Why 99.99% of Video Editors Get Rejected
46sThe creator immediately reveals a shocking rejection rate and promises to share secrets, creating a strong hook that resonates with aspiring editors.
▶ Play Clip"Delivers a solid, actionable framework for getting clients, though the 'infinite' promise is hyperbolic and the sponsor segment adds some fluff."
This video provides a comprehensive guide for video editors on how to secure high-paying clients, moving from basic outreach to advanced strategies. The creator outlines a four-level system, from improving initial emails to building social proof and offering re-edited samples, and concludes with advice on pricing and scaling income.
Most editors send generic emails with buzzwords and no portfolio, which are ignored. The creator rejects 99.99% of such messages.
Emails are ignored because they look like all others, lack proof of skill, and don't demonstrate value. Years of experience are not a reliable indicator of quality.
A portfolio with organized folders by niche (e.g., faceless finance videos) is essential. If you lack one, work for free or low pay to build it.
Replace buzzwords with a portfolio link, personalize the email to the client's niche, and keep it short and specific.
Posting content on Twitter and YouTube attracts clients organically. This reduces the need for cold outreach and builds a reputation.
To land dream clients, re-edit one of their old videos to show improvement, attach it to a short email, and offer to work together. This gives them no reason to say no.
Hourly work caps income and is inconvenient for clients. Instead, charge a flat rate per project, which allows you to scale by improving efficiency.
If a 10-hour job is priced at $300, improving your speed to finish it in 1 hour means you can complete 10 such projects in the same time, earning $3,000.
The key to getting high-paying clients is to stand out through a strong portfolio, social proof, and proactive re-edits, while pricing per project rather than per hour to maximize earnings.
What is the main reason generic outreach emails are ignored?
They look like all other emails, lack proof of skill, and don't demonstrate value.
01:34
What should you include in your portfolio to make it easier for clients to find relevant work?
Organize it into specific folders by editing style or niche, e.g., a subfolder for faceless edits in the finance niche.
03:17
What is the 're-edit strategy' for landing dream clients?
Take one of their old videos, re-edit it to make it better, attach it to a short email, and offer to work together.
07:10
Why is hourly pricing discouraged for video editors?
It caps income, forces you to work more hours, and is inconvenient for clients who have to trust your time tracking.
08:04
How can a flat-rate pricing model lead to higher earnings?
By improving efficiency, you can complete more projects in the same time, turning a $300 10-hour job into $3,000 if you finish in 1 hour.
10:12
Generic emails are ignored
Highlights the core problem with standard outreach, setting the stage for the solution.
01:34Portfolio organization by niche
Provides a concrete, actionable tip that increases the chance of getting hired.
02:39Re-edit strategy
A powerful, proactive approach that gives potential clients no reason to say no.
07:10Flat-rate pricing over hourly
A key principle for scaling income and improving client relationships.
08:04[00:02] single month and I get hundreds of messages every single day from video editors and I reject 99.99% of them for the exact same reasons if you're a talented video editor which I know you are I'll give
[00:14] you all of the secrets to getting as many high-paying video editing clients video and as a bonus I'll also show you how to make the most money possible with people reach out to YouTubers that they want to edit for and why it doesn't work
[00:30] most people either reach out through email or Twitter DMS which don't get me the subject line will usually be something like video editor professional video editing services or something like get more views on your videos and then
[00:43] the body of the email will go something like this hi my name is whatever I'm a video editor and graphic designer of 7 years with experience in Adobe Premiere Pro and after effects I saw your channel and was truly impressed with the quality
[00:56] that could be improved and I'm reaching out to offer my editing Services here are some key points of my services then they'll list a bunch of buzzwords like seamless editing smooth Motion Graphics professional color grading and so on I
[01:09] truly believe that we can work together to boost the views of your channel if you are interested in collaborating please do not hesitate to reach back out your name now there's a lot wrong with this and I personally ignore every
[01:21] single email or DM like this that I get this is what I call level one Outreach video we're going to go through four different levels to eventually get you to a point where you can reach out to Big clients with a ton of money and get
[01:34] a lot of jobs really easily but first let's break down why this message is getting ignored 100% of the times it gets sent out to start it's super getting reached out to by way more people than they can or even want to
[01:48] out you'll never get a response this particular email looks like every single other video editor in my DMs so there's zero chance that I'm going to respond second I have literally zero idea if if this video editor is even any good he
[02:01] says that he has 7 years of experience editing but the number of years one skill in the world of video editing because a it's really easy for people to just lie about their experience and B years of experience is going to be less
[02:14] or more depending on the style of editing that one has experienc in for example a veteran filmmaker might have 20 plus years of experience editing films with simple jump Cuts but would be completely lost if you asked them to do
[02:27] effects Motion Graphics and smooth transitions this particular editor lacks any kind of portfolio or social proof besides the claims that he makes about himself which practically mean nothing
[02:39] because anybody can say anything about themselves so let's add a link to this editor's portfolio to the email and also some previous work experience to prove right now and don't have a portfolio or previous work experience then getting
[02:52] those should be your next step start by reaching out to clients and say that you're able to have projects to add to your portfolio folio as well as testimonies and legit work experience that you can use later on this will pay
[03:04] portfolio and work experience to get editing jobs like I'm demonstrating right now so it's not bad or anything but ideally you're working for others to build your portfolio to actually host your portfolio Google drive or a site
[03:17] like behance works as long as you organize things properly put things into specific folders based on editing Style Niche or however detailed you can be to finding something they like in your portfolio for example example if you're
[03:30] faceless videos in the finance Niche you'll probably want to have a folder directly to or even better have a subfolder in your folder of faceless edits of faceless edits in the finance Niche to be even more specific this
[03:44] makes it so much easier for you to get hired revisiting the email that we wrote earlier we can honestly just replace that whole part with all those buzzwords and add a link to our portfolio so the email will now look like this let's also
[03:57] client because because like we've gone over it's very easy for a YouTuber to ignore your message if it looks like all other 1 million emails in their inbox and it's also usually pretty quickly obvious to a YouTuber that you've just
[04:10] blasted the same email out to a billion other YouTubers and changed a couple words which again makes it so much less likely for you to get hired this email is also super wordy and could be written a lot shorter to make it easier for the
[04:22] client to read here's how I made it shorter and more specific to an example client in the gaming Niche with all of those changes in the books we've now hit easier for us to get a bunch of video editing clients this leads us into level
[04:35] three which in contrast to the previous levels actually doesn't involve us reaching out to anybody with an email or a message we'll come back to the email in level four for this level you're going to build social proof on social
[04:47] media platforms like Twitter and YouTube that allow potential clients to discover you without you having to discover them I personally make content on YouTube and post on Twitter and even though I don't take very many freelance jobs anymore I
[04:59] get hit up all the time for work in addition to my actual portfolio these social medias act as further social proof and a portfolio in the sense that they show people everything I've done and what I know having a Twitter in
[05:11] particular is useful because you can post a portfolio of your edits and also world that you know a lot about editing and YouTube this also gives clients that which means you don't have to send out as many emails yourself and if you want
[05:25] my video on the subject open in a new tab to watch after this one in addition to my strategy with Twitter I obviously make a lot of content on YouTube and so does my business partner SL editor Maro on his channel we always have people
[05:38] and we've been able to make a ton of money off of this through our strategy potential editing clients with just three videos I'll let him explain the rest obviously first you need to make out for example the first time I I get
[05:53] one client was literally with Nate and was because I was making out and you need to build obvious a let's say a reputation but you can do it and how many submissions does say if you're able to get to level three
[06:07] you'll definitely have a ton of good editing clients however every editor has a person or people that they dream of working for and if you don't then you be able to offer you more than just money if you're able to establish
[06:20] long-term deep relationships with big YouTubers you'll have access to all of the secrets they have that nobody else does we call this secret sauce if you're able to pick up on these secrets by working for exclusive highlevel clients
[06:32] then you're able to use said knowledge to start businesses on your own level up your YouTube and editing skills and overall get rich and just be successful overall the kicker is most clients that will give you the keys to success on
[06:44] YouTube or whatever already have editors so to lock them in you're going to have makes it impossible for the people you reach out to to say no here's the deal our current email is good but it's still possible for potential clients to ignore
[06:57] it or say no especially if if they already have editors or if your enough to the editing that they want you can always offer to edit the first video for free as a sample but this is still a lot of work for a potential client that
[07:10] you haven't hooked in to respond to your message give you the assets wait for you and all that instead you should take one of their old videos re-edit it to make it better attach it to the email and say something like hey I'm blank I'm
[07:23] a video editor and I want to work for you I took x video of yours and you like it should reply to this email and we'll talk about how we can work short simple and gives the person that you're reaching out to literally zero
[07:36] reason to say no if the video that you re-edited looks better than it did proof and previous work experience and you're guaranteed to get high level clients responding to you the only disadvantage of this is that it's a lot
[07:49] a bunch of people but I promise you long and done you're going to end up with a lot more value than if you did anything clients I'm going to share with you the secret to making the most money off of
[08:04] them like I'm talking thousands of dollars first don't work hourly it might seem impressive if you're able to land your first editing job at $30 an hour or so but this means that for example to make $300 you have to literally work 10
[08:17] more money you are literally forced to work more hours leaving very little room to scale with only 24 hours in a day in the case of a $30 an hour job you're capped at $600 a day if all you were to do was work and if we being realistic
[08:31] you're probably limited to one job a day at Max so that's around $300 a day but shifts every day which is brutal and will burn you out quickly so realistically it's probably going to be a lot less plus this is super
[08:44] inconvenient for your clients because a they have to trust that you're not just couple extra hours when you really didn't and B imagine they have a budget budget with the number of hours that you put into the project and they don't have
[08:58] a finished video by the end of it okay it's just not a really good way to go about things so instead you want to take a flat rate per project this is easier for you and your client and it also gives you a lot of room to scale if you
[09:10] follow my specific strategy but before I share my secrets let me introduce you to share my secrets let me introduce you to v. vi. is the most convenient and comprehensive online video editor for you and your next project with vi. I's
[09:22] new magic cut feature you'll be able to Simply drag and drop a clip into the editor and with just one easy click of a button on Magic cut voila it does the work for you saving your time and effort go on other days of worrying about
[09:35] silences filler words mistakes or double takes when recording your videos and also gone are the days of spending hours manually editing your own videos just to find the right mesh of Clips because v. io's magic cut has got your back for all
[09:47] of that and gives you the perfect video just like that and the best part the magic cut feature works on videos of any length no matter how long they are so podcasts presentations webinars social media shorts or whatever these v. I's
[09:59] magic cut has you covered so what are you waiting for ready to transform your next editing project with magic cut and v.o click on the link in the description to find out more about v.o if you're interested but let's say you estimate a
[10:12] job will take you 10 hours earning you $300 with an hourly rate of $30 an hour client that you'll probably turn it around in about 10 hours for $300 which for you is likely a couple days of work then instead of taking 10 hours to
[10:26] your workflow and get back better at editing to finish it in only 5 which or just chill and do something fun that makes you happy and keeps you safe much that you're able to turn around that 10-hour job in just an hour you've
[10:42] basically turned what used to be a $300 set of 10 hours into a $3,000 set of 10 hours because you're able to crank out 10 1H hour projects within that time frame and I know that seems like a crazy thing to do but trust me it's possible
[10:55] and if you want to learn my specific strategies to speed up as an editor you strategies to speed up as an editor you want to watch this video next
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