How This Golf Channel Can 10x Their Revenue

There are so many things we can do on YouTube to really transform our online business. And ultimately, what I super excited today is we're going to really strategize with a channel to leverage every monetization outlets that we possibly can because I truly do believe that this channel right here that we're going to do a strategy for can 10x their business overnight. uh does it take too much when you actually understand what you're actually doing, the value

you're bringing, and ultimately how to convert that value where someone wants to pull out their credit card and pay for more and ultimately get a deeper relationship with you. So, uh if you are new to me, uh my name is Daryl Ees. Super excited to be here with you. I've been on YouTube since 2005 and I've generated over 140 billion video views on YouTube and I'm obsessed with it. I'm obsessed with more of the business side

than I am the audience development side. uh because there's so much opportunity we can when we really understand how to leverage the view to convert that view into a fan and then convert that fan into a community and that's what it's all about here on YouTube for me because that's where things are transforming and as you're aware AI is coming in uh full force in the entertainment uh and ultimately people are going to look for a

more authentic touch a human touch to this and so communities are really more important now than ever before when it comes to YouTube. So, if you are new to me, uh go ahead and hit that subscribe button, share this video with others. Uh ultimately, I want to help you be successful on YouTube. That's my whole goal. Now, um really excited for uh today's conversation. I actually have a student of mine who uh was a gamer. it

came on and um we we we helped him on his gaming channel and it was starting to succeed and and got a lot of momentum and then he picked up a hobby and this hobby turned into a passion and this passion has turned into content and really really excited to have Patrick on. Hey Patrick, how are you doing? >> Hey Darl, thanks for having me. Dude, I I'm really excited about this for a couple reasons because

I I remember when you got the idea for the channel and and kind of the the journey of it, but would you mind just taking a minute introducing yourself and then ultimately sharing uh your current channel that you're working on and and where you're at with that? >> Absolutely. Yeah. So, we met probably I don't know six, seven years ago. It's been a while. Um and I was in the gaming world. I did a channel called

Patty Cakes Gaming, which has been a lot of fun. But as you said, I I kind of picked up a re I'd say re-engaged with a hobby I had as a kid, which is golf. And I started uh my I I thought I was never going to play again, but my uncle talked me into getting out with him. And it was rough at first, but I I I got bit by the golf bug, and I was

obsessed. And I spent the next several months just looking at every YouTube video out there trying to get better. And in the process, I reconnected with my golf coach, Ed, who I worked with as a 10-year-old. and um we kind of re you know developed a relationship and I started taking lessons from him and I was telling him about this gaming YouTube stuff I was doing and he was like oh man that sounds so cool because

he had tried YouTube but he got like you know a you know maybe a hundred views on a video just didn't get a lot of success with it and so we kind of brainstormed the idea of doing a channel together and now two and a half years later we have the Golf Sensei which is our uh YouTube channel that we both co-own and it's been doing awesome and uh it's been really really fun to work on.

>> Yeah. No, this is this is great. And I I love uh when you're able to take elements that you learn from one niche and roll it over to the other. Um and and ultimately uh this channel right here I think represents a lot because like when you're starting to understand passion and you kind of lean into it then you're you're saying okay what are what are some fundamental principles that we can do in audience development

to really grow the audience um and really get people not only to watch but to engage. um what would you say you know in this journey uh were some easy takeaways that you were able to take from the gaming industry and bring it over to uh golf and then I and I want everyone to understand this um and this is really important um you know when when I teach my students I talk talk to them about

the business side more than anything else um and the reason why a lot of people look at numbers and they're like oh man you know how is he even doing anything on YouTube um and not see the full aspect and we're gonna kind of un unleash that and kind of pull back the curtain a little bit and have good conversation, but go ahead and and share that. >> Absolutely. So, first of all, to speak to the

uh the you know, parallels from gaming. I mean, this goes for every channel, but the just importance of the packaging, the title and the thumbnail, the video idea. I think that so many people just don't appreciate how important that is. And people are getting pretty savvy now. they understand. But I was able to take a lot of the packaging concepts I had for my gaming channel and directly make them into golf things. You we use a

lot of big bright colors, big u text, big images of golf things. And u I think that's something that, you know, right out of the gate we did pretty good with whereas a lot of other golf channels I see just that they have some work to do on the the packaging to get people to click in the first place. >> Yeah. When I when I go through it, I always like sort by most popular. And look

how simple this 30 years of golf knowledge in 57 minutes. It should be 58 minutes because it's 58 minutes there. But uh but but realistically you have a half a million views. It's a year uh uh a year old. Uh but the simplicity of that and would you say that this is still bringing in uh viewers? >> Oh yeah. There. That's one of our ones that still brings in viewers every day and people love that video

and we're probably getting close to redoing and making a new one because that one's been such a great one. So >> yeah, so um the the title of this strategy session is how this golf channel can 10x their revenue. Um and so for me, I always look at revenue when I start because that helps with the long-term sustainability of of a channel and then also the resources that could be applied uh outside of that. So, what

we're going to do is jump into the back end and and uh Patrick was was nice enough uh to allow us to look in there uh for your benefit. And I want you to really as a viewer really start understanding the concepts that we're what we're talking about and then also understanding the parameters that we're we're dealing with now. Uh starting a brand new channel um and anything under a year old uh is a brand new

channel. uh you're now moving into a new phase and this this phase is more of established channel from YouTube. If you if they YouTube sees you consistently uploading for a couple years uh they they start to kick on something and that is which is getting you uh to be more trusted and then when you're more trusted guess what happens Patrick >> from more revenue >> you get more revenue and you could have the same amount of

views and you're gonna get more revenue. So, let's kind of let's kind of dive in and just take a look at what's happening on on the channel itself. And um and then two, um let's go ahead and uh do this mode right here. Uh last seven days. Let's do the last 90 days is what I like to look at uh more than anything else. And for some reason, it's not updating. So, let me see if we

got kicked out because it has a tendency to do that every once in a while, especially when I'm logged into to multiple multiple uh you know, accounts here. Okay, so last 90 days, uh there's a couple things that I look at. One is understanding kind of trends and knowing where trends go. I know that golf isn't played much when there's snow on the ground [laughter] and they might be thinking of other activities and so we could

probably go back further than 90 days, but when it starts getting cold, uh, of course there's going to be less viewership from some type of viewers. Uh and then and then two uh part of the strategy can go from there. But um we noticed that that um you know you seen a a huge increase off of the video >> and and it started to gain momentum which brought up your baseline. Uh we'll get to that in

a second. This is probably the most important thing that I look at is watch time. Um how goes the momentum of the watch time is how goes the channel and also the revenue. Um and you can see when you start dipping down in you know what what people consume uh it just kind of goes down. So we we can see that uh is 41 uh% less than the previous period. And that might have to do with

a lot of factors. One being you know just the seasons of it. You know it can kind of go from there. But also uh the viewers that are actually engaging with your content how often that they actually engage with this this type of of content. Um, outside of that, we can look at the revenue. And the revenue is interesting, but we had had this peak. Was this um was this surprising to you right here? It looks

like you had a five things golfers wrong. So, give us give us some context here. >> We were down in Florida and we filmed a series of uh four videos um that were each like five things that golfers do wrong about driver irons, uh chipping, and and uh bunkers. And if you asked me before these came out which one would do the best, I would have said driver for sure. Everyone's wants to hit their driver longer

and straighter and fix their slice. That's like the surefire thing. So, I was actually pretty surprised that the iron one's the one that did great. They've all done well, but the but the iron one's like 10x the other views. It's done almost 200,000 in just a couple weeks. So, it's done really. >> I want to I want to talk about this because this is something that most people would get wrong. Um but when we when we

break it down and and you you look at where the views are coming from. So um five things that golfers did wrong uh you know in hitting the ball, right? So was this the first one in the series or is this No. Yeah. The the driver. >> Let's kind of dig into it because um if you remember it's all about momentum, right? And and if you're if you're still on stagnant for a little while um you

know it's about that first takeoff. So, believe it or not, this one actually lifted the other videos. Y >> because if you look at when it was released, like how often were we were you releasing in this strategy? >> So, these were weekly and and you're right that we had a little kind of dormant period before. The one before this did all right and then this one did really good and then the iron one went crazy.

So, you're totally right. >> Yeah. Yeah. Yeah. So, so what I'm saying is this is the one that started to lift it, right? So, you had this. So, what what YouTube's going to look at more than anything else is, oh, hey, this is appealing to a wider audience. It's actually two two.4 times more views than than normal, right? Yep. >> But what do we care about this right here? Remember, look at look at the difference between

the viewership. So, you actually have a pretty loyal audience when it comes to watch time. I think it's some of your longer videos that you're doing and they're engaging on TV. We'll validate that here in a second. But, uh, realistically, it's like you're seeing an increase right here. And this is even before that video comes out. So, if you if you look at it, it's on day five that it starts to really, uh, separate. Well, day

three to day five, it starts to separate just from your average that you're that you're getting, right? So, you get it up right here. When you release your video on day seven, look at day eight, that's when it takes off. Yeah. And one of the things that we always look for more than anything else is understanding the relationship of content. So you you actually know this because you're a student of mine. You've gone through channel jumpstart.

You've been in my uh mastery program and and ultimately it's like really understanding, okay, if this one's going to gain steam, it's going to lift all the videos. Okay, it it just it is. And we don't know which one it is, but if one goes, it lifts everything. And you can see right here that it does it's done just that. Now, the the mis the misstep that most people think is like, "Oh, it's going to be

suggested videos." And that's not where it is first. Uh where it comes from is the the most active place that people go and engage with content, and that is browse. And that's the YouTube homepage. So, when they go to the homepage, if they watch the video prior, guess what shows up? This one right here. Right? Okay. So, uh knowing this, um you know, it it's more about digging deeper into the audience and breaking it down. However,

I want to go back to this one right here. And let's go to this one right here. So, this is the one that you didn't know. Uh, you know, it's like like not even in the same stratosphere. I mean, you can't even see like the gray down here. I like the gray looks like the bottom of the line, right? >> Yeah. >> And so, we want to learn from this one, right? And it wasn't that it

it I I I don't think it wasn't that uh YouTube was saying this is a better video than the last. What it was was you you got enough momentum in that first couple videos and when this one hit um generally I notice it's usually the either the second, third or fourth video in the series that just pops off and then it it it it elevates it, right? But if you really look at the traffic right now,

it's coming from suggested videos, 27%. If you go back to the other one, the first first one wasn't it wasn't that way. It was actually a lower number. And so it's like, oh, okay, it's starting to recommend each other. So this is like 14 times more uh you know more than usual and this is where um a lot of people would focus in on and I do too you know I do too but ultimately it's not

it's um you know it's it's going back a little bit uh you know prior and then prior before. So if we hit this one remember it was this one first we hit this one next and then it was hit this one. Now we want to hit this one right here because this one um is is the indicator. So this is the true indicator. So, when you have something pop off, um, rarely does it actually pop off,

uh, the second video just as strong as the first, unless it's a true banger on it, but it's relational, right? It's relational with the the things that you're you're doing. So, it's like the five things uh golfers get wrong. You're hitting it all in a sequence of, okay, we're doing drivers, we're doing irons, we're doing, you know, chipping or whatever, whatever that is. Uh but but the thing that uh I look at is traffic sources. So

this is more in line with the traffic source of the other video. Uh hey browse feature was about 67% and then you you know the other one was like what was it 27%. This is 24%. >> And so we want to we want to keep an eye on this. Okay. Now, we're gonna get nerdy. Uh, because I I can get nerdy with you, Patrick, and I think this will actually be valuable for everybody that's on the

call. Uh, but this is one that you probably don't know, and I can't wait to talk to you about it. >> I'm excited. We'll get >> So, here's here's the thing. uh when you start a start a new channel uh like I said you're in in a realm where uh YouTube doesn't know who you are and they don't you don't have the consistency of being brand safe or anything like that. So uh if you were YouTube

and you had to give money to creators on on that would you be at the bottom rung would you would you say of of the trust value? >> Yeah absolutely as a brand new channel absolutely. >> Okay. Okay. After two years, then what do you what happens? >> Well, you probably get a little bit more trusted right? >> Oh, yeah. Yeah. YouTube literally has watched you for two years and seeing, oh, wait, look, they're engaging. They're

consistent and so on. And you're might still be at the bottom rung of the trust value. Okay. The trust value and and how YouTube actually operates and I'll I'll move to this so that people can really see. But how YouTube actually operates is when they fire an ad um it's it's based on uh the niche itself. So they're saying, "Hey, we're looking for a certain demographic. We're looking for, you know, somebody that's interested in golf. Let's

put it out there." And they uh the advertiser will say, "Hey, I want this type of viewer." And if you have that viewer, um, then there's then there's that ad that's placed on there. That's how it works. But it's in an auction where the advertiser is competing with somebody else. So they'll say, I want this type of viewer up to this dollar amount and and and that's kind of the where the bid is and it they

can get out bid uh based on that. Now, this is where I know um you can start leaning into. But when you are more wellknown in the golf community with the golf brands, >> guess what they do? >> They pay more money. >> No, they don't pay more money. They actually will target your channel and they say that I want to advertise on this channel. Okay, >> makes sense. Yeah. >> Okay. Guess what happens when that

happens in the back end? YouTube takes note and says, "Oh, wait. Brands are now doing this." Guess what? Guess where your quality score hap, like your ad quality score, it goes way up, right? >> Um, and in golf, believe it or not, um, there's only a few industries that spend a ton of money in advertising, your industry is like bombarded. and like the the CPMs. I mean, I I've worked a little bit with Good Good and

a few others uh in the, you know, the premier golf, you know, industry and uh I I've been able to see the CPMs and I'm still blown away at what they get per thousand when they're in the top tier, right? Like they're top tier, you know, what they're getting. I'm like I'm blown away. I'm like, man, I need to start a golf channel, you know? That's that's what I need to do. Um but it all starts

with the the the visibility. So, um, uh, the first thing that I want you to do is have an active marketing campaign outside of YouTube. And the only reason why we do we're doing this is because it's going to elevate the awareness of your brand. Uh, bring individ individuality to it, but then two, get uh, get your name and channel on the radar of the people that are buying >> because it's not necessarily the brand that's

buying. They have an agency and there's certain metrics that they look for. one is like who's getting the news and so on and so forth. It's just it's just part of PR. Uh you can get that naturally, but when when people know who you who who they are um on YouTube, uh it's it's like, oh, you're you're the person in the space, then you're going from there. So, let me just give you a name and you

tell me if they're known in the space. I'll just give a first name. Rick. >> Yep. >> Rick Shields. >> Okay. Hey, guaranteed that most brands will know who Rick Shields is >> and and and how how how long has he been on YouTube? >> He's like the godfather of it for >> He's the godfather of it, right? And so it's like >> they're gonna that's going to be the first place that they're going to market

in. And so his is going to be the super highest. Like it's not even remotely close to be well I mean good goods like I think right there for the younger generation. It depends on what demographic you're talking to. >> Um and then and then Bryson's like the kickbutt contact. is like actually my favorite content creator on YouTube. I know that seems weird, but I I just like I had an idea of what a a golf

channel could be. I think I even shared it with you because I was like doing some work with Mark Wahlberg and I'm like, "Hey, this is what we need to do." And he's like, "No." And I'm like, "Okay, I don't want to do anything with you." He's like, "This is the idea, you know, and he's doing it." Um, and so it's fun to watch. I don't know who who Bryson's guy is, but they're crushing it. Yeah.

>> Um, but my my point is you got to elevate the brand. Um, and so what what what I would do if it was me is just try to find a PR agency or someone uh don't don't spend a lot of money on this, but just we got to get into the cycle of writing unique articles on um your your partner, right? He's been in the industry for quite some time. He's been doing this for quite

some time. He's like this hidden gem that you don't know until you know, right? So, we need to start elevating that brand and then and then getting very strategic. Um, and and I always um I'm always cautious of the trade-off. So, uh, for those that don't know, um, in in any sport, there's like somebody says, "Oh, we really like this person. We're going to give them free product there. You know, they'll wear it. They'll they'll use

it. They'll be a brand ambassador." Rarely is there any money uh changed in the early phases. When you get more notable, then there's more money that comes with it. And then that's that's something uh you know that happens. And I I would assume that you know the golf sensei is in that specific uh category, right? So he has a couple friends that he works with. >> Yeah, >> absolutely. >> So the cool thing about it is

it's leveraging that too because if they're doing it, they're wanting to promote then it's using their their promotion. So like for me, I always uh like to make a video very specific that the brand would love. Um, we we actually did this. We we started a new YouTube channel um uh for one of the channels that we own, the business side. And in the first video, um it was uh a pretty intense video. It was like

50 some odd minutes. And we had one brand. We didn't even do a brand deal, but we went and hit one brand. And then basically we talked with the marketing department and says, "Hey, look at this this channel. Look at what we're doing here. Oh, by the way, we feature your brand." Well, guess what they did with that video? What's that? >> They sent it out to all their target audience that people that would actually like

that video. It's like gearheads that they were sending it out to. So, we had all these new viewers that were coming in, but we had the brand's attention. And even though we had brands attention over on the other one, but they were they were really interested in this side because of of the nature of what we're doing. Um, that looks like it's going to be a heavy, you know, a heavy six-figure uh brand deal that we'll

be doing with that brand because of that and the notability of what we're doing there. But when you start elevating your um your your your who uh your trust level in the brand community, but more importantly getting those advertisers to pick your channel as hey I they have my audience and I want you to advertise in that audience. Then you're you're actually going to see an increase because of the of the competition, right? Because you you

basically have a you have someone that's going to always compete with the other uh the crap money. They'll say, "Hey, you know, I'm just going to throw out CPMs. You know, $6 CPM, but we'll go as high as 12, right?" So, anytime they're bidding, you know, it's going to keep on going up until they hit that, right? Does that make sense? >> Yeah, absolutely. >> Okay. So, going back to this, um, we're looking at the momentum

there. Then, I always like to see what's happening right now on the channel and see where the views are coming from. you got you got some strong views coming right out of the gate right when you released the video uh which is which is good and it's in I guess the putting series right so >> yeah this is like our last of the five things we made um just we're trying to keep extending that series because

it's done really well so >> what are you going to do once the series is done like >> I've been trying to figure so we have we've filmed about probably four other new videos that I think each have a lot of potential um but they're different from this series so I've trying to kind of figure out how to tie them in. >> I I would make a compilation video and and add some new value at the

beginning of it. Um and then put all these videos together so you can get like an hour video out of it. I'd have that probably hit >> at the end of April. >> That's what I want to do. So, >> you know, just as as golf starts rising up and you can just do this, right? like five things golfers get wrong, you know, you know, in whatever 57 minutes or however long that's going to be. >>

Yeah. Yeah. Oh, that's I could Yeah, you could even like just add up all the tips like that like 25 things golfers get wrong in 57 minutes or I like >> Yeah, something like that. You you'll tie it back in with the other one, right? >> That's cool. >> Um but but ultimately what I look through is Yeah, this one's still bringing views, you know. Um and we can kind of break that down. Um, okay. So,

let's go into another another area which is revenue and see what's what's happening, you know, collectively over over periods of time. Um, and and it looks like like you've actually crossed a threshold because you didn't get more views um well, maybe you did. Um, did you get more views in um uh just as of late than you had previously or was was >> Well, yeah. So, it's a com. So, yeah. So, February was great for us

with this this new series. Um, you know, that was >> golf, dude. Right here. This is like the whole reason why I love golf. >> Look at this. $33, man. >> That's awesome. Yeah. >> Okay. Finish your finish your thoughts. >> February was uh was about as good. Our best months last year were over the summer, like June, July, August. Um, and then it kind of slowed down September, October. And um February is actually like almost

as good as our better summer months. It's just like a couple like maybe 100,000 less views. So we're already kind of catching back up to our our high was last year. >> Yeah. Let me go back a little bit further just so that we I can prove a point. Um you can see where that is. So this is your ongoing you're at $40 right now. That's awesome. >> See that? 40 bucks. >> And I don't think

you've had a You had a 44 in November. So, I think your trust factor just went up um just kind of where where I'm seeing it right here. Um, let me let me just do this so we can get just I'm going to just go back from March 2024 to March 2025. >> One of the other things I hadn't looked at recently, but I know we talked about in the past was about the preferred ads that

we were last summer we were getting a lot of them and then it kind of as the views slowed down those kind of went away and then I wouldn't be surprised if this month we have some of them back again for those higher CPMs. >> Yep. Yeah. Well, I think there's a couple couple things like if you're firing on TV, you're you're going to have almost guaranteed ad firing >> and so that would that would bring

it up too. And then two, a lot of golf channels are looking for TV viewership. And so they're they're prioritizing that as well as a device type. But do you see that difference? So I want you to look at this difference. So that's that's uh let's compare it real quick. Um, so you can see the difference cuz you just elevated it like completely on it. Um, let's uh let's remove the comparison. Do it this way. But

yeah, I mean you're you're you're well on you're well on the way. >> Yeah, that's awesome. Exciting. Okay. So, let's talk about that. So, um you you know, more than anything else, I look at this revenue first because this is kind of like, oh, okay, here's here's what you know what we're doing. Um and and honestly, um you know, I think it gives you more confidence to do things like when you see, oh, responding really well.

>> Yeah. >> Let's do more. Um but let's break it down. by uh one other one other thing and it's just it's just tell me which one's bringing the revenue and and um man this 30 years of of wisdom is like I I know it's not bringing a lot of revenue but it is for how old it is. Um and and then two um when you really I know this is a different version of it. This

is September, but it's still it like it it's it's not bad, right? >> That's one thing I love about this channel compared to my my gaming one. It was very non- evergreen where stuff would get deprecated within a few months. Whereas I feel like every video we keep adding to this channel. It's like we're getting we're still getting views on our very first video that we ever made, which has done great. So >> yeah. Yeah. And

I think we need to um look at where this traffic is coming from. See, it's still going on the homepage, man. Look at Look at this. Look at this increase right here. >> Okay. Well, breaking this down, um the the the question is how do we how do we capitalize this year uh when it comes to ad revenue? Um and and uh what did we do last year? Let me just do let's see what we did

dollar wise about 50 51 um and and I look at your low months. So coming into May uh to October if we would just raise the views here. So there's I want you to be very particular on what occurs. So, right here, um, if you notice that that's about the same time frame >> as as this year. Um, you know, it might have been shifted a little bit, but it's pretty close where you had something pop

off. And and I don't know if that's when they start watching the content. I mean, we're going to need to break that down, but if you really look at it, that's almost identical. Um, let's let's let's just do it um period over period. And then actually year over year we can we can see that real quick. Yeah. I mean see right here. >> Mhm. >> That's where that that peak what came up last year then now

it's here. Let's break that down a little bit. And let's do [snorts] Oh, so that's the video that Yeah, I remember that video doing well. That was the putting one, too. Yep. >> [clears throat] [sighs and snorts] >> Okay. So, so a couple things, uh, Patrick on this. Um, I'm always mindful of when things start to take off. I mean, you're within the parameter I look for. >> Yep. >> Um, is just a little bit later

than than what it did here, but it it's a lot higher. And then I want you to look at the um it's too early on um it's too early on this right here because we're going to see where it goes where it stabilizes on um on this one because it like this has just barely happened. It's starting to pop off. You're gaining momentum on it. >> Yeah. Yeah. >> But but we we can do this on

this channel right here and then and that that will help you break it down a little bit of where things are going to go. So, you kind of brought up your baseline right here. So, you're down here. You brought up your baseline from here. Then, you just had a couple pops. So, what you're going to need to really take off is, and I'm going to I'm going to show you this here because this will um I'm

sorry. Let me show you this here. Give it a little bit more run rate on it. Is treat treat this as this right here. Okay. >> Y. So momentum's coming. So your your next video after the series is probably the most important one you can hit. What is that video? Because that's what increased the baseline. And then it's also around the time that people are really engaged in golf. >> Yeah. >> Uh they're just consuming it.

You know what I'm saying? >> Happened. So last year um right where that spike was really happening around like day 125 or something. We uh I actually even I hired a one of my gaming friends to really like help us with packaging and just dial it in. And that was like a huge win for us. And so I think that period between like day one and 20 there, we just honestly our videos weren't that good. We

had our intros weren't very good, our thumbnails weren't very good. And I feel like after we really reinvested in getting in better, that paid off huge for the summer. So, I'm hopeful if if we just even just do what we did from the summer on, but starting earlier this year, it'll be awesome for us. >> Okay. Okay. Um I just want to get that baseline up as fast as we can because like like I I told

you, it's all about momentum. >> And then two, where your CPMs is super high, >> uh right now, it's like, okay, you got some authority. Um, even if you did the same amount of views, you'll probably get 25 to 30% more money, if not higher, just because of the relationship between I mean, you're at $40 where the other one was like at 20 is it 26 $27 per thousand. You're at 40. >> Um, so, you know,

that that's going to see an increase. You won't see it across the board. >> There'll be some videos, but let's go ahead and break it down. Excuse me. Um, in a different way. Um, so we're going to go do device type. And almost half your views, if not more than half the views, more than half your views are coming from from TV. Mhm. >> Um, and let's just do I hate I hate when YouTube doesn't give

me the data like out of the gate because they're like, "Hey, you need to reselect the So, it's not going to give it to me. [clears throat] We'll see if we do it this way." Well, all right. Well, we're not going to get what I wanted on that one. It's one of the things that they they'd fix. That'd be awesome. All right. Let me Let me do this. [clears throat] See if we can get those numbers.

No RPM. >> You got some buddies over there. I know. It just it just ticks me off whether we can't get the get the data that we're needed. Let's take off TV and let's see if that'll fix it. That fixes it on it. Okay. I want you to pay very close attention to to this. Let's go back. Let's see if we can do it 28 days. And I want you to look at the the difference between

um the 28 day. See this? It you had $15, $14, whatever. >> And then let's just do the last seven days and that should just go up $23 and it's it's going off of your like this. This is the one I would do something with irons if it was me. >> Sure. Okay. Yeah, we could we could definitely do that >> because I think if you do just uh you needed to keep your name naming convention,

not the uh what golfers get wrong, but the hitting irons, >> you know, um I think is is a key because that will help recommend, but it's also if if we can get them to watch this video and the one that is brand new, which is a high likelihood based off of the keyword structure, um then then you're golden, man. Because then then it can even go up even higher on on >> think about like combining

our two successful buckets. They're like 30 30 years of hitting iron of iron hitting in certain. >> Yeah. Yeah. I would say hitting iron's wrong in in uh whatever minutes I'd do that. >> Yeah, that could be you could definitely do that. >> Okay. Well, the the u because of that I mean you're looking at like uh different RPMs versus CPMs. Um the question is on this one you have a really high RPM but your your

uh CPMs are low. Um and so what what it is is revenue per thousand for cost per per mill. Um the cost per mill when when you're doing is like what you know what they are uh bidding at. You know what I'm saying? So they're like hey this is what I'm bidding at. And then your revenue coming in. So, you're like just because it's an hour and 38 minutes, uh, you're getting multiple ads firing and you

probably want to look at where they're firing at. Um, because you might you might be able to Well, let me ask you, how do you how do you actually set your your ad um your ad breaks? >> So, usually I try to set them at least every minute and a half throughout the whole video. That one is our very first video, so I probably should go back and and see where that one's at. But um yeah,

we have I have a lot of battles with YouTube trying to manually place them and then it says, "No, that's a red spot. You can't do that." So >> yeah. Yeah. Yeah. Have you Have you This is a good one. It keeps on This is coming through. Suggested. >> I mean, have you um Holy crap. >> I give it opportunities. I think you given it too much of an opportunity. >> You think so? >> Yeah. >>

Yeah, we could. I mean, we could Well, a lot of our longer ones are are like this but >> just for everybody that's watching right now, uh I just want to want you to understand just because you put an ad breakrough doesn't mean it's going to fire. >> Okay? And what what Patrick is doing is trying to say, "Hey, fire an ad. Fire an ad. Fire an ad." Right? Um, and YouTube will look at the tolerance

level of the viewer that's coming in, you know, and and what type of device type and the tolerance of the device type. So, >> and one thing, I mean, with with videos like this, they're an hour and a half or two hours long that just there's just a lot of time. So, >> why don't why don't you do this? Um, uh, you you know how much I love to uh plan, execute, analyze, and adjust. >> Yes.

The plan would be take your longer videos and just have YouTube recommend um you know recommend ad placement >> and do it for uh I'd say 28 days and just see see where it is. It's not going to like don't do it to your new videos. Only do it the ones that >> Yeah. >> the old ones that are there and the ones that have longer, you know, that they're going to fire an ad. >> Yeah.

>> Just let's see if we can increase the dollar amount that you're actually getting because you're get almost guaranteeing ad fire. >> Yeah. Um, and just see see where YouTube recommends it out. >> Okay. Sometimes when I've had those ones where it recommended it just it had giant blocks where there's no ad. And so that's why I think we started you trying to put more in. But >> correct. But I just want to see how often

they place it based on the viewership of your new um your your your viewer right now. >> So you're saying delete all the manual ones on on some of the older videos and just just see how it does. Okay. >> Yep. See if see if we get it to fire. And if it does, if it's unchanged, then I'm saying YouTube's just firing it on what it's doing. Yeah. >> Just, you know, they they're very they're very

sensitive of when ads fire, for sure. >> Okay. So, um, part part of revenue is understanding your audience. And then let's let's kind of go into the audience tab. And then, uh, let's define how you're making money. So, I I know you because I know this is not the only way you're making money. So, let's talk about just the pillars that you're that you're doing and maybe the the percentage of uh money that's coming in on

this. >> Yeah. >> So, um do you want to give everybody just kind of a rundown of that when I'm looking at the audience tab? >> Sure. Absolutely. So, our um our business is right now is uh AdSense is a big chunk of it, probably something like 60 70%. But we do have some uh affiliate programs that you know a lot of different companies we work with. Um, so those have been great and those do bring

in some additional revenue. And then we have um a program we started launching last year where we sell like an online course on how to fix your slice, which is the most common problem that people have with golf. So that's done well. We've probably sold I don't know maybe 15 or$20,000 worth of that product. >> Okay. >> And then we're about to launch a new coaching initiative which I think will be awesome. We a lot of

people want to work with Ed directly but they live in another state, another country, and it's just not really feasible. So, we have a new online platform where they can work with Ed directly, and I think that will do really good. >> Well, let's kind of break this down real quick. Um, so a couple red flags for being a 2-year-old channel and only having 8% of regular viewers. That means your people are not as loyal to

you uh than to the content. Um, it they're more interested in golf, but not you with golf. U because I mean, you'd have a higher >> like we need to at least have double digits here. Um, I I would say a healthy, you know, look at this would be an eighth or I'm sorry, a third. A third, a third, a third is what I would look at. If I was to skew somewhere, I'd want to skew

a little bit heavier on your content top of the funnel, which would be, you know, your new viewer. Um, and and engage with that. Um, this is not too bad though, having 41%. Um, because some of these, this would be easy to convert them over. All we need to do is get them in a sequence of videos. And so this is uh done by a monthly audience. And so I think as people are coming and engaging

more, you know, in season, you're going to see that number rise. Uh but but ultimately that's that's one of those indicators I'm looking at. And then two, uh this is another thing that I'm concerned with. >> Um is you don't have a lot of new viewers who returned that are hitting. Um, you can see, you know, uh, that we we want it super high. The only one that's super high is the the one that's just popping

off with a new new viewer, right? >> And they're engaging with it. Other than that, I mean, these are all really relatively low. >> Um, and so what we want to do is look at this as uh that indicator is like thinking of sequencing of if they watch this video, they need to watch this video and really kind of weave it in. >> Yeah. or if they watched a 1 hour video, what are they going to

watch next? They're probably not going to watch anything next. So, when they come to YouTube again, you know, what is that experience? And so, I'm very sensitive to this. And then two, uh, really, really sensitive to this right here. So, you have a lot of people that are watching are not subscribing. So, you might want to do some call outs. Not saying that subscribers have any to do anything to do with that outside of loyalty. Um,

and I we want to flip the switch on it where if they are subscribed, you have a higher probability of showing up in YouTube homepage and once they can kind of see, oh, this is a person that I'm engaging with or whatever. [snorts] Um, and then two, uh, one thing I look at is the age group. Um, and and, uh, Ed's, you know, 60 60 plus, right? So, he's hitting with his demo. Okay. My question would

be is are there certain videos that respond heavier with 45 or with 35 on up or whatever that may be? If so, let's kind of make note of what those are. >> Yeah. >> Uh because those are probably just one-off videos for people to consume. And your community is more here. Um and and and we need to understand where they're watching it, too, because I want to know who's watching it, where they're watching it. And you

can see 61% in the last 28 days was watching it on TV. and you know that they're not going to comment as much. Um and um and and then and then two when they when you break it down on their watch time um you know that they're going to watch it longer on on the device, right? So you can see that uh that if we do the average view duration on this um you know it's going

to be a lot higher on it. Um, uh average. Let's do, uh, view duration. And you can see on TV. Well, tablet's pretty high. >> That looks pretty good, too. Yeah. Huh. >> Yeah. But, but, but those are and I can see tablet them on the course or somewhere where they're watching it and doing it, right? >> I've always wondered. I've heard in golf some sometimes people like um they actually saw this on another channel recently

where people are like binge watching a video right before they go play because they're trying to like fix their swing in the parking lot before they go >> that that happens a lot right and so we got to understand that um but still you're at nine like if I went back 90 days on it you're at nine let's go back uh just last year and see what the average view duration is so you're at 12 so

depending on the content. I I think the ones that that are uh higher uh you know higher uh uh basically duration of the video, you're you're you're getting that and then that's going to equate to more money regardless of what it is. Look at look at if you take all your revenue, it's like half more than half um of your revenue is just coming from TV. Yeah. >> From firing. So >> mobile it's not low either

too. >> Yeah. Do you think TV is too high of a percentage for us? Like is that a you like that? >> No. Um, what what I what I like to do, and this is a good good time to really have an in-depth conversation, which is I just want to understand who's watching my content. >> If I know that they're watching on TV, what do we need to do for all the videos? Make them longer. Okay,

great. Longer equals Well, longer with value, not just make it longer, right? But longer makes makes sure that there's more. Um, I would say, you know, you have your really long videos are like an hour, hour and a half, and then I think your mid videos would be 30 to 40 minutes, and then your smaller ones would be from 12 to 20 minutes. And so that's the way I' I'd probably look at my content, you know,

with this type of >> u this type of viewer on it. Okay, let's let's break this down. Um uh cuz if we know the viewing patterns and we know who they are, then then there's a lot more um details that we c we can do. So who would you say your viewer really is? Like give give me give me like >> Yeah. >> thing and then really capitalize on why are they coming to your channel? >>

Yep. So um typically it's going to be someone who's let's say 60 plus. They're either retired already or they're close to retiring. Uh they had a professional job as like an engineer, accountant, business guy, uh tech guy, some some pretty good career where they they're now retired and they've got a little bit of money to spend on their hobby and they've got a lot more time all of a sudden. So they're um they're playing with their

buddies who are also retired a couple times a week usually. Sometimes they're playing for a little bit of money, not a lot, but like maybe five or 10 bucks, you know, for a match. and they're just desperately trying to get better. They're um struggling with a slice off the tee. They're losing their ball to the right in the woods. They're uh duffing their iron shots. They can't get them high up in the air because they're a

little older and they don't swing real fast anymore. And um it's for the first time they're they might actually be playing better golf score-wise, but they're making some consistent mistakes that they really are get super frustrated by. And so that's what I think drives into our channel, like you know, they're they're struggling with the shanks, they're they're slicing their woods, they can't get out of the bunker. And so I think a lot of them find a

specific thing and then they they like our content and keep watching. >> Yeah. Um so another thing I noticed too, just going through I'm very mindful of comments. So just basically any comment that that was made if you responded to I just wanted to still see it. Um this this always interests me. Uh I'm 50 former athlete, right? And so when you look at that >> um and and see does that actually occur, you know, and

I I've seen like four of these so far. Former former athlete >> too. Yeah. >> Yeah. Yeah. Yeah. >> Actually that's that's a big thing is a lot of people like you know at that stage in your life you golf's really one of the only sports you can still play. So, a lot of guys who were great football players, baseball, whatever, they they can't really play those like high contact sports anymore. So, they they get golf's

like they're competitive out where they can, you know, really challenge their buddies and feel like an athlete again. >> Yeah. Okay. So, I'm going to I'm going to do something um a little bit differently um than than we normally do because uh if if right now we know that ad revenue is going to go up because of the trust factor um we need to to this year needs to be your uh year of visibility to get

out more, right? And then establishing your brand. So, when someone says, "Oh, golf didn't say like we need to do that." So, like we need to replace hats or something. um like you know and and and and I I I know Ed's wearing a hat that he shouldn't wear. It should be the hat of the channel, right? So, we need to start branding that as well. >> Um and I don't care. It it's like golf sensei

or whatever. Like it doesn't need to have the image on it, but it should have at least >> who he is on it. >> Even get our little like logo on a hat would be easy. So, >> yeah. Yeah. But but you got to you got to start branding it. And then and then two making sure that you reinforce it. Hey, this is Ed Golf Sensei here. You know, just stuff like that. You got to reinforce

it as much as you can and then do that PR approach. >> Okay. >> Um and then I I think the biggest thing would be is u is understanding the dynamics of what you're doing next. Uh I want to go into a little bit of detail because I think this is going to um 10x your business. But before we do that, I I just need to to pause here and I want everyone to understand what we're

talking about is really really important. Um I think a lot of content creators come on YouTube and they don't understand the value or the problem that they're they're um delivering. Uh Pat Patrick, you actually said what it was. You says they have a problem. Uh they're looking to get a little bit they love the sport. They're looking to get a little bit better. they might have some hole in their game or multiple holes in their game

um you know and and ultimately it just really transforms um uh you know the the viewing relationship. So if we can say look Ed's my guy he's helped me and I and I've read that that he that he has >> we need we need to elevate that a little bit. >> Um so so for me I think you understand the value proposition of the channel. I don't know if you reinforced it. So, like for me, um

it's getting uh comments, you're cutting them out and then putting into your content where it says, "Hey, a lot of people says this is like something they struggle with." You're like, "Boom, boom, boom, boom." And you start saying, >> you know, that the people they feel like, "Oh, wait. I I just got recognized, you know, oh, I'm not the only one that has this issue, right?" And start to really convert that thought process is this is

not just a tutorial video that's helping you. this is a community that's helping you, right? Um and and it could be as easy as Ed saying, "Oh, and if you have a different way, just put it in the comments, you know, saying, "Oh, I might be the golf sense, but you know, part of this community. We're helping each other." You might see things that we're not really explaining or need need to be uh um um you

know, need to be elevated, you know, from a a community standpoint. >> Does that make sense? >> Yeah, absolutely. >> Okay. So, what would you say the number one problem would be that people have coming to your channel >> in golf? Um, well, slicing the ball with their driver where if they're right-handed that goes from from left to right into the woods and they lose it in the the woods or the lake, that's a by it's

probably 90% of golfers struggle with the slice off the tea. It's really common. And then what would you say um um uh the easy win would be to help help someone? Like if they they come on, what would be the easiest win for the majority of the viewers? >> Well, I mean the if you could ever get someone to hit a draw, they're they're like a which is the opposite where it starts right and curves to

the left. They are like floored. So I mean we have a number of different drills that Ed uses sometimes to get them to swing the opposite way. And uh that's just you know when they first see the ball curve the other way they're like mesmerized. So >> it's a huge easy win. >> Okay. So when when I look at approaching content, it's just that it's like could we escalate in the video where they can have an

easy win and then work their way up because like as soon as you win, it doesn't matter what it is, the trust factor increases because they're like, "Look what Ed was able to help me do >> and now I know I can have more trust and and more time in in these next steps. Uh because ultimately um you you're going to be introducing a new product um and a new offering. Let's call it a new offering.

And what what is the offering again? So we're uh we're launching our own uh coaching program where Ed can work directly with people online. And so there's also going to be an inerson option, but uh basically they get 90 days of uh transformation where they check in with Ed every single day if they as often as they're able to, but up to every single day. and they get they can put their swing in this little app

that we have and get feedback from Ed and say, "Oh, you're you know, you think you're doing the drill right, but there's this little tweak you need to make." And so, um, for 90 days, we they'll get that support from Ed. >> And And how many could you handle all at once? >> I mean, we're starting out with probably like, you know, 10 students or something like that. But I really think over time we could scale

it to 50 or 100 pretty easily. >> Okay. >> Maybe more, honestly. >> Yeah. Um it's so important when you're doing it is to get as much feedback as you can uh from any other you know any other place because like if you want this to be long term >> uh the people need to come in and see transformation in the game because they become testimonials of what you're doing and then two um it it it

becomes the um the oh here's out of the 10 people you know they had these same concerns we need to maybe adjust maybe our onboarding or the way that we sell this or whatever it may be. >> Yeah. >> Um and and at the end of the day, it's um you know, it should cost more as you work closely with the golf sensei. So like from on on YouTube, okay, great. It's free. Um and then and

then basically taking it to the next stage, which is oh okay, now you could get these tips. Here's a course, you know, x amount of dollars, maybe hundred bucks or whatever it is. And then uh private lessons uh coming in virtual could be what? Two grand, three grand, whatever that is. and and then you know coming with an in in-person option you know it would be a lot higher and you got to see you know what

people want because if it skews to the inperson what does that tell you? >> Yeah do more in you can do bigger group things and all that kind of stuff. >> Right. Right. So the group group model is like hey come let's let's do a a golf weekend. >> Yeah. >> Um and and you know you'll have instruction we'll have this we'll have this. love this and and it's just that hands-on and then two you're capturing

content too for that said hey this is what we do and it's showing people and if they come to that golf weekend and they have their little golf sensei hat on you know because that's what we do right we're going to brand we'll let them choose the type style of hat that they want right but it's just like yeah they're coming into the education they're coming into the space um but let's just let's just break it

down um when when we when we look at it let's just say that you're doing 15. Um, and and of the 15 and you say for 90 days, is it always going to be in a 90-day cycle? So, you're always >> Yeah. So, the plan is to basically do 90 days um and then there'll be options to continue that afterwards, but the the initial offer is basically like a 90-day transfer, which it should be enough time

to really make some changes. A lot of people in golf, they they want to get one lesson and have some miracle change. And the reality is it change happens by you know just like you always talk about with your stuff but it's it's slowly you know implementing little tweaks all the time and then over over the course of you know a few months you could really make some big changes. >> So if you can get 15

at 2500 that's 37 uh $37,500. Um, if there's more that are gravitating, you said what was the I I just did 25 because you said it was 2,000, right? And then it was what was your inperson? >> Probably do a little more like 3,500 just because that that'll take up more of Ed's time to >> Yeah. Yeah. But this first group doesn't matter. It's more about getting the data that you need, right? So >> let's just

say that there's five that's at that 17,500 and then maybe 10 at the other one. So that'd be, you know, 2,00 uh 20,000. So that' be 37,000. Y >> 500. Okay. So, yeah, like that's decent for a 90-day um test and and see, you know, if you can get the data. The key of it is is how to leverage it right. So, um it like getting that to be an amazing experience and a testimonial so that

it can be reframed in video say, "Hey, this is an option. If you if you're looking for this, this is what we're able to do." >> Um take a look at the the improvement. And the improvement would be showing before and afters of the person. Well, and that's one thing I'm so excited about is that with with this new program, we'll have their swings every day. So, we can literally see their from where they started to

where they finished the 90 days and >> Yeah. >> have that comparison. >> Yeah. Yeah. Okay. So, when's when when are you offering this? >> Uh, we'll start probably next week. We're just have finishing up a couple little things. >> What when is the video coming out? >> Um, so our first one, we we do have a video that that is going to launch it. We're probably gonna soft launch it to our email list first. And

for people who've already bought our other stuff and then kind of see how the reception is there and then um >> okay >> kind of based on that we we do have a video we just filmed that will like walk them into that op option to like apply to join the program. >> I can tell you not even close is is that the order of progression is go people that paid first. So you're smart in doing

that because they've already pulled out the credit card. they already have some value there. Um, you're going to need to get them on a webinar or something. So, there's that live interaction with it. Uh, but the moment that you go to the the video release for the main channel, it's literally how to how to improve your golf games in in in 90 days, like like the before and after, like what do you need to think of

when you're actually approaching a 90-day window? Uh, what does that actually look like? What's the commitment on on your part as the viewer to do it? And then what what are what's the value of working closely with a golf coach? Yeah, >> I'm sorry. I don't ever want to use golf coach. I want to say golf sensei. You know, just if you're working with a golf sensei because I I think if we could just really lean

it in, is Ed really the golf sensei or we're trying to help them become a golf sensei too? Or we have others that can help out that are golf sense as well, you know, or is it sensei and kind of more of the martial arts type of leadership, right? Uh but but ultimately it's it's helping them engage um with that content. So I think if you could start now on uh start thinking about titling and a

structure of videos um I would literally break it down driving in 90 days. I would do irons in 90 days, your short game in 90 days. Like really break down the other stuff just so that you have multiple entry points on it. Does that make sense? >> I like that idea. Yeah, we could definitely do that. the the one we have right now is like a basically breaking it's four different types of golfers and like which

ones actually get better and then so it kind of breaks through the you know the common like practicing habits that people do incorrectly and then the last one is like the stu the really good student who like actually gets better and has so that's kind of the lead into the program but I like that idea a lot we could we could also do that where there's you know what is if you really spent 90 days working

on your putting like what how much better could you really get Okay. So, I um used to struggle in in a couple uh things in um in school. Um one was attention span. I [laughter] had a hard time, you know, keeping my attention. My mind was going a million miles. Uh and and one of those areas I I actually excelled at is which was math. Um, and it was once once they just got out of my

way and they're like, "Hey, solve this problem and and you can go at your own pace." I I was like, "Okay, there was a whole new, you know, life that that uh kind of went into me." And so, let let's just use math. Okay, so right now, so if you got 25 people in, okay, 25 people in and you did uh four sessions of 25, okay, so just just that alone, okay, that that's 100 people, okay?

times that out. So, we times that out uh by $2,000. And I'll just do 2,000 because you might have that whatever. That's $200,000. Okay? So, if you if you really break that down, um you know, that's kind of the the the point that you're you're able to to bring in per year. That's not necessarily 10xing your income. Um so, there's the question of how many people is too many >> in a group. You're gonna need to

figure that out pretty dang quick. Yeah. >> Okay. >> Um I found out in channel Jumpstart, and you're very well well aware, I I can't go over 55 in a cohort. Just not even possible. >> Um if I do 55, there's too much. I don't give enough attention to uh there's too much going on. So that we'd always cap it at that. Um u and so that that's kind of the the the realm from there. Now,

you can either go up in the uh you know, the amount >> of what you're charging or you you go up in the amount of people that you're doing. >> Um so, um you know, getting uh someone else to help give tips or have a system that makes Ed be able to engage with more people um at once is something that you need to look into. Okay. Now, uh let's just say what if it what if

it and this is like the idea because I always like to to give you ideas. Okay. Um, and and you know me, >> I love ideas. >> You love ideas, right? So, let's just say what if you did a 2,000 option and you have the $3500 option and then there's the $5,000 option. >> Yeah. >> Okay. Guess what the $5,000 option is? >> What's that? It is basically the $3,000 option, but you're doing it as a

group because like right now they're coming in, they're doing it whatever, but if it's like, hey, you're with a weekend and we only have, you know, let's say eight people, okay, at the $5,000 option. Uh, and and what you're doing is taking a couple days instead of doing it all in the 90 days, you're like, "Okay, we're going to do the 90 days and then at the end of it, uh, you're you're coming into a golf

weekend, right, for 5K. Great." They still have to take care of their flights. They have to take care of their their housing, right? All you're doing is providing them coming there and you're getting coaching with the golf sensei. And I don't know if there's a course fee or whatever they need to pay, but basically they get bundles. Okay. Guess what those bundles are, Patrick? >> So, it it's the free gear that he naturally gets in your

>> Oh, that's interesting. Yeah. >> Ah, and then and then guess what you get to do? You get to go after sponsors and say, "Hey, look. Hey, we're we got a golf weekend that's coming in. Um and uh you know, we we we need this. They're going to give you free product. >> Yeah. >> Okay. And and so here they they look at you're getting two let's say 3,000 or $10,000 worth of golf bundle. Uh but

they're paying 5,000 for it. Like that's a no-brainer. So it's like, oh, okay. That's where it's at. Because I think the the way that you can scale this up is if you can get it where the 2000 is working with a coach and the sensei. >> You're doing two. You got two people that are doing it. Coach is helping you, but the sensei is over overlooking the that that model >> and then you have the the

golf weekend with the sensei. It's like it's a no-brainer, man. No brainer. >> I like that. How many people like do you think you would offer that to for the And you would you do the the weekend part at the end because I feel like that would be kind of cool to >> It is it's end >> it's like a graduation. Yeah. >> Yeah. That's cool because And then you also like if you then you could

fit them into new clubs at the end when they like they got their swing all grooved and then you get them clubs that fit their new swing. That's really good. I like that. That's great. Yeah, that's that's awesome. So, I can I can say um I would test it out with your group and see about the 2,3500 option and the $5,000 option. >> Uh see where people gravitate. I'm going to make a prediction that you're not

going to get much 3,500 option, but you're going to get the $5,000 option. >> Yeah. Yeah. >> Um and and you can limit it. Say, look, we're we're literally limiting it to eight people, you know, that's it. You know, whatever that is. See how fast it out and see what the demand is after that. Um, but this actually is a very powerful way, okay? Because realistically math, it's like you you get a thousand people to pay

you $1,000 a year, that's a million dollar. If you get a,000 people to pay you $1,000 a month, that's a million a month. That's $12 million a year. If you get 10,000 people to pay you, you know, $100, that's a million dollar. Okay? Like, we need to figure out that component of it. So, like we the in person I I would want to get at close to a $10,000 uh offering. [clears throat] >> You're not even

remotely close there yet. >> Yeah. >> $10,000 offering. Um and what is that experience? I need you to imagine what that is. And then as this first group goes in, uh you know that people might start here but would end there. Okay? And uh you know that that's where it could be super powerful because if you can get $10,000. Okay. You only need a hundred people a year doing that. Okay. And that right there will do

what? >> Yeah. It's a million dollars. Yeah. >> Yeah. >> Right. And so if you have a million dollars in that rung and then also a million dollars in the bottom rung, that's $2 million. [clears throat] >> Right. And you can scale this more, but it's like it needs to work its way up. the the working way up should be a closer deeper experience with Ed. >> Well, so I was going to ask you about that

because we we have like a few other coaches Ed has trained who they're like the understudies at the club and so we if we have demand for it, we could easily like make an option where like Ed's like still the head honcho like overseeing it, but like they're doing like the daily check-ins and stuff to >> you know reduce the burden on Ed of having to do the videos all the time. So >> that would be

your smartest play out of the gate. Um uh the people want to work with Ed and um so treat it like channel jump start. Um you've been through it, right? Am I the coach? >> Justin. Yeah, >> Justin's a coach. I'm not even the freaking coach. I I literally made it clear. I am not the coach. I'm the mentor. That's completely different. I'm going to mentor you. And if you want a closer mentorship, it's like the

more money that that you're engaging is going to get more of my time because I got to go. I have limited time and and so that's where it's at. So like when you really break it down now, believe it or not, Justin's not the coach anymore in channel jumpstart. Kelton is >> Yeah. >> And Kelton is crushing it u like in ways like he's grew up with YouTube and he has worked with the biggest creators. Everyone

wants to hire him. I'm like >> what do you want to do? And he's like I I love this. And so he's already gotten gold play buttons and all that other stuff. So it's like he knows he knows his craft right now. He's in that whole thing. Now, Justin comes in in between he and I and and it's it's great. It's great. And I I can honestly say Justin, if you were to put him neck with

any YouTube consultant out there, he's probably in the top five consultants in >> He knows the stuff. Yeah, >> he knows his stuff, right? Um but the reality is it's like if you start elevating other people that they realize, oh man, they're bringing value because it's the system. >> Dolph sensei system. >> Yeah. Yeah. Then I would kind of lean into giving them a name because like generally it's like in martial arts if he's the the

sensei well what's under the sensei that is helping you like elevate that that that naming convention. >> A good idea. I should figure out do some research on that. Figure out like what what the terminology is for the different levels of like the head sensei master and then down from there. So >> well it it it uh break [clears throat] it down in martial arts. Okay. Everybody comes in as a white belt >> and they work

their way up in a belt system, you know, and it could be you're people are black belts or a third degree black belt or whatever that is before like you could you could figure that out if that's the direction you want to go. There might be a different naming convention. >> Uh but yeah, that's that's what I would do. And ultimately, I want you to think of it this way. I would rather have you build out

uh the big package of what you think people want and you start to validate it. Yeah. >> Uh because when you're asking for 10K, uh you better you better bring your agame. >> Absolutely >> right. And and then two, uh this is a sport that people will will spend six figures easy. >> I believe I've been there in the last probably five years just about. So >> yeah. So let's let's use you as an example. You

coming back into the game, would you have spent 10k, you know, with that package? and you've got to say, "Okay, this is the package that we're looking for." And keep in mind, there's packages bigger than 10K, but I think that's your entry level to work closely with the sensei. And then after that, it's like, "Oh, you you want a a private co 25 weekend." >> Yeah. >> You know, you do a couple of those, you know,

hit a you know, you can have three three other players with you because you're in a forsome, you know, okay, great. You know, and that that could be 25k a piece. And you you think that people would not pay that. I would say if you build up your brand and your reputation and whatever, there's a lot of people that pay for that. >> Oh, yeah. Absolutely. Yeah. [clears throat] >> Okay. So, um I want to I

want to uh really break down on this and I know that the viewers aren't uh engaging as much with this conversation because they're just processing it and they're going to be going back through this a lot. But this is the way I want you to look at this. Okay? and and you did you did um you you know you did when we first started but I want to go back to this and I want to go

back to analytics and I just want to go back to your year view. Okay, so there's two ways that you're going to increase your ad revenue. Okay, one is consistently putting out good content that ads would fire on. Um, and then getting a higher, you know, a higher uh, you know, um, CPM and you're coming into the higher CPM right now. Okay, you got 40% more than the other time that you did it. Okay, 40% more.

Okay, so you just know that just being consistent with it, you're going to get more. You're going to also do what we talked about um which was um uh uh getting a good PR strat and and elevating it in front of brands. All I care about is it's a brand play, not to get you more viewers. >> What do you think is worth spending for a PR firm? like like basically >> probably like $500,000 a month

um just for a little bit of time or you might you might do 10k um uh to just you know just do a push out and then it kind of goes back down to a $500 revenue but you need to get uh you need to get visibility on uh having reporters report on you and I know that it's weird because TV is dying but your audience still does it. of like, hey, golf sensation, whatever. >> Yeah.

>> You know, does X, Y, or Z, that's great. You know, >> one thing that So, Ed's really well connected with the PGA program since he's a PGA member and they have PRs and so we might be able to work out something with them where they could help us with that. >> Ju just do that. Just just uh gear that up. Gear that up as much as possible, okay? Cuz like right now, your revenue is decent.

um it could be a lot better, but when we're talking a $40 CPM, because that's what some of those were firing on, you don't need to get a lot of views to do it. But if we could get enough views, if we can get where uh you're getting uh I mean, this is the way I equate to it. Um if you get like a million view video views a month, I mean, with the CPMs on that,

that would be pretty massive. This is what you did per year. Yeah, I that's kind of my my like internal view goal is to get us to about a million a month over the summer. Like I feel like that's pretty achievable with what we did last year. >> I I think you can do it based on what I'm seeing here. You know what I'm saying? So, it's just like can can we can we can we level

that out because you're right now at half a million video views >> uh based off of that. Can you get a million a month? Okay, great. Um with the higher CPMs, you're going to you're going to you're going to crush that. Okay, so that's the first stage. The next stage is you can't lose your main revenue source with your other program. >> So, uh I I would I would test this out and this is a really

really important thing. Um so there's people that gave you email but they didn't buy. You need to be able to to offer both packages to them. So it's like, hey, offer them the big package. see how many will just do it just regardless of what it is. And if they don't do it, do a downell where they can get what you currently have for 10 bucks or whatever that is. >> Yeah. Yeah. Totally. >> You know,

and so you're you're doing it both ways on it. That's what you're testing out because you're going to need to get kind of a mid-tier package. >> Yeah. >> Um and it could be that you know, here's here's the um uh done for you is with a coach, right? But uh that you could get all the other stuff, put it in a in a course. It's like here's your to improve your golf game in 90 days.

It could be a course and it could be without a coach. Um, and it could be, you know, let's say at 900 bucks or 500 bucks or something like that. >> So that's exactly what what I've had in mind is to make basically like several products that like one that does chipping, one's wedges, one's and then bundle it all. So for like 500 bucks or something, you can get the whole Golf Sensei online do-it-yourself >> Yep.

>> suite. And then that's like a works both as a a selling point for like Instagram and different places that we might not be able to get the high dollar one or it's also a downell for all the people who >> it's always a downell. Yeah, it's always a downell and it's those that are like you don't have enough trust factor >> uh where you need to go and it's pretty pretty funny. I'm rewriting uh the

YouTube formula right now and I like it's the same version. So it's like uh it's version two of YouTube formula. So the formula is not really changing. But when I've been going in and they're like, "Oh yeah, you just need to just make it 30% or whatever." Like section three I'm rewriting section two I rewrote everything and section three I'm rewriting everything. So it's like a brand new book uh with with a different lens and it's

based based based on all this information I've been able to get. I've been I've been doing this for a very long time and I've uh when we first started it was like oh okay uh channel jump start was in its infancy. Uh the whole reason why we did channel jump start is to get case studies for the book, you know, and that the whole thing. Uh but uh ultimately we're down to uh the chapter that I'm

writing right now. And it's it's pretty intense. Um one of it is really understanding uh the viewer to a deep degree and figuring out how to how to know their entry point. So right now um there's about discoverability and then trust and an emotional relationship >> and you're you you got good dis discoverability and new new viewers but the trust factor isn't as high >> as as it needs to be and then getting that that emotional

uh attachment is extremely low on your channel. And so it's really really breaking that down. And ultimately when we when we look at that it's the trust factor is where they buy like guaranteed that's where they buy. And so I've literally tracked every sale that has come into um channel jumpstart and believe it or not the book is the number one you know specific source of it. >> So what I'm getting at is let's do the

course. >> Um let's do the the personal coaching but there needs to be a book too. So I think >> we have one yeah we have one almost done actually. we've >> Okay, but make sure that it dubtales with what you're doing. >> Okay. Um like when you when you're breaking it in in section three of my book, uh I have uh action exercises. Guess what they go to? They go to a mini course that goes

with the book. Well, what does the miniourse go to? Channel jump start. So, it's like everything kind of cycles into it. And so, I would definitely definitely uh look at that. >> That's good. >> Yeah. Yeah. >> Um and and you won't know that immediately. And it's smart not to put the book out until you get some good case studies and say, "Look, this is what we did with this golfer. It's one of my students that

I coach." When you say those things, then it's just like, "Oh, okay." He has coaching programs and whatever. Kind of leans it in. >> Does that make sense? >> Great. Yeah, that's really that's a really good We've been trying to figure out how to like what to do with the book because it Ed's mostly written like the the golf swing part of it, but like from a marketing standpoint, I've I've been kind of trying to figure

out what to do. So, that's really >> What are you going to call the book? I think Ed wants to call it how to swing a golf club because that's like his his like thing, but [laughter] >> we haven't decided on that one yet. So, >> so, so that I think you need to focus in on 30 years, you know, 30 years experience somehow. It could be in your subtitle or whatever, >> you know, what whatever

that may be. Um, but when when someone looks at the like a title, you got to bring curiosity and relatability and they're like, "Okay, I already know how to swing the golf club. Why don't you tell me this or whatever." So, like I'm not saying that it's the wrong um uh assumption that you're trying to get them, but if it's if it's more targeted like here's here's how 90% of the people in golf, >> you know,

wrong. >> You're you're speaking to me. That's what I want to do. Figure out the more marketing. >> Yeah. >> Concept. We haven't decided on it, but we were just still kind of >> Yeah. Yeah. >> Swing sensei. >> Swing. How to swing like a master golfer. Like that's a freaking good title man. >> Oh, that's good. I like that, >> dude. I I would say Yeah. The golf swing sensei or something like that or Yeah.

But I I like that. That's a really good Look at that. >> I like that. I like that. >> That's awesome. >> Yeah. [laughter] Okay. So, what I would be doing more than anything else is mapping out what you want it to become. Um, I'm going to say another thing that I don't want you to uh focus a lot in on it, but I want you to be strategic on. Um, Ed's older. We never know. Life

is fragile. Things can happen. How do we have it exist without him? >> Right. And and part of it is is elevating people up. And I do love uh you know having other people on the journey. You know they might not be the selling point to bring them in. >> Um but but there is a system without it. Um and and one one uh aspect is um I just watched something with Dave Ramsey about him moving

out of his organization. >> Yeah. I've studied that really closely what they're doing. >> Yeah. And he focused in on what what was Dave's revenue versus non Dave revenue. Um, and how does that thing? Because like his his system never changed. Like he can always be his system. Yeah. Right. >> And they're coming in for that, but it's like what are the other revenue on it? And so I need you to start thinking in your master

plan what that is. >> That's really good. >> And then have the specific pieces. So i.e. certified, you know, golf sensei instructors that are, you know, third degree black belt, whatever you want to call them. I really don't care what it is, but it's like here's the support staff that's coming in and it will help help you elevate it even higher. >> Yeah. >> Does that make sense? >> Absolutely. And that's one of our big goals

with the business is I mean one of the I mean this is a really fun business, but Ed really wants to leave a legacy with what he's done. He's taught for 30 plus years and impacted well thousands and thousands before this and now millions of people since we've done YouTube and all these other platforms. And so that's one of our big like business goals is just to build it into a legacy business that even you know

when either he or I are no longer around it still impacts a lot of people. That's great. That's great. Okay. Uh the last thing is um you need to really focus in on products um in in your course in your connection. Uh what what are C golf sensei certified you know products you know >> like training aid type products or what what >> training aid and um and the other >> okay >> because like the the

thing they're looking for trust. >> Yes. Yeah. >> Okay. If they trust you, they're going to buy. If they buy and you can give them a deal, that's even better. Then that's what that's what I look at is like not just the affiliate play, but it's like if you can get a deal or you can have your trusted products on the website. >> Yeah, >> that's a page of like Ed's like favorite things and we try

to be really careful about like we get hawkked stuff to promote all the time and we're very particular about literally only things that Ed uses personally that he recommends to his students that like he's comfortable using himself because some training aids are like you can hurt yourself using them. I it's like crazy. And so we're very particular about the things that we'll recommend to people, >> but that should be content, too. Now, the last thing I'm

going to say, and and this is really important. Um, you don't have all your content strategy, right? and and you're you're going after um and and I I've learned I've learned this is like you gota you got to have different modes of discoverability >> and you're only hitting one right now. Okay, which is your main video. That's that's the whole thing. And so, uh I know that you'll laugh at this because you know I've had a

a lovehate relationship with YouTube on certain things. Uh one's how they introduce different formats, but you got to get two other formats going. um every channel that has succeeded in what I call the you know the trust triangle um it it it and that's this new verbiage that you probably haven't heard of uh because I just developed it um you know rewriting the book. >> Yeah. >> But it's like when you really do it it's like

they have other formats. Uh one is a live stream. >> That's a sense of community, right? And you're able to do that. So, I want you to do at least two to three live streams on this channel this year. Okay. >> Oh, yeah. Absolutely. We've been really planning to do some. So, that's that's >> But I want you to really craft it to how to bring it in >> and and do it in a unique way.

And then two, there's a lot of great tech out there that you can actually go live. >> Yeah. um on on the course and it can be done uniquely and you could you could um produce it, you know, offsite somewhere fairly easy and and roll from there. Um and then the next one would be, and this is where you'll laugh a little bit, which is I need you to just start doing shorts. >> I was I'm

so glad you brought this up because I was going to ask you about it because we have our Instagram and Tik Tok and everything actually are doing well, but I've just I've been so afraid to mess up the YouTube. >> You're not going to mess it up. You're not going to mess it up. YouTube's done a great job at using it as a discoverability and it doesn't impact the main the main content. It used to way

back in the day when it was first introduced, but they're more mindful. They have a lot more data on it. And right now it's just it's missed uh missed opportunities. >> Yeah. >> Um and so I need you to go back to see look at your top performers on Tik Tok, your top performers on IG and test them out on this one. >> Yeah. >> Because because uh re realistically that is part of the entry level.

So like right now you're getting new viewership, but we need momentum. We need people going to it. And then even if it's short form video, guess what's going to happen? If they if they're engaging with your content, regardless of what it is, you have a higher probability of you showing up when you uh upload a video on your long form. It just it just it's just that way. Especially if it's the same type of video structure,

you understand what we're talking there. And that's that keyword structure, right? >> Yeah. Absolutely. And so >> frequently for shorts do you think would make sense for because we we have we already have like probably a hundreds of short form content we've made. So I mean like we could start doing that right away. I just don't know how like how much like what cadence >> I would do two videos two short forms a week if it

was me on on your off like space them out. >> I would notify subscribers on it either. >> Yeah. Like make it so it doesn't go to subscribe. Yeah. Yeah. Uh but I I I would do that. And then two, make sure make sure that they are keyword specific. >> Okay. >> So, it's your same same type of of content that your long form videos are working because you want to be able to to bridge that

gap between the two. >> That's my only fear I've had with this. I didn't want to like create a new shorts audience that didn't want to watch our long form since the long forms have been doing well. So >> yeah, but um I I think that it's uh not about the competition. So the the younger age is more about the competition and then the skill. You're not doing that. >> Uh you're just doing here's your biggest

mistakes and then so you're going to appeal to uh but basically I would say older millennials on up. Uh and if you really look at your channel um you really skew high for 65 plus. Yeah. >> Great. you own that audience. We need to go down to the the ones that are starting to golf right now, which is millennials. Yeah. >> Um so the millennials and if you can get Gen Xers, then you're then you're set.

>> Yeah. >> Does that make sense? >> Yeah. Absolutely. Yeah. That's exciting. I'm I'm excited to get going with those because I've been really wanting to, but I've just been I feel like we've had good momentum, so I don't want to. >> But one other one other thing I want you to do is I want you just to put out an offer of And this is like sometime this year. that is not related to a course,

but it's just more golf with Ed for a weekend. >> I just want you to do that once. And >> we have uh we have a scramble we're hosting this summer. Um so yeah, so we're we're hosting our first uh like scramble. We're gonna have a couple hundred people hopefully come up. Uh >> okay. Well, then you're doing exactly what I want. And so what are you gonna do with that scramble? >> So it's in it's

in July and it's we already have it booked. So we just need to fill up the you know start getting people to sign up for it which we we've teased it a couple times. So, now we're kind of ready to start. >> Can I tell you what we do? >> Yeah, please. >> Um, so we have an event coming up uh similar to what uh I hate the new Chrome. It just bothers me. It lit it

literally does. I hate it so bad. Give me one second. I'm opening a new window and I drag it over and it drags it into the window. >> Oh, I know. Yeah, that me too. I don't like it either. Yeah, but it's like um Okay, so I I don't think you need to do it this time, but I want you to start thinking ahead on this. Okay, so this right here is an event that we put

on every year. Um, and let me pull this up real quick. Let me hit this. Give me one sec. Okay. So, this right here is an event we put on every year. >> Yes. >> And u it's just coming up and look at how many people we have coming. And I it's the biggest event of its type >> um in in Utah, right? And what's cool about it is uh fans can come and just be a

part of it. and they can watch their favorite YouTuber. But, uh, when you meet the competitors, look, it's a huge collaboration. Look at how many channels are coming. >> Oh my gosh. Yeah. >> And and they're promoting it. And it's just like it's just like awesome, right? The uh the thing that we do um and and just so that you have context of it um is is we live stream it all. Like we literally live stream

it all. Um so the YouTube audience gets to see it. It's one of the bigger YouTube uh events uh you know on on >> probably live stream our scramble. >> Ah now you're thinking right >> that would be awesome. Yeah. >> So I I would try to figure out how to do that and maybe it's not this one but if it's the scramble and you you're you're live streaming elements of it and there's a clear winner

of it and are you calling it the sensei cup or what are we calling it? >> We need a name for it. We haven't we haven't figured out >> literally the like the sensei cup like I I would golf sensei cup or whatever >> like >> um it just elevates it and then two they don't need to per like because you're going to get to a level where they can't all golf in it but they can

come be like do a weekend right >> so they can they can treat it like the masters or whatever but it's just what whatever right so like you can literally lean that into it and and honestly it's um it's awesome um we we do this quite a bit um it's a it's We have a VIP party. We can bring people in. We actually stream it where you don't miss a moment. Goes into our app. Uh people

are paying for that. We also do it for free on YouTube, you know, and that's the uh you know, the whole the whole thing when we when we really break it down. And then so this this is a model. This is our fourth year doing this this event. And this is the the first year that we're doing another event in the fall. Uh so we're we're uh we feel like with we can uh do three events

and that's kind of what we're leaning towards and so this year we do two we'll add another a third event in 2027. So >> that's awesome. Yeah, that's really really exciting. I think we could we could definitely do some of the things you're talking about. That'd be that'd be awesome. >> But it's more about patterning the business aspect of it. Uh, if you look at the sponsors that are coming in on on this one, I mean,

we're doing giveaways. Like our our giveaway um is about $46,000. >> Wow. >> Um, and so they're giving away a razor on it. It's just just amazing. >> I was think about that. We could and we have a lot of great relationships with all these training aid people. We could probably get we could probably do like giveaway prizes for get your own like >> Well, no. Everyone should get everyone should get a bundle. Whoever pays for

the thing, they should get some free stuff right? >> Yeah. That's the most important thing that you do. >> Yeah. >> Not even close second. So like I don't care if it starts with the sleeve of balls. It needs to be something. >> Yeah. Yeah. >> And and then and you build from there, but if it's like, oh, you get this plus this, >> you know, plus you get to hang out, it's great, you know. some

of the higherend stuff like the, you know, thousand like golf sensor that people can have, you know, think of, you know, everyone of those, but like we could probably give away like a bundle of them to like, you know, as >> Yeah. >> Exactly. Exactly. So, but make it more about the experience, right? Um, and and that's what uh a lot of uh just treat it like a regular tournament that you do. Okay, there's the the

play that's going to do it and and it's a scramble and it's gonna be fun. It's going to be fast. It's gonna be engaging, but it's like it's about the food and the fun. And so get get a good food element that's there and then it's about the hey here's what you get because you're a part of the tournament. Oh my gosh. And it's and then literally uh give sponsorship for the tournament. That's huge money uh

huge money that can come in um to get the right type of people and then it elevates it if it's on YouTube. >> Yes. Yeah. >> So, if you get sponsorship to pay for the visibility, then it's a live stream every year that you do or twice, you know, twice a year or three times a year when you do this. So, >> that's awesome. Yeah. I'm I'm really excited about that. >> Okay, man. I'm I'm telling

you, I truly do believe that you can uh uh 10x the revenue by by what you're currently um doing plus starting to put your online training available and then having an event uh type type ecosystem and and ultimately it's more mapping it out what you want it to look like. And so this is what I always do is I do a five-year plan of what I want to look like and then I do three-ear goals. Okay,

what can we do in three years? Where do we need to be at? Right? And then just kind of reverse engineer from there because I found that if you have the vision of five years and you're activating three years, you're going to see it really elevate. So what I'd love to see is like what's the exit strategy for Ed in five years? >> Okay. Can you get to that point, you know, where he if he if

something happened or whatever, what does it actually look like? Okay. Can we actually break this down? >> Does that make sense? >> Yep. Absolutely. Yep. >> Okay. Um, so lastly, uh, and this is an important one. Uh, you you've gone through channel jumpstart, you've come to VidSummit, you've done this. what people are on watching this. What what should people do this year to really elevate their their YouTube game when it comes to the business side of

YouTube? >> Yeah, man. That's a good question. So, uh things that come to mind, so obviously growing your your channel is where it all starts from, right? You that that gives you the opportunity to to do something. Um I think that I've this has been my dream for years. Ever. I remember you you mentioned something like uh AdSense should just be a drop in the bucket and I've try I've been trying to build that out for

a while now and that's kind of been you know something I've been really working on but um I I feel like one of the things that that people underappreciate on YouTube is people get excited about the views and that AdSense and that's all great the people that you meet through like if you if you open it up so that you can actually interact with with the people directly whether that's um in person or online is incredible

like we we have a business opportunity with like a guy making some sort of like a training product that we're working with and he's someone we Ed and I went and had uh we hung out at his house and played golf with them and that's like a whole another business that could come from this and it's just you just don't know what opportunities are out there until you you know open yourself up to it. But the

first step in that is is making a really valuable channel that people appreciate and that they enjoy watching. And um you know I think there's so much to that. >> Yeah. And I think too it's more about um taking a viewer to a fan and then from a fan to a community and then leveraging the community because the the golf community already exists, right? >> Yeah. >> But what about your commuting within the golf community? What

does that represent? And >> so the more that you elevate the viewership, you're going to get more fans. If you can get that conversion, and that's where you've been weak is getting that conversion from fans to community. >> Um and you know, you really need to lean in on that because once that's established, boom. Okay, great. Well, good way to do a community is do uh coaching, you know, put coaching in group setting, right? And then

also doing your own tournaments. Okay, you're doing that this year, too. So, it's like you're literally ele elevating that, but it needs to be more visible. >> Yeah. >> So, I would strongly encourage you to try to figure out how to live stream it. Um and and it might cost you a little bit, but it's worth it. It's [clears throat] worth it in the end, especially if you can get a sponsor to pay for it because

you're like, "Hey, we'll we'll make you the title sponsor of the the games or the the tournament." Um, and it'll be, you know, broadcasted on YouTube. Okay, great. All you got to do is take care of that. That That's awesome. So, >> yeah, that's cool. >> Well, all right. Well, I am super excited for you. A lot to do. I think there's a lot that you need to process what we discussed. >> I watched it 10

times over. >> Honestly, thank you so much for for jumping on. >> Yeah, I do really appreciate it. >> I hope it's inspiring for people because it YouTube has really changed my life in many different ways. And you know, it's just I remember when I first met you seven years ago, I I just was getting my gaming thing started and that turned into tons of cool opportunities and now this is >> as well. So, >> yep.

Well, I appreciate it and thank you everyone for watching. Uh really excited for this year. Got a lot of great things coming on. Got the book that will be coming out this year. I'm just in the final stages. I just actually got done with the cover. It's going to be killer. It's killer on it. And then two, uh, you know, like it it is a full rewrite of section two and section three. Um, and we're on

the tail end of that. And then if you're interested in working with me, go ahead and look in the description below. We actually have a group coaching called channel jump start. Highly, highly recommend that you uh get involved with that. There's so much that we do to help you be successful on YouTube. So guys, thank you so much and we'll see you on the next one. Thanks everybody.