What is Content Gap Analysis?
43sClearly explains a core SEO concept in simple terms, making it educational and actionable for beginners.
▶ Play ClipAI Summary
This video teaches how to perform a content gap analysis using a custom GPT tool in ChatGPT Plus. By comparing your website's sitemap with a competitor's, you can identify topics they cover that you don't, enabling you to create targeted content and improve SEO.
Chapters
[00:01]
What is Content Gap Analysis
Content gap analysis compares your content and topics against competitors' to find what they have that you lack. It's useful for both new and existing sites.
[00:44]
Tool: Custom GPT in ChatGPT Plus
The process uses a custom GPT called 'Content Gap Assistant', accessible via a link in the description. Requires ChatGPT Plus subscription.
[01:14]
Identify Competitors via Incognito Search
Use incognito mode to search for target keywords. Pick one of the top-ranking domains as the competitor to analyze.
[01:40]
Find Competitor's Sitemap
Add '/sitemap.xml' to the competitor's domain (e.g., example.com/sitemap.xml) to view their sitemap index. Typically the 'posts' sitemap contains the content you need.
[02:21]
Copy Competitor's Sitemap XML
Open the posts sitemap, select all the XML code (Ctrl+A), and copy it. This contains the list of all their content URLs.
[02:48]
Paste into Content Gap Assistant
In the custom GPT, click 'Get Started', then paste the copied competitor sitemap code (not the URL) and press Enter.
[03:00]
Provide Your Own Sitemap
Repeat the same process for your domain: add '/sitemap.xml', find the posts sitemap, select and copy all XML, then paste it into the GPT when prompted.
[03:41]
Review Missing Topics Output
The GPT compares both sitemaps and outputs a list of topics that your competitor covers but you do not. Copy these keywords for content creation.
[03:56]
Use AI Writer to Create Content
Paste the missing topics into your preferred AI writer (e.g., Jasper, Copy.ai) to generate blog posts or articles targeting those areas.
Content gap analysis using this ChatGPT custom GPT provides a simple, actionable way to uncover SEO opportunities and prioritize content creation based on competitor insights.
Mentioned in this Video
Tutorial Checklist
1
01:14
Go into incognito mode and search for your target keywords. Identify one of the top-ranking competitors.
6
03:00
Repeat the sitemap process for your own domain: add '/sitemap.xml', open the posts sitemap, copy all XML.
8
03:41
Wait for the GPT to compare and output a list of missing topics that your competitor has but you don't.
9
03:56
Copy the list of missing topics and plug them into your favorite AI writer to generate content.
Study Flashcards (5)
What is a content gap analysis?
easy
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What is a content gap analysis?
easy
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Comparing your content and topics against competitors' to find what they have that you don't.
00:01
What tool is used in this tutorial for content gap analysis?
easy
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What tool is used in this tutorial for content gap analysis?
easy
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A custom GPT called 'Content Gap Assistant' in ChatGPT Plus.
00:44
How do you find a competitor's sitemap?
easy
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How do you find a competitor's sitemap?
easy
Click to reveal answer
Add '/sitemap.xml' to their domain (e.g., example.com/sitemap.xml).
01:40
What do you copy from the competitor's sitemap?
medium
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What do you copy from the competitor's sitemap?
medium
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The entire XML code of their posts sitemap (not the URL).
02:21
What does the Content Gap Assistant output after comparing sitemaps?
medium
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What does the Content Gap Assistant output after comparing sitemaps?
medium
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A list of topics that the competitor covers but you do not.
03:41
💡 Key Takeaways
💡
Content Gap Defined
Clearly defines a core SEO concept that is actionable and beginner-friendly.
00:01
🔧
Free Custom GPT Tool
Provides a free, reusable tool (with ChatGPT Plus) that automates a tedious manual process.
00:44
🔧
Sitemap Discovery Method
Shows a simple, universal method (/sitemap.xml) to access any website's content structure.
01:40
🔧
Actionable Output
The output directly feeds into content creation, making the analysis immediately useful.
03:41Full Transcript
[00:01] you how to get started with SEO using what's known as a Content Gap analysis now this is a fancy way of saying what your competitors have that you don't have so we're going to be comparing what your competitor's content and what their
[00:15] topics are and we're going to be comparing it to what you have now if you from scratch then what you need to do is you just need to analyze their content from from out of the gate but if you already built something and you're
[00:29] some content or where you're missing some topics this is a great way of doing it it's super super easy and the best part about it is you don't have to have like that we're going to be using chat gbt all you need is chat gbt plus and
[00:44] you can tap into one of my custom gpts now I will include a link somewhere on or descriptions wherever you're watching this from you will be able to find access to this custom GPT so that way you can use it for your own business
[00:59] know me my name is dere Pierce I've been doing SEO for the better part of 20 years so I hope you enjoy this tool so let's go ahead let's dive in I'm going works all right so you can see we are using the content Gap assistant this is
[01:14] want to do is you want to go to incognito mode and you want to identify your competitors you just do simple searches for the keywords that you want to Target and you want to find one of the top results for that particular
[01:28] keyword and then what we're do is we're going to analyze their site Mount now time and this is the site that we're going to be looking at so anytime you want to do this you just go to The Domain that you are wanting to to
[01:40] analyze and you just go at the end of it you just type in sitemap.xml and this is going to put pull up their site map and you can see this is the sitemap index now there's several different ones you've got the
[01:53] posts sitemap and the page site map usually that's where all the content is going to be primarily sometimes you will see multiple posts and Page site Maps but if you just click on this page site map you can see they've published some
[02:06] stuff as Pages looks like this is you know more of your your your framework of your site like you know your privacy Pages your clients your thank you pages and that sort of stuff but if we go back here to the post site map you'll see
[02:21] this is a lot of the content that we would be wanting to know you know how what what they have that we don't have so what I'm going to do is once find this I'm just going to select all of this select the whole sheet and I'm just
[02:35] going to do is I'm going to go in here to the content Gap assistant and we're going to click get started and this is going to walk you through the process just says hey you know here's what a site map is and here's where you can
[02:48] find it you don't want to put in the URL you're wanting to put in that entire code off of the site map like I just copied and then what you're going to do is you're just going to hit enter and now it's going to
[03:00] say hey now we need your site map so the way you find your site map is the exact so in this case I've done the exact same thing here this is just a test site that thing here this is just a test site that I'm using so we go to sitemap.xml and
[03:15] you will see it pulls up again two site Maps you got the post site map and the page site map we're going to go to post and we're going to see what all I have got published here so I'm just going to hit controll a and I'm going to copy all
[03:27] of these and then we're going to come in here and we're going to paste this as our own and then what is going to happen this is going to run through and compare all of the content and the topics and
[03:41] it's going to spit these out of what the topics look like that you don't have so you will know how to proceed from there with your content plan of attack now from what from what I do here you can copy these and you can plug them into
[03:56] your AI Rider and uh start cranking out some content so give this just a second here and you will see this run this will finish run and you know exactly what content your competitor has that you don't have and so that way you can hit
[04:13] the ground running so I hope you've enjoyed this video hope you enjoy this tool um from here like I said I would take this and I would just copy these keywords from here and plug them into your favorite AI writer uh but this
[04:26] gives you a good idea as to the topics that you are missing out on so again give it a like give it a share whatever you do on the platform that you're on I appreciate it take care and we'll see you real soon