AI Summary
This video explains how to consolidate blog content using AI to create more valuable, complete resources. The speaker demonstrates using ChatGPT to group related articles, then manually editing and redirecting to improve SEO and user experience.
Chapters
Websites with hundreds of niche articles answering specific questions are now penalized by Google. Each page must provide real user value.
The goal is to make every page a valuable, reasonably complete resource for a specific use case, using AI to speed up the process.
One method is to review articles by category and manually decide which to combine based on topic relevance.
Upload your blog content into a ChatGPT project, then prompt it to group articles that should be combined, providing titles, URLs, and which to keep as primary.
ChatGPT suggested combining 3 of 5 water-related articles into one, keeping two separate, with cross-linking recommendations.
Use Google Analytics to see which article gets the most organic traffic, and consider keeping that as the primary if it has more SEO juice.
Use ChatGPT to draft a combined article, then manually edit for tone and completeness. Set up 301 redirects from old articles to the new one to preserve SEO.
Eliminates low-value articles, improves trustworthiness, and makes content more citable. Each page serves a clear purpose for users and search engines.
Consolidating blog content using AI helps create authoritative resources, improves SEO, and makes content more useful. The process involves grouping articles, editing, and redirecting to preserve traffic.
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Tutorial Checklist
Study Flashcards (5)
Why are niche articles no longer effective for SEO?
easy
Click to reveal answer
Why are niche articles no longer effective for SEO?
Google now penalizes pages that only answer a single niche question; each page must provide real user value.
What is the goal of consolidating blog content?
easy
Click to reveal answer
What is the goal of consolidating blog content?
To make every page a valuable, reasonably complete resource for a specific use case.
01:30
How can ChatGPT help with content consolidation?
medium
Click to reveal answer
How can ChatGPT help with content consolidation?
By uploading your blog content into a ChatGPT project, you can prompt it to group related articles and suggest which to combine.
05:00
What should you check in Google Analytics before deciding which article to keep as primary?
medium
Click to reveal answer
What should you check in Google Analytics before deciding which article to keep as primary?
Check which article in the group has the most organic traffic over the last 90 days.
09:00
What is the purpose of setting up 301 redirects after consolidation?
hard
Click to reveal answer
What is the purpose of setting up 301 redirects after consolidation?
To preserve SEO benefits from the old articles by redirecting them to the new combined article.
11:30
π‘ Key Takeaways
Niche articles now penalized
Explains a major shift in Google's ranking criteria that affects many website owners.
ChatGPT project for grouping
Demonstrates a practical AI workflow for content consolidation.
05:00Analytics double-check
Shows how to combine AI suggestions with data-driven decisions.
09:00301 redirects preserve SEO
Critical technical step to avoid losing traffic during consolidation.
11:30Full Transcript
This is an important thing to do and AI has now made it so that you can do it very very quickly and very very easily. There's still a bit of manual process. We're still going to have to go through and and make the edits, but this is going to cut it down so much compared to what the same project would have been just a few years ago. Hello my friends. Today I am excited to talk with
you a little bit more about how we're going to optimize our blogs. We're going to do that through consolidating our content. Let me give you really quick background. It used to be that we would write a lot of articles for our websites and many of those articles would answer a very specific question. This worked like gold a few years ago and it worked even better before that because what we did is we wrote content that was
very specifically addressing a specific search query. And the number one criteria, the number one ranking factor for every search engine, but especially Google, was how relevant the content was to the question being asked. So, if you had a whole article about one specific question, you could rank really well. Well, those days have ended. Every single page on our website should have real value for a user. We can't just answer one little niche question and then move
on. Now, we taught better than that. We taught you to help help users by focusing on uh what are the, you know, the follow-up questions they're going to have and make sure we cover that, too. And internal create internal links to your other content and all of that stuff. But what we ended up with was websites with hundreds, sometimes even thousands of articles on them. And many of those articles never really got much traffic. And today,
those articles are actually pulling down the authoritiveness of your entire website. In the early days, it actually was really beneficial to make sure you covered a topic as entirely as possible. And that's still sort of true. But we don't want to do it by writing hundreds and thousands of articles. We want to do it by creating really valuable resources on our website. So here's the goal of this next step. The goal is to make sure every
single page on our website is a valuable and reasonably compete complete resource for a specific use case. And we're going to use the AI work that we've already done in previous videos in this series to do this and do it quickly and do it easily, but make your content better. Hey, also quick little interruption. Right now, you can get Project 24 for $100 off the regular price. If you're trying to figure out how to use your
blog content, if you're trying to figure out how to create good social media content, if you want to know how to make a really, really good professional business website, the layout design, exactly how to do it, all that kind of stuff is covered in Project 24. We cover blogging, we cover YouTube, we cover other social media, we cover website building and design, we cover email marketing, so many things. and we have an amazing community of supportive
members as well as us who are going to help you succeed. So, if you think it's time to take this seriously and make an actual income from your content work, you might want to join Project 24 today. This is the best deal you're ever going to see. Now, back to the video. Here's how it works. I have this website, Pantry Preparedness. On it, I have a whole bunch of articles, but a lot of those articles are
just answering a very specific question. and many of them are closely related and I've internally linked between them, but really they could just be combined into a single article, but going through and doing all that manually takes a while. So, there are two different ways we're going to look at deciding which articles to group and um figuring out how to combine those articles in a way that makes a lot of sense, that is still you, it's
still your information, it's even your voice. and also um even deciding like which of those articles should be like the new home of the combined content and how we're going to do all of this without messing up our websites from an SEO standpoint. If that feels like a lot, cool. I'm just going to simplify it for you and make it super easy. First, if I go to my website and I just look at my articles by
category, I can look here by category and I can just pick one. I'll do um emergency kits. The fact that I've categorized these articles together already tells me that there's probably things about them that are closely related. Now, this would be the manual way to do it. I can look at these articles and I can use my brain and say 12 emergency prep supplies to always have in your car. Another article, six medications to always keep
on hand for emergencies. And then, how do filtered water bottles work? I'm not sure those three things actually belong together in a single article. So, I'll go ahead and keep them separate, but the water bottle one got me thinking. I'm going to go look at water in emergencies. Okay, we got ways to purify water, water filter lifespan, where to get water when drinking water is gone, conserving water during an emergency, um emergency water filters, and what
they actually remove. Okay, five different articles and it's possible I could combine all five of these into one single complete resource about water during emergencies. Or I could at least combine these five articles into two or maybe three. So you can see how we could go through this kind of manually. But there's an easier way. See, in a previous video, I showed you how you could use chatpt to create a project. How you could download your
entire blog, upload it into a chatpt project, and then now you prompt chatpt and and get information back and get help back based upon the articles that are on your blog. Now, we can go ahead and use that again here today. So, I just played with this. This is the prompt that I just wrote a few minutes ago. Using the content in the Pantry Prep website content file, which of the articles would make the most sense
to combine? My goal is to make each article a valuable resource for users by eliminating articles that leave users needing more information and putting the information from those articles into other articles to make more complete resources. Please respond with the articles grouped for each group, listing the title of each article that should be combined, the URL for each one, and which article/ URL should be the new one to house the combined article. And this is what
I got back. Um, it gave me eight different groups that I should make. Honestly, there's probably going to be more than that. So, it it didn't do a complete job, but it gave me a starting point. And here it tells me to combine common garden vegetables and how well they grow indoors with indoor vegetable gardening, getting started guide, and then seasons and time frames for planting tomatoes, carrots, beans, etc. I'm not totally sure that last one
belongs because this is the season and time frame for planting them, not necessarily indoors. So, that doesn't quite relate as much to the indoor gardening. And so, we do have to use our brains a bit here. But, it's giving me the logic for why. It says the common veget garden vegetables and how well they grow indoors. That very first one up here, it's saying that should be the the article we keep. And it says it should
serve as the master resource because it introduces indoor and outdoor gardening concepts and the t seasons and time frames articles, transplanting timelines, and outdoor planting data could be added as a supplementary section. Okay, I do like that. So, what we're not saying is that we're going to eliminate that article for now, but we can include some of that information in that um new article. I could see that that's valuable. And then the getting started guide can
form the introduction for those um new to indoor growing. Now, I've got another group about herbs and indoor plants, another group about food preservation and storage, another about winter power outages and cold survival. You see, it's giving me groups of articles. Now, here's another thing I could do. I can go back to my blog and I could say, "All right, I got these five articles that are all about water and emergencies. What if I list those
five?" Let's go ahead and do that. All right, I'm going to do that real quick right now. Okay, I'm writing out this prompt. I just wrote this right now. says, "Let's look at the same kind of grouping, but and I'm so so notice I'm doing this in the same thread." So, it already knows the way I want to group these. I liked the format it gave me. So, instead of starting a new thread, I can go
ahead and just keep this going and it's just going to build on what it's already done. I said, "But this time we're looking at the five the following five articles specifically. Tell me which to group together and why, which to group together and why, using the same format you gave me above." And then I list the title of the five articles. and I say, "Please use the content of these articles to make your decision." Not just
their titles. The content can be found in the pantry prep website content file. Let's see what we get back. Okay, this says where to get water, five ways to purify it, and emergency water filters and what they actually remove. And then it tells me why they should be combined. Okay, here's the structure for the combined article. And then group two, water filter maintenance and longevity. It says keep it as a standalone article. And then number three,
water conservation, it says to keep it separate. So instead of five articles, now I'll end up with three articles. And it says that they should cross-link to the main article up top. So it's still going to it's giving me recommendations as to internal linking between the articles. Now it's giving me its guidance on which article to keep as the primary article based on what it thinks makes the most logical sense. But another thing that we could
do to sort of double check this is we could go look at our Google Analytics. And our goal here would be to see which of those three articles is currently getting the most organic traffic because that one's got the most SEO juice as as they say. So I've got where to get water, five ways to purify, and emergency water filters. Okay, these three articles, I went ahead and I used the search term water. I was able
to quickly find these three articles that Chat JPT is saying to combine. And when I look at their traffic and the number of users and everything, it kind of a wash, right? Chat PT recommended this one, the five safe ways to purify water. And I think that's going to work. But let's go back a little more than 28 days. Let's go back 90 days. Yep. The five safe ways is still tied for the top article even
over the last 90 days. So really, there's no reason to not go ahead and follow ChatGpt's advice. If there was one that was dramatically better than the others and was getting quite a bit of traffic, I probably would want to keep that article, right? So this is just a way for us to sort of double check Chat GPT's logic. Um, Tach's logic might be totally sound, but from an SEO standpoint, we could potentially choose to keep
a different article as the primary article. And now we're just going to change the article. We're going to add to it, which is our next step. So, let's go back here and we're going to say I'm going to copy actually what catch gave me here. Now, I'm going to start a new thread, but within this project, right? So, I've got my pantry prep content knowledge base and I'm going to start a new chat here. And so,
I even have a structure and everything here. I'm just going to go with that and let's see what we get. Okay. Yeah, it's giving me just from what I remember of these articles as I wrote some of them um and have read all of them. It's giving me the important stuff. So, what I would do now is I can go through and look at those articles and just make sure that it didn't miss anything important. And
I'm going to read through this and make sure again that the tone and style actually does match what we wrote. And then I just need to go in and I need to edit the article that we're modifying that we're augmenting. And we're I'm gonna edit. I'm going to replace it with this stuff. And then I'm going to use images from those three different blog posts. And I can put all the images into this one or at
least the best ones, right? And then what we're going to do is we're going to go create redirects from the other two articles and point them to the new one. That way we don't lose any of the SEO benefits. So before in the last 90 days those three articles got a total of 22 44 50 60 views. Okay 60 views. Now the new article we would imagine over the next 90 days would probably get 60 views
in the one article. But over time what's going to happen is your website will end up getting more views overall because your content is going to be more citable. Uh it's going to be more trustworthy. And what we're going to do is essentially over the course of doing this across our entire website, we're going to eliminate the lowv value articles that aren't really getting any traffic anyway. We'll eliminate them, but we won't lose the information from
them. It'll just get added to other articles. So, we end up with way less fluff on our websites. And every page has a specific um value and a specific purpose for the user. This is an important thing to do and AI has now made it so that you can do it very very quickly and very very easily. There's still a bit of manual process. We're still going to have to go through and and make the edits,
but this is going to cut it down so much compared to what the same project would have been just a few years ago. So if you have a website with hundreds of blog posts on it or even I would say a website with over 100 articles or even a website that's got 30 articles but only really they all talk about one thing. Let's consolidate the content into very very useful resources so that every single page on
your website has a real purpose that's easy for search engines and for these AI platforms to identify. That's also going to make it a lot easier to create social media content that will actually point people back to these blog posts because each of these blog posts won't just serve one little tiny purpose for a niche audience member. Every single page on your website will have a real purpose for pretty much anybody that's following your content. Now,
as we continue on in this series, we're going to talk about how we're going to better use social media content. I recently got a question in the comments. Somebody's asking me really what the purpose is of creating social media content using your blog post, which we talked about in a previous video. And we'll dive into that even more and talk about ways that we're using social media. We're going to talk about ways that we're able to
make substantially more money from a lot less traffic. So, I hope you'll join me in those upcoming videos. And if you've missed the previous videos in this series, there's a playlist here full of videos about how we're going to improve our blog, optimize our blog, and use that blog content to be able to still actually get real traffic and have real business purpose and make real money from that content that you probably spent years creating. So,
thanks for joining me today. We'll see you in the next video.