How to Build Influence That Converts: The SPCL Framework

We good? We hot? We spicy in the chat. Let me know if you guys can uh can hear me. I don't see you yet. Okay, I see you. All right, let me know if you all can uh can hear me. We're doing something new. We are uh 104 spicy. Great. Okay. So, um we're doing something new now. Also, can we decrease the delay between me saying stuff and me like can we like not like I got

to be edited or censored. I probably do need to be edited and censored, but uh y'all are just going to have to have to deal with how that goes. Uh, but yeah, I uh some of you guys may know this, but I've um I'm committing fully to uh to doing more live streaming. And I want to do this so I can like make my content with you guys and so you can kind of see like behind

the scenes what what it actually is. Um and so I'm going to my my rough plan, my rough agenda uh for today. Oh, my audio sounds mirrored. Does that sound like anything? All right, live. Yeah, you can hear me. All right. Um, so the plan for the day is that one I'm going to talk about some content strategy stuff that I think will be beneficial for you guys. And then I'll be taking live Q&As's uh from

y'all doing a little hormosy hotline um action. All right, so that's kind of that's the very rough agenda. Part one, some stuff that's good. Part two, more good stuff that's good. All right, fantastic. Um, cool. Let's rock and roll. So I'm going to do a quick intro YouTube style so you guys can see. It says audio is bad. This is bothering me. It says echo. Sounds good now. Sounds good now. Yeah, I'm listening to it. Okay.

All right. So, here's my little This is like me behind the scenes actually doing this. So, here's the intro. Uh, we got 32.7 million views on YouTube this month. Here's how. So, I posted 35,000 pieces of content this year. We did a 100 million book launch for $100 million money models in 72 hours. So, three days. We did over $100 million in sales. 105 point something or six million to be exact. Um, and the issue that

most people struggle with is that you're making not enough content number one and the types of content that you're making are not attracting the types of customers you want. And so the the promise that I have for you today is that I will show you um a framework that I have called SPCL like special if you want, but it's how to build influence rather than how to get as many views as possible or anything like that.

All right? But it's a four-part framework. Special is how you can remember it. SPCL. And I want to break down each of the four components for you so that you can think about how you want to approach making content. All right? And building a brand in general. And so I I also share this because I am not somebody who naturally like some people just naturally have that like taste and you know brand knowledge and like have

cool factor for like I I am not that way. Like I'm not naturally that way. I'm not artistic. I'm really not creative. Um but I will work hard and so I'm going to share the stuff that I've learned. so that you can hopefully if you just have work ethic uh you can model it. Okay, so SPCL these are letters and hopefully overhead cam works. All right, so S P C L. Okay, so what do these actually

stand for? All right, so number one is status. And this is why you hear me talk about proof so much. But how do you define status from an operational perspective? For those of you who are new to the channel, um I like to operationalize things. opinion like I like to look at objective reality and describe how you would see it with your eyes rather than try and put a whole bunch of like emotional words around stuff

because these are the like that type of language is what confused me for a very long time when I was coming up and it was only after I started defining things by what I could see what I could observe did reality feel like sharper more crisp to me and my ability to predict what was going to happen next increased by a lot and so this is why I I talk in this way so how do I

find status so status is someone who controls controls reinforcers in a given environment. So that's a little bit fancy word, but fundamentally if you control the good stuff that people want, then you will have status no matter what it is, right? And so the simplest example I have is like if you if you go to a bar and it's a busy bar and there's a bartender and you have to get the bartender's attention in order to

get a drink or booze, that guy in that moment has status. He controls a scarce resource, right? Um, but uh if that guy walks out of the bar, no longer controlling that scarce resource. He does not have the same status or even close to it, right? Like outside of the bar, he's not getting tips every every single 5 seconds when he like moves his hands a little bit and like says something nice, right? People aren't waving

money at him as he walks in the street. Of course not, right? But it's because he has status in one condition and he doesn't have another. Now, what's interesting about all four of these elements I'm going to break down, they all can work independently, but the idea is that you want all four to be stacked together. And this is what um gives you the most influence, right? So like any of these four on their own would

give you influence. Like that bartender, if he just says that, he would have some level of influence. And I'll give you a different example of this. Um you know, if a if a kid inherits money, right, they're going to have uh status, right? Like if you just if you have money, even if you didn't earn it, even if you didn't anything, if you have money, you will have some degree of status because you control something other

people want. Period. That's how it works. All right. But would that kid who has money have the same status as a kid who has money who also gave you, you know, 10 different cryptocoin picks that all popped off, right? Well, if he gave you 10 different picks and you followed them and they all popped off, you would for sure, like think about it, like how much more influence would that person have over them saying, "Hey, you

should put money in this." Or, "Hey, you should, you know, give me money for XYZ" or whatever it is. Obviously, I'm talking money because I'm I'm a business person first, but like think about how much more influence version two would have with just two of those things versus version one, right? That's the difference. But if you have all four, that's when you get you become super saiyan. One of my classic examples of which leads us to

to to P, right? Which is power. So status is number one. So you control scarce resources. Power is number two. I would say if I had to only pick one, I would pick power. And I'll explain why. So power comes from something in the behavioral dynamics world called say do correspondence. What that means is if I say something and then you do it and then a good thing occurs, a reinforcing event happens afterwards, you are more

likely to comply with a with a with a with a a following request. Right? So said differently. I give you the example of the guy who says, "Hey, here's 10 stock picks. You buy them and then a good thing happens." Right? The thing goes up. Great. that person now has power. So that person has status and power which is why they are more influential than the trust fund kid who just has money right and so to

the same degree for many of you who are trying to make content one it's like okay status I want to demonstrate that I control a scarce resource that some people might want right um and so what makes this a little bit more muddied is that sometimes one event can check multiple boxes and so I'll give you a simple example so this you know two weekends ago or whatever whatever or three weekends ago When we launched the

book, we did 100 million plus in sales, right? That in of itself, me having money from the event gives me status. Me saying, "Hey, you can launch stuff in this way." See, I'm going to skip ahead. Gives me credibility, right? Because I I I show that I have an event. I have something that has happened as a result of me doing it that gives me third party credibility. There's something that you can observe with your eyes,

right? the reason that my ads do well when I have my my, you know, $10 million building behind me is like, oh, well, that's hard to fake, right? And so you have credibility there. And so one event like selling a company can give you money. It can give you credibility. And then if I give people directions on how they can do things that are similar and then good things happen, then all of a sudden you get

power. And then the last is likeness. I know I'm skipping around, but hey, we're live. We're having a good time. All right? And so credibility is number three. And I'm going to go in more detail on all these. All right. And then likeness. So what's likeness? So likeness is that you see some this is some people say relatability. Um this can be both uh psychological in terms of you share similar values with this person. You like

you like their vibe, whatever you want to say, right? You like their behavior set and it and that behavior set matches to people who have been positive in your life in the past. Uh or they literally just look like you, right? So, like Leila and I could talk about the exact same stuff, but she's a girl and so she's gonna have more chicks who follow her than me. This is not like a a girl. This is

not super inviting for a lot of women. And for the for the few ladies who do follow me, I appreciate you. I really do. Uh, but I have like an 89% male audience. Um, and so maybe it's it's because of the topic, but I would think, you know, at my onset, I think, oh, it's because I talk about money and I talk about business, that's why I have a more male audience. But Laya, I think, is

like 54% female. And so and she talks about almost exclusively money and business. Um obviously she talked about some mindset stuff too. But I I say this to say okay if we have these four things and these are the things that create influence and I would define influence as um high likelihood of compliance with requests. Okay so what does that mean? So if I say hey you know grab my new book or I say hey come

to this webinar. Hey I'm going live like come check it out. Or hey you should come to a workshop. Whatever it is right you make some sort of solicitation. It could be like or subscribe. It doesn't matter. Like there's levels of how quot big of an ass something is. And if anybody's played like a video game, it's like you have like a role for like Dungeons and Dragons. And it like depends on how how charismatic how

much influence you have, how high of a role or how low of a role rather you'd need in order to be successful with the request, right? And so if you want to stack that stat for you, right, then if you want to minmax your influence, if you will, um then you want to stack all four of these things. Okay? You're like, "Okay, I think I'm I'm falling with this." So, how does this relate to content? So,

first off, um, starting from the back, likeness, I think so much more of it is just like just be you. I don't think I don't think there's any there's zero ROI in trying to be or act in a way that is different than who you are. And I like it's it's a relatively trit message, but like most people are NPCs. Most people say pre-recorded scripts. They they look at like the four different outfit, you know, combinations

that that exist for different kind of mental stereotypes. It's like, oh yeah, guy who loves barbecue and craft beers. Oh yeah, that's that that's that archetype. I'm just going to be that archetype. Or you've got like hipster bro who likes hipster [ __ ] right? Or you've got uh you know like just bro, right? You've got just like stir bro. And people somewhat put me in that status, but I also like for a few years was wearing like

sandals that look like really weird. And I wore those and I was not broy at all, but like I wore them because they were super comfortable and I didn't have to like wear socks, which is a big thing for me. Anyways, but point is like I think what makes you unique if is if you actually lean into the the nuances that make you you and actually have a way to defend why you do what you do.

Because most people don't even think about why they do what they do. And if you do things and you don't know why, it's not. It's because you're following someone else's directions for your life rather than your own. Weird like real. And so so much of us have been programmed by people earlier in our lives, and I say programmed as though we were like machines. But think about it like this. What person do you think in your

life, highest likelihood, has super high max status, power, credibility, and likeness? I'll wait. Who do you think has the highest has has these his maxed out earlier on in your life? It's your parents, right? It's your parents. So, think about all four of these elements. Status. Do your parents control scarce resources, things you want? They've got money and they've got toys that they can buy you. They've got food. They have act like they control your shelter.

They control what room you you live in. They control if there's other people in the room. like they have huge amounts of status in your life because they control all the scarcest resources, all the things you want. And also to the degree for each of these SPCL, these are not binaries. So don't think like, oh, I have status, I don't have status. It's to what degree do you have status, right? Like if somebody's got more money

than you, they might have some status. If you've got $1 and someone's got 10 grand, they got more status than you. Right? But if someone's a billionaire, they have way more status than the guy who's 10,000. Right? Okay. So again think not in binaries yes or no but think in continuums. So the next one is think about your parents power. How many reinforcement cycles do you assume that your parents had from the time you were born?

When I say reinforcement cycles it means like they said do this you did that thing and then a good thing happened. Now you might be like a I hate my dad or hate my mom or whatever your thing is. I don't really care. That doesn't matter for this purpose. The idea is that they probably said don't go in the street or don't do that and you avoided a bad thing or do this and then a good

thing happened, right? You tied your shoes the first time, you put the two bunny ears together, you tied your shoes, a good thing happened. They you followed their directions. Think about how many times a parent has given you directions, you followed them, and a bad thing was avoided or a good thing happened. Many. And so it makes sense that not only do they have a lot of status, they have a lot of power. Okay. What else

do they have? Credibility. Now, this is one where I think parents sometimes might lack compared to the other things. Now, if you have a parent who also has credibility in that specific, you know, realm of whatever it is that they're talking about, then you have even more uh influence on you, right? And then finally, for a parent, are they like you? Yeah, they literally look like you, right? And oftentimes they share similar values to you to

a degree. Obviously, some people just go polar opposite from their parents. That's fine. But I'm talking in sweeping generalities for most people, right? And so this should at least explain or break down like why do parents have so much power over us? How how do they have so much influence over our behaviors even when you don't even here's the here's the really kooky part about this. You might not even want to listen to your parents. You

might even like your parents, but you can still feel that they you have to like resist their requests because you are so programmed based on these elements of behavior to comply with their requests. All right? And so then the idea is how do we take these four elements, right? And then how do we reverse engineer these into the content that we have so that we can build up true influence? like and again we're defining influence as

the likelihood of a compliance with the request right and that likelihood will depend on the nature of the request and how much your SPCL is in relation to that thing right if I was giving out fashion tips I probably don't have a lot of credibility for fashion tips right um I don't know if I control any scarce resources around fashion I have no I have no fashion hookups um I probably haven't given anyone specific fashion tips

um I have no third party anything for credibility for it and you probably don't look like me and so like I probably would have very low influence and so these things are not I mean to some degree they can generalize as you go up and up and up but um you have more influence in domain specificity right so of course there's some things that will generalize over time this is why people go to their hair stylist

and they'll listen to them for relationship advice it's like how does this person who cuts my hair have anything like why would I trust them in any way on relationship advice or on a stock pick. But the thing is is that there is some degree that generalizes, but it's obviously going to be way more domain specific to whatever their thing is, right? So hopefully this is this makes some some sense for you guys. Okay? So if

we know these are the four things, status, power, credibility, like this, then for each of these things in our videos, right, we want to demonstrate that we control scarce resources. And so for me like at the very beginning if you think about what the intro was right so I said we did you know 32.7 million views and we did overund you know5 point something million in sales for the book launch in 72 hours and so that's

me demonstrating status I have these things right then power. So what I'm going to do in this video is I'm going to break down four things so you can follow and if you follow these things you're going to be more likely to get people who are going to comply with your future requests. And so that means that they're not just going to uh watch your video, but they're going to be more likely to one watch a

next video. And if you have any kind of call to action in the video, whatever level of call to action that is for you, whether it's subscribe or like or share or or you know, buy something that's small or you know, set up or call or whatever it is that you sell, then this is going to be second, right? Like uh that you'll you'll have included that in your content. So then credibility is going to be

the third party stuff. So the reason that I had at my launch, for example, I had Guinness I had to pay those judges. I had to pay three judges 24 hours uh to be on site was because I wanted to validate that the the books that we did and the revenue that we generated was legit. Right? So I had a a third party that most people um respect as like a legitimate uh corporation that their entire

business is based on trust that they validate and verify proof that these records were broken. And so that gives credibility. And then with respect to um with respect to the video um status and credibility can seem similar but because because so so commonly the things are linked. What I mean is like if I say I just have money I will have some status but with relation to what this video is about the credibility component will be

more around the views that we're able to generate and the sales that we were able to generate from having content. And so money generically gives status the credibility around the specific that I'm describing which is like how do you build influence inside of a video or a personal brand. That's going to be that's that's the third that's the kind of like the objective proof. Does that make sense? Hopefully that's I'm separating these for you. One is

generic status. The other is going to be specific to whatever we're describing. All right. Now the likeness piece, like I said earlier, is just you being you, right? And so that's why I'm actually super pumped to do these live streams because this is like honestly way more fun for me. Um because like I can't tell like I I'll be real with you. I I I hate I honestly hate making YouTube videos. Um and when I mean

that is like staring at a camera and having like you know prompts to you know solicit me to say stuff like I will do it because I have a relatively high pain tolerance and I'll do what is required to get what I want. But like like I I'm I'm going all in on this. So if you guys are like what's Alex's kind of like media strategy for the future? I'm I'm I'm focusing on two words. You

can write this down. Live interactive. Those are the two things that's that is describing the uh ACQ, you know, 3.0 or Mosy Media 3.0 vision for what's going forward. Like that is what I'm focusing on. And I'll tell you a story of why why I think this is so interesting. So, I had a conversation with a mega influencer. I don't think you would mind. Um with Mr. Beast a few weeks ago, and we were talking about

kind of like the future of media and content. And so one of the things that he was just talking about was um this soccer game that came up uh that they do like UK versus US. And I I've never watched the game, but you might have seen some like YouTube videos about it. So what ends up happening is that they have all these different celebrities or influencers from different platforms, right? And so starting from the lowest,

I'm going to use I'm going to use my little drawing again. the lowest people on this little totem pole. They would walk out in the stadium and this became the kind of the def de facto like measuring stick for who had who had the most cool points, right? These are the A-listers, okay? And so this is your typical kind of celebs from like movies and like 90s and the 2000s or whatever, right? People like they recognize

because they're celebs, but like they don't have like huge I guess they have some media presence, but it's more like traditional media. The level of applause for these guys was almost nothing. Barely anyone cared. So then the next level that came up was the shorts, the shorts creators. So this is your like only Tik Tockers or people who only make reals but like only short videos. Okay. Um and so they had a little bit more applause

on the applause meter compared to the A-listers. Then then the long form guys came out and this is when the audience got way rowdier. All right. So, this is your podcasters, your YouTubers, the people who make long form pieces of content. And I'm going to pause here for a second to kind of like highlight why I think this is. So, I don't think there's anything wrong with shorts. We make tons of shorts. But I see the

purpose of shorts as many times a way to get someone to watch a long, right? They watch a couple a couple shorts and then think, "Okay, this guy seems legit or this gal seems legit. I'm going to risk my time because that's the risk. They're making an investment, right? You're making an investment today. I'm going to risk I'm going to get a good return on this, right? And so shorts then lead to longs. But let me

show you the difference from an influence perspective. How many reinforcing cycles do you think you can have in 30 seconds compared to two hours? It's like not even close, right? And so if someone watched two 1-hour pieces of content for me, period, okay, two 1 hour pieces, 120 minutes for them, for me to get that same level of exposure and kind of cycles of reinforcement with a prospect, right? and they were only consuming shorts, right? Let's

say my average short Michael, do you know what my average short is? Lengthwise 15 seconds. Let's say 15 for math sake. Okay, let's say it's 15 seconds. So that means it's four shorts per minute. So if I have 120 minutes for longs, I have to do someone would have to watch 480 shorts to have the same level of exposure as watching two hours with me. And think about how how important this is. like what were the

things that people said like this was the quote podcast election right this one that just happened Trump went on and I don't care about the politics behind it but I do care about influence and persuasion and so like why is it that the the I think I think my opinion the two podcasts that I think really nudged this election my opinion is the Trump three-hour plus podcast that he did with Rogan like a week or whatever

it was before before November is it November 4th I think it's November 4th 11th November 11th. You guys already know. I'm sure someone in the comments can correct me. Okay, you've got I think that was a huge influential event and I think um I think Elon getting on uh Tucker Tucker Carlson and doing that interview. I think those two interviews were some of the interviews that really nudged the election. And again, I don't care who you

voted for. It doesn't matter to me. Um I just again I think about this from marketing persuasion, okay? And so because of that, audiences who were not sure got to spend three hours with a presidential candidate and as a result, it just nudged some of them in the direction to ultimately vote. Okay, now back to our little story. So A-listers have almost no applause. Shorts have slight applause. Longs have legit applause. Then the live streamers. When

the live streamers came out, it was like the entire auditorium or stadium or arena erupted. And when I heard that, it was such a visual example of of just like I mean we have this saying which is like butts and seats, right? Like if you like some some of you guys who are watching this have have some level of of of following or you make some sort of content, whatever. And some of you who who don't

like you might as well get started, right? But if you just make a bunch of like meme content right? You demonstrate almost none of these things, right? You demonstrate no status. you you give no people any directions on what to do so they get no positive results as as as a result in their life as it relates to whatever domain they care about. You're not demonstrating any kind of credibility and maybe you have some element of

likeness that one you might have some element of likeness that might come from from a meme sort of uh uh content, right? And so what happens is some of you guys are chasing views when what I think you want is you want to have prospects who are more likely to comply with a future request, right? And so we need to change our behavior to maximize the likelihood that occurs, right? And so in in looking at this

thing, this is why I'm I'm telling you like showing my cards. Um I'm going to be doing more live streams. And I think it's also and this is me like outside of SPCL, but I think like meta themes overall is that I think that the internet will always move towards truth. And so I think the A-listers, everything's super curated, everything's super polished, it's photoshopped, it's scripted, right? And as you move closer this way, it's rawer. Like

you have a three-hour podcast, like they're not scripted, right? Or most of them aren't, right? Um streaming, it's like, yeah, we're live, right? I can't do anything. Like, we're live. And so this idea of of how can we approximate the rawest reality of you us hanging out, right, and actually going through this stuff. Um, I think that is what will unlock the most influence as long as you are still including these SPCL elements into it and

I think that's the marriage, right? How do I do SPCL and do it as many times as I possibly can? That's the idea and so live streaming provides that that opportunity. Now, let's also think about this from a context of volume, right? So whether you like him or not, Rogan tremendous influence, right? to the same degree. PBD, tremendous influence. Uh Dave Ramsey, tremendous influence. What is it that these guys have in common? Right? What is it

they have in common? They're putting out hours of content every single day. So, you guys want to hear something a little bit mind-blowing? So, I said earlier that we had 35,000 pieces of content right now. I hear plenty of times there's tons of, you know, $1 million businesses, $2 million businesses, things like that. They put out one piece of content a day, right? And there's nothing wrong with that. That's 3665 pieces of content a year. And

if you think about the size of acquisition.com in terms of our revenue, right, compared to somebody who's doing one or $2 million a year and they're doing 365 pieces of content, we're just quite literally doing a hundred times more. That's it. Like we're literally just doing a hundred times the volume. And as a result of that 100 times the volume, what do you think's happening? We get a hundred times the prospect. And so a lot of

like like people want to try and like outsmart themselves and thinking that they can like not do the work that's required. But it's actually far more linear than you would expect. So like we just know like one out of 10, you know, shorts is going to go, you know, is going to be a two or 3x outlier. We just know what that math looks like. Same thing for longs, right? And so it's like how do I

just jam as much into that input output machine as I possibly can? And as long as I'm checking these boxes, like I'm making the right kind of content, then you're going to get the right kind of prospects. All right. So, I'll give you one more nugget and then I'll I'll open up I'll open up uh for discussion. And I I love Dave, by the way, for those of you like Dave's a G. Dave's been doing like

I don't care who you are, you have to respect that man's level of effort. Like he's been doing this for I don't know 40 years. 40 years. He's been putting out three hours a day of content. It's like I don't care what you think about him. Like the guy works and he's consistent. And the thing is is and he'll be the first to say he's like I'm it's not like I'm Superman or I'm not like you

know some rocket scientist here. He's like but the guy is consistent. And like I'm telling you like if you can unlock consistently consistency like you can become an incredibly dangerous competitor. It's just it's just it's wildly underestimated. And so for those of you who are like starting right now, like start like like start you you will you will not make less money by letting more people know about your stuff. Period. Full stop. So I'll give you

one more nugget like I said which is that some of you guys may have heard this and it's a concept of social media is now turning into interest media. Okay. So what does this mean? Let's unpack this for a second. So, if you make content and you judge it by views, I think that's dumb. And I'll explain why. If you if I make a if I if I have a a grandma in public come and just

do a running slap and just slaps me across the face, that video will probably get views. But does it get the grandma views? No. Does it get me any any more people who now believe more in my stuff? No. But what it will do is it will show it to people who are interested in humor, which is a lot of people, right? But those might not be your customers, and they probably aren't. So assuming you're not

an entertainer and you are somebody who's a business person. And if you're if you're in business, whatever business you're at, e-commerce, SAS, services brickandmortar doesn't matter. If you sell services to anyone, you're likely going to be an educator, not an entertainer. Meaning, you're you're you're trying to provide value to people to change their behavior in some way. and ideally changing behavior that gets them to walk closer to you and buy stuff. Okay, so what do I

mean by social versus interest? If you want to attract the right avatar, make content for that avatar. That sounds so obvious and simple. And the thing is that no one does it because here's the right or downer. The content is the targeting. Like the algorithm is so good now. It knows what you're talking about it. It knows it can it can literally judge your your background. It judges what you're wearing. It judges who you are and

will display it to the people that they know have a history of watching content that is similar to that that people find valuable. And so if you're making stuff about how to fix pianos because you're a piano repair guy, then you will have people who are trying to fix their pianos, right? Or they're making or maybe they're making a purchasing decision uh relative to pianos and maybe they want to see which ones break the least or

whatever. But if you're making that type of content, you might be like, man, I'm only getting, you know, a thousand views a video. It's like, yeah, but the market of people who are buying pianos might be significantly smaller than the market of people who just want to be entertained or distracted. So, it's not fair to to compare your views against Mr. Beasts. It doesn't make any sense, right? And so, if I were to think to myself

like, I have a room of a thousand people that are going to watch this and all of them are only interested in fixing pianos, that's a hell of an opportunity. And so we have just like wildly dis like uh I don't want to say not tracked of we track views of course but like I care so much more about IRL responses. So what I mean by that if I make a video and then I get texts

from business owners that I like and that I respect being like yo that was fire then I'm like okay I'm on the right track. And so some of you guys let me know in the comments you guys have seen um a format that we've talked about. We call it cash cows but basically it's me there's a business owner that presents a little bit about their business. they come to this side and we talk about how to

like how to improve their business, right? So, let me know in the comments if you like that style. And if you do, let me know if you're a business owner or not. Okay? So, uh like I like that style and I'm not a business owner. I like that style and I am a business owner or I don't like that style and I'm a business owner or I don't like that style and I'm not a business owner.

Let me know in the chat. I don't I'm at a delay so I'm just going to guess what the responses are. Um but here's the here's here's here's the reality of it. Whenever people are here in person at our headquarters, right? You were like, "That's down. You're a business owner." Okay. Great. Yes. Okay. Yes. Exactly. So, if if you are a business owner, when I have people who are here in person, IRL, in real life in

Vegas, right, business owners who fly out, I ask I say, "What is your favorite type of content?" Dollars to donuts. That's their favorite type of content. And so, I make more of that. Even though, and it would make sense, like it would make sense that there's fewer of those people right? Because just think about math. If you've got uh if you got the whole population here, let me I'll show you a little graph on this. And

you have to like you have to do this math for yourself otherwise you're going to get really frustrated with your content. So let's say that 100% of people like this represents 100% uh let's just use USA because I already know all the numbers for USA. Okay. So let's say this is 100%. All right. You get 100% of people are interested. Okay. Well, right now only 9% of people even own a business. Like 9%. So, right off

the bat, I'm going to have a huge percentage of people that aren't my ideal audience. Now, of course, I do have people who are business interested and that's why I'm a co-founder of school and we give people, you know, a way to go uh start a business online in in in a lowcost way, right? Um, which you can do. It's n bucks a month after a 14-day trial. You guys can check it out and there's a

bunch of like training and community and all that good stuff. All right? But you can go school.com, I think. I think it's below this video. Doesn't matter. Point being, 9% is what I'm competing for. Okay. Now there's that means that there's about 32 to 33 million uh business owners in the US. Okay, 32 million that's that's 100% of all business owners. Now within that 95% of that 9% is below $1 million in revenue. 95%. So then

then I've got 5% of that 9% that are over a million. Now if you want to get if you want to get weird with it, what percent do you think is over 10 million point 4%. One in 250 point 4%. And then a 100red million nine figures is I think one in roughly 3,000 depending on like your data source. One in three thousand businesses gets to 100 million a year. this big and so it would make

sense then right that that we've given these numbers right 9% is is 32 million so I know 5% of that is only be a million and a half people there's only a million and a half people who are business owners doing over a million based on the math that they that that this is census bureau data maybe theirs isn't correct but that's the math right and so if we're looking at that's the market then it would

make sense that I'm not going to get all 100% of them to watch my video right if I got one and a half million views and 100% of them were business owners that'd be insane Right? And so it would make sense that like if I get 100,000 views on a video that has that's really made for that level business owner that I'm crushing it, right? And it doesn't make sense to look at, you know, Mr. Beast

video with 100 million views and be like, "Oh man, I suck." It's like, dude, we're going after we have different we have different games, right? And so I'd encourage you um to to create accurate expectations of the size of the market that you're going after and also think about the translation of these numbers into IRL real life. Because when I started out and I was making YouTube content like I started zero just like everybody else did.

And I remember saying like I was like can you believe like can you imagine there's going to be a time where we get 10,000 views on a video. I remember saying this. I was like dude we're going to get 10,000 views in 24 hours. It's going to be sick. And and that was because at that time I was getting like a thousand views in 24 hours, right? But for me I was like a thousand like I

worked in real life. I had brick and mortar. So for me to get a,000 people in a room I was like my god I would do lunch and learns with 15 people, right? So I got 15 views. I was like hell yeah. I I mean I would do this in person and this is just being convenient for them. So it's at home, right? And so I bring this up so that you don't judge one the the

the number of views. It's way more important to have quality of views. I have two businesses that I looked at in the last year that were doing over a million dollars a year with less than 5,000 followers. There's another business that's a B2B uh insurance company that that I uh that I invested in that I don't want to share the numbers, but okay, I won't show I'll just say many millions on like $10,000. I'll just leave

it there. All right. And so like you absolutely can make plenty of money with a very small following as long as you make content that's directly valuable for that following. All right, with that being said, uh we just went over SPCL status power credibility and likeness. What you want include in videos, why I'm going all in on live stream, and why the whole point is you want to get as much time with your uh prospects as

humanly possible. You want to make the topics of your content based on the things that those people find interesting, not uh based on like being social, but being interesting. And if you if you make it interesting for them, they will keep watching it. and then being realistic about your expectations on how many views you can get based on your size of market. All right, with that being said, let's let's rock and roll. Let's do some uh

uh yamados. I don't know. I don't know the Spanish for uh for Oh, we're going to go we're going to go we're going to go OG. We're going to go old old school. Isn't this isn't this uh so so 1990s? Okay, we good. Hello. Can you guys hear me still? Yes. All right. So, is that Who's that? I'll chat for a bit. Okay. While they turn this on, I'm going to I'm going to go a little

chat. So, um let me know any questions you guys have in the chat um related to this or related to anything business and then uh I'll answer what I have while they turn the first caller on. Cool. All right. You guys like live yamadas. There we go. Now I know. Yamadas. We got to get some Yamadas on the line. Yeah, the $100 million man is still here. $100 million men rocking and rolling. You guys liking this

live setup. I love this. This is so much more fun for me. Okay, so Adam, 22, want to build a multi-million dollar business. Should I start now? Fail forward and learn on the way or spend money to choose building skills, cash and clarity. To me, those are one and the same. Um, like you will build skills by failing. So I would try and try and do stuff. Just being real. Like do stuff. Uh, learn from it.

And if you can make money while you're doing it, great. I think that for many people, one of the the w like a huge leg up that you can have is working one to three years in the industry that you want to get into. Like I think there's just there's huge upside there because you don't even know what you don't know and you learn so many like default ways of operating because when you have to I'll

give you an analogy. So imagine you've got a pile of bricks, right? So you've got this pile of bricks. All right, let's say that these bricks represent, you know, stuff that you can use to build. This is going to be a terrible pile of bricks, but whatever. Okay, and someone says, "Go build me a building." Right? So you then try and assemble these bricks in a in a hundred different ways. And the thing is is like

if you don't have directions on how to assemble those bricks, you're not going to know what assembly is the correct one for a building. And so the thing is is that if you have an ideal building in mind, right? Then there may be a few ways that you can correctly assemble the bricks to get a building, but there's going to be way more ways to not assemble the bricks to make a building. And so for me,

I would rather just like kind of like if you're building a building, like you're building an IKEA desk, right? If you don't have the directions and you have the pieces, you might eventually figure it out. But it's so much it takes so much more time than having a model to look at because you automatically know. You're like, "Okay, well, first thing I'm going to do is I'm going to separate my tools over here. I'm put my

screws over here, and then I'm going to put my my blocks over here." Great. So, it's the first thing. That's what you do. And then after that, you're like, "Okay, I'm going to look at this picture. There's got these four legs." And you're like, "Let me put the leg number flip it upside down. but like one like two like like four like okay it's almost looking like a table but if you have no idea and you've

never built a table before you built anything before then it's way harder to do and so that's why I think I would recommend make money earn and learn one to three years like my first thing out of college and like college is different now than it was then but like like I did college for three years and then I worked for two years and then the next thing I did is I still didn't even start immediately

I then um started as like an apprentice at a gym because I I want to get in the fitness business. So, I went to a successful gym owner and said, "Hey, can I like work for free? Can I mop the floors?" And I was like a white collar consultant. So, I went from making I think I actually don't remember what I made. I knew I had $50,000 in savings. Uh the reason it's like unclear is because

I I got paid on contract. It was like very lumpy. Anyways, um but anyways, I uh he then basically started paying me minimum wage u to follow him around, but like an amazing ROI for me because he was like, "Oh, yeah, like email marketing." And I was like, "What's that?" and he was like, "Oh, it's this whole thing." Right? And again, YouTube wasn't really like around the way that uh when I started doing this. Um and

so I had to had to learn the hard way. So that being said, hopefully that helped uh for Adam in terms of thinking about what to do. And uh John, what's up? We on John. I was say Alex. Yeah, it's me. John, what's up, man? Tell me about the business. Yeah, so we help people with chronic backa get pain free with our online program. We're talking about 9. Talk a little slower. Talk a little slower. I

think our constraint is uh talk a little slower. Consistency. Can you hear me? Oh yeah sure. Okay, I can talk slower. Yeah. Yeah. Talk slower. Talk louder. Okay. Okay. Yep. So, we help people with chronic back pain and satica. Um, we have an online program. Okay. So, online Okay. Yep. And you help with back pain? Got it. That's right. What's revenue? And we're doing n uh 95 grand a month. Okay. So, you're doing a million bucks

a year roughly. Okay. So, you're doing a million a year. Great. Um, how are you, so I know you're online. Are you selling via checkout page or via sales call? We do a DM to triage call to sales call. Okay, so Okay, cool. You're doing online sales people. Okay. Yep. Okay, got it. And how are you getting leads? Uh, it's we have a million followers on Instagram. Okay. 1 million on IG. Anything else? Uh, yeah, like

200 grand on Tik Tok. Okay, cool. Well, you've probably already seen the difference of uh the value of 200,000 on Tik Tok versus 1 million on IG. Yeah. Want me to give you a quick hack to turn those uh Tik Tok people into uh more value, please? Yeah. So, we have found that the best uh call to action for Tik Tok if you want to sell higher ticket stuff is actually make the CTA DM me on

Instagram and then put the link to your Instagram. Wow. Okay. Yeah. So like on Tik Tok you get people to DM on Instagram. I know. But you already have your whole DM team set up on on Instagram anyway. So like it works great. Yeah. Cool. All right. So that's thing one. Great. So uh what do you want to do? What's the li what's what's holding you back? Uh it feels like needs consistency. So we have one

sales rep and two setters and I want to get more sales reps, but it's just like one week we'll be filled up weeks in advance and then another week we barely get, you know, enough leads to fill up one and then we just end up pitching on every single post. It just feels fatiguing for the for the clients. So, I'm curious, do we start ads? Can we start retargeting or do we need to fix something first?

How many posts a day are you putting out? Uh, we're putting out one post a day on Instagram. Uh, we tested two, but it's just uh like we really focus on we edit it for eight hours, we make it great, so it's one a day. Okay. I think you can probably make more. I'll just I'll just put that out there. I would I would 100% not believe in the mythology of like there's a platform limit. There

totally isn't. And that's on and I I I pretty much stand by that on every platform. Um like Fox News puts out one I just looked this we're calling up this morning uh does one long per hour on YouTube. Oh wow. Right. And they do like 300 million views. Right. And uh there's a Bollywood account that gets a billion views a month on Instagram and puts out a 100red posts a day on Instagram. Jeez. Yeah. So

you have to think about it like this. So instead So I hear what you're saying with the feeding audience. I think more realistically, you're fatiguing your editor, not your audience. I think they're not making good enough stuff. No, I'm being real. I think they're not making good enough stuff. Like, your audience has no has an insatiable demand for value. Would you like believe that in your core? Your audience has an insatiable demand. It will literally never

it's an endless pit when it comes to value and has almost no appetite for fluff and waste. So, if we I don't know if you can see the YouTube, but if we have let's imagine that this circle represents a million people. Okay? When you make a post, you're getting like 1 to 2% of your audience to actually see it, right? Mhm. And so, if you make more posts, you'll just have more 1 to 2%s that see

it. Okay. Okay. Now, where your issue comes up is that when you make your call, you know, your direct call to action posts, then it's like goes from like that kind of thicker dot to just like an itty bitty speck because your your reach gets um hammered right? Uh we actually do a call to action on every post like at the end. That's fatiguing. Well, it's it's not it's not the end of the world. Again, all

that matters is like how long is the CTA relative to the post, right? So, it's usually like are you doing a mini chat in integration? Yeah. Yeah. So, how long is the CTA? Uh, it's like six seconds. Is it That's long. Is it pre-recorded or is it like pre-recorded then stapled on or are you making them native every time? It's native but it's the same every time almost. Yeah. So, you want to swap out what the

lead magnets are constantly? Oh, okay. Got it. Right. Now, because like why would they respond? They already got it. Yeah. Right. So, all right. So, I'm gonna I'm going to write down little nuggets for you. So, number one, we're going to go Tik Tok Tik Tok uh DMs to IG as CTA. Number two, we're going to make more lead magnets so that you can alternate through them. Number three, uh I think more content is a good

idea. Okay. Number four is I think you need to lower your time uh your CTA time. So, I would probably I would shoot for like 3 seconds or less um for your CTA because the thing is it'll kill the it'll kill the viewthrough rate, right? And then that's killing the amount of reach you're getting. Mhm. Yeah. Okay. And you're doing comment like book or comment whatever and then it DM them the thing. No, we actually do

a like for free static assessment and then we just basically say comment for an assessment and then we book a call at DMs. Yeah, I mean that's also a really heavy ask. So, it might be worth considering like a cheat sheet and then a triage question. Okay. Because I mean like that's like the heaviest right hook you can do. Um yeah, I'll give you guys a little insight also to the my live stream bros. Um on

one hand like when we do ads that are like direct to workshop that's like quote the heaviest ass like hey come out to Vegas right that's pretty you know it's got to have a hurdle etc. Now when we have a scaling road map which you may have seen ads for right the scaling road map um has lower immediate uh rorowaz but over a 60 or 90day window has superior ro to direct workshop in addition to that

it also has like 10 times the reach because getting somebody who's a little bit like somebody who's like yep I want to come to a workshop like they've already consume like this that's almost like it's almost like uh worm audience retargeting more than it's like an ad and a process that like nurtures you know prospect ects and then you know warms them up provides value etc. And so I think if you want to broaden uh kind

of like the net that you're going through just make the ask that you have a little bit lighter. So I think one you've got your direct like if you're doing one a day I would do like maybe two a week of the direct one and then do the remainder of them as posts that are um like lead magnet centered, right? Like seven tips to fix this or whatever, right? And you you can spend I'm sure you

can spend a hundred of those things. It's not it's not that hard. And then the triage question is like, "Hey, are you here for free stuff or do you want to solve the problem for good?" And they're going to say, "I want to solve the problem." Then you're like, "Great." And then you're you're into a sales conversation. That's great. And then at what point would you start retargeting ads? The thing is is okay, this is this

will be great for everybody. So again, I don't know if you can see my thing. Um, so if you think about your audience is this pyramid, right? the people who are buying from you right now are this like tiny tiny little top 1% here. And so there are some things that there are some actions that could get you to to convert just a higher percentage of that 1%. Which means that like we could make the the

well or the pyramid larger, which we would do by posting more times and making better content, right? Or we can keep that pyramid the same size, right? Okay. And then we can move this line of what percentage we're converting and make that a little bit deeper. When you add a sales team, that converts a higher percentage of the audience. When you add ads, you're going to convert a higher percentage of the audience because you're just going

to have your ads shown to a bigger percentage of people in that sphere, right? And so it's almost like reaching into forward revenue and pulling it forward, which is fine as long as you're filling up the bucket, right? So I would Right. All right, you get what I'm saying with that? So, you will absolutely make more money if you have a sales team and run ads. No question. But then you will hit another plateau and you

will still be limited by the growth of your organic unless you create a true cold traffic acquisition channel, which is a different monster and beyond the scope of right now. All right? And so my recommendation is um I would want you to double your content. And if you want to keep one of your your CTAs as uh because I don't want you to like I don't want your business to go down. Uh, keep one CTA as

your direct to uh, you know, book a call and keep the other and make the second CTA for the lead magnet and just do two a day. Sounds good. Cool. Sounds great. All right, rock and roll. Appreciate you John. Awesome. Thank you. Yeah, thanks for calling her hotline. All right, so uh, let's take a little let me let me look at the chat. What's up, guys? Okay, so as I build a personal brand, is it better

to become an authority in a certain skill and then start posting content or is it better to start posting content without being authority in that skill? Great question. So, my perspective on this, and this probably will differ from other people's, but I can only explain what I do, right? And the kind of the thinking process behind it. I I never want someone to question whether I'm legit or not, right? And I I I think that way

and maybe it's because I just have like massive insecurity. Who knows? Um but the the reason that I I tend to always start with proof, right? And so I would rather like and if you don't have external achievements, right? Then you need the achievements to be effort-based rather than external. Okay? So what does that mean? So instead of saying hey I did $100 million launch that's an external achievement. Everyone can see that great lots of money

etc. Right? I could say I made $35,000 pieces of content. You can control that. Now whether you did a good job or not is is a separate thing. But when you do effort based achievements it's kind of like grind or pay right? And so in the beginning you don't have the the money or the proof to do it. So you have to grind. And so grindwise it's like I'm going to make 35,000 pieces of content and

document what you're learning along the way. that's fine. Like that's the game. And so, um, that will be kind of phase one. Phase two is be willing to work with people for free. People spend way too like I'll say this differently. If you're getting started, every single business to this day, I still start with free stuff because I want to get feedback from people. I want to know what they like, what they didn't like, what their

pain points are. I want to figure out how to how to smooth out the process. I want to figure out all these different things. And me trying to guess at that on my first shot and ask people to pay me, I'm like, I don't want to do that. I'm going to have a bad reputation. I don't want it. Right? And so, it's going to take you so much more time. Think about this. For you to get

10 customers who pay you with it never giving anything away for free is going to take a long time. You getting 10 people to start working with you for free and then using the 10 testimonials you get there to then get your 11th, 12th 13 14 15 16 17 18 19 20th customer is going to take you less time to get that 10 paying customers. if you do 10 for free first of whatever it is that

you sell. So that's my that's my two cents. Um more people knowing about your stuff is not going to make you less money. I do think though that like big big big picture. It also kind of depends what you're going to get into. If you want to be, you know, it's like I want to be a business coach. It's like well dude just look at the people who have the most who have the most um credibility

in in business. They have some big giant thing behind them, right? I would not try and compete there. I would try and compete on a much smaller pond that I can be I can be king of a very itty not even a pond like a puddle. Like just be king of this itty bitty puddle and create proof around that little bitty itty bitty puddle and you will find people who are willing to pay you because you

are a specialist and because they have access to you. Okay. Um and I'll give you I'll give you one more tidbit for those of you guys who are starting out and then I'll take the next call. So when you're starting out you always have an advantage. All right. Every every position has an advantage on the board of the game. So if you're if you're a if you're a Superaller, right? You're you're you're a G or whatever

you want to say, right? My position is to say don't go with Weenie McGee over here. He's in his mom's basement and doesn't know what he's talking about, right? I have been doing this for however many years and looked at all his credibility, look at all his proof, right? Cool. Weenie McGee, right? Is be in his mom's basement and he's gonna be like, "Don't don't hang out with Alex. You're never going to talk to Alex. there's

no chance, right? You're going to be talking to someone three levels down from him and you're just going to be a number to them. I mean, that's what I would say. Of course, we don't operate that way, but like that's what you would say, right? And so, if that's your position, then you say, "Dude, you're going to get my phone number." And so, it's not, "Am I better than Alex? Of course, I'm not better than Alex."

Like, own that. Of course, I'm not better than Alex, but I am better than the third rung down on his company and you're going to get my phone number and I care about my reputation. That person doesn't. That's where you compete. And so that's how you can start getting a foothold, which is why there will always be room in the market for people who are new. Because people who are established are going to have their position

to play. Coca-Cola Classic is going to say, "We're the classic. We've been doing this forever." And the people who are new and Upstart is like, "Hey, I'm a young founder. Just try my soda out. If you like it, tell me. Give me feedback. I'll try and fix it." That's the position. Both can win. And for anyone who's like, "I don't think this will work." Or something like that. It's like, dude, like I was in the same

position. It's not like I'm 50. You know what I mean? Like I started at 02 and you just have to outwork, right? And you got to say like I'm willing to do more than those guys are. And in the beginning, people don't want to say it. I'll do it for less until eventually you have proof. And then we have proof. It becomes a virtuous cycle of charging more. Okay. Caller two. Stephen, let's rock and roll. Until

eventually you have proof. And then we have proof. It becomes a virtuous cycle. Stephen. Okay. Hear me? Yes. All right. Mute me in the background. Okay. So, I'm gonna Nice to meet you. Nice to meet you, too, Bit. I'm gonna because the team collected your number. So, monthly revenue right now is 54K, right? Yeah. All right. And then ad spend is 3K. Well, that's monthly. Yeah. Per month. I got you. Um, this is per month. Great.

Uh, ads is 3K. Great. Per month. Okay. Per month. Uh, industry is your medical. What do you do? Uh, custom insoles. Yes. I'm a podiatrist. Oh, cool. Yeah. Yeah. Buddy of mine's dad was a podiatrist back in Baltimore. Um, okay. The offer is insoles for 300. So, this is your your AO your AOV call it right? Um, is 325. I know that you're in pounds, but I'm just used writing dollars, so it doesn't really matter. Okay.

Constraint is Google ads are under spent. Okay. So, you can't spend more than the 3,000 a month. Is that correct? Yeah. Okay. Are you local? Uh, yeah, I do. I have an Google ads specialist that is running my Google ads. So, uh, that's something I never learned, but he told me that the local in the Netherlands, you mean? Like, are you running ads for a local business? Are you running this ad spend nationally? Oh, sorry. For

a local business. Yes. Okay. You're local. So, people people do that, they come in, they get measured or whatever, and then they they get insults. Correct. Exactly. Yes. Correct. Okay. Got it. So, they're saying they just can't spend more money. Yes. Okay. Uh I don't know if I believe that. How big of a city are you in? Like what's your 10 milei radius? Um I I thought he he said around 10 kilometers, something like that. But

I was also thinking from Yeah, maybe he isn't did doesn't have the skills just to uh to to uh to to scale the campaign so to say. So I am already in touch with in general our marketing agency that is already checking in with another Google ads specialist to see from if they can duplicate certain campaigns and get better results. Yeah. So I'll say this man. Um so I mean congrats you're doing you know 600ish a

year. Um I would strongly recommend you learning this stuff because it's not that hard. Like it's really not that hard because then you're not going to like right now you're saying the constraint of the business is under someone else's control. Right. That's a tough position to be in. So, I would just want I would want to own this myself. And I'll give you a I'll tell you a story that like really changed my person. I haven't

told this story in a really long time, so this will be a good one. So, I went to this meetup where everybody was doing, you know, eight figures or more. And at the time, I wasn't. And so, I like snuck in. They were like, "No, we think you're going to be, you know, a big baller." Because whatever. They recognized the the the magic in me. Um, but anyway, so they they let me come. And what was

really interesting is one of the guys who's making the most money in the room when he went up and presented he said this really interesting thing. He said I would encourage everyone here cuz someone asked him like hey so what are you doing to like reinvest in your education right now he said well at at the level that I'm at and he was making I think 30 or 35 million. I remember thinking I was like oh

my god this person is God. Um when I heard that but he said he was making $35 million a year. And he said I would encourage you to write down a percentage of your income whatever percentage you're comfortable with and put that as your learning budget. All right. And that learning budget, he said, you should spend that every month um and expect to have zero ROI on nine out of 10 things and then the 110 thing

will make you 10 times the the money. It's almost like doing a venture bet on yourself from an education perspective. And so I took that to heart and then I started spending saying, "Okay, you've got your 3,000 a month. I want you, Stephen, to do $3,000 a month that you control." And you saying like, "I'm going to spend 100 bucks a day and I'm going to see if I can beat this guy because I promise you

when it's your business, you'll beat him. like you'll you'll you'll suck in the beginning, but you'll quickly learn like at like PPC for for Google Ads is like really not hard. Like they make trillions of dollars to try and make it easy for you. Sorry. Go ahead. Yeah, that's great advice, man. Thank you. Definitely go start start with that. Yeah. And the nice thing is that no matter what, if you spend more money on ads, you're

going to make more money. So even if you're inefficient, you'll still increase topline. But I think that if you just try and get good and good and good at that and then I would also reach out to whatever these other agencies are. I don't mind spending more on this because again the big picture is like you have bigger goals than this. Right. 100%. Right. So just don't let your ego get wrapped up in your one month

or two month profit. Like that profit will be there if you choose not to spend money. It's always there. Right. So I would want to take as much of that profit as humanly possible. And I'm just I'm telling you how I do things. I take all that profit and I just see that as this is my opportunity to reinvest in the business when the business is small reinvestment is you are the reinvestment. And so that's where

I'm like, okay, I want to I'm going to pay the my current agency. I'm gonna pay the next agency and I'm going to tell both of them I want them to teach me what they're doing and I'm going to spend my own budget too. Yeah. Yeah. So that that was originally already my plan. So I had just a call this afternoon with the new agency and I told him from look if we going forth with the

Google ads specialist I want to have weekly calls to at least know what what he's doing in the ad account so I just can follow the the guy and that ever may ever have new ideas that I can just try out but that I understand what he's doing. Let me tweak let me tweak it for you. Let me tweak it for you. Let me tweak it for you. You're going to ask how often are they are

they going to be you know really doing work on the campaign. Just let's just guess it's twice a week, okay? I'm gonna do something even better for you. I'm gonna ask that you don't even work on my account. I'm still gonna pay you and I want to have two calls a week and all of the work is going to be done on those two calls. That's it. They don't have to do any other work for my

account, but I want to be the one who controls the mouse and I want them to tell me what to do and why they're doing it. Oh, that's that's a very good idea. Okay. This is how I learned this is how I learned how to run national level Facebook ads. This is how I learned how to do it. I hired an agency and I said, "I'll do whatever. I'll show up whatever hours you want." I was

like, "But I control the mouse and you tell me what to do and I'll do it." And I recorded my screen and I would ask questions along the way and they would tell me. I'd be like, "Okay, so why are we doing this?" And then within six weeks, I was like, "I get it. I don't need this guy anymore." That That's genius. Cool. Yeah. Sounds good. Sounds definitely going to start there. Rock and roll. Congrats on

the business, Stephen. Yes. Thank you, Alex. Rock and roll. Okay. Rock and roll. Bye. Bye. Yeah. All right. What type of lead magnets or funnels uh do you make for them? I'm guessing I don't know what that one is in reference to. Uh Richard Ferris. Okay. Core question is how do you PE firm? Okay. Hold on. Partnered with my wife on our business. We sell jewelry with purposes. Um let's see here. Partner with my Okay. Wait.

Partner with my wife on our business. We sell jewelry with purpose. Uh natural stones. What would be the best content to post for advertising? We use Tik Tok. All right, bro. What are we Bro, what are we talking about here? This is super visual. All right. What are we What are we talking about? All right. So, number one, you should be on uh uh I mean, Tik Tok. Tik Tok shop for sure. Like, if you're not

doing that, you should be doing that. Number two, I'll bet you with jewelry probably have very good margins with it. Um, and you could probably pay really aggressive uh, affiliate commissions to any other Tik Tockers who will repost your stuff. And so I would look at, are there small things that I can give out for free? I know that's heavy, but people will be willing to do it. I don't know what revenue is right now, by

the way, Junior. Um, but I would also double this on Instagram. And I would want to do like as many collab posts as I can with other influencers with them trying on different things. And I think the the big thing that I would want to do is I want to tell the narrative. I want to tell the story behind the the the jewelry. All right. So, I'll give you an I'll give you an idea. So, or

I'll give you an example. So, if you think about like selling merch, right? Everyone has t-shirts. There's nothing sexy about a t-shirt. And if a t-shirt just has a logo on it, again, it doesn't really matter. But if you say, "Let me tell you the story behind why this logo, why this saying is meaningful." And so what we have to do is basically pair this commodity of jewelry with the meaning that you then ascribe to it

or the narrative or the story that you put on top of it. And so two years ago I did my book launch for the leads book. And some of you guys might have been there. Um and I sold like millions of dollars of hats. All right. Um and people were willing to pay $100 essentially for a hat. Now obviously they got two other books and the hat was free, but like fundamentally that was what happened, right?

And so what's really interesting about that the specific event is that I then spent like four or five minutes just saying like let me tell you about why I wear this hat and what this hat means to me. And so after explaining the meaning behind the hat then way more people were willing to buy it versus like hey do you guys just want to buy a hat? And so I think to the same degree you need

to do that within your content and you're like what kind of content should I do? Like show the jewelry, show people unboxing the jewelry, show people picking out between different kinds of jewelry and then you telling the narrative behind each of them in terms of where was the stone sourced? Why did you design it that way? what does what does this chain do versus this chain? What do these metals do? Like there's so much to talk

about um with your content. And don't be afraid to repeat stuff. Just don't be afraid to repeat stuff. And one of the really interesting things with content is that I'm going to give a Dave Ramsey example, but like you need significantly less variety in your content than you think you do. So think about what Dave Ramsey has done for the last 35, 40 years, however many years it's been. He has told people to spend less than

they make. That is that has been his core message. Don't go into debt. Spend less than you make. Cut up your credit cards. Pay off your loans. That's more like obviously is the seven baby steps. And that's awesome. But my point is this is that people still tune in every day when they know what the message is because they're like, I wonder how this will apply to a stripper. I wonder how this will apply to somebody

who won the lottery. I wonder how this will apply to somebody who's got a kid who's going to college now and it's a good college or it's a bad college. Right? And so the thing is is that you can have a single framework or single core product or concept and the variety will just come from the examples that you use. Cool. All right. Third caller is Liz. Liz, let's uh let's get let's get busy. Liz won

the lottery. Hello. Hey, Liz. What's up? I'm good. How are you? Excellent. You're on Herozi hotline. So, you've got monthly revenue $600,000 a month. Congratulations. Badass. Thank you. Welcome, Rich. You got to buy me some jewelry from uh from Junior. All right. Um Okay. Ad spend is 150,000 a month. Okay. A little high there. Got it. Um All right. What are your margins right now? They didn't ask that. What are your margins? Well, before we started,

so I've been preparing for a million a month for the last three months. And so I started building the um the fulfillment team and in the last three months my margins have been 25%. Okay. But before that it was 45%. Yeah. Got it. So in the last three months I've been trying to scale build team as haven't managed. Got it. So that's it. Okay. Industry is marketing automation. Okay. So who's the uh who's the target? Many

chat funnels. Oh many chat funnels. Okay. Got it. So, thank you. Makes it easier for me. Okay. Many chat funnels. Okay, great. Um, and then your offer is it's for e-commerce brands. Okay, cool. And they got to be doing over 10,000, sorry, $25,000 a month um in spend. That's their requirements. Okay. Yes. 25K a month. Okay. What's your uh what's your price? 6K a month. 6K a month. Okay. 6K per month price. What's churn right now?

between 5 to 10%. Okay. Um Okay. So 5 to 10% churn. Let's just use 10% to keep it simple. So 60K. What are what's gross profit on the on the service of 6K a month? Um well we we're breaking even in month one and then we're starting to profit in those of month two. No that that takes into cost of acquisition. I'm saying what are gross profits on the service? So, how much does it cost you

to deliver for a $6,000 a month customer? About two 2K. Two to 3K. Okay. Two to 3K. Okay. Exactly. Okay. A little bit high, but that's fine. Okay. Um, COGS. So, cost of goods sold. Okay. Great. So, uh, what's the question? How can I help now that I have context? I've been struggling to double my ad spend. So our meta ads break when we push from 5k a day to 10k a day. So the question is

should we instead of multiple 1k a day campaigns which might be competing against each other. They're not consolidate everything into a they're not don't worry like that that media buying mumbo jumbo. Don't worry about it. Doesn't matter. Okay. Keep going. So you want to scale your ads and they're not scaling. Okay. Correct. So, is the one master campaign that's spending 7 to 8K a day with a one single asset with a ton of ads is better

than multiple 1k a day campaigns? I have no idea. I actually don't think it matters. I being real, I don't my whole my whole life that has never been the thing that has limited me. Say it differently. I don't think your bidding strategy is the limitation for all your business is not getting to a million dollar a month. Okay, this is why it's valuable to have properly identified constraints. Is it the creative then? Yes, I think

it's probably the creative. Um, where are you where are you how are you thinking through the hooks that you're choosing? Well, I'm researching um using GPT whatever ads I see online what feels good, what what sounds interesting and I roll those out. Okay. So, I'll tell you I'm going to guess right now that that's probably the issue. So, are you familiar with the five levels of awareness from uh this is Eugene Schwarz? Yes, I am. Okay.

So, you have to translate those levels of awareness to the types of hooks that you're that you're making. So, I'm going to guess so if you have like a hard ceiling on your advertising spend, like once you get over a certain level, like you can't spend more, it's typically because the nature of the hooks and the content that you're talking about only really relates to the bottom of the funnel. So, you're talking about uh most aware

customers who already know about your types of offer or you know solution or product aware customers who know about they know about manyhat um or they know about you or they know about your offers, right? So that's it's you're talking to a very very warm audience. And so Facebook only has a very small amount of people who are, you know, doing $25,000 a month and know about this specific type of product offering. And so that's the

only people they're showing the ads to. Okay. And so we have to start like at the at the extreme, right? You would have the unaware customer who is purely you have to get them purely on curiosity. like your your business is losing you know thousands of dollars a day because you don't have this one integration that would be something that someone who has no idea about anything to do with many chat anything to do with marketing

automation they might take the next step now what happens is as you go upfunnel right you go to higher or basically lower levels of awareness when there's way more people sometimes the funnel has to change and so does the lead mag are you just making a straight offer in your ads what's the funnel I'm make yeah making an offer to book a demo. Yeah, dude. You're like you're you are you are so level on you're so

low on the on on the awareness thing. Like that's the issue. You have to you have to make it easier for someone to take a step. They don't know who you are. Like like just saying like hey book a sales call is a tough ask. Okay. Right. And so this is why like lead magnets and things like that make sense. is like you might have need to have a longer process of breaking even number one and

a longer process of educating the prospect and you need to have wider hooks. And so one of the big things that happens in like the whole marketing world is some people are like a lead magnets don't work or they do work. If you just say hey buy my [ __ ] you will get higher rorowaz than have a lead magnet but you will be very quickly capped by the amount of people who are who are warm. And so

you've probably heard the whole like 97% of the audience isn't ready to buy right now and 3% is. Have you heard that? So right now you're spending all your time on that 3%. If you want to scale this thing, you got to be able to go up. Makes sense. So you right. And so the the hooks are going to be like how to double AOV, how to decrease, you know, your CPAs or whatever the like types

of language um that you can make there. And it's like here's six ways that you can decrease CPAs. Now all of them might include using ManyHat to do it. They may be like, "Oh [ __ ] this is really good good stuff." And if you're super hands-on, which it sounds like you are, if you're charging $6,000 a month, like you can give away all the secrets. I promise you, just give away all the secrets. It will not matter.

Give away all the secrets, all the sexiest stuff. Put it in your lead magnets, put in your ads, put in your little video sales letter that you have, right? And people are going to be like, I don't want to do with that. I'll just have them do it. Yeah. Yeah, you're right. Cool. Okay. All right. Rock and roll. Good stuff. This was fun. Let's do this again. You bet, Liz. I just want to make sure that

you're not like here's what's crazy about this because I think this is good for for everyone who's watching too. People will stay stuck at this level for like years because you keep thinking it's like a media buying thing. It doesn't matter like how you're doing your bidding and campaigns is like we're talking about like 5% differences. Like the things that are going to get you from, you know, 600,000 a month to a million or multiple millions

a month. It's going to be strategic in nature. Yeah. But do you feel like you can execute on that? Thank you. Yeah. Okay. Rock and roll. Thanks, Liz. Thank you, Alex. Yeah, you bet. All right. Herozosi hotline coming in hot. There we go. Spicy. Um, okay. Cigar. Uh, I'm 15. Teach me how I can build. Bro, don't command me to do things. I ask questions. Um, here here's rules. Rules of engagement, guys. If you would like

to increase the likelihood that I respond to a request, ask a question. Like, give me give the current context. Ask a question. All right. So, let's see. Los Falitos built a 15 to $20,000 a month. Uh, can someone pause the chat so I can actually read it real quick? Okay. Here's Summit. If you only knads, what would you do uh faster to make 10K only with one type of outreach method? Well, then just use meta ads,

dude. If you're only good at that, then just use the thing that you're good at. Okay. Okay. Loose Foot Butos. Um 15 to 20,000 a month uh YouTube business. Okay. A podcast about soccer and Spanish. Awesome, dude. Congrats. Um I've been making the same amount per year. I've been focusing on the content and not on the business. How can I scale this up? Okay. So, I'm going to bet that you probably have So, I actually don't

know what your monetization vehicle is. So, I don't know if you're doing sponsorships or if it's ad revenue. Um, I'm going to guess that it's one of those two things because just the way you described it, you probably if you were selling something, you probably would have mentioned your product. So, I'm going to assume that you don't have a product and that you were just basically a media business, which there's nothing wrong with that. So, if

you want to So, think about it like this. There's there's a couple ways you can grow the business. Number one is that you can sell more media spots. That's the easiest thing you could do to grow the business. So, that would be like outreach to other people who have uh who who buy media in your type of business and are willing to buy more ad spots. That's like thing one. That's going to be capped though based

on the amount of eyeballs and impressions that you're getting. But that would be like the fastest lever. The second, you know, thing that would take a little bit longer would be like I'm going to keep what I have and just going to expand my channel so I can charge more with the ones that I've got. That'd be the second way. The third way is, and this is a this is a smart cookie way of doing it,

is it depends on how much uh getting in the game you want to be, right? And so when you have a media business like you do, um I see this as this big continuum of risk and reward. Okay? So, if you want, you know, low risk here, and then you've got high risk and potentially higher reward, you're on this side. And I'll walk you through the options that you have besides what I just outlined. So, the

uh the lowest risk thing that you can do is you you can just be an affiliate, which means that you send traffic and you get paid after the sale. All right? That is the the single easiest thing you can do. Uh the next thing you can do is you can do media sponsorships, which is what you're doing, right? So, now you're saying, "Hey, I want to get paid no matter what. I don't care what your outcomes

are." Okay. Oops. Let's just say [ __ ] All right. Whatever. You get the idea. Media sponsors. The next level that you can think about is you can do white label. Okay. Uh which means that you can go and uh find a product that you like. You can drop ship it or you can like you're not manufacturing anything like that, but you white label it and you put your brand on it and people buy it from your channel.

Uh the next thing you can do is you can do a minority uh deal which is where you find an existing product that you like a lot. So maybe it's one of your bigger sponsors and say hey I will make this you know more exclusive for me but I want some points of equity. I want sort sort of royalty or revshare on what I can bring you. And so that gives you a nice mix of uh

upside today and upside down the line. Uh and you trade some sort of exclusivity with that. Now you don't have to do exclusivity obviously depends on the size of your brand. Um but those are things that you could explore. Now the the last and most risky but highest reward would be uh you own 100%. Right? So you actually just you build your own product or service and you have free advertising from your existing media business to

go sell that. But I want to I want to warn you that's getting into the game. Like you're getting into the business of business. And so these two are significantly easier. This one is pretty easy too. I might flip these. So like one, two, and minority deal, you basically just keep making media and you just change the economics of how you make media. White labeling and you owning your own thing are you really getting into the

game of business. You owning a product that you can sell will for sure be the thing that can get you the most money. It's also a distraction if you don't have the resources. Cool. So hopefully they give you a little bit of outline in terms of like how you can think through um how to make more with the existing thing you have. But the the easiest things here is more eyeballs. If you're already just like, I

don't want to change anything, just get more eyeballs, make more media, uh or increase sponsors. That would be the easiest, fastest that you could do. All right, cool. So, with that, Herozi Hotline, Craig, welcome to the show. Welcome to the channel. Um, you guys digging this live stream stuff? I think this is fun. This is so much more fun for me. Who are sponsors? Okay Craig. That would be the easiest guy. Mute me in the back.

You I did. You don't sound like Craig. Oh, I'm Karen. Karen. Okay. Rock and roll. Well, Karen, tell me about the business. Okay. Okay. So, you're doing 83K a month, right? 83K a month. Uh, your ad spend is 3K per month. Got it. You're an influencer. Okay. What? Let's say GLP1. Okay. So, you're doing you're doing um God, weight loss stuff. Okay, cool. And then your constraint is attribution issue. All right. So, um so you're doing

$83,000 a month. Good for you. Okay. So, what's profit on that right now? Um so, let's see. We can't I'm like nervous. We came to the scaling workshop and it's not all it's not all GLP1 but overall our business um let's see a couple months ago was the revenue was 8.56 and then 389 and then the evida was 544 856 was a few months ago or like last year um the last 12 months. Okay, got it.

I was like girl what happened? Okay, got it. So So you're going up. You're at 83. You got a million dollar run rate. Fine. Um, so what's the issue? So, so you have your audience, you solicit the audience to go buy JLP1 stuff. Do you have an affiliate or are you basically acting as an affiliate to somebody else? Correct. I act as an affiliate to lots of different brands. This is the one that we get paid

back on the quickest. So, that's why we're trying to run ads. Yeah. But our ads, the Meta thinks that we're not converting because we can't actually hook up to their backend word. Okay. So you would need you just need to add you just do you have software for ad attribution? No. Yeah. Just literally hook like this is a onetime setup. It'll probably cost you between Lewis. What are what's the range for like ad tracking software cost?

Anywhere from like 1 2 3. Yeah. It'll be like call it like on the low side like maybe 500 to a,000 and then it kind of tends to scale up with your your spend level. So it'll probably be a thousandish call it but sometimes more. uh to get the attribution. So what it'll do is it'll then feed back the data to Facebook so that you can get a conversion mechanism in place and just like shorten the

loop. But that's like a Google search on YouTube and how to set it up. And most of those most of those are B2B SAS. So they'll have some sort of concier that'll do the setup with you. Like super solvable. Okay. Even if I don't own the GLP1 company. See, that's a little harder. That's a little harder if you don't own the Now they still might be willing to install your pixel on their page if you're like

a big affiliate for them. Okay, because that's been our eternal struggle since like I would just ask I'd be like, "Hey, I want to spend money to advertise your product. Can you give can you install my pixel on your page?" A lot of people are willing to do that. If you're going to send me money, it's like, "Sure, go for it." Okay. Okay. Is there any other workound as an influencer? Well, let me do let me

give you one more detail on this. You can have them clone the page, right? So that's not like you're not getting their data or anything like that. So just clone the page and make it Karen's page, right? So GLP1/carin or whatever. And that page is only for you. And then you install only your pixel on that page. That way it's not like you're like using their data or anything like that. So they'll probably be far more

likely to be like to to to do that with you. Okay. Okay. Uh beyond that though, yeah, as an influencer, so number one, get the get the text stack. Number two, ask the people who you are doing this affiliate stuff if they'll just clone the page and install the pixel there. so you can spend more money so you can make them more money. Um the next thing though, a a third door. How big is the company

that you're dealing with? Uh how big? They've been in business for a little over a year, but she's been doing um tele health for 10 years. Okay. Well, I was going for size of revenue, but um what what I would suggest No, you're fine. Don't worry about it. So, what I would suggest doing um is saying, "Hey, I'll make ads for you and my normal affiliate commission." What's your normal uh commission percentage for them? 40%. 40.

Right. So, I say, "Hey, I will do this deal with you where you give me 20% instead of 40, but I'll make ads for you and you can run them." Okay? And then they're fronting the cash and you get paid 20%. And you'll go back and forth. It'll be a negotiation, but at the end of the day, it's free money for you. Yeah. I don't know if they'll do that because it's like a direct sales company.

So, if they do it for one person, they have to do it for everyone. They don't they don't have to do it for everybody. They can say that it's something that they unlock after you do, you know, you hey, if you if you make us $50,000 a month and you have a larger gaining following, we'll put money behind ads. Okay? I mean, I would do that as a business owner. Like if you have a massive audience

of the types of customers that I have, like sure, like I'll spend the money. And like the beautiful part for you is that you're going to get your brand more recognized, right? So you're going to get free exposure, you're going to get paid to do it, but there it makes sense for them because your ads for sure will decrease CAC by more than 20% than than their standard whatever ads they have. Okay? Right. So that's that's

door three. Door one is obviously to like just clone the page, get ad tracking set up, and then you can run your ads. That's like that's the super easy one. Okay. All right. Feel like you can do that. Do that. Yes. All right. Rock and roll. This was fun. Let's do this again sometime. Thank you. You for sure. All right. Talk to you. Great. Okay. Tasha, I'm an online fitness coach. I get my clients from YouTube.

I post one long form and four to five shorts a day. By the way, excellent framing for this. Like everyone modeled Tasha. Um, how can I scale my business to 10,000 a month? I get about 5 to 10 leads a month. Okay. So, I'm going to guess that the content itself is not good enough. Uh, number one, and I don't know anything about you. So, I literally just saw a tiny little icon. I'm going to say

something that's going to be borderline borderline. It'll be borderline. All right? So, my team can't stop me. All right? Because this is live. So, deal with it. So, I I'll you know what? I won't make this about you. I'll tell you a story. So, friend of mine, uh, obviously I come from the fitness world, so I know I do something about this. uh was in the fitness space and he was you know listening to you know

all the people and making content and doing the stuff and he wasn't as consistent as he should be but like he was he was doing stuff um and the big issue when I was talking to him I was like bro you don't look in shape you're not in shape and so I don't know if that's your situation now you have to like look in the mirror quite literally and be like do I have a body that

people aspire to have and like I I told you know this particular individual. I said, "You got to go pro, man." I was like, "If you want to be a professional," I was like, "You got to look like this is what you do like full-time like like you go like this is not this is not negotiable." And so, every business has this type of thing. It's like if you're a web design business and you have a

terrible website, like that sometimes it's the big obvious thing. So, I'll say number one, I would look there. Number two, um, if you're getting five to 10 leads a month and you're making one long, was it long? One long form a day and then four to five shorts a day. Was that what it was? That's a lot. That's a lot of content to only have five to 10 leads a month. So, I don't know what your

view count is on your videos, but you can you probably need to make better content. That's like the absolute simplest thing is like you just need to make way better content. Number one, um I guess that's number two, get in shape, number one. Number two, make better content. Number three, you might not be soliciting your audience. So, one of the easiest things you can do, I mentioned this earlier, is like you can have people just directly

DM you on Instagram. Um, and if your content is o wholly on YouTube, then you need to direct them to a platform where you can more easily have a conversation, right? Conversions happen in conversations. All right? And so I would say um send them to a calendar or put a calendar link for people to just book a call straight with you. So I don't know how you're collecting leads, but if it's like an opt-in or something

like that, like you can probably just put a straight calendar link uh on all the places that you um make content. So there's five if you're on YouTube. So, you've got your profile bio, number one. Number two, you've got your pinned comment underneath of every single one of your videos. Number three, you have your description, which you want to make sure that it's the first line with the link with some sort of big reason to why

they should click it. Number four is going to be community posts on YouTube, like you should post your community post. And number five is you got in video. So, a third of the way through a video, you uh make a quick call to action to whatever it is. might be like, "Hey, by the way, if you like this, then you might want to come, you know, buy more of my stuff or work with me directly, whatever

it is." Um, and I would say if you're in the fitness world, then I would make my uh make my CTAs around personalization and accountability. That's the number, you know, one and two things that people want when they're trying to lose weight is they want it to be personalized to them and they want accountability. So, like, what can someone not get from free internet content? They're not sure if this is right for them or that it's

personalized for their specific needs and they want somebody to like call them up and be like, "Hey, stop being a stop being I'm trying to keep this PC. Uh, stop being a stop being a uh, man, I have so many words that are just not good. Um, a rotund individual. Um, stop being a fatty. All right? They need to tell they need to hear that, right? That's what that's what they need to hear. I'm not saying

that's uh what you would say, obviously, but they want somebody who's going to hold them accountable. Okay? So, with that being said, let's rock and roll to Let's see if Craig Let's see if Craig will pick up this time. So, Craig, welcome to Prozi. Alex, what's up, dude? $18,000. $18,000 a month, right? That's where we're at. 18K per month. Ad spend is zero. Okay, got it. Industry is digital services. Got it. Yes. Yeah. And you're selling

to e-commerce? Yes, we are. And Okay. Okay. e-commerce brands trying to um so basically business is about a year old. Um and we've kind like my best friend is a really good web developer. We joined forces uh started like using his network to get clients. So we've done around $25,000 in the last uh 12 months. We proud to say we've never had a client churn. But we're kind of like a glorified tech support department. So like

basically anyone with a credit card and a pulse. What's price point? price point. Um, we're basically billing hour early at the moment. I'm putting together like an offer funnel and everything. So, don't do that. Yeah, it's like So, what Okay, so what are you what are you billing right now on average? Um, like £50 an hour, say. So, like $70 or so. Um, right. It's just you trying to uh with one other full-time developer, a few

freelancers and everything. So, we do offer like, you know, we do SEO, we do good web web development, PPC, um some CRO stuff. It's kind of like we need to really rein in on our ideal avatar. I kind of I feel a bit silly because you've already showed me what to do. Um I need to go move my endings, get a ton of leads, um get them get our ideal avatar, but um Well, you do need

to change your offer. The opportunity to speak to you. So, you do need to change the offer. Yeah. Yeah. The offer sucks for sure. We we need an offer. We don't. You're selling to people who are doing 30 to 100,000 a month, right? Uh yeah. Well, that that's the target audience. Some are somewhere a bit smaller, but yeah. Well, whatever. I mean, I don't know if you just heard I had uh who did I have on

earlier? I had um Liz, I think Liz is doing $600,000 a month doing many automation and she's selling to e-commerce owners doing $25,000 a month and she's selling 6K a month, right? Yeah. You're selling like Yeah. Yeah. $100 a month. Yeah, under underpriced is uh you're wildly underpriced, but we have to tweak the offer and the pricing together. So, I would want to say like can we say like uh we'll get we you know we we'll

replace 10% or 20% of your traffic with SEO within a year. Um and our services are I don't know starter $2,500 $3,500 a month just to like get going. Yeah. Yeah. I I have an offer I'm starting to pitch on cold outreach if I can run that value. Okay. Uh yeah. So, I mean, basically SEO industry is like really commoditized by retainers. So, I'm trying to just ramp up cold outreach and basically offer people like a

free personalized audit as a lead lead magnet. So, I'll show them where their competitors are ranking, where they're ranking, and what they're missing out on. Give them a personalized loom, sort of showing them uh where how to improve. And then we're we're going to do like a 28 day sprint to basically fully optimize the website as much as we can, try and get them as many wins as we can in the first 28 days. I wouldn't

use the word audit. The guarantee. Yeah. I wouldn't use the word audit because I think that sounds boring and not fun. So I would say like look at like we will find you at least seven revenue opportunities that you can set up within the next 30 days for free. Gotcha. Okay. And then you walk them through it. Yeah. Way better. And you walk them through it. You say, "Hey, you can do this on your own. Turn

it over to, you know, a web company or we'll do it for you." Gotcha. Um, and I was thinking like a in terms of like a guarantee, I was thinking maybe like we refund sort of 25% of our cost, like our profit margin, something like that. Yeah, that's fine. Yeah, it's I'm trying to make it more compelling, but it's um I think SEO is a tricky industry to to sell right now. Yeah. I mean, the thing

is it takes time for SEO to work. Yeah. Well, I mean, we we can do a lot in in like four weeks and and just show them like initial wins and trying because I'm trying to build the trust because, you know, everyone's got a million SEO guys in their in their inbox just like, "Hey, you know, can you can you do uh yeah, Herd, can you do can you like guarantee around rankings like we'll get you

in the top 10 or the first page or something?" It is tricky because it's like we could do everything right. Google changes their algorithm and and you know, their their site goes down. So, I try and pitch it as like we're going to stack the odds in your favor, but yeah, it's it's hard to guarantee results. I guess we could guarantee page speed, but I mean that's not really the be all end all of a business.

No. Can you do anything around just traffic, not necessarily ranks? Uh, I mean, potentially. Um, yeah. I mean, I like the seven revenue. Like, if I'm just keeping it simple, I think seven revenue opportunities. We're going to unlock these things. this is our price. You don't have to worry about guarantee or anything like that for now. Gotcha. Okay. So, so just like one time one time kind of lead magnet. Here you go. Uh and hopefully from

there book a call maybe go into like the sprint. Yeah. I mean I would say like here's what it is. We can implement this in your business. Do you want us to implement your business? Great. And so if you want have you read the money models book? Yep. Yeah. Yeah. Yeah. I would use a wave fee offer for you. Okay. So for everyone who's watching online, I'll I'll on this. So wave fee offer is the last

offer I think in the continuity section. And so when you have a business that like takes time for someone to get started, you do an AB and you say, "Hey, um option one, uh you keep flexibility, right?" And so you say, "Hey, it's, you know $25,000 and then it's $5,000 a month after that." or I'll wave the 25 and it's $5,000 a month, but you got to stick for a year because it takes time for the

SEO to work. And the good news is that if we haven't made progress within the 90 days, you can get out. That that would be my like second outdoor. Cool. Like that way it's like you don't feel like you're committed like but in 90 days if we haven't like you know what what to insert here, but if we have an X within 90 days, then we'll let you out of the contract. So instead of the guarant

the guarantee is that we can let you out of the contract without having to pay the wave fee exit. But if we hit our thing, Yeah. then you got to pay that to get out because that would have been the flexibility price. Okay. Gotcha. Cool. That that makes a lot of sense. I appreciate it. Yeah. Okay. Um cool. All right. Um, and just to take a second, I just I always thought if we ever spoke, I

just want to thank you for everything that you and Trev Trevor have done into drilling everything down into a way that we can all understand because uh yeah, when it when it's like when I'm overwhelmed and I'm overthinking, it really helps so much to to be reminded it's input output equation at the end of the day. Well, I'm happy to hear it, man. Yeah. Thank you, man. You're awesome. All right. All you. All right. All right.

See you. For everyone online talking about page 153 inside the off and not offer, excuse me, money models book. All right. So, this is the last part of the continuity offers. That's the wave fee structure I was just talking about. Okay. Let's do let's get cookie with it. Okay. Uh, Andre File. Okay. So, I run an AI cold email. Okay. So, just give me one that I can you pause it somewhere so I can read it.

Pause it anywhere just so I can read. Okay, hold on. Uh, just some someone pause it. Thank you. Okay, so why? Okay, let's I have a beauty salon. Okay, Albus Tube, I have a beauty salon in Romania. Uh, most money come in from permanent hair removal. The rest of people pay me rent. How can I scale it? Okay, permanent hair removal. Oh, Jesus. I was thinking like I was thinking I was like who is paying for

this body hair? Got it. Okay. H how can I scale it? I find it difficult to get customers and my costs are high. Okay. Um most Okay. Most the rest of the people favorite. Okay. Got it. So um I mean I'm going to guess that you're I'm not sure if you're running ads. you might be mispriced, but usually like this is something that I call pseudo pseudomedical, which is one of my favorite spaces to be in

because you have so much pricing power. Um, so I don't know the rules in Romania. I don't know if they're like super tough to uh to do pseudo medical type procedures there. Um, and I probably won't try and translate US prices to you guys, but like I'm guessing I'll just do relative. So the cost of a generic haircut here is probably somewhere in the neighborhood of like $75 if it's like the commoditized haircut price. And the

cost of laser hair removal for a package um of call it like six to eight will usually be like $2,500. And so maybe you can make that appropriate difference. And so if you're looking at your price points compared to like your hair stuff that you do uh compared to your removal stuff, that might give you an idea of maybe that you're mispriced within Romania. Um secondarily, I think this is uh it's super visual in terms of

the nature of what you sell in terms of before and afters. So, I think organic Instagram for sure uh will be like monster for you. And given um how small Romania is, I think that that actually might work pretty well. Um so, I would go organic first with before and afters. That's like easy to do. Uh Google AdSense would be the second thing in terms of speed. Well, Google AdSense will be faster than than than posting.

Um and then the third is that I would uh run meta ads. That would be my like three-pronged approach. It's like we probably have to change the price. You probably need to sell bundles, not sessions. You need to make sure that you're priced appropriately. And then give it all of that. Then we use those three marketing strategies. Cool. All right. Sixth caller is Crystal. Welcome Crystal to Heroszi hotline. We are hot. Hey. Hey. What's going on?

Woohoo. Oh, hi. Sorry. I was watching you on YouTube. Hello from Hawaii. Hello from Hello from Vegas. All right. So, you're doing 33K a month. Okay. Got it. All right. Ad spend is zero. Got it. Real estate is the niche. Okay. Aahu luxury homes. Okay. Real estate luxury. Got it. Uh offer is buy sell for high net worth. Okay. So you are a an agent, right? Are you a brokerage? Yes. Yep. Okay. Are you a brokerage

too or just an agent? Oh, just an agent. Okay. And I say just that sounded that sounded dimminitive. I didn't mean it like that. So congratulations. Um Oh. Okay. So, the train is needs funnel and a clear hook. Unsure if buyers or sellers can share the same offer. Okay. So, you want to sell more houses, right? Yes. So far, I'm on track for 25 million this year, but I want to get to 50 million. Okay. So,

what do you do right now to get leads? It's all referrals and couple times a month I'll go live on Facebook. Okay. I was doing it more consistently and I would get leads that way. But it's mainly referral based. Okay. So when you did go live more consistently, you got leads that way. A few. Yeah. Like this year I picked up 10 million in sales from that one Facebook video. Well, what do you think? I'm going

to say to do more of going live. Yeah, that seemed to work pretty good. So you did 10 million in sales. Your commission's what? call it 3% on average between buy and sell. Yes. Okay, cool. So, you made you made uh $300,000 off of the lives that you did. How many lives would you say you did? Um, usually only two a month. I used to go live every Thursday for four years straight. Okay. So, two a

month. And let's just say that that's what you did the year that you did the extra 10 million. Does that sound accurate? Yes. Okay. So, you did 24 lives and made $300,000. So, you made like $13,000 per live. Yeah, that's good math. That feels worth it, right? Because it's it Yeah, because it's it's pretty easy and fun. I just hop on, do a house tour, then hop off. Yeah. So, what if we did that? How many

How many houses do you show? Uh or how many houses hypothetically could you do that for per week? I want to say max, not like let's start from where you were to like what would be the maximum amount of those that you could do. The max would be I mean if I really hustled probably 20 would be like moving with my schedule. 20 per month. Oh, I thought you meant per week. Oh, per week? No, that's

that's even better. That's even better. I could do five per week. I could do five per week. No, but I like the 20 per week. That sounded so much better. How about this? We'll do this. Do phase one of this. So do five a week, one a day. Do the sexiest one. All right. The one that's the the most banger that you could walk through. Do that for six months. And then at that point, decide whether

you want to go from five to 10. Oh. And again, remember the thing is is that you're operating from the perspective that you have the existing resources that you currently have to make that decision. But that's not what's going to happen in six months from now. Because if the same math held, right? Then that would mean that you would be able to accelerate. Let's assume that you're half as efficient with these ones because you're doing more

of them, whatever. All right, let's just assume half. So you're making, call it $6,500 per, let's even go less than that. $5,000 per. Okay, so if you did that, then you're going to make $5,000 five times per week. So $25,000 a week comes in extra. $100,000 a month, $1.2 million per year extra in commissions. So uh that would triple. Now you go from $33,000 a month to $133,000 a month. So you would quadruple your business if

you just did that. And that's at a one-third efficiency of your current lives. Gotcha. Does it matter that I don't have because I'm learning so much with your content. I signed up during the book launch to the ACQ group. Um I don't it's not like I'm doing a specific hook or anything. I'm literally just hopping on, doing a house tour, saying some things about Hawaii, and then hopping off. So, it's not very strategic. Phase one is

do it. Okay? Phase two is once you do it, you'll realize which ones work better, and then you'll start getting better. Okay? Because here here's what ends up happening. You'll commit to the action, right? You'll do it. And then all of a sudden, you're like, "Well, shoot, I'm spending all this time doing this. I might as well take 20 minutes to just look at good hooks to start with." And then the next week or two, you'll

start with good hooks. And then you'll do it and be like, "Oh my god, this is so much better." And then you'll think, "Man, that was just with 20 minutes. I wonder if I spent an hour a week just prepping a little bit more for each of these and all of a sudden you'll get even more." And then this is how you get in the game. Gotcha. Gotcha. Gotcha. Um, can I ask one more question? I

don't know how much I know. I got it. Go ahead. Um, how would I document because yesterday's workshop was so good. Document the aspirational achievements, you know, of for you. It's already done. It's already done for you. The houses do the work. Oh, interesting. In the pyramid, like am I solution aware or am I product aware? Like I wasn't sure where I fell. So I think for you again like what like you showing sick houses is

going to be like I just I don't even want to get into that stuff for you right now. Like the reason that there are so many real estate reality shows is because people like looking at nice houses. Now the difficulty what's going to happen so this is me this let me just play out what's going to happen next is that if you do this and you're consistent you're going to get a lot of people who start

following you because people because people in general people who are broke and people who are rich like looking at nice houses that's why those work as shows because broke people look at them too right so right we just need to make sure that when you start getting these leads because the next thing you're get overwhelmed like the next call we would have if we were to fast forward this to three months from now is you're like

oh my god it worked but it worked too well and now I've got too many leads that are like that are broke uh versus the ones that are good, right? And so then we're going to have to put a little bit of a triage process in place. And at that point though, your sales commission should already have, you know, gone up by a decent amount and then you can afford somebody just work your DMs for you.

Okay gotcha. Cool. I'm fine. And nice thing is you can have somebody overseas do that. So you don't even have to like that's not going to be a super high expense. You pay, you know, 500,000 bucks a month and have a full-time VA who's trained on, you know, a a simple, you know, six or seven question script. Very easy. Do I Do I go live on Facebook or IG? Both. Okay, I gotta figure that out. I've

never gone live on IG. I promise it's one It's one Google search away. It's one Google search away. I know. Cool. Yeah, like you can like quadruple your business by doing one thing every day. I feel like we should just do that. Okay. I love this because I was trying to figure out what one thing to do. So, this is very helpful. This is a good one thing. This I I feel very confident in this one

thing. Cool. Okay. Thank you. I'll talk again. Yep. All right. All right. Thanks, Alex. You bet. Take care. Bye. This is a great question that that Crystal just brought up. By the way, everybody, um like when there's so many tactics that you have that you're like, how you know I can make this better. This is something else I could do is like just start. And the thing is is that you will like by doing by starting

and doing a lot of volume, you will feel the pain of doing a lot of volume with very little output. Then what will happen is you're like, "Man, if I'm putting all this time into it, I'm going to start getting better." And so most people try to like they they have this this fallacy of the perfect pick, like I have to make the perfect thing or it's not worth it. It's like, no, like start realize that

it's going to suck because you're putting all this time into it. And then you will be pulled because you've already made the commitment and you keep keep your commitments to yourself. Uh you you'll feel pulled to get more efficient at the thing. And then Crystal, for example, will start listening to more and more of my content related stuff and be like, "Okay, I'm going to start working on these hooks to make them uh, you know, uh,

work better. I'm going to start people seem to like the outside of the house more than if I start with the inside of the house." Or maybe they like the view first rather than, you know, the bathroom, whatever. Like, she'll figure out. Um, and Crystal, if you're still watching this, um, what I would recommend doing is that when you have your lives, like there's so many content agencies, again, this is a little bit of investment for

you, but like there's so many content agencies that'll just clip, uh, portions, especially if it's like tours and stuff, and then you can do trial reels that you can post up to five a day for the same reel. Uh, where I would be like, "Okay, um, let me start with, you know, different first three seconds. So, I'm going to start with the outside of the house. I'm going to start with walking the front door. I'm going

to start with the view. I'm gonna start it with uh you know the the amenities or whatever it is and maybe a different verbal and visual hook and then once you have those five you take the best one you post your main page. Okay, Jack Malt, how can I get hot leads for high ticket executive? Okay, can I uh someone pause me my uh my little chatty chat? Okay, how how can I hot leads for high

ticket executive clarity service? It's a science-based service involving photography. science-based service involving photography. Can you scroll up on my my my Okay, here we go. I have 10 years of photo experience. High ticket executive clarity. I don't even know what that means. So, I'm I'm going to say, Jack, so if like uh you know, hopefully you're live. Um, uh, well, I guess you are alive, but I will I'll I'll bet you, man, like you'll get way

more leads if people can understand what you do. Like, I'm just being super real. Like, like, explain it to a 5-year-old. Like, I take pictures of your face that make you look better and get you higher responses to your resume outreach. So, it's just like I'm I'm relatively confused by what you do. And I think that if I'm confused and I look at a lot of different businesses, prospects will also be confused. And so I think

this is a messaging issue right off the bat, which is just make it very like be clear, not clever. Like that is like that is the the issue. Be clear, not clever. Um yeah, that's that's that's what I would do. Um and then from there, you're going to have to let more people know about your stuff. So you're going to have to pick outreach. You have to pick content or pick ads. My recommendation, especially if you

want to be a thought leader, is going to probably be on the content side. Um that's where the attention is. And so I would start demonstrating to the highest degree possible SPCL, which is what I started this this whole thing with. And if you can't do it for yourself, then you want to use or borrow the status of the people that you're helping. Next caller is an Ann leaders probably that's where the attention is. And so

what's up? Demonstrating the highest possible FPCL. That's what I started this thing with. And if you can't do it for yourself, then you want to use or borrow the status of the people and yeah, there we go. All right, I'm okay. So, you're on Hermosi hotline. Let's rock and roll. So, you got $200,000 per month in revenue. Yes. Yes. All right. Ad spend zero. Industry is medical. Men's sexual function. Oo, this might be spicy indeed. Men's

sexual function. Okay. And then uh your offer is lifestyle stem cells. Okay. So you're doing like Yeah, you're doing full like injections and all sorts of stuff. Okay. Um cool. And then we've got constraint is needs more qualified leads. Okay. Are you a doctor? Yes. So I'm a medical doctor and we have a medical clinic that Okay. Uh focuses mainly on sexual restoration and um yeah, we we do stem cells and uh also shockwave therapy. multiple

uh medical treatment along with hormone replacement therapy and peptide therapy. Oh, okay. So, is this brick and mortar, I'm guessing? Yes. Okay, got it. Where are you out of? Uh Fredericksburg, Virginia. It's right outside of DC. Fredericksburg. Okay, cool. So, um Okay, so talk to me. So, what's the uh what's the issue? You want more leads? Yeah. So, we have all my leads come from my YouTube channel and also word of mouth. and we have 150,000

subscriber YouTube channel and we have uh an application funnel through there but we're we're getting leads but we're and we're and our team converts at 65% uh but we're not getting the quantity of high of uh qualified lead that can afford our services ranging from 15,000 to 25,000 uh dollars because I mean they get result within five days you know we have a great offer Uh, we're doing everything we do. We The best thing is they

can tell very clearly whether whether it works or not. Yeah exactly. Do you do you do before and after pictures? We we want to get more qualified. Say that again. I said, do you do before and after pictures? I'm joking. It's hard to do before and after pictures for sexual function. I'm kidding. Okay. Well, we have testimonials. Man, look at that thing. just just triumphant. Um, okay. Got it. So, you need to get more leads. YouTube's

the primary channel. Um, and people who are coming in who are like, do people fly to you? Yes, we have people coming in actually international. We're having somebody from Hong Kong, somebody from the UK, but what percentage are local versus international? Oh. Um, I mean, US it's probably like 90%. Oh, no. Like if you're saying US, I'm going to say most people that are traveling to you. Like if I mean most people are traveling to you.

Yeah, I would say probably that would be 70%. Yeah. Done. Good enough for me. Okay. Got it. So, um, so how many how many pieces of YouTube content are you putting out per week? I only do two long form uh videos. Yeah. And uh so and then my team cut off the long form video into shorts. Okay. Uh which we post daily. Yeah, that's it. Got it. Um do you have do you have the five CTAs

that I mentioned earlier of like those five places that you can do call to action because that's like an immediate thing you can do that can just generate more leads. So onethird of the way through videos we've been doing that. Okay. Yeah, we've been doing that. Okay, got it. So, but you're doing all five? Uh, yeah. As of yesterday, we're doing four, but now we're doing five. Okay, got it. There we go. Hey, I'll take it.

I'll take it. A little 20% improvement or 25%. Okay. So, I mean, you you kind of have you're you're in a you basically have two paths, right? So path one is how can we like I don't think you necessarily need to make more content like you could but I would rather you sp like how much time do you spend prepping the packaging and the thumbnails and the headlines for the content that you make? Oh um I

don't do that. my video editor does that and I think he probably spent maybe uh like eight to maybe eight to 16 hours because he does he he's he does uh do two a week. So I would just say maybe two days. Well on the prep or on the post? Um prep and post. So I produce like four uh at a time and he does he just uh publish it like you know. Yeah. So, every other

week you do four videos. Yeah. Got it. Okay. So, I I'll I'll tell you this. Like, you're you're a more experienced YouTuber. It's it's it's likely that the biggest improvements that you're going to get are on on better rather than more for where you're currently at. And it's going to come down to like I mean some of the tools I I said yesterday like one of 10.com is a good tool for looking at packaging um and

saying like how can we look at other outlier similar outlier packaging for videos that are either in the space or adjacent to it. Um and then how can we match our thumbnail headline and introduction? Do you do you guys script out your introductions? Yeah, you are scripting your introductions. Yeah. Yes. Uh yeah. I I actually use like AI to help me with the hooks and the intro, but most of it is really uh my content that

I put out and um the the one of the thing about our channel is that it's grown because I was talking generalized like ED and I I give everything away. So now I really I I the last three videos I've been making more for entrepreneurs and executive because I wanted to target more of uh high high ticket uh client and our views like absolutely plummeted down to like hundreds instead of thousands. Um so that that was

one of the things I wanted to ask you is that something that we need we we should be worried about since we're kind of target the message more for you know high high ticket uh clientele. So, I'll tell you how I would make an adjustment or a test like this. So, I never want to threaten my core business. And so, if I have two videos of a certain style and packaging that are working, I don't want

to break that because like all of a sudden your could revenue could cut in half and that would be not fun, right? So, I would prefer you keep your two videos a week that are your, you know, kind of standard, wider, etc. thing and then do an additional video that's going to be the new thing because in that way you can guarantee that you're going to make more and that way you can test it and not

feel like you're you know risking your you know risking the whole business to make this test because like that's it's the primary way of getting you know leads for you and so I would really not want to risk the entirety of my my business for a test. That's a big test. Right. I love that. I can definitely do that because I was thinking about doing more, but you said do better. I do think that you can

do better, but I think that if you're going to run this test on trying to attract higher level customers, I think that I would just add that in addition to the the the two videos you're doing. So then that'll bump you to three and you're going to probably get benefits from both more volume. And I still think and maybe your video editor can watch that the replay of this, but like I would strongly recommend scripting out

both verbally and this is the part that people miss visually because you you have a very physical profession. Obviously like you can't show certain things on your YouTube channel, but like you in you know a smok or not smok the white lab coat, right? You got the the you got the coat and you've got some tools and some machines and you've got some of those props that look like body parts behind you. I think all of

those things kind of set the frame. Um, and proof, promise, plan. I don't know if you are using that as the setup for the introduction, but proof, promise, plan. Um, and if you want, you can introduce pain in there as well. Um, as kind of our four-step way that we introduce all videos. And so, I'd make sure that I have a sentence for each of those P's. And if you have a picture, uh, which kind of

gives you a visual road map of what they're going to get, um, I think that that will also likely further aid in retention. So, those are kind of like the quote better things. And you could do that for all three of the videos you're going to make, but number one is you're going to go from two to three. The third one's going to be experimental. You're going to tighten up and script the introductions. Uh, and the

packages should be picked from outliers rather than just like something you find interesting. Like we already know that this packaging, this the way that this image and the headline work are likely going to to convert. Yeah, I love that. That's uh that's really good. I uh what what do you think about advertising on like private jets and so forth? I would advise to do that uh to attract the clientele that we want. I mean you can

try it. Um again I would just put that in my experimental bucket. Okay. Yeah. I mean if you fly private as is then yeah just on your next private you know on your next flight just record. Okay. Yeah. No I I I love that. So make more content but make better content and and add the third one. We have a funnel. Can I ask you one more question about the funnel? Now the funnel that we had,

I was listening to you at talking to another uh lady and you our funnel is actually an application funnel through a book a call with our sales team. But if we are looking at more uh attracting more uh premium buyers, should we still continue doing that funnel or should we open up more on the higher part of the funnel? I think you should drive more into like just put more in. This is why we're going to

do it. Like I don't think you should like you're converting 65% of your leads. Your conversion process is not the constraint of this. So maybe there's things you can improve, but I that's not where my focus would go. My focus would 100% be on making more and better content on YouTube. I do think that like I would say like do this experiment, improve the p the packaging, the hooks um upfront. The the next the next thing

would be running ads. I just feel like the nature of this business is so like trust driven that I think organic I mean I think you I mean you've already gotten the success you have because I think you you started with the right strategy. I really just want to see like how do you get to a million views or sorry a million a million subscribers on your channel? Like that would be like my mission. How do

we get how many views a month you getting? Yeah. How many views? Um well it depends. If we put out pretty good one it's probably about 10,000. uh outfits are usual. Yeah. Uh depending on the video, but the last three on I talk about executive and the intersection with sexual health, we got like hundreds. Yeah. Yeah. I I I I think that you have a ton of room. Uh if you're getting 10,000 per video, I think

you have a ton of room for improvement. Like especially based on the nature of what you have like like you like you could for sure be at 100,000 250,000 per video for sure. No question. Well, thank you. Yeah, we have about 10 videos that are almost a million. Yeah. Right now. So, um Yeah. So, we may lean in more on those topics. Okay. Rock and roll. Love it. Yeah. Just repeat your repeat your winners. All right.

Thank you. Thank you. All right. Talk soon. Appreciate it. Yep. Byebye. Okay. So, you guys digging the um you guys digging the uh the live stream action? This is fun. So, this is uh this is super edited. My my$100 million dollar men have have delivered some sandwiches. This is not sponsored by Jimmy John's, but maybe I should have been. Uh, so people are like, "Huh, what kind of sandwiches does Alex eat?" I get a double meat.

Uh, I get a a country I think number 11. Whatever that one is, I get that one. I think it's country country something. I get an extra meat on the side. And look at this. And then I get kicking ranch. I get a side of kicking ranch so I can dunk the hell out of it. Um, man, this is going to be so aggressive for me to eat this while while we're going live. I'm gonna do

this. How many uh let's do I'm going to do a couple more calls and I'm eat lunch because I'm starving. Um okay, so Mike K uh 16. I do AI automation, helping business save time, etc. Uh I currently get leads through Facebook, Instagram, and email outreach advice on scale volume only. Thanks. Yeah, dude. You're doing uh you're doing too much. You're doing uh like pick one of those channels to start out with. Um and just do

more on that one channel. So I think you're probably spread too thin. If you're like trying to sell, trying to market, trying to deliver to customers, and you're also on three different channels. Um, I would say do more, but on one of those you can get better. Cool. Sweet. Rock and roll. That was an easy one. Wedding filmmaker. Uh, here. Majority of leads are word of mouth, but I don't know if it's really as scalable as

I would like to be. Currently at $10,000 a month in revenue. Do you recommend I go all in or find a better model? Um, I would have to know way more about the model, honestly. Um, we have a home health agency pre-revenue uh having opening in a month. What are some of the advices in this industry when we rely on insurance for payment? Um, can you scroll up again, guys? Uh, which I don't know where that

was. [ __ ] Um, all right. I'll do I'll do another one. So, uh, what acquisition system uh would you if you would sell ClickUp project management systems for marketing agencies currently doing 15,000 a month something clients through Upwork? Is it Can you scroll down a little bit so I can see the word is getting clients. Okay. Getting clients for Upwork and cold email. Um, I'm guessing you have a pricing issue because someone who's going to be implementing

a CRM is likely already doing like if they have so much work they have to have like a project management system, you probably need to be charging way more. Um, and so either you're going after the wrong customers. Uh, but it doesn't make sense because if if you're actually implementing the stuff into their business, then like they're probably bigger customers. So, I think you're probably mispriced number one. Um, I would imagine Upwork is also probably not

the best place to find customers because it's like people who are like absolutely the cheapest. So, I think you're I'll bet you that your mindset is super skewed to like Upwork leads who are like cheap as hell. Um, I would be doubling down on cold email and be looking at like $6,000 plus, you know, per month retainers and probably selling projects that are in like the We did one implementation like this. Well, how much did ours

cost? 60 30. Didn't we implement some sort of project management system inside of media? 40. 40. So, ours is 40. So, to give you an idea. So, that was like just for one project and they had more than one customer. All right. So, you probably just like wildly undercharging and I think cold email would be the best way to double down on. Hopefully that helps, Max. All right. McKenzie, you are on Hotline. Okay. Monthly revenue is

$100,000. Hello Mackenzie. Hey, McKenzie. Can you hear me? What's up? $100,000 a month. Hey, man. How's it going? Rock and roll. Good. You got cold outreach. Got it. You're doing your custom apparel. Okay. Custom apparel. Interesting. Um offer is apparel for colleges and college organizations. So like fraternities and stuff. Yep. All right. All right. Colleges. Okay. Um and then the constraint is cold outbound works economically but too many unqualified leads. Okay. Um so does that mean

that where how are you getting your leads right now? just scraping. So basically we're just trying to find contacts for these organizations primarily through like Instagram and then we just reach out to all of them cold. Okay. Um what's the model? Um as far as like how do we make our money? So basically um we handle the design side for all the apparel and then we outsource the manufacturing. And so we're just kind of act as

a middleman and and mark that up. And so on all of our orders, we average about 35% gross margins. Yeah. So is that $100,000 a month um your slice or is that that's topline? Okay, got it. So you got 35ish of gross margin left over. Yeah. 100. Okay. And so what's happening when we reach out to these different organizations is basically it's very hard to segment between who we think is going to end up being a

big customer with like a high lifetime value. We have some customers who are going to spend, you know, $20,000 a year with us versus others that are going to spend $1,500 a year. And it's just really hard for us to identify like what are the markers that make a customer in which group, you know? Yeah. So yeah, and you've and you is there a reason that I mean you focus on colleges just because they were easy

to reach out to decision makers. Yeah. So that that was kind of that was going to be the second part. Uh basically what I found so far is like we're reaching out to the colleges. It we've got the process really dialed in. So we have like a pretty good conversion rate like it it's easy for us to acquire customers. But what I actually notice is that's what we focus our outbound on. But the AOV for the

colleges is maybe like 12-500 bucks. We have other customer segments that are spending way more per order per year. So let's talk about those. We just haven't really figured out the acquisition as much. Okay. So what are those segments? Um construction uh is a big one and also summer camps. But the thing with those I kind of run into the same issue because you know I might reach out to two construction companies. one of them they

don't order like any apparel and then another one orders like you know $50,000 a year. So yeah, I'm still just trying to figure out how to know. I just want to reframe it a little bit for you. So if you know that like okay well construction seems like on average they're worth like 25 times more or something like that. Does that sound close to right? Yeah. Okay. So if you have some like duds and some good

ones but they're worth 25 times more then I'd rather just do the duds and good ones play with in general people that are worth 25 times more. Yeah, because I I mean I'm running into the same issue either way. So, it's just basically targeting higher value customers. Yeah, but I mean I think like I'll say it differently like this is a feature, not a bug. Like this is just part of what what you have to do

with outreach and like list segmentation and list list enrichment is like part of what makes outreach effective. Yeah. So, do you think like basically on the last live stream, you know, I kind of went through the five Ms and I realized it is data that's holding us back from being able to scale. Okay. So, I've already started, you know, having my devs like build out different stuff to help us track this data better. And I'm kind

of wondering like should I be focusing a ton of my time on trying to figure out like and identify the segments? Yes. You know, more specifically, like what makes this construction company spend more money or or should I be focusing on volume? No. Get the data right. Like if you take a longer perspective on the business, right? You knowing who your customer is is going to be data that you absolutely have to have no matter what.

And so why would we delay something that's going to give us so much leverage on our messaging, our offer, our channels like like picking the customer is the first and most important thing that you can do in the business and then your offer comes from the customer. Like the one regret that I have in the offers book is that I would have added in uh your first customer which is uh one I think the first chapter

in lost chapters. Um, I would have added that as the first chapter of the offers book because so many people just like you have to start with the customer and then from the customer we reverse engineer the offer. Yeah. And that's like one of the reasons why we target uh like fraternities and sorities is because on a per unit basis like they spend more per shirt but that the you know they order 50 shirts at a

time versus 5,000. Yeah. So all we have to look at like we just have to look at absolute profit per order and then I would just like that's that should be like north star. So what is so if we have you know 50 shirts with you know 50% margins versus 5,000 shirts with 20% margins we'd still rather have 5,000 shirt because you're a middleman anyways. Yeah. It doesn't take any more work. Right. So like Right. So

like let's go sell the bigger people and expect that we're going to have some that are smaller. But if we're shooting for 5,000 orders, your your small ones all of a sudden are going to be 500 orders instead of 50. Yeah. Yeah, that makes sense. And I, you know, honestly, like even though we don't have the data yet, that's kind of after the last couple of calls, like I realized that is the direction we need to

go in. And I'm trying to figure out h how we should make that transition because, you know, it's like you always say like more then better than different. And I feel like I I'm just I I could be doing more and better, but I'm choosing to do different because it's just a better model. Yeah. Well, you're I mean, you're reaching out to me, so I mean I I I make these rules. I can break them. Um

so, uh you're in an instance where like it's you you should unless unless you had a way that it was like I'll say it differently, like you could for sure double outreach and the business would probably double. And it's just like I think there's just so much more meat in these other industries cuz like I think you'll I don't want to say you'll cap this out cuz like you could for sure become like like oh maybe

I'll maybe I'll think about like this. These are the conditions under which I would stick with what you're currently doing, right? I would stick with what you're currently doing if you knew that those college customers would become lifetime customers. If you knew that every single one of those college organizations would just always order, you know, $1,500 a year worth of gross profit and you just knew that you were keeping 80 to 90% per year, then this

business would just continue to stack. And then over time, you build this kind of like monopoly within the colleges of like the default t-shirt guy, right? That would be the condition under which I would I would continue to pursue the colleges. And maybe you could just say like, okay, well, how do we retain revenue better? How do we get these people to reorder? Can we reach out to them more regularly so that they're buying four times

a year instead of two? etc., etc., like that would be that path. Um, but you're I would say that we're kind of in that situation. Okay. I mean, we we've been doing this for a few years now. We don't have like really any turn. Like our turn level is like extremely low. Um, and we're very proactive, like you said, trying to get people to order more. We're trying to bring up the order frequency, bring up the

AOB, but at the end of the day, it's like I could I could probably just leave this running, like leave my operator just continuing that side of the business. Yeah. And then maybe shift my time towards focusing on these other uh you know, targets. Yeah. Building up that acquisition system. I hear you. I I I I'm g I would do the other thing that's bigger. I'll be honest. I I would do that. And that's normally not

the advice that I would give because like the for sure bet like if I had to say how do I guarantee that you go from 100k a month to, you know, 250k a month, I would say, dude, just triple what you're currently doing. That would be for sure my bet because you're keeping the customers, you have pro, you know, gross profit that's there and it'll just continue to stack. That would be my like if we had

to bet. But if you're like, I want to get to, you know, 20 million a year or something like that. I don't know what your What are your goals? I should have asked that earlier. What are your goals? That that's my goal. I'm trying to get to like 10 20. Yeah. Then I think you just need you're gonna you just want to get you want to make get paid more per and it's the same number. It's

the same level. Yeah. Yeah. I mean you like you could do more but then we'd be asking the question, okay, how do we go from your current outreach level volume to like how do we truly and I mean this truly like how do we actually do 10 to 50 times the outreach? Like you could do that. That would be still probably less risk. It's not feasible with this target market. Okay. Well, then if that's that, then

if we go metrics and then market, which is the next M, right? Then then I would rather go construction that's bigger whales. If that's the market that you feel better with, I don't normally say that, but I think that it's probably what makes sense. And here's here's the great part. If you do it and you just fall flat in your face and you find out something that like actually makes construction suck, you can always just go

back to the college and then just and then say, "Okay, well, my my for sure path of of of growing this business is like I will 10x my outreach." That is your for sure path. You can always go back and do that. But if you have an opportunity where you can get literally you're talking about 50 shirt orders versus 5,000, it's 100x the leverage. Then I'm like, I really want to look at something like that. Yeah,

that makes sense. Um, and I guess like I just need to treat it as like a test. Like I don't need to like shut down my business and start doing constructive like God know, you know, start building out another channel. Yeah. I don't normally say this, but when you when I see a 100x difference and you're at the size you're at, I'd rather you I'd rather you look there. Yeah. Yeah, bro. That's like that's what I'm

thinking. Like I've been thinking the same thing you're saying, but I'm like ah this goes against all the advice. No, I know. No, I mean that's why you called. That's why we're here. Cool. Feel all right. Yeah. All right. Sweet. Yeah, that's what I'm going to do then. Just don't burn down the existing business. Have your operator still run it. Make sure it's still good. The things that you want to make sure that you like what

are the things you want to validate for the new market is you want to make sure as fast as possible that they reorder. As long as you have that, then you're gonna have revenue retention. You're good to go. Yeah, that makes sense. I mean, okay, let me ask you this. This is I I when I view um this business like the reason that we're able to penetrate the college market so well is because you know we

target all of our marketing around that. Like if you go to our website that that's the avatar we're trying to serve. Yeah. I've considered basically building out maybe have like different websites for different niches. So like I just replicate everything we did for college but into construction. um and kind of ser serve a whole another avatar. I don't know if that makes sense, but like build a customer journey around them. And I just I don't know

if that's maybe like a not the smartest way to scale is doing like more. No, I don't want you to do like many different vertical. I definitely No, no. I want you to commit to one of these things. And so we're like this is a potential 100x in terms of leverage for this type of avatar, which is the only like if you were like they're worth three times as much, I'd be like screw it, dude. Just

do more of the college thing. when you said 50,000 in order versus 1500 like that is a very big difference and it's the same level of work for you. So at that point that's why I'm like I'm like it is only because of the unique characteristics of that thing. The only other thing that we'd want to make sure is that you have revenue retention there. Once you have that there's more than enough construction firms for you

to get to 20 million a year. No question. Yeah 100%. Okay. Yeah, that makes sense. All right, rock and roll. But don't don't spread it out like focus my on one. Yeah. I don't want you to have like a 100 verticals. That's not the point. We like you new colleges. Like every one of these ones is going to have different nuances, different acquisition things, different sales. Like you have to learn all that stuff again. But like

I'm I'm only kind of like signing off on this because of the crazy difference in value and the virtually no difference in operational effort. So it's like you don't have to relearn how to how to be a middleman for shirt ordering, right? It's like it's the same thing. We're just targeting a different person. And then we only have to figure out one thing, which is how to acquire that customer versus the other. And once we have

that, the rest of the business works the same. when you make, you know, 20, 30, 40 times more. That's why I'm saying I think it makes sense. Yeah, that's exactly right. That is the only difference. All right, cool, man. That's perfect. That's a game plan. All right, rock and roll. Appreciate you man. Appreciate you. Thanks. All right. Um, I have to pee like a racehorse. U So, um, what are we doing on time? Because otherwise, uh,

we can we can hang out a sec because I have to I really have to pee. So, why don't we do this? I'm going to leave the stream on. I'm going to pee as fast as humanly possible. I'm gonna have the sandwich and then I'm gonna take Justin. All right. So, I'm gonna be back because I got to pee and I'm sure some of you guys got to pee, too. So, I'll be back in five. Stand

Is this Justin? What's up, Justin? It's not Justin. Who is this? Oh, word. Okay. So, um, let's let's let's rock. Maybe I'll put my sandwich here. Oh, Justin, you up? Justin. Justin. It's just you and me, man. Alex, just you and me. We're going to do this. Okay. Can you hear me? Well, I don't know if Justin I don't know if Justin's around. You can hear him. I'm here. Can you hear me? You want to close

up? Justin. Justin. Justin. Hello. Yes. No. Justin. Hello. All right. I can't hear Justin. So I can hear you. But okay. Otherwise, I'm going to start eating this sandwich. 100 million dollar money models, the training on how to Justin, what's up, man? We're going to be covering all of this stuff for the next few hours together. All right. You'll also meet in the background that some of these things correspond with the chapters of the book, the

$100 million Money Models. You'll also know that some of these things are not included in the book. I can hear myself aggressively. Some of these things are extras. They're Easter eggs. that are my gift to you. We're actually making it over to the internet where you can watch with your eyeballs and listen with your earballs. I will have things that are additional chapters that go in a little bit more depth because with the book you This

is our first time. You guys can hear Justin with videos. I hear my own voice talking different examples and add in some chapters that I ended up cutting out in the final version. So enjoy. Another helps. Let's get into context. I can barely hear you because I've got on my the purpose. So, why does this book exist? The $100 million offers books answered the first question. What do I sell? Because if you have nothing to sell,

I I'm going to stop this so that I can from there. Once you have something to sell, you need somebody to sell it to because you still can't get money aggressive in the background. 100 million leads. Answer that question. I know we're hearing strangers to want to buy your stuff. The subtitle of that. Do you have anything on your background and lead getters and all the things we go into now? You're on speaker. Why does money

is that any better? Well, money models exist between both of these books which is how to monetize. For everybody who's live, I hear I hear it as well. This is our first this is our first go around. Thank God. Oh, that was painful. Okay. Is that better? We did it. We did it team. Great success. Kudos to the uh to the tech. I know. Lind listening to my stuff. All right, Justin. What do we got? Monthly

revenue is what? $600 or 600k uh monthly $600. Yeah. Just just um started a new niche, so it's like nothing. Um previous generalist income is like 120k per year. Justin. Yeah. Can you hear me? Well, we cut out we cut out two of we took we cut out two of two. All right. So, uh just so you guys know, we we were incredibly prepared for today. Uh, and we're we're a company that always makes sure ready,

fire, aim, uh, when we try marketing things. So, I feel like this is a a good uh I'm going to put this down because I'm going to I'm just going to hang out and Justin, I'll get you on the next time I do this. Okay. Ah, luck. There we go. Okay, Justin, I'll get you next time. Otherwise, you guys can hear him now. Jesus Christ. All right, Justin. This is the last time I'm gonna get on

here and if I don't hear him and only him, I'm eating the sandwich because this thing smells amazing. All right, Justin, are you on? I can't stop eating that. I'm here. All right, we made it, guys. We did it. Justin is on. All right, Justin, are you doing $600 or 600k a month? $600. Uh, I've just niched down from generalist generalist income is 120k a year. Okay. So, you're doing 120K. Moving away from that. Okay. Got

it. All right. And what do you do? So, you do automation for ERPs. Yeah. Okay. Um, yeah. Particularly order processing. Autoprocessing. What is that? Order processing. Order processing. Emile. Yeah. Yeah. Yeah. Word. Okay. So, you just niched down ads are not targetable. Okay. So, before this you were doing what? Um, automate anything for anyone. Automating anything for anyone. Yeah. Okay. So, how were customers coming to you before this? Two years ago, I did some videos on

how to automate things and that's that's been it that those videos have driven everything. Do you still make videos? I'm about to start again. Okay. um with a new type of video because those videos got me leads that were freelancers who wanted to automate other people. There weren't that many business owners in there. Interesting. Okay. Huh. Noted. Um H would you ever teach people how to automate stuff? Yeah, I've done lots of that. I've done lots

of videos. I have lots of people on my LinkedIn who want to learn how to automate. I'm trying not. And you don't want to sell to them. But I don't know how much money they have to be honest. A lot of people just getting started. Oh, I mean thing is about it's not about how much all of them have. It's about how much you know 5% of them have. So what's the what's the goal here? Do

you want I'm really tempted. Do you want to make money or like like what what's the goal? What do you want to do? Yeah. Goal is like 500k net profit. You just want to make money per year. Sorry. Yeah. Yeah. And you're good at this. And you care you don't care about building a sellable thing. You just care about making money. Yes. Okay. I I think that if you have a tre like right now you have

a very valuable skill, I think that you teaching people this valuable skill might be something that will for sure be able to make you $500,000 a year net profit if that's your goal. Okay. That is I think for sure the easiest path. easiest and fastest. Okay. Now, if you're like, I want to get to 20 million a year, different. But if you're like, I just want to get to 500,000 a year, super doable. Okay. Yes. I

think you just take all these people who are reaching out to you and the videos that you clearly do really well, do more of that, and then probably sell some sort of like automation certification, something like in the neighborhood of like, you know, three to $6,000. M. Mhm. So, like you have to sell two people a week to make 500 grand. Right. Okay. That sounds chill. Yeah. Okay. You could probably just do it on school. You

know how to do that? Yeah. Just do it on school. Yeah. Exactly. Yeah. Yeah. I think the number one community on school right now is an AI automation thing. Like for sure people buy that. Just do it. Just sell it as an annual membership. They get five, you know, call it five or $6,000 a year. If you don't feel confident yet, start it at three. You can bump it to five or six. Um, have it built

annually and they get, you know, access to uh, you know, call it like 20 different types of automations that are most common for businesses. Um, and the nice thing is that you'll get both business owners and you'll get freelancers who all want to do it. Either they want to do it for themselves or they want to do it for other people. But either way works. Yeah. Yeah. Okay. And if you want to be more efficient with

it, I would drive it to a sales call funnel rather than direct to a purchase page. And so I just like sell them and then basically show them the about page, have them buy on the on the call with you and then they'll be in. Yep. Love this for us. Great. Was that as good for you as it was for me? Yeah. I mean to do that for a long time, but it's good to have some

permission. Good. Yeah. Super simple. Yeah. Everybody wants this one thing from you that you have this val very very valuable skill. You have an existing media asset that continues to deliver these types of leads. Let's just go make a high a high margin product that you want to make 500,000 a year. Awesome. Great. Sell 100 people at 5K. Yeah. And it will recur. Awesome. Amazing. Awesome. All right. This was great. All right. We'll talk soon. Welcome

highlight and thanks for being a sport about the uh about the audio. You were great. Yeah. No worries at all. Sorry for the sandwich. Oh, no. You're good. No, you're but good observation. All right. Thanks, Josh. Appreciate you. All right. So, chat, let's rock and roll. I'm gonna have the sandwich and uh I will stay on as long as it takes me to eat this sandwich. Um so, what do we got here? Anybody else eating lunch

with me today? Anyone else having some lunch? Um if you guys can pause on any of these questions, I will try and answer um some of them. So, I'll give you some secrets of of my sandwich my sandwich habits. I eat I eat a lot of sandwiches. So, I eat sandwiches for lunch pretty much every day. Um I alternate where I get them from. Um and so, yeah, that's that's how I do that. Uh so this

is uh each one of these slices is typically 1 ounce of meat. And so if you get three slices, you usually have three ounces uh per. And so this is six ounces because it's six slices. And so I pre I pre- tear all of my extra meat because anybody who's had a lot of sandwiches uh knows that if you if you do if you try and load the sandwich up, it becomes this open thing and the

ratios get all off. You you know, if you know, you know. Um, and so what I do is I tear pre- tear these to like my bite size. And so then I take my sandwich at the appropriate ratios. Now, we're going to need the most added meat is gonna be the front and the back. And so I will take my my front guy, get a dip. So I'm not being a not being a pig here. Just

get a little dip on the front. So I get a little sauce because I have no sauce on the sandwich. That way I don't I don't trust somebody else to just put tablespoons and tablespoons of mayo on. And then I basically frontload it. Hard to beat. Hard to beat. All right, maybe I'll go question bite bite question. Maybe I'll go three bites. Bite bite bite question. Oh, I'm so hungry. Okay, just pause it somewhere. Okay. Home

health agency pre-revenue. Home health agency. I don't even know what that is. opening in a month. Okay, this is super tough for me to read. What are some advice in this industry when we rely on insurance for payment? Yeah. Yeah. Or do we have to rely on mouth? Um, well, dude, you're you're pre-revenue. You don't even you don't even make money yet. So, like you can you can be cash or you can be insurance. I I

typically don't like someone else controlling my pricing. Um, the advantage of being quote in network is that they should be able to send you lots of customers. Um, that's like the main the main benefit of being like kind of in network. I would need to know more about home health. Um, in terms of what that actually is. So, I'm actually kind of confused. There's a lot of like home health services. So, I'm going to go to

bizarre prey. Uh, Alex, all your strategies are used in new service businesses, but as a doctor urologist just starting out and they're already famous urologist in my city. How can I build my practice? Uh, use new models. Dude, it's gonna be at marketing, man. You just got to advertise. So, you have to you have to make content um around your stuff. And one of the advantages that you will have compared to the more established guys is

that you should should be able to run higher margins because you're not doing you don't have nearly the overhead that they'll have. So you're going to beat them on being able to be higher margin per service and that they're people or patients are going to have higher access to you. All right, those going to be the the primary things. something worth considering. By the way, um I think concierge doctors tend to do very well. I don't

know how many like if you're gonna do like surgeries or what, but I think you selling people because like you're just getting into it and you might as well start where you're going to end. Most of the physicians you practice for 20 25 years realize that a concierge model that doesn't rely on insurance is a far more profitable and a way better way to live. And so they just convert from having like you know 25,000 customers

to just getting 500 customers who pay them like a,000 a year and they make 500,000 a year. super chill. They have their cell phone number and just like makes life really easy. Um, and they just become general practitioners for those, you know, 500 or so customers. So, something worth considering there um in terms of strategies, but by and large, you're going to have to advertise via content today. Um, that may change, but right now it's going

to be content because you're not going to be able to outspend the other guys on the ad side. Um, and you should be able to run decent margins and maybe having a couple relationships with maybe like some hospitals um or other practices that might get urology type stuff, maybe just some general practitioners um that they'll refer you business because they'll feel bad for you. So, with that question, we will now have a couple bites. So, if

you guys are eating lunch with me, then cheers. We can have a bite together. Um, yeah. I don't know about you guys, but I'm starving. So, are you guys liking the whole live stream thing? This is new. Um, new for me, new for you guys. You guys are like, "How does the how does the sausage get made? This is literally how the sausage gets made." Except I actually like this so much more than YouTube videos. Like

I like this so much more than YouTube videos cuz I feel like we're hanging out whereas otherwise I just have like my my team behind the camera just yelling at me saying like say the intro again. Let's take it again from the top and I just want to kill myself. You guys like it? Okay, cool. I think I think it's the future. I think I make I'm going in on this hardcore and I'd recommend you guys

do it too because I think I think it's way more intimate. We get to hang out. You get to quote see how I'm quote off camera and so you're like I wonder how he's like normally. It's like this is it. This is how I am. All right. I said three bites. Okay. I would be a good streamer. Thanks Daxy. Trying to decide between being a loan broker earning 1% recruiter brokers and.5% of loan on the runs.

I mean, for sure I would go recruiting brokers. So, you're telling me I can get half as much money on unlimited people versus 1% for myself? Each one of those become a consistent node of revenue that continues to pay you over time. So, this is a leverage question. You literally just get paid on every single person. Basically, as soon as you have two producers that do well, you would make what you were making before. Like, to

me, that's a no-brainer. That was an easy question. All right. Best way to scale wedding photography business. So everyone you have basically four fundamental ways you're going to advertise. Core four. You've got outreach. You've got so outreach to get customers. Number one, you've got paid ads. Number two. Number three, you got content. And number four, you can do outreach to affiliates. All right? So, it's a little tweak by combining the eight that I have in the

leads book into probably the four most likely for most of you. So, if I own a wedding photography business, then I'm going to be curious as to like what percentage of people are running wedding photography businesses that are doing this off of like how many people are coming off of ads? time people are coming off referrals. I would bet that for a wedding photography business, like it's a one-time purchase that you make, you probably ask other

people who are local to your area who they used. So, I would be more likely to probably recruit wedding planners. So, I would probably go outbound wedding planner, offer to do photography uh for whatever price they can sell it for and tell them they can keep a 100% of it uh for like one or two customers so that they have an incentive to push me and they get to keep 100% of the money and then I

prove to them that I'm good and then we figure out some sort of deal and I would just repeat that over and over again. So each of those wedding planners and you know helpers would then become my nodes of distribution that would then feed me customers. That is how I would probably do it. All right. I'm I'm owed another bite. Little dippy dippy. Little dippy dippy. Yeah. This is fun though. I thought we were just hanging

out. We're having lunch. Okay. HQ AI. Awesome. You like it? Great. Okay. Physical product. Okay. Rotunda question. So, wisdom path as an autistic. How to translate feedback into defined action that leads to improvement at business. Honestly, man, just read the books. Like, I feel like I write as an autist. Seriously, I just like I just break everything down into behaviors. And so, I think that's the whole point. And so I also just wouldn't let like any

labels limit you. Like some of the most successful people in the world are are are autistic. So like I just wouldn't like let that be a handicap. A lot of super successful entrepreneurs are quote ADD. It's it's just like I would say it's more of a trait rather than a handicap. Just something like worth at least how that's how I see it. Uh yeah, global hangout and eating. What lead magnet would you set for a craft

subscription box business? H good question. What what lead magnet for a craft subscription box business? H will it probably be I feel like that's more of an e-commerce play. I don't even know if I'd have a lead magnet. I would think that it'd be more like I'm going to make content using the stuff in my boxes and then solicit people to go buy the next box and then I'd probably go like first box or first three

boxes are like half off or something and then after that after they've had three boxes uh let the let the price pump. That's what I do. Okay. All right. Micah, I have $150,000 marketing budget a month. Okay. 30% budget is what works. 20% iteration. Cool. Love that. Okay. My director said 100 new creators a week. Love it. So, how do you run that many if they don't exit the learning phase? They should. I mean, $150,000, you're

doing $3,000 a day. Um, I mean, as soon as you do start to have winners, like once you get a certain amount of spend, they should get out of learning. Absolutely. Worst case scenario, cut the creatives down to 25 or 50 and then run it that way. But it doesn't make sense to me that it wouldn't exit learning. Okay. I'm a musician at the moment in the ideation phase of a new instrument accessory. Um, lost it.

Sorry. We're trying to like pause the chat so I can read them. Um, okay. Just stop there. Uh, okay. I have a client acqu So, so Yousef, I have a client acquisition and retention agency for residential cleaning. My price point is $1,500 a month. Recently sold the whole whole system for 5K through school. The sale wasn't smooth, so I don't know if I have product market fit. I mean, if you've only done one, like, you probably

don't know anything. You probably have to like learn how to sell. Um, yeah. I don't know if you include services in there. I'm guessing you don't. Um, you said it's a like you say acquisition retention agent, which sounds like marketing and some sort of information that you're selling. Um, and you sold the whole system, but there was no recurring unless you're doing 5K annual, which makes not a lot of sense given it was a service for

residential cleaning. So, with a business like yours, what I'd rather do is have like a big headlong tail model. So, it's like maybe it's like $5,000 upfront and then it's like $1,500 a month. Um, so combine those two things together. 5K up front, 1,500 a month after that. Um, yeah, that's probably how I do it. And then in terms of the sale being smooth, I don't think it's product market fit, dude. Like, residential cleaners want customers,

they want to keep customers. Like, you don't need you don't need to test product market fit. You just don't you got to learn how to sell. That's all that is. And it's also like what are you judging this on? like one conversation or like a hundred like I would just like erase that from your mind. Okay, the makers layer. Uh, hey Alex, I'm building a branded medical product with an app. Okay. Uh, how do I know

if the product truly works? When to double down versus pivot? Um, I mean, shouldn't you try the the medical product out? Have people use it? Like I mean what you should be following is like why cominator has just really amazing stuff for if you're getting in the product direction or app direction, excuse me. Um and I would really strongly be considering like I don't want to dissuade you because I want everyone to start doing things on

their own, but like I I won't even get into that. I'll just say this. Try and find 100 people who love the product and keep making it to those 100 people are obsessed. Don't worry about anything else. All right, I'm ow bite. It's bite time. Peanut butter bite time. You know how it is Luke. So, we can all thank my Gen Z Gen Z uh Luke the Duke for being like, "Hey, live streaming is cool. You

should try it." And so, here we are. Uh, also, the first time we did one of these was on Sean Sean Pur's podcast, and he was like, "We're we're calling out Hermosi Hotline." And so, we called people up and people seem to really like it. And so, that is why uh we're doing this. I'm so hungry. What? Okay. I'm a video game coach making 45,000 a month, 57,000 subs on YouTube. I charge $30 a month and

get 560 new students with group coaching, but I turn the same number. Okay. Yeah. Realistically, um, you'll likely want to sell. Like, here's the thing. Education alone is not a recurring product. Community is a recurring product. Um, services are recurring products. And so, we want to make sure that we're matching how we're billing to how we deliver value. And so, it's far more likely that you deliver value upfront, right, to people. And so I would suggest

probably raising the price or doing some sort of annual thing so that you can appropriately value the information or the education and then have a much smaller uh backend for the access to the community and you know maybe other services or calls or whatever it else that you do. Um I think it's one of the biggest uh mistakes that people make in kind of the education services world is that they think that because someone would say

yes today when they don't know how to do something that three months from now when they still they now know how to do it that they still want to pay that. So we have to break apart our product offering into what are things that are consumable and what are things that are one-time. And so the onetime things typically have significantly more value. Um and then you have the consumable elements that are typically less value but they

recur month over month over month. And so, for example, I am a reoccurring customer of the sandwich shop because it is consumable. I eat it and I still need another one tomorrow. Whereas, if I learn how to make sandwiches for myself, then the skill of making the sandwich will no longer be required, but then I'll need a subscription to bread and meat and lettuce and whatever. And so, you want to break apart your product into like

community is something that people consume on a regular basis. Calls might be something that they consume, but those in and of themselves might not be inherently valuable, right? I mean, depending how good you are. Um but education system can be valuable, right? And so all these kind of depend but this is something that's valuable one time today when I don't know how to do something until I do know how to do it. Once I know how

to do it, this is worth nothing. And so what happens is people say, "Okay, well this thing's worth five. So I'm going to I'm going to bill, you know, $200 a month for a year." Doesn't work that way. Bill what they want, what they need upfront. And then when they have different needs, which might be lower, you then bill appropriately to that. Okay. one. Alex, tell me something. See, you got to ask questions, man. Questions is

much nicer. It's much more polite. I wouldn't come up to you in the street and just start shouting at you. All right, I'm gonna I'm gonna have another bite. Feel hungry. You guys pick a question. I'm eat one. I wish they could vote on questions. That would be nice. We're just hanging out. This is just single streaming. All right, you guys pick one. Just highlight it. All right. 90 strong. I'm a brand ghostwriter for executives on

LinkedIn. Despite posting daily, my reach is stuck at 200 views per post. How can I break through this plateau? So, you're a brand ghostwriter for executives on LinkedIn. It is a little bit ironic that this is what you specialize in. I just want to say that. Want to call it out. Um, okay. Um, I'm guessing are you're probably just doing a lot of GPT stuff. And if you are, it probably sounds like everyone else's GPT stuff

that's on LinkedIn. Um, you want to tell narratives and stories like what are the things that are AI cannot do? AI cannot live in reality. And so like the reason I am using real businesses and I talk about my own stories. Those are things that no one else can copy. Right? If I say here's the six steps to XYZ, 100 people will say these are the six steps XYZ. But the examples that I use are things

that no one else can copy. Right? the proof is something that no one else can copy. And so if you're a brand ghostwriter for executive on LinkedIn, I'm assuming that you're trying to get more customers for yourself. And so you're going to want to make the type of content that executives on LinkedIn might consume. And so this is where stories and examples uh are super valuable. Now, my guess here is that you don't have enough customers

to give stories from. So this is why I suggest to people to take on people for free or at massive discounts so that you can build up your track record and have stories to tell. And I think that will probably make your content more valuable or more interesting. All right, Puya. That's a great name. Puya, you are being selected solely because your name is Puya. All right. Uh, starting a beauty brand. I someone in North America,

do you suggest I focus on BOC through micro sellers and affiliates or focus on B2B? Um, unless you have experience with B2B, I would probably start B2C. Um, yeah, that's basically it. All right. Starting my marketing business is zero experience using your books to learn. Thank you. You're welcome. How can I get more experience to sell my services to big companies? Everyone start for free. And you also you also typically have to earn your way into

bigger customers. And so this is why it's normal for people to consistently go on market because they realize that the work it takes to do to serve bigger clients is about the same. But the thing is is that to get the trust of bigger clients, it takes more experience and more knowhow. So saying like, I have zero experience, you know, I'm going to read your books and I'm going to start taking Amazon down as a client

is super unlikely. And so you're going to want to start with smaller businesses and then work your way up. And if you don't have any experience, this is why I advocate for starting for free. Like you want to get proof before you get anything else. Like it will take you so much longer to get your first 10 paying customers if you try and get your first 10 customers to be paying. You want 10 free customers. Leverage

the testimonials, learnings, and examples from those 10 because the people who then buy from you don't know that those people are for free. Then you could get those next 10 using the first 10. This is leverage. All right. What else we got? Give me another one. I'm going take a bite in the meantime. All right. To start an automation business for finance departments of companies of 200 20 to 200 people. What kind of LinkedIn content should

I make? Um, right. Just talk about what you know. So talk like I mean if you're if you're making these kind of automations for finest departments like talk about one at a time the automations that you do and what they what happens as a result like there's probably 150 like repeated tasks that finance departments do. So I would probably like first off make myself a list of every single micro task that somebody finance department would do

and then one by one that would probably be my content schedule and I would say I'm going to make uh 150 pieces of content. Each one is going to explain how to automate each one of these specific portions. People who will read that and watch that will be the types of people who will buy your stuff. And don't be afraid talking and eating tough. Don't be afraid of uh giving away the secrets. Like no one in

finance is going to want to learn your tech stuff. They just want to know that it works. Especially if you can show like a mini like like a 5-second or 10-second thing of like a process running in the background or how it's happening automatically that's showing the result. I think that will be super valuable. Okay, I think this may be my last one and then I'm actually going to eat lunch because I'm very hungry. Um, gas

here, $34,000 a month around $3,500 in ad spend, 20% net. Dental products number three on Amazon. When scaling spend, it destroys margins with little gain. Number one competitors, 250,000 a month. Any advice? I'm guessing you're running your ad spend on Amazon. Um, that's my guess. Uh, because that sounds very Amazy, which is like they pretty much know exactly how much you make and then they just charge you the amount that your profit would be, so you

just pay them more. Uh, just saying. Um, okay. So, I mean to scale you're going to probably I mean you want to max out your existing channel but if you have no other way of making your product more valuable um there then I'd probably look start looking at new channels like Amazon is just a channel you know I mean like there's really nothing. It's just a channel. It's like can you get micro influencers to do it?

Can you get other dentists to do it? Can you do B2B on wholesaling? Like there's so many different angles that you could take um to advertise a product. I mean, they're spend $250,000 a month. It's like, I don't know how, right? So, I would try and figure out how they're spending $250,000 a month. Do they have better reviews than you? And that's what allows their page to convert better. Do they have a backend that when customers

buy the first thing to buy other things? Um, like I I just don't know. And maybe 250,000, they're probably not spending 250 a month, they're probably making 250 a month. Um, and it might just be that they have a better product. being real. And so Amazon is very like winner take all market for the best products. And so like I don't know what the number 10 business book does, but like the number one business book makes

a hell of a lot of money. And so if the number one business, like imagine that, let me give a different example. So like let's say that number 10 business book wrote this question was like, "Hey, I'm doing $5,000 a month for my book. The number one person is doing $250,000 a month. How do I get it bigger?" It's like realistically, it's like you got to have a better book. Like that's the real like you have

a better you gota have a better book. Um now of course you can market in more ways but if you're like how do I get better how do I get bigger on Amazon? It's going to be down to the product. I mean they've they've built their whole their whole site to maximize quality of product relative to price of course. Okay. Um I think I think we How many hours would we go? How do we do? Three

hours. Three hours. Holy cow. Time flies when you're having fun. Um you guys rock. If you guys like this, I I'm I'm gonna keep the stream up for 30 more seconds. Um, if you guys like this, please let me know if you like this format. U, if you do, I'll keep doing it. If you don't, I like it, so I'll probably keep doing it. Uh, um, especially if you're a business owner. I I made this stuff

for you guys. Um, I love talking business. I hate making YouTube videos, and so um, I'll probably make I'll probably do more of this because this is just way more fun. Um, and uh, what do you guys think about having a regular like show? Let me like what do you think like a like a once a week or like a twice a week kind of live stream like a kind of like I started today like maybe

30-ish minutes on like a specific type of um you know training or something like that around anything that's you know technical and then transition into kind of Q&A's uh with y'all. Okay, rock and roll. You guys rock. So appreciate you guys. I hope you guys all have amazing sandwiches for lunch. No matter where you are, the best sandwiches. I wish that I wish everyone amazing sandwiches. Uh with that, rock and roll. Appreciate you and uh I'll

see you guys next time.