How a bass YouTuber hit 12M subs
60sReveals a counterintuitive strategy for massive growth in a tiny niche, making viewers curious about the specific tactics.
▶ Play ClipAI Summary
This video analyzes the success of YouTuber Davey, who has 12 million subscribers in the bass guitar niche, far surpassing competitors. It highlights two key strategies he uses to attract a broad audience and achieve viral views.
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Strategy 1: Broader Topic Ideas
Davey creates videos about bass guitar concepts that appeal beyond just players, like playing a 24-string bass, making them visually appealing and clickable.
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Strategy 2: Trending Memes and Famous People
His most viewed video ties content into a trending meme and leverages famous people, increasing clickability and reach.
To grow a YouTube channel, focus on broader niche topics and harness trends or famous personalities to boost visibility.
Study Flashcards (2)
How many subscribers does Davey have?
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How many subscribers does Davey have?
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12 million.
What are the two strategies Davey uses to grow his channel?
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What are the two strategies Davey uses to grow his channel?
medium
Click to reveal answer
Making videos about broader bass guitar topics and tying content into trending memes or famous people.
💡 Key Takeaways
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Broad Niche Topics
Demonstrates that appealing to a wider audience can generate millions of views even in a small niche.
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Leveraging Trends
Shows the power of piggybacking on trending content to increase clickability.
Full Transcript
what's up slappers how does this YouTuber have 12 million subscribers when the next closest in his Niche has less than a million well they did two things in particular that anyone who wants to grow a big YouTube channel can do too first Davey makes videos about the bass guitar but let's be honest in terms of the size of the world there's only a very small fraction of people who actually play bass so Davey manages to get
millions of views by not making videos about specific lessons but by coming up with ideas around the bass guitar that more people would find interesting things like this video about playing a 24 string bass are visually appealing and make you want to click to see what the guitar might look and sound like the next thing he does is again something we can all do and it's apparent on his most viewed video where he tied his content
into a trending Meme and harness the power of famous people making it way more clickable to learn more about what's clickable hit subscribe for more shorts like this
