How the Twitch Algorithm Works: Essential for Growing Your Channel

[00:02] we'll find several videos talking about how to grow on Twitch, how to get followers, and everything else. But if we think about a secret formula to grow our channel, it's important to understand how

[00:14] Twitch works, how the platform works. So today we're going to talk about five extremely important aspects of the platform that will certainly help you understand how it works and define your own

[00:26] it works and define your own growth strategies. And I'm Edmarques, a content creator, and we're going to

[00:39] extremely important for you to know about Twitch and its algorithm. The first thing that not only Twitch but all social networks and companies in general follow is that they want the audience to spend as much

[00:54] time as possible consuming their content. That is, Twitch, Facebook, YouTube, all these platforms will do their best to make the audience spend as much time as possible consuming content within these

[01:09] you need to understand not only the audience, but what they consume, what type of control they prefer, what they spend more time on, what... They have an interest in what they've already looked at, have n't seen, but they might be interested in

[01:22] watching, as well as the content created by the creators. So, if it's a gamer, what kind of game does the person play, how long do they play, what time are they usually online? It's an alarm from another category. What is their

[01:34] orally during that time? And to collect all the information to works, both the audience and the content created, it will use something called an algorithm. And the algorithm is nothing more than a

[01:49] computer program that constantly collects information about the audience and the content being created within each platform. And from the content creator's side, one of the best ways to show the

[02:01] algorithm what you do, what your content is about, is to write. So, you use your water to write about what your content is about, the part about the panels, right? So, try to use as much

[02:14] text as possible in that area, don't put panels that have images with things written on them, in short, take advantage of all possible spaces where you can put information so that the algorithm understands who you are and what you do. But of

[02:28] any old way and putting loose words there is important. Yes, it's important that you include keywords that identify your content, but at the same time, write in a human way, that is, converse with your audience while also

[02:42] conversing with the algorithm. Now that we understand how the main part of the algorithm works, let's understand important to recommend your content to other people. Each

[02:55] platform, each social network, will have certain elements that it prioritizes for ranking content and who it will recommend it to. Which one will have preference in recommending content to the public? In the case of

[03:07] Twitter, one of the things the platform gives the most relevance to, the most importance it gives, is the participation of people in the chat. That is, the more people you have participating in your chat and interacting with you, talking to

[03:20] other people, typing commands, etc., the more the platform understands that etc., the more the platform understands that this is one thing. Twitch's eagerness

[03:36] within the platform is another point that shows the importance we've been talking about. This channel has been discussing programming for a while now, right? Planning your content and making it as interactive as possible is extremely

[03:50] important. It's crucial to control it in a way that encourages maximum participation. This means that simply turning on the camera, starting a live stream, and playing in front of your PC the

[04:02] same way you would on your living room couch isn't necessarily going to work. But I understand that sometimes, there are few people in the chat, or even zero, people feel a little

[04:14] uncomfortable talking to themselves. Above, I did where we talked a lot about how you can overcome this barrier and start creating content even when you have no one

[04:28] participating in your live stream. Participation, as from two people onwards. So, if you have two people in your chat and they're not participating, then neither of them are interacting with you. The algorithm understands this as

[04:42] course, the algorithm isn't stupid; it won't only count people. Two people, and Let's put it in front of Alanzoka's live stream, which will have sixty percent important that you have no audience; you delete people, and the more people

[04:57] you have there and the more people are participating, the better Twitter will a third point that is extremely important to emphasize here: despite all the changes we've made and trying to recommend more channels,

[05:12] specific tab there to recommend small channels), the "Discover skills" feature in the suite is still zero. The "Discover skills" feature is an English-language feature because I can't find anything good in Portuguese that defines

[05:26] the type of thing we're talking about here in the way I want to define it. What I mean is how much the feature helps beginner content creators who are just starting out to be discovered by other people who are

[05:40] understanding the previous point about participation, before anything else, we even asked people to participate in our channel. So this ends up being the most difficult part, especially for those who are starting out on the platform, which has

[05:53] zero "Discover skills"—it's even a bit of a tongue twister here, but okay, but it's... Of course, we have ways to get around this, but let me here on the channel and you liked it, and you want to become a professional streamer and contribute

[06:08] to the professionalization of the Brazilian market, don't forget to subscribe to the so you don't miss anything you were watching here, okay? Up to now, the best way we have to deal with this problem, as we just

[06:22] mentioned, is to create content and promote our live stream on other platforms, on other social networks. So, use our Instagram, Twitter, Facebook, YouTube. I'll even leave a link above to

[06:36] a video where I talk specifically about how you can create content for YouTube to help promote your live stream. So, after you watch this video, click there and check it out because there's a lot of information that will certainly

[06:50] help you reach more people and attract more audience to your live stream, okay? And one of the main reasons why we say to the extremes to create content on YouTube is because the owner of this platform is Google, and Google,

[07:02] if you didn't know, is the most used search engine in the world, and most used search engine in the world, and YouTube is in second place, and it's very common. Twitch but any other social network, buy data from Google. So it's common,

[07:17] start watching a clip from a certain streamer, when you go to Twitch, the platform recommends the live stream of that streamer you were watching on YouTube. That's what the algorithm does: collect data and information. So if

[07:31] you're watching a certain streamer on YouTube, when you get to Twitch, it already understands, it already knows that you might be interested in the content of the streamer that's live at that moment. Remember that thing about

[07:44] on the platform as long as possible? So if it recommends something that it has already noticed you like, that you're interested in, there's a greater chance you'll stay longer on the platform. You see the game, you're starting to understand how things

[07:56] other. That's why it's extremely important that you create content on other platforms, not only to reach more people and promote your live stream, but also for the algorithm to understand who you are, what

[08:10] content you create, and recommend you when people arrive on Twitch, even taking advantage of this space. I also stream on Twitch. Twitch is down here, the link will be there, follow me there, I'd love to see you

[08:22] on my live stream, okay? And the last point we noticed is the issue of location. For example, if you're an extreme streamer who speaks English and you choose the extreme streamer who speaks English and you choose the language, you won't be

[08:35] recommended more than an American who is in the United States. To give an example, let's suppose we have someone here who speaks English and they're in the United States, and we have two streamers here, both also English,

[08:47] one is in Brazil and the other is in the United States. Twitter will give in the United States because it understands that they are closer to each other and therefore have a greater relationship and a greater chance that people will consume the

[09:00] content of these streamers because they have a greater possibility of creating a greater identity, not only because of the language but also because of common interests. They think they live, right? Relationships? They have in common because you understand that in the

[09:13] most important aspects of a live stream it 's not simply consuming the content but the relationship that people establish with each other, and in Brazil, which is a country of continental dimensions, there's no reason why this standard shouldn't be

[09:26] applied. The same logic applies if you have a person in São Paulo and two streamers playing the same game with similar content, one in São Paulo and the other in Rio Grande do Sul. The streamer will likely prefer to recommend

[09:39] this aspect, you need to explore something I see as very underutilized on Twitter: the regional aspect. Bringing regional elements, cultural things, the place where you lived, the type of food,

[09:53] behavior, and everything else into your live streams. Of course, you have things like an accent, for identity for people with similar accents. But this is done unintentionally. There are other things you can use, and you really need to think

[10:08] strategically about what you're going to use in your live stream to create a relationship with your audience. Now, if you have any questions or suggestions, comment below. And if you liked this video, don't forget to like and share it with

[10:21] information. I'll also leave some more videos here for you to continue following the channel's content. So watch them! That's it, a hug and see you later!