38 долларов на шортах всегда маленький rpm тут он всего 008 и надо понимать то что за шорты
[00:16] засчитываются только заинтересованные просмотры тут их засчитала 109000 вот такой же ролик который набрал миллион просмотров перейдем в аналитику и видим то что вот на нем миллион просмотров это длинное видео которое идет полторы минуты него подписал 2200 человек и заработала она 759
[00:31] долларов почему заработок больше все дело в том что это длинное видео она идет полторы минуты а значит реклама в начале и в конце и рпм у него целых 0 71 долларов платит youtube за длинные видео за все просмотры не так как шанс а теперь давайте посмотрим о недавний ролик он идет 8
[00:46] минут на нем также миллион просмотров и расчетный доход у этого видео 1636 долларов почему именно Именно у этого видео такой большой доход. Во-первых, RPM. Доллар двадцать. Больше, чем у прошлого.
[00:58] Во-вторых, я расставил рекламу на каждую минуту. Значит, YouTube больше показал рекламы, больше заработал и больше заплатил мне. Чем длиннее ролик, тем больше RPM. Решайте, какой формат для вас подходит. Шорт, короткие видео или длинные видео. Я, например, зарабатываю с каждого из этих форматов
[01:10] хорошие деньги.
